unit 3 advertisement Contemperorary Marketing

Advertising contemperorary

1. UNIT III
ADVERTISING
Advertising is a way to promote a product, services, brand.
People get Information Interest & Curiosity
Increases Demand & Sales
Advertising consists of all the activities involved in presenting to an audience a non- personal,
sponsor-identified, paid-for message about a product or organization. William J. Stanton

2. ADVANTAGES OF ADVERTISING
❑Increase in Sales
❑Increase in Profit
❑Introducing new Products
❑Creates reputation
❑Success of Competition
❑Large Scale Production
❑Attracts more Customers
❑Reduces the burden of middlemen
❑Publicity
❑Selling new products
❑Educates Consumers
❑Knowledge of Prices
❑Improvement in Standard of Living
❑Increase in Employment
❑Increase in exports
❑Helps the Press

3. DISADVANTAGES OF ADVERTISING
❑Deferred Revenue Expenditure
❑Misrepresentation of Facts
❑Increased Cost
❑Advertising helps to sell bad products
❑Wastage of National resources
❑Survival of small companies

4. ETHICS

5. https://www.youtube.com/watch?
v=EqGQCM_JlUc

6. https://www.youtube.com/watch?
v=hlNnW15fxOE

7. https://www.youtube.com/watch
?v=F4NhOd8FL68

8. https://www.youtube.com/watch?
v=UPzTNobpwL4

9. https://www.youtube.com
/watch?v=7UfwULdyHp8

10. https://www.youtube.com/watc
h?v=U-P3dAQ_Mrs

11. https://www.youtube.com/watch
?v=R347lsr23X8

12. https://www.youtube.com/watch?
v=QFsXJGlShTo

14. 6 KEY SOCIAL & CULTURAL ETHICS OF ADVERTISING
1.TransparencyandHonestyinAdvertising
2.AvoidingStereotypesandOffensiveContent
3.RespectingConsumerPrivacy
4.SocialResponsibilityinAdvertising
5.BalancingCreativityandTruthfulness
6.TheRoleofRegulatoryBodies