Turn Clicks into Customers: The Ultimate Digital Marketing Infographics

Discover how to effectively move your audience from awareness to action. This detailed infographic provides actionable steps for mastering social media advertising, email marketing, PPC campaigns, and marketing automation. Learn the key elements of a high-performing ad, how to track your success with vital KPIs, and the strategies needed to build a powerful online presence that drives growth.

1. The Social Media Ad Funnel:
How We Turn Clicks into Customers

1) Top of Funnel — Awareness

Objective: Reach new audiences
Ad Types: Video ads, boosted posts, viral content
KPls: Impressions, reach, video views

2) Middle of Funnel — Consideration

Objective: Engage & educate
Ad Types: Carousel ads, lead magnets, blog promotions
KPIs: Click-through rate (CTR), time on page, leads

3) Bottom of Funnel - Conversion

Objective: Drive action
Ad Types: Retargeting a
KPIs: Conversions, purchases, sign-ups

imited-time offers, testimonials

www. portofinomarketing.biz

2. What Makes a High-Performing Social Media Ad?

1 Section 1 - Eye-Catching VisualGraphic Y
+ First thing people notice; grabs attention.

+ High-quality image, bold colors, or video.
+ Aligns with brand identity.

2 Section 2- Clear Headline E
+ Concise, compelling, and immediately communicates value.
+ Should make viewers stop scrolling.

3 Section 3- Persuasive Copy #

+ Explains benefits, solves a problem, or tells a story.
+ Short, scannable, and easy to understand.

4 Section 4— Strong CTA (Call-to-Action) ©

+ Tells viewers exactly what to do next (e.g
“Learn More”)
+ Prominent button or highlighted text.

Sign Up Now,”

Section 5 — Proper ‘Targeting & Timing &

+ Audience segmentation: age, location, interests, behavior.
+ Posting at optimal times for engagement

+ Retargeting strategies for better conversion.

Contact Portofino Marketing Agency
for ads that convert! 4

www.portofinomarketing. biz

3. |
°
|

www portofinomarketingcom $) @ i] @ @portofinomagency

Establish specific, measurable objectives to track success
ct.

Example: Increase website trafic by 20% in the next
‘quarter.

‘Focus on metrics that alien with your goals, such as
conversion rate, Bounce rate, or customer lifetime value.

Prioritize actionable insights over vanity metres,

Visual simplify complex data and effectively communicate

Utilize charts, graphs, and dashboards for cla

Sights,

‘Consistent reporting keeps your team informed and on
track.

Create weekly, monthly, or quarterly reports to measure
progres.

entity whats working and areas that need attention.

Review reports, spot trends, and adjust strategies for
better results,

4. ©

Build a Memorable Identity That Sells

5. LILIA LL
SLI LL LA

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6. Why Digital Marketing is Worth the Investment

1 Traditional Marketing vs. Digital Marketing

+ TY, Radio, Print > High cost, limited reach, hard to track
+ Digital Marketing — Lower cost, wider reach, measurable results

2 ROI by Channel

+ Email Marketing > & $36 ROI

+ SEO > Long-term compounding value (traffic
keeps growing).

+ PPC Advertising 4 Instant traffic &
measurable conversions,

+ Social Media > ® Brand awareness + customer
engagement.

3 Benefits Beyond ROI

+ © Highly targeted (reach the right
audience).

+ M Measurable & trackable results.

Global reach at a fraction of the cost.

+ © Scalable & adaptable for small or large
businesses.

Ready to maximize your ROT
with digital marketing?

Contact Portofino Marketing
Agency today!

www.portofinomarketing. biz

7. The Email Marketing Workflow:
From Sign-Up to Conversion

1 Lead Capture

Goal: Collect email addresses
Tacties: Pop-ups, landing pages, gated content (eBooks, checklists)
Tools: Mailchimp forms, ConvertKit, HubSpot

2 Segmentation

Goal: Categorize contacts for personalization
Criteria: Location, behavior, interests, stage in funnel
Tools: Tags, custom fields, smart lists

3 Automation Setup
Goal: Build automated sequences based on triggers
Examples:
Welcome series for new signups
Abandoned cart follow-ups
Re-engagement campaigns

4 Email Content Creation

Goal: Craft valuable, on-brand messages
Includes:

Strong subject lines

Clear CTAs

Visuals aligned with branding

5 Send &Test

Goal: Optimize performance
Action:

AAIB test subject lines, send times
Preview on mobile/desktop
Monitor deliverability =

o

www.portofinomarketing.biz

8. Boost Your Email Marketing, with These 5 Steps
1 Segment Your Audience

Send targeted, personalized
emails o specific customer groups
for higher engagement.

2 Craft Compolling Subject Lines

Grab ottontion wth clear catchy
subject lines to boost open rates.

5 Uso Eye-Catching Design 8 #

Incorporate visuals and © clean
layout for easy reading on all

deiem. >
ÉL 8
4 Analyzo and Optimize

Track metres ke open rates ond
licks. Use insights to refine future

} i compaigns.

5 Automate Your Compaigns

X Sovo tmo by cutomating welcome emails, drip campaigns, ond follow-ups

www.portofinomarketing.com $) @ Ml (O) WE @portofinomagency

9. Elevate Your Visuals with

1) Understand Your Brand Identity

Create designs that reflect your brand’s
personality, values, and message to build
consistency and recognition.

3) Focus on Typography

Use fonts that are clear, legible, and
match the brand tone. Combine no more
than two to three font styles For a
polished finish,

5) Keep It Clean and Simple
Avoid clutter, Embrace whitespace to

make your design look sophisticated and
‘easy to understand

www.portofinomarketing.com $) @ i] @ Gportofinomagency

10. Content Marketing: Your Key to Building Brand Success!

‘What is Content Marketing?

Creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience and, ultimately, drive
profitable customer action.

Key Types of Content

+ Blog Posts: Informative, educational, or entertaining articles.

+ Videos: Engaging, visual storytelling for better audience connection,

+ Infographies: Visually presenting complex information simply.

+ Podcasts: Offering value through conversations, interviews, and expert
insights.

+ Social Media Posts: Short, engaging posts that keep your audience
involved.

+ eBooks & Whitepapers: In-depth research and authoritative guides.

‘The Content Marketing Process

I Define Goals & Audience: Know what you want to achieve and who your
audience is.
2. Content Strategy: Plan what type of content to create, where, and when.

3 Create Quality Content: Produce content that is informativo, engaging, and
relevant

4 Distribute & Promote: Share across channels like blogs, social media, and
email

5 Measure & Optimize: Analyze performance and adjust strategies for
improvement.

www.portofinomarketing.com $) @ il (O) 5 @portofinomagency

11. @

Key Digital Marketing KPIs

@ Click-Through Rate (CTR)
Formula:(Clicks + Impressions) x 100

(E) Conversion Rate (CR)

Formula:(Number of Conversions + Total Visitors) x 100

© Customer Acquisition Cost (CAC)

| Formula:
Total Sales de Marketing Cost + Number of New Customers

@ cost Per Lead (CPL)

Formula:
Total Marketing Spend

Formula:
(Revenue Generated - Marketing Costs) + Marketing Costs x 100

12. Boost Your Marketing Automation with These 5 Steps

IS
Focus on automating repetitive

(aks ite nd muting flow: O,

‘ps, and customer onboasding

formore efficiency

2 ‘Segment Your Contacts
Personalize your marketing

automation by grouping contacts
based on behavior, demographics,
or purchasing habit,

Coste acne Conc JA

Dovel panal lea Y
content that resonates with each >
segmento increase engagement

(Gis a sn

Set up automated lead seoring
systems to prioritize high-quality
leads and streamline your sales
funnel,

Monitor key performance indicators
(KPIs) like conversion rates and
customer retention, Continuously
refine and optimize your
automation workflows,

©
sm ©

www portofinomarket

¿com $ Oi © A @portofinomagency

13. Strategies for Effective Marketing Automation

14. Key Channels of Digital Marketing

Search Engine Optimization (SEO)

Enhancing your website to rank
higher in search engine results,

Content Marketing

Creating valuable content to attract
‘and engage your target audience.

Social Media Marketing
Using platforms like Facebook,
Instagram, and LinkedIn to promote
your brand.

Pay-Per-Click (PPC)

Advertising model where advertisers
pay each time their ad is clicked.

Email Marketing

Sending personalized content to
nurture leads and retain customers.

Web Design & Development

Creating a user-friendly website to
attract and convert visitors.

www.portofinomarketing.com $) @ Ml © & @portofinomagency

15. LILIA LL
SLI LL LA

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16. Pay-Per-Click (PPC) Advertising: Maxi
Your ROL in 6 Steps

1. Define Your PPC Goals
Increase website traffic.

Generate leads or sales

Boost brand awareness PPC
2. Set a Budget

{Control your ad spend

Decide on daily or monthly limits

Scale your budget as needed

3. Choose Target Keywords
Use keyword research tools (Google Keyword Planner)
Focus on high-conversion, relevant keywords

‘Consider intent: informational, transactional, or commercial

4. Create Engaging Ads
Write clear, persuasive copy

Include strong calls to action (CTA)

Use visuals or headlines that grab attention

5. Launch Your Campaign
‘Choose platforms (Google, Facebook, etc.)
Set your targeting options (location, audience)
Go live and start tracking

6. Measure and Optimize
Use analytics to track clicks, CPC, and conversions
Adjust keywords, bids, and targeting
Continuously improve performance

www.portofinomarketing.com $ @ MO) A @portofinomagency

17. Crush the Competition with These SEO Tips

Search Engine Optimization (SEO) isthe process of enhancing a websi
structure, and performance 10 improve its visibility on search e

On-Page SEO

Keywords in titles,
headers, and content
Optimized meta
descriptions

Image alt text

URL structure

‘What is SEO?

‘Types of SEO
Off-Page SEO Technical SEO
Building high- Improvingsit speed

quality backlinks Mobile-fiendliness
Social media Secure website
engagement (HTTPS)

Guest blogging XML sitemap

How to Improve SEO

es like Googl

content,

Local SEO

Google My Business
listing
Local keywor
‘optimization
Customer reviews

+ Aland Voice Search Optimization: Focus on natural language queries.
+ Core Web Vitals: Improve loading performance, interactivity, and visual

stability

+ Zero-Click Searches: Optimize content for featured snippets

+ Schema Markup: Use structured data for better visibility

+ Video Content: Boost engagement with optimized video content.

www.portofinomarketing.com $) @ Ml (O) &H @portofinomageney

18. Social Media Marketing: Boost Your Online
Presence in 5 Steps

1. Define Your Goals

+ Increase brand awareness
+ Drive traffic to your website
+ Generate leads and sales

2. Know Your Audience
+ Research demographics
+ Understand their interests

+ Tailor content to match their
needs

3. Choose the Right Platforms

+ Facebook: Broad reach, great for ads

+ Instagram: Visual content, younger audience
+ Linkedin: Professional networking

+ Twitter: Real-time updates

4. Create Engaging Content
+ Post consistently E
+ Use eye-catching visuals
+ Include clear calls to action

5. Track and Improve
+ Use analytics to measure
performance

+ Adjust strategies based on results
+ Focus on engagement and y
conversions

www.portofinomarketing.com $) @ Ml © & @portofinomagency

19. From Click to Customer:
The Digital Marketing Funnel

1 À Stage 1 — Awareness (Top of Funnel)

+ € Goal: Get noticed by potential customers.
+ M Channels: SEO, Social Media Ads, Blog Content, PPC
‘Campaigns.

2 | Stage 2 - Interest (Middle of Funnel)

+ 99 Goal: Build engagement and trust.
+ [Y Channels: Content Marketing (guides, blogs),
Email Opt-ins, Social Media Posts.

Stage 3 - Decision (Middle/Bottom of Funnel)

+ © Goal: Help prospects choose your solution.
= M Channels: Case Studies, Testimonials, Webinars, Retargeting Ads.

4 Stage 4 — Action (Bottom of Funnel)

+ == Goal: Convert leads into paying
customers.

+ Channels: Sales Calls, Special Offers,
Free Trials, Landing Pages.

Portofino Marketing Agency helps you
move customers smoothly through every
stage of the funnel. 4

Contact us today!

www.portofinomarketing. biz

20. Digital Marketing in 2025

1 Trend 1 AI & Automation &

+ Smarter ad targeting de personalized campaigns.
+ Chatbots and virtual assistants improving customer support.
+ Predictive analytics guiding strategy.

2 | Trend 2- Hyper-Personalization @

+ Tailored emails, product recommendations, and content.
+ Dynamic landing pages that adapt to each visitor.
+ Data-driven personalization for higher conversions.

3 À Trend 3- Video & Short-Form Content #

+ TikTok, Instagram Reels, and YouTube Shorts continue dominating
+ Live streaming for real-time engagement.
+ Snackable, engaging content for shorter atte

nspa

4 Trend 4- Voice & Conversational Search ®

+ Optimizing for “voice queries” like “near me” searches.
+ Conversational keywords gaining importance in SEO.
+ Growth of smart speakers & voice assistants,

5 Trend 5—Data Privacy & Trust @

+ First-party data strategies replacing third-party cookies,
+ Transparent data practices to build customer trust.
+ Privacy-focused marketing as a competitive advan

Stay ahead of the curve with
Portofino Marketing Agency ©

We bring future-focused strategies
to help your business thrive!

www.portofinomarketing. biz

21. Perfect Your Web Design and Development
in 5 Steps

1) Define Your Purpose and Audience
Understand your website's purpose and who it’s for. Create a
user-focused layout to improve engagement and conversions.

2) Focus on Responsive Design

Ensure your website looks great and functions well on all
devices, from desktops to smartphones, for a seamless user
experience.

3) Prioritize User Experience (UX)

Create intuitive navigation, fast loading speeds, and clear call-
to-action buttons to keep visitors engaged and lead them to
desired action

4) Optimize for SEO.

Use relevant keywords, meta tags, and alt text. Ensure your
website has clean code and a logical structure for better search
engine rankings.

5) Test and Improve Regularly

Conduct regular testing for usability, performance, and
security. Update content, fix bugs, and enhance features to
Keep your website fresh and relevant.

www.portofinomarketing.com $) @ Ml © & @portofinomagency

22. How to Launch Your First
Email Newsletter Campaign

Set Up Your Zoho Campaigns Account
Build and Manage Your Email Subscriber List
Design Your Newsletter in Zoho Campaigns
Preview, Test, and Optimize

Schedule and Send Your Newsletter

CR |

Analyze Campaign Performance