The Three Keys to Social Media Engagement

A brief introduction on how to best engage your business using social media. Three simple steps on how to improve media engagement.

1. Social Media
Engagement

2. Table of
Contents

3. Why Social
Media?
How does one best engage consumers...

4. Listen.

5. Effects of Listening
•Listen and monitor what consumers say on different media sites whether social
media, reviews sites, or personal blogs. This can help determine market objectives.
•Knowing where people are talking gives a brand the knowledge of which platform
to respond on.
•If brands hear negative feedback, it is best to respond in a timely manor. For
example, a majority of feedback given to brands happens on X, where brands can
then respond to solve quick disputes.
•If there's hardly any conversation about brand or product, then it's best to find
more ways to excite and engage the audience.

6. Analyze.

7. Helpful Analysis Tools
Traffic
•Determine traffic by checking hits (views per page)
•Unique visitors
•Page views
Bounce Rate
•Higher bounce rate = Less effective website
•Following click paths to see how viewers navigate through web pages
Keyword Analysis
•Determine which keywords people use to search for your product
•Place keywords in important places like title pages, URLs, and website pages, without
needlessly using the phrase

8. Do.

9. Implementation is Crucial
•Use your connections to enhance your business
•Find new ways to engage with customers through
different platforms
•Create a memorable brand tone and persona when
replying to consumers in a timely manor
The final step of Social Media Engagement it to go ahead
and create a Digital Marketing Campaign
•Identify goals & strategies
•Identify a Target Audience
•Develop a Budget
•Experiment and Engage
•Monitor & Change

10. Thank You