Tingle Stationery - Brand concept book -

Branding concept of a small stationery business

1. Concept Book

2. Table of Contents
Pre-face........................................................................................................ 4
Creative hook.............................................................................................5
Core values...................................................................................................6
I see/ My opinion is...................................................................................9
Vision.............................................................................................................10
Mission..........................................................................................................11
2

3. One-liner.......................................................................................12
Name..........................................................................................13
Logo..............................................................................................................14
Design..........................................................................................................15
Concept.......................................................................................................16
Corporate story........................................................................................19
Concept Carriers....................................................................................20
3

4. Pre-face
Welcome to the concept book of Tingle Stationary. In this
book you will read our core values, mission, vision, one-liner
and designs. It will give you a greater insight into our
company and why we do what we do.
The aspects that are being said in this book are carried out
through all contents and public aspects (website, social
media etc.)
Have fun with going through the book.
- Tingle Stationary
4

5. Creative hook
Magical
5

6. Core Values
Valuation
The appreciation in one’s being
6

7. Harmony
Sticking on the same sheet
7

8. Versatile
The wonders in difference
8

9. We see / Our opinion is
We see...
that it is diffult for Europeans to buy stationary from small
businesses (competition analysis).We also notice that none
of the competitors have an IDEAL payment option. All of
the current companies, only sell Korean stationary and not
from other countries. We also see that we need a big variety
of products, which means we will sell other items besides
stickers.
Our opinion is..
that it should be possible whole world to buy stationary from
small businesses with different aesthetics
9

10. Vision
“Every small business deserves to
be seen worldwide regardless of
their aesthetic “
10

11. Mission
“Our mission is to make it possible
for the whole world to buy
stationary from small businesses. “
11

12. One-liner
“Sticking on the same sheet “
12

13. Name
TINGLE
STATIONARY
13

14. Logo
14

15. Design
For prints/stickers/backgrounds For website/socials
Swis721 BdRnd BT
For titles
Questrial
For text
15

16. Concept

17. When making the concept we knew we had to focus on a
few aspects. We had to focus on the worldwide aspect, the
different aesthetics aspect, the small business/illustrator
aspect and the making it Europe friendly aspect.
While it is important to have these aspects involved, it is also
important to keep the core values involved and to think of
ways to keep the harmony.
17

18. Our concept is as follows:
We work together with small stationary businesses and
illustrators all over the world, regardless of their aesthteic.
This way each business and illustartor feels validated and
appreciated by not just us, but also the customers. We will
ship worldwide from the start except from the countries that
are not legally allowed. We will offer payments in the most
known creditcards but also in IDEAL. This way we make it
more Europe friendly.
Lastly we will keep the harmony by using colours.
Each aesthteic has it’s own colour, which will be shown as
the background of the product photos e.g., Fantasy - bright
blue, Vintage - yellow etc.
18

19. Corporate story
Welcome to Tingle Stationary!
We are Quinty & Annique, two university students who
started working on this company in October. Before that
one of us went to South-Korea and got inspired by the
amount of different shops that work together with small
businesses in terms of stationary. Once back, this couldn’t
be found in Europe. We had to buy from each bussiness
seperatly. We decided to start a company that is Europe
friendly and offers products in multiple aesthetics. Our goal
is to work together with illustrators and small businesses all
over the world with all kinds of aesthetics.
All sticking on the same sheet.
Tingle Stationary
19

20. Concept
Carriers

21. Collaborations
We will work together with small stationary businesses
all over the world. We will buy in their products by either
reaching out to them directly or via a wholesale website, like
Faire.
Besides small stationary businesses we will also reach
out to illustrators. While reaching out to the illustrators
and businesses, we keep in mind of their origin and their
aesthetic. With the launch we started with four aesthetics
and with products from three different creators, of which
one also collaborated with two other creators. With the
launch we worked together with six different countries,
directly and indirectly.
21

22. Social Media
For social media we will start with Instagram and TikTok.
On both media we will make our different aesthetics shine.
We will do this by the use of colours, as said before we have
a designated colour for a aesthetic. When talking about a
certain product we will talk about the brand and their origin
as well, this way it will be clear to the audience that we work
with a variety of people from all over the world with multiple
aesthetics.
On the media we will communicate in English as this will
make our brand more approachable towards internationals.
22

23. Website
On the website we will have two unique tabs: brands
& aesthetics. Here the audience will be able to easily
navigate through the different brands and aesthetics. When
looking at all the products together, you will see different
backgrounds. Each background colour is a show of the
aesthetic that that product carries. With this we show
that we in fact do have different aesthetics and have the
harmony between them. In each product description the
audience will find the origin of the brand and the brand
name. This will show another part of our vision: We want to
give everyone a chance. With the website we will show our
core in different ways as said above.
23