Theory to mass media introduction course

introduction to MASS MEDIA

1. Introduction to Mass Media Theory By Kristina Matsalak

2. Printing Press Telegraph Penny Press Radio Film Television Internet Types of Communication Mediums

3. Postpositivism * roots in positivism Hermeneutic * how people create meaning to symbols… Critical * steering away from traditions Normative * how and why people’s actions take place Theory Categories

4. Era of Mass Society Era of Scientific Perspective Era of Limited Effects Theory Era of Cultural Criticism Eras of Media Theory

5. Propaganda White Propaganda Black Propaganda Gray Propaganda Two-step flow Culture Political Economy Theory Penny Press Newspapers Key Terms….