Toyota vs El Nasser organization theory

Toyota vs El Nasser organization theory

1. Strategic Horizons: Evaluating Agility and Myopia in Presented by Mohamed Badry sayied

2. Introduction : Toyota: Historical Overview Founded: 1937 by Kiichiro Toyoda in Japan. Growth: Shifted from looms to cars in 1936; developed the Toyota Production System post-WWII. Global Expansion: Gained international presence with models like Corolla and Camry. Innovation: Pioneered hybrid technology with the Prius in 1997. El Nasr Automotive: Historical Overview Founded: 1960 in Egypt. Early Focus: Assembled cars under international licenses. Challenges: Struggled with outdated technology and global competition. Decline: Faced financial issues and lost market share, leading to dissolution in 2013.

3. El Nasr Auto motive's Myopia Short-Term Focus . Issue: El Nasr focused on quick gains without a long-term strategy . Result : This led to an inability to keep up with changes in the automotive market. Limited Long-Term Investment Issue: The company didn’t invest in research, development, or technology updates . Result : It relied on outdated technology, making it less competitive . Global Competition Issue: The company faced intense competition from global manufacturers offering better technology and prices . Result : El Nasr lost market share to these competitors.

4. Toyota’s Organizational Agility Short-Term Focus . Approach: Toyota adopts a clear, long-term strategy with a forward-looking vision . Result : This enables the company to adapt to market changes and focus on innovation and sustainable growth. Investment in R&D Approach: Toyota invests heavily in research and development, modern technology, and production improv2. Investment in R&D. Result : This allows Toyota to offer innovative products and achieve high quality, positioning it as a market leader. Global Competition Approach: Toyota swiftly adapts to global competition by enhancing its products and delivering added value . Result : The company maintains and expands its market share by effectively responding to competitive pressures and entering new markets.

5. Comparing Agility and Myopia Market Response Agility: Fast and effective adaptation to market changes. Myopia: Slow response, leading to market decline. Investment Approach Agility: Heavy investment in innovation and development. Myopia: Limited investment, reliance on outdated methods Strategic Vision Agility: Long-term, forward-looking strategy.

6. Conclusion Importance of long-term strategy and continuous investment. Need for adaptability in a competitive global market. Lessons learned from Toyota’s success and El Nasr’s challenges.

7. Thank you