Uneak White's Personal Brand Exploration Presentation

Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm.

In this presentation, you will:

Gain an understanding of the objectives and significance of personal branding in the digital age.
Explore the core values, strengths, and passions that shape my professional persona.
Witness the creative process behind developing a cohesive visual identity and brand narrative.
Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders.
Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals.
Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

1. PERSONAL BRAND
EXPLORATION
PRESENTATION
Uneak White
Project and Portfolio I: Personal Branding - Online
Digital Marketing
April 21, 2024

2. STARTING CAREER
CAREER CATEGORY:
SHOT TERM CAREER GOAL:
6 months after graduation, 2025
Secure a full-time position as a Digital
Marketing Assistant
-5 interviews secured by January 2025
LONG TERM CAREER GOAL:
(2035)
Become a Digital Marketing Manger
leading innovative campaigns for a
global brand.
GOALS

3. BEST SERVICES
OCCUPATION
DIGITAL MARKETING
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PROFESSION
POTENTIAL JOB TITLES:
Digital Marketing Specialist1.
Social Media Manager2.
SEO Analyst3.
Source: Indeed, Job Listing Site

4. SMB OWNERS AND MARKETING MANAGERS
TARGET AUDIENCE
SMB owners and marketing managers in the technology and e-commerce industries
LOCAL RETAIL BUSINESSES
NONPROFIT ORGANIZATIONS
FREELANCERS & SOLOPRENUERS
REAL ESTATE AGENCIES
SMB OWNERS AND
MARKETING MANAGERS

5. WORK EXPERIENCE:
Retail Sales Associate at Boost Mobile, handling phone sales, accessories,
insurance, and customer relations.
Scheduling responsibilities at LV Taxes, managing client appointments and
providing information.
Office Assistant/Maintenance at Panhandle Homes Inc, handling office tasks,
customer appointments, and office maintenance.
Previous roles include cashier/sales associate, hostess, inventory
associate/trainer, supervisor/trainer, and Dairy Queen team member.
EDUCATION:
GED from Brooke High School.
Currently pursuing a Bachelor's in Digital Marketing at Full Sail
University.
NOTEWORTHY EXPERIENCE:
Led teams and supervised new hires at Brooke County Sportsmans
Club.
Managed office tasks, scheduling, and maintenance at Panhandle
Homes Inc.
Experienced in customer service, sales, administrative tasks, and office
management.
SKILLS AND PROFICIENCIES:
Proficient in cashiering, administrative tasks, and computer skills
(Microsoft Word, Excel, PowerPoint).
Skilled in email marketing, customer service, bookkeeping, scheduling,
and communication.
Experienced in data analysis, bookkeeping, and scheduling tasks.
OVERALL ONLINE PRESENCE:
Active LinkedIn profile
Uneak White
WORK EXPERIENCE:
Marketing Intern at Live! Casino & Hotel
Sisterhood Chair at Chi Omega Theta
Social Media Consultant at Crofton Boot Camp
Marketing Intern at South Moon Unde
EDUCATION:
Bachelor's degree in Marketing/Marketing Management, General from West
Virginia University (2020 - 2024)
High school education at Our Lady of Good Counsel High School (Aug 2016 - May
2020)
NOTEWORTHY EXPERIENCE:
Planned and executed sorority events to strengthen relationships and grow
social media following.
Created and maintained social media campaigns for a personal training
company.
Assisted in organizing marketing campaigns and photography sessions for print
and online publications.
SKILLS AND PROFICIENCIES:
Digital Marketing
Social Media Marketing
Event Planning
Teamwork
Data Entry
Phone Etiquette
Instagram Marketing
OVERALL ONLINE PRESENCE:
Active LinkedIn profile with 500+ connections.
Completed certifications in Hootsuite Platform, LinkedIn Marketing Solutions
Fundamentals, and Social Media Marketing.
Recognized on the President’s List and Dean’s List at West Virginia University.
Involved in organizations like the American Marketing Association, holding
positions such as AMA Chair and Philanthropy Chair.
Jenna Kim
Competetion

6. IDENTITY
CORE VALUES:
VISION:
Kindess1.
Wisdom2.
Trustworthiness3.
Perseverance4.
Joy5.
GOLDEN CIRCLE
Why: I believe in creating authentic
connections and making a positive impact
on people's lives through relatable
experiences and storytelling.
How: I leverage my friendly and
approachable personality, along with my
digital marketing skills, to build genuine
relationships and resonate with audiences
on a personal level.
What: I create content and strategies that
feel familiar and down-to-earth, fostering
trust and loyalty with customers.
To be a trusted and relatable
figure in the digital marketing
space, known for creating
authentic and engaging
campaigns that connect with
people's everyday experiences.
Passion:
My passion lies in using digital
platforms to share stories, connect
with audiences, and create
meaningful experiences that
resonate with everyday people.
GUIDING
PRINCIPLE:
Be the genuine and approachable
"Guy/Girl Next Door" in everything I do,
fostering trust, empathy, and
authenticity in all interactions.
SUPER POWER:
My super power is my innate ability to understand and empathize with diverse perspectives, translating that into
relatable content and strategies that build strong connections and trust with my audience, just like a trusted neighbor or
friend.

7. PROMISE & POSITION
PROMISE:
POSITION:
I create authentic and engaging digital marketing campaigns
that resonate with everyday people, leveraging kindness,
wisdom, and joy to build trust and meaningful connections.
Relatable. Authentic. Engaging.

8. NETWORKING
INDUSTRY EVENTS:
Digital Marketing World Forum (DMWF)
Dates: October 15-16, 2024
Location: New York City, NY
Objective: Network with industry experts, gain
insights into emerging trends, and explore new
digital marketing strategies.

American Marketing Association (AMA) Annual
Conference
Dates: June 20-22, 2025
Location: Chicago, IL
Objective: Engage with marketing professionals, attend
workshops on data-driven marketing, and build
connections for potential collaborations or job
opportunities.
ELEVATOR PITCH:
"As a digital marketing professional, I understand the challenge many businesses face in reaching their target
audiences effectively. You know how navigating the digital landscape can be overwhelming? Well, what I do is
create data-driven marketing strategies that maximize engagement and drive results. In fact, I recently
implemented a campaign that increased conversions by 30% for a client."
MENTORSHIP:
I will seek out a mentor who is a seasoned digital marketing strategist with a
track record of successful campaigns and a deep understanding of industry
trends. This mentor should be able to provide guidance on advanced
marketing strategies, career development advice, and valuable insights into
the evolving digital landscape.
Source: Digital Marketing World Fourm, American Marketing Association Annual Conference

9. DIGITAL MARKETING
ONLINE ID CALC. SCORES
Volume: High
Relevance: Low
Purity: Low
Diversity: High
Validation: Low
BRAND ARCHETYPE
Archetype: The Guy/ Girl Net Door
Description: The "Guy/Girl Next Door" brand archetype is all about being
approachable, relatable, and authentic. This persona is down-to-earth,
friendly, and creates a sense of trust with their audience. They focus on
building genuine connections, fostering community, and sharing realistic
experiences. Overall, this archetype emphasizes authenticity, approachability,
and relatability, resonating with everyday people and creating lasting
connections.

Digital Marketing Strategy to Improve ID Scores and Exude Archetype
Focus Variables: Relevance & Validation
Primary Content: I’ll focus on producing authentic stories, helpful tips, and behind-the-scenes
content that resonates with my audience’s daily life.
Primary Social Media Tools: I’ll utilize platforms like LinkedIn, Instagram and Twitter, along
with other tools, to manage and promote my content effectively.
Conceptual Materials: Kaye Putnam, Content Marketing Institute, Career Blast

10. PROFESSIONAL
DEVELOPMENT
Advanced Data Analysis
Task: Complete an advanced data analysis project
using Excel and data visualization tools.
Organization: Full Sail University's Digital Marketing Club
Date: September 2024
Search Engine Optimization (SEO) Mastery
Task: Attend an SEO workshop or course to deepen
understanding and practical application.
Organization: Digital Marketing Institute
Date: December 2024
Leadership and Team Management
Task: Lead a project or team initiative within a
professional setting, focusing on collaboration and task
delegation.
Organization: Full Sail University's Leadership
Development Program
Date: March 2025
Effective Communication and Presentation
Task: Participate in a public speaking course or
workshop to enhance communication and presentation
skills.
Organization: Toastmasters International
Date: June 2025
TECHNICAL: TRANSFERABLE:

11. REFERENCES
American Marketing Association (AMA) Annual Conference. (2025, June 20-22).
Chicago, IL.
Canva. (2024). Canva: Graphic Design & Video Editing Tool. Retrieved from
https://www.canva.com/
Digital Marketing Institute: Digital Marketing Institute. (n.d.). Home. Retrieved from
https://digitalmarketinginstitute.com
Digital Marketing World Forum (DMWF). (2024, October 15-16). New York City, NY.
Full Sail University's Digital Marketing Club: Full Sail University. (n.d.). Digital
Marketing Club. Retrieved from https://www.fullsail.edu
Full Sail University's Leadership Development Program: Full Sail University. (n.d.).
Leadership Development Program. Retrieved from https://www.fullsail.edu
Indeed. (n.d.). Retrieved from https://www.indeed.com/
LinkedIn. (n.d.). https://www.linkedin.com/in/jenna-kim-wvu/
MindTools. (n.d.). Setting SMART goals. MindTools.
https://www.mindtools.com/a4wo118/smart-goals
Online Reputation Management (2020 Guide) | BrandYourself. (n.d.).
BrandYourself.com. https://brandyourself.com/online-reputation-management
Port, M., & Wallace, J. (2013). Book yourself solid illustrated the fastest, easiest, and most
reliable system for getting more clients than you can handle even if you hate marketing and
selling. Wiley.
Putnam, K. (2017). Brand Quiz - Kaye Putnam | Psychology Driven Brand Strategist. Kaye
Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brandality-quiz/
Resources. (n.d.). Careerblast.TV. https://careerblast.tv/resources/
The Golden Circle. Simon Sinek. (n.d.). https://simonsinek.com/golden-circle/
Toastmasters International: Toastmasters International. (n.d.). Home. Retrieved from
https://www.toastmasters.org
31 Types of Content We Crave [Infographic]. (n.d.). Content Marketing Institute.
https://contentmarketinginstitute.com/articles/content-crave-infographic/