UK & US Social Media Demographics 2018
48,123 views
73 slides
Feb 14, 2018
Slide 1 of 73
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
About This Presentation
Explore We are Flint's 2018 report delving into social media usage in the UK and the US.
The 19 social media networks tested this year were Facebook, Facebook Messenger, Foursquare, Giphy, Google+, Grindr, Instagram, LinkedIn, Pinterest, Reddit, Skype, Snapchat, Tinder, Tumblr, Twitter, Vkontak...
Slide Content
we are Flint
Social Media
Demographics 2018
USA & UK, February 2018
Social Media
Demographics 2018
USA & UK, February 2018
We are a creative communications consultancy.
We partner with experts to help them
communicate to the audiences that matter.
1.Welcome & Methodology3
2.The Social Rankings5
3.UK Social Profiles13
4.US Social Profiles33
5.Frequency of Use (US & UK)53
We partner with experts to help them
communicate to the audiences that matter.
1.Welcome & Methodology3
2.The Social Rankings5
3.UK Social Profiles13
4.US Social Profiles33
5.Frequency of Use (US & UK)53
we are Flint
Seemingly unable to rectify the threat of fake news, fear
is rising that the Facebooks and Twitters of this world are
not a force for good.
It doesn't help that the industry is structurally
compromised with eight of the top ten networks owned
by the FB, GOOG, MSFT oligopoly.
Society’s increasing weariness isn’t enough to stop most
of us logging in but recent studies have pointed at a
trend of “social minimisation”.
Our data points at a marginal decrease in the total
number of social media users in the UK –not sufficiently
significant to report on, but something we will be keenly
looking at next year.
Don’t get me wrong: social media is here to stay. The
question is can the big networks take decisive, effective
action before we lose faith in them.
@tomhashemi
[email protected]
The boat is rocking.
3
Seemingly unable to rectify the threat of fake news, fear
is rising that the Facebooks and Twitters of this world are
not a force for good.
It doesn't help that the industry is structurally
compromised with eight of the top ten networks owned
by the FB, GOOG, MSFT oligopoly.
Society’s increasing weariness isn’t enough to stop most
of us logging in but recent studies have pointed at a
trend of “social minimisation”.
Our data points at a marginal decrease in the total
number of social media users in the UK –not sufficiently
significant to report on, but something we will be keenly
looking at next year.
Don’t get me wrong: social media is here to stay. The
question is can the big networks take decisive, effective
action before we lose faith in them.
@tomhashemi
[email protected]
The boat is rocking.
3
we are Flint
We are Flint interviewed n=2,007 US adults and n=2,008 UK adults aged
18+ between the 20thand 22ndJanuary 2018 via online panel survey on
their social media usage. Each market’s respondents were screened and
weighted to be nationally representative of age, gender and region. The
margin of error on the study is +/-2.2%.
The 19 social media networks tested this year were Facebook, Facebook
Messenger, Foursquare, Giphy, Google+, Grindr, Instagram, LinkedIn,
Pinterest, Reddit, Skype, Snapchat, Tinder, Tumblr, Twitter, Vkontake,
WeChat, WhatsApp, and YouTube.
This presentation contains profiles of each network by gender, age, social
grade (UK only), household income, and geography. Various other
demographic breaks are available on request ([email protected]).
2016: n=2,092 UK adults (18+) nationally representative of age, gender
region. Fieldwork: 2nd-4th August 2017. Networks: Facebook, Google+,
Instagram, LinkedIn, Periscope, Pinterest, Snapchat, Twitter, WhatsApp,
and YouTube.
2017: n=2,061 UK adults (18+) nationally representative of age, gender,
region. Fieldwork: 25th-28thAugust 2017. Networks: Facebook, Facebook
Messenger, Foursquare, Giphy, Google+, Instagram, LinkedIn, Pinterest,
Reddit, Skype, Snapchat, Tinder, Tumblr, Twitter, VKontakte, WeChat,
WhatsApp, and YouTube.
Methodology
& Approach
4
We are Flint interviewed n=2,007 US adults and n=2,008 UK adults aged
18+ between the 20thand 22ndJanuary 2018 via online panel survey on
their social media usage. Each market’s respondents were screened and
weighted to be nationally representative of age, gender and region. The
margin of error on the study is +/-2.2%.
The 19 social media networks tested this year were Facebook, Facebook
Messenger, Foursquare, Giphy, Google+, Grindr, Instagram, LinkedIn,
Pinterest, Reddit, Skype, Snapchat, Tinder, Tumblr, Twitter, Vkontake,
WeChat, WhatsApp, and YouTube.
This presentation contains profiles of each network by gender, age, social
grade (UK only), household income, and geography. Various other
demographic breaks are available on request ([email protected]).
2016: n=2,092 UK adults (18+) nationally representative of age, gender
region. Fieldwork: 2nd-4th August 2017. Networks: Facebook, Google+,
Instagram, LinkedIn, Periscope, Pinterest, Snapchat, Twitter, WhatsApp,
and YouTube.
2017: n=2,061 UK adults (18+) nationally representative of age, gender,
region. Fieldwork: 25th-28thAugust 2017. Networks: Facebook, Facebook
Messenger, Foursquare, Giphy, Google+, Instagram, LinkedIn, Pinterest,
Reddit, Skype, Snapchat, Tinder, Tumblr, Twitter, VKontakte, WeChat,
WhatsApp, and YouTube.
Methodology
& Approach
4
The Social
Rankings
Rankings
we are Flint
We’re all at it: over eight in ten US and UK
adults use social media
6
251.5
million3
100%
223.8
million4
89%
215.2
million
86%
UK: 1ONS, UK mid-2016 population projection; 2 ONS, Internet Users 2017; USA: 3US Census Bureau 2017; 4 Pew
Research Center2018; * the 2016 version of this report used a 16+ figure for the UK adult population
51.8
million1
100%
46.1
million2
89%
43.1
million
83%
Adult (18+)*
population
Adult (18+)* online
population
Adults who
use social media
We’re all at it: over eight in ten US and UK
adults use social media
6
251.5
million3
100%
223.8
million4
89%
215.2
million
86%
UK: 1ONS, UK mid-2016 population projection; 2 ONS, Internet Users 2017; USA: 3US Census Bureau 2017; 4 Pew
Research Center2018; * the 2016 version of this report used a 16+ figure for the UK adult population
51.8
million1
100%
46.1
million2
89%
43.1
million
83%
Adult (18+)*
population
Adult (18+)* online
population
Adults who
use social media
we are Flint
Facebook, YouTube and Facebook Messenger
dominate both the US and UK markets
Among online UK and US adults aged 18+, the % who use each network
7Base: All US (n=2,007), All UK (n=2,008)
1
79%
86%
UK
US
Facebook2YouTube
79%
83%
UK
US
3
Facebook
Messenger
68%
72%
UK
US
Facebook, YouTube and Facebook Messenger
dominate both the US and UK markets
Among online UK and US adults aged 18+, the % who use each network
7Base: All US (n=2,007), All UK (n=2,008)
1
79%
86%
UK
US
Facebook2YouTube
79%
83%
UK
US
3
Messenger
68%
72%
UK
US
we are Flint
7%
8%
9%
10%
11%
11%
17%
18%
30%
33%
36%
39%
40%
41%
47%
58%
68%
79%
79%
VKontakte
Grindr
Foursquare
WeChat
Giphy
Tinder
Tumblr
Reddit
Snapchat
LinkedIn
Pinterest
Google+
Skype
Instagram
Twitter
WhatsApp
Facebook Messenger
YouTube
Facebook
UK
Social usage largely aligned across the pond,
key differences: WhatsApp, Pinterest, LinkedIn
Among online UK and US adults aged 18+, the % who use each network
8
9%
10%
12%
13%
13%
14%
20%
24%
24%
34%
37%
40%
44%
47%
50%
52%
72%
83%
86%
VKontakte
Grindr
WeChat
Foursquare
Giphy
Tinder
Tumblr
Reddit
WhatsApp
Snapchat
Skype
LinkedIn
Twitter
Instagram
Google+
Pinterest
Facebook Messenger
YouTube
Facebook
USA
Base: All US (n=2,007), All UK (n=2,008)
7%
8%
9%
10%
11%
11%
17%
18%
30%
33%
36%
39%
40%
41%
47%
58%
68%
79%
79%
VKontakte
Grindr
Foursquare
Giphy
Tinder
Tumblr
Snapchat
Google+
Skype
Facebook Messenger
YouTube
UK
Social usage largely aligned across the pond,
key differences: WhatsApp, Pinterest, LinkedIn
Among online UK and US adults aged 18+, the % who use each network
8
9%
10%
12%
13%
13%
14%
20%
24%
24%
34%
37%
40%
44%
47%
50%
52%
72%
83%
86%
VKontakte
Grindr
Foursquare
Giphy
Tinder
Tumblr
Snapchat
Skype
Google+
Facebook Messenger
YouTube
USA
Base: All US (n=2,007), All UK (n=2,008)
we are Flint
18-2425-3435-4445-5455-6465-7575+
Most usedYouTubeYouTubeYouTubeYouTubeYouTubeFacebookFacebook
2FacebookFacebookFacebookFacebookFacebookYouTubeYouTube
3FB MessengerFB MessengerFB MessengerFB MessengerFB MessengerFB MessengerFB Messenger
4InstagramWhatsAppWhatsAppWhatsAppWhatsAppWhatsAppSkype
5WhatsAppInstagramTwitterTwitterTwitterSkypeWhatsApp
6SnapchatTwitterInstagramSkypeSkypeGoogle+Twitter
There’s little difference by age among the top
three –the battle rages for fourth place
Top 6 networks by usage per age group in the UK, USA
9Base: All US (n=2,007), All UK (n=2,008)
Most usedYouTubeYouTubeFacebookFacebookFacebookFacebookFacebook
2FacebookFacebookYouTubeYouTubeYouTubeYouTubeYouTube
3FB MessengerFB MessengerFB MessengerFB MessengerFB MessengerFB MessengerFB Messenger
4InstagramInstagramInstagramPinterestPinterestGoogle+Google+
5SnapchatPinterestPinterestGoogle+Google+PinterestPinterest
6PinterestSnapchatGoogle+TwitterTwitterLinkedInLinkedIn
18-2425-3435-4445-5455-6465-7575+
Most usedYouTubeYouTubeYouTubeYouTubeYouTubeFacebookFacebook
2FacebookFacebookFacebookFacebookFacebookYouTubeYouTube
3FB MessengerFB MessengerFB MessengerFB MessengerFB MessengerFB MessengerFB Messenger
4InstagramWhatsAppWhatsAppWhatsAppWhatsAppWhatsAppSkype
5WhatsAppInstagramTwitterTwitterTwitterSkypeWhatsApp
6SnapchatTwitterInstagramSkypeSkypeGoogle+Twitter
There’s little difference by age among the top
three –the battle rages for fourth place
Top 6 networks by usage per age group in the UK, USA
9Base: All US (n=2,007), All UK (n=2,008)
Most usedYouTubeYouTubeFacebookFacebookFacebookFacebookFacebook
2FacebookFacebookYouTubeYouTubeYouTubeYouTubeYouTube
3FB MessengerFB MessengerFB MessengerFB MessengerFB MessengerFB MessengerFB Messenger
4InstagramInstagramInstagramPinterestPinterestGoogle+Google+
5SnapchatPinterestPinterestGoogle+Google+PinterestPinterest
6PinterestSnapchatGoogle+TwitterTwitterLinkedInLinkedIn
we are Flint
85%
78%
48%
45%
29%
50%
29%30%
20%
85%
79%
55%
44%
35%
26%
34%
29%
25%
79%79%
58%
47%
41%39%
36%
33%
30%
YouTubeFacebookWhatsAppTwitterInstagramGoogle+*PinterestLinkedInSnapchat
10
* Google+ question reworded in 2017 to remind respondents that this
specifically referred to the social media network (i.e. not the search engine)
201620172018
YouTube and Facebook plateau since 2016;
several smaller networks see growth
Among online UK adults aged 18+, the % who use each network 2016-2018
85%
78%
48%
45%
29%
50%
29%30%
20%
85%
79%
55%
44%
35%
26%
34%
29%
25%
79%79%
58%
47%
41%39%
36%
33%
30%
YouTubeFacebookWhatsAppTwitterInstagramGoogle+*PinterestLinkedInSnapchat
10
* Google+ question reworded in 2017 to remind respondents that this
specifically referred to the social media network (i.e. not the search engine)
201620172018
YouTube and Facebook plateau since 2016;
several smaller networks see growth
Among online UK adults aged 18+, the % who use each network 2016-2018
we are Flint
79%79%
68%
58%
47%
41%40%39%36%33%
83%86%
72%
24%
44%47%
37%
50%52%
40%
YouTubeFacebookFacebook
Messenger
WhatsAppTwitterInstagramSkypeGoogle +PinterestLinkedIn
Corporate ownership: Google, Facebook,
Microsoft dominate (8 of the top 10)
Among online UK and US adults aged 18+, the % who use each network
11Base: All US (n=2,007), All UK (n=2,008)
UKUSA
79%79%
68%
58%
47%
41%40%39%36%33%
83%86%
72%
24%
44%47%
37%
50%52%
40%
YouTubeFacebookFacebook
Messenger
WhatsAppTwitterInstagramSkypeGoogle +PinterestLinkedIn
Corporate ownership: Google, Facebook,
Microsoft dominate (8 of the top 10)
Among online UK and US adults aged 18+, the % who use each network
11Base: All US (n=2,007), All UK (n=2,008)
UKUSA
we are Flint
86%
72%
83%
47%50%
44%
34%
52%
24%
40%
66%
38%37%
25%22%20%19%17%10%
9%
FacebookFacebook
Messenger
YouTubeInstagramGoogle+TwitterSnapchatPinterestWhatsAppLinkedIn
79%
68%
58%
79%
47%
41%
30%
39%36%40%
61%
37%35%33%
23%22%16%15%
8%7%
FacebookFacebook
Messenger
WhatsAppYouTubeTwitterInstagramSnapchatGoogle+PinterestSkype
Facebook-owned platforms dominate daily
use of social in both markets
Among online UK and US adults aged 18+, the % who use each network vs. daily use
12
UseUse Daily
Base: All US (n=2,007), All UK (n=2,008)
86%
72%
83%
47%50%
44%
34%
52%
24%
40%
66%
38%37%
25%22%20%19%17%10%
9%
FacebookFacebook
Messenger
YouTubeInstagramGoogle+TwitterSnapchatPinterestWhatsAppLinkedIn
79%
68%
58%
79%
47%
41%
30%
39%36%40%
61%
37%35%33%
23%22%16%15%
8%7%
FacebookFacebook
Messenger
WhatsAppYouTubeTwitterInstagramSnapchatGoogle+PinterestSkype
Facebook-owned platforms dominate daily
use of social in both markets
Among online UK and US adults aged 18+, the % who use each network vs. daily use
12
UseUse Daily
Base: All US (n=2,007), All UK (n=2,008)
we are Flint
UK Social Profiles
UK Social Profiles
we are Flint
YouTube
Among online UK adults aged 18+, the % who use YouTube
72%
89%
40%
54%
71%
85%
93%
96%
97%
80%
78%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
14
72%
81%
75%
78%
77%
78%
83%
85%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
YouTube
Among online UK adults aged 18+, the % who use YouTube
72%
89%
40%
54%
71%
85%
93%
96%
97%
80%
78%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
14
72%
81%
75%
78%
77%
78%
83%
85%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Facebook
Among online UK adults aged 18+, the % who use Facebook
74%
87%
52%
61%
70%
85%
88%
93%
92%
84%
73%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
15
75%
80%
77%
82%
81%
77%
81%
81%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Among online UK adults aged 18+, the % who use Facebook
74%
87%
52%
61%
70%
85%
88%
93%
92%
84%
73%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
15
75%
80%
77%
82%
81%
77%
81%
81%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Facebook Messenger
Among online UK adults aged 18+, the % who use Facebook Messenger
16
64%
69%
70%
70%
69%
65%
71%
70%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
62%
77%
35%
40%
54%
72%
82%
91%
89%
75%
62%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Facebook Messenger
Among online UK adults aged 18+, the % who use Facebook Messenger
16
64%
69%
70%
70%
69%
65%
71%
70%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
62%
77%
35%
40%
54%
72%
82%
91%
89%
75%
62%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
WhatsApp
Among online UK adults aged 18+, the % who use WhatsApp
17
46%
61%
49%
55%
55%
51%
65%
75%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
46%
76%
13%
34%
42%
59%
78%
84%
80%
62%
54%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Among online UK adults aged 18+, the % who use WhatsApp
17
46%
61%
49%
55%
55%
51%
65%
75%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
46%
76%
13%
34%
42%
59%
78%
84%
80%
62%
54%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Twitter
Among online UK adults aged 18+, the % who use Twitter
36%
65%
11%
22%
35%
53%
62%
69%
62%
47%
48%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
18
37%
50%
43%
43%
41%
45%
54%
60%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Among online UK adults aged 18+, the % who use Twitter
36%
65%
11%
22%
35%
53%
62%
69%
62%
47%
48%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
18
37%
50%
43%
43%
41%
45%
54%
60%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Instagram
Among online UK adults aged 18+, the % who use Instagram
30%
57%
1%
12%
22%
38%
53%
72%
81%
48%
35%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
19
33%
43%
38%
35%
41%
39%
47%
52%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Among online UK adults aged 18+, the % who use Instagram
30%
57%
1%
12%
22%
38%
53%
72%
81%
48%
35%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
19
33%
43%
38%
35%
41%
39%
47%
52%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Skype
Among online UK adults aged 18+, the % who use Skype
29%
55%
16%
28%
32%
41%
45%
57%
52%
36%
44%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
20
31%
42%
34%
36%
33%
38%
45%
54%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Skype
Among online UK adults aged 18+, the % who use Skype
29%
55%
16%
28%
32%
41%
45%
57%
52%
36%
44%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
20
31%
42%
34%
36%
33%
38%
45%
54%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Google+
Among online UK adults aged 18+, the % who use Google+
34%
48%
10%
22%
30%
36%
52%
60%
54%
39%
39%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
21
35%
40%
38%
37%
38%
44%
41%
43%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Google+
Among online UK adults aged 18+, the % who use Google+
34%
48%
10%
22%
30%
36%
52%
60%
54%
39%
39%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
21
35%
40%
38%
37%
38%
44%
41%
43%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Pinterest
Among online UK adults aged 18+, the % who use Pinterest
26%
50%
10%
15%
21%
32%
49%
62%
55%
45%
27%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
22
31%
38%
29%
30%
35%
41%
43%
44%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Among online UK adults aged 18+, the % who use Pinterest
26%
50%
10%
15%
21%
32%
49%
62%
55%
45%
27%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
22
31%
38%
29%
30%
35%
41%
43%
44%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
LinkedIn
Among online UK adults aged 18+, the % who use LinkedIn
19%
50%
10%
18%
29%
32%
46%
46%
38%
29%
37%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
23
27%
34%
22%
26%
30%
34%
36%
52%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Among online UK adults aged 18+, the % who use LinkedIn
19%
50%
10%
18%
29%
32%
46%
46%
38%
29%
37%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
23
27%
34%
22%
26%
30%
34%
36%
52%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Snapchat
Among online UK adults aged 18+, the % who use Snapchat
21%
45%
2%
4%
8%
18%
38%
60%
77%
34%
26%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
24
22%
32%
29%
26%
31%
29%
32%
37%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Snapchat
Among online UK adults aged 18+, the % who use Snapchat
21%
45%
2%
4%
8%
18%
38%
60%
77%
34%
26%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
24
22%
32%
29%
26%
31%
29%
32%
37%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Reddit
Among online UK adults aged 18+, the % who use Reddit
9%
31%
1%
2%
6%
12%
25%
41%
34%
15%
21%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
25
12%
20%
13%
10%
19%
22%
21%
29%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Among online UK adults aged 18+, the % who use Reddit
9%
31%
1%
2%
6%
12%
25%
41%
34%
15%
21%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
25
12%
20%
13%
10%
19%
22%
21%
29%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Tumblr
Among online UK adults aged 18+, the % who use Tumblr
26
11%
18%
13%
10%
15%
22%
20%
24%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
9%
30%
3%
3%
6%
9%
22%
31%
43%
15%
19%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Tumblr
Among online UK adults aged 18+, the % who use Tumblr
26
11%
18%
13%
10%
15%
22%
20%
24%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
9%
30%
3%
3%
6%
9%
22%
31%
43%
15%
19%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Giphy
Among online UK adults aged 18+, the % who use Giphy
7%
19%
0%
2%
2%
5%
16%
26%
27%
11%
12%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
27
9%
12%
10%
8%
12%
13%
11%
15%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Giphy
Among online UK adults aged 18+, the % who use Giphy
7%
19%
0%
2%
2%
5%
16%
26%
27%
11%
12%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
27
9%
12%
10%
8%
12%
13%
11%
15%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Tinder
Among online UK adults aged 18+, the % who use Tinder
6%
21%
0%
0%
2%
4%
15%
28%
27%
10%
13%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
28
6%
13%
10%
7%
14%
14%
11%
15%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Tinder
Among online UK adults aged 18+, the % who use Tinder
6%
21%
0%
0%
2%
4%
15%
28%
27%
10%
13%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
28
6%
13%
10%
7%
14%
14%
11%
15%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
WeChat
Among online UK adults aged 18+, the % who use WeChat
4%
20%
0%
1%
2%
5%
14%
23%
20%
8%
11%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
29
6%
11%
7%
5%
11%
11%
10%
15%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Among online UK adults aged 18+, the % who use WeChat
4%
20%
0%
1%
2%
5%
14%
23%
20%
8%
11%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
29
6%
11%
7%
5%
11%
11%
10%
15%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Foursquare
Among online UK adults aged 18+, the % who use Foursquare
3%
18%
0%
0%
2%
4%
11%
23%
19%
7%
10%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
30
5%
10%
7%
5%
10%
11%
8%
14%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Foursquare
Among online UK adults aged 18+, the % who use Foursquare
3%
18%
0%
0%
2%
4%
11%
23%
19%
7%
10%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
30
5%
10%
7%
5%
10%
11%
8%
14%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
Grindr
Among online UK adults aged 18+, the % who use Grindr
4%
16%
0%
0%
2%
4%
11%
20%
19%
6%
11%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
31
4%
10%
8%
4%
10%
10%
8%
12%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
Grindr
Among online UK adults aged 18+, the % who use Grindr
4%
16%
0%
0%
2%
4%
11%
20%
19%
6%
11%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
31
4%
10%
8%
4%
10%
10%
8%
12%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
VKontakte
Among online UK adults aged 18+, the % who use VKontakte
3%
15%
0%
0%
1%
3%
11%
19%
15%
6%
9%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
32
3%
8%
7%
4%
10%
10%
6%
10%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
VKontakte
Among online UK adults aged 18+, the % who use VKontakte
3%
15%
0%
0%
1%
3%
11%
19%
15%
6%
9%
C2DE
ABC1
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
32
3%
8%
7%
4%
10%
10%
6%
10%
Rural
Urban
Up to £14k
£14k - 21k
£21k - 28k
£28 - 34k
£34 - 48k
£48k+
Gender
Age
Social Grade
HH Income
Geography
Base: All UK (n=2,008)
we are Flint
US Social Profiles
US Social Profiles
we are Flint
Facebook
Among online US adults aged 18+, the % who use Facebook
71%
76%
82%
89%
91%
94%
87%
89%
82%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
34
85%
86%
85%
88%
81%
88%
86%
86%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Among online US adults aged 18+, the % who use Facebook
71%
76%
82%
89%
91%
94%
87%
89%
82%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
34
85%
86%
85%
88%
81%
88%
86%
86%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
YouTube
Among online US adults aged 18+, the % who use YouTube
35
79%
84%
83%
81%
80%
80%
82%
89%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
51%
66%
79%
85%
90%
95%
96%
83%
83%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
YouTube
Among online US adults aged 18+, the % who use YouTube
35
79%
84%
83%
81%
80%
80%
82%
89%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
51%
66%
79%
85%
90%
95%
96%
83%
83%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Facebook Messenger
Among online US adults aged 18+, the % who use Facebook Messenger
40%
50%
67%
73%
85%
89%
81%
77%
67%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
36
71%
73%
73%
74%
73%
75%
72%
69%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Facebook Messenger
Among online US adults aged 18+, the % who use Facebook Messenger
40%
50%
67%
73%
85%
89%
81%
77%
67%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
36
71%
73%
73%
74%
73%
75%
72%
69%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Pinterest
Among online US adults aged 18+, the % who use Pinterest
21%
33%
47%
53%
62%
69%
62%
65%
40%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
37
51%
53%
45%
52%
55%
62%
58%
58%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Among online US adults aged 18+, the % who use Pinterest
21%
33%
47%
53%
62%
69%
62%
65%
40%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
37
51%
53%
45%
52%
55%
62%
58%
58%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Google+
Among online US adults aged 18+, the % who use Google+
39%
35%
41%
49%
59%
60%
59%
48%
52%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
38
48%
51%
52%
50%
39%
56%
45%
51%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Google+
Among online US adults aged 18+, the % who use Google+
39%
35%
41%
49%
59%
60%
59%
48%
52%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
38
48%
51%
52%
50%
39%
56%
45%
51%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Instagram
Among online US adults aged 18+, the % who use Instagram
11%
18%
29%
42%
63%
69%
79%
49%
45%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
39
35%
51%
44%
45%
36%
55%
46%
60%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Among online US adults aged 18+, the % who use Instagram
11%
18%
29%
42%
63%
69%
79%
49%
45%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
39
35%
51%
44%
45%
36%
55%
46%
60%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Twitter
Among online US adults aged 18+, the % who use Twitter
16%
25%
33%
43%
55%
58%
58%
39%
48%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
40
34%
47%
38%
44%
40%
52%
49%
53%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Among online US adults aged 18+, the % who use Twitter
16%
25%
33%
43%
55%
58%
58%
39%
48%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
40
34%
47%
38%
44%
40%
52%
49%
53%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
LinkedIn
Among online US adults aged 18+, the % who use LinkedIn
20%
26%
30%
43%
50%
51%
45%
34%
46%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
41
27%
44%
27%
38%
40%
49%
50%
60%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Among online US adults aged 18+, the % who use LinkedIn
20%
26%
30%
43%
50%
51%
45%
34%
46%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
41
27%
44%
27%
38%
40%
49%
50%
60%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Skype
Among online US adults aged 18+, the % who use Skype
16%
26%
25%
33%
42%
52%
51%
32%
42%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
42
28%
39%
26%
38%
39%
40%
43%
51%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Skype
Among online US adults aged 18+, the % who use Skype
16%
26%
25%
33%
42%
52%
51%
32%
42%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
42
28%
39%
26%
38%
39%
40%
43%
51%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Snapchat
Among online US adults aged 18+, the % who use Snapchat
5%
6%
11%
24%
45%
60%
78%
35%
33%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
43
26%
37%
32%
33%
31%
42%
39%
39%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Snapchat
Among online US adults aged 18+, the % who use Snapchat
5%
6%
11%
24%
45%
60%
78%
35%
33%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
43
26%
37%
32%
33%
31%
42%
39%
39%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Reddit
Among online US adults aged 18+, the % who use Reddit
4%
6%
11%
19%
32%
45%
42%
17%
32%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
44
17%
21%
18%
24%
23%
32%
29%
35%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Among online US adults aged 18+, the % who use Reddit
4%
6%
11%
19%
32%
45%
42%
17%
32%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
44
17%
21%
18%
24%
23%
32%
29%
35%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
WhatsApp
Among online US adults aged 18+, the % who use WhatsApp
9%
9%
8%
19%
32%
42%
38%
19%
28%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
45
14%
26%
19%
20%
17%
28%
31%
37%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Among online US adults aged 18+, the % who use WhatsApp
9%
9%
8%
19%
32%
42%
38%
19%
28%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
45
14%
26%
19%
20%
17%
28%
31%
37%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Tumblr
Among online US adults aged 18+, the % who use Tumblr
2%
4%
8%
16%
26%
34%
43%
14%
27%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
46
14%
22%
15%
22%
15%
24%
25%
27%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Tumblr
Among online US adults aged 18+, the % who use Tumblr
2%
4%
8%
16%
26%
34%
43%
14%
27%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
46
14%
22%
15%
22%
15%
24%
25%
27%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Tinder
Among online US adults aged 18+, the % who use Tinder
4%
2%
4%
8%
20%
25%
35%
10%
20%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
47
9%
16%
12%
15%
6%
20%
20%
20%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Tinder
Among online US adults aged 18+, the % who use Tinder
4%
2%
4%
8%
20%
25%
35%
10%
20%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
47
9%
16%
12%
15%
6%
20%
20%
20%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Foursquare
Among online US adults aged 18+, the % who use Foursquare
2%
2%
3%
10%
19%
24%
26%
8%
18%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
48
9%
14%
10%
12%
8%
18%
21%
20%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Foursquare
Among online US adults aged 18+, the % who use Foursquare
2%
2%
3%
10%
19%
24%
26%
8%
18%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
48
9%
14%
10%
12%
8%
18%
21%
20%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Giphy
Among online US adults aged 18+, the % who use Giphy
2%
1%
4%
7%
19%
26%
28%
10%
17%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
49
11%
14%
10%
12%
11%
17%
18%
20%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Giphy
Among online US adults aged 18+, the % who use Giphy
2%
1%
4%
7%
19%
26%
28%
10%
17%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
49
11%
14%
10%
12%
11%
17%
18%
20%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
WeChat
Among online US adults aged 18+, the % who use WeChat
3%
2%
2%
7%
18%
22%
23%
6%
17%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
50
8%
13%
8%
10%
8%
16%
16%
19%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Among online US adults aged 18+, the % who use WeChat
3%
2%
2%
7%
18%
22%
23%
6%
17%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
50
8%
13%
8%
10%
8%
16%
16%
19%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
Grindr
Among online US adults aged 18+, the % who use Grindr
2%
1%
1%
7%
16%
19%
23%
5%
15%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
51
7%
11%
7%
9%
5%
16%
15%
18%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Grindr
Among online US adults aged 18+, the % who use Grindr
2%
1%
1%
7%
16%
19%
23%
5%
15%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
51
7%
11%
7%
9%
5%
16%
15%
18%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
we are Flint
VKontakte
Among online US adults aged 18+, the % who use VKontakte
3%
1%
1%
5%
13%
18%
21%
6%
13%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
52
7%
10%
8%
8%
6%
13%
15%
14%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
VKontakte
Among online US adults aged 18+, the % who use VKontakte
3%
1%
1%
5%
13%
18%
21%
6%
13%
75+
65-75
55-64
45-54
35-44
25-34
18-24
Female
Male
52
7%
10%
8%
8%
6%
13%
15%
14%
Rural
Urban
Under $30k
$30-60k
$60-70k
$70-80k
$80-100k
$100k+
Gender
Age
HH Income
Geography
Base: All US (n=2,007)
Frequency
of Use
of Use
we are Flint
19%
14%17%
10%9%10%
21%
26%
12%
16%
9%11%10%
16%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
YouTube
Among online UK/US adults aged 18+, frequency of YouTube use
54
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
19%
14%17%
10%9%10%
21%
26%
12%
16%
9%11%10%
16%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
YouTube
Among online UK/US adults aged 18+, frequency of YouTube use
54
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
45%
16%
7%5%2%3%
21%
50%
16%
9%
5%3%3%
14%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Facebook
Among online UK/US adults aged 18+, frequency of Facebook use
55
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
45%
16%
7%5%2%3%
21%
50%
16%
9%
5%3%3%
14%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Among online UK/US adults aged 18+, frequency of Facebook use
55
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
26%
10%13%
6%6%6%
31%
27%
11%14%
7%6%7%
27%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Facebook Messenger
Among online UK/US adults aged 18+, frequency of Facebook Messenger use
56
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
26%
10%13%
6%6%6%
31%
27%
11%14%
7%6%7%
27%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Facebook Messenger
Among online UK/US adults aged 18+, frequency of Facebook Messenger use
56
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
26%
9%9%
5%4%5%
41%
7%
3%3%3%3%5%
74%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
WhatsApp
Among online UK/US adults aged 18+, frequency of WhatsApp use
57
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
26%
9%9%
5%4%5%
41%
7%
3%3%3%3%5%
74%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Among online UK/US adults aged 18+, frequency of WhatsApp use
57
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
14%
9%8%5%5%6%
52%
12%
8%7%4%5%8%
55%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Twitter
Among online UK/US adults aged 18+, frequency of Twitter use
58
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
14%
9%8%5%5%6%
52%
12%
8%7%4%5%8%
55%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Among online UK/US adults aged 18+, frequency of Twitter use
58
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
14%
8%7%4%4%4%
58%
18%
7%7%4%4%7%
51%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Instagram
Among online UK/US adults aged 18+, frequency of Instagram use
59
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
14%
8%7%4%4%4%
58%
18%
7%7%4%4%7%
51%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Among online UK/US adults aged 18+, frequency of Instagram use
59
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
3%4%6%5%6%
16%
59%
5%4%5%3%6%
14%
62%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Skype
Among online UK/US adults aged 18+, frequency of Skype use
60
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
3%4%6%5%6%
16%
59%
5%4%5%3%6%
14%
62%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Skype
Among online UK/US adults aged 18+, frequency of Skype use
60
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
9%6%6%4%4%
10%
60%
14%
8%8%
5%5%
10%
48%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Google+
Among online UK/US adults aged 18+, frequency of Google+ use
61
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
9%6%6%4%4%
10%
60%
14%
8%8%
5%5%
10%
48%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Google+
Among online UK/US adults aged 18+, frequency of Google+ use
61
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
4%4%
8%5%6%9%
63%
8%9%10%
7%8%11%
46%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Pinterest
Among online UK/US adults aged 18+, frequency of Pinterest use
62
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
4%4%
8%5%6%9%
63%
8%9%10%
7%8%11%
46%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Among online UK/US adults aged 18+, frequency of Pinterest use
62
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
3%4%5%6%6%
9%
66%
4%5%7%6%6%
12%
58%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
LinkedIn
Among online UK/US adults aged 18+, frequency of LinkedIn use
63
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
3%4%5%6%6%
9%
66%
4%5%7%6%6%
12%
58%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Among online UK/US adults aged 18+, frequency of LinkedIn use
63
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
10%
6%5%3%3%4%
69%
13%
6%4%3%3%5%
63%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Snapchat
Among online UK/US adults aged 18+, frequency of Snapchat use
64
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
10%
6%5%3%3%4%
69%
13%
6%4%3%3%5%
63%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Snapchat
Among online UK/US adults aged 18+, frequency of Snapchat use
64
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
3%2%3%2%3%5%
81%
4%3%5%3%3%6%
74%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Reddit
Among online UK/US adults aged 18+, frequency of Reddit use
65
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
3%2%3%2%3%5%
81%
4%3%5%3%3%6%
74%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Among online UK/US adults aged 18+, frequency of Reddit use
65
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
2%2%3%2%3%5%
82%
4%3%4%2%2%4%
79%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Tumblr
Among online UK/US adults aged 18+, frequency of Tumblr use
66
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
2%2%3%2%3%5%
82%
4%3%4%2%2%4%
79%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Tumblr
Among online UK/US adults aged 18+, frequency of Tumblr use
66
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
1%2%3%2%2%2%
88%
2%2%2%2%2%2%
85%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Giphy
Among online UK/US adults aged 18+, frequency of Giphyuse
67
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
1%2%3%2%2%2%
88%
2%2%2%2%2%2%
85%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Giphy
Among online UK/US adults aged 18+, frequency of Giphyuse
67
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
2%2%2%2%1%3%
88%
2%3%3%2%2%3%
84%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Tinder
Among online UK/US adults aged 18+, frequency of Tinder use
68
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
2%2%2%2%1%3%
88%
2%3%3%2%2%3%
84%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Tinder
Among online UK/US adults aged 18+, frequency of Tinder use
68
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
2%2%1%1%1%2%
89%
2%2%2%2%1%2%
87%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
WeChat
Among online UK/US adults aged 18+, frequency of WeChat use
69
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
2%2%1%1%1%2%
89%
2%2%2%2%1%2%
87%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Among online UK/US adults aged 18+, frequency of WeChat use
69
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
1%2%2%1%1%2%
90%
2%2%3%2%2%2%
85%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Foursquare
Among online UK/US adults aged 18+, frequency of Foursquare use
70Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
1%2%2%1%1%2%
90%
2%2%3%2%2%2%
85%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Foursquare
Among online UK/US adults aged 18+, frequency of Foursquare use
70Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
1%1%2%2%1%2%
91%
2%2%2%1%2%1%
88%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Grindr
Among online UK/US adults aged 18+, frequency of Grindr use
71
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
1%1%2%2%1%2%
91%
2%2%2%1%2%1%
88%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
Grindr
Among online UK/US adults aged 18+, frequency of Grindr use
71
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
we are Flint
1%2%2%1%1%2%
92%
2%2%2%1%1%1%
89%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
VKontakte
Among online UK/US adults aged 18+, frequency of VKontakteuse
72
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
1%2%2%1%1%2%
92%
2%2%2%1%1%1%
89%
Several times a
day
Once a dayOnce every few
days
Once a weekOnce every few
weeks
Less often than
every few weeks
Never
VKontakte
Among online UK/US adults aged 18+, frequency of VKontakteuse
72
UKUSA
Base: All US (n=2,007), All UK (n=2,008). Don’t knows not included.
[email protected]
We are Flint is the trading name of
25-28 Limited, a company registered
in England under number 10385315
We are Flint is the trading name of
25-28 Limited, a company registered
in England under number 10385315
Download
Download Slideshow Get the original presentation fileQuick Actions
Statistics
- Views 48,123
- Slides 73
- Favorites 10
- Age 2868 days
Related Slideshows
83
The Ins and Outs of Sports Sponsorship: What Characterizes the Best Deals and Activations
NeilHorowitz
45 views
50
Commerce at the Limit - Marketecture - October 2025_v5.pptx
EricSeufert
387 views
13
Marketing Environment and navigating changes
neetinaag
40 views
34
FAMILY_PLANNING_METHODS available for women
Isaiah47
36 views
8
himani .8.pptx this is about marketing presentation that how marketing control works
sakshi287109
37 views
54
GAT NEW.pptxfgjjkkkbhhhjjjjiiiuuuuuu8uy4rr
SirajudinAkmel1
35 views