Understanding the Essence of Design and Creative Industries

Dive into the world of design with Muhammad Talha Rafiq, Lecturer and Head of Digital Media at Greenwich University. This presentation covers the origins and evolution of design, key principles, and the psychology behind effective design. Learn how to attract and engage audiences, explore typography styles, and understand the impact of AI and the metaverse on the creative industries. Perfect for anyone looking to enhance their design knowledge and skills.

1. WHAT
DESIGN IS?
Muhammad Talha Rafiq
Lecturer and Head, Digital Media,
Greenwich University

2. WHAT IS THE FIRST THING YOU PREPARE AND PRIORITIZE WHEN
PREPARING TO GO TO THE UNIVERSITY IN THE MORNING?
2

3. SAMPLE FOOTER TEXT
WHAT IS THE
ORIGIN AND
EVOLUTION OF
DESIGNS, AND
HOW DO THEY
COME INTO
EXISTENCE?
31
st
Logo Designed in Late 1400s

4. SAMPLE FOOTER TEXT
HOW MUCH
CREATIVE AND
PASSIONATE
YOU ARE?
4
We have transitioned from the era of horses and
camels to the era of airplanes.

5. SAMPLE FOOTER TEXT
HOW WILL
YOUR DESIGN
ATTRACT THE
AUDIENCE/
VIEWERS?
5
Every individual possesses an innate, unconscious sense
of looking at and identifying designs within the brain.

6. SAMPLE FOOTER TEXT
ESSENTIAL KEY POINTS
6
PRINCIPLES OF DESIGN
COLOR PSYCHOLOGY TYPOGRAPHY STYLES

7. PRINCIPLES OF DESIGNS:
1. EMPHASIS
2. BALANCE
3. CONTRAST
4. REPETITION
5. PROPORTION
6. MOVEMENT
7. NEGATIVE SPACE

8. COLOR
PSYCHOLOGY
IN DESIGN

9. TYPOGRAPHY STYLES
SAMPLE FOOTER TEXT 9

10. FONT TYPOGRAPHY: WHERE TINY DETAILS SPEAK VOLUMES. 10

11. SAMPLE FOOTER TEXT
EVOLUTION
OF CREATIVE
INDUSTRIES
& MEDIA
11
What is your brain age?

12. SAMPLE FOOTER TEXT
WHAT IS AI & METAVERSE?
12

13. SAMPLE FOOTER TEXT
CAN YOU NAME ANY INDUSTRY THAT
OPERATES OR RUNS WITHOUT DESIGNING?
13

14. SAMPLE FOOTER TEXT
FUTURE
OF
PAKISTAN
14

15. THANK YOU
FOR BEARING ME
Muhammad Talha
Rafiq
https://www.behance.net/
talharafiq1767
WHAT DESIGN IS? 15