Unit i (1) introduction of fashion terms

introduction of fashion terms

1. INTRODUCTION TO FASHION TERMS

2.     Fashion Designing Fashion Designing Rajesh Raj  Rajesh Raj  +91-96405- [phone] 94335                                                                                                                                                                                                               Basic concept of Fashion Basic concep   t of Fashion Designing Desig   ning  What is Fashion design What is Fashion desig   n is the is the applied art applied art dedicated to dedicated to clothing clothing and lifestyle and lifestyle accessories accessories created within the cultural and social influences of a specific time. ' created within the cultural and social influences of a specific time. ' Fashion design differs from Fashion design differs from costume design costume design due to its core product having a built due to its core product having a built in in obsolescence obsolescence usually of one to two seasons. A season is defined as either usually of one to two seasons. A season is defined as either autumn/winter or spring/summer. Fashion design is generally considered to have autumn/winter or spring/summer. Fashion design is generally considered to have started in the 19th century with started in the 19th century with Charles Frederick Worth Charles Frederick Worth who was the first who was the first designer to have his designer to have his label label sewn into the garments that he created. While all sewn into the garments that he created. While all articles of clothing from any time period are studied by academics as costume articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design. design, only clothing created after 1858 could be considered as fashion design.  Some fashion designers are self-employed and design for individual clients. Some fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion Other high-fashion designers cater to specialty stores or high-fashion department stores. These designers create original garments, as well as those department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Large designer brands which have a 'name' as fashions for the mass market. Large designer brands which have a 'name' as their brand such as their brand such as Calvin Klein Calvin Klein , , Ralph Lauren Ralph Lauren , or , or Chanel Chanel are likely to be are likely to be designed by a team of individual designers under the direction of a designer designed by a team of individual designers under the direction of a designer director. director.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Types of fashion   Types of fashion   There are three main categories of   There are three main categories of  fashion design, although these may fashion design, although these may be split up into additional, more be split up into additional, more specific categories: specific categories: ● ●   Haute couture Haute couture  ● ●   Ready-to-wear Ready-to-wear  ● ●   Mass market Mass market     Fashion Designing Fashion Designing Rajesh Raj  Rajesh Raj  +91-96405- [phone] 94335                                                                                                                                                                                                               Basic concept of Fashion Basic concep   t of Fashion Designing Desig   ning  What is Fashion design What is Fashion desig   n is the is the applied art applied art dedicated to dedicated to clothing clothing and lifestyle and lifestyle accessories accessories created within the cultural and social influences of a specific time. ' created within the cultural and social influences of a specific time. ' Fashion design differs from Fashion design differs from costume design costume design due to its core product having a built due to its core product having a built in in obsolescence obsolescence usually of one to two seasons. A season is defined as either usually of one to two seasons. A season is defined as either autumn/winter or spring/summer. Fashion design is generally considered to have autumn/winter or spring/summer. Fashion design is generally considered to have started in the 19th century with started in the 19th century with Charles Frederick Worth Charles Frederick Worth who was the first who was the first designer to have his designer to have his label label sewn into the garments that he created. While all sewn into the garments that he created. While all articles of clothing from any time period are studied by academics as costume articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design. design, only clothing created after 1858 could be considered as fashion design.  Some fashion designers are self-employed and design for individual clients. Some fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion Other high-fashion designers cater to specialty stores or high-fashion department stores. These designers create original garments, as well as those department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Large designer brands which have a 'name' as fashions for the mass market. Large designer brands which have a 'name' as their brand such as their brand such as Calvin Klein Calvin Klein , , Ralph Lauren Ralph Lauren , or , or Chanel Chanel are likely to be are likely to be designed by a team of individual designers under the direction of a designer designed by a team of individual designers under the direction of a designer director. director.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Types of fashion   Types of fashion   There are three main categories of   There are three main categories of  fashion design, although these may fashion design, although these may be split up into additional, more be split up into additional, more specific categories: specific categories: ● ●   Haute couture Haute couture  ● ●   Ready-to-wear Ready-to-wear  ● ●   Mass market Mass market     Fashion Designing Fashion Designing Rajesh Raj  Rajesh Raj  +91-96405- [phone] 94335                                                                                                                                                                                                               Basic concept of Fashion Basic concep   t of Fashion Designing Desig   ning  What is Fashion design What is Fashion desig   n is the is the applied art applied art dedicated to dedicated to clothing clothing and lifestyle and lifestyle accessories accessories created within the cultural and social influences of a specific time. ' created within the cultural and social influences of a specific time. ' Fashion design differs from Fashion design differs from costume design costume design due to its core product having a built due to its core product having a built in in obsolescence obsolescence usually of one to two seasons. A season is defined as either usually of one to two seasons. A season is defined as either autumn/winter or spring/summer. Fashion design is generally considered to have autumn/winter or spring/summer. Fashion design is generally considered to have started in the 19th century with started in the 19th century with Charles Frederick Worth Charles Frederick Worth who was the first who was the first designer to have his designer to have his label label sewn into the garments that he created. While all sewn into the garments that he created. While all articles of clothing from any time period are studied by academics as costume articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design. design, only clothing created after 1858 could be considered as fashion design.  Some fashion designers are self-employed and design for individual clients. Some fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion Other high-fashion designers cater to specialty stores or high-fashion department stores. These designers create original garments, as well as those department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Large designer brands which have a 'name' as fashions for the mass market. Large designer brands which have a 'name' as their brand such as their brand such as Calvin Klein Calvin Klein , , Ralph Lauren Ralph Lauren , or , or Chanel Chanel are likely to be are likely to be designed by a team of individual designers under the direction of a designer designed by a team of individual designers under the direction of a designer director. director.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Types of fashion   Types of fashion   There are three main categories of   There are three main categories of  fashion design, although these may fashion design, although these may be split up into additional, more be split up into additional, more specific categories: specific categories: ● ●   Haute couture Haute couture  ● ●   Ready-to-wear Ready-to-wear  ● ●   Mass market Mass market BE FASHIONABLE. STAY FASHIONABLE. LOOK FASHIONABLE. FASHION. The universal language of every soul.

3. INTRODUCTION TO FASHION TERMS Understanding fashion includes knowing many specific fashion and apparel terms. What is Style?? A particular design, shape or type of apparel item. The style of the garment is determined by the distinct features that create its overall appearance. What is fashion?? The display of the currently popular style of clothing. A fashion is the prevailing type of clothing that is favored by a large segment of the public at any given time and influenced by Social, Political, Economical and Artistic media. What is difference between style and fashion ?? Styles come and go. Fashion is always here in some form. Fashion reflects a continuing process of change in the styles of apparel that are accepted

4. Apparel and Garment What is Apparel? Any and all men’s, women’s, and children’s wear clothing is called as an ‘Apparel’ What is Garment? Any article of apparel, such as a dress, suit, coat, evening gown or sweater. What is Garment components? Any part of garment like sleeves, cuff, collar, waistband, etc are called as Garment components .

5. What is Fashion? Fashion  is a general term for a popular style or practice, especially in clothing  footwear  accessories  make up  body piercing or furniture Fashion refers to a distinctive and often habitual trend in the style with which a person dresses, as well as to prevailing styles in behaviour. Fashion also refers to the newest creations of textile designers.  The more technical term,  costume , has become so linked to the term "fashion “.

6. Good fashion= Good design A combination of: Line Shape Color Texture Pattern

7. 4 Fashion capitals Chic and stylish Dior ,Chanel, Yves Saint Laurent Casual elegance Valentino, Milan Fair Unorthodox clothes Vivienne Westwood Clean-cut & casual Calvin Klein, Ralph Lauren PARIS MILAN LONDON NEW YORK

8. A fashion year Work a year in advance 2 seasons: Spring/Summer (lightweight) Autumn/Winter (heavier fabrics)

9. Fashion year…. International fashion week happen during August till September. Designers showcase their collection six months before the season. Buyers go to fashion shows & note down the details of dresses according to their budget. There are two main seasons:- spring-summer, autumn-winter …. Company’s profit or loss depends on buyer because they are the one responsible for taking the dresses. Merchandiser’s are the people who tells what sells more. They are the one’s when stock it. He plans the layout the store. Both require different fashion look & a new range of colors & fabric design for the time of year. Light weight fabrics in summer.. Heavy weight fabrics in winter..

10. Fashion year…. International fashion week happen during August till September. Designers showcase their collection six months before the season. Buyers go to fashion shows & note down the details of dresses according to their budget. There are two main seasons:- spring-summer, autumn-winter … . Company’s profit or loss depends on buyer because they are the one responsible for taking the dresses. Merchandiser’s are the people who tells what sells more. They are the one’s when stock it. He plans the layout the store. Both require different fashion look & a new range of colors & fabric design for the time of year. Light weight fabrics in summer.. Heavy weight fabrics in winter..

11. TYPES OF FASHION Haute-Couture (hi – fashion) Prêt-A-Porter (ready to wear) Mass market

12. Haute-Couture…. French  for "high sewing" or "high dressmaking" or "high fashion“ , refers to the creation of exclusive custom-fitted clothing.  Haute couture  is made to order for a specific customer’s or wearer’s measurements and body stance, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques .  "Couture"  means dressmaking , sewing , or needlework  and "Haute"  means elegant or high.   Haute Couture is a " protected name" that can be used only by firms that meet certain well-defined standard

13. Avant garde : The most daring and wild designs. They are unconventional and startling . Avant garde

14. Ready-to-wear…. or   prêt-à-porter is the term for factory-made clothing, sold in finished condition, in standardized sizes. Designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. In high-end fashion, ready-to-wear collections are usually presented by fashion houses each season during a period known as  Fashion Week . T he Fall/Winter shows take place in February, and the Spring/Summer collections are shown in September.

15. Mass Market… is ready-to-wear garments in mass. is available in large quantities and standard measurements. use’s cheap materials or fabrics, creatively used, to produce affordable fashion. use simple production techniques therefore to sell at cheaper rates. are fashion available both in brands and on streets.

16. Silhouette Silhouette: The shape of the clothing style. It is formed by the width and length of the neckline, sleeves, waistline and pants or skirts. If you were to squint your eyes and look at a suit, dress or coat, the outline (shape) of the garment would show its silhouette. Silhouettes are always changing in fashion. The general direction that a silhouette takes (wider-narrower-longer-shorter) shows a fashion trend .

17. Silhouette of fashion cycle Three specific silhouettes have separately rise, and fall in popularity; @ BELL STRAIGHT-TUBULER Specific Silhouette BUSTLE-BACK FULLNESS BELL

18. Fad: A temporary, passing fashion. It is an item or look that has great appeal to many people for a short period of time. Ti is usually pout of the ordinary. A fad becomes popular fast, and the dies out quickly. Craze: Craze is like a fashion because it is a passing love for a new fashion. However, this has a display of emotion or crowd excitement with it. Store have a hard time keeping such items in stock because people are so eager to buy them. fad/craze

19. Classic : An item of clothing that continues to be popular even though fashion changes . It is always acceptable. Classics were originally fashion items, but their general appeal and simple stylelines have kept them popular . They can worn year after year. Examples of classics: White dress shirts, dark business suits, pleated skirts, loafer shoes, blues jeans, and salwar kameez . classic

20. Wardrobe : all the apparel a person owns, a wardrobe includes all of your garments and accessories. Accessories: are the articles needed to complete or enhance your needs, like belt, ties. Hats, jewelry, shoes, gloves etc . Wardrobe and accecssories

21. Knock offs or high street : lower priced copies of garments. They are produced in high quantity with lower priced materials. Copies of Haute Couture garments are made in quantity by high prices manufacturer- they look like the original, but the price had been reduced. Some of the top high fashion brands are, @ Zara @ Mango @ Sisley Knock offs/high street

22. It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year . Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. This has increased the idea of Zara as a "fashion imitator" company and low cost products. Lack of advertisement is also in contrast to direct competitors such as Uniqlo and United Colors of Benetton fashion imitator= zara

23. Designing:- Need to have inspiration. Can combine a collection. Designer make samples. After the groundwork is completed for the nature of the collection the designer must decide how many and what type of garments should be included in the collection. Usually they have a three month period to design, produce and publicize. The collection in time for their fashion show. Press and buyers get their first look at the collection at the show. Theme:- A designer selects a theme that represents their collection. It can be a period in history, a foreign place, a range of colors, a type of fabric. The collection …..

24. Fashion term-fitting @ Seams are the lines of stitches that join two garment to pieces together. Fit: The fit of a garment refers to how tight or loose it fits on the person who is wearing it. A good fit means that the garment is the right size and does not pull tightly or sag loosely when worn. Garment can be designed to be loose, semi fitted or fitted to achieve different fashion looks. @ Darts are short, tapered, stitched areas that takes out excess fabric in to it and enable the garment to fit the figure. @ Bodice: the bodice of a garment is the area above the waist, such as the upper part of a dress or jumpsuit. The bodice is usually closely fitted and is distinguished by a seam at the waistline.

25. Areas of fashion design… Area Brief Market Women’s day wear Practical, comfortable, fashionable Haute-couture, ready-to-wear, mass market Women’s evening wear Glamorous, sophisticated, suited for occasions Haute-couture, ready-to-wear, mass market Women’s lingerie Glamorous, comfortable, washable Haute-couture, ready-to-wear, mass market Men’s day wear Casual, practical, comfortable Tailoring, ready-to-wear Men’s evening wear Smart, elegant, formal, apt for occasion Tailoring, ready-to-wear Kid’s wear Trendy or classy, practical, washable, functionable Ready-to-wear, mass market Teenage girl wear Colorful , comfortable, glamorous, pretty Ready-to-wear, mass market

26. Area Brief Market Jean’s wear Unisex, democratic, comfortable, practical, functional Ready-to-wear, mass market Sport’s wear Comfortable, practical, well ventilated, washable, functional Ready-to-wear, mass market Knit wear Right weight and color for the season Ready-to-wear, mass market Outer wear Stylish, warm, Right weight and color for the season Ready-to-wear, mass market Bridal wear Sumptuous, glamorous, classic Haute-couture, ready-to-wear, mass market accessories Striking, fashionable Haute-couture, ready-to-wear, mass market

27. Predicting the future Designers have to predict what will be in style, they look at past trends, what worked and what else is going on in environment to identify trends.

28. Thank you