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FORCE MOTORS
Company Overview
Force Motors stands as a fully integrated force in the automotive industry, boasting extensive expertise in the design,
development, and manufacture of automotive components, aggregates, and vehicles. Notably, the company has
forged a strategic alliance with the renowned global entity, Rolls Royce Power System, enabling the creation and
assembly of engines tailored for power generation and rail underfloor applications. Additionally, Force Motors plays a
pivotal role as a key engine assembler for prestigious automobile brands such as Mercedes, BMW, and Rolls-Royce,
underscoring its significant presence and importance within the automotive sector. Leveraging its broad capabilities
and strategic partnerships, the company solidifies its position as a prominent player in the automotive realm, both
domestically and internationally.
FY24 Growth Drivers
Force Motors’ revenue witnessed a remarkable 55% y/y surge in FY23 to INR 324,042 lakh. This substantial revenue growth was coupled with a significant turnaround
in profitability. PAT was INR 13,374 lakh, a notable improvement from the loss of INR 9,099 lakh in the preceding year. The staggering 246% y/y increase in PAT
indicates the effectiveness of the company’s strategic initiatives and operational efficiencies, with a projected growth trajectory of 11–12% in the upcoming years.
Moreover, net income increased 22% y/y, indicating its resurgence from the impact of the COVID-19 pandemic and the subsequent reopening of industries.
Demonstrating its commitment to innovation and expansion, Force Motors made substantial investments in three new ground-up platforms. The T1N platform, now
named Urbania, has commenced serial production with the aim of creating a new segment for premium mobility, catering to areas such as Premium Tour and Travel
and Premium Hospitality within the domestic market. Another noteworthy platform, the Monobus or T3 Platform, serves as a significant product differentiator developed
under the guidance of the chairman, positioning Force Motors as a market leader. Additionally, the Trax Platform, a modular utility vehicle-based platform, reflects the
company’s focus on providing application-friendly solutions, particularly addressing transportation needs in tier 2 and tier 3 cities.
Furthermore, Force Motors’ joint venture with Rolls Royce has emerged as a crucial revenue contributor, generating a turnover of INR 240 crore, with expectations of
INR 500 crore in the near future. Aligning with its ambitious expansion plans, the company has escalated its capex and pledged to adopt a more aggressive approach
by investing INR 1,000 crore over the next three years. Additionally, shareholders were rewarded with a 100% dividend of INR 10 per share, reflecting the company’s
robust financial health and commitment to enhancing shareholder value.
Analyzing through O’Neil Lens
The stock advanced 594% in FY23. It had formed a cup-without -handle base during the start of the year. After the breakout in the first week of June 2023, it had
advanced 165% from the pivot in just five months. The accumulation was very strong during the uptrend as it formed the base and broke out in late February. It then
advanced 71% from the pivot in two months. It continues to enjoy superior ratings: EPS Rank 74, RS Rating of 96, and A/D Rating of A+. Currently, the stock is trading
above its 50-DMA and is in a strong uptrend as it witnesses a prominent investor demand. However, the volume continues to remain moderate as new investors try to
get in and value investors are unlocking potentials of the company as the stock trending higher. Recently, it broke out of a double-bottom base. It sees upside potential
as the overall market seems to be in a bullish phase as the automobile sector is outperforming other sectors.
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Consumer Cyclical