Toyota Marketing Strategies Presentation.pptx

Toyota distinguishes itself through consistent global messaging that evokes emotional branding, focusing on reliability and trust. Their leadership in hybrid technology further reinforces their strong market position, resonating with consumers seeking dependable and eco-conscious vehicles.

1. Toyota : Let’s Go Places Presented by: Muhammad Hamza Taimoor Areeba Khan Muneeb ur Rehman Wajeeha Ejaz Khan

2. Agenda Toyota’s history Brand Perception Brand Personality Brand Uniqueness Why Toyota Matters to Me Marketing Appeals Used Brand Experience Overall Brand Analysis Conclusion

3. Toyota at a Glance Founded: in 1937, HQ: Toyota City ( Komoro ) , Japan Founder: Kiichiro Toyoda (1894 - 1952) was a Japanese engineer and businessman Global sales leader, 8.57 million cars sold in 2023 Manufactured in 28 countries , presence in 170+ countries Leading car brand in Pakistan

4. Brand Perception 1) Quality : Toyota’s are considered one of the most reliable and durable car brands in the automobile industry. 2) Versatility : Toyota vehicles serve a wide range of drivers and purposes, from daily commuting, off-road expeditions and racing enthusiasts.

5. Brand Personality The brand’s personality signifies the following components: Quality| Durability| Reliability (QDR): Toyota spends $ 1 million per hour on R&D, globally. Every Toyota thus is made with an aim to make a failure-proof car. Safety : Toyota has helped (and continues to help) prevent crashes and protect people. Toyota crashes nearly 1600 actual, fully-built cars in controlled collision tests each year. Environmentally friendly: Hybrids are a step towards this ideology and Toyota saved 500 million gallons of gasoline annually through its innovative Hybrid models

6. Toyota’s Brand Uniqueness What Makes Toyota Stand Out: Consistency in Global Messaging Emotional Branding Reliability & Trust Hybrid Leadership

7. Toyota’s Pricing Strategy Value-Based Pricing Resale Value Advantage Localized Pricing Innovation Pricing Value for Money and Low Maintenance Reputation Penetration Pricing and Emerging Markets Affordable models Mid-range Premium Corolla, Yaris Camry, RAV4 Lexus

8. Why It Matters to Me Reliability & Resale Top 10 Most Recognized Brands Hybrid Wide Product Range Global Scale Lean Production = Cost Efficiency + Consistent Quality

9. Marketing Appeals Used Emotional: Family Safety, Trust Rational: Fuel Efficiency, Resale Value Campaign Example: 'Let's Go Places’ Campaign Example: ‘Never Settle’

10. Overall Brand Analysis (SWOT)

11. Overall Brand Analysis

12. Brand Experience Seamless Purchase & Delivery – Transparent pricing & easy financing Comfort & Reliability – Smooth rides, low maintenance Strong After-Sales Service – Global network, genuine parts Emotional Connection – Family safety, trust, adventure Digital Convenience – Mobile apps & online service booking

13. Conclusion Toyota = Trust + Innovation + Value Global presence & strong brand image Safety, reliability, and sustainability focus Delivers emotional & functional satisfaction Not just cars… a complete brand experience