Truck Driver Recruiting Deck 2023 MASTER.pptx

TRUCK DRIVER RECRUITING -- Purplegator provides a unique mobile marketing solution to truck driver recruitment.

Purplegator's impressive client list for finding truck drivers includes O'Reilly Auto Parts, Papa John's Pizza, FedEx, and AutoZone.

If you need CDL-A , tandem drivers, or any truck drivers, Purplegator can get you applicants immediately.

Contact [email protected]

1. Mighty Marketing. Real Results. Truck Driver Recruitment Purplegator Program

2. Before we get started... What are your current recruiting efforts?

3. Third Party Data The Purplegator Difference Includes: Nielsen & Other 3rd Party Data Providers Data sources: Web analytics tools Mobile web Mobile apps Behavioral and demographic data CRM data Point-of-sale data Social networks Online video TV data Definition 3rd party data is collected from a variety of websites and platforms and is then aggregated together by a third-party data provider

4. Do job boards work? Job Boards only work – For those who are looking for a new job!

5. Connecting with Candidates Passive Candidates We help you reach them at the right time, in the right place and on the right device. Your Best Audience

6. We’ve worked with some GREAT clients!

7. Mobile Strategy & Consulting Mobile & Digital Advertising Text Message Marketing Mobile Video Production Web Development App Development SEO (Search Engine Optimization) PPC (Pay Per Click) Candidate Nurturing Social Media Marketing Content Marketing Voice Mail Direct Text To Landline Pro Interactive Voice Response Video Production Chatbots ADA Compliance Promotional Products Our Services

8. RECRUITMENT STRATEGY

9. Source: American Trucking Association Driver Shortage Report 2021 Driver Shortage - updated 2021

10. ATA report states that the industry will need close to 1 million new drivers in the next 9 years Source: American Trucking Association Driver Shortage Report 2021 How many drivers will you need?

11. Who is telling the story of your company - and what makes it a terrific place to work or to have a career as a driver for your company? Pay Culture People Benefits The BIG question: Why YOU? Drivers have more choices and options than ever before. Every company says this

12. What else matters to potential candidates? How new is your equipment? Do you allow dogs or other pets? Flexible Scheduling? Long Term Job Security? Friendly and efficient dispatchers? Is the company green ? A Day in the Life Videos Driver Testimonial Videos If you allow dogs, show them off! NOTE: If it’s not you, someone else out there is telling your story for you. (GlassDoor, Google Reviews) The BIG question: Why YOU?

13. Where should my ads run?

14. Ads run on various platforms such as: Mobile Display (Google & Mobile Web) Facebook/Instagram Twitter Snapchat In Mobile Apps YouTube The Purplegator Process Automated phone call follow ups Email nurturing Text message follow ups 1 Ad clicks & taps lead to a custom landing page 2 Candidate gets a thank you pop up and email upon hitting SUBMIT 3 Recruiter gets an email alerting of a new candidate 4 Data populates on Mobile Acquire Dashboard 5

15. Turnkey Recruiting Programs

16. What we offer that the others guys do NOT Thumb Stopping Ads Our internal studies show that engagement via a cinemagraph is +47% greater than even a video! Cinemagraphs Gator Clips These are high performing video clips that will make your ads (and engagement) pop.  https://www.youtube.com/watch?v=oL6I0tJwyFY https://www.youtube.com/watch?v=re5PX51ML14

17. Truck Drivers Geo-Conquesting Competitor Locations, Shipyards, & Truck Stops Industry Events Geographic Region +15-50 miles Need techs or mechanics? Warehouse workers? No problem. We often advertise for multiple positions in the same campaign. No waste! Efficient Targeting

18. Demographic & Interest Targeting Target candidates who meet your standards and certifications Find people whose interests mean they are local or OTR Drivers Social nature of ads allows you to tap into the vast referral markets Only pay for those you want to reach - leveraging 3rd party data => magic Laser-Focused Targeting

19. We recommend using all 4 at the same time: Geo conquesting - collect Device IDs from your competitors’ locations. (look back as far back as 6 months). Send ads to those devices. Connect to other devices at their home via wifi. Micro Proximity - Connect with potential candidates in real time while they are at work, or at a Nascar event, or at the Great American Truck Show. Display - ads that run on the mobile web and in mobile apps. Demographic, behavior and interest targeting including job titles Keyword Search Retargeting - banner ads display to candidates in your area who have searched a particular keyword. Competitor Targeting

20. Your ads can run across thousands of locally relevant mobile websites and apps like ESPN.com. Our Strategy-Mobile Web & App Banners

21. Reach people on millions of websites, apps, and Google-owned platforms (such as YouTube and Gmail). Our Strategy - Google Display

22. You can use our proprietary Hiring Alerts pages instead of your company social media Our Strategy - Facebook

23. Skews to a younger audience Use strong imagery here Our Strategy - Instagram

24. Job title targeting relevant hashtags Our Strategy - Twitter NOTE Our proprietary @HiringAlerts handle is an approved Twitter recruitment page YOUNGER SKEW 38% of users are 18-29 https://sproutsocial.com/insights/new-social-media- demographics/#TW-demos

25. Don’t have compelling 5-6 second vertical video on hand? Purplegator creates eye catching Snapchat video ads from your still images or existing videos. Our Strategy - SnapChat

26. The hashtag #womenintrucking now has more than 6 million views and counting #ladytrucker and #femaletrucker each have over 130 million views @clarissarankin is a female driver with 1.6m followers (as of 1-1-2022) Our Strategy - TikTok NOTE Geos are restricted to DMA or State

27. Considering LinkedIn also? We can manage that too! Our Hiring Alerts LinkedIn Page makes it efficient and easy. Our Strategy - LinkedIn

28. Often called The Front Page of the Internet This platform is made up of subreddits (r/), also known as communities, where users get together to talk about the different related topics. Subreddits form the core of Reddit and are what analysts attribute to the platforms popularity and success. There's a community for whatever you're interested in ... Our Strategy - Reddit

29. Our Strategy - Reddit r/Truckers r/Roadcam r/Dashcam Ad Placements Conversation Placement Appears in comment threads sandwiched between the original post above and the first comment in the thread below. In-Feed Placement Your ad is shown to users who are browsing their home and popular feeds as well as in the individual community feeds. 26% 33% 22% Age 18-24 Age 25-34 Age 35-44 AUDIENCE SNAPSHOT TARGETING SNAPSHOT NOTE Geos are restricted to DMA or State

30. Candidate taps ad Sent to custom landing page Recruiters follow up Optional Lead Capture via Landing Page

31. Manage, Sort & Track Candidates See Results in Real Time Download to Excel Your Information is Always Available Optional with Landing Page Proprietary Mobile Acquire Dashboard ** SIG Compliant **

32. Candidate information is immediately emailed to hiring manager for follow-up. BEST PRACTICE Reach out to candidates by phone, text or email within 2-4 hours Candidates receive a pop up thank you page and an email thank you, both linking back to your website. Optional with Landing Page Immediate Submission Updates & Candidate Thank You

33. Email nurturing campaign (4 emails – 1 per week) Triggered as soon as a potential candidate hits SUBMIT on the Purplegator landing page. Consistent reminder: “if you are ready to fill out an application, click here” where they can see details of the position or connect with a recruiter if you have a chat function. Candidate Nurturing: Email Follow-Up

34. Follow up with candidates using text messages. One SMS text message sent to all leads generated by Purplegator campaign Hyperlink the address for a hiring event or include a click to call or click to email now. Re-engage those you haven’t yet connected with. Candidate Nurturing: Text Follow-Up

35. Automated outbound phone calls Opt-In provided in our Terms & Conditions Works best when the recruiter is available to answer immediate call backs Caller ID should be the phone number of the recruiter Candidate Nurturing: Automated Calls

36. GlassDoor Reviews Gator Reviews Increase positive reviews of your company What’s the first thing a potential candidate does? Looks at your reviews.

37. Gator Reviews We make it easy for you! Purplegator creates a custom review landing page with your branding We reach out by email and/or text message to your list of current and former employees and ask them to give a review. If the review is 4 or 5 stars, it is posted. If the review is 3 stars or under, the reviewer sees a form fill to leave feedback, and their comments are sent directly to you. The negative review never goes public. We have access to over 200 review sites. The service is customizable . $99 set up $99/month 3 month min.

38. Campaign in Action – Your side Build Engagement Social media advertising Mobile app ads Mobile web ads Google Display Network Retargeting SEO & PPC Programmatic Email Custom mobile landing page! Acquire New Candidates Generate Awareness Access your leads through your dashboard for easy organization and follow up! *Candidate Nurturing Email nurturing campaign Voice and Text follow up *Nurturing Optional with Landing Page

39. Campaign in Action – Candidate side Fill Out Landing Page Link to Application See Your Message Pop up and Thank You email to candidate linking to full application & also redirect to your website. Receive Nurturing* Email nurturing campaign Voice and Text follow up *Nurturing Optional with Landing Page

40. Re-engage those visiting your careers page by targeting them with your recruiting ads. All it takes is a single line of code and a compelling message and you can deliver additional recruiting ads to them wherever they are on the internet - on their computer or on their phone! Reinforce your recruiting efforts Retargeting

41. Send text reminders a few days prior to the event with hyperlinked map for easy navigation. Hiring Events Promote for 2-3 weeks prior for maximum attendance.

42. Promotional Products Every potential candidate should take home some terrific swag to remind them of your company, the opportunity, and the event. Purplegator has a complete line of promotional products. Here’s the link to our online catalog: PurplegatorPromos.com

43. Not Just Drivers We often advertise for multiple positions in the same campaign. Warehouse, Diesel Mechanics, Techs, Retail Workers, Merchandisers and even IT!

44. Prospective customers are already texting you...you just don’t know it yet! Features Easy to Use Respond to texts via your computer rather than the small screen of a mobile phone! Keyword Response Artificial intelligence responds to keywords received. Broadcast Text Messaging Notify your customers and prospects with mass texting. App Available So you can respond outside of office hours! Benefits No Lost Leads! Superior Customer Service Communicate the way that your candidates want to...by text! Text Enable Your Landline

45. Targeting Strategy Creative Design Media Placement Landing Page Design & Hosting Daily Monitoring A-B Testing Optimization Weekly Reporting In-depth Campaign Recap Your campaign can include: Facebook Instagram Google YouTube Twitter LinkedIn Mobile Apps Mobile Web Retargeting Text Message Follow up Voice Mail Direct follow up Our Recruiting Solution

46. Barb Osier Breeser Vice President Sales & Marketing EMAIL: MOBILE: LINKEDIN: TWITTER: OFFICE: FACEBOOK: INSTAGRAM: [email protected] [phone] linkedin.com/in/barbbreeser @barbosier (888) 76-GATOR (764-2867) @PurplegatorMobile @purplegator_marketing

47. Tony LaGravenis Business Development EMAIL: MOBILE: LINKEDIN: OFFICE: FACEBOOK: INSTAGRAM: [email protected] [phone] https://www.linkedin.com/in/tonylagravenis/ (888) 76-GATOR (764-2867) @PurplegatorMobile @purplegator_marketing

48. Steven Czyrny Business Development EMAIL: MOBILE: LINKEDIN: OFFICE: FACEBOOK: INSTAGRAM: [email protected] [phone] https://www.linkedin.com/in/stevenczyrny/ (888) 76-GATOR (764-2867) @PurplegatorMobile @purplegator_marketing

49. Bob Bentz President EMAIL: MOBILE: LINKEDIN: OFFICE: FACEBOOK: INSTAGRAM: [email protected] [phone] https://www.linkedin.com/in/bobbentz/ (888) 76-GATOR (764-2867) @PurplegatorMobile @purplegator_marketing