Types of keywords in seo

A successful SEO strategy is built upon targeting the right type of keyword. When you research and identify your best keyword opportunity, you can drive the most targeted and conversion friendly traffic to your website.

To know what keywords will be best for your site / business, it is first important to know what type of keyword to target.

This presentation will give you a detailed idea about type of keywords, which will definitely help you with your keywords research.

1. TYPES OF
CONVERTING
KEYWORDS IN
SEO
By Krishna Shekhar

2. KEYWORDS IN
SEO
Keywords are the base of a
successful SEO campaign.
What types of keywords you
should target, that will
amplify and boost the SEO
strategy.
SEO keywords / keywords are
the query strings / phrases in
your website content, that
makes possible for people to
find the site, via search
engines.

3. Keywords that involve 2-3 words that
are conventional.
Short-tail keywords have a huge
amount of search volume but are also
highly competitive.
Short-tail keywords doesn't convert
well because of the difficulty in user
search intent.
"vitamin c" is a short-tail keyword.
The intent of user is unclear. They
might be searching for 'vitamin c
supplements', 'benefits of vitamin c',
or 'vitamin c test'
SHORT TAIL
KEYWORDS

4. Keywords that involve more than 3
words and are more specific.
They have low search volume and
hence they make it less competitive.
These keywords would convert well
and can easily pinpoint the search
intent.
Use this for targeted pages especially
product page and blog posts.
'tshirt' is a short-tail keyword. But
'best tshirts for workout' is more
specific and long tail keyword.
LONG TAIL
KEYWORDS

5. Market segment keywords are generic
keywords associated with an industry
or brand.
These keywords might be broadly
associated with an industry or more
defined niche marketing purpose.
'workout tshirts' is a market segment
keyword - although generic, but it
serves the purpose of the niche, user
is looking for.
MARKET SEGMENT
KEYWORDS

6. Geo Keywords contains an area in the
expression.
These keywords are useful for local
businesses where you want to attract
local customers to your storefront.
In the event of finding 'best tshirts',
you might want to add the location
'Hamburg workout tshirt store'
This will help in driving exceptionally
focused audience to your site.
These keywords will have low search
volume, with less competition, and
very specific search intent, with
higher conversion rates, important
for local business.
GEO TARGETING
KEYWORDS

7. Branded keywords are the keywords
that include name of the company,
business, brand, etc.
Branded keywords allow you to
direct your efforts to increase traffic
to your pages so that your audience
is satisfied and more likely to be
converted.
These types of keywords may include
only the brand name or the brand
name along with a product type,
product name, or another
descriptive search phrase.
'Adidas tshirt for workout' is a
branded keyword.
BRANDED
KEYWORDS

8. These customer defining keywords
are focused on your targeted
customers.
In these keywords, customer uses
keywords to define themselves.
'workout tshirts for women' is a
targeted customer defining keyword.
CUSTOMER
DEFINING
KEYWORDS

9. Product keywords are the key phrases
related to specific brand offerings.
These types of keywords are phrases
that directly reference a company’s
products or services.
Brands should have a keyword
strategy for each of their products &
services, so that customers and
prospects can find their offerings
through search.
Adidas Original Contact is a product
keyword.
PRODUCT
KEYWORDS

10. Competitor keywords are the
keywords that target brand names of
your competitors.
It is important for brand to know the
competitor keywords, since it would
give an opportunity to attract similar
audience.
For Adidas, competitor would be
'Puma workout tshirts'
COMPETITOR
KEYWORDS

11. Related / latent symantic keywords
are the keywords that are
semantically related to, or variations,
or synonyms of, main keyword.
LSI Keywords are mainly used to
support the primary keyword in your
piece of content.
If your primary keyword is 'Adidas
workout tshirt', then its related
keywords would be 'best workout
tshirts reviews', 'workout tshirts
sale', 'best workout tshirts for
women'
LATENT SYMANTIC
KEYWORDS

12. Buyer Keywords are the keywords
that the searchers use when they are
looking to buy certain product /
service.
The type of buyer keyword represents
different type of user search intent.
Informational
What is the best workout tshirt
Navigational
Adidas workout tshirts
Transactional
best deals on adidas workout
tshirts
BUYER KEYWORDS

13. ABOUT KRISHNA
SHEKHAR
Krishna Shekhar is a digital marketing
consultant, SEO Expert & social media
strategist. With 11+ years of SEO & digital
marketing experience, she has helped
various enterprises to achieve 400%
organic growth YoY.