Timing_Vaccine_Message for behavioral change

Vaccine appropiate messages

1. Timing Matters in Vaccine Communication ⏱️ Why Timing Is Important - Messages are most effective when delivered at the right moment. - Too early: may be forgotten or dismissed. - Too late: may be seen as coercion. - Align timing with life events and risk perception. 🧪 Examples - TT vaccine during ANC visits → mothers motivated to protect baby. - Infant vaccines → postnatal counseling more effective than prenatal. - HPV vaccine → framed as 'cancer prevention' at school age. - COVID-19 → uptake surged when promoted during visible waves. - MR Campaign 2021 → early rumor correction in schools prevented panic.