TikTok Shop for Product Based Businesses - FINAL.pdf

TikTok is the fastest growing social media platform and they are putting a lot of time, money and energy into their shop growth.

I spoke about the reasons product based owners should consider being on TikTok, and how easy it is to automatically transfer the details of your products from existing platforms (such as Amazon or Shopify) over to TikTok shop.

I also talked about how to create a great video, my top 3 TikTok tips and how to adopt a successful creator / influencer strategy to ensure your products are seen by more people than ever before.

1. How to use TikTok Shop
for product-based
businesses
Michelle Haslam
tiktok.com/@michelle.haslam

2. of TikTok users have bought something
after seeing the brand on the app
of TikTok users see brands that use
TikTok as innovative
year olds are the fastest growing
demographic
70%
35+
55%

3. Accidental
Mid-Life
Influencer
Over 100k Followers
£140K GMV since March 2023

4. You’re probably
doing it wrong

5. things
to remember

6. 1
What difference does
your product make?
The human touch.
Show:

7. 2
Your f*ck ups (and
what you’re doing
about it)
Talk about:

8. 3
Go live
(‘cos you can)
Take advantage:

9. Make a great
video:
Use trending
keywords

10. Trending Product Name
Flash Sale
Call out your ideal audience
Benefits

11. A little on
influencers

12. How you went from
where you started to
where you are now
Talk about your
journey

13. Keep it snappy
No pauses
Be interesting
Don’t give up
Have fun!