This is Digital Marketing document for beginners

digital marketing

1. What is Digital Marketing https://theshri.online/ Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

2. Why Digital Marketing High reach Precise targeting Cost Effective Higher Engagement Higher ROI Measurable

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10. Digital Marketing Course modules Wordpress website development Content Writing Search Engine Optimization Search Engine Marketing(Google Ads) Social Media Marketing Email Marketing Web Analytics

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12. Digital Marketing Ranking website on top positions Google uses 200+ factors for ranking Google’s AI Algorithms Quality Content and Links SEO takes time to rank a website

13. Digital Marketing - Wordpress Website Development Def : WordPress is a popular content management system (CMS) that allows users to create and manage websites with ease. It’s open-source, which means it's free to use and has a large community of developers contributing to its growth. WordPress powers millions of websites, from personal blogs to large corporate sites. What You Need to Get Started with WordPress Website Development:

14. Wordpress Website Development Domain Name : This is your website’s address on the internet (e.g., www.yoursite.com).Choose a name that reflects your brand or business. Web Hosting : This is where your website’s files are stored. WordPress Installation : Most web hosts offer one-click WordPress installation. Alternatively, you can download WordPress from wordpress.org and install it manually. Theme Selection : Choose a theme that fits your website’s purpose and design preference. Plugins : Install plugins to add functionality to your site Content Creation : Start creating pages and posts for your website.

15. Content Writing Def : Content writing involves creating written material for various digital and offline platforms. It can include blog posts, articles, website content, social media posts, newsletters, product descriptions, and more. Research : Understanding the topic, audience, and purpose of the content. Plannig : Outlining the structure and key points of the content. Writing : Crafting the content in a clear, engaging, and informative manner. Editing : Revising and refining the content for clarity, coherence, and correctness. SEO : Optimizing content for search engines to increase visibility.

16. Search Engine Optimization Def : SEO, or Search Engine Optimization, is the practice of optimizing websites and content to rank higher in search engine results pages (SERPs). Keyword Research : Identifying the words and phrases that potential customers are using to search for products, services, or information related to your website. On-Page SEO : Optimizing individual web pages to rank higher and earn more relevant traffic. Off-Page SEO : Improving the website's authority and reputation through external methods like link building, social media marketing, and influencer outreach. Technical SEO : Enhancing the technical aspects of a website to improve its crawling and indexing by search engines.

17. Search Engine Marketing Def : Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) through paid advertising. Keyword Research : Identifying the keywords and phrases that potential customers are using to search for products or services related to your business. Ad Creation: Designing compelling ads that attract clicks and conversions. Bid Management : Setting bids on keywords to determine how much you’re willing to pay for each click on your ads. Ad Placement: Choosing where your ads will appear on search engine results pages. Performance Tracking: Choosing where your ads will appear on search engine results pages. Optimization : Continuously refining your campaigns to improve performance and maximize return on investment (ROI).

18. Social Media Marketing Def : Social Media Marketing (SMM) involves using social media platforms to promote a product, service, or brand. It includes creating and sharing content, engaging with followers, running advertising campaigns, and analyzing the results to improve performance. Platform Selection : Choosing the right social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) based on your target audience and business goals. Content Creation : Developing engaging and relevant content, including text posts, images, videos, and stories. Audience Engagement : Interacting with followers through comments, messages, and posts to build a community and foster relationships. Advertising : Running paid campaigns to reach a larger audience and achieve specific marketing objectives, such as increasing brand awareness or driving sales. Analytics and Reporting : Monitoring and analyzing social media performance using tools like Facebook Insights, Instagram Analytics, and third-party platforms.

19. Def : Affiliate Marketing Affiliate marketing is a performance-based marketing strategy where individuals or businesses (affiliates) earn a commission by promoting products or services of other companies (merchants). Merchant : The company that sells the product or service and provides an affiliate program. Affiliate : The marketer who promotes the merchant’s products or services and earns a commission for each sale. Customer : The individual who purchases the product or service through the affiliate’s link. Affiliate Network : An intermediary platform that connects merchants with affiliates, providing tracking, reporting, and payment processing services. Commission : The percentage or fixed amount paid to the affiliate for each sale or action generated.

20. Def : Web Analytics Affiliate marketing is a performance-based marketing strategy where individuals or businesses (affiliates) earn a commission by promoting products or services of other companies (merchants). Merchant : The company that sells the product or service and provides an affiliate program. Affiliate : The marketer who promotes the merchant’s products or services and earns a commission for each sale. Customer : The individual who purchases the product or service through the affiliate’s link. Affiliate Network : An intermediary platform that connects merchants with affiliates, providing tracking, reporting, and payment processing services. Commission : The percentage or fixed amount paid to the affiliate for each sale or action generated.