Tyler Wieseler Personal Brand Exploration

Tyler Wieseler Personal Brand Exploration Project & Portfolio I

1. Personal Brand Exploration Tyler Wieseler Project & Portfolio I: Week 1 Entertainment Business July 14, 2024 Photo by John Matychuk on Unsplash

2. Photo by israel palacio on Unsplash Career Category: Entrepreneurial Ventures Short Term Career Goal : Immediately After Graduation, 2026 Have a business plan for my venture completed. Prepare to contact potential investors or business partners. Apply for loans & financing. Long Term Career Goal: (2028) Open Performing Arts Center for Comedians, Musicians, Poets, Dancers, Models, & Improvisors. Have a full staff of employees ranging from hospitality hosts, to teachers. G O A L S

3. Profession Occupation Entertainment Specialist Potential Job Titles Booker Talent Representative Theatrical Agent Source: OnetOnline A.I. Generated Image by Canva

4. Target Audience Source: Book Yourself Solid Actors & Comedians

5. Competition Source: LinkedIn Tyler Wieseler Dylan Rohde Work Experience 13 years as Co-Owner of The Backline Comedy Theatre, 11 years as Founder of Omaha Improv Fest Education BS in Theatre from Wayne State College (NE), Class of 2005 Noteworthy Experience Entrepreneurship - founder of The Backline Comedy Theatre, teaches improv courses regularly. Work Experience 2 years in TV Production. 2 years Improv/Sketch Training at Second City Education High School Graduate, Wayne HS (NE), Class of 2008 Graduate of Improv Training at Second City (IL), Class of 2021 Noteworthy Experience Committee Member of the Great American Comedy Festival (Norfolk, NE). Held annually bringing in two headliners and showcasing a half dozen comedians nationwide.

6. Identity Golden Circle: Why? Advocate Community, Diversity, & Joy into performing arts . How? Originality & Passion for the arts What? Personal Development of Artists Guiding Principle: Prioritize Passion for the Arts. Passion: Seeing Artists perform Core Values: Community Diversity Joy Originality Passion Personal Development Vison: Discover talented artists & give them a place to grow & be seen. Super Power: Highlighting Originality & Passion through the performance of artists. Materials: Core Values Discovery, Start With Why, Bold Questions Discovery Photo by Hannah Gibbs on Unsplash

7. Photo by Nick Moore on Unsplash Promise & Position Promise I will acquire talented artists who will develop and find community by highlighting their originality & passion. Position Passionate Performance Development

8. Networking Winter ARTS Showcase December 2024 in South Carolina Objective: Assist & observe talent coordinators, meet industry professionals looking for talent, & observe showcase operations. Industry Events Great American Comedy Festival June 2025 in Norfolk, NE Objective: Attend to my duties assigned by Festival Board as a committee member. Observe how board & ambassadors assist comedians before, during, and after their performances. Elevator Pitch You know how finding a community of artists in rural areas can be difficult? Well, what I do is scout various locations to seek out undiscovered talent and extend an invitation to them to develop their skills in my performance space. I work with them one-on-one or offer them professional teaching to refine their skills and have a place to receive audience feedback. In fact, once they have mastered their skills they will be showcased at a national event including some of the most influential people in the entertainment industry. Mentorship I will refine my skills by learning under Kim Myers. She is an Executive Producer, International Talent Scout, & Motivational Speaker for her company Applause International. Kim & her Team have been launching careers for aspiring actors, singers, dancers, and models for over 30 years. Sources: Applause International Website & Great American Comedy Festival Website

9. Digital Marketing Online ID Calculator Score Volume: Low Relevance: Low Purity: Low Diversity: Low Validation: Low AI Generated Image by Canva Conceptual Materials: Content Marketing Institute, Kaye Putnam, Career Blast Brand Archetype Archetype: Magician Description: Infusing fun , humor , & living in the moment to the pursuit of creating & developing a diverse community of original, passionate performing artists , giving them a place to learn and develop ; personally & professionally. Digital Marketing Strategy to improve Online ID Calculator Scores while exuding Brand Archetype Focus Variable(s): Relevance & Purity Type of Content: Blog - write a weekly progress report that highlights the progress & achievements of my clients & brand Primary Tools for Distribution: Facebook - clean up irrelevant & inappropriate content, LinkedIn - build strong profile highlighting weekly blog on progress

10. Professional Development Technical Transferable Salesforce Certified Administrator Task: Complete Salesforce Admin training through courses; certification upon completion. Org: LinkedIn Learning Date: July 2025 Excel: Macros in Depth (Microsoft 365) Task: Complete Excel training through courses; certification upon completion. Org: LinkedIn Learning Date: July 2024 Entrepreneurial Foundations Task: Complete Entrepreneurial Foundations training through courses; certification upon completion. Org: LinkedIn Learning Date: July 2024 Negotiation Foundations Task: Complete Negotiation Foundations training through courses; certification upon completion. Org: LinkedIn Learning Date: July 2025 Sources: LinkedIn Learning & OnetOnline

11. References ONETOnLine.org. (2024) Summary Report for 13-1011.00- Search Agents and Business Managers of Artists, Performers, and Athletes. Retrieved July 14, 2024, from https://www.onetonline.org/link/summary/13-1011.00 Aughton S. (2016) 31 Types of Content We Crave [Infographic] Retrieved July 14, 2024, from https://contentmarketinginstitute.com/articles/content-crave-infographic/ CareerBlast.tv. (2024). Career Blast Resources. Retrieved July 14, 2024, from https://careerblast.tv/resources/ Rohde, D. (2024). Dylan Rohde LinkedIn Profile. Retrieved July 14, 2024, from https://linkedin.com/in/dylan-rohde-61b7816a/ LinkedIn Learning (2024). Tyler Wieseler Save Content. Retrieved July 14, 2024, from https://www.linkedin.com/learning/me/my-library/saved?u=50813145 Applause International (2024).Applause International Home Page. Artsdreamteam.com. Retrieved July 14, 2024, from https://www.artsdreamteam.com/audition Putnam, K. (2024). Discover the Power of Brand Archetypes: Unlocking the Secret to Effective Branding. Retrieved July 14, 2024, from https://www.kayeputnam.com/brand-archetypes/ Sinek, S. (2009). TED Talk: How great leaders inspire action. Retrieved July 14, 2024, from https://www.ted.com/talks/simon_sinkek_how_great_leaders_inspire_action?language=eng Sinek, S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. https:ci.nii.ac.jp/ncid/BB07258461 Port, M. (2013). Book yourself solid illustrated the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. Hoboken, NJ: Wiley.