Trevor Wilson Brand Exploration, Full Sail

A deep dive into the brand of me.

1. Project 1
BUS119-0
Personal Brand Exploration
Trevor Wilson 02/09/25

2. Short Term Goal (2026):
Career Goals
Category: Starting Career
After Graduation secure an entry-
level position at a SMMA (Social
Media Marketing Agency)
•Apply to 10 SMMA positions monthly
•KPI - number of interviews landed
Long Term Goal (2036):
Be a successful freelance digital
marketing specialist and travel the
globe
Source: SMART

3. Occupation: Digital Marketing
1.Paid search specialist
2.Social Media Coordinator
3. Digital Marketing Associate
Potential Job Titles:
Source: Springboard, OnetOnline
Profession

4. Personal brands and small businesses looking to increase their online presence and hiring managers at marketing agencies
Source: Book Yourself Solid
Target Audience

5. Competition
Shivank Taksali
Work Experience:
•5+ years in growth marketing
Education:
•Bachelor’s in International Business
•Study Abroad Marketing
Skills & Proficiencies:
•Marketing- 49 endorsements
•Microsoft Excel- 44 endorsements
•Social media Marketing- 34 endorsements
Overall Online Presence:
•500+ connection, Professional high quality headshot with
customized banner that matches his career and location.
Detailed and intriguing summary, extensive volunteer
experiences. All of googles first page results for Shivank Tarsal
all involve him. Grade: Great, 85 out of 100
Trevor Wilson
Work Experience:
•1 year marketing experience as marketing specialist at Clearpoint
•2+ Years sales experience
Education:
•Highschool Diploma
Skills & Proficiencies:
•Facebook Ads- 0 endorsements
•Social Media Marketing- 0 endorsements
•Email Marketing- 0 endorsements
Overall Online Presence:
•16 Connection, high resolution unprofessional headshot with a
banner that doesn’t match. Short summary lacking detail, one
volunteer experience. Does not show up on the first page of
google. Grade: Low, 25 out of 100
Source: LinkedIn

6. Identity
Core Values:
1. Balance
2. Credibility
3. Honesty
4. Versatility
5. Resourcefulness
Vision:
•Increase support for
small businesses
and entrepreneurs in
the U.S.
Guiding Principle:
•Stoicism- Control
what you can, adapt
to what you can’t,
and always act with
purpose.
Passion:
•Entrepreneurship
Super Power:
•Unshakable focus, I
control what I can,
adapt to what I
can’t, And always
move forward
Source: Career Blast, Start With Why
Golden Circle
Why?
•Help smaller
entrepreneurs
compete fairly
online
How?
What?
•Digital marketing for
Small businesses
•Creat engaging,
entertain tailored
content

7. Promise & Position
Promise
I help small businesses gain awareness by
engaging Social media users with
entertain content through data-driven
strategies
Position
Focused- Impactful- Purposeful

8. Networking
Industry Events
•2025 DigiMarCon •2025 Digital Summit
- November 20-21 Orlando, Fl
- Objective: Learn latest
marketing trends, connect
with industry experts, and
learn new strategies
- March 25-26 Tampa, Fl
- Objective: Learn latest
marketing trends, connect
with industry experts, and
learn new strategies
Source: DigiMarCon, Digital Summit, LinkedIn
•Elevator Pitch
You know how small businesses struggle to get
noticed online? Well, I help by creating engaging
social media strategies that attract customer
and increase their digital presence. In fact, by
following latest trends and data driven strategies
I help small brands go viral and covert views into
sales.
•Mentorship
Shawna Krumel: Over 20 years of marketing and
sales experience. She is my Fiancé’s mother Is
already mentoring me and is the reason why I am
in this industry and getting this degree.

9. Digital Marketing
Online ID Calc. Scores
•Volume: 0 (Avg)
•Relevance: 0 (Avg)
•Purity: 0 (Low)
•Diversity: -3 (Low)
•Validation: -2 (Low)
Brand Archetype
•Archetype: Explorer
•Description: Thrives on adventure, discovery, and seeking new experiences.
Explorers push boundaries, inspire curiosity, and embrace the unknown.
Through entertaining content, I will inspire people to explore small
businesses in their area and uncover hidden gems.
Digital Marketing Strategy
•Focus Variables: Volume & Purity
•Type of content: Short-form (15sec - 1min) Showcasing small businesses and entrepreneurs
•Primary tools for Distribution: TikTok & Instagram for quick engaging clips to grab
attention and view. Youtube for more detailed storytelling and deep dive.
Source: Kaye Putnam, Career Blast, Content Marketing Institute

10. Professional Development
Technical Transferable
PPC Advertising
•Task: Complete Paid adverting course and
create Meta and TikTok Ads
Source: Jobscan, LinkedIn, Coursera, OnetOnline
•Org.: LinkedIn Learning
•Date: Mar. 2025
Content Marketing
•Task: Complete Storytelling and Content
Creation course
•Org.: LinkedIn Learning
•Date: Mar. 2025
Creativity
•Task: Watch all videos in Youtube Creator
Academy on content creation and storytelling
•Org.: YouTube
•Date: April. 2025
Adaptability
•Task: Complete Digital Marketing Trends to
develop agile strategies that align with the
trend
•Org.: Coursera
•Date: April. 2025

11. References
13-1161.01 - Search Marketing Strategists. (n.d.).
Www.onetonline.org. https://www.onetonline.org/link/summary/
13-1161.01
Aughtmon, S. (2016, June 24). 31 Types of Content We Crave
[Infographic]. Content Marketing Institute. https://
contentmarketinginstitute.com/articles/content-crave-infographic/
Bell, S. (2024). SMART Goals. Mind Tools. https://
www.mindtools.com/a4wo118/smart-goals
DigiMarCon Florida 2023 - Digital Marketing, Media and Advertising
Conference & Exhibition. (2025). DigiMarCon Florida - Digital
Marketing, Media and Advertising Conference & Exhibition |.
https://digimarconflorida.com/
Digital Marketing Resume Examples, Skills, and Keywords. (2024,
September 14). Jobscan. https://www.jobscan.co/resume-
examples/marketing/digital-marketing-resume
Digital Marketing Trends. (2024). Coursera. https://www.coursera.org/
learn/digital-marketing-trends
Explorer Brand Archetype - Kaye Putnam | Psychology Brand
Strategy. (n.d.). Kaye Putnam | Psychology Driven Brand
Strategist. https://www.kayeputnam.com/brand-archetype-
explorer/
Gupta, S. (2022, March 11). 21 Digital Marketing Job Titles [Who
Does What in 2025]. Springboard Blog. https://
www.springboard.com/blog/business-and-marketing/digital-
marketing-titles/
Home Page - Careerblast.TV. (2023, May 11). Careerblast.TV. https://
careerblast.tv/
Online Id Calculator. (n.d.). Careerblast.TV. https://careerblast.tv/
online-id-calculator/
Port, M., & Wallace, J. (n.d.). Chapter 2: Why People Buy What You’re
Selling - Book Yourself Solid Illustrated: The Fastest, Easiest, and
Most Reliable System for Getting More Clients Than You Can
Handle Even if You Hate Marketing and Selling [Book].
Www.oreilly.com. https://learning.oreilly.com/library/view/book-
yourself-solid/
9781118611357/9781118611357c2.xhtml#c02_level1_1
Sinek, S. (2009). The golden circle. Simon Sinek. https://
simonsinek.com/golden-circle/
Taksali, S. (2020). Shivank Taksali - Bond Vet | LinkedIn.
Linkedin.com. https://www.linkedin.com/in/shivanktaksali/
Tampa. (2025). Digitalsummit.com. https://www.digitalsummit.com/
tampa?utm_source=chatgpt.com