Understanding-Shopping-Goods-A-Consumer-Perspective.pptx

How shopping goods affect a customers life? Which products are falling into category of Shopping Goods? Advertising strategies used to market the shopping goods. Process followed for shopping goods buying is explained in the PPTs.

1. Understanding Shopping Goods: A Consumer Perspective This presentation explores the unique characteristics, decision-making process, and evolving landscape of shopping goods from the perspective of consumers. SC by Sunil Chougule

2. Characteristics of Shopping Goods vs. Other Product Categories Shopping Goods Considerable effort in decision-making, comparison shopping, higher price point, durable and less frequent purchases, brand preference. Convenience Goods Minimal effort in decision-making, readily available, low price point, frequent purchases, little brand preference. Specialty Goods High involvement in decision-making, unique attributes, limited availability, willingness to travel, brand loyalty.

3. Key Examples and Market Segments Clothing & Apparel Fashionable garments, accessories, and footwear for various occasions and styles. Electronics & Appliances High-tech devices, home appliances, and entertainment systems. Furniture & Home Decor Functional and aesthetically pleasing pieces for homes, offices, and public spaces. Jewelry & Watches Luxury and everyday accessories for personal adornment and statement-making.

4. Consumer Decision-Making Process for Shopping Goods Need Recognition A consumer realizes they need a new item. Information Search Consumers gather information on available options. Evaluation of Alternatives Comparison and evaluation of competing products. Purchase Decision Final choice and purchase of the desired item. Post-Purchase Evaluation Assessment of purchase satisfaction and future repurchase intent.

5. Price Sensitivity and Quality Considerations Price Sensitivity Shopping goods often exhibit varying price sensitivity. Consumers consider value, brand reputation, and perceived quality. Quality Considerations Consumers seek durable, functional, and aesthetically pleasing items. Brand reputation, features, and materials play a crucial role.

6. Distribution Channels and Retail Strategy 1 Brick-and-Mortar Stores Traditional retail outlets offering physical product display and customer service. 2 Online Marketplaces E-commerce platforms offering a vast selection, convenience, and competitive pricing. 3 Direct-to-Consumer (D2C) Brands Companies selling directly to customers, eliminating intermediaries and controlling the customer experience. 4 Multichannel Retailing Hybrid approach combining online and offline channels to leverage the strengths of each.

7. Digital Transformation in Shopping Goods Retail Increased adoption of e-commerce platforms, mobile apps, and online marketplaces. Data analytics and personalization to understand customer preferences and enhance the shopping experience. Social media marketing and influencer collaborations for brand awareness and customer engagement. Efficient logistics and delivery options, including same-day and next-day delivery.

8. Future Trends and Strategic Recommendations 1 Personalization Tailoring the shopping experience to individual customer preferences. 2 Sustainability Focus on eco-friendly products, ethical sourcing, and responsible packaging. 3 Omnichannel Seamless integration of online and offline channels for a consistent customer journey. 4 Experience-Driven Retail Creating engaging and interactive shopping environments.