Trademark_Copyright_IPR_Presentation.pptx

Trademark, Copyright & Intellectual Property Rights (IPR) protect creations of the mind, with Trademarks protecting brand identity (logos, brand names) and Copyrights safeguarding original literary, artistic, and software works.

1. Trademark, Copyright & Intellectual Property Rights (IPR) Understanding the Protection of Creativity and Innovation Presented by: B.PARKAVI Institution: SRI RAMAKRISHNA COLLEGE OF ARTS & SCIENCE

2. Introduction to IPR Intellectual Property (IP): Creations of the mind such as inventions, literary and artistic works, designs, and symbols. Intellectual Property Rights (IPR): Legal rights that protect the use of intellectual property. Explanation: IPR gives creators exclusive rights to their creations, encouraging innovation and creativity.

3. Types of Intellectual Property Rights 1. Patent – For inventions and innovations. 2. Trademark – For brand names, logos, and symbols. 3. Copyright – For artistic and literary works. 4. Industrial Design – For aesthetic features of products. 5. Geographical Indications – For region-based goods (e.g., Darjeeling Tea). Explanation: Each type protects a different form of creativity.

4. Importance of IPR • Protects original ideas and creations. • Encourages innovation and creativity. • Builds brand identity and consumer trust. • Prevents misuse or duplication. Example: Apple Inc. protects its logo and design through IPR.

5. What is a Trademark? A Trademark is a symbol, word, logo, or phrase used to identify and distinguish goods or services. Example: Nike’s “Swoosh” logo, McDonald’s “Golden Arches”. Explanation: Trademarks build recognition and brand loyalty in the market.

6. Features of a Trademark • Unique and Distinctive • Legally Protected • Registered under the Trade Marks Act, 1999 (India) • Valid for 10 years (renewable) Example: “Amul” logo and tagline are registered trademarks.

7. Types of Trademarks 1. Product Mark – Used on goods (e.g., Pepsi) 2. Service Mark – Used for services (e.g., Airtel) 3. Collective Mark – Used by an association (e.g., CA logo) 4. Certification Mark – For quality standards (e.g., ISI, Agmark) Explanation: Each serves a unique commercial purpose.

8. What is Copyright? Definition: Legal right of authors over their literary and artistic works. Covers books, music, films, paintings, computer programs, etc. Law: Governed by Copyright Act, 1957 (India). Example: A film’s script and music both have copyright protection.

9. Rights of Copyright Holder 1. Reproduction Right 2. Distribution Right 3. Public Performance Right 4. Adaptation and Translation Right Explanation: These rights ensure the creator can control how their work is used.

10. Duration of Copyright • Generally lasts 60 years from the year following the author’s death. • For films, sound recordings, photographs – 60 years from publication. Example: Copyright for Rabindranath Tagore’s works expired long after his death.

11. What is Intellectual Property (IP)? Definition: IP refers to intangible assets resulting from human creativity. Includes inventions, brand identities, software, and artworks. Explanation: IP transforms ideas into valuable business assets.

12. Need for IPR Protection • Encourages fair competition. • Prevents counterfeiting and piracy. • Supports economic growth. • Ensures recognition and reward for creators. Example: Patents on COVID-19 vaccines protected research investments.

13. International Organizations • WIPO (World Intellectual Property Organization): Promotes global IP protection. • TRIPS Agreement (WTO): Sets minimum standards for IP protection worldwide. Explanation: These organizations help harmonize IP laws globally.

14. Infringement and Penalties • Trademark Infringement: Unauthorized use of a registered mark. • Copyright Infringement: Copying or distributing works without permission. • Penalties: Fines, imprisonment, and seizure of counterfeit goods. Example: Pirated movies or fake branded products.

15. Conclusion IPR protects innovation, creativity, and brand identity. Awareness of IP laws helps individuals and businesses safeguard their work. Quote: “Without protection of ideas, creativity would wither.” Thank You!