TOFU_MOFU_BOFU_Rodalink_Infographic_v2.pptx

tofu, mofu, bofu

1. TOFU – MOFU – BOFU Marketing Funnel Strategy Rodalink Retail | Bilingual Infographic Presentation

2. 1. Introduction / Pengantar Marketing Funnel: perjalanan pelanggan dari awareness → purchase. Stages: - TOFU: Awareness - MOFU: Consideration - BOFU: Decision Goal: Membuat strategi konten & konversi yang efektif di tiap tahap.

3. 2. TOFU – Awareness Stage Objective: Build awareness & attract audience. Strategi: - Konten edukatif & lifestyle (Reels, Blog, TikTok) - Kolaborasi influencer - Kampanye komunitas gowes KPI: Reach, Impressions, Engagement

4. 3. MOFU – Consideration Stage Objective: Build trust & interest. Strategi: - Review pelanggan - Email marketing edukatif - Video unboxing / tutorial KPI: Leads, CTR, Email Open Rate

5. 4. BOFU – Decision Stage Objective: Drive purchase & conversion. Strategi: - Promo eksklusif, bundling produk - CTA kuat di website - Program cicilan KPI: Conversion Rate, Sales Volume, Repeat Purchase

6. 5. Funnel Visualization (Data Dummy Rodalink 2025)

7. 6. Customer Journey Metrics

8. 7. Tools & Channels Tools: - Meta Ads, Google Ads, CRM (Klaviyo, Mailchimp) - GA4 & Meta Insights Channels: - Website, Email, Komunitas Gowes, Social Media Goal: Integrasi semua kanal dalam satu data ekosistem pelanggan.

9. 8. Key Takeaways - TOFU: Awareness → bangun visibilitas digital - MOFU: Consideration → edukasi & kepercayaan - BOFU: Decision → dorong pembelian & loyalitas Focus: Data-driven strategy & consistent content quality.

10. 9. Next Step / Rencana Lanjut 1. Audit konten tiap tahap funnel 2. Integrasi CRM & ads data 3. Bangun dashboard KPI 4. Optimalkan konversi funnel 1% → 2% Target 2026: Growth through insight & execution excellence.