Theory of mass society

Theory of mass society mass communication.

1. December 16, 2020 Click to add Label 1

2. Theory of Mass society PRESENTED BY: ASMA MAQSOOD MAHJABEEN AWAN PRESENTED TO: MA’AM SHABANA ASGHAR December 16, 2020 2

3. What is Mass society? A society that consists largely of disconnected groups and is controlled by large impersonal institutions is known as a mass society. The concept of the mass society emerged from the considerable social and cultural upheaval brought on by the Industrial Revolution , which was a shift from rural to urban lifestyles that occurred throughout the 19th century in the United States and Europe. December 16, 2020 Click to add Label 3

4. What is Mass society? Dominated by small number of interconnected elites who control the conditions of life of many, often by means of persuasion and manipulation. Individuals are deprived of their social ties and are subject to manipulation by state through mass communication and mass mobilization. December 16, 2020 Click to add Label 4

5. Characteristics of Mass society Lack of cultural diversity(society as homogenized), Strong commitment to capitalism or industry, Fragile or non-existent social ties between groups. December 16, 2020 Click to add Label 5

6. Theory of mass society Also called mass culture theory Origins in 19 th century and still going on. Mass society theory argues: with industrialization and subsequent social changes, people have become isolated and alienated. December 16, 2020 Click to add Label 6

7. Era of mass society theory Developed in the later half of the 19 th century as new media technologies were invented and popularized . Before early and later 1970’s Ferdinand Tonnies analyzed and forms of European social organizations and divided: Gemeinaschaft Gesellschaft December 16, 2020 Click to add Label 7

8. Definitions: “Mass society theory evokes a vision of society characterized by alienation, absence of individuality, amorality, lack of religion, weak relationships and political apathy.” “Mass society theory was based on the thesis that modernity had severely eroded the social fabric.” December 16, 2020 Click to add Label 8

9. Factors of mass society theory Urbanization Industrialization Specialization December 16, 2020 Click to add Label 9

10. urbanization Urbanization, the process by which large numbers of people become permanently concentrated in relatively small areas, forming cities. December 16, 2020 Click to add Label 10

11. Industrialization Industrialization is a transformation away from an agricultural- or resource-based economy, toward an economy based on mass manufacturing. December 16, 2020 Click to add Label 11

12. Specialization Specialization is an agreement within a community, organization, or larger group in which each of the members best suited for a specific activity assumes responsibility for its successful execution. December 16, 2020 Click to add Label 12

13. December 16, 2020 Click to add Label 13 Assumptions of mass society theory effect Norms and values Entering new era vulnerable to average people Influence mind of people Role of media Creating social problem on large scale

14. strengths Highlight important structural changes. Draw attention towards issues of media ownership and ethics. Speculate important effects December 16, 2020 Click to add Label 14

15. criticism Not scientifically proved(mainly assumptions). Not systematic Pressuring powers by elites. Underestimates intelligence and competence of average people. Underestimates Personal, societal and cultural barriers to direct media influences. December 16, 2020 Click to add Label 15

16. references Munro, A. (2017, June 29). Mass society . Encyclopedia Britannica. https://www.britannica.com/topic/mass-society Mass Society Theory: Definition & Examples. (2016, February 23). Retrieved from https://study.com/academy/lesson/mass-society-theory-definition-examples-quiz.html . Leaning, M. (2011, October 7). Exploring Media Theory L1 Mass Society Theory . SlideShare. https://www.slideshare.net/marcusleaning/exploring-media-theory-l1-mass-society-theory Saleem, M. R. (2018, November 9). The Rise of Media Industries & Mass Society Theory ppt . SlideShare. https://www.slideshare.net/RawahaShah/the-rise-of-media-industries-mass-society-theory Mass Society Theory . (2020, May 7). [Video]. YouTube. https://www.youtube.com/watch?v=fz9BGMjg0oo&t=1507s The Editors of Encyclopaedia Britannica. (n.d.). urbanization | Definition, History, Examples, & Facts . Encyclopedia Britannica. https://www.britannica.com/topic/urbanization When Specialization Matters . (n.d.). Investopedia. https://www.investopedia.com/terms/s/specialization.asp December 16, 2020 Click to add Label 16

17. December 16, 2020 Click to add Label 17