Twilio Product Overview

Twilio Product Overview
twilio.com

1. 1
The Cloud Communications
Platform

2. twilio is a developer platform
for communications.

3. focus your resources and
time on tailoring
experiences, not building
from scratch.

4. With Twilio, developers and businesses can add SMS and instant
messages, video, or voice calling to apps without having to build
or maintain the back-end infrastructure. Conversations happen in
context of the application, stitched with relevant information to
make each communication more productive.
All the communications infrastructure you need is virtualized in
the cloud and available as building blocks via mobile and web
APIs. This way, you can focus your resources and time on tailoring
experiences, not building from scratch.
This is what industry leaders like DriveNow, enterprises like
Coca-Cola, and so many other companies have done to create a
competitive advantage with communications.
You too can automate alerts, add video chat to a mobile app,
build a contextual call center that tells you why your customer is
calling before answering, or compose what you need to deliver
a fundamentally different customer experience.

5. PLATFORM 06
Platform benefits
Voice
Messaging
Video
Monitoring & Support
Connectivity
Authentication
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09
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13
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IN ACTION 21
Landmax.pro
Box
Trulia
DriveNow
Zendesk
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23
24
25
26
USE CASES 27
Improve agent effectiveness
Streamline operations
Collaboration made simple
Add urgency to your campaign
Protect online accounts
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29
31
33
35
STATISTICS 37
Up and running at internet speed
Communicate at a lower cost
Recognition
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contents

6. 6
THE PLATFORM
How Twilio works

7. 7
PLATFORM
BENEFITS

8. 8
Pay-as-you-go
Only pay for what you use.
Never worry about capacity planning,
carrier contracts, or hardware
upgrades ever again.
Global reach
Low-latency media routing and
a global infrastructure with
local phone numbers and features
create the best experience.
Elastic scale
Increase or reduce usage as needed.
A flexible cloud architecture orchestrates
communications across thousands of
carriers, worldwide.
Robust developer tools
Voice, video, and messaging are
available from a common API with
a range of developer tools and
helper libraries to help you build.

9. 9
VOICE
Enable apps to make phone calls anywhere to
anything – from landlines to WebRTC, dating apps
to multinational call centers.

10. 10
PHONE TO PHONE
Use the Twilio Voice API to make,
receive, and control phone calls to
and from phone numbers around
the globe.
APP TO PHONE
Use the Twilio Client SDKs to
make and control calls between
mobile or web apps and landline
or mobile phones.
APP TO APP
Use the Twilio Real-time
Communications SDKs to embed
app-to-app voice-only or video
calling into mobile and web apps.
MANY TO MANY
Use the Twilio Global Conferencing
API to integrate audio conferencing
with moderator controls into web
and mobile apps.
VOIP PHONES TO ANYWHERE
Use the Twilio SIP Interface to
connect existing VoIP infrastructure
to Twilio for advanced call control
with a REST API.
CALL ROUTING
Use the TaskRouter API to
orchestrate voice communication
workflows within software
applications.

11. MESSAGING
Send and receive SMS, MMS, and IP messages globally
from your web and mobile apps, and use intelligent delivery
features to ensure messages get through.
11

12. TWILIO SMS
Programmatically send, receive, and
track SMS messages around the
world using phone numbers or your
business name.
TWILIO MMS
Exchange picture messages and
more over US and Canadian phone
numbers from your app.
TOLL-FREE SMS
Send and receive text messages with
the same toll-free number you use
for voice calls in the US and Canada.
Power SMS and voice on toll-free
numbers or host SMS with your
existing voice provider.
SHORT CODES
Distribute a high-volume of SMS and
MMS messages from a single number
— available in the US, Canada, the
UK, and expanding around the world.
IP MESSAGING
Embed contextual, in-app messaging
at global scale, accessed through
mobile and web SDKs.
12

13. 13
VIDEO
Embed video collaboration and context-sharing into
your web or mobile app powered by a global infrastructure
that handles signaling, registration, and media relay.

14. 14
TWILIO VIDEO
Create multi-party voice and video
experiences with Twilio Real-time
Communications SDKs for mobile
and web platforms.
NETWORK TRAVERSAL SERVICE
Low-latency and cost-effective STUN
lookups and TURN relay services
distributed across five continents.

15. 15
MONITORING
& SUPPORT
See every operational detail of your Twilio accounts
and applications. Get expert help when you need it.

16. MONITOR
Operational monitoring lets you
quickly investigate application issues,
audit for compliance, and prevent
security holes.
PERSONALISED SUPPORT
Support options to meet every need —
from a free plan with email support to
your own personal support engineer.
16

17. CONNECTIVITY
Global carrier connectivity services made simple
and available instantly with no upfront contracts.
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18. 18
ELASTIC SIP TRUNKING
Connect existing VoIP infrastructure
to the carrier network. Use globally-
available phone numbers and pay-as-
you-go pricing.
PHONE NUMBERS
Instantly acquire local, national, mobile,
and toll-free phone numbers in nearly
fifty countries with one API
LOOKUP
Know the details behind every
phone number to reduce undelivered
messages and protect from spam
and fraud.

19. 19
AUTHENTICATION
Two-factor authentication service to strengthen –
even replace – traditional username and password login
for websites, SaaS products, and mobile apps.

20. 20
AUTHY SOFTTOKEN
Users authenticate with a dynamic
seven-digit code available from the
Authy app on their registered mobile
phone, desktop, and Apple Watch.
AUTHY ONETOUCH
Users receive push notifications to
approve or deny an authentication
request with a simple “yes” or
“no” response on their registered
smartphone.
AUTHY ONECODE
Users authenticate with a unique
code delivered to their registered
phone number via SMS or voice
automated phone call.

21. CUSTOMER
SUCCESS STORIES
with solutions built on Twilio
IN ACTION
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22. CUSTOMER SUPPORT
Replaced out-dated estate agent systems with
on-demand ‘smart’ call centres. SMS and Voice
brought property management and dispute
resolution into the 21st century.
with twilio
BEFORE
Estate agents used aging phone
systems and inconsistent
backoffice systems to manage
properties and repair work.
NOW
Landmax.pro creates better
tracking and results for property
agents and landlords, letting them
manage accounts, maintenance,
advertising, and communication.
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23. 23
AUTHENTICATION
Every login for every user account is protected
on Box’s file-sharing service with convenient,
mobile-based two-factor authentication.
with twilio
BEFORE
Users didn’t adopt two-factor
authentication security to
protect their accounts because
hardware-based RSA tokens
were cumbersome to use.
NOW
Box makes two-factor
authentication easy, delivering a
login passcode, via SMS,
that must be provided before
account access is granted.

24. 24
MOBILE OUTREACH
More online leads are converted for Trulia
by instantly connecting interested buyers
to real estate agents.
with twilio
BEFORE
Real estate agents saw their
home buyer leads go cold by
the time they responded to
customer interest received via
email and voicemails.
NOW
Trulia delivers instant leads to real
estate agents in the form of an
SMS alert and a live phone call with
the homebuyer.

25. 25
ALERTS & NOTIFICATIONS
Drivers receive important details
and updates about their car reservation
right from their phone.
with twilio
BEFORE
Car-hire services were
inconvenient, requiring drivers
to reserve vehicles days in advance
and then travel to pickup and drop
off stations.
NOW
DriveNow lets you find a nearby
car, drive it as long as you want,
and leave it anywhere. Reservation
details and other updates are sent
using Twilio SMS.

26. 26
CUSTOMER SUPPORT
Embedded video collaboration improves
support interactions and makes them part of
Zendesk’s online support program.
with twilio
BEFORE
Support interactions between
agents and customers need details
that can’t be conveyed via back-
and-forth emails.
NOW
Agents can make video and audio
calls from within the support
platform, which has full details of
the customer issue.

27. 27
USE CASES
IMPROVE AGENT
EFFECTIVENESS
by surfacing relevant data for every
customer service call

28. 28
improve agent effectiveness
replaced their existing call centre
and cut agent response time in half.
built intelligent call routing with CRM
integration and two-way SMS.
gives support engineers contextual
information about the customer
during voice and video calls for a better
support experience.

29. 29
USE CASES
STREAMLINE
OPERATIONS
with software-triggered alerts
and notifications

30. 30
streamline operations
dispatches field service technicians
using SMS alerts to maintain 600,000
vending machines across Europe.
allows the ordering team to
communicate with restaurants in real
time, ensuring fast delivery times and
higher customer satisfaction.
sends car reservation details and
updates to customers in real time with
Twilio SMS.

31. 31
USE CASES
COLLABORATION
MADE SIMPLE
with intuitive ways to join a conversation

32. collaboration made simple
increases participation in sales
presentations by offering dial-in
conference numbers.
allows students and lecturers to
collaborate, share ideas, and send
feedback via SMS messages.
uses global conference calling
and incident alerting to keep their
workforce connected.
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33. 33
USE CASES
ADD URGENCY TO
YOUR CAMPAIGN
with real-time SMS outreach

34. add urgency to your campaign
globally connects patients and clinics
to increase confidence and deliver
effective treatment.
instantly connects UK car dealerships
and buyers; saving UK car buyers
over £2m.
drives social media attention to Game
of Thrones by sending text messages to
fans that tease upcoming episodes.
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35. 35
USE CASES
PROTECT ONLINE
ACCOUNTS
with two-factor authentication

36. 36
protect online accounts
secures access to their online platforms
and services using two-factor
authentication powered by Twilio SMS.
protects customer data by verifying
identity with a unique passcode sent
over SMS or automated voice message.
secures customer accounts with two-
factor authentication using the Authy
app for mobile phone, desktop, and
Apple Watch.

37. 50 BILLION
interactions a year using the Twilio API
STATISTICS
current as of september 2015
750K
developers and
businesses use Twilio
28
data centers in seven
regions worldwide
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38. 38
UP AND RUNNING AT INTERNET SPEED
gartner
2X
faster to deploy than a traditional
communications infrastructure.
50%
faster staffing of volunteers.
Twilio is disrupting the communications
industry via its API platform.

39. 39
COMMUNICATE AT A LOWER COST
idc
3X
reduced costs for messaging.
50%
lower TCO than traditional
communications infrastructure.
The leading cloud communications API
platform provider.

40. 40
CNBC Disruptor 50
RECOGNITION
2015
Ranked #3 in Deloitte
Technology fast 500
2015
LinkedIn Top 10
Silicon Valley Startups
2014

41. Developer platform for communications TWILIO.COM

42. t w i l i o.c o m