Training Needs Assessment of Tourism Officers 2022

Training Needs Assessment of Tourism Officers

1. TRAINING NEEDS ASSESSMENT for Pangasinan Local Tourism Offices PTCAO, 2022

2. TNA Objectives

3. Objectives Identify training needs through data gathering methodologies, instruments and analytical tools. Create a Capacity Development Plan for Local Tourism Office Serves as a guide in addressing priority issues and concerns regarding performance, competency and continual improvement Acts as a reference to determine cost effective improvement methodology for employees

4. CAPACITY DEVELOPMENT PLANNING STEPS Establish the organizational and individual competencies Identify capacity gap Identify priority strategies or actions Prepare a capacity development plan and budget. Implementation Monitoring and Evaluation

5. Competencies in Tourism The competencies of managers in managing and marketing tourism destinations give competitive advantage to successful tourism destinations. The source of competitive advantage for all organizations is competency. The development and success of tourism and hospitality destinations is attributed in giving importance of a skilled workforce

6. What competencies are aligned with the existing policies are required of Tourism Officer?

7. TO Roles according to Tourism Act 2009 Based from Tourism Act 2009, the tourism officer shall be responsible for the following functions at the local level: (1) Prepare, implement, coordinate, monitor and update local tourism development plans; (2) Ensure the proper enforcement of tourism standards, laws, rules and Regulations; (3) Submit regular reports on status of tourism plans and programs, tourist arrivals, employment, occupancy rates, investment and tourist products, among others, to the Department; and, (4) Coordinate with the Department and its attached agencies and corporations in regard to the development and promotion of tourism in their locality. The Department of Tourism may issue appropriate guidelines to prescribe other relevant qualifications that will guide the LGU in the selection and placement of tourism personnel in their locality.”

8. TO Role according to RA 7160 The following are the Duties and Powers of Tourism Officer from RA 7160 Article 21 Section 491: (1.a) Formulate and recommend protection and preservation of tourist destinations, and in carrying tour activities to ensure the delivery of basic services and (1.b) provision of adequate facilities related to tourism; (2) Conduct tourism campaigns and information drive for the promotion of tourist destinations in the city, municipality or province as a tourist destination; (3) Identify and develop potential areas as tourist destinations, and evaluate its possible economic, environmental, and social impacts to the local government units; and, (4) Promote people participation in development planning within the local government unit concerned.

9. Functional / Categories of the Roles and Functions of Tourism Officers (LGU Tourism Guidebook, 2018) Planning and Development Marketing Services Statistics and Research Education and Training (with Network Management) ( Rocamora & Aguiling , 2020) Tourism Planning and policy Implementation Product Development Marketing and Promotions Network Management Statistics and Research Supervision , Training and Office Administration

10. Functional / Categories of the Roles and Functions of Tourism Officers ( Alampay and Mena, 2018, PTCAO, 2022) Tourism Planning and policy Implementation Tourism standards and manpower development (training) Product Development Marketing and Promotions Tourist Assistance and Customer Service Culture and Arts Concerns Network Management, stakeholder engagement Investments Statistics and Research Supervision and Office Administration

11. The TNA Survey Profile of the Tourism Officers in Pangasinan Profile of the Tourism Office Self-ratings and Importance Ratings of the Tourism Officers Competencies Self-rating of the level of proficiency on each competency 1 = Not Proficient 2 = Slightly Proficient 3 = Proficient 4 = Very Proficient I ndicate how important each competency is to the role or function of a provincial, city, or municipality 1 = Not important 2 = Slightly Important 3 = Important 4 = Very Important

12. DATA PROTECTION NOTICE: By agreeing to supply the data required on this form, I give my consent to the Provincial Tourism and Cultural Affairs Office (PTCAO) to use my personal data for the purpose of this event and its registration. This includes the program delivery for this event, invitations to future events and online surveys, newsletters, marketing, and other promotional activities on print and social media. This is in accordance to the Data Privacy Act of 2012.

13. LIMITATIONS OF THE SURVEY

14. Functional Competency (General) Computer Proficiency Critical Thinking Skills Customer Centricity Data and Records Management Planning and Executing Partnering and Networking Performing Research Analysis and Evaluation Tact and Diplomacy Corporate Social Responsibility Building Collaborative Inclusive Working Relationships Managing Performance and Coaching for Results Leading Change Thinking Strategically, Critically and Creatively Creating and Culturing a High Performing Organization Attention to Detail Technical Writing Confidentiality Skills Initiative

15. OTHER COMPETENCIES Analytical Thinking Skills Corporate Planning and Governance Innovation Project Management Policy Review, Interpretation and Advisory Business Intelligence, ROI and Data Analysis Skills Information Management Logistics and Support Administration Performance Monitoring Marketing Proficiency Marketing Strategy Brand Management Promotional Materials Graphic Design Cost Estimation Content Publishing Media Relations Market Development Events Management Tourism Trade Skills

16. The Second Step One way to remain competitive in the arena of globalization is to have an improvement of human capital through continuous learning and development. Skills development through training and continuing professional education could lead to the destinations‟ competitiveness and provision of quality tourism experiences. Qualified human capital is considered as the difference makers in the development of destinations

17. TNA for Private Sector Accommodation Establishment (hotel, resorts, homestays, motels, inns, transient houses) Food Service (restaurant, fast food, coffeeshop, catering services) Travel Services (tour operators, travel agencies) Transportation (car rentals, tourist buses, boats, tricycle, etc.) Attractions (museums, galleries, protected areas, farm sites, recreational sites, etc ) Retail Service (souvenir shops, arts and crafts, pasalubong center) Events (conferences, conventions, exhibitions, sports, entertainment) Tour Guides Tourism Related Community Based Organization Women’s Organization engaged in tourism related products Tourism Related Academe / Training Institution