TikTok: The Cultural Revolution in 10 minutes!

Social Media Conference 2024

TikTok has taken the world by storm, becoming a cultural phenomenon that has changed the way we consume music, travel, socialize, and more. In this presentation, we'll dive into the world of TikTok, exploring its impact on our daily lives and how brands can leverage this platform to connect with audiences and achieve their marketing goals.

Key takeaways:

Understanding the TikTok landscape: We'll examine the unique features and demographics of TikTok, providing insights into what makes it so engaging and popular.

TikTok's influence on consumer behavior: Explore how TikTok is shaping trends in music, travel, fashion, and more, and how brands can tap into these trends to reach their target audience.

Creating authentic and engaging content for TikTok: Discover strategies for developing content that resonates with TikTok users, including tips for storytelling, video editing, and using trending sounds and challenges.

Building a successful TikTok marketing strategy: Learn how to create a comprehensive TikTok marketing strategy that aligns with your brand's overall objectives, including setting goals, identifying target audiences, and measuring success.

1. TIK TOK
THE CULTURAL REVOLUTIONIN 10MINUTES

2. TIK TOK
THE CULTURAL REVOLUTIONIN 10 MINUTES12 MINUTES

3. TASOSVELIADISCHIEF STRATEGIST@SOCIALAB

4. HAVE YOU EVER CONSIDERED HOW MANY OF YOUR DAILY ACTIVITIES ARE INFLUENCEDBY TIKTOK?

5. MUSICSPORTSGOING OUT

9. HOW MANY OF YOU TRAVELED IN THE PAST YEAR?

11. HOW MANY PHRASESDO YOU USE DAILY THAT ARE INFLUENCED BY TIKTOK? OR HOW MANY OF YOUR PURCHASESHAVE BEEN INSPIRED BY THE PLATFORM?

12. ΣΚΟΡΠΙΟΣΕΙΝΑΙ ΓΙΑ ΣΕΝΑΠΑΜ!

13. ΩΡΑΙΟΣΟ ΦΑΙΔΩΝ!

14. TIK TOK:THE CULTURE CREATED BY THE NEW GENERATIONBUT IT’S NOT ONLY FOR THEM
IT’S FOR EVERYONE

15. WHY?

16. WHAT WORKED FOR SOCIAL MEDIA’S PREVIOUS ERA,
NO LOGNERAPPLIES TODAY

17. DELULU!

18. SOCIAL MEDIA V3.0

19. Social media trends 2024,Ogilvy

20. WE NEED TO REINVENT THE WAY WE MARKET TO
CONSUMER…

21. https://www.tiktok.com/@cosmoteevalue/video/
7287858911049256224

22. https://www.tiktok.com/@hertzgreece/video
/7207784239717289222

23. NOT JUST A VIDEO PLATFMORM..
A NEW EDUTAINMENT PLATFORM

24. NOT JUST A VIDEO PLATFMORM..
A NEW SEARCH ENGINE

25. FROM GOOGLE TO TIK TOK!!

26. "TRENDS" OR "AUTHENTICITY"

27. "TRENDS" OR "AUTHENTICITY"

28. AUTHENTICITY
THE KEY TO SUCCESS

29. NOT ANOTHER BUZZ WORDAUTHENTICITY

30. BRANDCULTURE

31. WHILE EVERYONE CHASES TRENDS, TIKTOK PROVES THAT GENUINE
CONNECTION TRUMPS MANUFACTURED CONTENT EVERY TIME.

32. 9/10 MARKETERS FOCUS ON TRENDS

33. BE THE 1/10

34. MINDSETS, NOT DEMOGRAPHICS

35. INTEREST, NOT DEMOGRAPHICS

36. PEOPLE, NOT DEMOGRAPHICS

37. CULTURE, NOT DEMOGRAPHICS

38. TIKTOK ISN'T JUST ABOUT NEW WORDS, IT'S ABOUT CREATING SHARED
EXPERIENCESTHAT ECHO THROUGH THE DIGITAL WORLD.

39. TIKTOK CREATORS ARE THE NEW ROCKSTARS, SHAPING OPINIONS AND
TRENDSWITH JUST A FEW SECONDS OF VIDEO MAGIC.

40. https://www.tiktok.com/@elena_charalampoudi/
video/7345447262924934432?lang=en

41. FORGET THE LIMITATIONS OF TRADITIONAL MEDIA, TIKTOK IS THE CANVAS
WHERE EVERY CREATIVE SPIRIT CAN SHINE.

42. WHAT TYPE OF TIKTOK ACCOUNT CAN YOU HAVE?

43. CUT YOUR
TVC/VIDEO
IN 9:16
(LOW
FREQUENCY)
SMALL COMFORT ZONEEXPANDED COMFORT ZONE
LOW RELEVANCE / HIGH
PRODUCTION VALUE
HIGH RELEVANCE / LOW
PRODUCTION VALUE
CREATE 4-8
VIDEOS
MONTHLY
(HIGH
FREQUENCY)

44. WHAT IT LOOKS
LIKE
OPERATIONS
LEAVING YOUR
COMFORT ZONE
BRAND SAFETY
PRODUCTION
VALUES
NOT REALLYYES, REALLY
HIGHLOW
MID TO HIGHLOW TO MID
TRADITIONALTIKTOK NATIVE
POSTING
FREQUENCYLOWMID TO HIGH
COST
CREATIVE
INVESTMENT
ZERO (CUT TO 9:16)
TO HIGHMID
MEDIA
INVESTMENTMID TO HIGHZERO TO MID
RESULTS
VIEWS
DEPENDS ON
MEDIA
INVESTMENT
DEPENDS ON
CREATIVE RISKS
RELEVANCE
(WATCH TIME)HIGHLOW

45. IS NOT JUST ANOTHER SOCIAL NETWORK.

46. IT’S

47. IT’S A

48. IT’S A NEW

49. IT’S A NEW CULTURE

50. THANK YOUC U @ THE COFFEE BREAK