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1. THAI HOTPOT RESTAURANT LECTURER: LÊ HOÀNG TIẾN

2. THAI HOTPOT RESTAURANT 1. 2. 3. 4. 5. 6. ĐỖ HUY TÂN (LEADER) NGUYỄN TRUNG DŨNG NGUYỄN TIÊN DUNG ĐINH CÔNG DANH THÂN THỊ THANH THẢO NGUYỄN DUY KHANG PHẠM NGUYỄN KIỀU VY 7. MEMBERS

3. REASONS FOR CHOOSING THE PROJECT The growth in the consumption of Thai cuisine or Thai cooking is increasing, which is a positive sign for opening a Thai hot pot restaurant. Thai cuisine is often known for its unique and attractive flavors, which can attract many customers. Thai hot pot restaurants can create a separate brand with decorative space, professional service, and creativity in combining ingredients ⇒ increase the restaurant's ability to develop its brand. THAI HOTPOT RESTAURANT

4. THAI HOTPOT RESTAURANT SPECIAL FEATURES OF THE PROJECT COMPARED TO THE MARKET Use fresh and high quality ingredients, especially spices and ingredients typical of Thai cuisine. Unique Thai hot pot menu, including hot pots that are not only spicy but also mild options, suitable for customers' diverse tastes. Restaurant decoration in Thai style, combined with music and lighting to create a special, Thai-style atmosphere Dedicated custo mer service, including quick response and customer care advice on menu options. Providing high quality hot pot options, ensuring food safety and compliance with hygiene regulations. Can book tables online, mobile application and smart ordering system.

5. TARGET Deploy the dissemination of Thai culture, aiming to come to the restaurant and you will have an experience like a Thai person, for example: learning Thai language, the restaurant space has bold Thai features,... Provide healthy eating options, use fresh ingredients, and pay more attention to customers' health. Brings something unique, such as a special hot pot style, a diverse menu, not just Thai hot pot, and a convenient restaurant space, making the restaurant stand out from its competitors.

6. Strengths Weaknesses Opportunities Threats Already has more than 10000 followers on TikTok. The ability to manage costs and resources well to ensure profitability. The restaurant is located in a convenient location, near crowded areas, convenient for attracting customers. Using fresh, high quality ingredients, ensuring delicious taste and food safety. Thai hot pot can cost more than some other popular foods. Because it is a newly opened restaurant, the staff does not really have enough experience and knowledge about Thai cuisine. Can develop home delivery or online ordering services for customers' convenience. Participate or sponsor local events, festivals, night markets,... to increase brand recognition and expand customer network. Competition from other restaurants can affect customer base. Recent culinary trends are constantly changing. Food safety regulations and standards may change, requiring restaurants to strictly comply so as not to affect business operations. S W O T

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