ThinkNow 2024 Presidential Election Report

Americans are gearing up to make their voices heard as the 2024 Presidential Election approaches. With only six months before ballots are cast, emotions are running high as the nation prepares for one of the most consequential elections in history. ThinkNow tapped into the pulse of likely voters with a nationwide online quantitative survey, uncovering the attitudes and trends shaping this pivotal moment in American democracy.

1. thinknow.com
2024
Elections
report
March 2024

2. background
introduction 2
Field Timing
February 21 – March 1st , 2024
SurveyMethod
Online survey
Coverage
National
Screening Criteria
18+ years
Planning to vote on the 2024 election
Total Sample: 2000
1443 LikelyVoters
ThinkNow conducted a nationwide online survey among Americans
who are likely voters in the 2024 presidential election. The survey
measured attitudes and preferences regarding the coming election, as
well as attitudes about the current administration and its policies.

3. Key Findings
introduction 3
•About 80% of N.H. Whites, Asians and African Americans say they will vote in the 2024 Presidential
Election. 70% of Hispanics say they will vote.
•Generationally, younger Americans are the least likely to vote in the upcoming election and the
main reason is their lack of interest in politics.
•Likely voters are evenly split in their support for the Democratic and Republican candidates,
however, 15% are not sure yet or are considering other candidates.
•TV News remains as the main source of information when looking for information on political
candidates, but social media leads with younger generations.
•The economy and immigration are the most important issues for likely Republican voters.
Democrats are more likely to cite Healthcare and gun laws as their top issues.
•Gen Z and Boomers are more attuned to the Israel/Palestine Conflict as it relates to the
Presidential Election than other groups.
•Less than half of likely voters believe the 2024 elections will be free and fair.

4. Detailed
Findings
thinknow.com

5. DetailedFindings 5
About 80% of Non-Hispanic Whites, Asians
and African Americans say they will vote in
the 2024 Presidential Election. 70% of
Hispanics say they will vote.
Letters indicate significant difference at 95% confidence level.
ARE YOU PLANNING TO VOTE IN THE 2024 PRESIDENTIAL ELECTION?
BASE: YES RESPONSES
Historical voter turnout would indicate that actual voting will be about 20% less
than reported but the generational and ethnic trends below match past turnout.
“Likely voters” were defined as adults who have voted in one of the previous
three national elections and state that they plan to vote in the 2024 presidential
election. The requirement of having voted in a previous election was dropped for
Gen Z voters.

6. 6
Among the top reasons for not voting this
November is that none of the candidates are
appealing.
Gen Zers are the least likely to be interested in politics.
Boomers and N.H. Whites are most likely to not like the current candidates
DetailedFindings
*Caution: Small base size
WHY ARE YOU NOT PLANNING TO VOTE OR ARE UNSURE ABOUT VOTING IN THE 2024 PRESIDENTIAL ELECTION?
BASE: NOT LIKELY TO VOTE IN 2024 ELECTION
Letters indicate significant difference at 95% confidence level.

7. 7DetailedFindings
WHICH PRESIDENTIAL CANDIDATE DO YOU PLAN TO VOTE FOR IN THE 2024 PRESIDENTIAL ELECTION?
BASE: LIKELY VOTERS
Letters indicate significant difference at 95% confidence level.
Likely voters are evenly split
between voting for a Republican or
Democratic candidate.
Among Swing States, Arizona, Georgia, North Carolina and, to a lesser extent,
Michigan are currently leaning Republican.
Pennsylvania is currently leaning Democratic while Nevada and Wisconsin are
evenly split.

8. 8
The main sources of information about
candidates come from TV News followed
by news websites.
Family & Friends as well as Social Media are also popular sources of candidate
information.
Only 4% of likely voters don’t look for information about their candidate of choice.
DetailedFindings
HOW DO YOU PRIMARILY OBTAIN INFORMATION ABOUT THE CANDIDATES YOU ARE INTERESTED IN?
BASE: LIKELY VOTERS (1,443)
Letters indicate significant difference at 95% confidence level.

9. 9
Across generations and ethnicity,
TV News remains as the most likely source
to get information about candidates.
Social Media and radio are most likely to be used by Hispanics.
Younger generations turn more to social media, conversations with peers or through
family and friends than Boomers do.
Asians are the least likely to look for information regarding a candidate.
DetailedFindings
HOW DO YOU PRIMARILY OBTAIN INFORMATION ABOUT THE CANDIDATES YOU ARE INTERESTED IN?
BASE: LIKELY VOTERS
Letters indicate significant difference at 95% confidence level.

10. 10
Among Swing States, Social Media
as a source for candidate information is most
likely to be used in Arizona, Georgia and
Pennsylvania.
TV News is especially important in Georgia.
Campaign mailings are primarily viewed as a source of information in Arizona,
Nevada and North Carolina.
DetailedFindings
Letters indicate significant difference at 95% confidence level.
How do you primarily obtain information about the candidates you are interested in?
Base: Likely voters - SWING STATES

11. 11
The economy is the most important issue for
Likely Voters when choosing the next
president.
Healthcare, Social Security and Immigration are also issues a majority of likely
voters are interested in.
Gun laws, taxes and a strong military are considered extremely important by
about half of U.S. voters.
Abortion is a top issue for 42% of voters.
DetailedFindings
Letters indicate significant difference at 95% confidence level.
When choosing who to vote for President this year, how important will the following issues be to you?
Base: Likely voters (1,443)

12. 12DetailedFindings
When choosing who to vote for President this year, how important will the following issues be to you?
Base: Likely voters
The economy, Immigration and a Strong
Military are extremely important for
Republican voters while Democratic voters are
focused on Healthcare and Gun Laws.
Gen X and Boomers are more engaged with issues than their younger cohorts.
Millennials are more likely to consider Anti-poverty issues and LGBTQ+ Rights when voting.
Student Loan Repayments and the Israel/Palestine Conflict are more likely to be considered by Gen Z.
Abortion is more important for Gen X and Boomers than for younger generations.
Letters indicate significant difference at 95% confidence level.

13. 13DetailedFindings
The economy is the number one issue across
all swing states followed by healthcare and
immigration.
Abortion is a less salient issue in Georgia than other swing states while
Immigration is considered more important in Arizona.
Georgia and Nevada report higher levels of interest in the Justice Reform.
Letters indicate significant difference at 95% confidence level.
When choosing who to vote for President this year, how important will the following issues be to you?
Base: Likely voters - SWING STATES

14. 14DetailedFindings
Overall, 6-out-of-10 likely voters
think gun laws should be stricter.
This sentiment is felt strongest by
Democratic voters.
Republicans, Independent and N.H. Whites voters expressed gun laws should
remain the same as they are now.
Letters indicate significant difference at 95% confidence level.
DO YOU THINK GUN LAWS SHOULD BE MORE, OR LESS STRICT?
BASE: LIKELY VOTERS

15. 15
Just 24% of likely voters are supportive of
the current administration’s immigration
policies.
Republican voters have the lowest acceptance for the current immigration
policies.
African Americans are the most supportive ethnic group of current immigration
policies. N.H. Whites are the least supportive.
DetailedFindings
DO YOU SUPPORT THE CURRENT ADMINISTRATION'S IMMIGRATION POLICIES?
BASE: LIKELY VOTERS
Letters indicate significant difference at 95% confidence level.

16. 16
Less than half of likely voters believe this
years’ elections will be free
and fair.
Republican voters are the most skeptical.
A surprising number of Hispanics, 29%, say they don’t think the 2024 election will
be free and fair. That’s double the number of African Americans who believe that
and slightly higher that N.H. Whites who express that sentiment.
DetailedFindings
DO YOU THINK THE ELECTIONS THIS YEAR WILL BE FREE AND FAIR?
BASE: LIKELY VOTERS
Letters indicate significant difference at 95% confidence level.

17. Appendix
thinknow.com

18. 18
ParticipantProfile
appendix
Letters indicate significant difference at 95% confidence level.

19. 19
ParticipantProfile
appendix
Letters indicate significant difference at 95% confidence level.