Trends of social media in 2023 & 2024.jpeg.pptx

A report on social media trends based on 2023 & 2024.

1. Trends of social media in 2023 & 2024 A presentation on the trends of social media in 2023 & 2024

2. Dominance of Short form video content In 2023, The short form content is growing on every social media platform. Be it Instagram, YouTube shorts, Snapchat, Facebook reels. Short form content is generally lasts between 30 seconds to 75-80 seconds. Short-form videos cater to the decreasing attention spans of viewers by delivering content quickly, and effectively. Minimal creation & consumption- While producing the content for short form video is easy and accessible for the creator & also easy for the viewer to consume the content for entertainment or information. Various type of content is available for the Entertainment, Educational, Promotional and User generated content. Many short-form video platforms thrive on trends, challenges, and viral content, encouraging users to create and participate in trending activities.

3. Many short-form video platforms thrive on trends, challenges, and viral content, encouraging users to create and participate in trending activities. Short form of content helps the creator to experiment on various formats and trends. While, short form of content used for information and entertainment. Sometimes, Businesses also use these social media platforms to promote their businesses. Customer testimonials, Brand stories and offers of the brand can be showcased by the short form of content. While, businesses also produce educational content like tips, insights & advices on the industry. Helpful for the audience.

4. AI Trend AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines designed to perform tasks that typically require human cognitive functions. These tasks include learning, reasoning, problem-solving, understanding natural language, and perception AI Trends-: G enerative AI : AI systems capable of generating text, images, music, and more saw significant advancements. AI in Healthcare : AI applications in healthcare expanded, including diagnostic tools, personalized medicine, and drug discovery. Ethical AI and Regulation : The focus on ethical AI practices and regulations intensified. Governments and organizations worked on frameworks to ensure AI is used responsibly, addressing issues like bias, privacy, and transparency.

5. AI in Business : AI adoption in business processes grew, enhancing decision-making, customer service, and operational efficiency. AI-driven analytics, chatbots, and automation tools became more sophisticated and widely used. AI in creativity and Entertainment- Role of AI has increased in creative fields, with tools aiding in content creation, game development and Virtual reality . Cons of AI Trends-: : Ethical concerns: Misuse for deepfakes , biases, and intellectual property issues. Security risks: Vulnerabilities in cybersecurity and data privacy. Job displacement: Automation impacting employment. Technical challenges: Integration, processing power, and explainability issues. Regulatory hurdles: Compliance and governance complexities. Trend 2023 2024 Generative AI Significant advancements in AI systems capable of generating text, images, music, and more Continued improvements in model capabilities and broader applications across industries AI in Healthcare Expansion of AI applications in diagnostic tools, personalized medicine, and drug discovery. Deeper integration into clinical workflows and enhanced AI-driven personalized treatments. Ethical AI and Regulation Intensified focus on ethical AI practices and regulatory framework. Implementation of more comprehensive global standards and stricter regulatory measures. AI in Business Growth in AI adoption for enhancing decision-making, customer service, and operational efficiency. Further sophistication of AI-driven analytics, chatbots, and automation tool. AI in Creativity and Entertainment Increased role of AI in content creation, game development, and virtual reality. Expansion of AI capabilities in creative fields, leading to more innovative and immersive experiences.

6. Evolution of Influencer marketing Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services . There are 4 types of Influencers-: Mega Influencers- Influencer with around 1 Million followers. Macro Influencer- Influencer with 100k to 1M followers. Micro Influencer- Influencer with 10K to 100k followers. Nano Influencer- Influencer under 10K followers.   it is evolution from traditional celebrity endorsements to the dynamic, data-driven strategies of today has revolutionized the way brands engage with their target audiences in the digital era. The evolution of influencer marketing from the pre-internet days to the rise of social media has democratized influence, allowing brands to connect with consumers on a more personal level and create meaningful, lasting relationships. Today's consumers are heavily influenced by reviews and recommendations from trusted friends, family members, peers, and influencers . Brands increasingly favor long-term collaborations with influencers over single, short-term campaigns. These ongoing partnerships build deeper connections with audiences and enhance brand credibility. Ethical considerations, such as promoting sustainable products and transparent business practices, are becoming crucial in influencer marketing. Brands establish ambassador programs where influencers consistently represent the brand, creating a more authentic and sustained brand narrative.

7. Social Commerce Social commerce refers to the integration of e-commerce functionalities within social media platforms, enabling users to browse, discover, and purchase products directly within their social media apps. Here are some key aspects and trends of social commerce. In app shopping-: These days the various social media applications offer in app buying option without leaving the app. Shoppable posts, stories, and live streams make it easy for users to purchase items they see on their feed. Applications like Instagram, Facebook and pinterest offer this service these days.

8. Livestream Shopping : Live shopping events where influencers or brand representatives showcase products in real-time, allowing viewers to ask questions and make purchases during the broadcast. This is popular in china and gaining traction in other markets as well. Seamless Checkout Experience : Simplified and secure checkout processes within social media apps. Options for saved payment methods and quick purchase buttons. Integration of reviews and ratings within social commerce platforms to build trust and credibility.

9. Subscription models and exclusive content: X (PREVIOUSLY TWITTER) : Twitter has introduced features like "Super Follows," allowing users to subscribe to their favorite creators for exclusive content. These subscribers get access to special tweets, subscriber-only Spaces, and other perks. Patreon : Patreon has been a leader in this space, allowing creators to offer subscription tiers where fans can support them in exchange for exclusive content, early access, and other benefits. YouTube : YouTube's Membership feature lets creators offer channel memberships to their viewers. Members get perks like badges, emoji's, members-only live chats, and access to exclusive videos Instagram Subscriptions : Provides exclusive Stories, posts, and live videos from creators, along with special badges, for a monthly fee . LinkedIn Premium : Offers advanced search filters, In Mail messaging, and additional insights for a subscription fee, while LinkedIn Learning provides access to professional development courses through a separate subscription.

10.   Content Types : Exclusive Videos and Streams : Creators often provide members with access to exclusive video content, including behind-the-scenes footage, tutorials, and live streams. Early Access : Subscribers may get early access to new content, such as music releases, podcast episodes, or blog posts. Special Discounts and Offers : Brands and creators can offer subscribers exclusive discounts on products, merchandise, or services. Community Access : Membership often includes access to private online communities, such as Discord servers or members-only forums, where subscribers can interact with the creator and each other.

11. Platform Exclusive Videos Early Access Special Discounts Community Access Twitter Yes (Super Follows) No No Yes (Spaces) Patreon Yes Yes Yes Yes YouTube Yes Yes No Yes (Members-only Chats) Instagram Yes (Stories, Posts) Yes No Yes (Live Videos) LinkedIn No No No Yes (Premium Features)

12. Mental Health Awareness on social media. Social media platforms are introducing features to support mental health, including content warnings, time management tools, and access to resource. Efforts are being made to create safer online environments and reduce harmful content. Content warnings are designed to alert users about potentially triggering or distressing content before they engage with it. This helps viewer to prepare for or avoid content that could negatively impact their mental well being. Platforms like Instagram and Twitter have introduced tools that allow users to add warnings to posts that contain sensitive or potentially upsetting material. For example, Instagram allows users to mark posts with "sensitive content" warnings. These warnings give users control over what they view and interact with, enhancing their ability to manage their emotional responses and reduce exposure to distressing content. Social media platforms are incorporating features that track and display users’ screen time. For example, Instagram and Facebook have introduced "Your Activity" dashboards that show how much time users spend on the app.

13. Safer Online Environments Educational Campaigns : Social media platforms are running campaigns to raise awareness about online bullying and provide guidance on how to handle and report it. These campaigns often include educational resources and support for affected individuals . Content Moderation : Social media companies are enhancing their content moderation practices to prevent the spread of harmful or abusive content. This includes using AI and human moderators to detect and remove hate speech, harassment, and bullying. Reporting Mechanisms : Improved reporting tools allow users to easily flag and report inappropriate or harmful content. These tools help maintain a safer online environment by addressing issues more effectively and holding violators accountable. Anti-Bullying Initiatives Supportive Features : Platforms are introducing features that help users manage bullying and harassment. For example, Instagram has developed tools to filter out abusive comments and restrict interactions from users who engage in harmful behavior.

14. Mental Health Awareness Campaigns Collaborations with Organizations : Social media platforms frequently collaborate with mental health organizations to promote awareness and education. Campaigns may include information about mental health issues, coping strategies, and the importance of seeking help. Support Communities : Platforms are fostering positive communities where users can share their experiences, offer support, and discuss mental health openly. These communities provide a sense of belonging and reduce stigma around mental health issues.

15. Live Streaming on social Media. Immediate Interaction : Live streaming allows users to engage with content in real-time, providing immediate feedback and interaction. Viewers can participate in live chats, ask questions, and influence the direction of the broadcast. Authentic Connections : Live streams often create a sense of authenticity and immediacy, as they typically showcase real-time experiences, behind-the-scenes content, and spontaneous interactions. Brands, influencers, and organizations use live streaming for events, webinars, and virtual conferences, reaching global audiences without geographical constraints. Platforms like YouTube Gaming focus on live streaming for gaming content, where gamers broadcast their gameplay, interact with viewers, and build communities around shared interests. Live streaming helps build and nurture communities by creating a space where viewers can interact directly with content creators and with each other, fostering a sense of community and belonging. Live Polls and Q&A : Many platforms offer interactive features during live streams, such as live polls, Q&A sessions, and audience participation tools, enhancing viewer engagement and interaction. Real-Time Feedback : Streamers and hosts can respond to audience comments and questions in real-time, creating a more dynamic and engaging experience.

16. Community Building Fostering Connection : Live streaming helps build and strengthen communities by allowing content creators to connect with their audience in a more personal and direct manner. Regular live streams can create a sense of belonging and loyalty among viewers. Real-Time Feedback : Creators can receive immediate feedback from their audience, enabling them to adjust their content and approach based on viewer reactions and preferences. Niche Communities: Platforms like Discord and Facebook Groups. Content Collaboration: Instagram's Collab Live Interaction: YouTube Live, Instagram Live. Private Messaging: Enhanced group chats on WhatsApp. Engagement Features: Polls, Q&A, story stickers. Creator Economy Support: Patreon. Virtual Events: Zoom, Clubhouse, Facebook Events. Algorithm Adjustments: Prioritizing community posts. Benefits : Increased Engagement: Active communities boost interaction. Enhanced Loyalty: Stronger connections foster loyalty. User-Generated Content: Authentic and organic growth. Better Feedback: Valuable insights from engaged members.