TLE 8 NAIL CARE MODULE 1 - SWOT ANALYSIS

SWOT ANALYSIS

1. SWOT ANALYSIS

2. DEFINITION OF TERMS

3. STRENGTH - the quality or property of being strong or power in general flexible - able to bend or be bent repeatedly without damage or injury

4. weakness - the state or condition of being weak marketing - The action or business of promoting and selling products

5. appointment -an arrangement to meet someone at particular time and place capacity -the ability or power to do or understand something

6. opportunity -a time or set of circumstances that makes it possible to do something threat -a statement of an intention to inflict pain, injury, damage or other hostile action on someone

7. manicure -means the care of the hands and nails. nailist -a beauty specialist who is responsible for grooming and appearance of client’s fingernail and toenails.

8. strenghts Excellent customers services Good location Strong knowledge of nail care services Extended / flexible opening hours

9. weaknesses Not having enough internet marketing experiences Still using paper appointment book Lack of capacity Flexibility of staff working hours No online appointment facility

10. opportunities Good internet opportunities Strong market growth Development of packages Male/Female barbering & grooming Local business partnerships Good quality organic product

11. threats Internet marketplaces Home visit stylist and beauticians New salons opening in area Discounting by competitor