Online Digital Marketing refers to the use of digital channels and technologies to promote products, services, or brands to a target audience. This marketing approach leverages the internet and electronic devices, allowing businesses to reach potential customers through various online platforms.
Ke...
Online Digital Marketing refers to the use of digital channels and technologies to promote products, services, or brands to a target audience. This marketing approach leverages the internet and electronic devices, allowing businesses to reach potential customers through various online platforms.
Key Components of Online Digital Marketing:
Search Engine Optimization (SEO): Enhancing website visibility on search engines like Google through keyword optimization and high-quality content, which helps drive organic traffic.
Social Media Marketing: Utilizing platforms such as Facebook, Instagram, Twitter, and LinkedIn to engage with audiences, build brand awareness, and drive traffic to websites.
Content Marketing: Creating valuable and relevant content (blogs, videos, infographics) to attract and retain customers, ultimately driving profitable customer actions.
Email Marketing: Sending targeted emails to a list of subscribers to promote products, share news, or provide valuable information, fostering customer relationships and encouraging conversions.
Pay-Per-Click Advertising (PPC): Running paid ads on search engines and social media platforms, where advertisers pay each time a user clicks on their ad, helping to drive traffic and generate leads quickly.
Affiliate Marketing: Collaborating with individuals or companies (affiliates) to promote products or services in exchange for a commission on sales generated through their referrals.
Analytics and Data Analysis: Monitoring and analyzing data from various digital marketing efforts to assess performance, understand user behavior, and refine strategies for better results.
Size: 1.93 MB
Language: en
Added: Oct 13, 2024
Slides: 20 pages
Slide Content
www.odmt.in
"Unleash Your Digital
Marketing Potential:
Master the Game with
ODMT!"
+91 8919270116
+91 7386953795
+91 7386603165
Course Syllabus
06
04
08
05
03
02
01
07
S. No Modules 3 Months Programme
FB,
Insta,Linkedin,youtube
Only search network All Networks
45 Days Programme
SEO
Google Ads
Social Media Tools
Google Ads live Budget
WordPress Web Design
Social Media Marketing
Domain and Hosting & Basics of Web Design
SEO Premium Tools ( Ahref, Semrush, Keyword
revealer etc)
Only FB & Insta
Course Syllabus
10
14
15
13
09
12
11
S. No
Modules
3 Months
Programme
45 Days
Programme
Freelancing
Google Adsense
Email Marketing
Google Analytics
Affiliate Marketing
Youtube Marketing
Influencer Marketing
MODULE 1: Domain and Hosting
What is Domain
What is Hosting
Service Providers
How to buy Domain and Hosting
MODULE 2: Web Design
What are Pages
What are Posts
What are Categories
What are Themes
Static and Dynamic Website
Plugins
Elementor
Hands-on Project
Landing Page Design
MODULE 3: SEO
Introduction to SEO
How Does Search Engine Works?
SEO Types
On Page SEO
Keyword Research and Analysis
Tools Used for Keyword Research
Competitor Analysis, Web Position Analysis
MODULE 3: SEO
How to write a blog
Google Search Console
Introduction to Off Page SEO
Off Page SEO Techniques
Technical SEO
Sitemap/ Robots.txt
301 Redirections
Google My Business
Hands-on Project
Proper whole SEO for 1 Website
Link Building
Implementation of Meta Tags
MODULE 4: Google Ads or PPC or SEM
App Network
Remarketing
Introduction to Google
Search Network
Display Network
Video Network
Shopping Ads
MODULE 4: Google Ads or PPC or SEM
Conversion Tracking
Creating live search Ads
Campaign Setup, Performance Analysis
Hands-on Project
MODULE 5: Social Media Marketing
Social Media Optimization
Designing of Image and Videos
Facebook Ads
Instagram Ads
Linkedin Ads
Conversion Tracking
Remarketing
MODULE 6: Email Marketing
Introduction to Email Marketing
Mailchimp Campaign Creations
Mailchimp forms creations
MODULE 7: Google Analytics
Getting Started with Google
Analytics Navigating Google
Analytics
Real Time monitoring
Audience
Acquisition
Traffic Sources
Visitors
MODULE 8: Affiliate Marketing
Introduction to Affiliate Marketing
Affiliate Marketing Platforms
Enrolling in an Affiliate Marketing Program
Tips and tricks to improve affiliate Marketing
Types of Affiliate Marketing
Traffic Sources
Visitors
MODULE 9: Google Adsense
Introduction And Requirements
Creating An AdSense Account
Setting up website
Earning Effective Tips
Ad Networks in Adsense
account
MODULE 10: YouTube Marketing
Introduction to YouTube Marketing
Creating Youtube Channel
Connecting with Adsense account
Earning Effective Tips
Ad Networks in Adsense account
MODULE 11: How to do Freelancing
Freelance Digital Marketing Services
Freelance Digital Marketing Tools
Digital Marketing Freelance Projects
MODULE 12: Influencer Marketing
Introduction to Influencer Marketing
Types of Influencer Marketing
How to find out Influencers
Different types of Influencers