University of Kentucky - JMI Sports Naming Rights Research
JohnNowicki1
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About This Presentation
This document contains a sponsorship research report completed for JMI Sports and their newly acquired property, the University of Kentucky. The report includes an analysis of potential naming rights partners for the University's Commonwealth Stadium. My team's task was to identify local &am...
Slide Content
EXECUTIVE SUMMARY
On June 23
rd
, 2014 the University of Kentucky (UK) announced that JMI Sports had been awarded UK’s athletics and campus multimedia marketing rights with a
15-year, $210 million deal. An innovator in sales, marketing, and project management services to university properties including the Southeastern Conference
(SEC), Alabama, North Carolina, Oregon, Auburn, Syracuse and many more, UK serves as the first client for which JMI will operate as the third-party multi-
media rights holder. For the University, priorities in signing the agreement included the ability to have a network and platform that allowed fans to absolutely
stay in contact with the pulse of Wildcat Athletics, the successes by student-athletes, as well as the campus-wide initiatives that are taking place to advance the
mission of UK. Additionally, Kentucky Athletics looked to take proactive measures toward ensuring the competitive health of student-athletes and coaches by
equipping them with the resources necessary to compete at the highest level not only against conference peers but on the national landscape.
A core component of the RFP process and bid selection of JMI Sports was the ability to expand and deliver a first-class experience for fans, donors, alumni,
alike through enhancement of campus and athletic facilities. With 67 corporate naming rights within the intercollegiate athletics space, specifically 18 football
facilities, UK Athletics and JMI sought to explore the identification, validation, and valuation of prospective naming rights partners for Commonwealth Stadium,
home of the Kentucky football. Specifically, our charge was to create assets that extend the reach and benefits for a naming rights partner beyond the stadium,
potentially transcending Athletics and reaching the student body and alumni base as part of a truly holistic, comprehensive agreement.
In looking at the initial list of properties considered, prospective partners where vetted on the basis of management ties to UK, either via the K-Fund or affinity
for the university as alumni, prior relationships or philanthropic initiatives with the University and campus units, past involvement in sport (conducted through
Sports Business Journal), degree of consumer insights uncovered through Scarborough research, and the financial capacity to enter into a possible naming
rights deal. After researching an initial list of 31 companies comprised of regional businesses and those who were expanding their footprint into the region, 11
were tabbed as attractive and worthy of full-scale valuation through the development of activation strategies that includes static signage, in-game inventory,
digital assets, printed advertising, entertainment options, and other peripheral opportunities that uniquely and strategically advanced the corporate initiatives
and objectives of these partners. Through the use of Navigate Research’s Navigator valuation tool, the portfolio of activation elements for each organization
(Ashland/Valvoline, Big Ass Solutions, Central Bank, Dish Network, Humana, Kentucky Farm Bureau, Tempur-Pedic/Tempur-Seally, Toyota) were valued at their
fair market value, each of which is outlined in detail in the pages of this report.
Additionally, Joyce Julius & Associates, Inc. conducted an independent valuation that showcased the projected quantitative exposure a corporate naming rights
agreement would be expected to receive via name-in-title sponsorship rights of Commonwealth Stadium via impression stemming from television news
coverage, print media, internet news coverage, as well as home game telecasts on the newly formed SEC Network. Total exposure from research is expected to
produce roughly 318.6 million impressions annually valued at $8.02 million. Combined with a program that under the direction of second-year head coach, Mark
Stoops, is starting to translate success on the recruiting trail to success on the football field, there’s opportunity for prospective partners to creatively reach a
passionate demographic of Wildcat fans through a naming rights agreement that would be the first of its kind in the Southeastern Conference.
On June 23
rd
, 2014 the University of Kentucky (UK) announced that JMI Sports had been awarded UK’s athletics and campus multimedia marketing rights with a
15-year, $210 million deal. An innovator in sales, marketing, and project management services to university properties including the Southeastern Conference
(SEC), Alabama, North Carolina, Oregon, Auburn, Syracuse and many more, UK serves as the first client for which JMI will operate as the third-party multi-
media rights holder. For the University, priorities in signing the agreement included the ability to have a network and platform that allowed fans to absolutely
stay in contact with the pulse of Wildcat Athletics, the successes by student-athletes, as well as the campus-wide initiatives that are taking place to advance the
mission of UK. Additionally, Kentucky Athletics looked to take proactive measures toward ensuring the competitive health of student-athletes and coaches by
equipping them with the resources necessary to compete at the highest level not only against conference peers but on the national landscape.
A core component of the RFP process and bid selection of JMI Sports was the ability to expand and deliver a first-class experience for fans, donors, alumni,
alike through enhancement of campus and athletic facilities. With 67 corporate naming rights within the intercollegiate athletics space, specifically 18 football
facilities, UK Athletics and JMI sought to explore the identification, validation, and valuation of prospective naming rights partners for Commonwealth Stadium,
home of the Kentucky football. Specifically, our charge was to create assets that extend the reach and benefits for a naming rights partner beyond the stadium,
potentially transcending Athletics and reaching the student body and alumni base as part of a truly holistic, comprehensive agreement.
In looking at the initial list of properties considered, prospective partners where vetted on the basis of management ties to UK, either via the K-Fund or affinity
for the university as alumni, prior relationships or philanthropic initiatives with the University and campus units, past involvement in sport (conducted through
Sports Business Journal), degree of consumer insights uncovered through Scarborough research, and the financial capacity to enter into a possible naming
rights deal. After researching an initial list of 31 companies comprised of regional businesses and those who were expanding their footprint into the region, 11
were tabbed as attractive and worthy of full-scale valuation through the development of activation strategies that includes static signage, in-game inventory,
digital assets, printed advertising, entertainment options, and other peripheral opportunities that uniquely and strategically advanced the corporate initiatives
and objectives of these partners. Through the use of Navigate Research’s Navigator valuation tool, the portfolio of activation elements for each organization
(Ashland/Valvoline, Big Ass Solutions, Central Bank, Dish Network, Humana, Kentucky Farm Bureau, Tempur-Pedic/Tempur-Seally, Toyota) were valued at their
fair market value, each of which is outlined in detail in the pages of this report.
Additionally, Joyce Julius & Associates, Inc. conducted an independent valuation that showcased the projected quantitative exposure a corporate naming rights
agreement would be expected to receive via name-in-title sponsorship rights of Commonwealth Stadium via impression stemming from television news
coverage, print media, internet news coverage, as well as home game telecasts on the newly formed SEC Network. Total exposure from research is expected to
produce roughly 318.6 million impressions annually valued at $8.02 million. Combined with a program that under the direction of second-year head coach, Mark
Stoops, is starting to translate success on the recruiting trail to success on the football field, there’s opportunity for prospective partners to creatively reach a
passionate demographic of Wildcat fans through a naming rights agreement that would be the first of its kind in the Southeastern Conference.
UK FOOTBALL:
AT-A-GLANCE
2
There’s been a budding excitement around Lexington and the
Kentucky Wildcat football program. Now in his second year with
the Wildcats, Stoops has already won more games (five) this
season than the previous two seasons combined (two each in
2012 and 2013). The future is bright for continued progress, given
the recruiting success of Stoops and his coaching staff. With a
full year to recruit the 2014 signing group, the Kentucky coaches
landed a consensus top-25 class, including a No. 17 ranking by
Rivals.com, UK’s highest-rated class in the Internet era of
recruiting evaluation. Since he took the reins at Kentucky, Stoops
has signed or presently has commitments from 17 players that
are ranked as four-star prospects. From 2002 (the first year of
the Rivals recruiting data base) through 2012, Kentucky signed
only 14 total prospects ranked as four stars. Three of those four-
star prospects signed in the pre-Stoops period – Demetrius
Goode (2006), D.J. Stafford (2007) and Alex Smith (2010) – never
played a down of football at UK. A fourth, quarterback Ryan
Mossakowski (2009), transferred without ever through a pass in
a game.
While stars are not always a perfect barometer of talent, fans
are responding to the team’s efforts. The 2014 Spring Game had
more than 50,000 fans show up to support the ‘Cats and since
Commonwealth Stadium expanded in 1999, UK has ranked in the
nation’s top 25 in attendance 11 times. 2013 saw the nation’s
second-largest improvement in per-game average attendance,
up 9,781 from to 59,372. Additional momentum has been
generated with the recently approved $120 million renovation of
Commonwealth stadium that will include planned additions in the
form of a multi-purpose recruiting room, new home team and
press facilities, and new team store and new full-service kitchen.
On October 31
st
, 2014, fresh off a win over the University of South
Carolina to snap a 17-game conference skid, Coach Stoops was
rewarded with a contract extension through the 2020 season.
A NEW ERA IN LEXINGTON
AT-A-GLANCE
2
There’s been a budding excitement around Lexington and the
Kentucky Wildcat football program. Now in his second year with
the Wildcats, Stoops has already won more games (five) this
season than the previous two seasons combined (two each in
2012 and 2013). The future is bright for continued progress, given
the recruiting success of Stoops and his coaching staff. With a
full year to recruit the 2014 signing group, the Kentucky coaches
landed a consensus top-25 class, including a No. 17 ranking by
Rivals.com, UK’s highest-rated class in the Internet era of
recruiting evaluation. Since he took the reins at Kentucky, Stoops
has signed or presently has commitments from 17 players that
are ranked as four-star prospects. From 2002 (the first year of
the Rivals recruiting data base) through 2012, Kentucky signed
only 14 total prospects ranked as four stars. Three of those four-
star prospects signed in the pre-Stoops period – Demetrius
Goode (2006), D.J. Stafford (2007) and Alex Smith (2010) – never
played a down of football at UK. A fourth, quarterback Ryan
Mossakowski (2009), transferred without ever through a pass in
a game.
While stars are not always a perfect barometer of talent, fans
are responding to the team’s efforts. The 2014 Spring Game had
more than 50,000 fans show up to support the ‘Cats and since
Commonwealth Stadium expanded in 1999, UK has ranked in the
nation’s top 25 in attendance 11 times. 2013 saw the nation’s
second-largest improvement in per-game average attendance,
up 9,781 from to 59,372. Additional momentum has been
generated with the recently approved $120 million renovation of
Commonwealth stadium that will include planned additions in the
form of a multi-purpose recruiting room, new home team and
press facilities, and new team store and new full-service kitchen.
On October 31
st
, 2014, fresh off a win over the University of South
Carolina to snap a 17-game conference skid, Coach Stoops was
rewarded with a contract extension through the 2020 season.
A NEW ERA IN LEXINGTON
JOYCE JULIUS &
ASSOCIATES
3
OVERVIEW (VIA JOYCE JULIUS & ASSOCIATES NAMING RIGHTS SPONSOR EXPOSURE PROJECTION)
This report showcases the projected quantitative exposure a corporation is expected to receive via name-in-title sponsorship rights of the University of Kentucky’s Commonwealth
Stadium on an annual basis. Impressions and exposure values stemming from television news coverage, print media, Internet news coverage monitored for one calendar year
provide the benchmark for the projection. Additionally, two 2014 home game telecasts were measured for potential sponsor exposure with those findings projected for a full season,
while local television and radio football programming is also included. Finally, on-site impact, as well as promotions, generating exposure for a potential stadium sponsor are likewise
detailed within this analysis.
TELEVISION EVENT COVERAGE
! Joyce Julius & Associates, Inc. monitored the SEC Network’s telecast of the home
Kentucky football game on August 30, 2014, as well as ESPNU’s coverage of the contest
from September 6, 2014 for in-broadcast exposure received by “Commonwealth
Stadium”
LOCAL TELEVISION PROGRAMMING
! Airings of 15 Coach Shows, along with recruiting, pre-season and bowl game specials—
appearing on WBKO, WTVW, WYMT, WSAZ, WKYT and WYMO—feature various mentions of
the stadium. It is projected each airing will average three mentions of the facility.
TELEVISION NEWS COVERAGE
! Cision, Inc., which reviews news programming appearing in all 210 U.S. markets, was
contracted to monitor closed-captioning exposure appearing on broadcasts throughout
the country mentioning Commonwealth Stadium from April 1, 2013 through March 30,
2014.
" CBS Sports Network, ESPN, ESPN2, and ESPNU all referenced Commonwealth
Stadium
" 223 programs in the Lexington, KY market produced 27% of the TV News
exposure value
LOCAL RADIO PROGRAMMING
! Airings of 15 Coach Shows and seven home game radio broadcast— appearing on 59
stations throughout Kentucky, Ohio and West Virginia—feature various mentions of the
stadium
PRINT MEDIA
! Print media was monitored Commonwealth Stadium exposure in conjunction with Lexis
Nexis, which analyzes more than 3,000 U.S. and International daily/weekly publications.
Publications were monitored from August 1, 2013 through July 31, 2014.
" 214 articles referencing the stadium appeared during September (most for
the year)
" 80.7% of articles originated from Kentucky publications
INTERNET NEWS
! Commonwealth Stadium appeared in 225 headlines while Stoops appeared 451 times.
55% of all articles were posted in September, October, and November
ASSOCIATES
3
OVERVIEW (VIA JOYCE JULIUS & ASSOCIATES NAMING RIGHTS SPONSOR EXPOSURE PROJECTION)
This report showcases the projected quantitative exposure a corporation is expected to receive via name-in-title sponsorship rights of the University of Kentucky’s Commonwealth
Stadium on an annual basis. Impressions and exposure values stemming from television news coverage, print media, Internet news coverage monitored for one calendar year
provide the benchmark for the projection. Additionally, two 2014 home game telecasts were measured for potential sponsor exposure with those findings projected for a full season,
while local television and radio football programming is also included. Finally, on-site impact, as well as promotions, generating exposure for a potential stadium sponsor are likewise
detailed within this analysis.
TELEVISION EVENT COVERAGE
! Joyce Julius & Associates, Inc. monitored the SEC Network’s telecast of the home
Kentucky football game on August 30, 2014, as well as ESPNU’s coverage of the contest
from September 6, 2014 for in-broadcast exposure received by “Commonwealth
Stadium”
LOCAL TELEVISION PROGRAMMING
! Airings of 15 Coach Shows, along with recruiting, pre-season and bowl game specials—
appearing on WBKO, WTVW, WYMT, WSAZ, WKYT and WYMO—feature various mentions of
the stadium. It is projected each airing will average three mentions of the facility.
TELEVISION NEWS COVERAGE
! Cision, Inc., which reviews news programming appearing in all 210 U.S. markets, was
contracted to monitor closed-captioning exposure appearing on broadcasts throughout
the country mentioning Commonwealth Stadium from April 1, 2013 through March 30,
2014.
" CBS Sports Network, ESPN, ESPN2, and ESPNU all referenced Commonwealth
Stadium
" 223 programs in the Lexington, KY market produced 27% of the TV News
exposure value
LOCAL RADIO PROGRAMMING
! Airings of 15 Coach Shows and seven home game radio broadcast— appearing on 59
stations throughout Kentucky, Ohio and West Virginia—feature various mentions of the
stadium
PRINT MEDIA
! Print media was monitored Commonwealth Stadium exposure in conjunction with Lexis
Nexis, which analyzes more than 3,000 U.S. and International daily/weekly publications.
Publications were monitored from August 1, 2013 through July 31, 2014.
" 214 articles referencing the stadium appeared during September (most for
the year)
" 80.7% of articles originated from Kentucky publications
INTERNET NEWS
! Commonwealth Stadium appeared in 225 headlines while Stoops appeared 451 times.
55% of all articles were posted in September, October, and November
JOYCE JULIUS &
ASSOCIATES
4
ON-SITE IMPACT/PROMOTIONS
! Various exterior signage locations, as well as printed materials, will provide a corporation with significant exposure. To determine on-site
impressions, an equation that factors the stadium's attendance and the number of at-site exposure opportunities is utilized. Total impressions
stemming from on-site assets are determined via the following formula:
# DISTRIBUTED/PLACEMENTS X ATTENDANCE X RECOGNITION GRADE = TOTAL IMPRESSIONS
! Recognition Grade factors were derived for each On-Site element. Data used within the assets were established via such sources as traffic counts,
published research on premium acceptance and usage, as well as proprietary Joyce Julius and Associates survey research. The following provides
examples of the Recognition Grade factors:
{1 (100%), 2 (70%), 3 (50%), 4 (30%), 5 (10%)}
! Recognition Grades are based on the following criteria
1. Location of the element/asset/inventory
2. Size/Clarity of the element/asset/inventory
3. Quality of the item
4. Duration of the Event
5. Type of Event where the Distribution Took Place
" Signage
" Printed Materials
" Online Advertising
" Premium Items
OVERVIEW – ANNUAL IMPACT!
TV! RADIO!PRINT!INTERNET!ON-SITE!
0:07:07(EVENT TV)!
!
42 (EVENT TV)!
EXPOSURE TIME!
MENTIONS/ARTICLES!
54 (LOCAL TV PROGRAMMING)!
652 (TV NEWS PROGRAMMING)!
96! 815! 3,340!
IMPRESSIONS (WATCH/ATTEND/LISTEN)!
13,104,000 (EVENT TV)!
1,046,779 (LOCAL TV)!
20,184,554!(TV NEWS)!
4,523,202!63,485,249!184,931,329!31,357,064!
EXPOSURE VALUE!
$695,570.00 (EVENT TV)!
$93,600.00 (LOCAL TV)!
$478,172.08!(TV NEWS)!
$116,924.76!$1,482,769.43!$4,381,023.17!$794,274.44!
318,632,177 IMPRESSIONS // $8,042,333.89!
ASSOCIATES
4
ON-SITE IMPACT/PROMOTIONS
! Various exterior signage locations, as well as printed materials, will provide a corporation with significant exposure. To determine on-site
impressions, an equation that factors the stadium's attendance and the number of at-site exposure opportunities is utilized. Total impressions
stemming from on-site assets are determined via the following formula:
# DISTRIBUTED/PLACEMENTS X ATTENDANCE X RECOGNITION GRADE = TOTAL IMPRESSIONS
! Recognition Grade factors were derived for each On-Site element. Data used within the assets were established via such sources as traffic counts,
published research on premium acceptance and usage, as well as proprietary Joyce Julius and Associates survey research. The following provides
examples of the Recognition Grade factors:
{1 (100%), 2 (70%), 3 (50%), 4 (30%), 5 (10%)}
! Recognition Grades are based on the following criteria
1. Location of the element/asset/inventory
2. Size/Clarity of the element/asset/inventory
3. Quality of the item
4. Duration of the Event
5. Type of Event where the Distribution Took Place
" Signage
" Printed Materials
" Online Advertising
" Premium Items
OVERVIEW – ANNUAL IMPACT!
TV! RADIO!PRINT!INTERNET!ON-SITE!
0:07:07(EVENT TV)!
!
42 (EVENT TV)!
EXPOSURE TIME!
MENTIONS/ARTICLES!
54 (LOCAL TV PROGRAMMING)!
652 (TV NEWS PROGRAMMING)!
96! 815! 3,340!
IMPRESSIONS (WATCH/ATTEND/LISTEN)!
13,104,000 (EVENT TV)!
1,046,779 (LOCAL TV)!
20,184,554!(TV NEWS)!
4,523,202!63,485,249!184,931,329!31,357,064!
EXPOSURE VALUE!
$695,570.00 (EVENT TV)!
$93,600.00 (LOCAL TV)!
$478,172.08!(TV NEWS)!
$116,924.76!$1,482,769.43!$4,381,023.17!$794,274.44!
318,632,177 IMPRESSIONS // $8,042,333.89!
JOYCE JULIUS &
ASSOCIATES
2
ASSOCIATES
2
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for
four (4) individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s
basketball home games. Cross-campus opportunities for endowed scholarships will also be available in the Gluck Equine Research Center and Department of
Veterinary Science. !
Alltech is a global animal health and nutrition company that provides natural, nutritional solutions to the food and feed industries. As one of the only privately held companies among
the top ten animal health companies in the world, Alltech has been able to stay focused on customer needs, innovation and long-term objectives fueling growth which has been
20-25% annually. The company is approaching $700 million in sales revenue and is on target to reach $1 billion in 2014.Dr. Karl Dawson (VP, Chief Scientific Officer) has served as the
director of the nutritional microbiology laboratory in the University of Kentucky department of animal sciences for the past 21 years while E. Michael Castle II (VP, Chief Legal Officer),
earned his bachelor’s degree in chemical engineering with a minor in mathematics from UK. Alltech donated $10,000 to a task force charged with developing a plan to help revitalize
Rupp Arena and the surrounding downtown district. The following naming rights agreement was developed through research on Alltech’s past involvement in sport obtained
from Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the following sponsorship inventory and
asset elements:
OVERVIEW
5
ALLTECH
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
PRINT
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
$9,566
$1,913
$1,530
$2,773
$42,479
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! On Campus and In-Venue Recycling and Garbage Disposal Bins
! “Alltech Upper Deck” Signage across the Stadium Façade and Section Portals
! Branded Dog Parks On-Campus and in the Greater-Lexington Community
$111,604
$149,994
$52,760
$7,560
IN-VENUE PROMOTION
! Alltech “Natural Performer of the Game” (TV, Radio, Social)
! Defensive Play/Player of the Game Presented by Alltech
Alltech strives to build natural defenses for quality of life
! The “Alltech Check” Instant Replay Presented by Alltech
$26,380
$21,983
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $924,981*
$465,243
$32,975
four (4) individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s
basketball home games. Cross-campus opportunities for endowed scholarships will also be available in the Gluck Equine Research Center and Department of
Veterinary Science. !
Alltech is a global animal health and nutrition company that provides natural, nutritional solutions to the food and feed industries. As one of the only privately held companies among
the top ten animal health companies in the world, Alltech has been able to stay focused on customer needs, innovation and long-term objectives fueling growth which has been
20-25% annually. The company is approaching $700 million in sales revenue and is on target to reach $1 billion in 2014.Dr. Karl Dawson (VP, Chief Scientific Officer) has served as the
director of the nutritional microbiology laboratory in the University of Kentucky department of animal sciences for the past 21 years while E. Michael Castle II (VP, Chief Legal Officer),
earned his bachelor’s degree in chemical engineering with a minor in mathematics from UK. Alltech donated $10,000 to a task force charged with developing a plan to help revitalize
Rupp Arena and the surrounding downtown district. The following naming rights agreement was developed through research on Alltech’s past involvement in sport obtained
from Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the following sponsorship inventory and
asset elements:
OVERVIEW
5
ALLTECH
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
$9,566
$1,913
$1,530
$2,773
$42,479
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! On Campus and In-Venue Recycling and Garbage Disposal Bins
! “Alltech Upper Deck” Signage across the Stadium Façade and Section Portals
! Branded Dog Parks On-Campus and in the Greater-Lexington Community
$111,604
$149,994
$52,760
$7,560
IN-VENUE PROMOTION
! Alltech “Natural Performer of the Game” (TV, Radio, Social)
! Defensive Play/Player of the Game Presented by Alltech
Alltech strives to build natural defenses for quality of life
! The “Alltech Check” Instant Replay Presented by Alltech
$26,380
$21,983
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $924,981*
$465,243
$32,975
ACTIVATION ELEMENTS: AT-A-GLANCE
SCOREBOARD LED MATRIX INVENTORY
SCOREBOARD BRANDED SIGNAGE
ACCESS TO TWO (2) SEASON SIDELINE
PASSES GOOD FOR ALL HOME UK
FOOTBALL GAMES
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY YEAR OF
THE NAMING RIGHTS AGREEMENT
ALLTECH BRANDED DOG PARKS ON
CAMPUS AND IN THE GREATER-
LEXINGTON AREA
ALLTECH NATURAL PERFORMER MVP OF
THE GAME RADIO INVENTORY WITH
OPPORTUNITY TO EXPAND TO TV AND
SOCIAL
ALLTECH’S DEFENSIVE PLAY OF THE
GAME AS ALLTECH STRIVES TO BUILD
NATURAL DEFENSES FOR QUALITY OF
LIFE
ALLTECH RECYCLING BINS IN
COMMONWEALTH STADIUM AND ON-
CAMPUS TO SUPPORT SUSTAINABILITY
FOR PEOPLE AND ANIMALS
6
ACTIVATION AND ENDOWED
SCHOLARSHIP OPPORTUNITIES FOR
PROFESSORSHIPS WITH THE GLUCK
EQUINE RESEARCH CENTER AND
DEPARTMENT OF VETERINARY SCIENCE
“ALLTECH UPPERDECK” SIGNAGE AT
EACH PORTAL ON THE UPPERDECK
INSTANT REPLAY BROUGHT TO YOU
BY ALLTECH CHECK INSTANT REPLAY
ALLTECH
SCOREBOARD LED MATRIX INVENTORY
SCOREBOARD BRANDED SIGNAGE
ACCESS TO TWO (2) SEASON SIDELINE
PASSES GOOD FOR ALL HOME UK
FOOTBALL GAMES
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY YEAR OF
THE NAMING RIGHTS AGREEMENT
ALLTECH BRANDED DOG PARKS ON
CAMPUS AND IN THE GREATER-
LEXINGTON AREA
ALLTECH NATURAL PERFORMER MVP OF
THE GAME RADIO INVENTORY WITH
OPPORTUNITY TO EXPAND TO TV AND
SOCIAL
ALLTECH’S DEFENSIVE PLAY OF THE
GAME AS ALLTECH STRIVES TO BUILD
NATURAL DEFENSES FOR QUALITY OF
LIFE
ALLTECH RECYCLING BINS IN
COMMONWEALTH STADIUM AND ON-
CAMPUS TO SUPPORT SUSTAINABILITY
FOR PEOPLE AND ANIMALS
6
ACTIVATION AND ENDOWED
SCHOLARSHIP OPPORTUNITIES FOR
PROFESSORSHIPS WITH THE GLUCK
EQUINE RESEARCH CENTER AND
DEPARTMENT OF VETERINARY SCIENCE
“ALLTECH UPPERDECK” SIGNAGE AT
EACH PORTAL ON THE UPPERDECK
INSTANT REPLAY BROUGHT TO YOU
BY ALLTECH CHECK INSTANT REPLAY
ALLTECH
ASHLAND/
VALVOLINE
7
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for
four (4) individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s
basketball home games. Additionally, Valvoline will have the opportunity to “Burn the Midnight Oil” as the presenting sponsor of Big Blue Madness and have
access to assets including, but not limited to, branding of the main equipment truck (UK Football: A Well-Oiled Machine), Valvoline Mechanics of the Play Big
Play Breakdown of the Game, Valvoline Drive of the Game, season ticket holder contact information for targeted rebate offers, Valvoline branded
concessionaire/volunteer uniforms to highlight the quick service nature of stadium concessions, and a “Loyal Oil” card for all UK students, faculty, and staff. !
Since its inception in 1924 as a regional petroleum refiner, Ashland has evolved into a specialty chemical company with a global reach, experiencing annual sales in excess of $6.502
billion. Headquarted in Covington, KY, Ashland/Valvoline is predominantly involved in sponsorship agreements with a diverse portfolio of NASCAR, NHRA and other motorsport
properties/ownership groups. Samuel J. Mitchell, Jr. (Senior VP, Ashland, Inc./President, Valvoline) currently serves on the board of the UK Gatton College of Business Dean’s
Advisory Board. The following naming rights agreement was developed through research on Ashland/Valvoline’s past involvement in sport obtained from Sports Business
Journal while using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the following sponsorship inventory and asset elements:
OVERVIEW
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
PRINT
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
DIGITAL SIGNAGE
! Main Video Board $42,479
EXPERIENTIAL
! Guaranteed Engine Program
Valvoline’s “Engine Guarantee” asks consumers to register their vehicle at Valvoline.com or on the concourse at UK home football
games, use Valvoline regularly for oil changes, and Valvoline will guarantee their engine up to 300,000 miles
$43,967
GIVEAWAY
! “Drive 38”
When the Cats score 38 or more points during the season, all fans in attendance using their ticket stub will be eligible to receive $5 off
their next Valvoline Instant Oil Change, a promotion to help celebrate Valvoline’s 38 Lexington locations
$56,277
STATIC SIGNAGE
! Exterior Branding on Main Scoreboard AND Interior Branding Opportunities on Elevator Doors/Associated Assets
! Cross-Campus Branding on all 18 Lexington CATS Shuttle Busses
! Valvoline Oil Change Quick Service Lots
From oil changes to tire pressure, Valvoline’s Instant Oil Change Quick Service Lot can be a one-stop-shop for fans looking to complete
routine maintenance on their car while they are in the game
$141,941
$28,350
$19,785
IN-VENUE PROMOTION
! Big Blue MaxLife Performers of the Game
! Instant Replay Brought to you by Valvoline Instant Oil Changes P.A. Read
! Opportunity to be a Game Day Presenting Sponsor for One (1) Home Football Game per Season
! Top Off Your Fluids Row/Section of the Game (Non-Alcoholic Beverages ONLY)
$43,967
$32,975
$12,276
$2,638
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $855,745*
$417,087
VALVOLINE
7
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for
four (4) individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s
basketball home games. Additionally, Valvoline will have the opportunity to “Burn the Midnight Oil” as the presenting sponsor of Big Blue Madness and have
access to assets including, but not limited to, branding of the main equipment truck (UK Football: A Well-Oiled Machine), Valvoline Mechanics of the Play Big
Play Breakdown of the Game, Valvoline Drive of the Game, season ticket holder contact information for targeted rebate offers, Valvoline branded
concessionaire/volunteer uniforms to highlight the quick service nature of stadium concessions, and a “Loyal Oil” card for all UK students, faculty, and staff. !
Since its inception in 1924 as a regional petroleum refiner, Ashland has evolved into a specialty chemical company with a global reach, experiencing annual sales in excess of $6.502
billion. Headquarted in Covington, KY, Ashland/Valvoline is predominantly involved in sponsorship agreements with a diverse portfolio of NASCAR, NHRA and other motorsport
properties/ownership groups. Samuel J. Mitchell, Jr. (Senior VP, Ashland, Inc./President, Valvoline) currently serves on the board of the UK Gatton College of Business Dean’s
Advisory Board. The following naming rights agreement was developed through research on Ashland/Valvoline’s past involvement in sport obtained from Sports Business
Journal while using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the following sponsorship inventory and asset elements:
OVERVIEW
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
DIGITAL SIGNAGE
! Main Video Board $42,479
EXPERIENTIAL
! Guaranteed Engine Program
Valvoline’s “Engine Guarantee” asks consumers to register their vehicle at Valvoline.com or on the concourse at UK home football
games, use Valvoline regularly for oil changes, and Valvoline will guarantee their engine up to 300,000 miles
$43,967
GIVEAWAY
! “Drive 38”
When the Cats score 38 or more points during the season, all fans in attendance using their ticket stub will be eligible to receive $5 off
their next Valvoline Instant Oil Change, a promotion to help celebrate Valvoline’s 38 Lexington locations
$56,277
STATIC SIGNAGE
! Exterior Branding on Main Scoreboard AND Interior Branding Opportunities on Elevator Doors/Associated Assets
! Cross-Campus Branding on all 18 Lexington CATS Shuttle Busses
! Valvoline Oil Change Quick Service Lots
From oil changes to tire pressure, Valvoline’s Instant Oil Change Quick Service Lot can be a one-stop-shop for fans looking to complete
routine maintenance on their car while they are in the game
$141,941
$28,350
$19,785
IN-VENUE PROMOTION
! Big Blue MaxLife Performers of the Game
! Instant Replay Brought to you by Valvoline Instant Oil Changes P.A. Read
! Opportunity to be a Game Day Presenting Sponsor for One (1) Home Football Game per Season
! Top Off Your Fluids Row/Section of the Game (Non-Alcoholic Beverages ONLY)
$43,967
$32,975
$12,276
$2,638
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $855,745*
$417,087
ACTIVATION ELEMENTS: AT-A-GLANCE
VALVOLINE MECHANICS OF THE
PLAY BIG PLAY BREAKDOWN TV
INVENTORY
$5 OFF AN OIL CHANGE WHEN
KENTUCKY SCORES 38 OR MORE
POINTS IN A GAME TO CELEBRATE
VALVOLINE’S 38 LEXINGTON
LOCATIONS. UK IS AVERAGING 29.2
POINTS PER GAME IN 2014
OPPORTUNITY TO “BURN THE
MIDNIGHT OIL” AS THE
PRESENTING SPONSOR OF BIG
BLUE MADNESS
CROSS-CAMPUS BRANDING OF THE
18 CATS LEXINGTON TRANSIT
BUSSES THAT SERVE OVER
750,000 RIDERS ANNUALLY
VALVOLINE BRANDED SHIRTS
FOR CONCESSION WORKERS AND
VOLUNTEERS TO SHOWCASE
THEIR EXPERTISE AS A QUICK-
SERVICE LOCATION
EQUIPMENT TRUCK BRANDING
WITH KENTUCKY FOOTBALL AS A
“WELL-OILED MACHINE”
BRANDING ON ALL MEDICAL
GATOR AND FACILITY VEHICLES
INSTANT REPLAY PRESENTED BY
VALVOLINE INSTANT OIL CHANGES
“LOYAL OIL” CARDS FOR ALL
UNIVERSITY OF KENTUCKY
STUDENTS AND STAFF
“TOP OFF YOUR FLUIDS” SECTION AND
ROW OF THE GAME P.A. READ THAT
ALLOWS FANS IN A PRE-DETERMINED
SECTION TO TOP OF THEIR FLUIDS ON
ONLY NON-ALCOHOLIC BEVERAGES
VALVOLINE TAILGATE LOTS THAT
ALLOW FANS TO PARK THEIR CAR
AND HAVE INSTANT SERVICE
DONE BY ON-SITE STAFF (I.E. TIRE
PRESSURE, ETC.)
EXTERIOR SCOREBOARD
BRANDING SIGNAGE
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY YEAR
OF THE NAMING RIGHTS
AGREEMENT
ASHLAND/
VALVOLINE
SCOREBOARD LED MATRIX
INVENTORY
ACCESS TO TWO (2) SEASON
SIDELINE PASSES GOOD FOR ALL
HOME UK FOOTBALL GAMES
8
PREFERRED OIL OF UK
ATHLETICS IN HELPING PRODUCE
WELL-OILED MACHINES
VALVOLINE MECHANICS OF THE
PLAY BIG PLAY BREAKDOWN TV
INVENTORY
$5 OFF AN OIL CHANGE WHEN
KENTUCKY SCORES 38 OR MORE
POINTS IN A GAME TO CELEBRATE
VALVOLINE’S 38 LEXINGTON
LOCATIONS. UK IS AVERAGING 29.2
POINTS PER GAME IN 2014
OPPORTUNITY TO “BURN THE
MIDNIGHT OIL” AS THE
PRESENTING SPONSOR OF BIG
BLUE MADNESS
CROSS-CAMPUS BRANDING OF THE
18 CATS LEXINGTON TRANSIT
BUSSES THAT SERVE OVER
750,000 RIDERS ANNUALLY
VALVOLINE BRANDED SHIRTS
FOR CONCESSION WORKERS AND
VOLUNTEERS TO SHOWCASE
THEIR EXPERTISE AS A QUICK-
SERVICE LOCATION
EQUIPMENT TRUCK BRANDING
WITH KENTUCKY FOOTBALL AS A
“WELL-OILED MACHINE”
BRANDING ON ALL MEDICAL
GATOR AND FACILITY VEHICLES
INSTANT REPLAY PRESENTED BY
VALVOLINE INSTANT OIL CHANGES
“LOYAL OIL” CARDS FOR ALL
UNIVERSITY OF KENTUCKY
STUDENTS AND STAFF
“TOP OFF YOUR FLUIDS” SECTION AND
ROW OF THE GAME P.A. READ THAT
ALLOWS FANS IN A PRE-DETERMINED
SECTION TO TOP OF THEIR FLUIDS ON
ONLY NON-ALCOHOLIC BEVERAGES
VALVOLINE TAILGATE LOTS THAT
ALLOW FANS TO PARK THEIR CAR
AND HAVE INSTANT SERVICE
DONE BY ON-SITE STAFF (I.E. TIRE
PRESSURE, ETC.)
EXTERIOR SCOREBOARD
BRANDING SIGNAGE
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY YEAR
OF THE NAMING RIGHTS
AGREEMENT
ASHLAND/
VALVOLINE
SCOREBOARD LED MATRIX
INVENTORY
ACCESS TO TWO (2) SEASON
SIDELINE PASSES GOOD FOR ALL
HOME UK FOOTBALL GAMES
8
PREFERRED OIL OF UK
ATHLETICS IN HELPING PRODUCE
WELL-OILED MACHINES
BIG ASS
SOLUTIONS
9
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for four (4)
individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s basketball home
games. Additionally, with access to campus-wide rights, Big Ass Solutions could become the exclusive climate control provider for all on-campus buildings and facilities,
establishing the University of Kentucky as a “beta site” to test Big Ass Solutions recent integration with the Nest Learning Thermostat. It is projected that such a move to
help the University save anywhere from 4-6% on its current $38 million annual utility bill, an equivalent of between $1.52 million and $2.28 million in reduced energy bills.
Big Ass Solutions manufactures fans and lights in Lexington, Ky., where the company is headquartered and founded back in 1999. Big Ass Solutions’ products are integrated in
thousands of residential, commercial and industrial applications including usage by numerous NFL, MLB and NBA franchises. Recognized as one of the fastest growing manufacturing
companies in Kentucky as part of Inc., Magazine’s list of the 5,000 fastest growing private companies nationwide, Big Ass Solutions saw annual revenue increase from $34 million to
$122 million between 2009 and 2013. The company expects revenue of $175 million in 2014 and aims to reach $1 billion annually by 2020, With it’s recent partnership with the Nest
Learning Thermostat, Big Ass Solutions is looking to further tap into a residential market that includes nearly 300 million ceiling fans in the U.S., an average of three to four per
home. The following naming rights agreement was developed through research on Big Ass Solution’s past involvement in sport obtained from Sports Business Journal
while using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the following sponsorship inventory and asset elements:
OVERVIEW
PRINT
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! In-Venue Field Branding on the Kentucky North/South 20-yard lines Adjacent to the Team Box
! Press Box Naming Rights Opportunity
! Licensing Rights to Produce UK/Big Blue Nation (BBN) Haiku Residential Fan Blades
IN-VENUE PROMOTION
! “Be Cool, Think Smart” Moment of the Game (Opportunity for Radio/Television Extension
! Opportunity to be a Presenting Sponsor for One (1) Home Game during the Season
$9,566
$1,913
$1,530
$2,773
$40,164
$105,520
$79,140
$52,760
$26,380
$2,638
$12,276
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $741,825*
$407,205
ANY POST-GRADUATE
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
SOLUTIONS
9
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for four (4)
individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s basketball home
games. Additionally, with access to campus-wide rights, Big Ass Solutions could become the exclusive climate control provider for all on-campus buildings and facilities,
establishing the University of Kentucky as a “beta site” to test Big Ass Solutions recent integration with the Nest Learning Thermostat. It is projected that such a move to
help the University save anywhere from 4-6% on its current $38 million annual utility bill, an equivalent of between $1.52 million and $2.28 million in reduced energy bills.
Big Ass Solutions manufactures fans and lights in Lexington, Ky., where the company is headquartered and founded back in 1999. Big Ass Solutions’ products are integrated in
thousands of residential, commercial and industrial applications including usage by numerous NFL, MLB and NBA franchises. Recognized as one of the fastest growing manufacturing
companies in Kentucky as part of Inc., Magazine’s list of the 5,000 fastest growing private companies nationwide, Big Ass Solutions saw annual revenue increase from $34 million to
$122 million between 2009 and 2013. The company expects revenue of $175 million in 2014 and aims to reach $1 billion annually by 2020, With it’s recent partnership with the Nest
Learning Thermostat, Big Ass Solutions is looking to further tap into a residential market that includes nearly 300 million ceiling fans in the U.S., an average of three to four per
home. The following naming rights agreement was developed through research on Big Ass Solution’s past involvement in sport obtained from Sports Business Journal
while using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the following sponsorship inventory and asset elements:
OVERVIEW
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! In-Venue Field Branding on the Kentucky North/South 20-yard lines Adjacent to the Team Box
! Press Box Naming Rights Opportunity
! Licensing Rights to Produce UK/Big Blue Nation (BBN) Haiku Residential Fan Blades
IN-VENUE PROMOTION
! “Be Cool, Think Smart” Moment of the Game (Opportunity for Radio/Television Extension
! Opportunity to be a Presenting Sponsor for One (1) Home Game during the Season
$9,566
$1,913
$1,530
$2,773
$40,164
$105,520
$79,140
$52,760
$26,380
$2,638
$12,276
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $741,825*
$407,205
ANY POST-GRADUATE
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
ACTIVATION ELEMENTS: AT-A-GLANCE
SCOREBOARD LED MATRIX INVENTORY
SCOREBOARD BRANDED SIGNAGE
ACCESS TO TWO (2) SEASON SIDELINE PASSES
GOOD FOR ALL HOME UK FOOTBALL GAMES
ACCESS TO ONE (1) SUITE ON A SEASON-BASIS FOR
EVERY YEAR OF THE NAMING RIGHTS AGREEMENT
“BE COOL, THINK SMART”/”COOL UNDER
PRESSURE” MOMENT OF THE GAME RADIO/TV
INVENTORY
UK/BIG BLUE NATION LICENSING AND BRANDING
OPPORTUNITIES ON HAIKU MODEL/SMART FAN
BLADES (OVER 100,000 TOTAL UNIT SALES IN 2013)
NAMING RIGHTS OPPORTUNITY FOR THE NEW PRESS
BOX EXPANSION
OPPORTUNITY FOR CROSS-CAMPUS INTEGRATION OF
HAIKU SMART FAN/NEST LEARNING THERMOSTAT
TECHNOLOGY TO ACT AS A BETA SITE (ESTIMATED
SAVINGS OF 4-6% ON $38 MILLION UTILITY BILL
EQUATES TO $1.52 - $2.28 MILLION IN ANNUAL
SAVINGS)
BIG ASS
SOLUTIONS
10
SCOREBOARD LED MATRIX INVENTORY
SCOREBOARD BRANDED SIGNAGE
ACCESS TO TWO (2) SEASON SIDELINE PASSES
GOOD FOR ALL HOME UK FOOTBALL GAMES
ACCESS TO ONE (1) SUITE ON A SEASON-BASIS FOR
EVERY YEAR OF THE NAMING RIGHTS AGREEMENT
“BE COOL, THINK SMART”/”COOL UNDER
PRESSURE” MOMENT OF THE GAME RADIO/TV
INVENTORY
UK/BIG BLUE NATION LICENSING AND BRANDING
OPPORTUNITIES ON HAIKU MODEL/SMART FAN
BLADES (OVER 100,000 TOTAL UNIT SALES IN 2013)
NAMING RIGHTS OPPORTUNITY FOR THE NEW PRESS
BOX EXPANSION
OPPORTUNITY FOR CROSS-CAMPUS INTEGRATION OF
HAIKU SMART FAN/NEST LEARNING THERMOSTAT
TECHNOLOGY TO ACT AS A BETA SITE (ESTIMATED
SAVINGS OF 4-6% ON $38 MILLION UTILITY BILL
EQUATES TO $1.52 - $2.28 MILLION IN ANNUAL
SAVINGS)
BIG ASS
SOLUTIONS
10
CENTRAL BANK
11
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for
four (4) individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s
basketball home games. Additionally, while this valuation factors in exclusive in-venue placement of Central Bank ATM’s at Commonwealth Stadium on game
days, it does not include campus-wide ATM placement across all 26 residence halls and other athletic events, including Rupp Arena. Further, Central Bank will
have access to UK student-athletes via their wealth management seminar series as well as University alumni, donors, season ticket holders, and campus and
athletic staff through monthly financial services seminars hosted at Commonwealth Stadium or Nutter Fieldhouse. Similar to TCF’s naming rights agreement
with the University of Minnesota that provided internship and co-op experiences for students, Central Bank will have unparalleled access to UK students in the
Gatton College of Business and Economics. Lastly, to promote the passion for Big Blue Nation through their consumption and spending behavior, UK fans can
receive uniquely branded Central Bank checks/checkbooks that display historical moments and student-athletes in Kentucky Athletics history similar to
Maker’s Mark collector edition, blue wax bottles. As the preferred bank for athletic department loans, Central Bank will also have the opportunity for co-
branding opportunities on all ATM money tubes, bank envelops, and other ancillary materials. !
The Mission of Central Bancshares is to become Kentucky’s leading, high performing, community banking company by empowering staff to deliver consistently superior service
and value to Central Bank customers, shareholders and communities. Anthany Beatty, current Mayoral candidate for the City of Lexington and Assistant VP – Campus Services/Public
Safety after serving as the Lexington Chief of Police from 2001-2007 sits on the Central Bank Lexington Advisory Board of Directors. Additionally Everette McCorvey (UK Board of
Trustees) and Michael Tearney (KPMG Endowed Professor Emeritus, Gatton College of Business and Economics) also serve on the Central Bank Lexington Advisory Board of Directors.
In addition to their current involvement with UK, Central Blank, announced a joint gift of $7 million to support a new auditorium in the College of Business and co-fund a new project at
the A.B. Chandler Hospital in Lexington. The following naming rights agreement was developed through research on Central Bank’s past involvement in sport obtained from
Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the following sponsorship inventory and asset
elements:
OVERVIEW
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
PRINT
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
$42,479
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! Exclusive In-Venue Placement of Central Bank ATMS
! Co-Branding Opportunities on All UK Parking and Transportation Bus Passes
CATS serves over 40,000 daily commuters to campus and over 750,000 annual riders
! Practice Jersey and Helmet Signage
! Logo Placement on All Undergraduate and Graduate WildCard Student ID Cards (28,892)
! Interior Branded Signage
$111,604
$50,123
$42,525
$50,122
$5,783
$10,552
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $715,849*
$392,615
11
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for
four (4) individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s
basketball home games. Additionally, while this valuation factors in exclusive in-venue placement of Central Bank ATM’s at Commonwealth Stadium on game
days, it does not include campus-wide ATM placement across all 26 residence halls and other athletic events, including Rupp Arena. Further, Central Bank will
have access to UK student-athletes via their wealth management seminar series as well as University alumni, donors, season ticket holders, and campus and
athletic staff through monthly financial services seminars hosted at Commonwealth Stadium or Nutter Fieldhouse. Similar to TCF’s naming rights agreement
with the University of Minnesota that provided internship and co-op experiences for students, Central Bank will have unparalleled access to UK students in the
Gatton College of Business and Economics. Lastly, to promote the passion for Big Blue Nation through their consumption and spending behavior, UK fans can
receive uniquely branded Central Bank checks/checkbooks that display historical moments and student-athletes in Kentucky Athletics history similar to
Maker’s Mark collector edition, blue wax bottles. As the preferred bank for athletic department loans, Central Bank will also have the opportunity for co-
branding opportunities on all ATM money tubes, bank envelops, and other ancillary materials. !
The Mission of Central Bancshares is to become Kentucky’s leading, high performing, community banking company by empowering staff to deliver consistently superior service
and value to Central Bank customers, shareholders and communities. Anthany Beatty, current Mayoral candidate for the City of Lexington and Assistant VP – Campus Services/Public
Safety after serving as the Lexington Chief of Police from 2001-2007 sits on the Central Bank Lexington Advisory Board of Directors. Additionally Everette McCorvey (UK Board of
Trustees) and Michael Tearney (KPMG Endowed Professor Emeritus, Gatton College of Business and Economics) also serve on the Central Bank Lexington Advisory Board of Directors.
In addition to their current involvement with UK, Central Blank, announced a joint gift of $7 million to support a new auditorium in the College of Business and co-fund a new project at
the A.B. Chandler Hospital in Lexington. The following naming rights agreement was developed through research on Central Bank’s past involvement in sport obtained from
Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the following sponsorship inventory and asset
elements:
OVERVIEW
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
$42,479
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! Exclusive In-Venue Placement of Central Bank ATMS
! Co-Branding Opportunities on All UK Parking and Transportation Bus Passes
CATS serves over 40,000 daily commuters to campus and over 750,000 annual riders
! Practice Jersey and Helmet Signage
! Logo Placement on All Undergraduate and Graduate WildCard Student ID Cards (28,892)
! Interior Branded Signage
$111,604
$50,123
$42,525
$50,122
$5,783
$10,552
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $715,849*
$392,615
ACTIVATION ELEMENTS: AT-A-GLANCE
ACCESS TO TWO (2) SEASON
SIDELINE PASSES GOOD FOR
ALL HOME UK FOOTBALL
GAMES
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY
YEAR OF THE NAMING RIGHTS
AGREEMENT
SCOREBOARD LED MATRIX
INVENTORY
CO-BRANDING OPPORTUNITIES
ON ALL PRACTICE JERSEYS OR
APPAREL
FREE SEASON TICKETS FOR ALL
UK STUDENTS WHO SIGN UP FOR
A CENTRAL BANK STUDENT
CHECKING ACCOUNT
OPPORTUNITY TO PARTNER WITH
THE GATTON COLLEGE OF
BUSINESS AND ECONOMICS FOR
STUDENT INTERNSHIPS AND CO-
OP EXPERIENCES
WITH A STUDENT ENROLLMENT JUST SHY
OF 29,000 (UNDERGRADUATE AND
GRADUATE), CENTRAL BANK WOULD HAVE
LOGO PLACEMENT ON ALL 28,928
WILDCARD ID CARDS THAT
SIMULTANEOUSLY ACT AS THEIR STUDENT
DEBIT CARD
EXCLUSIVE ON-CAMPUS ATM-PLACEMENT
IN ALL 26 UK RESIDENCE HALLS AS WELL
AS EXCLUSIVE IN-VENUE PLACEMENT OF
ALL ATM’S AT UK ATHLETIC FUNCTIONS IN
COMMONWEALTH STADIUM AND RUPP
ARENA AS A PREFERRED BANKING PARTNER
WEALTH MANAGEMENT
SEMINARS FOR ALL UK STUDENT
ATHLETES TO DISCUSS WEALTH
MANAGEMENT PLANS AND
STRATEGIES
12
CENTRAL BANK
SCOREBOARD BRANDED
SIGNAGE
A VIP ENTRANCE GATE AT
COMMONWEALTH STADIUM FOR
ALL UK FANS WHO PRESENT A
VALID CENTRAL BANK DEBIT OR
CREDIT CARD
WITH OVER 40,000 PEOPLE WHO COME TO
CAMPUS EVERYDAY, INCLUDING NEARLY
750,000 ANNUAL RIDERS, CENTRAL BANK
WOULD RECEIVE BRANDING OPPORTUNITIES
ON ALL UK PARKING AND TRANSPORTATION
BUS PASSES
MONTHLY FINANCIAL SERVICES
SEMINARS OPEN TO UK SEASON
TICKET HOLDERS, ATHLETIC
DEPARTMENT AS WELL AS
UNIVERSITY STAFF
UK ATHLETICS SPECIALLY BRANDED
HISTORICAL CENTRAL BANK CHECKS
AND CHECK BOOKS THAT FEATURE
HISTORIC MOMENTS AND STUDENT
ATHLETES
CO-BRANDING OPPORTUNITIES
ON ATM TUBES AND ANCILLARY
BANK MATERIALS AND
COLLATERAL
ACCESS TO TWO (2) SEASON
SIDELINE PASSES GOOD FOR
ALL HOME UK FOOTBALL
GAMES
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY
YEAR OF THE NAMING RIGHTS
AGREEMENT
SCOREBOARD LED MATRIX
INVENTORY
CO-BRANDING OPPORTUNITIES
ON ALL PRACTICE JERSEYS OR
APPAREL
FREE SEASON TICKETS FOR ALL
UK STUDENTS WHO SIGN UP FOR
A CENTRAL BANK STUDENT
CHECKING ACCOUNT
OPPORTUNITY TO PARTNER WITH
THE GATTON COLLEGE OF
BUSINESS AND ECONOMICS FOR
STUDENT INTERNSHIPS AND CO-
OP EXPERIENCES
WITH A STUDENT ENROLLMENT JUST SHY
OF 29,000 (UNDERGRADUATE AND
GRADUATE), CENTRAL BANK WOULD HAVE
LOGO PLACEMENT ON ALL 28,928
WILDCARD ID CARDS THAT
SIMULTANEOUSLY ACT AS THEIR STUDENT
DEBIT CARD
EXCLUSIVE ON-CAMPUS ATM-PLACEMENT
IN ALL 26 UK RESIDENCE HALLS AS WELL
AS EXCLUSIVE IN-VENUE PLACEMENT OF
ALL ATM’S AT UK ATHLETIC FUNCTIONS IN
COMMONWEALTH STADIUM AND RUPP
ARENA AS A PREFERRED BANKING PARTNER
WEALTH MANAGEMENT
SEMINARS FOR ALL UK STUDENT
ATHLETES TO DISCUSS WEALTH
MANAGEMENT PLANS AND
STRATEGIES
12
CENTRAL BANK
SCOREBOARD BRANDED
SIGNAGE
A VIP ENTRANCE GATE AT
COMMONWEALTH STADIUM FOR
ALL UK FANS WHO PRESENT A
VALID CENTRAL BANK DEBIT OR
CREDIT CARD
WITH OVER 40,000 PEOPLE WHO COME TO
CAMPUS EVERYDAY, INCLUDING NEARLY
750,000 ANNUAL RIDERS, CENTRAL BANK
WOULD RECEIVE BRANDING OPPORTUNITIES
ON ALL UK PARKING AND TRANSPORTATION
BUS PASSES
MONTHLY FINANCIAL SERVICES
SEMINARS OPEN TO UK SEASON
TICKET HOLDERS, ATHLETIC
DEPARTMENT AS WELL AS
UNIVERSITY STAFF
UK ATHLETICS SPECIALLY BRANDED
HISTORICAL CENTRAL BANK CHECKS
AND CHECK BOOKS THAT FEATURE
HISTORIC MOMENTS AND STUDENT
ATHLETES
CO-BRANDING OPPORTUNITIES
ON ATM TUBES AND ANCILLARY
BANK MATERIALS AND
COLLATERAL
DISH NETWORK
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for four
(4) individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s basketball
home games. Additionally, fans who sign up for Dish using a special registration code can receive a UK branded Dish receiver box and custom Big Blue Nation TV
remote. Those fans who successfully refer their friends, family, or fellow fans to register for Dish as their TV service provider will have the chance to win VIP
experiential opportunities during the season as well as two (2) free tickets to a future game. !
The #2 provider of satellite-based pay-TV in the US serves about 14 million subscribers, which includes business clients in such industries as hospitality, restaurant, and retail. In
March 2014 Dish Network agreed to an agreement to carry the SEC Network as part of a wider carriage deal with Disney-ABC Television Group for its ABC owned-and-operated
stations and cable network. It’s important to note subscriber related revenue accounted for over 92% of total profits last year. Dish Network’s past involvement in sport includes
activation with MLB, the NFL, as well as the University of Tennessee, UCLA, and Virginia Tech University. The following naming rights agreement was developed through research
on Dish Network’s past involvement in sport obtained from Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market value
estimate of the following sponsorship inventory and asset elements:
OVERVIEW
13
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
PRINT
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
EXPERIENTIAL
! Fans Can Sign Up for Dish Service on the Concourse at All UK Home Football Games $6,595
ONLINE AND SOCIAL MEDIA
! “The Latest Dish” Presented by Dish Network
Each week via social media and radio inventory, Head Coach Mark Stoops will provide his take on the program and upcoming
matchups at his radio show, Big Blue Weekly
$3,346
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
$42,479
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! Dish Lounge Club Area/Dish Deck Premium Seating Area
! Practice Jersey and Helmet Signage
! Interior Branded Signage
! Branded Signage on the Concourse/Kiosks for Fans to Sign Up with Dish as their Television Provider
$111,604
$42,525
$46,165
$10,552
$6,595
IN-VENUE PROMOTION
! “Upgrade to Dish” P.A. Read $21,983
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $699,781*
$392,615
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for four
(4) individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s basketball
home games. Additionally, fans who sign up for Dish using a special registration code can receive a UK branded Dish receiver box and custom Big Blue Nation TV
remote. Those fans who successfully refer their friends, family, or fellow fans to register for Dish as their TV service provider will have the chance to win VIP
experiential opportunities during the season as well as two (2) free tickets to a future game. !
The #2 provider of satellite-based pay-TV in the US serves about 14 million subscribers, which includes business clients in such industries as hospitality, restaurant, and retail. In
March 2014 Dish Network agreed to an agreement to carry the SEC Network as part of a wider carriage deal with Disney-ABC Television Group for its ABC owned-and-operated
stations and cable network. It’s important to note subscriber related revenue accounted for over 92% of total profits last year. Dish Network’s past involvement in sport includes
activation with MLB, the NFL, as well as the University of Tennessee, UCLA, and Virginia Tech University. The following naming rights agreement was developed through research
on Dish Network’s past involvement in sport obtained from Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market value
estimate of the following sponsorship inventory and asset elements:
OVERVIEW
13
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
EXPERIENTIAL
! Fans Can Sign Up for Dish Service on the Concourse at All UK Home Football Games $6,595
ONLINE AND SOCIAL MEDIA
! “The Latest Dish” Presented by Dish Network
Each week via social media and radio inventory, Head Coach Mark Stoops will provide his take on the program and upcoming
matchups at his radio show, Big Blue Weekly
$3,346
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
$42,479
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! Dish Lounge Club Area/Dish Deck Premium Seating Area
! Practice Jersey and Helmet Signage
! Interior Branded Signage
! Branded Signage on the Concourse/Kiosks for Fans to Sign Up with Dish as their Television Provider
$111,604
$42,525
$46,165
$10,552
$6,595
IN-VENUE PROMOTION
! “Upgrade to Dish” P.A. Read $21,983
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $699,781*
$392,615
ACTIVATION ELEMENTS: AT-A-GLANCE
DISH MEMBERS WILL RECEIVE
TARGETED OFFERS FOR
EXCLUSIVE DEALS ON UK
APPAREL, TICKETS, SPECIAL
EVENTS AND MORE
SCOREBOARD LED MATRIX
INVENTORY
“THE LATEST DISH” RADIO AND
SOCIAL INVENTORY AS COACH MARK
STOOPS PREVIEWS THE UPCOMING
MATCHUP AT HIS WEEKLY COACH’S
SHOW, BIG BLUE WEEKLY, ON
MONDAYS FROM 6:00-7:00PM EST
UPGRADE TO DISH AT A UK
FOOTBALL GAME AND THE
WILDCATS WILL UPGRADE YOUR
SEATING EXPERIENCE FOR A
FUTURE GAME THAT SEASON
SIGN UP FOR DISH WITH A SELECT
PROMOTIONAL CODE AND RECEIVE
A UK BRANDED DISH RECEIVER
AND TV REMOTE
CO-BRANDING OPPORTUNITIES
ON ALL PRACTICE JERSEYS OR
APPAREL
DISH LOUNGE CLUB AREA WITHIN THE
NEW EXPANSION TO COMMONWEALTH
STADIUM
DIISH DECK PREMIUM SEATING
EXPERIENCE AVAILABLE ONLY FOR
SELECT DISH CUSTOMERS CHOSEN
ON A WEEKLY BASIS AFTER THEY SIGN
UP FOR THEIR CHANCE TO WIN
ONLINE
WITH DISH NETWORK SIGN UP KIOSKS
ACROSS THE CONCOURSE OF
COMMONWEALTH STADIUM, FANS CAN
GET INTO THE ACTION BY GETTING
THEIR FIRST MONTH FREE, A UK FLAG,
AND MORE
14
SCOREBOARD BRANDED SIGNAGE
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY YEAR
OF THE NAMING RIGHTS
AGREEMENT
ACCESS TO TWO (2) SEASON
SIDELINE PASSES GOOD FOR ALL
HOME UK FOOTBALL GAMES
DISH WILL RECEIVE ENTRANCE
BRANDED SIGNAGE WITH A DEDICATED
GATE FOR DISH CUSTOMERS OR
PREMIUM SEAT HOLDERS IN A DISH
SEATING/CLUB SPACE
SUCCESSFULLY REFER A FAN TO SIGN
UP FOR DISH NETWORK AT A UK HOME
GAME AND RECEIVE A VIP EXPERIENCE
TO BE ON THE SIDELINES PRE-GAME AS
WELL AS FREE TICKETS TO A FUTURE
GAME THAT SEASON
DISH NETWORK
DISH MEMBERS WILL RECEIVE
TARGETED OFFERS FOR
EXCLUSIVE DEALS ON UK
APPAREL, TICKETS, SPECIAL
EVENTS AND MORE
SCOREBOARD LED MATRIX
INVENTORY
“THE LATEST DISH” RADIO AND
SOCIAL INVENTORY AS COACH MARK
STOOPS PREVIEWS THE UPCOMING
MATCHUP AT HIS WEEKLY COACH’S
SHOW, BIG BLUE WEEKLY, ON
MONDAYS FROM 6:00-7:00PM EST
UPGRADE TO DISH AT A UK
FOOTBALL GAME AND THE
WILDCATS WILL UPGRADE YOUR
SEATING EXPERIENCE FOR A
FUTURE GAME THAT SEASON
SIGN UP FOR DISH WITH A SELECT
PROMOTIONAL CODE AND RECEIVE
A UK BRANDED DISH RECEIVER
AND TV REMOTE
CO-BRANDING OPPORTUNITIES
ON ALL PRACTICE JERSEYS OR
APPAREL
DISH LOUNGE CLUB AREA WITHIN THE
NEW EXPANSION TO COMMONWEALTH
STADIUM
DIISH DECK PREMIUM SEATING
EXPERIENCE AVAILABLE ONLY FOR
SELECT DISH CUSTOMERS CHOSEN
ON A WEEKLY BASIS AFTER THEY SIGN
UP FOR THEIR CHANCE TO WIN
ONLINE
WITH DISH NETWORK SIGN UP KIOSKS
ACROSS THE CONCOURSE OF
COMMONWEALTH STADIUM, FANS CAN
GET INTO THE ACTION BY GETTING
THEIR FIRST MONTH FREE, A UK FLAG,
AND MORE
14
SCOREBOARD BRANDED SIGNAGE
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY YEAR
OF THE NAMING RIGHTS
AGREEMENT
ACCESS TO TWO (2) SEASON
SIDELINE PASSES GOOD FOR ALL
HOME UK FOOTBALL GAMES
DISH WILL RECEIVE ENTRANCE
BRANDED SIGNAGE WITH A DEDICATED
GATE FOR DISH CUSTOMERS OR
PREMIUM SEAT HOLDERS IN A DISH
SEATING/CLUB SPACE
SUCCESSFULLY REFER A FAN TO SIGN
UP FOR DISH NETWORK AT A UK HOME
GAME AND RECEIVE A VIP EXPERIENCE
TO BE ON THE SIDELINES PRE-GAME AS
WELL AS FREE TICKETS TO A FUTURE
GAME THAT SEASON
DISH NETWORK
HUMANA
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for
four (4) individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s
basketball home games. Additionally, Humana will serve as the presenting sponsor for all University of Kentucky Football youth camps and clinics as well as
the major health care provider and health benefits company of UK faculty and staff. Through the use of branded on campus bike kiosks/stations and pedal
busses to transport fans on game days, Humana will offer comprehensive, healthy-living, transportation solutions for fans, patrons, students, staff, and
alumni. Humana will also have exclusive facility-use access to Commonwealth Stadium for events used to advance the overall mission of the company,
including but not limited to marathons/half-marathons (i.e. utilizing the 50-yard line as a finish line, Nutter Field House for pre-game fitness fest/race check-
in, etc.). Lastly, with health care projected to be the sponsorship category in sports and live events with the largest estimated growth potential (21%)
according to a January 2014 Turnkey Sports study, offering targeted season ticket discounts to those Kentucky-based companies that have enrolled with
Humana as their health care insurance provider for employees and staff will offer an attractive platform to bridge the company and its goals with the
University and Wildcat fans across the state. !
With a focus on health and well-being Humana is one of the nation’s largest publicly traded health benefits companies, with approximately 11.2 million members. Headquarted in
Louisville, KY, Humana saw total revenue of $36.832 billion in 2012. Steven E. McCulley (Senior VP/Chief Accounting Officer) earned his Bachelor of Science in accounting from the
University of Kentucky (UK). Humana currently has a sport sponsorship portfolio that includes several minor league affiliate franchises, select NFL and NHL organizations as well as
numerous event sponsorships and endorsements centered around the PGA and marathon/half-marathon events. The following naming rights agreement was developed through
research on Humana’s past involvement in sport obtained from Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market
value estimate of the following sponsorship inventory and asset elements:
OVERVIEW
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
15
PRINT
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
DIGITAL SIGNAGE
! Main Video Board
! Digital Video Board Segment (Once per Game)
$42,479
EXPERIENTIAL
! Interactive Healthy Living Trailer Located in the Blue and/or Adjacent Lots on Game Days $9,893
$61,553
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! Practice Jersey and Helmet Signage
! Interior Branded Signage
$111,604
$46,165
$10,552
IN-VENUE PROMOTION
! Opportunity to be a Presenting Sponsor for One (1) Home Game during the Season $12,276
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $701,140*
$392,615
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for
four (4) individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s
basketball home games. Additionally, Humana will serve as the presenting sponsor for all University of Kentucky Football youth camps and clinics as well as
the major health care provider and health benefits company of UK faculty and staff. Through the use of branded on campus bike kiosks/stations and pedal
busses to transport fans on game days, Humana will offer comprehensive, healthy-living, transportation solutions for fans, patrons, students, staff, and
alumni. Humana will also have exclusive facility-use access to Commonwealth Stadium for events used to advance the overall mission of the company,
including but not limited to marathons/half-marathons (i.e. utilizing the 50-yard line as a finish line, Nutter Field House for pre-game fitness fest/race check-
in, etc.). Lastly, with health care projected to be the sponsorship category in sports and live events with the largest estimated growth potential (21%)
according to a January 2014 Turnkey Sports study, offering targeted season ticket discounts to those Kentucky-based companies that have enrolled with
Humana as their health care insurance provider for employees and staff will offer an attractive platform to bridge the company and its goals with the
University and Wildcat fans across the state. !
With a focus on health and well-being Humana is one of the nation’s largest publicly traded health benefits companies, with approximately 11.2 million members. Headquarted in
Louisville, KY, Humana saw total revenue of $36.832 billion in 2012. Steven E. McCulley (Senior VP/Chief Accounting Officer) earned his Bachelor of Science in accounting from the
University of Kentucky (UK). Humana currently has a sport sponsorship portfolio that includes several minor league affiliate franchises, select NFL and NHL organizations as well as
numerous event sponsorships and endorsements centered around the PGA and marathon/half-marathon events. The following naming rights agreement was developed through
research on Humana’s past involvement in sport obtained from Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market
value estimate of the following sponsorship inventory and asset elements:
OVERVIEW
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
15
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
DIGITAL SIGNAGE
! Main Video Board
! Digital Video Board Segment (Once per Game)
$42,479
EXPERIENTIAL
! Interactive Healthy Living Trailer Located in the Blue and/or Adjacent Lots on Game Days $9,893
$61,553
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! Practice Jersey and Helmet Signage
! Interior Branded Signage
$111,604
$46,165
$10,552
IN-VENUE PROMOTION
! Opportunity to be a Presenting Sponsor for One (1) Home Game during the Season $12,276
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $701,140*
$392,615
ACTIVATION ELEMENTS: AT-A-GLANCE
ACCESS TO TWO (2) SEASON SIDELINE
PASSES GOOD FOR ALL HOME UK
FOOTBALL GAMES
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY YEAR OF
THE NAMING RIGHTS AGREEMENT
SCOREBOARD BRANDED SIGNAGE
GAME-DAY TRANSPORTATION
SERVICES THAT PROMOTE HEALTHY
LIVING THROUGH THE USE OF BICYCLE
BUSSES
CO-BRANDING OPPORTUNITIES ON ALL
PRACTICE JERSEYS OR APPAREL
HUMANA HEALTHY LIVING TRAILER
LOCATED IN FRONT OF ONE OF THE
GATES OR ADJACENT PARKING LOTS
(BLUE) ON GAME DAYS
USE OF HEALTH AND WELL-BEING
AMBASSADORS ON GAME DAY AND
FOR GENERAL ACCESS TO THE UK
STUDENT BODY THROUGH THE
CAMPUS RECREATION CENTER
HUMANA BRANDED ON CAMPUS BIKE-
SHARE STATIONS AND KIOSKS
PRESENTING SPONSOR OF ALL UK
FOOTBALL YOUTH CAMPS AND CLINICS
OPPORTUNITY TO UTILIZE THE
STADIUM FACILITIES TO HOST AN
ANNUAL RUN/WALK EVENT (I.E. FINISH
LINE ON THE 50-YARD LINE)
HUMANA
SCOREBOARD LED MATRIX INVENTORY
16
ACCESS TO TWO (2) SEASON SIDELINE
PASSES GOOD FOR ALL HOME UK
FOOTBALL GAMES
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY YEAR OF
THE NAMING RIGHTS AGREEMENT
SCOREBOARD BRANDED SIGNAGE
GAME-DAY TRANSPORTATION
SERVICES THAT PROMOTE HEALTHY
LIVING THROUGH THE USE OF BICYCLE
BUSSES
CO-BRANDING OPPORTUNITIES ON ALL
PRACTICE JERSEYS OR APPAREL
HUMANA HEALTHY LIVING TRAILER
LOCATED IN FRONT OF ONE OF THE
GATES OR ADJACENT PARKING LOTS
(BLUE) ON GAME DAYS
USE OF HEALTH AND WELL-BEING
AMBASSADORS ON GAME DAY AND
FOR GENERAL ACCESS TO THE UK
STUDENT BODY THROUGH THE
CAMPUS RECREATION CENTER
HUMANA BRANDED ON CAMPUS BIKE-
SHARE STATIONS AND KIOSKS
PRESENTING SPONSOR OF ALL UK
FOOTBALL YOUTH CAMPS AND CLINICS
OPPORTUNITY TO UTILIZE THE
STADIUM FACILITIES TO HOST AN
ANNUAL RUN/WALK EVENT (I.E. FINISH
LINE ON THE 50-YARD LINE)
HUMANA
SCOREBOARD LED MATRIX INVENTORY
16
KENTUCKY FARM
BUREAU
17
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for
four (4) individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s
basketball home games. In an effort to highlight their efforts to ensure their members (i.e. students, members of the Lexington community, alumni, etc.) “are
covered”, all on-campus security vehicles and Safe Walk/Safe Ride personnel will feature Kentucky Farm Bureau branding. Additionally, KFB will have exclusive
access to utilize Commonwealth Stadium and Nutter Fieldhouse facilities for their annual member’s meeting as well as the annual Institute for Future
Agricultural Leaders (IIFAL) seminar tailored towards Kentucky high school juniors and seniors interested in pursuing a agricultural or comparable degree.
Statewide members who are enrolled with KFB as their primary insurance provider will also have the opportunity to receive discounts on UK apparel, select
discount, targeted ticket offers and invitations to special events. Further, through the KFB “Quote of the Week”, UK Athletics will identify a quote from Head
Coach Mark Stoops (weekly press conference and/or post-practice) to be displayed on social/digital and online platforms. Lastly, to help reward agent
personnel, KFB will have a game day “Branch of the Game” in which a branch will receive an all-expenses paid trip to Lexington, pre-game hospitality access,
game ticket, and video board recognition. In turn, the KFB “Agent of the Game” will be recognized pre-game as an honorary captain (or equivalent experience). !
Founded in November 1919, Kentucky Farm Bureau (KFB) has served as the “Voice of Kentucky Agriculture” for nearly one hundred years, representing the interests of agricultural
and rural communities. With over 500,000 members, KFB is one of the largest farm bureaus in the nation, writing several lines of property/casualty insurance policies, including
homeowners, farm, commercial, automobile, and fire coverage. Dr. Nancy Cox (Director, Lexington Kentucky Farm Bureau) currently serves as the Dean for the University of
Kentucky’s College of Agriculture, Food, and Environment. The following naming rights agreement was developed through research on Kentucky Farm Bureau’s past
involvement in sport obtained from Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the
following sponsorship inventory and asset elements:
OVERVIEW
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
PRINT
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
$42,479
IN-VENUE PROMOTION
! Presenting Sponsor of UK’s “Big on Commitment” National Signing Day (Basketball AND Football) $9,148
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! Practice Jersey and Helmet Signage
! Interior Branded Signage
! Co-Branding Opportunities on All UK Parking and Transportation Bus Passes
CATS serves over 40,000 daily commuters to campus and over 750,000 annual riders
$111,604
$46,165
$10,552
$42,525
ONLINE AND SOCIAL MEDIA
! KFB’s “We’ve Got You Covered” Social Showcase of Student-Athlete Campus and Community Involvement $24,117
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $693,206*
$392,615
BUREAU
17
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for
four (4) individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s
basketball home games. In an effort to highlight their efforts to ensure their members (i.e. students, members of the Lexington community, alumni, etc.) “are
covered”, all on-campus security vehicles and Safe Walk/Safe Ride personnel will feature Kentucky Farm Bureau branding. Additionally, KFB will have exclusive
access to utilize Commonwealth Stadium and Nutter Fieldhouse facilities for their annual member’s meeting as well as the annual Institute for Future
Agricultural Leaders (IIFAL) seminar tailored towards Kentucky high school juniors and seniors interested in pursuing a agricultural or comparable degree.
Statewide members who are enrolled with KFB as their primary insurance provider will also have the opportunity to receive discounts on UK apparel, select
discount, targeted ticket offers and invitations to special events. Further, through the KFB “Quote of the Week”, UK Athletics will identify a quote from Head
Coach Mark Stoops (weekly press conference and/or post-practice) to be displayed on social/digital and online platforms. Lastly, to help reward agent
personnel, KFB will have a game day “Branch of the Game” in which a branch will receive an all-expenses paid trip to Lexington, pre-game hospitality access,
game ticket, and video board recognition. In turn, the KFB “Agent of the Game” will be recognized pre-game as an honorary captain (or equivalent experience). !
Founded in November 1919, Kentucky Farm Bureau (KFB) has served as the “Voice of Kentucky Agriculture” for nearly one hundred years, representing the interests of agricultural
and rural communities. With over 500,000 members, KFB is one of the largest farm bureaus in the nation, writing several lines of property/casualty insurance policies, including
homeowners, farm, commercial, automobile, and fire coverage. Dr. Nancy Cox (Director, Lexington Kentucky Farm Bureau) currently serves as the Dean for the University of
Kentucky’s College of Agriculture, Food, and Environment. The following naming rights agreement was developed through research on Kentucky Farm Bureau’s past
involvement in sport obtained from Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the
following sponsorship inventory and asset elements:
OVERVIEW
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
$42,479
IN-VENUE PROMOTION
! Presenting Sponsor of UK’s “Big on Commitment” National Signing Day (Basketball AND Football) $9,148
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! Practice Jersey and Helmet Signage
! Interior Branded Signage
! Co-Branding Opportunities on All UK Parking and Transportation Bus Passes
CATS serves over 40,000 daily commuters to campus and over 750,000 annual riders
$111,604
$46,165
$10,552
$42,525
ONLINE AND SOCIAL MEDIA
! KFB’s “We’ve Got You Covered” Social Showcase of Student-Athlete Campus and Community Involvement $24,117
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $693,206*
$392,615
ACTIVATION ELEMENTS: AT-A-GLANCE
SCOREBOARD LED MATRIX
INVENTORY
THE KENTUCKY FARM BUREAU
“QUOTE OF THE WEEK” FEATURES A
SELECT SOUNDBITE OR QUOTE FROM
HEAD COACH MARK STOOPS WEEKLY
PRESS CONFERENCE OR POST-
PRACTICE INTERVIEWS
ALL KENTUCKY FARM BUREAU
MEMBERS WOULD HAVE THE
EXCLUSIVE OPPORTUNITY TO RECEIVE
SPECIAL DISCOUNTS ON UK APPAREL,
SELECT TICKET OFFERS, AND OTHER
EVENTS
ONE KFB BRANCH WILL BE SELECTED
EACH GAME TO RECEIVE AN ALL-
EXPENSES PAID TRIP TO LEXINGTON FOR
THE GAME INCLUDING PRE-GAME
HOSPITALITY ACCESS, GAME TICKET, AND
VIDEO BOARD RECOGNITION
THE KENTUCKY FARM BUREAU AGENT
OF THE GAME (P.A. READ) WOULD
HAVE THE OPPORTUNITY TO SERVE
AS THE HONORARY CAPTAIN OR
OTHER EQUIVALENT FOR THAT GAME
FROM THE ANNUAL KENTUCKY FARM BUREAU
MEMBERS MEETING TO THE ANNUAL INSTITUTE
FOR FUTURE AGRICULTURAL LEADERS (IFAL)
CONFERENCE FEATURING HIGH SCHOOL JUNIORS
AND SENIORS, KFB WOULD HAVE ACCESS TO
UTILIZE COMMONWEALTH STADIUM FACILITIES
FOR THESE CONVENTION FUNCTIONS
AS KENTUCKY FARM BUREAU PRIDES
ITSELF ON HAVING “ITS MEMBERS
COVERED”, ALL CAMPUS SECURITY
VEHICLES (I.E. SAFE WALK, ETC.) WOULD
FEATURE KFB LOGO PLACEMENT TO MAKE
STUDENTS FEEL SAFE AND SECURE
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY YEAR
OF THE NAMING RIGHTS
AGREEMENT
18
SCOREBOARD BRANDED SIGNAGE
TO HELP CELEBRATE HAVING THEIR
MEMBERS COVERED, UK WOULD
HIGHLIGHT STUDENT WORK ON CAMPUS
OR IN THE COMMUNITY TO DEMONSTRATE
THE ‘CATS HAVE FANS COVERED NO
MATTER WHERE THEY ARE
WITH OVER 40,000 PEOPLE WHO COME TO
CAMPUS EVERYDAY, INCLUDING NEARLY
750,000 ANNUAL RIDERS, CENTRAL BANK
WOULD RECEIVE BRANDING
OPPORTUNITIES ON ALL UK PARKING AND
TRANSPORTATION BUS PASSES
AS KENTUCKY FARM BUREAU IS “BIG ON
COMMITMENT”, KFB WOULD SERVE AS THE
PRESENTING SPONSOR FOR ALL NATIONAL
SIGNING DAY ACTIVITIES, INCLUDING BUT
NOT LIMITED TO LOGO PLACEMENT ON ALL
MEDIA BACKDROPS AND SOCIAL MEDIA
AND ONLINE FEATURES THAT DAY
KENTUCKY FARM
BUREAU
ACCESS TO TWO (2) SEASON
SIDELINE PASSES GOOD FOR ALL
HOME UK FOOTBALL GAMES
SCOREBOARD LED MATRIX
INVENTORY
THE KENTUCKY FARM BUREAU
“QUOTE OF THE WEEK” FEATURES A
SELECT SOUNDBITE OR QUOTE FROM
HEAD COACH MARK STOOPS WEEKLY
PRESS CONFERENCE OR POST-
PRACTICE INTERVIEWS
ALL KENTUCKY FARM BUREAU
MEMBERS WOULD HAVE THE
EXCLUSIVE OPPORTUNITY TO RECEIVE
SPECIAL DISCOUNTS ON UK APPAREL,
SELECT TICKET OFFERS, AND OTHER
EVENTS
ONE KFB BRANCH WILL BE SELECTED
EACH GAME TO RECEIVE AN ALL-
EXPENSES PAID TRIP TO LEXINGTON FOR
THE GAME INCLUDING PRE-GAME
HOSPITALITY ACCESS, GAME TICKET, AND
VIDEO BOARD RECOGNITION
THE KENTUCKY FARM BUREAU AGENT
OF THE GAME (P.A. READ) WOULD
HAVE THE OPPORTUNITY TO SERVE
AS THE HONORARY CAPTAIN OR
OTHER EQUIVALENT FOR THAT GAME
FROM THE ANNUAL KENTUCKY FARM BUREAU
MEMBERS MEETING TO THE ANNUAL INSTITUTE
FOR FUTURE AGRICULTURAL LEADERS (IFAL)
CONFERENCE FEATURING HIGH SCHOOL JUNIORS
AND SENIORS, KFB WOULD HAVE ACCESS TO
UTILIZE COMMONWEALTH STADIUM FACILITIES
FOR THESE CONVENTION FUNCTIONS
AS KENTUCKY FARM BUREAU PRIDES
ITSELF ON HAVING “ITS MEMBERS
COVERED”, ALL CAMPUS SECURITY
VEHICLES (I.E. SAFE WALK, ETC.) WOULD
FEATURE KFB LOGO PLACEMENT TO MAKE
STUDENTS FEEL SAFE AND SECURE
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY YEAR
OF THE NAMING RIGHTS
AGREEMENT
18
SCOREBOARD BRANDED SIGNAGE
TO HELP CELEBRATE HAVING THEIR
MEMBERS COVERED, UK WOULD
HIGHLIGHT STUDENT WORK ON CAMPUS
OR IN THE COMMUNITY TO DEMONSTRATE
THE ‘CATS HAVE FANS COVERED NO
MATTER WHERE THEY ARE
WITH OVER 40,000 PEOPLE WHO COME TO
CAMPUS EVERYDAY, INCLUDING NEARLY
750,000 ANNUAL RIDERS, CENTRAL BANK
WOULD RECEIVE BRANDING
OPPORTUNITIES ON ALL UK PARKING AND
TRANSPORTATION BUS PASSES
AS KENTUCKY FARM BUREAU IS “BIG ON
COMMITMENT”, KFB WOULD SERVE AS THE
PRESENTING SPONSOR FOR ALL NATIONAL
SIGNING DAY ACTIVITIES, INCLUDING BUT
NOT LIMITED TO LOGO PLACEMENT ON ALL
MEDIA BACKDROPS AND SOCIAL MEDIA
AND ONLINE FEATURES THAT DAY
KENTUCKY FARM
BUREAU
ACCESS TO TWO (2) SEASON
SIDELINE PASSES GOOD FOR ALL
HOME UK FOOTBALL GAMES
KROGER
Kroger Co. is one of the world’s largest grocery retailers with annual sales in excess of $98.4 billion. Headquarted in Cincinnati, OH, Kroger operates with a family of 2,435 stores
across 31 states. Rodney McMullen (President/CEO) and J. Michael Schlotman (Senior Vice President/CFO) both earned their Bachelor degrees from the University of Kentucky (UK).
In addition to their current partnership with the UK, Kroger is currently involved with other collegiate properties including the University of North Carolina, University of Mississippi,
West Virginia University, University of Cincinnati as well as a sport sponsorship portfolio that includes professional franchises, minor league affiliates, as well as NASCAR and PGA
events. The following naming rights agreement was developed through research on Kroger’s past involvement in sport obtained from Sports Business Journal while
using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the following sponsorship inventory and asset elements:
OVERVIEW
PRINT
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
ONLINE AND SOCIAL MEDIA
! Kroger Meals of Champions Social Post
Each week via Facebook, Kentucky’s head sports nutritionist would feature a “championship recipe of the week” that the team was
having at their pre-game meal as well as what grocery items that fans could pick up at their local Kroger location.
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! In-Venue Field Branding on the Kentucky North/South 20-yard lines Adjacent to the Team Box
! Kroger “Cat Walk” with Stantion Branding Lining the Pre-Game Team Walk into the Stadium
! Static Signage of Kroger Canned Goods Sections
IN-VENUE PROMOTION
! Kroger QB Sacks PA Read
For every quarterback sack during the season, Kroger will donate a sack of canned goods to local Second Harvest and Food Banks in
Fayette County
! Opportunity to be a Presenting Sponsor for One (1) Home Game during the Season
! Kroger Canned Goods Section
Fans who show their Kroger receipt when donating five (5) or more canned goods/non-perishable food items would have the
opportunity to receive discounted tickets in a select, branded section on game days as well as a gift card to be awarded to a lucky fan
in that section on game day
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $777,258*
$9,183
$1,913
$1,530
$1,375
$42,479
$24,117
$111,604
$83,703
$43,548
$27,901
$17,857
$12,276
$4,464
$395,309
19
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for four (4)
individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s basketball home
games. There are also in-store activation opportunities to establish a student-scholarship fund with $0.02 of every grocery sale being donated to student general
scholarship funds and the opportunity for shoppers to redeem their Kroger Reward Card points toward the purchase of UK merchandise, tickets, and other experiential
opportunities.
!
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
Kroger Co. is one of the world’s largest grocery retailers with annual sales in excess of $98.4 billion. Headquarted in Cincinnati, OH, Kroger operates with a family of 2,435 stores
across 31 states. Rodney McMullen (President/CEO) and J. Michael Schlotman (Senior Vice President/CFO) both earned their Bachelor degrees from the University of Kentucky (UK).
In addition to their current partnership with the UK, Kroger is currently involved with other collegiate properties including the University of North Carolina, University of Mississippi,
West Virginia University, University of Cincinnati as well as a sport sponsorship portfolio that includes professional franchises, minor league affiliates, as well as NASCAR and PGA
events. The following naming rights agreement was developed through research on Kroger’s past involvement in sport obtained from Sports Business Journal while
using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the following sponsorship inventory and asset elements:
OVERVIEW
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
ONLINE AND SOCIAL MEDIA
! Kroger Meals of Champions Social Post
Each week via Facebook, Kentucky’s head sports nutritionist would feature a “championship recipe of the week” that the team was
having at their pre-game meal as well as what grocery items that fans could pick up at their local Kroger location.
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! In-Venue Field Branding on the Kentucky North/South 20-yard lines Adjacent to the Team Box
! Kroger “Cat Walk” with Stantion Branding Lining the Pre-Game Team Walk into the Stadium
! Static Signage of Kroger Canned Goods Sections
IN-VENUE PROMOTION
! Kroger QB Sacks PA Read
For every quarterback sack during the season, Kroger will donate a sack of canned goods to local Second Harvest and Food Banks in
Fayette County
! Opportunity to be a Presenting Sponsor for One (1) Home Game during the Season
! Kroger Canned Goods Section
Fans who show their Kroger receipt when donating five (5) or more canned goods/non-perishable food items would have the
opportunity to receive discounted tickets in a select, branded section on game days as well as a gift card to be awarded to a lucky fan
in that section on game day
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $777,258*
$9,183
$1,913
$1,530
$1,375
$42,479
$24,117
$111,604
$83,703
$43,548
$27,901
$17,857
$12,276
$4,464
$395,309
19
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for four (4)
individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s basketball home
games. There are also in-store activation opportunities to establish a student-scholarship fund with $0.02 of every grocery sale being donated to student general
scholarship funds and the opportunity for shoppers to redeem their Kroger Reward Card points toward the purchase of UK merchandise, tickets, and other experiential
opportunities.
!
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
ACTIVATION ELEMENTS: AT-A-GLANCE
ACCESS TO TWO (2) SEASON SIDELINE
PASSES GOOD FOR ALL HOME UK FOOTBALL
GAMES
ACCESS TO ONE (1) SUITE ON A SEASON-
BASIS FOR EVERY YEAR OF THE NAMING
RIGHTS AGREEMENT
SCOREBOARD LED MATRIX INVENTORY
PRESENTING SPONSOR OF THE CATWALK FOR
EVERY HOME GAME FEATURING STANTION
SIGNAGE THAT LINES THE ENTRANCE INTO THE
STADIUM FOR COACHES AND PLAYERS
KROGER “SACKS OF THE GAME” P.A. AND
RADIO READ WITH ONE SACK OF GROCERIES
BEING DONATED TO LOCAL SECOND HARVEST
FOOD BANKS FOR EVER SACK THE WILDCATS
FORCE DURING THE SEASON. UK RECORDED
THIRTY (30) QB SACKS IN 2014
WHEN SHOPPING AT KROGER, A
PREDETERMINED DOLLAR OR PERCENTAGE
AMOUNT FROM EVERY SALE WILL GO
TOWARDS THE GENERAL STUDENT
SCHOLARSHIP FUND AT THE UNIVERSITY OF
KENTUCKY
WEEKLY POST/VIDEO FEATURE FROM THE
HEAD NUTRITIONIST DETAILING A “KROGER
MEANS OF CHAMPIONS” RECIPE FOR FANS.
INVENTORY CAN BE EXTENDED TO OTHER
SOCIAL PLATFORMS LIKE INSTAGRAM/
PINTEREST
OPPORTUNITY TO BE THE PRESENTING
SPONSOR OF THE WEEKLY LEXINGTON
FARMER’S MARKET ON-CAMPUS OR HOST A
DEDICATED ATHLETICS’ FARMER’S MARKET
FOR FANS TO PICK UP THEIR TAILGATE ITEMS
PRE-GAME
FANS CAN USE THEIR KROGER PLUS REWARDS
CARD TO ACCRUE POINTS
(MUCH LIKE FANMAKER) THAT CAN BE
REDEEMED TOWARDS TICKETS, MERCHANDISE,
AND OTHER EXPERIENTIAL OPPORTUNITIES
DURING THE SEASON
SCOREBOARD BRANDED SIGNAGE
KROGER
20
ACCESS TO TWO (2) SEASON SIDELINE
PASSES GOOD FOR ALL HOME UK FOOTBALL
GAMES
ACCESS TO ONE (1) SUITE ON A SEASON-
BASIS FOR EVERY YEAR OF THE NAMING
RIGHTS AGREEMENT
SCOREBOARD LED MATRIX INVENTORY
PRESENTING SPONSOR OF THE CATWALK FOR
EVERY HOME GAME FEATURING STANTION
SIGNAGE THAT LINES THE ENTRANCE INTO THE
STADIUM FOR COACHES AND PLAYERS
KROGER “SACKS OF THE GAME” P.A. AND
RADIO READ WITH ONE SACK OF GROCERIES
BEING DONATED TO LOCAL SECOND HARVEST
FOOD BANKS FOR EVER SACK THE WILDCATS
FORCE DURING THE SEASON. UK RECORDED
THIRTY (30) QB SACKS IN 2014
WHEN SHOPPING AT KROGER, A
PREDETERMINED DOLLAR OR PERCENTAGE
AMOUNT FROM EVERY SALE WILL GO
TOWARDS THE GENERAL STUDENT
SCHOLARSHIP FUND AT THE UNIVERSITY OF
KENTUCKY
WEEKLY POST/VIDEO FEATURE FROM THE
HEAD NUTRITIONIST DETAILING A “KROGER
MEANS OF CHAMPIONS” RECIPE FOR FANS.
INVENTORY CAN BE EXTENDED TO OTHER
SOCIAL PLATFORMS LIKE INSTAGRAM/
OPPORTUNITY TO BE THE PRESENTING
SPONSOR OF THE WEEKLY LEXINGTON
FARMER’S MARKET ON-CAMPUS OR HOST A
DEDICATED ATHLETICS’ FARMER’S MARKET
FOR FANS TO PICK UP THEIR TAILGATE ITEMS
PRE-GAME
FANS CAN USE THEIR KROGER PLUS REWARDS
CARD TO ACCRUE POINTS
(MUCH LIKE FANMAKER) THAT CAN BE
REDEEMED TOWARDS TICKETS, MERCHANDISE,
AND OTHER EXPERIENTIAL OPPORTUNITIES
DURING THE SEASON
SCOREBOARD BRANDED SIGNAGE
KROGER
20
TEMPUR-PEDIC/
TEMPUR-SEALY
21
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for four (4)
individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s basketball home
games. Additionally, there are opportunities to activate to the radio listening audience with the “Quality Connection of the Game” highlighting the best catch and/or play
of the game, an element that can be extended to TV viewership as well. Further, due to the uniqueness of JMI’s rights access and ability to leverage cross-campus assets,
there is an opportunity to extend exclusive deals to University of Kentucky staff (12,430 total employees) on Tempur-Seally products as well as outfit all dorms (4,702
enrolled and degree-seeking freshman in 2013) with mattresses. Lastly, with a capacity crowd of nearly 23,500 fans packing Rupp Arena for the annual Big Blue Midnight
Madness event before the men’s basketball season, Tempur-Sealy could serve as the presenting sponsor for the event and activate on-site with the use of a Tempur-
Sealy mattress courtside (or close to the action) to allow Cat fans to “get cozy” with the action. !
Tempur-Sealy International, Inc. is the world's largest bedding providers, developing, manufacturing and marketing mattresses, foundations, pillows, and other products. Mark
Sarvary (President/CEO) is one of the directors of the Blue Grass Economic Advancement Movement (BEAM), comprised of the state’s top business and educational leaders who
strive to produce an economic development plan that would improve advanced engineering and increase exports from the Lexington and Louisville markets. Sarvary sits on this
leadership panel with Dr. Eli Capilouto, President of the University of Kentucky (UK). In addition to their past sport involvement with the Chicago Bears training camp and PGA Tour,
Tempur-Sealy, on the heels of opening their brand new $17 million global headquarters located in Lexington in 2011, will outfit UK on-campus dorm’s with nearly 7,500-9,000 new
dorm mattresses by 2014-2015. The following naming rights agreement was developed through research on Tempur-Pedic/Tempur-Sealy’s past involvement in sport
obtained from Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the following sponsorship
inventory and asset elements:
OVERVIEW
PRINT
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
$42,479
ONLINE AND SOCIAL MEDIA
! “Sleep Well Cat Fans. Tomorrow’s Game Day”
Each week via Facebook, Kentucky would post an exclusive feature from head coach, Mark Stoops, that offered his final thoughts on
the game and encourage all fans to be in attendance.
$24,117
GIVEAWAYS
! All Season Ticket Holder Seat Cushions (39,823 in 2013) made of Tempur-Sealy material
$105,520
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! In-Venue Field Branding on the Kentucky North/South 20-yard lines Adjacent to the Team Box
! All Stadium Suites Outfitted with Tempur-Sealy sofas and chairs (40 total suites)
$111,604
$83,703
$6,804
IN-VENUE PROMOTION
! Opportunity to be a Presenting Sponsor for One (1) Home Game during the Season $12,276
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $770,763*
$384,259
MARRIED
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
TEMPUR-SEALY
21
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for four (4)
individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s basketball home
games. Additionally, there are opportunities to activate to the radio listening audience with the “Quality Connection of the Game” highlighting the best catch and/or play
of the game, an element that can be extended to TV viewership as well. Further, due to the uniqueness of JMI’s rights access and ability to leverage cross-campus assets,
there is an opportunity to extend exclusive deals to University of Kentucky staff (12,430 total employees) on Tempur-Seally products as well as outfit all dorms (4,702
enrolled and degree-seeking freshman in 2013) with mattresses. Lastly, with a capacity crowd of nearly 23,500 fans packing Rupp Arena for the annual Big Blue Midnight
Madness event before the men’s basketball season, Tempur-Sealy could serve as the presenting sponsor for the event and activate on-site with the use of a Tempur-
Sealy mattress courtside (or close to the action) to allow Cat fans to “get cozy” with the action. !
Tempur-Sealy International, Inc. is the world's largest bedding providers, developing, manufacturing and marketing mattresses, foundations, pillows, and other products. Mark
Sarvary (President/CEO) is one of the directors of the Blue Grass Economic Advancement Movement (BEAM), comprised of the state’s top business and educational leaders who
strive to produce an economic development plan that would improve advanced engineering and increase exports from the Lexington and Louisville markets. Sarvary sits on this
leadership panel with Dr. Eli Capilouto, President of the University of Kentucky (UK). In addition to their past sport involvement with the Chicago Bears training camp and PGA Tour,
Tempur-Sealy, on the heels of opening their brand new $17 million global headquarters located in Lexington in 2011, will outfit UK on-campus dorm’s with nearly 7,500-9,000 new
dorm mattresses by 2014-2015. The following naming rights agreement was developed through research on Tempur-Pedic/Tempur-Sealy’s past involvement in sport
obtained from Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market value estimate of the following sponsorship
inventory and asset elements:
OVERVIEW
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
$42,479
ONLINE AND SOCIAL MEDIA
! “Sleep Well Cat Fans. Tomorrow’s Game Day”
Each week via Facebook, Kentucky would post an exclusive feature from head coach, Mark Stoops, that offered his final thoughts on
the game and encourage all fans to be in attendance.
$24,117
GIVEAWAYS
! All Season Ticket Holder Seat Cushions (39,823 in 2013) made of Tempur-Sealy material
$105,520
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! In-Venue Field Branding on the Kentucky North/South 20-yard lines Adjacent to the Team Box
! All Stadium Suites Outfitted with Tempur-Sealy sofas and chairs (40 total suites)
$111,604
$83,703
$6,804
IN-VENUE PROMOTION
! Opportunity to be a Presenting Sponsor for One (1) Home Game during the Season $12,276
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $770,763*
$384,259
MARRIED
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
ACTIVATION ELEMENTS: AT-A-GLANCE
SCOREBOARD LED MATRIX INVENTORY
SCOREBOARD BRANDED SIGNAGE
TEMPUR-PEDIC/
TEMPUR-SEALY
ACCESS TO TWO (2) SEASON SIDELINE PASSES
GOOD FOR ALL HOME UK FOOTBALL GAMES
ACCESS TO ONE (1) SUITE ON A SEASON-
BASIS FOR EVERY YEAR OF THE NAMING
RIGHTS AGREEMENT
TEMPUR-PEDIC/TEMPUR-SEALY QUALITY
CONNECTION OF THE GAME RADIO/TV
INVENTORY
TEMPUR-PEDIC/TEMPUR-SEALY BRANDED
SEAT CUSHIONS FOR SEASON TICKET
HOLDERS (39,823 IN 2013)
PRESENTING SPONSOR OF BIG BLUE MADNESS
AND TWO (2) COURTSIDE SOFA SLEEPERS FOR
FANS TO “GET COZY WITH THE ACTION”
TEMPUR-PEDIC/TEMPUR-SEALY BRANDED
SOFAS AND CHAIRS IN ALL FOURTY (40)
PREMIUM SUITES AT COMMONWEALTH
STADIUM
EXCLUSIVE DORM BEDDING AND MATTRESS
SUPPLIER OF ALL UNIVERSITY OF KENTUCKY
DORM ROOMS (OVER 4,702 FRESHMAN
ENROLLED IN 2013)
WEEKLY FACEBOOK POST (926,025 FAN
LIKES) TO ENCOURAGE FANS TO “SLEEP
WELL AS TOMORROW’S GAME DAY”
22
SCOREBOARD LED MATRIX INVENTORY
SCOREBOARD BRANDED SIGNAGE
TEMPUR-PEDIC/
TEMPUR-SEALY
ACCESS TO TWO (2) SEASON SIDELINE PASSES
GOOD FOR ALL HOME UK FOOTBALL GAMES
ACCESS TO ONE (1) SUITE ON A SEASON-
BASIS FOR EVERY YEAR OF THE NAMING
RIGHTS AGREEMENT
TEMPUR-PEDIC/TEMPUR-SEALY QUALITY
CONNECTION OF THE GAME RADIO/TV
INVENTORY
TEMPUR-PEDIC/TEMPUR-SEALY BRANDED
SEAT CUSHIONS FOR SEASON TICKET
HOLDERS (39,823 IN 2013)
PRESENTING SPONSOR OF BIG BLUE MADNESS
AND TWO (2) COURTSIDE SOFA SLEEPERS FOR
FANS TO “GET COZY WITH THE ACTION”
TEMPUR-PEDIC/TEMPUR-SEALY BRANDED
SOFAS AND CHAIRS IN ALL FOURTY (40)
PREMIUM SUITES AT COMMONWEALTH
STADIUM
EXCLUSIVE DORM BEDDING AND MATTRESS
SUPPLIER OF ALL UNIVERSITY OF KENTUCKY
DORM ROOMS (OVER 4,702 FRESHMAN
ENROLLED IN 2013)
WEEKLY FACEBOOK POST (926,025 FAN
LIKES) TO ENCOURAGE FANS TO “SLEEP
WELL AS TOMORROW’S GAME DAY”
22
TOYOTA
23
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for four (4)
individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s basketball home
games. In addition to offering access to all University fleet vehicles and coach’s cars for 21 varsity sports, Toyota can offer exclusive discount/rebate offers or leasing
options for the over 12,400 University faculty and staff. While radio listening audience figures are not available for valuation, a Toyota “Drive of the Game” radio feature
is an additional asset that local UK affiliates can utilize during post-game broadcasts. Lastly, incentivizing local sales personnel with unparalleled access to UK facilities –
including a dinner on the field for the top selling dealership and autographed jersey and trip for two (2) to an away conference game for the top selling sales associates
– is a great way to advance the brand and strategically align the partner and its shareholders with the property (UK). !
Toyota’s largest vehicle manufacturing plant in North America, Toyota Motor Manufacturing, Kentucky, Inc. (Georgetown, KY) has produced nearly nearly 10 million vehicles since
1988, employing over 7,000 people annually with investment topping $5.9 billion. Wilbert W. (Wil) James, Jr. (President Georgetown Toyota Plant) earned his honorary Doctorate of
Engineering from the University of Kentucky in 2013 and serves as one of the directors of the Blue Grass Economic Advancement Movement (BEAM) where he sits with UK President,
Dr. Eli Capilouto. UK Athletics ($50,000) and Toyota ($35,000) were the two largest donors to a task force recently charged to develop a plan to revitalize Rupp Arena and the
surrounding downtown district With a holistic sport sponsorship footprint that covers a diverse array of events, athletes, properties and professional organizations across all
leagues and conferences, Toyota spent 85% of their total sponsorship budget ($191 million) in 2013-2014. The following naming rights agreement was developed through
research on Toyota’s past involvement in sport obtained from Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market
value estimate of the following sponsorship inventory and asset elements:
OVERVIEW
PRINT
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
$42,479
EXPERIENTIAL
! Season Ticket Delivery by Coach Stoops
Coach Stoops will deliver season tickets to the doors of fifty (50) randomly selected fans in a Toyota
$378
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! “Be in the Driver’s Seat” Promotion Branded Chair Backs/Cushions
One season ticket holder each game will have the opportunity to “take the driver’s seat” with an honorary coach, full VIP experience
including sideline credential access, opportunity to be in the locker room post-game, run out on the field with the team, and more. All
seat cushions would direct fans to enter for a chance to win online, a process validated by using their season ticket holder account
ID number to verify their identity and qualify them for the promotional experience
! Entrance Static Signage
Each entrance will be named after a different Toyota model car (i.e. Camry, Tundra, etc.)
! Toyota Tailgate Lot
60,418 Toyotas are currently owned/ leased by adults ages 25-54 who have W/A/L to a UK football game
! Interior Branded Signage on Concourse
$72,255
$31,656
$19,785
$10,552
IN-VENUE PROMOTION
! Toyota Tundra Red Zone PA Read
! Opportunity to be a Presenting Sponsor for One (1) Home Game during the Season
$16,883
$12,276
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $716,130*
$384,259
$111,604
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
23
*Valuation does not include access to twenty (20) game tickets, six (6) parking passes, one (1) suite, two (2) sideline passes per home game, opportunity for four (4)
individuals to travel on the team charter and stay at the team hotel for one (1) away game per season, and two (2) courtside seats to all UK men’s basketball home
games. In addition to offering access to all University fleet vehicles and coach’s cars for 21 varsity sports, Toyota can offer exclusive discount/rebate offers or leasing
options for the over 12,400 University faculty and staff. While radio listening audience figures are not available for valuation, a Toyota “Drive of the Game” radio feature
is an additional asset that local UK affiliates can utilize during post-game broadcasts. Lastly, incentivizing local sales personnel with unparalleled access to UK facilities –
including a dinner on the field for the top selling dealership and autographed jersey and trip for two (2) to an away conference game for the top selling sales associates
– is a great way to advance the brand and strategically align the partner and its shareholders with the property (UK). !
Toyota’s largest vehicle manufacturing plant in North America, Toyota Motor Manufacturing, Kentucky, Inc. (Georgetown, KY) has produced nearly nearly 10 million vehicles since
1988, employing over 7,000 people annually with investment topping $5.9 billion. Wilbert W. (Wil) James, Jr. (President Georgetown Toyota Plant) earned his honorary Doctorate of
Engineering from the University of Kentucky in 2013 and serves as one of the directors of the Blue Grass Economic Advancement Movement (BEAM) where he sits with UK President,
Dr. Eli Capilouto. UK Athletics ($50,000) and Toyota ($35,000) were the two largest donors to a task force recently charged to develop a plan to revitalize Rupp Arena and the
surrounding downtown district With a holistic sport sponsorship footprint that covers a diverse array of events, athletes, properties and professional organizations across all
leagues and conferences, Toyota spent 85% of their total sponsorship budget ($191 million) in 2013-2014. The following naming rights agreement was developed through
research on Toyota’s past involvement in sport obtained from Sports Business Journal while using Navigate Research’s Navigator platform to evaluate a fair market
value estimate of the following sponsorship inventory and asset elements:
OVERVIEW
! Program Advertisement (Front)
! Logo on Schedule Cards
! Logo on UK Ticket Stock (Back)
! Logo on Team Poster
$9,183
$1,913
$1,530
$1,375
DIGITAL SIGNAGE
! Main Video Board
4 :30 LED advertisements (non-animated) per quarter
$42,479
EXPERIENTIAL
! Season Ticket Delivery by Coach Stoops
Coach Stoops will deliver season tickets to the doors of fifty (50) randomly selected fans in a Toyota
$378
STATIC SIGNAGE
! Exterior Branding on the Main Scoreboard
! “Be in the Driver’s Seat” Promotion Branded Chair Backs/Cushions
One season ticket holder each game will have the opportunity to “take the driver’s seat” with an honorary coach, full VIP experience
including sideline credential access, opportunity to be in the locker room post-game, run out on the field with the team, and more. All
seat cushions would direct fans to enter for a chance to win online, a process validated by using their season ticket holder account
ID number to verify their identity and qualify them for the promotional experience
! Entrance Static Signage
Each entrance will be named after a different Toyota model car (i.e. Camry, Tundra, etc.)
! Toyota Tailgate Lot
60,418 Toyotas are currently owned/ leased by adults ages 25-54 who have W/A/L to a UK football game
! Interior Branded Signage on Concourse
$72,255
$31,656
$19,785
$10,552
IN-VENUE PROMOTION
! Toyota Tundra Red Zone PA Read
! Opportunity to be a Presenting Sponsor for One (1) Home Game during the Season
$16,883
$12,276
TELEVISION EXPOSURE FOR ASSOCIATED ELEMENTS
! Total Television Exposure
TOTAL VALUATION OF SPONSORSHIP PROPOSAL (ANNUAL) $716,130*
$384,259
$111,604
INVENTORY RENDERING(S) AVAILABLE ON THE FOLLOWING PAGE
TOYOTA
ACTIVATION ELEMENTS: AT-A-GLANCE
USE OF TOYOTA AS THE OFFICIAL
WHEELS PROGRAM OF UK
ATHLETICS & SOLE PROVIDER OF
ALL UNIVERSITY FLEET VEHICLES
AUTOGRAPHED
JERSEY AND TRIP FOR TWO (2)
TO AN AWAY SEC CONFERENCE
GAME FOR THE TOP-SELLING
SALES PERSON
DELIVERY OF 50-100
SEASON TICKETS BY
COACH MARK STOOPS IN HIS
TOYOTA TO RANDOMLY SELECTED
UK FANS
TOYOTA DRIVE OF THE GAME
TV/RADIO INVENTORY
TOYOTA BRANDED
ENTRANCES BY SPECIFIC MODEL
VEHICLE
EXTERIOR ENTRANCE
SIGNAGE
SCOREBOARD BRANDED
SIGNAGE
SCOREBOARD LED MATRIX
INVENTORY
ACCESS TO TWO (2) SEASON
SIDELINE PASSES GOOD FOR ALL
HOME UK FOOTBALL GAMES
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY
YEAR OF THE NAMING RIGHTS
AGREEMENT
TOYOTA TAILGATE LOT FOR ALL UK FANS WHO
CURRENTLY OWN/LEASE A TOYOTA (59.1% OF
ADULTS AGES 25-54 WHO HAVE W/A/L TO A
UK FOOTBALL GAME OWN OR LEASE A TOYOTA
[60,418]. ADULTS 35-49 WHO HAVE W/A/L TO
A UK GAME [35,365] ARE 55% MORE LIKELY
TO OWN A LEASE A TOYOTA.)
TOYOTA “GET INTO THE DRIVER’S
SEAT” PROMOTION THAT OFFERS A
VIP, EXPERIENTIAL OPPORTUNITY
FOR SEASON TICKET HOLDERS PRE,
DURING, AND POST-GAME
INTERIOR CONCOURSE
SIGNAGE THAT SHOWCASES
THE YEARLY LINE-UP OF THE
TOYOTA LINE OF VEHICLES
TOYOTA RED-ZONE RADIO
INVENTORY
24
ACTIVATION ELEMENTS: AT-A-GLANCE
USE OF TOYOTA AS THE OFFICIAL
WHEELS PROGRAM OF UK
ATHLETICS & SOLE PROVIDER OF
ALL UNIVERSITY FLEET VEHICLES
AUTOGRAPHED
JERSEY AND TRIP FOR TWO (2)
TO AN AWAY SEC CONFERENCE
GAME FOR THE TOP-SELLING
SALES PERSON
DELIVERY OF 50-100
SEASON TICKETS BY
COACH MARK STOOPS IN HIS
TOYOTA TO RANDOMLY SELECTED
UK FANS
TOYOTA DRIVE OF THE GAME
TV/RADIO INVENTORY
TOYOTA BRANDED
ENTRANCES BY SPECIFIC MODEL
VEHICLE
EXTERIOR ENTRANCE
SIGNAGE
SCOREBOARD BRANDED
SIGNAGE
SCOREBOARD LED MATRIX
INVENTORY
ACCESS TO TWO (2) SEASON
SIDELINE PASSES GOOD FOR ALL
HOME UK FOOTBALL GAMES
ACCESS TO ONE (1) SUITE ON A
SEASON-BASIS FOR EVERY
YEAR OF THE NAMING RIGHTS
AGREEMENT
TOYOTA TAILGATE LOT FOR ALL UK FANS WHO
CURRENTLY OWN/LEASE A TOYOTA (59.1% OF
ADULTS AGES 25-54 WHO HAVE W/A/L TO A
UK FOOTBALL GAME OWN OR LEASE A TOYOTA
[60,418]. ADULTS 35-49 WHO HAVE W/A/L TO
A UK GAME [35,365] ARE 55% MORE LIKELY
TO OWN A LEASE A TOYOTA.)
TOYOTA “GET INTO THE DRIVER’S
SEAT” PROMOTION THAT OFFERS A
VIP, EXPERIENTIAL OPPORTUNITY
FOR SEASON TICKET HOLDERS PRE,
DURING, AND POST-GAME
INTERIOR CONCOURSE
SIGNAGE THAT SHOWCASES
THE YEARLY LINE-UP OF THE
TOYOTA LINE OF VEHICLES
TOYOTA RED-ZONE RADIO
INVENTORY
24
JOYCE JULIUS &
ASSOCIATES
2
ASSOCIATES
2
1
ALLIANCE COAL
ABOUT
• Coal is the main resource of Alliance Resource Partners, which operates in the Illinois Basin, Central Appalachia, and Northern Appalachia. The company has 11 underground coal
mining complexes in Illinois, Indiana, Kentucky, Maryland, Pennsylvania, and West Virginia. Alliance controls about 650 million tons of reserves. Approximately 205 million tons of
these reserves, located in Hamilton County, Illinois, are leased to independent coal company White Oak Resources. Alliance produces about 32 million tons of coal annually, nearly
all of which is sold to electric utilities. Alliance Resource Partners' two largest customers in 2013 were Louisville Gas and Electric Company and Tennessee Valley Authority, which
together accounted for 26.5% of that unit's total revenues. With 4,313 employees and a market cap close to $3.52 billion, Alliance Coal registered a net income of $393.49 million
in 2013.
UK CONNECTIONS
• Joseph W. Craft III (President/CEO): Craft has been President, Chief Executive Officer and a Director since August 1999 and has indirect majority ownership of our managing
general partner (43% Alliance Holdings GP). Mr. Craft holds a Bachelor of Science degree in Accounting and a Juris Doctorate degree from the University of Kentucky.
• R. Eberly Davis (Senior VP, General Counsel, Secretary): Davis has been Senior Vice President, General Counsel and Secretary since February 2007. Mr. Davis also serves as
Senior Vice President, General Counsel and Secretary of AGP, the general partner of AHGP. Mr. Davis has over 25 years’ experience in the coal and energy industries. From 2003 to
February 2007, Mr. Davis practiced law in the Lexington, Kentucky office of Stoll, Keenon, Ogden PLLC. Mr. Davis is an alumnus of the University of Kentucky, where he received a
Bachelor of Arts degree in Economics and his Juris Doctorate degree. He also holds a Masters of Business Administration degree from the University of Kentucky. Mr. Davis is a
Trustee of the Energy and Mineral Law Foundation, and a member of the American, Kentucky and Fayette County Bar Associations.
• Charles R. Wesley (Executive VP, Board of Directors): Wesley has been a Director since January 2009 and Executive Vice President since March 2009. Mr. Wesley is a former
Chairman of the Board of Directors of the Kentucky Coal Association and also has served the industry as past President of the West Kentucky Mining Institute and National Mine
Rescue Association Post 11, and as a director of the Kentucky Mining Institute. Mr. Wesley holds a Bachelor of Science degree in Mining Engineering from the University of Kentucky.
INVOLVEMENT WITH KENTUCKY
• Alliance Resource Partners' promotes education by funding scholarships, internships, research and technical training programs. Currently, Alliance is proud to fund a faculty chair
position in the Mining Engineering Department at the University of Kentucky College of Engineering (arlp.com/involvement)
RECENT EXPANSION/FINANCIAL NEWS
• Growing its coal assets, in 2013 Alliance Resource Partners acquired from and leased back to White Oak 89.9 million additional tons of proven and probable high-sulfur coal
reserves. In 2012, it acquired Green River Collieries (coal mining business and operations in Webster and Hopkins Counties, Kentucky).
• Alliance Holdings has seen a growth in revenues since 2009, primarily due to higher volumes, fueled by capacity expansion, and acquisitions. Also, 434 million out of the 761.6
million proven and probable coal reserves are located in the state of Kentucky.
ALLIANCE COAL
ABOUT
• Coal is the main resource of Alliance Resource Partners, which operates in the Illinois Basin, Central Appalachia, and Northern Appalachia. The company has 11 underground coal
mining complexes in Illinois, Indiana, Kentucky, Maryland, Pennsylvania, and West Virginia. Alliance controls about 650 million tons of reserves. Approximately 205 million tons of
these reserves, located in Hamilton County, Illinois, are leased to independent coal company White Oak Resources. Alliance produces about 32 million tons of coal annually, nearly
all of which is sold to electric utilities. Alliance Resource Partners' two largest customers in 2013 were Louisville Gas and Electric Company and Tennessee Valley Authority, which
together accounted for 26.5% of that unit's total revenues. With 4,313 employees and a market cap close to $3.52 billion, Alliance Coal registered a net income of $393.49 million
in 2013.
UK CONNECTIONS
• Joseph W. Craft III (President/CEO): Craft has been President, Chief Executive Officer and a Director since August 1999 and has indirect majority ownership of our managing
general partner (43% Alliance Holdings GP). Mr. Craft holds a Bachelor of Science degree in Accounting and a Juris Doctorate degree from the University of Kentucky.
• R. Eberly Davis (Senior VP, General Counsel, Secretary): Davis has been Senior Vice President, General Counsel and Secretary since February 2007. Mr. Davis also serves as
Senior Vice President, General Counsel and Secretary of AGP, the general partner of AHGP. Mr. Davis has over 25 years’ experience in the coal and energy industries. From 2003 to
February 2007, Mr. Davis practiced law in the Lexington, Kentucky office of Stoll, Keenon, Ogden PLLC. Mr. Davis is an alumnus of the University of Kentucky, where he received a
Bachelor of Arts degree in Economics and his Juris Doctorate degree. He also holds a Masters of Business Administration degree from the University of Kentucky. Mr. Davis is a
Trustee of the Energy and Mineral Law Foundation, and a member of the American, Kentucky and Fayette County Bar Associations.
• Charles R. Wesley (Executive VP, Board of Directors): Wesley has been a Director since January 2009 and Executive Vice President since March 2009. Mr. Wesley is a former
Chairman of the Board of Directors of the Kentucky Coal Association and also has served the industry as past President of the West Kentucky Mining Institute and National Mine
Rescue Association Post 11, and as a director of the Kentucky Mining Institute. Mr. Wesley holds a Bachelor of Science degree in Mining Engineering from the University of Kentucky.
INVOLVEMENT WITH KENTUCKY
• Alliance Resource Partners' promotes education by funding scholarships, internships, research and technical training programs. Currently, Alliance is proud to fund a faculty chair
position in the Mining Engineering Department at the University of Kentucky College of Engineering (arlp.com/involvement)
RECENT EXPANSION/FINANCIAL NEWS
• Growing its coal assets, in 2013 Alliance Resource Partners acquired from and leased back to White Oak 89.9 million additional tons of proven and probable high-sulfur coal
reserves. In 2012, it acquired Green River Collieries (coal mining business and operations in Webster and Hopkins Counties, Kentucky).
• Alliance Holdings has seen a growth in revenues since 2009, primarily due to higher volumes, fueled by capacity expansion, and acquisitions. Also, 434 million out of the 761.6
million proven and probable coal reserves are located in the state of Kentucky.
2
ALLTECH
ABOUT
• Alltech is a global animal health and nutrition company that provides natural, nutritional solutions to the food and feed industries. Founded by Dr. Pearse Lyons in 1980, and
headquartered in Kentucky, USA, Alltech trades in 128 countries worldwide and has 2800 employees, with 31 production facilities strategically located across the globe. Alltech also
has four bioscience centers, dedicated to research and education, located in the USA, Ireland and China.
• Alltech’s core mission is to improve animal health and performance by adding nutritional value to feed, naturally, through Alltech’s innovative use of yeast fermentation, enzyme
technology, algae and nutrigenomics. The company’s pursuit of this mission is guided by its founding ACE principle, a promise that in doing business we have a positive impact on
the Animal, the Consumer, and the Environment.
• Alltech is the only privately held company among the top ten animal health companies in the world. This is a source of competitive advantage, allowing Alltech to stay focused on
customer needs, innovation and long-term objectives. The flexibility has also fueled Alltech’s growth, which has been 20-25% annually. The company is approaching $700 million in
sales revenue and is on target to reach $1 billion in 2014.
UK CONNECTIONS
• Dr. Karl Dawson (VP, Chief Scientific Officer): Dawson is an adjunct professor of nutritional microbiology and served as director of the nutritional microbiology laboratory in
the department of animal sciences at the University of Kentucky for 21 years.
• E. Michael Castle II (VP, Chief Legal Officer): He graduated with a bachelor’s degree in chemical engineering with a minor in mathematics from the University of Kentucky and
a JD from Washington University in St. Louis. He is responsible for legal, regulatory affairs, human resources and insurance for Alltech globally.
INVOLVEMENT WITH KENTUCKY
• Donated $10,000 to a task force charged with developing a plan to revitalize Rupp Arena and the surrounding portion of downtown
• "To separate Rupp Arena from Lexington Center, for each has a separate identity, is a great idea. The opportunity to build a modern, new Lexington Center with up-to-date-
features is exciting. That could attract a lot more conventions, which would add to our economy.”
- Deidre Lyons, Director of Design and Construction – Alltech (kentucky.com)
PAST INVOLVEMENT IN SPORT
• Alltech became the first title sponsor of the 2010 FEI World Equestrian Games (Lexington, KY), the biggest sport horse event in the world with over 500 million viewers and
500,000 patrons over the two week event, reputedly at a cost of $32 million. It was the first time the games had come to the State. It’s estimated that the Games generated a
409% return on investment for the company ($131 million in value), including an impact on the state in excess of $400 million according to a Deloitte study sponsored by FEI after
the Games. The company is also the title sponsor of the 2014 Games, in Normandy, France, during end of August and beginning of September. (imrpublications.com/case-
study.aspx)
RECENT EXPANSION/FINANCIAL NEWS
• In early 2011, Alltech cut the ribbon on its $200 million Alltech Algae plant in Kentucky, USA. A highly automated fermentation facility, the plant is one of the largest algae
production sites in the world. It represents a new technological frontier for Alltech that will generate incredible opportunities in terms of food, feed and fuel.
!!
ALLTECH
ABOUT
• Alltech is a global animal health and nutrition company that provides natural, nutritional solutions to the food and feed industries. Founded by Dr. Pearse Lyons in 1980, and
headquartered in Kentucky, USA, Alltech trades in 128 countries worldwide and has 2800 employees, with 31 production facilities strategically located across the globe. Alltech also
has four bioscience centers, dedicated to research and education, located in the USA, Ireland and China.
• Alltech’s core mission is to improve animal health and performance by adding nutritional value to feed, naturally, through Alltech’s innovative use of yeast fermentation, enzyme
technology, algae and nutrigenomics. The company’s pursuit of this mission is guided by its founding ACE principle, a promise that in doing business we have a positive impact on
the Animal, the Consumer, and the Environment.
• Alltech is the only privately held company among the top ten animal health companies in the world. This is a source of competitive advantage, allowing Alltech to stay focused on
customer needs, innovation and long-term objectives. The flexibility has also fueled Alltech’s growth, which has been 20-25% annually. The company is approaching $700 million in
sales revenue and is on target to reach $1 billion in 2014.
UK CONNECTIONS
• Dr. Karl Dawson (VP, Chief Scientific Officer): Dawson is an adjunct professor of nutritional microbiology and served as director of the nutritional microbiology laboratory in
the department of animal sciences at the University of Kentucky for 21 years.
• E. Michael Castle II (VP, Chief Legal Officer): He graduated with a bachelor’s degree in chemical engineering with a minor in mathematics from the University of Kentucky and
a JD from Washington University in St. Louis. He is responsible for legal, regulatory affairs, human resources and insurance for Alltech globally.
INVOLVEMENT WITH KENTUCKY
• Donated $10,000 to a task force charged with developing a plan to revitalize Rupp Arena and the surrounding portion of downtown
• "To separate Rupp Arena from Lexington Center, for each has a separate identity, is a great idea. The opportunity to build a modern, new Lexington Center with up-to-date-
features is exciting. That could attract a lot more conventions, which would add to our economy.”
- Deidre Lyons, Director of Design and Construction – Alltech (kentucky.com)
PAST INVOLVEMENT IN SPORT
• Alltech became the first title sponsor of the 2010 FEI World Equestrian Games (Lexington, KY), the biggest sport horse event in the world with over 500 million viewers and
500,000 patrons over the two week event, reputedly at a cost of $32 million. It was the first time the games had come to the State. It’s estimated that the Games generated a
409% return on investment for the company ($131 million in value), including an impact on the state in excess of $400 million according to a Deloitte study sponsored by FEI after
the Games. The company is also the title sponsor of the 2014 Games, in Normandy, France, during end of August and beginning of September. (imrpublications.com/case-
study.aspx)
RECENT EXPANSION/FINANCIAL NEWS
• In early 2011, Alltech cut the ribbon on its $200 million Alltech Algae plant in Kentucky, USA. A highly automated fermentation facility, the plant is one of the largest algae
production sites in the world. It represents a new technological frontier for Alltech that will generate incredible opportunities in terms of food, feed and fuel.
!!
3
AMAZON.COM
ABOUT
• What began as Earth's biggest bookstore has become Earth's biggest “everything store”. Expansion has propelled Amazon.com in innumerable directions. While the website still
offers it’s traditional lineup of books, movies, games, and music, the portfolio and umbrella of products has since expanded to include electronics and other general merchandise
categories, including apparel and accessories, auto parts, home furnishings, health and beauty aids, toys, and groceries which combine to ring up more than 60% of sales.
Consumers can also download e-books, games, MP3s, and films to their computers or handheld devices, including Amazon's own portable e-reader, the Kindle. With a market cap of
$153 billion, Amazon reported a net income in FY ’13 of $274 million. Amazon has a central distribution center located in Lexington, KY.
PAST INVOLVEMENT IN SPORT (SBJ)
• In conjunction with the launch of a subsection of Amazon.com, Action Sports, that’s tailored to selling skateboards, helmets, sunglasses, and similar items, Amazon in 2012
entered into their first athletic endorsement, Pro Skateboarder Andy McDonald.
• Amazon is currently actively involved with youth baseball teams, youth golf development programs, as well as the YMCA and Big Brothers Big Sisters of Lexington, KY.
RECENT EXPANSION/FINANCIAL NEWS
• During the past five years, the online giant's sales have more than quadrupled from about $15 billion in 2006 to $61 billion in 2012. Sales rose 27% in 2012 vs. 2011, fueled by
increases in fast-growing categories, such as electronics and other general merchandise complimented and coupled with price cuts and free-shipping promotions. Cash flow from
operations climbed to $4.2 billion from $1.7 billion in 2008.
• In 2013 Amazon announced plans to purchase online book community Goodreads. Based in San Francisco, the social media site, which is used by over 30,000- book clubs, provides
the platform for its 16 million members to share book reviews and recommendations.
• The Amazon Fire smart phone launched in 2014 and provided a platform for the online retailer to leverage their ecosystem and advance their brand in the mobile space.
AMAZON.COM
ABOUT
• What began as Earth's biggest bookstore has become Earth's biggest “everything store”. Expansion has propelled Amazon.com in innumerable directions. While the website still
offers it’s traditional lineup of books, movies, games, and music, the portfolio and umbrella of products has since expanded to include electronics and other general merchandise
categories, including apparel and accessories, auto parts, home furnishings, health and beauty aids, toys, and groceries which combine to ring up more than 60% of sales.
Consumers can also download e-books, games, MP3s, and films to their computers or handheld devices, including Amazon's own portable e-reader, the Kindle. With a market cap of
$153 billion, Amazon reported a net income in FY ’13 of $274 million. Amazon has a central distribution center located in Lexington, KY.
PAST INVOLVEMENT IN SPORT (SBJ)
• In conjunction with the launch of a subsection of Amazon.com, Action Sports, that’s tailored to selling skateboards, helmets, sunglasses, and similar items, Amazon in 2012
entered into their first athletic endorsement, Pro Skateboarder Andy McDonald.
• Amazon is currently actively involved with youth baseball teams, youth golf development programs, as well as the YMCA and Big Brothers Big Sisters of Lexington, KY.
RECENT EXPANSION/FINANCIAL NEWS
• During the past five years, the online giant's sales have more than quadrupled from about $15 billion in 2006 to $61 billion in 2012. Sales rose 27% in 2012 vs. 2011, fueled by
increases in fast-growing categories, such as electronics and other general merchandise complimented and coupled with price cuts and free-shipping promotions. Cash flow from
operations climbed to $4.2 billion from $1.7 billion in 2008.
• In 2013 Amazon announced plans to purchase online book community Goodreads. Based in San Francisco, the social media site, which is used by over 30,000- book clubs, provides
the platform for its 16 million members to share book reviews and recommendations.
• The Amazon Fire smart phone launched in 2014 and provided a platform for the online retailer to leverage their ecosystem and advance their brand in the mobile space.
4
ASHLAND/VALVOLINE
ABOUT
• Since its inception in 1924 as a regional petroleum refiner, Ashland has evolved into a specialty chemical company with a global reach. Headquarted in Covington, KY, Ashland
has total revenue (income) of $6.502 billion ($414 million) with a market cap of roughly $5.35 billion (2012).
UK CONNECTIONS
• James J. O’Brien (Chairman/CEO, Ashland, Inc.): 1994 graduate of Leadership Kentucky (Bachelor’s in Accounting and Finance, Ohio State University; MBA, Ohio State
University).!Since 2002, he has presided over the transformation of Ashland from a multi-industry petroleum refiner and marketer with holdings in chemicals and
transportation construction into a global specialty chemical company. O'Brien guides a company of approximately 15,000 employees working to develop products, services
and solutions that, through chemistry, meet customers' needs and contribute to improved quality of life.!!
• Samuel J. Mitchell, Jr. (Senior VP, Ashland, Inc./President, Valvoline): Serves on the board of the UK Gatton College of Business Dean’s Advisory Board. His
responsibilities include leadership of the worldwide Valvoline business of automotive and commercial lubricants, chemicals, and appearance products, as well as growth of
the company's quick-lube business and continued development of innovative premium products. He joined Ashland in 1997 as director of marketing for Valvoline's brand
management group. In August 1999, he was named vice president of marketing, and in 2000, vice president and general manager of the Valvoline DIY (Do-It-Yourself) retail
business. He became president of Valvoline and a vice president of Ashland in 2002. In 2011, Mitchell was promoted to the role of senior vice president of Ashland, while
retaining his responsibilities for Ashland Consumer Markets.
PAST INVOLVEMENT IN SPORT (SBJ)
• Utah Jazz (NBA)
• Hendrick Motorsports (NASCAR)
• NASCAR Jr. Motorsports
• NASCAR Camping World Truck Series No. 17 (Peters)
• NASCAR Leavine Family Racing
• Saginaw Spirit (OHL)
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 53.8% of adults ages 18-49 who have W/A/L to a UK football game (30,806) have shopped for Valvoline auto products/services in the past 12 months. Further,
individuals ages 21-34 who have W/A/L to a UK football (17,158) game are 36% more likely to shop for Valvoline auto products/services in the last 12 months.
• GENDER: 27.1% of women ages 18-49 who have W/A/L to a UK football game (15,506) have shopped for Valvoline auto products/services in the last 12 months. Further,
women ages 21-34 who have W/A/L to a UK football game (10,662) are 117% more likely to shop for Valvoline auto products/services in the last 12 months.
• MARKET VALUE OF HOME: 37.9% of respondents who have W/A/L to a Kentucky game and have a home market value between $150,000 - $249,999 (21,694) have shopped
for Valvoline auto products and services in the last 12 months and are 12% more likely to engage in such buying behavior than fans with other home market value. Further,
respondents who have W/A/L to a UK football game and have resided in their home for less than one year are 57% more likely to shop for Valvoline products/services.
• EMPLOYMENT: Of respondents who have W/A/L to a UK football game, those who work in Management, Business, and Financial occupations (8,386) are 47% more likely to
have shopped for Valvoline products/services in the last 12 months. Those in Education, Legal, Community Service, Arts, and Media (7,503; 96% more likely) and
Sales and Related Occupations (7,572; 130% more likely) also display strong consumer buying behavior to Valvoline products/services,
• NASCAR Sprint Cup No. 95 Ford (McDowell)
• NASCAR Red Horse Racing
• NASCAR Roush Fenway Racing
• NASCAR Sprint Cup Ford (Biffle)
• NASCAR Sprint Cup No. 17 Ford (Stenhouse Jr.)
• NHRA
!
• Iowa Cubs (AAA)
• NHRA Don Schumacher Racing
• NHRA Terry Haddock Racing
• Trevor Bayne (Endorsement)
• NHRA Team Wilkerson Racing
• National Thoroughbred Racing Association (NTRA)
ASHLAND/VALVOLINE
ABOUT
• Since its inception in 1924 as a regional petroleum refiner, Ashland has evolved into a specialty chemical company with a global reach. Headquarted in Covington, KY, Ashland
has total revenue (income) of $6.502 billion ($414 million) with a market cap of roughly $5.35 billion (2012).
UK CONNECTIONS
• James J. O’Brien (Chairman/CEO, Ashland, Inc.): 1994 graduate of Leadership Kentucky (Bachelor’s in Accounting and Finance, Ohio State University; MBA, Ohio State
University).!Since 2002, he has presided over the transformation of Ashland from a multi-industry petroleum refiner and marketer with holdings in chemicals and
transportation construction into a global specialty chemical company. O'Brien guides a company of approximately 15,000 employees working to develop products, services
and solutions that, through chemistry, meet customers' needs and contribute to improved quality of life.!!
• Samuel J. Mitchell, Jr. (Senior VP, Ashland, Inc./President, Valvoline): Serves on the board of the UK Gatton College of Business Dean’s Advisory Board. His
responsibilities include leadership of the worldwide Valvoline business of automotive and commercial lubricants, chemicals, and appearance products, as well as growth of
the company's quick-lube business and continued development of innovative premium products. He joined Ashland in 1997 as director of marketing for Valvoline's brand
management group. In August 1999, he was named vice president of marketing, and in 2000, vice president and general manager of the Valvoline DIY (Do-It-Yourself) retail
business. He became president of Valvoline and a vice president of Ashland in 2002. In 2011, Mitchell was promoted to the role of senior vice president of Ashland, while
retaining his responsibilities for Ashland Consumer Markets.
PAST INVOLVEMENT IN SPORT (SBJ)
• Utah Jazz (NBA)
• Hendrick Motorsports (NASCAR)
• NASCAR Jr. Motorsports
• NASCAR Camping World Truck Series No. 17 (Peters)
• NASCAR Leavine Family Racing
• Saginaw Spirit (OHL)
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 53.8% of adults ages 18-49 who have W/A/L to a UK football game (30,806) have shopped for Valvoline auto products/services in the past 12 months. Further,
individuals ages 21-34 who have W/A/L to a UK football (17,158) game are 36% more likely to shop for Valvoline auto products/services in the last 12 months.
• GENDER: 27.1% of women ages 18-49 who have W/A/L to a UK football game (15,506) have shopped for Valvoline auto products/services in the last 12 months. Further,
women ages 21-34 who have W/A/L to a UK football game (10,662) are 117% more likely to shop for Valvoline auto products/services in the last 12 months.
• MARKET VALUE OF HOME: 37.9% of respondents who have W/A/L to a Kentucky game and have a home market value between $150,000 - $249,999 (21,694) have shopped
for Valvoline auto products and services in the last 12 months and are 12% more likely to engage in such buying behavior than fans with other home market value. Further,
respondents who have W/A/L to a UK football game and have resided in their home for less than one year are 57% more likely to shop for Valvoline products/services.
• EMPLOYMENT: Of respondents who have W/A/L to a UK football game, those who work in Management, Business, and Financial occupations (8,386) are 47% more likely to
have shopped for Valvoline products/services in the last 12 months. Those in Education, Legal, Community Service, Arts, and Media (7,503; 96% more likely) and
Sales and Related Occupations (7,572; 130% more likely) also display strong consumer buying behavior to Valvoline products/services,
• NASCAR Sprint Cup No. 95 Ford (McDowell)
• NASCAR Red Horse Racing
• NASCAR Roush Fenway Racing
• NASCAR Sprint Cup Ford (Biffle)
• NASCAR Sprint Cup No. 17 Ford (Stenhouse Jr.)
• NHRA
!
• Iowa Cubs (AAA)
• NHRA Don Schumacher Racing
• NHRA Terry Haddock Racing
• Trevor Bayne (Endorsement)
• NHRA Team Wilkerson Racing
• National Thoroughbred Racing Association (NTRA)
5
BEAM SUNTORY, INC.
ABOUT
• Beam Suntory, Inc. is an American manufacturer of spirits headquartered in Deerfield, IL. It is a subsidiary of Suntory Holdings of Osaka, Japan. The company, which operates
distilleries and other sites worldwide, sells primarily through direct sales forces to distributors. The U.S. is the company's #1 market. Japan's Suntory Holdings acquired Beam in
2014, forming the world's #3 premium spirits company. The acquisition was completed on April 30, 2014, for a final cost of about $16 billion – when it was also announced that
Beam would be renamed as "Beam Suntory". Suntory Beverage & Food, Ltd. trades on the Tokyo Stock Exchange (2587). Beam's portfolio of best-selling brands includes Jim Beam
Bourbon, Maker’s Mark, Knob Creek, Sauza Tequila, Red Stag, Canadian Club, among many. As of June 2014, Beam Suntory ranked 824 in the Fortune 1000 with revenue (net income)
of $2.547 billion ($362.5 million). Operating income in FY ‘13 was $617.1 million and the company listed total assets of $8.584 billion.
• VISION: Our vision and strategy is underpinned by our Winning Competitive Edge – our people who operate day-in and day-out in a culture that embraces entrepreneurial thinking,
encourages creative, innovative solutions, and emphasizes a collaborative mindset. We seek to outperform our market with a strategy focused on our three simple strategic
platforms of Creating Famous Brands, Building Winning Markets and Fueling Our Growth.
• Top 3 Competitors: Brown-Forman Corporation, PERNOD RICARD, Diageo, PLC
UK CONNECTIONS:
• Gretchen W. Price (Board of Directors): Graduate of the University of Kentucky. Price is Executive Vice President, Chief Financial and Administrative Officer at Arbonne
International, LLC, a prestige personal care products company. She previously served as Executive Vice President, Chief Financial and Administrative Officer of Philosophy, Inc.
and spent 31 years at Procter & Gamble in key finance, accounting and operations leadership roles.
PAST INVOLVEMENT WITH UK:
• Maker's Mark has featured several University of Kentucky sports personalities on its University of Kentucky line of limited release bottles. Each bottle can be signed for free by the
personality that was selected for the bottle. The signing party is held at Keeneland horse track in the University's home city of Lexington. The first University of Kentucky special
edition bottle was produced in 1993. In celebration of the 1996 NCAA Men’s Basketball Championship, Maker's Mark printed a bottle that had a denim background with white type
with the team's coach at the time, Rick Pitino, signing the bottle. Other bottles include: Wildcat Bottle (2001), Bill Keightley (2002), Rupp’s Runts (2006), The Unforgettables (2007),
Joe B. Hall (2008), Rich Brooks (2009), John Calipari (2010), Tim Couch (2012), and Dan Issel (2013).
PAST INVOLVEMENT IN SPORT (SBJ)
• Phoenix Suns (NBA)
• Belmont Stakes (Horse Racing)
• Newcastle Knights (Australian Rules Rugby)
BEAM SUNTORY, INC.
ABOUT
• Beam Suntory, Inc. is an American manufacturer of spirits headquartered in Deerfield, IL. It is a subsidiary of Suntory Holdings of Osaka, Japan. The company, which operates
distilleries and other sites worldwide, sells primarily through direct sales forces to distributors. The U.S. is the company's #1 market. Japan's Suntory Holdings acquired Beam in
2014, forming the world's #3 premium spirits company. The acquisition was completed on April 30, 2014, for a final cost of about $16 billion – when it was also announced that
Beam would be renamed as "Beam Suntory". Suntory Beverage & Food, Ltd. trades on the Tokyo Stock Exchange (2587). Beam's portfolio of best-selling brands includes Jim Beam
Bourbon, Maker’s Mark, Knob Creek, Sauza Tequila, Red Stag, Canadian Club, among many. As of June 2014, Beam Suntory ranked 824 in the Fortune 1000 with revenue (net income)
of $2.547 billion ($362.5 million). Operating income in FY ‘13 was $617.1 million and the company listed total assets of $8.584 billion.
• VISION: Our vision and strategy is underpinned by our Winning Competitive Edge – our people who operate day-in and day-out in a culture that embraces entrepreneurial thinking,
encourages creative, innovative solutions, and emphasizes a collaborative mindset. We seek to outperform our market with a strategy focused on our three simple strategic
platforms of Creating Famous Brands, Building Winning Markets and Fueling Our Growth.
• Top 3 Competitors: Brown-Forman Corporation, PERNOD RICARD, Diageo, PLC
UK CONNECTIONS:
• Gretchen W. Price (Board of Directors): Graduate of the University of Kentucky. Price is Executive Vice President, Chief Financial and Administrative Officer at Arbonne
International, LLC, a prestige personal care products company. She previously served as Executive Vice President, Chief Financial and Administrative Officer of Philosophy, Inc.
and spent 31 years at Procter & Gamble in key finance, accounting and operations leadership roles.
PAST INVOLVEMENT WITH UK:
• Maker's Mark has featured several University of Kentucky sports personalities on its University of Kentucky line of limited release bottles. Each bottle can be signed for free by the
personality that was selected for the bottle. The signing party is held at Keeneland horse track in the University's home city of Lexington. The first University of Kentucky special
edition bottle was produced in 1993. In celebration of the 1996 NCAA Men’s Basketball Championship, Maker's Mark printed a bottle that had a denim background with white type
with the team's coach at the time, Rick Pitino, signing the bottle. Other bottles include: Wildcat Bottle (2001), Bill Keightley (2002), Rupp’s Runts (2006), The Unforgettables (2007),
Joe B. Hall (2008), Rich Brooks (2009), John Calipari (2010), Tim Couch (2012), and Dan Issel (2013).
PAST INVOLVEMENT IN SPORT (SBJ)
• Phoenix Suns (NBA)
• Belmont Stakes (Horse Racing)
• Newcastle Knights (Australian Rules Rugby)
6
BIG ASS SOLUTIONS
ABOUT
• Big Ass Solutions manufactures fans and lights in Lexington, Ky., where the company is headquartered and founded back in 1999. Big Ass Solutions’ products are used in
thousands of residential, commercial and industrial applications in 125 countries worldwide. Between 2009 and 2013, the company’s annual revenue increased from $34 million to
$122 million. The company expects revenue of $175 million in 2014 and aims to reach $1 billion annually by 2020. Additionally, from 2009 to 2013, the workforce more than tripled
to 481. Employees’ average annual wages exceed the national average by almost 30% and Kentucky’s by nearly 50%.The company’s 2013 employee retention rate of 88% far
outpaced the national average of 62%.
• RECOGNITION:
• Inc. Magazine ranked Big Ass Fans
as the fastest growing manufacturing company in Kentucky as part of its annual publication of the 5,000 fastest growing private
companies in the United States. Big Ass Fans was also ranked the eighth fastest growing private company in Kentucky and the second fastest growing company in the
city of Lexington, KY (bigassfans.com).
• Consulting-Specifying Engineer has honored Essence by Big Ass Fans with a gold award in its 2014 Product of the Year competition. Ranging from 8 to 14 feet in
diameter and fully customizable, Essence is the first Big Ass Fan specifically developed to excel both indoors and out. Essence provides quiet air movement in a variety
of air-conditioned spaces, such as showrooms and lobbies, and does the work of 28 standard ceiling fans at one-seventh of the operating cost. The air movement
from Essence can reduce a facility’s heating and cooling costs up to 30% without compromising comfort (bigassfans.com).
• The World Trade Center Kentucky honored Big Ass Fans with the prestigious Martha Layne Collins International Trade Excellence Award. Named after Kentucky’s first
female governor, this annual award distinguishes companies demonstrating outstanding success in international business.The award honored Big Ass Fans’
commitment to and performance in international trade and business, as well as the company’s overall contributions to the local community through world trade.
STRATEGIC OPPORTUNITIES FOR GROWTH:
• RESIDENTIAL INTEGRATION WITH NEST LEARNING THERMOSTAT: Although founded on the bases of providing industrial cooling and comfort solutions to different companies
and properties, Big Ass Fans’ Haiku fan – named most innovative new product of the year in 2013 by the U.S. Green Building Council at their inaugural Best of Building Awards –
has the potential to carve out a niche in the residential space through it’s integration with the SenseME smart ceiling fan and Nest Learning Thermostat made by Google. With a
fan and an air conditioner that talked to each other and both automatically adjusted to user temperature preferences, there’s potential to run a thermostat at a higher
temperature compensated and offset by the cooling effect of the fan. Carey Smith, CEO of Big Ass Solutions who won the Ernst & Young Entrepreneur of the Year Award in 2011
for South Central Ohio and Kentucky, notes that the Haiku “smart” fan has the ability to turn on and off automatically when a person enters or leaves the room while also
adjusting the fan’s speed depending on the room’s current climate and preferences it learns over time. Operating on only two to 30 watts of power – less than an incadescent
light bulb – Haiku could allow residents to raise their thermostat by six degrees and save 30% on air conditioning at the same level of comfort. For the average home, this
translates to annual savings of nearly 600 kilowatt hours or $78 based on current electricity rates. There are 300 million ceiling fans in the U.S. – an average of three to four
per home. “Smart” Haiku fans will begin shipping in the summer of 2014. (fastcoexist.com)
• PATENTS: With a veritable herd of engineers who help drive innovation and product development, the company holds 95 patents and 129 patents pending. Big Ass Solutions
also owns the world’s only research and development lab built specifically for testing large-diameter fans.
PAST INVOLVEMENT IN SPORT:
• National Junior College Athletic Association (NJCAA) as the “Preferred Fan Sponsor of the NJCAA”
• AllTech FEI World Equestrian Games: Big Ass Solutions provided the cooling technology to many locations at the Games including the Tradeshow Pavilion and Evening Cross
Country Course (September 25 – October, 10, 2010)
• Sport teams/venues using Big Ass Solutions products (via Kelcie Bond, Regional Product Consultant)
• Kansas City Royals (MLB)
• Homestead Miami Speedway
• Florida Marlins Clubhouse (MLB)
• Daytona International Speedway
• Sacramento Kings (NBA)
• Milwaukee Brewers (MLB)
• St. Louis Cardinals (MLB)
• Cincinnati Reds (MLB)
• Pittsburgh Steelers (NFL)
• Green Bay Packers (NFL)
• Philadelphia Eagles (NFL)
• University of Louisville Recreation Center
BIG ASS SOLUTIONS
ABOUT
• Big Ass Solutions manufactures fans and lights in Lexington, Ky., where the company is headquartered and founded back in 1999. Big Ass Solutions’ products are used in
thousands of residential, commercial and industrial applications in 125 countries worldwide. Between 2009 and 2013, the company’s annual revenue increased from $34 million to
$122 million. The company expects revenue of $175 million in 2014 and aims to reach $1 billion annually by 2020. Additionally, from 2009 to 2013, the workforce more than tripled
to 481. Employees’ average annual wages exceed the national average by almost 30% and Kentucky’s by nearly 50%.The company’s 2013 employee retention rate of 88% far
outpaced the national average of 62%.
• RECOGNITION:
• Inc. Magazine ranked Big Ass Fans
as the fastest growing manufacturing company in Kentucky as part of its annual publication of the 5,000 fastest growing private
companies in the United States. Big Ass Fans was also ranked the eighth fastest growing private company in Kentucky and the second fastest growing company in the
city of Lexington, KY (bigassfans.com).
• Consulting-Specifying Engineer has honored Essence by Big Ass Fans with a gold award in its 2014 Product of the Year competition. Ranging from 8 to 14 feet in
diameter and fully customizable, Essence is the first Big Ass Fan specifically developed to excel both indoors and out. Essence provides quiet air movement in a variety
of air-conditioned spaces, such as showrooms and lobbies, and does the work of 28 standard ceiling fans at one-seventh of the operating cost. The air movement
from Essence can reduce a facility’s heating and cooling costs up to 30% without compromising comfort (bigassfans.com).
• The World Trade Center Kentucky honored Big Ass Fans with the prestigious Martha Layne Collins International Trade Excellence Award. Named after Kentucky’s first
female governor, this annual award distinguishes companies demonstrating outstanding success in international business.The award honored Big Ass Fans’
commitment to and performance in international trade and business, as well as the company’s overall contributions to the local community through world trade.
STRATEGIC OPPORTUNITIES FOR GROWTH:
• RESIDENTIAL INTEGRATION WITH NEST LEARNING THERMOSTAT: Although founded on the bases of providing industrial cooling and comfort solutions to different companies
and properties, Big Ass Fans’ Haiku fan – named most innovative new product of the year in 2013 by the U.S. Green Building Council at their inaugural Best of Building Awards –
has the potential to carve out a niche in the residential space through it’s integration with the SenseME smart ceiling fan and Nest Learning Thermostat made by Google. With a
fan and an air conditioner that talked to each other and both automatically adjusted to user temperature preferences, there’s potential to run a thermostat at a higher
temperature compensated and offset by the cooling effect of the fan. Carey Smith, CEO of Big Ass Solutions who won the Ernst & Young Entrepreneur of the Year Award in 2011
for South Central Ohio and Kentucky, notes that the Haiku “smart” fan has the ability to turn on and off automatically when a person enters or leaves the room while also
adjusting the fan’s speed depending on the room’s current climate and preferences it learns over time. Operating on only two to 30 watts of power – less than an incadescent
light bulb – Haiku could allow residents to raise their thermostat by six degrees and save 30% on air conditioning at the same level of comfort. For the average home, this
translates to annual savings of nearly 600 kilowatt hours or $78 based on current electricity rates. There are 300 million ceiling fans in the U.S. – an average of three to four
per home. “Smart” Haiku fans will begin shipping in the summer of 2014. (fastcoexist.com)
• PATENTS: With a veritable herd of engineers who help drive innovation and product development, the company holds 95 patents and 129 patents pending. Big Ass Solutions
also owns the world’s only research and development lab built specifically for testing large-diameter fans.
PAST INVOLVEMENT IN SPORT:
• National Junior College Athletic Association (NJCAA) as the “Preferred Fan Sponsor of the NJCAA”
• AllTech FEI World Equestrian Games: Big Ass Solutions provided the cooling technology to many locations at the Games including the Tradeshow Pavilion and Evening Cross
Country Course (September 25 – October, 10, 2010)
• Sport teams/venues using Big Ass Solutions products (via Kelcie Bond, Regional Product Consultant)
• Kansas City Royals (MLB)
• Homestead Miami Speedway
• Florida Marlins Clubhouse (MLB)
• Daytona International Speedway
• Sacramento Kings (NBA)
• Milwaukee Brewers (MLB)
• St. Louis Cardinals (MLB)
• Cincinnati Reds (MLB)
• Pittsburgh Steelers (NFL)
• Green Bay Packers (NFL)
• Philadelphia Eagles (NFL)
• University of Louisville Recreation Center
7
BROWN FORMAN CORPORATION
ABOUT
• Founded in 1870 by George Garvin Brown in Louisville (KY), Brown-Forman is a diversified producer of fine quality consumer products. Brown’s original brand, Old Forester
Kentucky Straight Bourbon Whiskey, was America's first bottled bourbon and remains one of Brown-Forman's premiere brands today. One of the largest American-owned spirits
and wine companies and among the top-10 largest global spirit producers, Brown-Forman sells its brands in more than 135 countries and has offices in cities across the globe.
Brown-Forman has more than 25 brands in its portfolio of wines and spirits, including Jack Daniel’s, Canadian Mist, Korbel, Southern Comfort, and Woodford Reserve. A member of
S&P 500, Brown-Forman is currently ranked #760 in the Fortune 1000 (June 2014). Brown-Forman had total revenue (net income) of $2.991 billion ($659 million) in 2014 with sales
and net income expected to grow at a rate of 4.98% and 1.51%, respectively in FY ’14.
UK CONNECTIONS:
• Paul C. Varga (President, CEO, Chairman): Bachelor of Business Administration degree in finance from the University of Kentucky Gatton College of Business and Economics
(1985) and MBA from Purdue University (1987). Varga has served as the Chief Executive Officer and President of Brown-Forman Corp. since August 1, 2005 after serving previously
as the President and Chief Executive Officer of Brown-Forman Beverages, a subsidiary of Brown Forman Corp. from June 2003 to August 2005. He joined Brown-Forman in 1986
and worked with the Jack Daniel's marketing team in 1990 and served as the Director of the Office of Chief Executive Officer since 1994.
• Jill Jones (Executive Vice President, President of North America and Latin America Regions): Jones holds a bachelor’s degree from the University of Kentucky and an MBA
from Washington University. Since joining the company in 2000, Jones has progressed through a series of increasingly responsible roles, including several key financial and
strategic business planning roles in addition to her service on the Brown-Forman Executive Leadership team.
• Eric Doninger (Vice President – Global Marketing Creative Director, Jack Daniel’s): Doninger is a member of the University of Kentucky College of Design Advisory Board and
is the creative force behind the Jack Daniel’s family of brands tasked with translating the company’s business and marketing objectives into creative strategies and compelling
consumer communications. Doninger oversees advertising, experiential marketing, consumer relationship marketing, social and digital marketing, packaging creative strategy and
development, as well as serving as the principal contact for the brand’s global agency relationships.
INVOLVEMENT WITH KENTUCKY
• Former University of Kentucky President Lee T. Todd, Jr. (2001-2011) accepted a $500,000 donation from Brown-Forman, Corp. to establish a visiting endowed chair in architecture
at the University of Kentucky/University of Louisville Urban Design Studio (UDS). According to Todd, “Our great universities have united many times to provide students with the
best possible academic resources and learning environments. I’m confident this partnership will continue to serve the best interests of the Commonwealth. (uky.edu)
• Brown-Forman works with the Alcohol and Health Education Office at the University of Kentucky to expand its programs for educating students about the dangers of high-risk
drinking and alcohol abuse (brown-forman.com/responsibility/drinking/alcohol-abuse.aspx)
BROWN FORMAN CORPORATION
ABOUT
• Founded in 1870 by George Garvin Brown in Louisville (KY), Brown-Forman is a diversified producer of fine quality consumer products. Brown’s original brand, Old Forester
Kentucky Straight Bourbon Whiskey, was America's first bottled bourbon and remains one of Brown-Forman's premiere brands today. One of the largest American-owned spirits
and wine companies and among the top-10 largest global spirit producers, Brown-Forman sells its brands in more than 135 countries and has offices in cities across the globe.
Brown-Forman has more than 25 brands in its portfolio of wines and spirits, including Jack Daniel’s, Canadian Mist, Korbel, Southern Comfort, and Woodford Reserve. A member of
S&P 500, Brown-Forman is currently ranked #760 in the Fortune 1000 (June 2014). Brown-Forman had total revenue (net income) of $2.991 billion ($659 million) in 2014 with sales
and net income expected to grow at a rate of 4.98% and 1.51%, respectively in FY ’14.
UK CONNECTIONS:
• Paul C. Varga (President, CEO, Chairman): Bachelor of Business Administration degree in finance from the University of Kentucky Gatton College of Business and Economics
(1985) and MBA from Purdue University (1987). Varga has served as the Chief Executive Officer and President of Brown-Forman Corp. since August 1, 2005 after serving previously
as the President and Chief Executive Officer of Brown-Forman Beverages, a subsidiary of Brown Forman Corp. from June 2003 to August 2005. He joined Brown-Forman in 1986
and worked with the Jack Daniel's marketing team in 1990 and served as the Director of the Office of Chief Executive Officer since 1994.
• Jill Jones (Executive Vice President, President of North America and Latin America Regions): Jones holds a bachelor’s degree from the University of Kentucky and an MBA
from Washington University. Since joining the company in 2000, Jones has progressed through a series of increasingly responsible roles, including several key financial and
strategic business planning roles in addition to her service on the Brown-Forman Executive Leadership team.
• Eric Doninger (Vice President – Global Marketing Creative Director, Jack Daniel’s): Doninger is a member of the University of Kentucky College of Design Advisory Board and
is the creative force behind the Jack Daniel’s family of brands tasked with translating the company’s business and marketing objectives into creative strategies and compelling
consumer communications. Doninger oversees advertising, experiential marketing, consumer relationship marketing, social and digital marketing, packaging creative strategy and
development, as well as serving as the principal contact for the brand’s global agency relationships.
INVOLVEMENT WITH KENTUCKY
• Former University of Kentucky President Lee T. Todd, Jr. (2001-2011) accepted a $500,000 donation from Brown-Forman, Corp. to establish a visiting endowed chair in architecture
at the University of Kentucky/University of Louisville Urban Design Studio (UDS). According to Todd, “Our great universities have united many times to provide students with the
best possible academic resources and learning environments. I’m confident this partnership will continue to serve the best interests of the Commonwealth. (uky.edu)
• Brown-Forman works with the Alcohol and Health Education Office at the University of Kentucky to expand its programs for educating students about the dangers of high-risk
drinking and alcohol abuse (brown-forman.com/responsibility/drinking/alcohol-abuse.aspx)
PAST INVOLVEMENT IN SPORT (VIA SBJ)
• Seattle Seahawks (NFL)
• Seattle Sounders (MLS)
• Atlanta Hawks (NBA)
• Dallas Mavericks (NBA)
• Orlando Magic (NBA)
• Anaheim Ducks (NHL)
• Pittsburgh Penguins (NHL)
• Louisville Bats (AAA)
• Idaho Steelheads (ECHL)
El Jimador Tequila
• FC Dallas (MLS)
• U.S. Soccer Federation
• Major League Soccer (MLS)
ADDITIONAL NOTES:
• All State Arena: In 2014, the village of Rosemont, Ill., struck a three-year deal with Brown-Forman Corp. to build the first-ever stage-visible bar inside Allstate Arena. A new 2,300-
square-foot space, which will be branded as either the Jack Daniels Lounge or the Jack Daniels Old No. 7 Club, will be located inside the bowl on the arena's east end and will be
open to the 21-and-over public during concerts and games. Financial terms were not released, but Chicago Business reported that Brown-Forman will pay Rosemont an annual sum
'in the low six figures' for branding rights, which include signage and other marketing in the arena.
• Soccer United Marketing: In 2013, Brown-Forman (via el Jimador) announced a multi-million dollar, four-year partnership with Soccer United Marketing (SUM), making the company
the official tequila sponsor of MLS, U.S. Soccer and the U.S. Men's and Women's National Teams, and the Mexican National Team's annual tour of the United States. This sponsorship
provides the brand with a comprehensive activation platform, including:
• MLS and its marquee events: MLS First Kick, the AT&T MLS All-Star Game, and MLS Cup, MLS' championship game
• Global rights to the U.S. Men's and Women's National Teams, which will represent the U.S. in the 2011 FIFA Women's World Cup, 2012 Olympic Games, and 2014 FIFA World
Cup
• Sponsorship of the hugely popular annual United States tour by the Mexican National Team
• In 2013, el Jimador named ESPN soccer analyst Alexi Lalas a brand ambassador
• Minnesota Wild: In 2014, the NHL Wild struck a multiyear partnership with Jack Daniel's that includes a renovation and rebranding of the Xcel Energy Center's Headwaters Bar &
Restaurant. The deal also includes TV and in-arena advertising, plus a Jack Daniel's drink cart in the concourse
• Wrigley Field: In 2014, Jack Daniel's signed a multiyear agreement to operate the Jack Daniel's Patio behind the press box at Wrigley Field. Patrons will have a view of the Chicago
skyline, but will not have a view of the playing field during Cubs games
• Texas Rangers: In 2014, the Rangers announced a three-year deal with Jack Daniel's that includes naming rights to the Diamond Club at Rangers Ballpark. The Jack Daniel's Old No.
7 Club, which includes a full buffet and bar, will be open to all season-ticket holders before and during home games
• Professional Bull Riding: In 2013, the PBR extended its partnership with Jack Daniel's, the league's longest-standing continuing partner. The deal includes title sponsorship of the
Built Ford Tough Series event in Nashville. The whiskey brand also will have a continued presence at events with signage (both fixed
andelectronic), in-arena promotions, a booth on the concourse, public address announcements, tickets, chute seats and
behind-the-scenes tours. The deal also includes PBR Fan Zones and retail promotions
8
BROWN FORMAN CORPORATION
• Los Angeles Galaxy (MLS)
• Toronto FC (MLS)
• Vancouver Whitecaps FC (MLS)
Jack Daniels
• Arizona Diamondbacks (MLB)
• San Diego Padres (MLB)
• Texas Rangers (MLB)
• Houston Rockets (NBA)
• Los Angeles Clippers (NBA)
• Oklahoma City Thunder (NBA)
• Anaheim Ducks (NHL)
• Boston Bruins (NHL)
• St. Louis Blues (NHL)
• FC Dallas (MLS)
• Allstate Arena (Rosemont, IL)
• American Airlines Center (Dallas)
• FedEx Forum (Memphis)
• Global Life Park (Arlington)
• Honda Center (Houston Rockets)
• Xcel Energy Center (Minnesota Wild)
• Wrigley Field (Chicago Cubs)
• Preakness Stakes
• Idaho Steelheads (ECHL)
• London Knights (OHL)
• Rochester Rhinos (USL)
• Los Angeles Galaxy (MLS)
• Sacramento River Cats (AAA)
• Boo Weekley (Endorsement)
• Seattle Seahawks (NFL)
• Seattle Sounders (MLS)
• Atlanta Hawks (NBA)
• Dallas Mavericks (NBA)
• Orlando Magic (NBA)
• Anaheim Ducks (NHL)
• Pittsburgh Penguins (NHL)
• Louisville Bats (AAA)
• Idaho Steelheads (ECHL)
El Jimador Tequila
• FC Dallas (MLS)
• U.S. Soccer Federation
• Major League Soccer (MLS)
ADDITIONAL NOTES:
• All State Arena: In 2014, the village of Rosemont, Ill., struck a three-year deal with Brown-Forman Corp. to build the first-ever stage-visible bar inside Allstate Arena. A new 2,300-
square-foot space, which will be branded as either the Jack Daniels Lounge or the Jack Daniels Old No. 7 Club, will be located inside the bowl on the arena's east end and will be
open to the 21-and-over public during concerts and games. Financial terms were not released, but Chicago Business reported that Brown-Forman will pay Rosemont an annual sum
'in the low six figures' for branding rights, which include signage and other marketing in the arena.
• Soccer United Marketing: In 2013, Brown-Forman (via el Jimador) announced a multi-million dollar, four-year partnership with Soccer United Marketing (SUM), making the company
the official tequila sponsor of MLS, U.S. Soccer and the U.S. Men's and Women's National Teams, and the Mexican National Team's annual tour of the United States. This sponsorship
provides the brand with a comprehensive activation platform, including:
• MLS and its marquee events: MLS First Kick, the AT&T MLS All-Star Game, and MLS Cup, MLS' championship game
• Global rights to the U.S. Men's and Women's National Teams, which will represent the U.S. in the 2011 FIFA Women's World Cup, 2012 Olympic Games, and 2014 FIFA World
Cup
• Sponsorship of the hugely popular annual United States tour by the Mexican National Team
• In 2013, el Jimador named ESPN soccer analyst Alexi Lalas a brand ambassador
• Minnesota Wild: In 2014, the NHL Wild struck a multiyear partnership with Jack Daniel's that includes a renovation and rebranding of the Xcel Energy Center's Headwaters Bar &
Restaurant. The deal also includes TV and in-arena advertising, plus a Jack Daniel's drink cart in the concourse
• Wrigley Field: In 2014, Jack Daniel's signed a multiyear agreement to operate the Jack Daniel's Patio behind the press box at Wrigley Field. Patrons will have a view of the Chicago
skyline, but will not have a view of the playing field during Cubs games
• Texas Rangers: In 2014, the Rangers announced a three-year deal with Jack Daniel's that includes naming rights to the Diamond Club at Rangers Ballpark. The Jack Daniel's Old No.
7 Club, which includes a full buffet and bar, will be open to all season-ticket holders before and during home games
• Professional Bull Riding: In 2013, the PBR extended its partnership with Jack Daniel's, the league's longest-standing continuing partner. The deal includes title sponsorship of the
Built Ford Tough Series event in Nashville. The whiskey brand also will have a continued presence at events with signage (both fixed
andelectronic), in-arena promotions, a booth on the concourse, public address announcements, tickets, chute seats and
behind-the-scenes tours. The deal also includes PBR Fan Zones and retail promotions
8
BROWN FORMAN CORPORATION
• Los Angeles Galaxy (MLS)
• Toronto FC (MLS)
• Vancouver Whitecaps FC (MLS)
Jack Daniels
• Arizona Diamondbacks (MLB)
• San Diego Padres (MLB)
• Texas Rangers (MLB)
• Houston Rockets (NBA)
• Los Angeles Clippers (NBA)
• Oklahoma City Thunder (NBA)
• Anaheim Ducks (NHL)
• Boston Bruins (NHL)
• St. Louis Blues (NHL)
• FC Dallas (MLS)
• Allstate Arena (Rosemont, IL)
• American Airlines Center (Dallas)
• FedEx Forum (Memphis)
• Global Life Park (Arlington)
• Honda Center (Houston Rockets)
• Xcel Energy Center (Minnesota Wild)
• Wrigley Field (Chicago Cubs)
• Preakness Stakes
• Idaho Steelheads (ECHL)
• London Knights (OHL)
• Rochester Rhinos (USL)
• Los Angeles Galaxy (MLS)
• Sacramento River Cats (AAA)
• Boo Weekley (Endorsement)
ABOUT
• The Mission of Central Bancshares is to become Kentucky’s leading, high performing, community banking company by empowering staff to deliver consistently superior service
and value to Central Bank customers, shareholders and communities. Net income dropped by 6% in 2013 to $12.15 million with an average return on average assets of 58%.
However, shareholders’ equity swelled to $193 million, underscoring Central Bancshares commitment to a robust future. (https://www.centralbank.com/wp-content/uploads/
2014/04/2013-Annual-Report.pdf)
UK CONNECTIONS
• Anthany Beatty (Central Bank Lexington Advisory Board of Directors): Assistant Vice President, Campus Services/Public Safety – University of Kentucky. Born and raised in
Lexington, Beatty is among nine generations of Beatty family members to call Lexington-Fayette County home. A distinguished alumni and Hall of Fame recipient at Eastern Kentucky
University where he completed his undergraduate coursework, Beatty served as the former Chief of Police of Lexington (2001-2007), helping Lexington be voted 1 of the 5 safest
cities in the USA (2005). Running for Mayor of Lexington (November, 2014) (http://anthanybeattyformayor.com/#aboutanthany).
• Everette McCorvey (Central Bank Lexington Advisory Board of Directors): University of Kentucky Board of Trustees and Opera Department Chair (1991-present)
• Michael Tearney (Central Bank Lexington Advisory Board of Directors): KPMG Endowed Professor Emeritus, Gatton College of Business and Economics. Tearney served as
Professor of Accounting and Chairman of the Accounting Department of the University of Kentucky from 1983 until 1987. At that time, he became the first Director of the new
School of Accountancy. He served in that position until he was named Associate Dean of the Gatton College on July 1, 1993. His duties as Associate Dean include oversight of all
academic programs, including undergraduate, MBA, and Ph.D., as well as director of all international programs. He has been the KPMG Peat Marwick Professor of Accounting since
1990.
PAST INVOLVEMENT WITH UK
• Joan D. Kincaid and Central Bank announced a $7 million combined gift for two critical campus improvement projects focused on business education and health care. The gift
supports a new auditorium in the growing Gatton College of Business & Economics and a project in the A.B. Chandler Hospital. The $65 million project is being funded entirely
through private philanthropy and will transform the Gatton College into a state-of-the-art business education complex designed to foster a strong sense of community, support
modern teaching and learning methods, and accommodate increased enrollment. Joan Kincaid is a lifelong resident of Lexington and noted philanthropist. She has served as vice
chairman of the Board of Directors of Central Bancshares, parent of Central Bank & Trust Co. ( http://www.lanereport.com/30674/2014/04/uk-receives-7-million-gift-from-
lexington-businesswoman-central-bank/)
• Partner, UK Athletics
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 56.9% of adults ages 21-54 who have W/A/L to a UK football game have banked with Central Bank (21,879). Additionally, adults ages 21-34 who have W/A/L to a UK football
are 14% more likely to bank with Central Bank.
• EMPLOYMENT STATUS: While 67.3% of adults who have W/A/L to a UK football game and are employed full or part-time have banked with Central Bank (25,896), those who are
retired are 104% more likely to bank with Central Bank.
• HOUSEHOLD INCOME: 26% of W/A/L respondents who have a total household income between $100,000-$249,999 bank with Central Bank (10,002) and are
44% more likely to do so.
• HOME PROPERTY VALUE: Those W/A/L respondents with a property value between $350,000-$499,999 are 90% more likely to bank with Central Bank
• OCCUPATION SUMMARY: Of W/A/L respondents, those in professional or related occupations are 98% more
likely to bank with Central Bank (27.1%, 10,403) while those who describe themselves as white collar are 50%
more likely to utilize Central Bank as their banking provider (53.6%, 20,621). Specifically, those in
computer, engineering and science field are 312% more likely to bank with Central Bank (11.1%, 4,255).
9
CENTRAL BANK
• The Mission of Central Bancshares is to become Kentucky’s leading, high performing, community banking company by empowering staff to deliver consistently superior service
and value to Central Bank customers, shareholders and communities. Net income dropped by 6% in 2013 to $12.15 million with an average return on average assets of 58%.
However, shareholders’ equity swelled to $193 million, underscoring Central Bancshares commitment to a robust future. (https://www.centralbank.com/wp-content/uploads/
2014/04/2013-Annual-Report.pdf)
UK CONNECTIONS
• Anthany Beatty (Central Bank Lexington Advisory Board of Directors): Assistant Vice President, Campus Services/Public Safety – University of Kentucky. Born and raised in
Lexington, Beatty is among nine generations of Beatty family members to call Lexington-Fayette County home. A distinguished alumni and Hall of Fame recipient at Eastern Kentucky
University where he completed his undergraduate coursework, Beatty served as the former Chief of Police of Lexington (2001-2007), helping Lexington be voted 1 of the 5 safest
cities in the USA (2005). Running for Mayor of Lexington (November, 2014) (http://anthanybeattyformayor.com/#aboutanthany).
• Everette McCorvey (Central Bank Lexington Advisory Board of Directors): University of Kentucky Board of Trustees and Opera Department Chair (1991-present)
• Michael Tearney (Central Bank Lexington Advisory Board of Directors): KPMG Endowed Professor Emeritus, Gatton College of Business and Economics. Tearney served as
Professor of Accounting and Chairman of the Accounting Department of the University of Kentucky from 1983 until 1987. At that time, he became the first Director of the new
School of Accountancy. He served in that position until he was named Associate Dean of the Gatton College on July 1, 1993. His duties as Associate Dean include oversight of all
academic programs, including undergraduate, MBA, and Ph.D., as well as director of all international programs. He has been the KPMG Peat Marwick Professor of Accounting since
1990.
PAST INVOLVEMENT WITH UK
• Joan D. Kincaid and Central Bank announced a $7 million combined gift for two critical campus improvement projects focused on business education and health care. The gift
supports a new auditorium in the growing Gatton College of Business & Economics and a project in the A.B. Chandler Hospital. The $65 million project is being funded entirely
through private philanthropy and will transform the Gatton College into a state-of-the-art business education complex designed to foster a strong sense of community, support
modern teaching and learning methods, and accommodate increased enrollment. Joan Kincaid is a lifelong resident of Lexington and noted philanthropist. She has served as vice
chairman of the Board of Directors of Central Bancshares, parent of Central Bank & Trust Co. ( http://www.lanereport.com/30674/2014/04/uk-receives-7-million-gift-from-
lexington-businesswoman-central-bank/)
• Partner, UK Athletics
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 56.9% of adults ages 21-54 who have W/A/L to a UK football game have banked with Central Bank (21,879). Additionally, adults ages 21-34 who have W/A/L to a UK football
are 14% more likely to bank with Central Bank.
• EMPLOYMENT STATUS: While 67.3% of adults who have W/A/L to a UK football game and are employed full or part-time have banked with Central Bank (25,896), those who are
retired are 104% more likely to bank with Central Bank.
• HOUSEHOLD INCOME: 26% of W/A/L respondents who have a total household income between $100,000-$249,999 bank with Central Bank (10,002) and are
44% more likely to do so.
• HOME PROPERTY VALUE: Those W/A/L respondents with a property value between $350,000-$499,999 are 90% more likely to bank with Central Bank
• OCCUPATION SUMMARY: Of W/A/L respondents, those in professional or related occupations are 98% more
likely to bank with Central Bank (27.1%, 10,403) while those who describe themselves as white collar are 50%
more likely to utilize Central Bank as their banking provider (53.6%, 20,621). Specifically, those in
computer, engineering and science field are 312% more likely to bank with Central Bank (11.1%, 4,255).
9
CENTRAL BANK
ABOUT
• Charter, founded in 1993, created a customer service-oriented company that has grown and evolved on many levels over the past two decades. Charter's growth was achieved
through acquisitions of cable properties and the subsequent increase of customers in those communities, as well as development and launch of new products and services.
Charter became a publicly-traded company on NASDAQ in 1999 and has been a Fortune 500 company since 2001.
• A leading broadband communications company and the fourth-largest cable operator in the United States, Charter today employs more than 21,000 and provides services to more
than 5.7 million customers in 29 states. Headquartered in Stamford, CT, the company is focused on integrating the highest-quality service with clearly superior entertainment and
communications products, including bundled packages. Over the years, billions have been invested in the communities Charter serves through infrastructure upgrades to deliver
video, high-speed Internet and phone service to homes and businesses. Current portfolio: video (49%), internet (27%), commercial (10%), telephone (8%), ad. revenue (4%)
• The company reported 2013 sales of $8.1 billion, up 9% year-over-year, continuing its solid revenue growth over the past decade. Results were driven primarily by an increase in
residential Internet customers and Triple Play customers that subscribe to cable, Internet, and phone service. However, Charter reported a loss of $169 million in 2013, an
improvement over the loss of $304 million the prior year in FY ‘12. Its sales are not sufficient to cover operating expenses, debt-related interest (the company has $14.2 billion in
debt), and the investments needed to keep its network up-to-date.
INVOLVEMENT WITH KENTUCKY
• ESPN and Charter Communications reached an agreement for distribution of the SEC Network that launched on August 14, 2014. The network will be available to fans and followers
of the Southeastern Conference in all Charter markets. Subscribers will also have authenticated access to additional live events scheduled for the SEC Network's digital platforms,
including WatchESPN and SECNetwork.com, with the ability to watch content anytime, anywhere on their television, computer, tablet or mobile device
PAST INVOLVEMENT IN SPORT (SBJ)
• St. Louis Rams (NFL)
• Richard Childress Racing (NASCAR)
• Schmidt Peterson Motorsports (IRL)
• Nationwide Series No. 43 Ford (Armstrong) (NASCAR)
• Spring Cup No. 15 Toyota (Bowyer) (NASCAR)
• IRL No. 98 Honda (Hawksworth)
• IRL No. 77 Honda (Pagenaud)
RECENT EXPANSION/FINANCIAL NEWS
• In early 2014, Charter made an attempt to acquire Time Warner Cable, the nation’s second-largest cable provider. However, rival Comcast ultimately agreed to a stock swap to
obtain TWC, one that valued at $45.2 billion as of February 13, 2014 when the proposed acquisition was first made public. In an effort to comply with federal regulations and the FCC,
Charter Communications and Comcast announced a deal in April that would transfer cable and internet services in areas of Kentucky currently covered by Time Warner Cable to
Charter. As of April 29, 2014 the Lexington market is set to be supplied by St. Louis-based Charter as part of the large swap and restructuring aimed at making the proposed Time
Warner Cable absorption into Comcast palatable for regulators (bizlex.com). As part of Comcast merging with Time Warner, Comcast was ordered to divest about 3 million
subscribers to Charter in order to combat any antitrust concerns and keep its market share to less than 30%. Once the Comcast/Time Warner merger is complete, Charter
will find itself with about 9 million customers, making it the nation’s second-largest cable company.
• In 2013 the company increased its offerings and expands into new markets, purchasing Optimum West/Bresnan from Cablevision for about $1.6 billion.
Optimum West serves more than 360,000 customers through cable systems in fast-growing regions of Colorado,
Montana, Wyoming, and Utah. The company acquired broadbandcable assets in Alabama and Georgia in 2011 from
Windjammer Communications (adding about 17,000 subscribers), and a broadband system serving nearly
that number in Missouri from US Cable of Coastal Texas.
10
CHARTER
• Michael Waltrip Racing (NASCAR)
• Richard Petty Motorsports (NASCAR)
• Sprint Cup No. 9 Ford (Ambrose) (NASCAR)
• Sprint Cup No. 43 Ford (Almirola) (NASCAR)
• Sprint Cup No. 47 Toyota (Allmendinger) (NASCAR)
• Panther Racing (IRL)
• Tri-City Storm (USHL)
• Tri-City Dust Devils (A)
• Birmingham Barons (AA)
• Gwinnett Braves (AAA)
• Tennessee Smokies (AA)
• Hickory Crawdads (A)
• Kalamazoo Wings (ECHL)
• Saginaw Spirit (OHL)
• University of Alabama –Birmingham
• University of North Texas
• Texas Christian University (TCU)
• Gateway International
Cagnazzi Racing (NHRA)
• Madison Mallards (NWL)
• Mark Martino Racing (NHRA)
• Charter, founded in 1993, created a customer service-oriented company that has grown and evolved on many levels over the past two decades. Charter's growth was achieved
through acquisitions of cable properties and the subsequent increase of customers in those communities, as well as development and launch of new products and services.
Charter became a publicly-traded company on NASDAQ in 1999 and has been a Fortune 500 company since 2001.
• A leading broadband communications company and the fourth-largest cable operator in the United States, Charter today employs more than 21,000 and provides services to more
than 5.7 million customers in 29 states. Headquartered in Stamford, CT, the company is focused on integrating the highest-quality service with clearly superior entertainment and
communications products, including bundled packages. Over the years, billions have been invested in the communities Charter serves through infrastructure upgrades to deliver
video, high-speed Internet and phone service to homes and businesses. Current portfolio: video (49%), internet (27%), commercial (10%), telephone (8%), ad. revenue (4%)
• The company reported 2013 sales of $8.1 billion, up 9% year-over-year, continuing its solid revenue growth over the past decade. Results were driven primarily by an increase in
residential Internet customers and Triple Play customers that subscribe to cable, Internet, and phone service. However, Charter reported a loss of $169 million in 2013, an
improvement over the loss of $304 million the prior year in FY ‘12. Its sales are not sufficient to cover operating expenses, debt-related interest (the company has $14.2 billion in
debt), and the investments needed to keep its network up-to-date.
INVOLVEMENT WITH KENTUCKY
• ESPN and Charter Communications reached an agreement for distribution of the SEC Network that launched on August 14, 2014. The network will be available to fans and followers
of the Southeastern Conference in all Charter markets. Subscribers will also have authenticated access to additional live events scheduled for the SEC Network's digital platforms,
including WatchESPN and SECNetwork.com, with the ability to watch content anytime, anywhere on their television, computer, tablet or mobile device
PAST INVOLVEMENT IN SPORT (SBJ)
• St. Louis Rams (NFL)
• Richard Childress Racing (NASCAR)
• Schmidt Peterson Motorsports (IRL)
• Nationwide Series No. 43 Ford (Armstrong) (NASCAR)
• Spring Cup No. 15 Toyota (Bowyer) (NASCAR)
• IRL No. 98 Honda (Hawksworth)
• IRL No. 77 Honda (Pagenaud)
RECENT EXPANSION/FINANCIAL NEWS
• In early 2014, Charter made an attempt to acquire Time Warner Cable, the nation’s second-largest cable provider. However, rival Comcast ultimately agreed to a stock swap to
obtain TWC, one that valued at $45.2 billion as of February 13, 2014 when the proposed acquisition was first made public. In an effort to comply with federal regulations and the FCC,
Charter Communications and Comcast announced a deal in April that would transfer cable and internet services in areas of Kentucky currently covered by Time Warner Cable to
Charter. As of April 29, 2014 the Lexington market is set to be supplied by St. Louis-based Charter as part of the large swap and restructuring aimed at making the proposed Time
Warner Cable absorption into Comcast palatable for regulators (bizlex.com). As part of Comcast merging with Time Warner, Comcast was ordered to divest about 3 million
subscribers to Charter in order to combat any antitrust concerns and keep its market share to less than 30%. Once the Comcast/Time Warner merger is complete, Charter
will find itself with about 9 million customers, making it the nation’s second-largest cable company.
• In 2013 the company increased its offerings and expands into new markets, purchasing Optimum West/Bresnan from Cablevision for about $1.6 billion.
Optimum West serves more than 360,000 customers through cable systems in fast-growing regions of Colorado,
Montana, Wyoming, and Utah. The company acquired broadbandcable assets in Alabama and Georgia in 2011 from
Windjammer Communications (adding about 17,000 subscribers), and a broadband system serving nearly
that number in Missouri from US Cable of Coastal Texas.
10
CHARTER
• Michael Waltrip Racing (NASCAR)
• Richard Petty Motorsports (NASCAR)
• Sprint Cup No. 9 Ford (Ambrose) (NASCAR)
• Sprint Cup No. 43 Ford (Almirola) (NASCAR)
• Sprint Cup No. 47 Toyota (Allmendinger) (NASCAR)
• Panther Racing (IRL)
• Tri-City Storm (USHL)
• Tri-City Dust Devils (A)
• Birmingham Barons (AA)
• Gwinnett Braves (AAA)
• Tennessee Smokies (AA)
• Hickory Crawdads (A)
• Kalamazoo Wings (ECHL)
• Saginaw Spirit (OHL)
• University of Alabama –Birmingham
• University of North Texas
• Texas Christian University (TCU)
• Gateway International
Cagnazzi Racing (NHRA)
• Madison Mallards (NWL)
• Mark Martino Racing (NHRA)
11
CITIGROUP, INC.
ABOUT
• One of the largest financial services firms in the world; Citigroup (Citi) has over 200 million customer accounts and serves clients around the globe. Citi offers deposits and
loans (mainly through Citibank), investment banking, brokerage, wealth management, and other financial services. With ownership interests in several international and
regional banks and more than 100 million Citi-branded credit cards in circulation, Citi is has a expansive global footprint and is uniquely positioned to compete in the financial
services landscape. A member of the S&P 500 and ranked #26 in the Fortune 500 (June 2014), Citi’s primary competitors include JP Morgan Chase & Co., HSBC Holdings PLC.,
and Bank of America Corporation. Citi works tirelessly to serve individuals, communities, institutions and nations. With 200 years of experience meeting the world's toughest
challenges and seizing its greatest opportunities, Citi strives to create the best outcomes for clients and customers with tailored financial solutions that are simple, creative
and responsible. Citi reported revenue (net income) of $92.543 billion ($13.673 billion) in 2013 with a sales growth percentage of 2.02% and net income growth percentage of
81.32% Citi currently employs over 251,000 staff members, a number that is forecasted to grow by 3.09% (2014).
• In 2011, non-profit organizations in Kentucky received more than $303,726 in contributions from Citi business units and Citi Foundation grants to support their community
development work. Additionally, Strive is an initiative in Covington (KY) and Newport (KY) that is committed to ensuring the educational health and sustainability of youth in the
Commonwealth of Kentucky by helping them inside and outside of the classroom and empowering them to be able to enroll in college, graduate, and pursue their vocational
ambitions. Strive was supported by a grant from the Citi Foundation.
PAST INVOLVEMENT IN SPORT (SBJ)
• Citi Field (New York Mets, MLB)
($400 million/20 years, exp. 2028)
• ATP/WTA Citi Open (Tennis)
• U.S. Olympic Committee (USOC): Official banking partner of Team USA through the 2016 Summer Games in Rio de Janeiro. Along with television advertisements featuring
former U.S. Winter Olympics and Paralympics athletes airing during the Sochi Olympic games (2014), the campaign featured a digital component where users could vote on how
$500,000 allotted by the Citigroup was pledged and distributed to nine sport charities with which current and former Olympians were involved.
• USA Curling
• U.S. Paralympics
• New York Mets (MLB)
• Dallas Mavericks (NBA)
• Dallas Stars (NHL)
• PGA Tour (Golf)
• Web.com Tour (Golf)
• Brooklyn Cyclones (A)
• Citi Frozen Fenway (NHL)
• American Airlines Center (Dallas): In 2013, Citi became the preferred credit card of American Airlines Center, as well as the Stars and Mavericks. The deal includes branding
and signage throughout the venue, as well as title sponsorship of the venue's North lobby.
• The President’s Cup (Golf)
• Olympic Endorsements: Julie Chu (hockey), Billy Demong (Nordic combined), Erin Hamlin (luge), Ted Ligety (alpine skiing), Evan Lysacek (figure skating), Dan Jansen (speed
skating), Picabo Street (alpine skiing), Alana Nichols (Paralympic skiing), Rico Roman (Paralympic sled hockey)
• Citi Private Pass: Through Citi Private Pass, cardholders get to choose from rotating deals on experiential opportunities such as exclusive pro camps (i.e. Dell
and Stephen Curry’s basketball camp, pro lacrosse player Paul Rabil’s lacrosse camp, CC Sabathia’s baseball camp) or discounted tickets to sporting events
like the 2014 Crowne Plaza Invitational golf tournament
CITIGROUP, INC.
ABOUT
• One of the largest financial services firms in the world; Citigroup (Citi) has over 200 million customer accounts and serves clients around the globe. Citi offers deposits and
loans (mainly through Citibank), investment banking, brokerage, wealth management, and other financial services. With ownership interests in several international and
regional banks and more than 100 million Citi-branded credit cards in circulation, Citi is has a expansive global footprint and is uniquely positioned to compete in the financial
services landscape. A member of the S&P 500 and ranked #26 in the Fortune 500 (June 2014), Citi’s primary competitors include JP Morgan Chase & Co., HSBC Holdings PLC.,
and Bank of America Corporation. Citi works tirelessly to serve individuals, communities, institutions and nations. With 200 years of experience meeting the world's toughest
challenges and seizing its greatest opportunities, Citi strives to create the best outcomes for clients and customers with tailored financial solutions that are simple, creative
and responsible. Citi reported revenue (net income) of $92.543 billion ($13.673 billion) in 2013 with a sales growth percentage of 2.02% and net income growth percentage of
81.32% Citi currently employs over 251,000 staff members, a number that is forecasted to grow by 3.09% (2014).
• In 2011, non-profit organizations in Kentucky received more than $303,726 in contributions from Citi business units and Citi Foundation grants to support their community
development work. Additionally, Strive is an initiative in Covington (KY) and Newport (KY) that is committed to ensuring the educational health and sustainability of youth in the
Commonwealth of Kentucky by helping them inside and outside of the classroom and empowering them to be able to enroll in college, graduate, and pursue their vocational
ambitions. Strive was supported by a grant from the Citi Foundation.
PAST INVOLVEMENT IN SPORT (SBJ)
• Citi Field (New York Mets, MLB)
($400 million/20 years, exp. 2028)
• ATP/WTA Citi Open (Tennis)
• U.S. Olympic Committee (USOC): Official banking partner of Team USA through the 2016 Summer Games in Rio de Janeiro. Along with television advertisements featuring
former U.S. Winter Olympics and Paralympics athletes airing during the Sochi Olympic games (2014), the campaign featured a digital component where users could vote on how
$500,000 allotted by the Citigroup was pledged and distributed to nine sport charities with which current and former Olympians were involved.
• USA Curling
• U.S. Paralympics
• New York Mets (MLB)
• Dallas Mavericks (NBA)
• Dallas Stars (NHL)
• PGA Tour (Golf)
• Web.com Tour (Golf)
• Brooklyn Cyclones (A)
• Citi Frozen Fenway (NHL)
• American Airlines Center (Dallas): In 2013, Citi became the preferred credit card of American Airlines Center, as well as the Stars and Mavericks. The deal includes branding
and signage throughout the venue, as well as title sponsorship of the venue's North lobby.
• The President’s Cup (Golf)
• Olympic Endorsements: Julie Chu (hockey), Billy Demong (Nordic combined), Erin Hamlin (luge), Ted Ligety (alpine skiing), Evan Lysacek (figure skating), Dan Jansen (speed
skating), Picabo Street (alpine skiing), Alana Nichols (Paralympic skiing), Rico Roman (Paralympic sled hockey)
• Citi Private Pass: Through Citi Private Pass, cardholders get to choose from rotating deals on experiential opportunities such as exclusive pro camps (i.e. Dell
and Stephen Curry’s basketball camp, pro lacrosse player Paul Rabil’s lacrosse camp, CC Sabathia’s baseball camp) or discounted tickets to sporting events
like the 2014 Crowne Plaza Invitational golf tournament
COMMONWEALTH CREDIT UNION
ABOUT
• Commonwealth Credit Union is a cooperative, not-for-profit financial institution owned and operated by its members exclusively to meet their financial needs. Currently, over
84,000 people from across Kentucky are Commonwealth Credit Union members. The credit union's doors opened on April 2, 1951 with 122 shareholders, $2,700 in assets and a
single volunteer. By 1976, six people were employed and membership had grown to almost 6,000. Since 1976, Commonwealth Credit Union's assets have grown from $2.8 million
to more than $890 million. Today, Commonwealth Credit Union has members from over 250 agencies in Kentucky - which include Boards of Education, Health Departments, City
and County Government - in addition to numerous State Government agencies.
UK CONNECTIONS
• Karen Habens (President/CEO): Harbin, of Frankfort, KY is president and CEO of Commonwealth Credit Union (CCU). She is a Certified Public Accountant and received her
bachelor’s degree from Eastern Kentucky University. She currently sits on the State Financial Institutions Board with University of Kentucky graduate, Dorsey G. Hall (CEO, South
Central Bank – Glasgow, KY) who earned his Bachelor’s in Business and Finance from UK
• Alex Rose (Board of Directors): B.A. and J.D., University of Kentucky
• Randy Overstreet (Board of Directors): Bachelor of Science in Business, Management, Marketing and Related Support Services, University of Kentucky
• Kim Durrum (Georgetown, KY Branch Manager): University of Kentucky graduate
• Danielle Luigart (Meijer, KY Branch Manager): Bachelor of Business Administration, Business Administration and General Management, University of Kentucky (1999)
• Cindy Searcy (Sower, KY Branch Manager): University of Kentucky graduate
12
ABOUT
• Commonwealth Credit Union is a cooperative, not-for-profit financial institution owned and operated by its members exclusively to meet their financial needs. Currently, over
84,000 people from across Kentucky are Commonwealth Credit Union members. The credit union's doors opened on April 2, 1951 with 122 shareholders, $2,700 in assets and a
single volunteer. By 1976, six people were employed and membership had grown to almost 6,000. Since 1976, Commonwealth Credit Union's assets have grown from $2.8 million
to more than $890 million. Today, Commonwealth Credit Union has members from over 250 agencies in Kentucky - which include Boards of Education, Health Departments, City
and County Government - in addition to numerous State Government agencies.
UK CONNECTIONS
• Karen Habens (President/CEO): Harbin, of Frankfort, KY is president and CEO of Commonwealth Credit Union (CCU). She is a Certified Public Accountant and received her
bachelor’s degree from Eastern Kentucky University. She currently sits on the State Financial Institutions Board with University of Kentucky graduate, Dorsey G. Hall (CEO, South
Central Bank – Glasgow, KY) who earned his Bachelor’s in Business and Finance from UK
• Alex Rose (Board of Directors): B.A. and J.D., University of Kentucky
• Randy Overstreet (Board of Directors): Bachelor of Science in Business, Management, Marketing and Related Support Services, University of Kentucky
• Kim Durrum (Georgetown, KY Branch Manager): University of Kentucky graduate
• Danielle Luigart (Meijer, KY Branch Manager): Bachelor of Business Administration, Business Administration and General Management, University of Kentucky (1999)
• Cindy Searcy (Sower, KY Branch Manager): University of Kentucky graduate
12
13
DIRECTV
ABOUT
• DIRECTV operates the largest direct-to-home (DTH) digital TV service in the US, ahead of #2 DISH Network, and in direct competition with cable providers Comcast (#1 overall in
the pay-tv market) and Time Warner. In addition to its roughly 20 million US customers, the company counts about another 12 million subscribers in Latin America under DIRECTV
and SKY brands. Services include HD, 3D, and video-on-demand (VOD) programming. Phone companies such as Verizon and AT&T bundle the company's video services with their
own traditional voice, digital telephone, and Internet packages. 80% of the DIRECTV’s revenue comes from the United States. DIRECTV sells its product through a number of
distribution channels, including direct sales, online, national and local sales providers, and consumer electronics retailers. The company believes this variety of distribution
alternatives coupled with sophisticated marketing programs has enabled it to continue to further cultivate and grow its subscriber base. One of DIRECTV's distinguishing points in
terms of programming (relative to cable operators and satellite rival DISH) is its status as the only broadcaster authorized to sell NFL Sunday Ticket, which gives subscribers
access to most of the Sunday professional US football games. Recently, the NFL and DIRECTV announced a multiyear agreement to extend and expand these exclusive rights to
cover mobile and second/third screen devices as well as via broadband. The deal is expected to pay $1.5 billion per year. DIRECTV has a market cap of $43.86 billion and realized
a net income of $2.86 billion in FY ‘13.
FINANCIAL NEWS AND RECENT EXPANSION
• DIRECTV’s revenue increased by 9% to $29.7 billion in fiscal 2012 compared to the $27.2 billion in revenue it claimed in fiscal 2011, while its profits increased by 13% in fiscal 2012
compared to the previous year. DIRECTV US revenue increased by 6% as a result of higher average revenue per unit and a larger subscriber base.
• In 2013 it acquired Pennsylvania wireless home security firm LifeShield, joining rivals such as Time Warner and AT&T in moving into the home security space. It plans to begin
marketing the service to its customers in early 2014.
• Liberty Sports Group was re-branded DIRECTV Sports Networks, a controlled subsidiary of DIRECTV that is comprised of three regional sports networks, which include Fox Sports
Northwest, Fox Sports Pittsburgh and Fox Sports Rocky Mountain (and sub-region, Fox Sports Utah).
• In 2013, DIRECTV made a strategic investment in LiveClips, a technology platform that aggregates live, post-game and archived sports feeds. The investment allows DIRECTV to
give Sunday Ticket customers the ability to see personalized sports highlights. The technology also has the capability to allow customers access to searchable video clips of game
action on broadcast and digital devices (SBJ)
• In 2014, DIRECTV will add a Fantasy Zone station to its fall lineup as part of its NFL Sunday Ticket package, with the new channel residing next to its Red Zone channel. The new
channel will broadcast while games are in progress, but will focus solely on how the live action is affecting the day's fantasy stats (SBJ)
• In 2014, AT&T made official its plans to pay $48.5 billion to buy DIRECTV. The combination with DIRECTV, the No.1 U.S. satellite TV provider with 20 million customers, would beef up
AT&T's packages of cellular, broadband, TV and fixed-line phone services. For DIRECTV, the deal will enable it to offer broadband Internet for the first time to its U.S. customers
(SBJ)
• On August 4, 2014, DIRECTV agreed to a deal to carry the SEC Network. Kentucky will have two televised games on the SEC Network: Tennessee-Martin (8/30) and Florida (9/13).
PAST INVOLVEMENT IN SPORT (VIA SBJ)
• St. Louis Cardinals (MLB)
• Denver Broncos (NFL)
• Champions Tour (Golf)
• DirecTV Wooden Legacy College Basketball
Tournament
• Eli Manning
• Web.com Tour (Golf)
• Tulsa Drillers (AA)
• Rochester Lancers (MASL)
• Buster Posey
• Peyton Manning
DIRECTV
ABOUT
• DIRECTV operates the largest direct-to-home (DTH) digital TV service in the US, ahead of #2 DISH Network, and in direct competition with cable providers Comcast (#1 overall in
the pay-tv market) and Time Warner. In addition to its roughly 20 million US customers, the company counts about another 12 million subscribers in Latin America under DIRECTV
and SKY brands. Services include HD, 3D, and video-on-demand (VOD) programming. Phone companies such as Verizon and AT&T bundle the company's video services with their
own traditional voice, digital telephone, and Internet packages. 80% of the DIRECTV’s revenue comes from the United States. DIRECTV sells its product through a number of
distribution channels, including direct sales, online, national and local sales providers, and consumer electronics retailers. The company believes this variety of distribution
alternatives coupled with sophisticated marketing programs has enabled it to continue to further cultivate and grow its subscriber base. One of DIRECTV's distinguishing points in
terms of programming (relative to cable operators and satellite rival DISH) is its status as the only broadcaster authorized to sell NFL Sunday Ticket, which gives subscribers
access to most of the Sunday professional US football games. Recently, the NFL and DIRECTV announced a multiyear agreement to extend and expand these exclusive rights to
cover mobile and second/third screen devices as well as via broadband. The deal is expected to pay $1.5 billion per year. DIRECTV has a market cap of $43.86 billion and realized
a net income of $2.86 billion in FY ‘13.
FINANCIAL NEWS AND RECENT EXPANSION
• DIRECTV’s revenue increased by 9% to $29.7 billion in fiscal 2012 compared to the $27.2 billion in revenue it claimed in fiscal 2011, while its profits increased by 13% in fiscal 2012
compared to the previous year. DIRECTV US revenue increased by 6% as a result of higher average revenue per unit and a larger subscriber base.
• In 2013 it acquired Pennsylvania wireless home security firm LifeShield, joining rivals such as Time Warner and AT&T in moving into the home security space. It plans to begin
marketing the service to its customers in early 2014.
• Liberty Sports Group was re-branded DIRECTV Sports Networks, a controlled subsidiary of DIRECTV that is comprised of three regional sports networks, which include Fox Sports
Northwest, Fox Sports Pittsburgh and Fox Sports Rocky Mountain (and sub-region, Fox Sports Utah).
• In 2013, DIRECTV made a strategic investment in LiveClips, a technology platform that aggregates live, post-game and archived sports feeds. The investment allows DIRECTV to
give Sunday Ticket customers the ability to see personalized sports highlights. The technology also has the capability to allow customers access to searchable video clips of game
action on broadcast and digital devices (SBJ)
• In 2014, DIRECTV will add a Fantasy Zone station to its fall lineup as part of its NFL Sunday Ticket package, with the new channel residing next to its Red Zone channel. The new
channel will broadcast while games are in progress, but will focus solely on how the live action is affecting the day's fantasy stats (SBJ)
• In 2014, AT&T made official its plans to pay $48.5 billion to buy DIRECTV. The combination with DIRECTV, the No.1 U.S. satellite TV provider with 20 million customers, would beef up
AT&T's packages of cellular, broadband, TV and fixed-line phone services. For DIRECTV, the deal will enable it to offer broadband Internet for the first time to its U.S. customers
(SBJ)
• On August 4, 2014, DIRECTV agreed to a deal to carry the SEC Network. Kentucky will have two televised games on the SEC Network: Tennessee-Martin (8/30) and Florida (9/13).
PAST INVOLVEMENT IN SPORT (VIA SBJ)
• St. Louis Cardinals (MLB)
• Denver Broncos (NFL)
• Champions Tour (Golf)
• DirecTV Wooden Legacy College Basketball
Tournament
• Eli Manning
• Web.com Tour (Golf)
• Tulsa Drillers (AA)
• Rochester Lancers (MASL)
• Buster Posey
• Peyton Manning
14
DIRECTV
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 43.4% of W/A/L respondents ages 25-49 utilize DIRECTV as their television service provider (28,760) and are 17% more likely to do so.
• GENDER: 45.3% of men ages 21-54 currently subscribe to DIRECTV services (30,029). Further, those men ages 25-49 are 40% more likely to have DIRECTV as their television
service provider (22,524, 34.0%).
• EMPLOYMENT STATUS: 68.5% of W/A/L respondents who are employed full or part-time utilize DIRECTV (45,378) and are 18% more likely to do so. However, those W/A/L
respondents who are retired for hire are 64% less likely to use DIRECTV.
• HOUSEHOLD INCOME SUMMARY: Of W/A/L respondents with a household income between $75,000-$99,999, 23.6% have DIRECTV as their television service provider (15,631).
Further, these individuals are 67% more likely to have DIRECTV as their provider and while those with household incomes between $100,000-$249,999 show a similar
percentage of the market signing up, these individuals are only 28% more likely to sign up with DIRECTV.
• HOUSEHOLD SIZE AND MAKEUP: There appears to be a direct relationship between respondent household size and their propensity to utilize DIRECTV. W/A/L respondents with
three or more, four or more, and five or more in the household are 30% more likely (37,715, 56.9%), 67% more likely (28,142, 42.5%), and 206% more likely (19,344, 29.2%),
respectively to sign up with DIRECTV as their service provider. Similarly, the number of children age 17 or under appears to be a good barometer for having DIRECTV as a
television service provider. Those with one or more are 59% more likely to use DIRECTV (30,543, 46.1%). Those with two or more are 66% more likely to use DIRECTV (20,883,
31.5%), Those with three or more are 214% more likely to use DIRECTV (13,297, 20.1%). Those with four or more are 257% more likely to use DIRECTV (4,022, 6.1%). Lastly,
those with five or more are 472% more likely to use DIRECTV (3,572, 5.4%). Additionally, those with one or more teenagers ages 12-17 (22,452, 33.9%) are 119% more likely to
have DIRECTV as their service provider while those with two (11,197, 16.9%) or more and three or more (3,572, 5.4%) are 181% and 456% more likely to subscribe with DIRECTV.
• EMPLOYMENT AND OCCUPATION SUMMARY: Those W/A/L respondents who work in production, transportation, and/or material moving are 201% more likely to utilize
DIRECTV (12,263, 18.5%) while 34.3% of W/A/L respondents who describe themselves as blue collar are DIRECTV subscribers (22,718). These individuals are 53% more likely to
be a DIRECTV customer.
DIRECTV
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 43.4% of W/A/L respondents ages 25-49 utilize DIRECTV as their television service provider (28,760) and are 17% more likely to do so.
• GENDER: 45.3% of men ages 21-54 currently subscribe to DIRECTV services (30,029). Further, those men ages 25-49 are 40% more likely to have DIRECTV as their television
service provider (22,524, 34.0%).
• EMPLOYMENT STATUS: 68.5% of W/A/L respondents who are employed full or part-time utilize DIRECTV (45,378) and are 18% more likely to do so. However, those W/A/L
respondents who are retired for hire are 64% less likely to use DIRECTV.
• HOUSEHOLD INCOME SUMMARY: Of W/A/L respondents with a household income between $75,000-$99,999, 23.6% have DIRECTV as their television service provider (15,631).
Further, these individuals are 67% more likely to have DIRECTV as their provider and while those with household incomes between $100,000-$249,999 show a similar
percentage of the market signing up, these individuals are only 28% more likely to sign up with DIRECTV.
• HOUSEHOLD SIZE AND MAKEUP: There appears to be a direct relationship between respondent household size and their propensity to utilize DIRECTV. W/A/L respondents with
three or more, four or more, and five or more in the household are 30% more likely (37,715, 56.9%), 67% more likely (28,142, 42.5%), and 206% more likely (19,344, 29.2%),
respectively to sign up with DIRECTV as their service provider. Similarly, the number of children age 17 or under appears to be a good barometer for having DIRECTV as a
television service provider. Those with one or more are 59% more likely to use DIRECTV (30,543, 46.1%). Those with two or more are 66% more likely to use DIRECTV (20,883,
31.5%), Those with three or more are 214% more likely to use DIRECTV (13,297, 20.1%). Those with four or more are 257% more likely to use DIRECTV (4,022, 6.1%). Lastly,
those with five or more are 472% more likely to use DIRECTV (3,572, 5.4%). Additionally, those with one or more teenagers ages 12-17 (22,452, 33.9%) are 119% more likely to
have DIRECTV as their service provider while those with two (11,197, 16.9%) or more and three or more (3,572, 5.4%) are 181% and 456% more likely to subscribe with DIRECTV.
• EMPLOYMENT AND OCCUPATION SUMMARY: Those W/A/L respondents who work in production, transportation, and/or material moving are 201% more likely to utilize
DIRECTV (12,263, 18.5%) while 34.3% of W/A/L respondents who describe themselves as blue collar are DIRECTV subscribers (22,718). These individuals are 53% more likely to
be a DIRECTV customer.
15
DISH NETWORK
ABOUT
• The #2 provider of satellite-based pay-TV in the US serves about 14 million subscribers, which includes business clients in such industries as hospitality, restaurant, and retail.
DISH generates 97% of its sales in the United States. Its DISHOnline.com service allows subscribers to watch more than 325,000 movies, TV shows, clips, and trailers online
from personal computers, smartphones, and other mobile platforms and devices. Although churn rate improved slightly year-over-year from FY ’13 to FY ‘12, the company
continues to feel competitive pressure from cable companies and other telecommunications firms. Dish currently employs 25,000 employees and has a market cap of $29.29
billion with a net income of $807.49 million. With subscriber related revenue accounting for 92% of total profits, DISH acquires new clients and expanded sales leads through
third parties, including national retailers and telecommunications firms, local and regional electronic stores, and small satellite outlets.
UK CONNECTIONS
• Joseph Clayton (President, CEO): Clayton is a trustee for Bellarmine University (Louisville, KY) where he graduated magna cum laude with a Bachelor of Arts in Business
Administration. Prior to joining DISH in 2011, Clayton was Chief Executive Officer of Sirius Satellite Radio Inc. from 2001 through 2004, then Chairman until 2008. In his downtime,
he enjoys watching Kentucky basketball (http://about.dish.com/leadership/executive-leadership/joseph-clayton)
FINANCIAL NEWS AND RECENT EXPANSION
• DISH has seen consistent revenue growth over the past decade, including in 2012 when sales rose about 2% to $14.3 billion. It gained nearly 90,000 net new pay television
subscribers that year (up from a loss of about 165,000 in FY ‘11), primarily related to the marketing of its new Hopper set-top box.
• Among recent efforts to expand its selection of programming, it signed a multi-year deal with the NBC-affiliated Universal Sports Network in 2012 to offer DISH subscribers
access to coverage of Olympic qualifying, trials, and highlights, as well programming on a range of related sports, such as swimming, track and field, skiing, and figure skating.
DISH also added to its portfolio of sports programming the previous year when it added the MLB Network to its content lineup.
• In early 2012 DISH acquired satellite and wireless spectrum assets from DBSD North America (the operating subsidiary of ICO Global Communications) and TerreStar Networks
for about $2.9 billion. The deals are part of DISH's strategy to build its own wireless service offering. In a bold move, the company made an unsolicited bid of $25.5 billion for
Sprint Nextel in 2013. Also that year DISH bought video technology-maker Sling Media for $380 million in order to strengthen its technology development operations.
• In March 2014 Dish Network agreed to an agreement to carry the SEC Network as part of a wider carriage deal with Disney-ABC Television Group for its ABC owned-and-operated
stations and cable network. Kentucky will have two televised games on the SEC Network: Tennessee-Martin (8/30) and Florida (9/13).
PAST INVOLVEMENT IN SPORT (VIA SBJ)
• Colorado Rockies (MLB)
• Detroit Lions (NFL)
• University of Tennessee
• UCLA
• Virginia Tech
DISH NETWORK
ABOUT
• The #2 provider of satellite-based pay-TV in the US serves about 14 million subscribers, which includes business clients in such industries as hospitality, restaurant, and retail.
DISH generates 97% of its sales in the United States. Its DISHOnline.com service allows subscribers to watch more than 325,000 movies, TV shows, clips, and trailers online
from personal computers, smartphones, and other mobile platforms and devices. Although churn rate improved slightly year-over-year from FY ’13 to FY ‘12, the company
continues to feel competitive pressure from cable companies and other telecommunications firms. Dish currently employs 25,000 employees and has a market cap of $29.29
billion with a net income of $807.49 million. With subscriber related revenue accounting for 92% of total profits, DISH acquires new clients and expanded sales leads through
third parties, including national retailers and telecommunications firms, local and regional electronic stores, and small satellite outlets.
UK CONNECTIONS
• Joseph Clayton (President, CEO): Clayton is a trustee for Bellarmine University (Louisville, KY) where he graduated magna cum laude with a Bachelor of Arts in Business
Administration. Prior to joining DISH in 2011, Clayton was Chief Executive Officer of Sirius Satellite Radio Inc. from 2001 through 2004, then Chairman until 2008. In his downtime,
he enjoys watching Kentucky basketball (http://about.dish.com/leadership/executive-leadership/joseph-clayton)
FINANCIAL NEWS AND RECENT EXPANSION
• DISH has seen consistent revenue growth over the past decade, including in 2012 when sales rose about 2% to $14.3 billion. It gained nearly 90,000 net new pay television
subscribers that year (up from a loss of about 165,000 in FY ‘11), primarily related to the marketing of its new Hopper set-top box.
• Among recent efforts to expand its selection of programming, it signed a multi-year deal with the NBC-affiliated Universal Sports Network in 2012 to offer DISH subscribers
access to coverage of Olympic qualifying, trials, and highlights, as well programming on a range of related sports, such as swimming, track and field, skiing, and figure skating.
DISH also added to its portfolio of sports programming the previous year when it added the MLB Network to its content lineup.
• In early 2012 DISH acquired satellite and wireless spectrum assets from DBSD North America (the operating subsidiary of ICO Global Communications) and TerreStar Networks
for about $2.9 billion. The deals are part of DISH's strategy to build its own wireless service offering. In a bold move, the company made an unsolicited bid of $25.5 billion for
Sprint Nextel in 2013. Also that year DISH bought video technology-maker Sling Media for $380 million in order to strengthen its technology development operations.
• In March 2014 Dish Network agreed to an agreement to carry the SEC Network as part of a wider carriage deal with Disney-ABC Television Group for its ABC owned-and-operated
stations and cable network. Kentucky will have two televised games on the SEC Network: Tennessee-Martin (8/30) and Florida (9/13).
PAST INVOLVEMENT IN SPORT (VIA SBJ)
• Colorado Rockies (MLB)
• Detroit Lions (NFL)
• University of Tennessee
• UCLA
• Virginia Tech
16
DISH NETWORK
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: Only 36.1% of adults ages 18-49 who have W/A/L to a UK football game have Dish Network as their television provider (34,046). Further, these individuals are 24% less
likely to subscribe with Dish Network while adults 21-34 (10,655, 11.3%) are 49% less likely to exhibit such purchasing behavior. However, 63.9% of adults 50 and over who have
W/A/L to a UK football game enroll with Dish (60,382). Adults ages 55 and older are 27% more likely to do so. Notably, men ages 18-34 who have W/A/L to a UK football game
(6,150, 6.5%) are 56% less likely to subscribe with Dish while men 55 and older (32,425, 34.3%) are 19% more likely to enroll with Dish. Similar consumption habits are
exhibited by women ages 55 and older who have W/A/L to a UK football game as these respondents (24,069, 25.5%) are 28% more likely to enroll with Dish. Overall, Dish skews
to an older demographic of W/A/L respondents based on data.
• EMPLOYMENT STATUS: Those who have W/A/L to a UK football game and are retired for hire are 75% more likely to have Dish as their television provider.
• HOUSEHOLD INCOME: 25.7% of W/A/L respondents who report a household income between $35,000-$49,999 utilize Dish as their television provider (24,303, 25.7%) and are
42% more likely to do so.
• HOUSEHOLD SIZE: While 84.4% of W/A/L respondents who have two or more in the household utilize Dish services, there’s an inverse relationship as household size and
utilization of Dish as a television service provider as those with three or more, four or more, and five or more are 17% less likely, 24% less likely, and 50% less likely to use
Dish, respectively.
• LEVEL OF EDUCATION: 63.4% of W/A/L respondents who have a high school diploma (or similar equivalent) utilize Dish as their provider (59,843) and are 41% more likely to
choose Dish as their carrier. Additionally, similar to household size information, there’s an inverse relationship between education level and likelihood of using Dish as those with
some college, a college degree, or post graduate work are 34% less likely, 29% less likely, and 32% less likely to utilize Dish, respectively.
• MARKET VALUE OF HOME: 39.1% of W/A/L respondents with a home property value between $150,000-$249,999 utilize Dish (36,879) and are 29% more likely to do so.
• HOUSEHOLD MAKEUP: Although Dish is not a popular choice by W/A/L respondents with households with children under the age of 17 (those with two or more, three or more, or
four or more are 28% less likely, 78% less likely, and 73% less likely to use Dish, respectively), it demonstrates traction amongst households with teens ages 12-17 as those
with one or more teens (17,830, 18.9%) or two or more teens (9,060, 9.6%) are 22% and 29% more likely, respectively, to use Dish.
• OCCUPATION SUMMARY: 13.5% of W/A/L respondents who are employed in a service-related field use Dish (12,764) and are 38% more likely to do so.
DISH NETWORK
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: Only 36.1% of adults ages 18-49 who have W/A/L to a UK football game have Dish Network as their television provider (34,046). Further, these individuals are 24% less
likely to subscribe with Dish Network while adults 21-34 (10,655, 11.3%) are 49% less likely to exhibit such purchasing behavior. However, 63.9% of adults 50 and over who have
W/A/L to a UK football game enroll with Dish (60,382). Adults ages 55 and older are 27% more likely to do so. Notably, men ages 18-34 who have W/A/L to a UK football game
(6,150, 6.5%) are 56% less likely to subscribe with Dish while men 55 and older (32,425, 34.3%) are 19% more likely to enroll with Dish. Similar consumption habits are
exhibited by women ages 55 and older who have W/A/L to a UK football game as these respondents (24,069, 25.5%) are 28% more likely to enroll with Dish. Overall, Dish skews
to an older demographic of W/A/L respondents based on data.
• EMPLOYMENT STATUS: Those who have W/A/L to a UK football game and are retired for hire are 75% more likely to have Dish as their television provider.
• HOUSEHOLD INCOME: 25.7% of W/A/L respondents who report a household income between $35,000-$49,999 utilize Dish as their television provider (24,303, 25.7%) and are
42% more likely to do so.
• HOUSEHOLD SIZE: While 84.4% of W/A/L respondents who have two or more in the household utilize Dish services, there’s an inverse relationship as household size and
utilization of Dish as a television service provider as those with three or more, four or more, and five or more are 17% less likely, 24% less likely, and 50% less likely to use
Dish, respectively.
• LEVEL OF EDUCATION: 63.4% of W/A/L respondents who have a high school diploma (or similar equivalent) utilize Dish as their provider (59,843) and are 41% more likely to
choose Dish as their carrier. Additionally, similar to household size information, there’s an inverse relationship between education level and likelihood of using Dish as those with
some college, a college degree, or post graduate work are 34% less likely, 29% less likely, and 32% less likely to utilize Dish, respectively.
• MARKET VALUE OF HOME: 39.1% of W/A/L respondents with a home property value between $150,000-$249,999 utilize Dish (36,879) and are 29% more likely to do so.
• HOUSEHOLD MAKEUP: Although Dish is not a popular choice by W/A/L respondents with households with children under the age of 17 (those with two or more, three or more, or
four or more are 28% less likely, 78% less likely, and 73% less likely to use Dish, respectively), it demonstrates traction amongst households with teens ages 12-17 as those
with one or more teens (17,830, 18.9%) or two or more teens (9,060, 9.6%) are 22% and 29% more likely, respectively, to use Dish.
• OCCUPATION SUMMARY: 13.5% of W/A/L respondents who are employed in a service-related field use Dish (12,764) and are 38% more likely to do so.
17
eCampus.com , Inc.
ABOUT
• eCampus.com was established on July 2, 1999. Since then, eCampus.com has grown into a major online retailer providing affordable textbook solutions for high school and college
students. eCampus.com mission is to provide the easiest, fastest, cheapest way for college and university students to buy textbooks, rent textbooks and sell textbooks.
eCampus.com is the number one source for buying and renting textbooks in all formats and was ranked as one of the top 500 websites by Internet Retailer and was recently
voted Best Web Site for buying College Textbooks by About.com Reader's Choice Award.
• eCampus.com has many components to its core business including exclusive campus-based partnerships through the eCampus.com Virtual Bookstore Program, on-site sales and
services, business-to-business services, marketplace services, textbook rental services and more. Founded in 2002, the eCampus.com Virtual Bookstore Program is
eCampus.com's most successful division. With the Virtual Bookstore Program, eCampus.com partners with institutions around the country to provide a customized online
bookstore to service all textbook needs. eCampus.com is a subsidiary of A Book Company, LLC, a privately-owned company founded in 2001. A Book Company, LLC is a subsidiary
of DeVito/Verdi.
• VIRTUAL BOOKSTORE PROGRAM: The eCampus.com Marketplace allows students to purchase textbooks via branded marketplace platforms which have over 18,000 sellers
offering over 2.8 million textbooks. Universities receive commission on all purchases made. eCampus.com features the next generation in student textbook ordering through easy
integration with student registration system. Integrated ordering allows students the ability to purchase or rent required textbooks with just one click immediately following
class and financial aid registration. eCampus Virtual Bookstore has over 150 partnerships across the country including the University of Kentucky, Midway College, University of
Louisville, Eastern Kentucky University, University of Notre Dame, National Louis University and Aquinas College (Nashville)
• TOP 3 COMPETITORS: Follett Corporation, Barnes & Noble College Booksellers, LLC, Nebraska Book Company, Inc.
UK CONNECTIONS
• Dave Clay (VP of Operations): 1988 Graduate of the University of Kentucky. Clay, a 15-year veteran of eCampus.com, is responsible for distribution, human resources and
facilities
eCampus.com , Inc.
ABOUT
• eCampus.com was established on July 2, 1999. Since then, eCampus.com has grown into a major online retailer providing affordable textbook solutions for high school and college
students. eCampus.com mission is to provide the easiest, fastest, cheapest way for college and university students to buy textbooks, rent textbooks and sell textbooks.
eCampus.com is the number one source for buying and renting textbooks in all formats and was ranked as one of the top 500 websites by Internet Retailer and was recently
voted Best Web Site for buying College Textbooks by About.com Reader's Choice Award.
• eCampus.com has many components to its core business including exclusive campus-based partnerships through the eCampus.com Virtual Bookstore Program, on-site sales and
services, business-to-business services, marketplace services, textbook rental services and more. Founded in 2002, the eCampus.com Virtual Bookstore Program is
eCampus.com's most successful division. With the Virtual Bookstore Program, eCampus.com partners with institutions around the country to provide a customized online
bookstore to service all textbook needs. eCampus.com is a subsidiary of A Book Company, LLC, a privately-owned company founded in 2001. A Book Company, LLC is a subsidiary
of DeVito/Verdi.
• VIRTUAL BOOKSTORE PROGRAM: The eCampus.com Marketplace allows students to purchase textbooks via branded marketplace platforms which have over 18,000 sellers
offering over 2.8 million textbooks. Universities receive commission on all purchases made. eCampus.com features the next generation in student textbook ordering through easy
integration with student registration system. Integrated ordering allows students the ability to purchase or rent required textbooks with just one click immediately following
class and financial aid registration. eCampus Virtual Bookstore has over 150 partnerships across the country including the University of Kentucky, Midway College, University of
Louisville, Eastern Kentucky University, University of Notre Dame, National Louis University and Aquinas College (Nashville)
• TOP 3 COMPETITORS: Follett Corporation, Barnes & Noble College Booksellers, LLC, Nebraska Book Company, Inc.
UK CONNECTIONS
• Dave Clay (VP of Operations): 1988 Graduate of the University of Kentucky. Clay, a 15-year veteran of eCampus.com, is responsible for distribution, human resources and
facilities
18
FIDELITY INVESTMENTS
ABOUT
• Fidelity Investments is among the most diversified financial services companies in the world, offering a full range of product solutions for individual investors, employers,
institutions and intermediaries. Their fundamental mission is to help customers and clients achieve their financial objectives. Fidelity has managed assets of $1.67 trillion, as
of December 31, 2013. Fidelity is one of the largest mutual fund companies, the leading provider of workplace savings plans in the U.S., and the country’s No. 1 provider of
Individual Retirement Accounts (IRAs). They offer retirement planning, portfolio guidance, brokerage services and many other financial products and services – including cash
management funds, international funds, money-market funds, and long-term investment plans - to more than 20 million individuals and institutions, as well as more than 5,000
financial intermediary firms. With sales of $12.63 billion, Fidelity was listed as #23 in Forbes’ Largest Private Companies (December, 2013). Primary competitors include
CitiGroup, Inc., The Bank of New York Mellon Corporation, and the State Street Corporation.
• COMPANY VALUES
• Charitable Services: Established in 1991, Fidelity Charitable is an independent public charity with the mission to further the American tradition of philanthropy by
providing programs that make charitable simple and effective. Since its inception, Fidelity Charitable has helped donors support more than 170,000 non-profit
organizations with over $16 billion in grants.
• Commitment to Education: In partnership with established non-profit organizations and regional school systems, Fidelity’s employees help students to develop skills,
knowledge, and experience through academically enriching apprenticeships and tutoring, as well as transform the learning environment within the schools to help
them succeed. Fidelity shares financial insights by teaching students personal finance basics, such as managing spending and saving, through in-classroom
discussion, hands-on simulation activities and interactive games.
• Corporate Sponsorship: Fidelity Investments is committed to supporting the communities where our clients and employees live and work. Fidelity believes that building
a more vibrant and thriving community benefits us all. Fidelity’s approach is to partner with organizations that do good work locally, support and enhance Fidelity’s
brand image and provide opportunities to strengthen relationships with key stakeholders.
INVOLVEMENT WITH KENTUCKY
• University of Kentucky currently has voluntary retirement investment plans for University employees, which offers a variety of benefits and investment options to help employees
save for their future. Fidelity offers 403(b) as well as 457(b) retirement plan accounts available to all regular full, half, or part-time employees.
PAST INVOLVEMENT IN SPORT (SBJ)
• San Francisco Giants (MLB)
• Utah Jazz (NBA)
• Wichita Thunder (CHL)
• London Knights (OHL)
• University of New Mexico
• Eastern Washington University
• ATP Hall of Fame Championships (Tennis)
• College Football Hall of Fame: In 2014, the National Football Foundation and College Football Hall of Fame signed Fidelity Investments to be the presenting sponsor of the William
V. Campbell Trophy, given annually to a college football player based on academics, community service and on-field performance
FIDELITY INVESTMENTS
ABOUT
• Fidelity Investments is among the most diversified financial services companies in the world, offering a full range of product solutions for individual investors, employers,
institutions and intermediaries. Their fundamental mission is to help customers and clients achieve their financial objectives. Fidelity has managed assets of $1.67 trillion, as
of December 31, 2013. Fidelity is one of the largest mutual fund companies, the leading provider of workplace savings plans in the U.S., and the country’s No. 1 provider of
Individual Retirement Accounts (IRAs). They offer retirement planning, portfolio guidance, brokerage services and many other financial products and services – including cash
management funds, international funds, money-market funds, and long-term investment plans - to more than 20 million individuals and institutions, as well as more than 5,000
financial intermediary firms. With sales of $12.63 billion, Fidelity was listed as #23 in Forbes’ Largest Private Companies (December, 2013). Primary competitors include
CitiGroup, Inc., The Bank of New York Mellon Corporation, and the State Street Corporation.
• COMPANY VALUES
• Charitable Services: Established in 1991, Fidelity Charitable is an independent public charity with the mission to further the American tradition of philanthropy by
providing programs that make charitable simple and effective. Since its inception, Fidelity Charitable has helped donors support more than 170,000 non-profit
organizations with over $16 billion in grants.
• Commitment to Education: In partnership with established non-profit organizations and regional school systems, Fidelity’s employees help students to develop skills,
knowledge, and experience through academically enriching apprenticeships and tutoring, as well as transform the learning environment within the schools to help
them succeed. Fidelity shares financial insights by teaching students personal finance basics, such as managing spending and saving, through in-classroom
discussion, hands-on simulation activities and interactive games.
• Corporate Sponsorship: Fidelity Investments is committed to supporting the communities where our clients and employees live and work. Fidelity believes that building
a more vibrant and thriving community benefits us all. Fidelity’s approach is to partner with organizations that do good work locally, support and enhance Fidelity’s
brand image and provide opportunities to strengthen relationships with key stakeholders.
INVOLVEMENT WITH KENTUCKY
• University of Kentucky currently has voluntary retirement investment plans for University employees, which offers a variety of benefits and investment options to help employees
save for their future. Fidelity offers 403(b) as well as 457(b) retirement plan accounts available to all regular full, half, or part-time employees.
PAST INVOLVEMENT IN SPORT (SBJ)
• San Francisco Giants (MLB)
• Utah Jazz (NBA)
• Wichita Thunder (CHL)
• London Knights (OHL)
• University of New Mexico
• Eastern Washington University
• ATP Hall of Fame Championships (Tennis)
• College Football Hall of Fame: In 2014, the National Football Foundation and College Football Hall of Fame signed Fidelity Investments to be the presenting sponsor of the William
V. Campbell Trophy, given annually to a college football player based on academics, community service and on-field performance
19
GENERAL CABLE
ABOUT
• General Cable is a Fortune 500 company based (#405, June 2014) in Highland Heights, KY with sales offices and manufacturing facilities in several countries. A wire and cable
innovator for over 170 years, General Cable, has 14,500 associates and is one of the largest wire and cable manufacturers in the world. The company designs, manufactures, and
distributes copper, aluminum, and fiber optic wire and cable products that are used in electrical transmission and distribution, power generation, and voice and data
communications. General Cable's products are sold to commercial, industrial, electric utility, telecom, military and government, retail, and OEM distributor customers worldwide.
The company also makes copper and aluminum rod for other wire and cable manufacturers, and it integrates and installs high voltage systems on land and under water. Major
brands include BICC (energy cables), Carol (temporary power cables), and NextGen (data communication cables). General Cable had revenue (operating income) of $6.421 billion
($211.7 million) in 2013.
• TOP 3 COMPETITORS: Southwire Company, Sumitomo Electric Industries, Ltd., Nexans
• VISION: General Cable's Global Vision is to be the most highly regarded and successful wire and cable company in the world and to operate in every major geographic market. The
Company's Operating Philosophy is to act with the speed and agility of a small company but with the strength and the power of a large company.
• COMMUNITY AND STATEWIDE INVOLVEMENT: General Cable’s contribution focus is primarily on educational, community benefit and development programs. General Cable
supports awareness programs for efficient use of electricity and energy conservation, while also priding themselves on their quick response to bring emergency aid to victims of
natural disasters and to help customers and local authorities recover energy and communications services.
• NORTHERN KENTUCKY UNIVERSITY: Griffin Hall, the $52.8 million home to NKU’s College of Informatics, opened its doors to occupants in June 2011 after CTS
Telecommunications, in conjunction advanced cable solutions from General Cable, helped provide the network infrastructure necessary to help prepare the 134,000
square foot, high-tech learning space with required future bandwidth capacity to accommodate student needs and achieve an optimal academic experience
(generalcable.com)
UK CONNECTIONS
• Gregory B. Kenny (Presidet, CEO): Board of Directors for the Federal Reserve of Cleveland. Sits on the Board with Kenneth Troske, Department Chair of Economics and Director
of Center for Business and Economics Research, University of Kentucky’s Gatton College of Business and Economics. Mr. Kenny has served as President and Chief Executive Officer
of General Cable since August 2001. He was President and Chief Operating Officer of General Cable from May 1999 to August 2001. From March 1997 to May 1999, he was Executive
Vice President and Chief Operating Officer of General Cable. Mr. Kenny holds a Bachelor of Science in Business Administration from Georgetown University, a Masters of Business
Administration from The George Washington University and a Masters of Public Administration from Harvard University.
GENERAL CABLE
ABOUT
• General Cable is a Fortune 500 company based (#405, June 2014) in Highland Heights, KY with sales offices and manufacturing facilities in several countries. A wire and cable
innovator for over 170 years, General Cable, has 14,500 associates and is one of the largest wire and cable manufacturers in the world. The company designs, manufactures, and
distributes copper, aluminum, and fiber optic wire and cable products that are used in electrical transmission and distribution, power generation, and voice and data
communications. General Cable's products are sold to commercial, industrial, electric utility, telecom, military and government, retail, and OEM distributor customers worldwide.
The company also makes copper and aluminum rod for other wire and cable manufacturers, and it integrates and installs high voltage systems on land and under water. Major
brands include BICC (energy cables), Carol (temporary power cables), and NextGen (data communication cables). General Cable had revenue (operating income) of $6.421 billion
($211.7 million) in 2013.
• TOP 3 COMPETITORS: Southwire Company, Sumitomo Electric Industries, Ltd., Nexans
• VISION: General Cable's Global Vision is to be the most highly regarded and successful wire and cable company in the world and to operate in every major geographic market. The
Company's Operating Philosophy is to act with the speed and agility of a small company but with the strength and the power of a large company.
• COMMUNITY AND STATEWIDE INVOLVEMENT: General Cable’s contribution focus is primarily on educational, community benefit and development programs. General Cable
supports awareness programs for efficient use of electricity and energy conservation, while also priding themselves on their quick response to bring emergency aid to victims of
natural disasters and to help customers and local authorities recover energy and communications services.
• NORTHERN KENTUCKY UNIVERSITY: Griffin Hall, the $52.8 million home to NKU’s College of Informatics, opened its doors to occupants in June 2011 after CTS
Telecommunications, in conjunction advanced cable solutions from General Cable, helped provide the network infrastructure necessary to help prepare the 134,000
square foot, high-tech learning space with required future bandwidth capacity to accommodate student needs and achieve an optimal academic experience
(generalcable.com)
UK CONNECTIONS
• Gregory B. Kenny (Presidet, CEO): Board of Directors for the Federal Reserve of Cleveland. Sits on the Board with Kenneth Troske, Department Chair of Economics and Director
of Center for Business and Economics Research, University of Kentucky’s Gatton College of Business and Economics. Mr. Kenny has served as President and Chief Executive Officer
of General Cable since August 2001. He was President and Chief Operating Officer of General Cable from May 1999 to August 2001. From March 1997 to May 1999, he was Executive
Vice President and Chief Operating Officer of General Cable. Mr. Kenny holds a Bachelor of Science in Business Administration from Georgetown University, a Masters of Business
Administration from The George Washington University and a Masters of Public Administration from Harvard University.
20
HUMANA
ABOUT
• Humana is one of the nation’s largest publicly traded health benefits companies, with approximately 11.2 million members. The heart of Humana’s business is health and well-
being. We know people’s health and well-being starts long before they see a doctor. It matters long before they begin their career, start a family, or retire. Healthy people
make choices every day to eat right, stay active, and exercise their minds. At Humana, we support people in their daily endeavors to live a healthy life, and we are dedicated to
creating innovative programs and partnerships that reflect our commitment. Headquarted in Louisville, KY, Humana has total revenue (income) of $36.832 billion ($1.419
billion) with a market cap of roughly $13.93 billion (2012).
UK CONNECTIONS
• Steven E. McCulley (Senior VP/Chief Accounting Officer): BS, Accounting at the University of Kentucky. McCulley’s responsibilities include accounting, actuarial, analytical,
financial, investor relations, risk management, tax and treasury activities at Humana. Steve also oversees the establishment and maintenance of internal controls, including
Sarbanes-Oxley requirements. Steve is a member of the Management Team, which sets the strategic direction for the company. Steve also served as Interim Chief Financial
Officer from January 1, 2014 to May 31, 2014. A Certified Public Accountant, Steve previously worked at Coopers & Lybrand (now Price Waterhouse Coopers) for 6 years before
joining Humana in 1990.
PAST INVOLVEMENT IN SPORT (SBJ)
• PGA Tour Humana Challenge (Title)
• Florida Panthers (NHL)
• Orlando Magic (NBA)
• Detroit Pistons (NBA)
• Green Bay Packers (NFL)
• Nashville Predators (NHL)
• Web.com Tour (Golf)
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 51.4% of adults 55 or older who have W/A/L to a UK football game (68,378) have utilized Humana as their insurance company provider. Further, individuals ages 65 or
older who have W/A/L to a UK football game are 37% more likely to enroll in group or individual insurance plans through Humana.
• HOUSEHOLD INCOMES: Of W/A/L respondents with household incomes between $35,000-$49,999, 24.6% of these consumers (32,763) list Humana as their insurance
provider and are 36% more likely to enroll in Humana coverage plans.
• HOUSEHOLD MAKEUP: 70.5% of W/A/L respondents who utilize Humana (93,835), do not have any children age 17 or under in the house
• EMPLOYMENT: 24.6% of W/A/L respondents who utilize Humana (32,665) are currently employed in management, business, science, and arts capacities. These respondents
are also 8% more likely to enroll with Humana. However, of those W/A/L respondents individuals in sales/office roles or those who identify themselves as blue collar are
23% and 32% less likely, respectively, to choose Humana. Additionally, healthcare practitioners are 29% more likely to select Humana as their coverage option.
• TIME IN HOME: Of W/A/L respondents who utilize Humana, 25.4% (33,794) have been in their home for 20 years or more. Individuals who have W/A/L to a UK
football game and have been in there home for 20 or more years are 17% more likely to choose Humana.
• Bradenton Marauders (A)
• Dunedin Blue Jays (A)
• Jupiter Hammerheads (A)
• Louisville Bats (AAA)
• Peoria Chiefs (A)
• Tulsa Drillers (AA)
• U.S. Bowling Congress
• Palm Beach Cardinals (A)
• San Antonio Rampage (AHL)
• University of Hawaii
• Lockhead Martin Armed Forces Bowl (Event Sponsorship)
• PGA Tour AT&T Byron Nelson Championship (Event Sponsorship)
• Franklin American Mortgage Music City Bowl (Event Sponsorship)
• Humana Rock ‘n’ Roll San Antonio Marathon & Half-Marathon
• Charlotte Stone Crabs (A)
• Greensboro Grasshoppers (A)
• Lakeland Flying Tigers (A)
• Gary Player (Endorsement)
• David Toms (Endorsement)
• Champions Tour (Golf)
HUMANA
ABOUT
• Humana is one of the nation’s largest publicly traded health benefits companies, with approximately 11.2 million members. The heart of Humana’s business is health and well-
being. We know people’s health and well-being starts long before they see a doctor. It matters long before they begin their career, start a family, or retire. Healthy people
make choices every day to eat right, stay active, and exercise their minds. At Humana, we support people in their daily endeavors to live a healthy life, and we are dedicated to
creating innovative programs and partnerships that reflect our commitment. Headquarted in Louisville, KY, Humana has total revenue (income) of $36.832 billion ($1.419
billion) with a market cap of roughly $13.93 billion (2012).
UK CONNECTIONS
• Steven E. McCulley (Senior VP/Chief Accounting Officer): BS, Accounting at the University of Kentucky. McCulley’s responsibilities include accounting, actuarial, analytical,
financial, investor relations, risk management, tax and treasury activities at Humana. Steve also oversees the establishment and maintenance of internal controls, including
Sarbanes-Oxley requirements. Steve is a member of the Management Team, which sets the strategic direction for the company. Steve also served as Interim Chief Financial
Officer from January 1, 2014 to May 31, 2014. A Certified Public Accountant, Steve previously worked at Coopers & Lybrand (now Price Waterhouse Coopers) for 6 years before
joining Humana in 1990.
PAST INVOLVEMENT IN SPORT (SBJ)
• PGA Tour Humana Challenge (Title)
• Florida Panthers (NHL)
• Orlando Magic (NBA)
• Detroit Pistons (NBA)
• Green Bay Packers (NFL)
• Nashville Predators (NHL)
• Web.com Tour (Golf)
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 51.4% of adults 55 or older who have W/A/L to a UK football game (68,378) have utilized Humana as their insurance company provider. Further, individuals ages 65 or
older who have W/A/L to a UK football game are 37% more likely to enroll in group or individual insurance plans through Humana.
• HOUSEHOLD INCOMES: Of W/A/L respondents with household incomes between $35,000-$49,999, 24.6% of these consumers (32,763) list Humana as their insurance
provider and are 36% more likely to enroll in Humana coverage plans.
• HOUSEHOLD MAKEUP: 70.5% of W/A/L respondents who utilize Humana (93,835), do not have any children age 17 or under in the house
• EMPLOYMENT: 24.6% of W/A/L respondents who utilize Humana (32,665) are currently employed in management, business, science, and arts capacities. These respondents
are also 8% more likely to enroll with Humana. However, of those W/A/L respondents individuals in sales/office roles or those who identify themselves as blue collar are
23% and 32% less likely, respectively, to choose Humana. Additionally, healthcare practitioners are 29% more likely to select Humana as their coverage option.
• TIME IN HOME: Of W/A/L respondents who utilize Humana, 25.4% (33,794) have been in their home for 20 years or more. Individuals who have W/A/L to a UK
football game and have been in there home for 20 or more years are 17% more likely to choose Humana.
• Bradenton Marauders (A)
• Dunedin Blue Jays (A)
• Jupiter Hammerheads (A)
• Louisville Bats (AAA)
• Peoria Chiefs (A)
• Tulsa Drillers (AA)
• U.S. Bowling Congress
• Palm Beach Cardinals (A)
• San Antonio Rampage (AHL)
• University of Hawaii
• Lockhead Martin Armed Forces Bowl (Event Sponsorship)
• PGA Tour AT&T Byron Nelson Championship (Event Sponsorship)
• Franklin American Mortgage Music City Bowl (Event Sponsorship)
• Humana Rock ‘n’ Roll San Antonio Marathon & Half-Marathon
• Charlotte Stone Crabs (A)
• Greensboro Grasshoppers (A)
• Lakeland Flying Tigers (A)
• Gary Player (Endorsement)
• David Toms (Endorsement)
• Champions Tour (Golf)
21
KENTUCKY FARM BUREAU
ABOUT
• For nearly one hundred years, Kentucky Farm Bureau has served as the "Voice of Kentucky Agriculture," representing the interests of agricultural producers and rural
communities. The organization was founded at a meeting in Louisville, in November 1919. With nearly 500,000 members, KFB is one of the largest Farm Bureaus in the nation.
Kentucky Farm Bureau Mutual Insurance (KFB Insurance) writes several lines of property/casualty insurance policies, including homeowners, farm, commercial, automobile,
and fire coverage. It offers its products to the more than 500,000 families who belong to the Kentucky Farm Bureau and is the #1 provider of automobile coverage in the state.
• MISSION: Farm Bureau is a voluntary organization of farm families and their allies dedicated to serving as the voice of agriculture by identifying problems, developing solutions
and taking actions which will improve net farm income, achieve better economic opportunities and enhance the quality of life for all.
• RECOGNITION: In addition to being ranked #1 in property and causality insurance in the Commonwealth of Kentucky Kentucky Farm Bureau earned an “A Excellent rating from
the A.M. Best, the most respected name in insurance rating services. Kentucky company is also rated “A+ Excellence” by Weiss Ratings/TheStreet.com the leading consumer
advocate for the property and casualty insurance industry.
UK CONNECTIONS
• Dr. Nancy Cox (Director, Lexington Kentucky Farm Bureau): Dean of the University of Kentucky’s College of Agriculture, Food, and Environment (as of January 1, 2013).
Prior to that, Cox had been the director of the Kentucky Agricultural Experiment Station and Associate Dean for Research in the College of Agriculture at the University of
Kentucky. She holds a B.A. (1975) in English from Furman University and advanced degrees in animal physiology from the University of Georgia (M.S., 1977) and North Carolina
State University (Ph.D., 1982). From 1982 through 1996 she was a researcher in the Department of Animal and Dairy Sciences at Mississippi State University. From 1997 to 2001
she was Assistant and Associate Director of the Mississippi Agricultural and Forestry Experiment Station. She joined UK in 2001, and her duties have included oversight of
Experiment Station state and federal budgets. She is responsible for the college grants office that managed over $31 million in external awards in fiscal year 2007. She
represents the College of Agriculture in developing and implementing a partnership with a newly established federal laboratory, USDA Agricultural Research Service Forage-
Animal Production Research Unit.
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 60.8% of adults 50 or older who W/A/L to a UK football game (45,703) utilize Kentucky Farm Bureau Insurance as their insurance provider. Further, individuals in this
age range who W/A/L to UK football are 15% more likely to have KFB as their coverage option. Notably, adults ages 21-34 who W/A/L to UK football are 33% less likely to
have KFB as their provider of choice.
• GENDER: 41% of men ages 25-54 who W/A/L to a UK football game (30,831) are insured with Kentucky Farm Bureau coverage plans. Additionally, men ages 35-49 who W/A/L
to a UK football game are 37% more likely to enroll in KFB coverage plans. Similarly, 27.1% of women 50 or older who W/A/L to a UK football game (20,338) use KFB while
those women 65 and older are 21% more likely to have KFB.
• HOUSEHOLD INCOME: 25.4% of W/A/L respondents with a household income between $100,000-$249,999 utilize KFB as their provider (19,104) and are 41% more likely to do
so.
• MARKET VALUE OF HOME: 39.6% of W/A/L respondents with a property value between $150,000-$249,999 utilize KFB insurance coverage options (29,739) while those with a
home market value between $350,000-$499,999 are 90% more likely to enroll with KFB.
• OCCUPATION SUMMARIES: 12.1% of W/A/L respondents who work in construction, extraction, or maintenance have KFB as their provider (9,129) but are 101% more likely to
utilize them as their carrier of choice. Further, 201.% of W/A/L respondents who work in professional and related occupations have KFB as their provider (15,115) and are 47%
more likely to do so.
• TIME PRESENT IN HOME: 50.1% of W/A/L respondents who have been in their home for 10 or more years elect to go with KFB as
their provider (38,128) and are 10% more likely to do so.
KENTUCKY FARM BUREAU
ABOUT
• For nearly one hundred years, Kentucky Farm Bureau has served as the "Voice of Kentucky Agriculture," representing the interests of agricultural producers and rural
communities. The organization was founded at a meeting in Louisville, in November 1919. With nearly 500,000 members, KFB is one of the largest Farm Bureaus in the nation.
Kentucky Farm Bureau Mutual Insurance (KFB Insurance) writes several lines of property/casualty insurance policies, including homeowners, farm, commercial, automobile,
and fire coverage. It offers its products to the more than 500,000 families who belong to the Kentucky Farm Bureau and is the #1 provider of automobile coverage in the state.
• MISSION: Farm Bureau is a voluntary organization of farm families and their allies dedicated to serving as the voice of agriculture by identifying problems, developing solutions
and taking actions which will improve net farm income, achieve better economic opportunities and enhance the quality of life for all.
• RECOGNITION: In addition to being ranked #1 in property and causality insurance in the Commonwealth of Kentucky Kentucky Farm Bureau earned an “A Excellent rating from
the A.M. Best, the most respected name in insurance rating services. Kentucky company is also rated “A+ Excellence” by Weiss Ratings/TheStreet.com the leading consumer
advocate for the property and casualty insurance industry.
UK CONNECTIONS
• Dr. Nancy Cox (Director, Lexington Kentucky Farm Bureau): Dean of the University of Kentucky’s College of Agriculture, Food, and Environment (as of January 1, 2013).
Prior to that, Cox had been the director of the Kentucky Agricultural Experiment Station and Associate Dean for Research in the College of Agriculture at the University of
Kentucky. She holds a B.A. (1975) in English from Furman University and advanced degrees in animal physiology from the University of Georgia (M.S., 1977) and North Carolina
State University (Ph.D., 1982). From 1982 through 1996 she was a researcher in the Department of Animal and Dairy Sciences at Mississippi State University. From 1997 to 2001
she was Assistant and Associate Director of the Mississippi Agricultural and Forestry Experiment Station. She joined UK in 2001, and her duties have included oversight of
Experiment Station state and federal budgets. She is responsible for the college grants office that managed over $31 million in external awards in fiscal year 2007. She
represents the College of Agriculture in developing and implementing a partnership with a newly established federal laboratory, USDA Agricultural Research Service Forage-
Animal Production Research Unit.
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 60.8% of adults 50 or older who W/A/L to a UK football game (45,703) utilize Kentucky Farm Bureau Insurance as their insurance provider. Further, individuals in this
age range who W/A/L to UK football are 15% more likely to have KFB as their coverage option. Notably, adults ages 21-34 who W/A/L to UK football are 33% less likely to
have KFB as their provider of choice.
• GENDER: 41% of men ages 25-54 who W/A/L to a UK football game (30,831) are insured with Kentucky Farm Bureau coverage plans. Additionally, men ages 35-49 who W/A/L
to a UK football game are 37% more likely to enroll in KFB coverage plans. Similarly, 27.1% of women 50 or older who W/A/L to a UK football game (20,338) use KFB while
those women 65 and older are 21% more likely to have KFB.
• HOUSEHOLD INCOME: 25.4% of W/A/L respondents with a household income between $100,000-$249,999 utilize KFB as their provider (19,104) and are 41% more likely to do
so.
• MARKET VALUE OF HOME: 39.6% of W/A/L respondents with a property value between $150,000-$249,999 utilize KFB insurance coverage options (29,739) while those with a
home market value between $350,000-$499,999 are 90% more likely to enroll with KFB.
• OCCUPATION SUMMARIES: 12.1% of W/A/L respondents who work in construction, extraction, or maintenance have KFB as their provider (9,129) but are 101% more likely to
utilize them as their carrier of choice. Further, 201.% of W/A/L respondents who work in professional and related occupations have KFB as their provider (15,115) and are 47%
more likely to do so.
• TIME PRESENT IN HOME: 50.1% of W/A/L respondents who have been in their home for 10 or more years elect to go with KFB as
their provider (38,128) and are 10% more likely to do so.
22
ABOUT
• Kroger Co. is one of the world's largest grocery retailers, with fiscal 2013 sales of $98.4 billion. The Kroger Co. Family of Stores spans many states with store formats that
include grocery and multi-department stores, discount, convenience stores and jewelry stores.!Headquarted in Cincinnati, OH, Kroger has total revenue (income) of $98.4
billion ($1.1 billion), operating a portfolio of 2,435 stores. Operating margins are typically 1.4% (2013).
UK CONNECTIONS
• Rodney McMullen (President/CEO): Bachelor’s degree in Accounting and Finance and M.B.A. in Accounting, all from the University of Kentucky. McMullen currently sits on
the Business Partnership Foundation for the Gatton College of Business and Economics. McMullen worked his way through the University of Kentucky as a part-time stock
clerk at Kroger from 1978 to 1982. He joined the company after graduation and became a financial analyst at Kroger in 1986 and became the company’s chief financial
officer in 1995 – at the age of 34. His duties quickly expanded beyond traditional finance roles to include strategy and operations. He led the integration of Kroger’s $13
billion merger with Fred Meyer Inc. in 1999.!During his career with Kroger, he has served in numerous leadership positions, including assistant treasurer, vice president of
planning and capital management, corporate controller, chief financial officer, senior vice president, executive vice president and vice chairman. He was elected to
Kroger’s Board of Directors in 2003. McMullen was appointed President and CEO on September 20
th
, 2013 and has been at the helm since January 1
st
, 2014. (Cincinnati.com)
• J. Michael Schlotman (Senior VP/CFO,): Bachelor’s degree in Accounting from Kentucky. He is responsible for accounting, capital management, corporate finance,
insurance procurement, financial reporting, financial services, investor relations, tax, treasury, and travel. Mike joined Kroger in 1985 and has held a variety of leadership
positions in accounting, including vice president and corporate controller. He was named group vice president and chief financial officer in 2000, and was named senior
vice president in 2003.
PAST INVOLVEMENT IN SPORT (SBJ)
• Atlanta Braves (MLB)
• Atlanta Hawks (MLB)
• Columbus Crew (NHL)
• NASCAR Nationwide Series No. 5
(Harvick, Kahne, Theriault, Earnhardt, Jr.)
• NASCAR Sprint Cup No. 47 Toyota (Allmendinger)
• BBVA Compass Stadium
• Lexington Legends (A)
• West Virginia Power (A)
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 43.4% of adults ages 21-54 who have W/A/L to a UK football game (86,585) indicated they buy most of their groceries at Kroger.
• HOUSEHOLD INCOME: Respondents who have W/A/L to a UK football game and have a household income between $100,000-$249,000 (21.4%, 42,673) are 19% more
likely to buy most of their groceries from Kroger.
• FAMILY MAKE UP: 79.1% of respondents who have W/A/L to a UK football game and shop at Kroger for most of their groceries do not have any children. They are
28% less likely to have one or more, 27% less likely to have two or more, and 49% less likely to have three or more.
• EMPLOYMENT: 37.3% of W/A/L respondents describe themselves as white collar and purchase most of their grocery needs
from Kroger. Those who work in education, legal, community service, arts, and media are 22% more likely to shop at Kroger.
• Indiana Pacers (NBA)
• Cincinnati Bengals (NFL)
• Houston Texas (NFL)
• Tennessee Titans (NFL)
• Texas Rangers (MLB)
• Detroit Red Wings (NHL)
• Wright State University
• Columbus Clippers (AAA)
• Salem Red Sox (A)
• Cincinnati Reds (MLB)
• Houston Dynamo (MLS)
• Indiana Fever (WNBA)
• University of North Carolina
• University of Mississippi
• Mississippi State University
• West Virginia University
• Sugar Land Skeeters (ALPB)
• Toronto Mud Hens (AAA)
• Radford University
• University of Memphis
• Belmont University
• University of Cincinnati
• James Madison University
• University of Kentucky
• Virginia Tech University
• Arian Foster (Endorsement)
• Frisco RoughRiders (AA)
• Gwinnett Gladiators (ECHL)
• Daytona International
Speedway
• Martinsville Speedway
• Richmond International
Speedway
• PGA Tour Greenbrier
Classic
• NASCAR Camping World
Truck Series 200/250
• Dayton Dragons (A)
KROGER
ABOUT
• Kroger Co. is one of the world's largest grocery retailers, with fiscal 2013 sales of $98.4 billion. The Kroger Co. Family of Stores spans many states with store formats that
include grocery and multi-department stores, discount, convenience stores and jewelry stores.!Headquarted in Cincinnati, OH, Kroger has total revenue (income) of $98.4
billion ($1.1 billion), operating a portfolio of 2,435 stores. Operating margins are typically 1.4% (2013).
UK CONNECTIONS
• Rodney McMullen (President/CEO): Bachelor’s degree in Accounting and Finance and M.B.A. in Accounting, all from the University of Kentucky. McMullen currently sits on
the Business Partnership Foundation for the Gatton College of Business and Economics. McMullen worked his way through the University of Kentucky as a part-time stock
clerk at Kroger from 1978 to 1982. He joined the company after graduation and became a financial analyst at Kroger in 1986 and became the company’s chief financial
officer in 1995 – at the age of 34. His duties quickly expanded beyond traditional finance roles to include strategy and operations. He led the integration of Kroger’s $13
billion merger with Fred Meyer Inc. in 1999.!During his career with Kroger, he has served in numerous leadership positions, including assistant treasurer, vice president of
planning and capital management, corporate controller, chief financial officer, senior vice president, executive vice president and vice chairman. He was elected to
Kroger’s Board of Directors in 2003. McMullen was appointed President and CEO on September 20
th
, 2013 and has been at the helm since January 1
st
, 2014. (Cincinnati.com)
• J. Michael Schlotman (Senior VP/CFO,): Bachelor’s degree in Accounting from Kentucky. He is responsible for accounting, capital management, corporate finance,
insurance procurement, financial reporting, financial services, investor relations, tax, treasury, and travel. Mike joined Kroger in 1985 and has held a variety of leadership
positions in accounting, including vice president and corporate controller. He was named group vice president and chief financial officer in 2000, and was named senior
vice president in 2003.
PAST INVOLVEMENT IN SPORT (SBJ)
• Atlanta Braves (MLB)
• Atlanta Hawks (MLB)
• Columbus Crew (NHL)
• NASCAR Nationwide Series No. 5
(Harvick, Kahne, Theriault, Earnhardt, Jr.)
• NASCAR Sprint Cup No. 47 Toyota (Allmendinger)
• BBVA Compass Stadium
• Lexington Legends (A)
• West Virginia Power (A)
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 43.4% of adults ages 21-54 who have W/A/L to a UK football game (86,585) indicated they buy most of their groceries at Kroger.
• HOUSEHOLD INCOME: Respondents who have W/A/L to a UK football game and have a household income between $100,000-$249,000 (21.4%, 42,673) are 19% more
likely to buy most of their groceries from Kroger.
• FAMILY MAKE UP: 79.1% of respondents who have W/A/L to a UK football game and shop at Kroger for most of their groceries do not have any children. They are
28% less likely to have one or more, 27% less likely to have two or more, and 49% less likely to have three or more.
• EMPLOYMENT: 37.3% of W/A/L respondents describe themselves as white collar and purchase most of their grocery needs
from Kroger. Those who work in education, legal, community service, arts, and media are 22% more likely to shop at Kroger.
• Indiana Pacers (NBA)
• Cincinnati Bengals (NFL)
• Houston Texas (NFL)
• Tennessee Titans (NFL)
• Texas Rangers (MLB)
• Detroit Red Wings (NHL)
• Wright State University
• Columbus Clippers (AAA)
• Salem Red Sox (A)
• Cincinnati Reds (MLB)
• Houston Dynamo (MLS)
• Indiana Fever (WNBA)
• University of North Carolina
• University of Mississippi
• Mississippi State University
• West Virginia University
• Sugar Land Skeeters (ALPB)
• Toronto Mud Hens (AAA)
• Radford University
• University of Memphis
• Belmont University
• University of Cincinnati
• James Madison University
• University of Kentucky
• Virginia Tech University
• Arian Foster (Endorsement)
• Frisco RoughRiders (AA)
• Gwinnett Gladiators (ECHL)
• Daytona International
Speedway
• Martinsville Speedway
• Richmond International
Speedway
• PGA Tour Greenbrier
Classic
• NASCAR Camping World
Truck Series 200/250
• Dayton Dragons (A)
KROGER
23
LEXMARK
ABOUT
• Since entering the market in 1991 as a spin-off of IBM, Lexmark has become an international leader in computer printers and peripherals. Ranked 526 in the 2013 FORTUNE 1000
and headquarted in Lexington, KY, Lexmark experiences revenues (net income) of $4.173 billion ($320.9 million) with a market cap of $2.15 billion (2012).
UK CONNECTIONS
• Paul Rooke (Chairman/CEO): One of the directors of the Blue Grass Economic Advancement Movement (BEAM), comprised of the state’s top business and educational leaders
who strive to produce an economic development plan that would improve advanced engineering and increase exports from the Lexington and Louisville markets. Rooke sits on
this leadership panel with Dr. Eli Capilouto, President of the University of Kentucky (kentucky.com). Rooke became chairman of the Lexmark board of directors in April 2011 after
being named president and CEO and elected to the board in October 2010. Previously, Rooke was an executive vice president of Lexmark and served as president of the former
Imaging Solutions Division (ISD) from July 2007 to October 2010. In that role, he was responsible for meeting the needs of Lexmark’s worldwide customers for inkjet printers,
all-in-one products, and related supplies and support, including development, manufacturing, marketing and sales.
• Gary Stromquist (VP/Interim CFO): Bachelor’s in Accounting from the University of Kentucky. In addition to corporate finance functions, he is responsible for Lexmark's
investor relations, information technology, strategy and development, and internal audit and security functions. Prior to being named interim CFO in May 2014, Stromquist was
vice president of finance for Lexmark’s Imaging Solutions and Services and the corporate finance group. From 2010 to 2014, he was responsible for financial budgeting and
forecasting, strategic business planning, business development and pricing, and cost and expense management. Before that he was Lexmark’s vice president and corporate
controller for nine years.
INVOLVEMENT WITH KENTUCKY
• Lexmark Center for Innovation in Math and Science Education (2012): Lexmark donated $1 million to the University of Kentucky in support of science, technology,
engineering, and math (STEM) education outreach initiatives. The new UK/Lexmark Center for Innovation houses a training facility to provide professional development to
Kentucky science and math teachers, a new lab for fieldwork-based ecology education, and a shared meeting room for community outreach (lexmark.com)
• Corporate giving focuses on educational excellence, specifically in the areas of science, technology, engineering and math (STEM), diversity, and employee
volunteerism ($1.6 million in total charitable giving in 2013, including $350,000 to education)
RECENT EXPANSION/FINANCIAL NEWS
• $280 million Acquisition of Perceptive Software and seven of its companies (2010-2013) vastly expands Lexmark’s offerings into a suite of hardware, software and services that
provide comprehensive content, process and output solutions (newsroom.lexmark.com)
• Builds upon and strengthens Lexmark’s current industry-focused document workflow solutions and managed print services
• Expands Lexmark’s market opportunity and adds an Enterprise Content Management (ECM) software business with strong industry-specific solutions
• Provides significant opportunities to grow Perceptive Software using Lexmark’s global infrastructure and sales channels
• Provides a core strategic component for Lexmark’s future
• “Perceptive Software is a leading provider of ECM software and solutions, with significant industry experience in the higher education, healthcare and government
segments. Perceptive Software is one of the fastest growing ECM providers in the market, and its ImageNow® software platform enables a broad range of industry-
specific and cross-industry workflow solutions. A key strength and differentiator of its ECM software platform is the ability to be quickly and easily configured, and
integrated with a large number of ERP, CRM and line-of-business applications.”!
LEXMARK
ABOUT
• Since entering the market in 1991 as a spin-off of IBM, Lexmark has become an international leader in computer printers and peripherals. Ranked 526 in the 2013 FORTUNE 1000
and headquarted in Lexington, KY, Lexmark experiences revenues (net income) of $4.173 billion ($320.9 million) with a market cap of $2.15 billion (2012).
UK CONNECTIONS
• Paul Rooke (Chairman/CEO): One of the directors of the Blue Grass Economic Advancement Movement (BEAM), comprised of the state’s top business and educational leaders
who strive to produce an economic development plan that would improve advanced engineering and increase exports from the Lexington and Louisville markets. Rooke sits on
this leadership panel with Dr. Eli Capilouto, President of the University of Kentucky (kentucky.com). Rooke became chairman of the Lexmark board of directors in April 2011 after
being named president and CEO and elected to the board in October 2010. Previously, Rooke was an executive vice president of Lexmark and served as president of the former
Imaging Solutions Division (ISD) from July 2007 to October 2010. In that role, he was responsible for meeting the needs of Lexmark’s worldwide customers for inkjet printers,
all-in-one products, and related supplies and support, including development, manufacturing, marketing and sales.
• Gary Stromquist (VP/Interim CFO): Bachelor’s in Accounting from the University of Kentucky. In addition to corporate finance functions, he is responsible for Lexmark's
investor relations, information technology, strategy and development, and internal audit and security functions. Prior to being named interim CFO in May 2014, Stromquist was
vice president of finance for Lexmark’s Imaging Solutions and Services and the corporate finance group. From 2010 to 2014, he was responsible for financial budgeting and
forecasting, strategic business planning, business development and pricing, and cost and expense management. Before that he was Lexmark’s vice president and corporate
controller for nine years.
INVOLVEMENT WITH KENTUCKY
• Lexmark Center for Innovation in Math and Science Education (2012): Lexmark donated $1 million to the University of Kentucky in support of science, technology,
engineering, and math (STEM) education outreach initiatives. The new UK/Lexmark Center for Innovation houses a training facility to provide professional development to
Kentucky science and math teachers, a new lab for fieldwork-based ecology education, and a shared meeting room for community outreach (lexmark.com)
• Corporate giving focuses on educational excellence, specifically in the areas of science, technology, engineering and math (STEM), diversity, and employee
volunteerism ($1.6 million in total charitable giving in 2013, including $350,000 to education)
RECENT EXPANSION/FINANCIAL NEWS
• $280 million Acquisition of Perceptive Software and seven of its companies (2010-2013) vastly expands Lexmark’s offerings into a suite of hardware, software and services that
provide comprehensive content, process and output solutions (newsroom.lexmark.com)
• Builds upon and strengthens Lexmark’s current industry-focused document workflow solutions and managed print services
• Expands Lexmark’s market opportunity and adds an Enterprise Content Management (ECM) software business with strong industry-specific solutions
• Provides significant opportunities to grow Perceptive Software using Lexmark’s global infrastructure and sales channels
• Provides a core strategic component for Lexmark’s future
• “Perceptive Software is a leading provider of ECM software and solutions, with significant industry experience in the higher education, healthcare and government
segments. Perceptive Software is one of the fastest growing ECM providers in the market, and its ImageNow® software platform enables a broad range of industry-
specific and cross-industry workflow solutions. A key strength and differentiator of its ECM software platform is the ability to be quickly and easily configured, and
integrated with a large number of ERP, CRM and line-of-business applications.”!
24
OUTBACK STEAKHOUSE
ABOUT
• Outback Steakhouse is an Australian-themed American casual dining restaurant chain based in Tampa, FL with over 1200 locations in 23 countries throughout North and South
America, Europe, Asia, and Australia. It was founded in February 1988 in Tampa by Bob Basham, Chris T. Sullivan, Trudy Cooper and Tim Gannon, and is now owned and operated in
the United States by OSI Restaurant Partners. Outback Steakhouse operates under the Bloomin’ Brands umbrella – one of the world’s largest casual dining companies with
approximately 91,000 employees and more than 1,400 restaurants across 48 states and nearly 20 countries.
UK CONNECTIONS
• Chris T. Sullivan (Founder): 1972 graduate from the University of Kentucky with a B.A. in Business and Economics
PAST INVOLVEMENT IN SPORT (SBJ)
• Outback Bowl (through 2020)
• Hawaii Bowl (Presenting Sponsor)
• Chicago White Sox (MLB)
• Miami Marlins (MLB)
• Tampa Bay Rays (MLB)
• Tampa Bay Lightning (NHL)
• Stewart-Haas Racing (NASCAR)
• Stony Brook University
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 31.6% of adults ages 18-34 who W/A/L to a UK football game (10,842) ate at Outback Steakhouse and are 27% more likely to dine at Outback Steakhouse
• GENDER: 49.3% of men ages 21-54 who W/A/L to a UK football game (16,893) ate at Outback Steakhouse and are 35% more likely to dine at Outback Steakhouse. Additionally,
men ages at 18-34 who have W/A/L are 52% more likely to eat at Outback Steakhouse.
• EMPLOYMENT STATUS: 66.9% of respondents who W/A/L to a UK football game and ate at Outback Steakhouse are employed full or part-time (22,926)
• HOUSEHOLD INCOME SUMMARY: 40.3% of respondents who W/A/L to a UK game and have a household income less than $35,000 have dined at Outback Steakhouse (13,826)
and are 27% more likely to engage in such consumption habits. Those with household incomes between $100,000-$249,999 are 51% more likely to do so.
• MARITAL STATUS: 60.8% of respondents who have W/A/L to a UK football game and have dined at Outback Steakhouse are single (20,849). These respondents are 49% more
likely to be not married.
• MARKET VALUE OF HOME: 42.4% of W/A/L respondents with a home property value under $150,000 have eaten at Outback Steakhouse. They are 28 % more likely to do so.
• FAMILY MAKE UP: 79.7% of W/A/L respondents who have eaten at Outback Steakhouse do not have children and are 12% less likely to have children under the age of 17.
• OCCUPATION SUMMARY: 42.% of W/A/L respondents who are blue collar have eaten at Outback Steakhouse (14,631) and are 90% more likely to do so. 19.8% of those W/AL
respondents who work in construction, extraction, and maintenance have eaten at Outback Steakhouse (6,777) and are 226% more likely to do so.
• Staten Island Yankees (A)
• Bradenton Marauders (A)
• Hickory Crawdads (A)
• Jupiter Hammerheads (A)
• Palm Beach Cardinals (A)
• Wichita Thunder (CHL)
• Adirondack Phantoms (AHL)
• Kennesaw State University
• Missouri Mavericks (CHL)
• Greenville Road Warriors (ECHL)
• Elmira Jackals (ECHL)
• Florida Everblades (ECHL)
• Brigham Young University
• Radford University
• Cal State – Fullerton
• Florida Gulf Coast University
(Bloomin’ Brands)
• University of Colorado
• Mercer University
• University of North Carolina
• Northern Arizona University
• University of North Texas
• University of Oregon
• GoDaddy.com Bowl (Event Sponsorship)
• Royal Purple Las Vegas Bowl (Event Sponsorship
• Official ACC Sports App (2014) presented by Carraba’s
Italian Grill (part of Bloomin’ Brands family)
OUTBACK STEAKHOUSE
ABOUT
• Outback Steakhouse is an Australian-themed American casual dining restaurant chain based in Tampa, FL with over 1200 locations in 23 countries throughout North and South
America, Europe, Asia, and Australia. It was founded in February 1988 in Tampa by Bob Basham, Chris T. Sullivan, Trudy Cooper and Tim Gannon, and is now owned and operated in
the United States by OSI Restaurant Partners. Outback Steakhouse operates under the Bloomin’ Brands umbrella – one of the world’s largest casual dining companies with
approximately 91,000 employees and more than 1,400 restaurants across 48 states and nearly 20 countries.
UK CONNECTIONS
• Chris T. Sullivan (Founder): 1972 graduate from the University of Kentucky with a B.A. in Business and Economics
PAST INVOLVEMENT IN SPORT (SBJ)
• Outback Bowl (through 2020)
• Hawaii Bowl (Presenting Sponsor)
• Chicago White Sox (MLB)
• Miami Marlins (MLB)
• Tampa Bay Rays (MLB)
• Tampa Bay Lightning (NHL)
• Stewart-Haas Racing (NASCAR)
• Stony Brook University
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 31.6% of adults ages 18-34 who W/A/L to a UK football game (10,842) ate at Outback Steakhouse and are 27% more likely to dine at Outback Steakhouse
• GENDER: 49.3% of men ages 21-54 who W/A/L to a UK football game (16,893) ate at Outback Steakhouse and are 35% more likely to dine at Outback Steakhouse. Additionally,
men ages at 18-34 who have W/A/L are 52% more likely to eat at Outback Steakhouse.
• EMPLOYMENT STATUS: 66.9% of respondents who W/A/L to a UK football game and ate at Outback Steakhouse are employed full or part-time (22,926)
• HOUSEHOLD INCOME SUMMARY: 40.3% of respondents who W/A/L to a UK game and have a household income less than $35,000 have dined at Outback Steakhouse (13,826)
and are 27% more likely to engage in such consumption habits. Those with household incomes between $100,000-$249,999 are 51% more likely to do so.
• MARITAL STATUS: 60.8% of respondents who have W/A/L to a UK football game and have dined at Outback Steakhouse are single (20,849). These respondents are 49% more
likely to be not married.
• MARKET VALUE OF HOME: 42.4% of W/A/L respondents with a home property value under $150,000 have eaten at Outback Steakhouse. They are 28 % more likely to do so.
• FAMILY MAKE UP: 79.7% of W/A/L respondents who have eaten at Outback Steakhouse do not have children and are 12% less likely to have children under the age of 17.
• OCCUPATION SUMMARY: 42.% of W/A/L respondents who are blue collar have eaten at Outback Steakhouse (14,631) and are 90% more likely to do so. 19.8% of those W/AL
respondents who work in construction, extraction, and maintenance have eaten at Outback Steakhouse (6,777) and are 226% more likely to do so.
• Staten Island Yankees (A)
• Bradenton Marauders (A)
• Hickory Crawdads (A)
• Jupiter Hammerheads (A)
• Palm Beach Cardinals (A)
• Wichita Thunder (CHL)
• Adirondack Phantoms (AHL)
• Kennesaw State University
• Missouri Mavericks (CHL)
• Greenville Road Warriors (ECHL)
• Elmira Jackals (ECHL)
• Florida Everblades (ECHL)
• Brigham Young University
• Radford University
• Cal State – Fullerton
• Florida Gulf Coast University
(Bloomin’ Brands)
• University of Colorado
• Mercer University
• University of North Carolina
• Northern Arizona University
• University of North Texas
• University of Oregon
• GoDaddy.com Bowl (Event Sponsorship)
• Royal Purple Las Vegas Bowl (Event Sponsorship
• Official ACC Sports App (2014) presented by Carraba’s
Italian Grill (part of Bloomin’ Brands family)
25
PAPA JOHN’S
ABOUT
• Headquarted in Louisville, KY, Papa John’s International, Inc. is the world’s third largest pizza company behind YUM! Brands’ Pizza Hut and Domino’s with over 4,165 pizzerias both
across the U.S. and over 35 international markets. For 11 of the past 13 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in
the American Customer Satisfaction Index. The company is focused mostly on cutting expenses and keeping its food costs low, especially in light of the recession which led to a
decline in consumer spending. Papa John's continues to expand its chain primarily through franchising, with a particular focus on non-traditional restaurants located in airports,
shopping malls, and other high-traffic venues. With over 20,700 employees, Papa John’s has a market cap of $1.68 billion while earning $69.54 million in net income in FY ’13.
PAST INVOLVEMENT IN SPORT
• Papa John’s Cardinal Stadium
($15 million/32 years, exp. 2040)
• Arizona Diamondbacks (MLB)
• Baltimore Orioles (MLB)
• Houston Astros (MLB)
• Kansas City Royals (MLB)
• Milwaukee Brewers (MLB)
• Minnesota Twins (MLB)
• Philadelphia Phillies (MLB)
• St. Louis Cardinals (MLB)
• Tampa Bay Rays (MLB)
• Texas Rangers (MLB)
• Washington Nationals (MLB)
• Houston Rockets (NBA)
• Indiana Pacers (NBA)
• Los Angeles Lakers (NBA)
• Miami Heat (NBA)
• Minnesota Timberwolves (NBA)
• New Orleans Pelicans (NBA)
• Orlando Magic (NBA)
• Advocare Texas Bowl
• NFL International Series
• Military Bowl Presented by
Northrop Grumman
• National Football League
• Arizona Cardinals (NFL)
• Baltimore Ravens (NFL)
• Carolina Panthers (NFL)
• Chicago Bears (NFL)
• Cincinnati Bengals (NFL)
Official Pizza Provider
• Dallas Cowboys (NFL)
• Denver Broncos (NFL)
• Houston Texas (NFL)
• Indianapolis Colts (NFL)
• Jacksonville Jaguars (NFL)
• Miami Dolphins (NFL)
• Minnesota Vikings (NFL)
• New York Giants (NFL)
• New York Jets (NFL)
• Seattle Seahawks (NFL)
• St. Louis Rams (NFL)
• Tennessee Titans (NFL)
• Washington Redskins (NFL)
• Carolina Hurricanes (NHL)
• Bank of America Stadium
• Birmingham Bowl
• Troy Aikman (Endorsement)
• Arizona Coyotes (NHL)
• Columbus Blue Jackets (NHL)
• Houston Dynamo (MLS)
• Seattle Sounders (MLS)
• Sporting Kansas City (MLS)
• Minnesota Lynx (WNBA)
• Tri-Cities Fever (IFL)
• Cedar Rapids Titans (IFL)
• Las Vegas 51s (AAA)
• Louisville Bats (AAA)
• Memphis Redbirds (AAA)
• Round Rock Express (AAA)
• Mississippi Braves (AA)
• Pensacola Blue Wahoos (AA)
• Bradenton Marauders (A)
• Carolina Mudcats (A)
• Lake Elsinore Storm (A)
• Myrtle Beach Pelicans (A)
• Jacksonville Sharks (AFL)
• Adirondack Phantoms (AHL)
• Winthrop University
• Atlanta Motor Speedway
• BBVA Compass Stadium
• Peyton Manning (Endorsement)
• Paul George (Endorsement)
• Charlotte Checks (AHL)
• Manchester Monarchs (AHL)
• Rockford IceHogs (AHL)
• Arizona Sundogs (CHL)
• Missouri Mavericks (CHL)
• Tulsa Oilers (CHL)
• Wichita Thunder (CHL)
• Las Vegas Wranglers (ECHL)
• Dayton Dutch Lions (USL)
• Richmond Kickers (USL)
• Rochester Rhinos (USL)
• Newcastle United Magpies (EPL)
• Chesapeake Bayhawks (MLL)
• University of Akron
• Arizona State University
• Bethune-Cookman University
• Bradley University
• Brigham Young University
• Cal Poly University
• Charleston Southern University
• Weber State University
• West Virginia University
• Hawaii Bowl
• JJ Watt (Endorsement)
• DeMarcus Ware (Endorsement)
• Coastal Carolina University
• Colorado State University
• Columbia University
• Eastern Illinois University
• Florida International University
• Georgia Southern University
• University of Hawaii
• University of Kentucky
• Marist College
• University of Minnesota
• UNC – Wilmington
• Rice University
• Samford University
• Sam Houston State University
• University of South Carolina
Upstate
• Texas A&M – Corpus Christi
• University of Texas – Arlington
• Towson University
• Virginia Military Institute
• Virginia Tech
• Western Illinois University
• New York Yankees (Official
Pizza Provider and Exclusive
Branded Pizza Inside Yankee
Stadium
PAPA JOHN’S
ABOUT
• Headquarted in Louisville, KY, Papa John’s International, Inc. is the world’s third largest pizza company behind YUM! Brands’ Pizza Hut and Domino’s with over 4,165 pizzerias both
across the U.S. and over 35 international markets. For 11 of the past 13 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in
the American Customer Satisfaction Index. The company is focused mostly on cutting expenses and keeping its food costs low, especially in light of the recession which led to a
decline in consumer spending. Papa John's continues to expand its chain primarily through franchising, with a particular focus on non-traditional restaurants located in airports,
shopping malls, and other high-traffic venues. With over 20,700 employees, Papa John’s has a market cap of $1.68 billion while earning $69.54 million in net income in FY ’13.
PAST INVOLVEMENT IN SPORT
• Papa John’s Cardinal Stadium
($15 million/32 years, exp. 2040)
• Arizona Diamondbacks (MLB)
• Baltimore Orioles (MLB)
• Houston Astros (MLB)
• Kansas City Royals (MLB)
• Milwaukee Brewers (MLB)
• Minnesota Twins (MLB)
• Philadelphia Phillies (MLB)
• St. Louis Cardinals (MLB)
• Tampa Bay Rays (MLB)
• Texas Rangers (MLB)
• Washington Nationals (MLB)
• Houston Rockets (NBA)
• Indiana Pacers (NBA)
• Los Angeles Lakers (NBA)
• Miami Heat (NBA)
• Minnesota Timberwolves (NBA)
• New Orleans Pelicans (NBA)
• Orlando Magic (NBA)
• Advocare Texas Bowl
• NFL International Series
• Military Bowl Presented by
Northrop Grumman
• National Football League
• Arizona Cardinals (NFL)
• Baltimore Ravens (NFL)
• Carolina Panthers (NFL)
• Chicago Bears (NFL)
• Cincinnati Bengals (NFL)
Official Pizza Provider
• Dallas Cowboys (NFL)
• Denver Broncos (NFL)
• Houston Texas (NFL)
• Indianapolis Colts (NFL)
• Jacksonville Jaguars (NFL)
• Miami Dolphins (NFL)
• Minnesota Vikings (NFL)
• New York Giants (NFL)
• New York Jets (NFL)
• Seattle Seahawks (NFL)
• St. Louis Rams (NFL)
• Tennessee Titans (NFL)
• Washington Redskins (NFL)
• Carolina Hurricanes (NHL)
• Bank of America Stadium
• Birmingham Bowl
• Troy Aikman (Endorsement)
• Arizona Coyotes (NHL)
• Columbus Blue Jackets (NHL)
• Houston Dynamo (MLS)
• Seattle Sounders (MLS)
• Sporting Kansas City (MLS)
• Minnesota Lynx (WNBA)
• Tri-Cities Fever (IFL)
• Cedar Rapids Titans (IFL)
• Las Vegas 51s (AAA)
• Louisville Bats (AAA)
• Memphis Redbirds (AAA)
• Round Rock Express (AAA)
• Mississippi Braves (AA)
• Pensacola Blue Wahoos (AA)
• Bradenton Marauders (A)
• Carolina Mudcats (A)
• Lake Elsinore Storm (A)
• Myrtle Beach Pelicans (A)
• Jacksonville Sharks (AFL)
• Adirondack Phantoms (AHL)
• Winthrop University
• Atlanta Motor Speedway
• BBVA Compass Stadium
• Peyton Manning (Endorsement)
• Paul George (Endorsement)
• Charlotte Checks (AHL)
• Manchester Monarchs (AHL)
• Rockford IceHogs (AHL)
• Arizona Sundogs (CHL)
• Missouri Mavericks (CHL)
• Tulsa Oilers (CHL)
• Wichita Thunder (CHL)
• Las Vegas Wranglers (ECHL)
• Dayton Dutch Lions (USL)
• Richmond Kickers (USL)
• Rochester Rhinos (USL)
• Newcastle United Magpies (EPL)
• Chesapeake Bayhawks (MLL)
• University of Akron
• Arizona State University
• Bethune-Cookman University
• Bradley University
• Brigham Young University
• Cal Poly University
• Charleston Southern University
• Weber State University
• West Virginia University
• Hawaii Bowl
• JJ Watt (Endorsement)
• DeMarcus Ware (Endorsement)
• Coastal Carolina University
• Colorado State University
• Columbia University
• Eastern Illinois University
• Florida International University
• Georgia Southern University
• University of Hawaii
• University of Kentucky
• Marist College
• University of Minnesota
• UNC – Wilmington
• Rice University
• Samford University
• Sam Houston State University
• University of South Carolina
Upstate
• Texas A&M – Corpus Christi
• University of Texas – Arlington
• Towson University
• Virginia Military Institute
• Virginia Tech
• Western Illinois University
• New York Yankees (Official
Pizza Provider and Exclusive
Branded Pizza Inside Yankee
Stadium
26
PAPA JOHN’S
INVOLVEMENT WITH KENTUCKY
• Current UK Athletics partner
• In the wake of Superstorm Sandy, Papa John’s teamed up with University of Kentucky men’s basketball coach John Calipari and his players at their telethon to donate $1 from
every pizza order to benefit the American Red Cross and victims of the storm. Papa Johns had been providing 200 pizzas per hour for emergency responders, volunteers, and
people displaced and affected by Sandy. The check presentation was to take place prior to the Kentucky/Maryland game to open the 2012-13 basketball season
(ifranchisenews.com)
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 87.1% of adults ages 21-54 who W/A/L to UK football also have eaten at Papa Johns (65,027). Further, W/A/L respondents ages 35-49 are 69% more likely to eat Papa
Johns (37.9%, 28,306) and those 21-34 are 57% more likely to order with Papa Johns.
• GENDER: 52.5% of male respondents ages 21-54 who have W/A/L to a UK football game have eaten at Papa Johns (39,225). Additionally, men ages 21-34 who have W/A/L to a
UK game are 72% more likely to dine with Papa Johns (23.2%, 17,323). Similarly, 34.6% of women ages 21-54 who have W/A/L to a UK football game have eaten at Papa Johns
(25,802) and those 25-54 are 85% more likely to eat at Papa Johns (31.3%, 23,388). Those 35-49 are 106% more likely to engage in such buying behavior (15.4%, 11,504).
• EMPLOYMENT STATUS: Although 75.3% of W/A/L respondents who eat Papa Johns are employed full or part-time (56,205), working mothers who have W/A/L to a UK football
game are 160% more likely to eat Papa Johns.
• HOUSEHOLD INCOME SUMMARIES: 21.3% of W/A/L respondents who make between $50,000-$74,999 have eaten at Papa Johns (15,901) and are 33% more likely to do so.
• MARITAL STATUS: Although 49.5% of W/A/L respondents – or roughly half - are not married (single, legally separated, widowed, divorced), these individuals are 21% more
likely to eat at Papa Johns vs. their married counterparts who are 15% less likely to do so.
• HOME PROPERTY VALUE: 16.6% of W/A/L respondents who have a property market value of $250,000 or more have eaten at Papa Johns (12,392). Additionally, those with a
property value above $350,000, $500,000, and $750,000 are 121%, 165%, and 268% more likely respectively to eat Papa Johns.
• FAMILY MAKE-UP: 51.3% of W/A/L respondents with one or more children under the age of 17 have eaten at Papa Johns (38,329) and are 77% more likely to do so. Those with
two or more and three or more are 51% and 43% more likely, respectively, to eat Papa Johns. Further, those with one or more teenager in the house ages 12-17 are 85% more
likely to eat Papa Johns (28.6%, 21, 332). However, those with three or more teenagers are 46% less likely to do so.
• OCCUPATION: 24.6% of respondents who work in professional and related occupations and have W/A/L to a UK football game have eaten at Papa Johns (18,399) and are 80%
more likely to do so. Additionally, those in management, business and financial operations are 102% more likely to eat at Papa Johns if they’ve W/A/L to a UK football game.
53% of W/A/L respondents who describe themselves as white collar have eaten at Papa Johns (39,556) and are 48% more likely to do so. However, those in sales and office
capacities are 29% less likely to eat a Papa Johns. Lastly, healthcare and technical practitioners are 199% more likely to eat at Papa Johns (9.8%, 7,351) while those in
installation, repair and maintenance are 230% more likely to do so (6.4%, 4,747).
• TIME IN PRESENT HOME: 40.8% of W/A/L respondents who have been in their home for under five years have eaten at Papa Johns and are 28% more likely to go with this
pizza over competitors.
SENIOR MANAGEMENT NOTES:
• Steve Ritchie (Senior Vice President, Global Operations, Support, and Training): In response to the question “When you aren’t working or volunteering, what are your favorite
activities or hobbies?” Ritchie responded, “…being from Louisville – I am a third generation – hard core University of Louisville fan. I don’t typically miss any basketball or
football game. Working on my girls still to develop their affinity for the Cards.” (http://www.bizjournals.com/louisville/feature/steve-ritchie.html?page=all)
PAPA JOHN’S
INVOLVEMENT WITH KENTUCKY
• Current UK Athletics partner
• In the wake of Superstorm Sandy, Papa John’s teamed up with University of Kentucky men’s basketball coach John Calipari and his players at their telethon to donate $1 from
every pizza order to benefit the American Red Cross and victims of the storm. Papa Johns had been providing 200 pizzas per hour for emergency responders, volunteers, and
people displaced and affected by Sandy. The check presentation was to take place prior to the Kentucky/Maryland game to open the 2012-13 basketball season
(ifranchisenews.com)
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 87.1% of adults ages 21-54 who W/A/L to UK football also have eaten at Papa Johns (65,027). Further, W/A/L respondents ages 35-49 are 69% more likely to eat Papa
Johns (37.9%, 28,306) and those 21-34 are 57% more likely to order with Papa Johns.
• GENDER: 52.5% of male respondents ages 21-54 who have W/A/L to a UK football game have eaten at Papa Johns (39,225). Additionally, men ages 21-34 who have W/A/L to a
UK game are 72% more likely to dine with Papa Johns (23.2%, 17,323). Similarly, 34.6% of women ages 21-54 who have W/A/L to a UK football game have eaten at Papa Johns
(25,802) and those 25-54 are 85% more likely to eat at Papa Johns (31.3%, 23,388). Those 35-49 are 106% more likely to engage in such buying behavior (15.4%, 11,504).
• EMPLOYMENT STATUS: Although 75.3% of W/A/L respondents who eat Papa Johns are employed full or part-time (56,205), working mothers who have W/A/L to a UK football
game are 160% more likely to eat Papa Johns.
• HOUSEHOLD INCOME SUMMARIES: 21.3% of W/A/L respondents who make between $50,000-$74,999 have eaten at Papa Johns (15,901) and are 33% more likely to do so.
• MARITAL STATUS: Although 49.5% of W/A/L respondents – or roughly half - are not married (single, legally separated, widowed, divorced), these individuals are 21% more
likely to eat at Papa Johns vs. their married counterparts who are 15% less likely to do so.
• HOME PROPERTY VALUE: 16.6% of W/A/L respondents who have a property market value of $250,000 or more have eaten at Papa Johns (12,392). Additionally, those with a
property value above $350,000, $500,000, and $750,000 are 121%, 165%, and 268% more likely respectively to eat Papa Johns.
• FAMILY MAKE-UP: 51.3% of W/A/L respondents with one or more children under the age of 17 have eaten at Papa Johns (38,329) and are 77% more likely to do so. Those with
two or more and three or more are 51% and 43% more likely, respectively, to eat Papa Johns. Further, those with one or more teenager in the house ages 12-17 are 85% more
likely to eat Papa Johns (28.6%, 21, 332). However, those with three or more teenagers are 46% less likely to do so.
• OCCUPATION: 24.6% of respondents who work in professional and related occupations and have W/A/L to a UK football game have eaten at Papa Johns (18,399) and are 80%
more likely to do so. Additionally, those in management, business and financial operations are 102% more likely to eat at Papa Johns if they’ve W/A/L to a UK football game.
53% of W/A/L respondents who describe themselves as white collar have eaten at Papa Johns (39,556) and are 48% more likely to do so. However, those in sales and office
capacities are 29% less likely to eat a Papa Johns. Lastly, healthcare and technical practitioners are 199% more likely to eat at Papa Johns (9.8%, 7,351) while those in
installation, repair and maintenance are 230% more likely to do so (6.4%, 4,747).
• TIME IN PRESENT HOME: 40.8% of W/A/L respondents who have been in their home for under five years have eaten at Papa Johns and are 28% more likely to go with this
pizza over competitors.
SENIOR MANAGEMENT NOTES:
• Steve Ritchie (Senior Vice President, Global Operations, Support, and Training): In response to the question “When you aren’t working or volunteering, what are your favorite
activities or hobbies?” Ritchie responded, “…being from Louisville – I am a third generation – hard core University of Louisville fan. I don’t typically miss any basketball or
football game. Working on my girls still to develop their affinity for the Cards.” (http://www.bizjournals.com/louisville/feature/steve-ritchie.html?page=all)
27
RHINO RESOURCES
ABOUT
• MISSION: Rhino is a growing diversified natural resources company building a brighter future through partnership with its stakeholders. We are committed to safety and
environmental responsibility, while enhancing maximum long-term value.
• VISION: To be a leading supplier of natural resources; ever improving through teamwork and innovation, always committed to excel in safety, productivity, environmental
excellence and stakeholder value.
• Rhino produces, processes and sells coal of various steam and metallurgical grades in the U.S. As of late 2010, it operated 10 mines in Kentucky, Ohio, and West Virginia. Rhino
Resource Partners is a master limited partnership (“MLP”) that is focused on coal and energy related assets and activities, including energy infrastructure
investments. Rhino is a diversified energy MLP that produces coal in multiple basins in the United States, including steam coal that is used to produce electricity and
metallurgical coal that is used in the steel-making process. Rhino believes that their diversified energy portfolio along with our conservative capital structure positions us for
long term success in the energy market.
• Rhino has a geographically diverse asset base with coal reserves located in Central Appalachia, Northern Appalachia, the Illinois Basin and the Western Bituminous region. As
of December 31, 2013, the company controlled an estimated 457.7 million tons of proven and probable coal reserves and an estimated 277.0 million tons of non-reserve coal
deposits. Additionally, as of December 31, 2013, the Rhino Eastern joint venture for which they have a 51% membership interest controlled an estimated 43.9 million tons of
proven and probable premium metallurgical coal reserves and an estimated 18.8 million tons of non-reserve coal deposits. For the year ended December 31, 2013, we sold
approximately 3.7 million tons of coal.
• Headquarted in Lexington, KY, Rhino Resources has a market cap of $209.02 million (2014) according to seekingalpha.com
UK CONNECTIONS
• Scott Morris (VP of External Reporting & Investor Relations): graduate of the University of Kentucky
RECENT EXPANSION/FINANCIAL NEWS
• Total Assets (Last 3 months, September 2013): $552.147 million
• Income (Last 3 months, September 2013): $2.841 million
• Net Cash (Last 9 months, September 2013): $1.077 million
• Net Cash Reinvested (Last 9 months, September 2013): $22.797 million
• Net Cash Increase (Last 9 months, September 2013): $616,000
• Total coal output and sales fell by 21% in 2013 compared with 2012 when the company produced and sold about 4.6 million short tons (st)
• In Ohio’s Northern Appalachian coalfield, Rhino is developing its first underground steam coal mine to help serve the U.S. electricity market. While production will not get
underway until July 2015, Rhino forecasts that the mine will produce 40,000 st/month of output
RHINO RESOURCES
ABOUT
• MISSION: Rhino is a growing diversified natural resources company building a brighter future through partnership with its stakeholders. We are committed to safety and
environmental responsibility, while enhancing maximum long-term value.
• VISION: To be a leading supplier of natural resources; ever improving through teamwork and innovation, always committed to excel in safety, productivity, environmental
excellence and stakeholder value.
• Rhino produces, processes and sells coal of various steam and metallurgical grades in the U.S. As of late 2010, it operated 10 mines in Kentucky, Ohio, and West Virginia. Rhino
Resource Partners is a master limited partnership (“MLP”) that is focused on coal and energy related assets and activities, including energy infrastructure
investments. Rhino is a diversified energy MLP that produces coal in multiple basins in the United States, including steam coal that is used to produce electricity and
metallurgical coal that is used in the steel-making process. Rhino believes that their diversified energy portfolio along with our conservative capital structure positions us for
long term success in the energy market.
• Rhino has a geographically diverse asset base with coal reserves located in Central Appalachia, Northern Appalachia, the Illinois Basin and the Western Bituminous region. As
of December 31, 2013, the company controlled an estimated 457.7 million tons of proven and probable coal reserves and an estimated 277.0 million tons of non-reserve coal
deposits. Additionally, as of December 31, 2013, the Rhino Eastern joint venture for which they have a 51% membership interest controlled an estimated 43.9 million tons of
proven and probable premium metallurgical coal reserves and an estimated 18.8 million tons of non-reserve coal deposits. For the year ended December 31, 2013, we sold
approximately 3.7 million tons of coal.
• Headquarted in Lexington, KY, Rhino Resources has a market cap of $209.02 million (2014) according to seekingalpha.com
UK CONNECTIONS
• Scott Morris (VP of External Reporting & Investor Relations): graduate of the University of Kentucky
RECENT EXPANSION/FINANCIAL NEWS
• Total Assets (Last 3 months, September 2013): $552.147 million
• Income (Last 3 months, September 2013): $2.841 million
• Net Cash (Last 9 months, September 2013): $1.077 million
• Net Cash Reinvested (Last 9 months, September 2013): $22.797 million
• Net Cash Increase (Last 9 months, September 2013): $616,000
• Total coal output and sales fell by 21% in 2013 compared with 2012 when the company produced and sold about 4.6 million short tons (st)
• In Ohio’s Northern Appalachian coalfield, Rhino is developing its first underground steam coal mine to help serve the U.S. electricity market. While production will not get
underway until July 2015, Rhino forecasts that the mine will produce 40,000 st/month of output
28
TEMPUR-PEDIC
ABOUT
• Tempur Sealy International, Inc. (NYSE: TPX) is the world's largest bedding provider. Tempur Sealy International develops, manufactures and markets mattresses, foundations,
pillows and other products. The Company's brand portfolio includes many of the most highly recognized brands in the industry, including Tempur®, Tempur-Pedic®, Sealy®, Sealy
Posturepedic®
UK CONNECTIONS
• Mark Sarvary (President/CEO): One of the directors of the Blue Grass Economic Advancement Movement (BEAM), comprised of the state’s top business and educational
leaders who strive to produce an economic development plan that would improve advanced engineering and increase exports from the Lexington and Louisville markets.
Sarvary sits on this leadership panel with Dr. Eli Capilouto, President of the University of Kentucky (kentucky.com)
INVOLVEMENT WITH KENTUCKY
- Mattresses in Dorm Halls: “Tempur-Pedic North America LLC, a subsidiary of Tempur Sealy International, has inked a deal with university housing developer and management
company EdR to furnish the University of Kentucky in Lexington with between 7,500 and 9,000 new dorm mattresses over the next few years. The university is in the midst of
building new student housing and revitalizing its campus. The mattress maker, which is headquartered in Lexington, Ky., shipped the first 601 mattresses to the school in time for
the start of the fall 2013 semester in August.” (bedtimesmagazine.com)
- “Tempur-Pedic was founded in Lexington, Ky., 20 years ago, so we have a deep affection for this state and the University of Kentucky…We’re pleased to provide premium
mattresses for new residence hall rooms, enabling students to get the rest they need as they pursue an education.”
- Rick Anderson, President of Tempur-Pedic North America
- UK Coldstream Research Campus: Tempur-Pedic opened its new $17 million global headquarters in Lexington, Kentucky, where it plans to create 65 new jobs and retain more
than 230 jobs (4/28/11)
- "Tempur-Pedic is proud to be a part of the dynamic business environment that is Lexington, Kentucky. We couldn't be more pleased that our success is driving expansion into a
new facility, creating new job opportunities right here in the heart of the Bluegrass. Tempur-Pedic also strongly believes in the importance of community involvement as
demonstrated by both corporate and employee support for Lexington area organizations.”
- Mark Sarvary, CEO of Tempur-Pedic
PAST INVOLVEMENT IN SPORT
• Chicago Bears Training Camp: The team has partnered with Tempur-Pedic to provide their players with quality, restorative sleep during their rigorous training camp. "Our
success hinges on the performance of our players, so we look for every edge in their training," said Chris Hibbs, Vice President of Sales and Marketing, Chicago Bears. "Tempur-
Pedic is a leading company with premier products steeped in science. Our shared exacting standards make this a logical and special partnership.” Tempur-Pedic mattresses
were delivered to the Bears training camp at Olivet Nazarene University in Bourbonnais, Ill. Once camp is finished, the company will donate the beds to be used in the dormitories at
the University (investor.tempursealy.com)
• PGA Tour: The PGA Tour has signed a multiyear deal with Tempur-Pedic that makes the specialty bedding manufacturer the official mattress, bedding and pillow sponsor of the
tour through 2016. The agreement developed out of an initial media buy by Tempur-Pedic with PGATour.com in 2013 but represents the first national sport sponsorship for
Tempur-Pedic (sportsbusinessdaily.com – 7/14/2014).
TEMPUR-PEDIC
ABOUT
• Tempur Sealy International, Inc. (NYSE: TPX) is the world's largest bedding provider. Tempur Sealy International develops, manufactures and markets mattresses, foundations,
pillows and other products. The Company's brand portfolio includes many of the most highly recognized brands in the industry, including Tempur®, Tempur-Pedic®, Sealy®, Sealy
Posturepedic®
UK CONNECTIONS
• Mark Sarvary (President/CEO): One of the directors of the Blue Grass Economic Advancement Movement (BEAM), comprised of the state’s top business and educational
leaders who strive to produce an economic development plan that would improve advanced engineering and increase exports from the Lexington and Louisville markets.
Sarvary sits on this leadership panel with Dr. Eli Capilouto, President of the University of Kentucky (kentucky.com)
INVOLVEMENT WITH KENTUCKY
- Mattresses in Dorm Halls: “Tempur-Pedic North America LLC, a subsidiary of Tempur Sealy International, has inked a deal with university housing developer and management
company EdR to furnish the University of Kentucky in Lexington with between 7,500 and 9,000 new dorm mattresses over the next few years. The university is in the midst of
building new student housing and revitalizing its campus. The mattress maker, which is headquartered in Lexington, Ky., shipped the first 601 mattresses to the school in time for
the start of the fall 2013 semester in August.” (bedtimesmagazine.com)
- “Tempur-Pedic was founded in Lexington, Ky., 20 years ago, so we have a deep affection for this state and the University of Kentucky…We’re pleased to provide premium
mattresses for new residence hall rooms, enabling students to get the rest they need as they pursue an education.”
- Rick Anderson, President of Tempur-Pedic North America
- UK Coldstream Research Campus: Tempur-Pedic opened its new $17 million global headquarters in Lexington, Kentucky, where it plans to create 65 new jobs and retain more
than 230 jobs (4/28/11)
- "Tempur-Pedic is proud to be a part of the dynamic business environment that is Lexington, Kentucky. We couldn't be more pleased that our success is driving expansion into a
new facility, creating new job opportunities right here in the heart of the Bluegrass. Tempur-Pedic also strongly believes in the importance of community involvement as
demonstrated by both corporate and employee support for Lexington area organizations.”
- Mark Sarvary, CEO of Tempur-Pedic
PAST INVOLVEMENT IN SPORT
• Chicago Bears Training Camp: The team has partnered with Tempur-Pedic to provide their players with quality, restorative sleep during their rigorous training camp. "Our
success hinges on the performance of our players, so we look for every edge in their training," said Chris Hibbs, Vice President of Sales and Marketing, Chicago Bears. "Tempur-
Pedic is a leading company with premier products steeped in science. Our shared exacting standards make this a logical and special partnership.” Tempur-Pedic mattresses
were delivered to the Bears training camp at Olivet Nazarene University in Bourbonnais, Ill. Once camp is finished, the company will donate the beds to be used in the dormitories at
the University (investor.tempursealy.com)
• PGA Tour: The PGA Tour has signed a multiyear deal with Tempur-Pedic that makes the specialty bedding manufacturer the official mattress, bedding and pillow sponsor of the
tour through 2016. The agreement developed out of an initial media buy by Tempur-Pedic with PGATour.com in 2013 but represents the first national sport sponsorship for
Tempur-Pedic (sportsbusinessdaily.com – 7/14/2014).
29
TEXAS ROADHOUSE
ABOUT
• Based in Louisville, Kentucky, with more than 425 locations in 48 states, Texas Roadhouse opened its doors in 1993. The Louisville, KY based company is famous for hand-cut
steaks, made-from-scratch sides, fresh-baked bread, and its lively atmosphere. In 2014 Texas Roadhouse was named one of Employee’s Choice Best Places to work by Glassdoor,
in 2012 Texas Roadhouse was named Top Steakhouse in the Nation’s Restaurant News’ Consumer Picks survey, in 2007 and 2008 Forbes magazine ranked the company as one of
the 200 Best Small Companies and in 2009 the company was ranked “Best Value” by readers of Consumer Reports magazine.
• After being recognized as the #47 best places to work based on employee surveys in December 2013, Texas Roadhouse debuted on Forbes’ List of America’s 100 Most
Trustworthy Companies in April 2014 (texasroadhouse.com)
• Headquartered in Louisville, KY with two restaurant locations in the great-Lexington area, Texas Roadhouse has seen annual revenues (net income) of $1.11 billion ($63.96 million)
with a market cap just shy of $1.3 billion (2012)
UK CONNECTIONS
• James R. Ramsey (Board of Directors): Ramsey served on faculty at the University of Kentucky after receiving his Master of Arts and Ph.D. from UK in Economics in 1972
and 1974, respectively. The state’s past chief economic analyst (Distinguished Economist of the Year, 1991) and former interim commissioner of Kentucky’s Office of the New
Economy, Ramsey currently serves as the President of the University of Louisville, a position he has held since November 2002.
PAST INVOLVEMENT IN SPORT
• Presenting sponsor of the Paul Hornung Award, presented annually to the most versatile player in college football
• Casey Scanlon (Professional Angler and Bassmaster) (Endorsement)
• Mike Delvisco (Professional Angler and Bassmaster) (Endorsement)
TEXAS ROADHOUSE
ABOUT
• Based in Louisville, Kentucky, with more than 425 locations in 48 states, Texas Roadhouse opened its doors in 1993. The Louisville, KY based company is famous for hand-cut
steaks, made-from-scratch sides, fresh-baked bread, and its lively atmosphere. In 2014 Texas Roadhouse was named one of Employee’s Choice Best Places to work by Glassdoor,
in 2012 Texas Roadhouse was named Top Steakhouse in the Nation’s Restaurant News’ Consumer Picks survey, in 2007 and 2008 Forbes magazine ranked the company as one of
the 200 Best Small Companies and in 2009 the company was ranked “Best Value” by readers of Consumer Reports magazine.
• After being recognized as the #47 best places to work based on employee surveys in December 2013, Texas Roadhouse debuted on Forbes’ List of America’s 100 Most
Trustworthy Companies in April 2014 (texasroadhouse.com)
• Headquartered in Louisville, KY with two restaurant locations in the great-Lexington area, Texas Roadhouse has seen annual revenues (net income) of $1.11 billion ($63.96 million)
with a market cap just shy of $1.3 billion (2012)
UK CONNECTIONS
• James R. Ramsey (Board of Directors): Ramsey served on faculty at the University of Kentucky after receiving his Master of Arts and Ph.D. from UK in Economics in 1972
and 1974, respectively. The state’s past chief economic analyst (Distinguished Economist of the Year, 1991) and former interim commissioner of Kentucky’s Office of the New
Economy, Ramsey currently serves as the President of the University of Louisville, a position he has held since November 2002.
PAST INVOLVEMENT IN SPORT
• Presenting sponsor of the Paul Hornung Award, presented annually to the most versatile player in college football
• Casey Scanlon (Professional Angler and Bassmaster) (Endorsement)
• Mike Delvisco (Professional Angler and Bassmaster) (Endorsement)
30
TOYOTA
ABOUT
• Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the
past 50 years, Toyota has built more than 25 million cars and trucks in North America, where they operate 14 manufacturing plants (10 in the U.S.) and directly employ more
than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2
million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today
• GEORGETOWN, KY PLANT: Toyota’s largest vehicle manufacturing plant in North America, Toyota Motor Manufacturing, Kentucky, Inc. (Toyota Kentucky) produced the first
American-made Camry in 1988. Nearly 10 million vehicles have rolled off Toyota’s assembly line in Georgetown, where full-time employment is around 7,000 people and
investment tops $5.9 billion. In addition to the Camry, America’s best-selling car, Toyota Kentucky manufactures the Camry Hybrid, Avalon, Avalon Hybrid and Venza, and
four-cylinder and V-6 engines. Toyota will move Camry production of about 100,000 units to Kentucky in the second half of 2016. Georgetown built 504,213 cars last year,
including about 349,000 Camrys, as well as Avalon sedans and Venza wagons. A $360 million expansion is already under way in Georgetown to add 50,000 units of Lexus ES
sedan production in 2015, boosting the plant’s capacity to 550,000. (Bloomberg.com)
• MOVE TO TEXAS AND MARKET SHARE: Nationwide, Toyota’s market share has dropped four percentage points from 17.8% in August 2009 (2014). Each market share point
is worth about 160,000 vehicles. As such, Toyota's consolidation of Los Angeles-area and Northern Kentucky offices to a new U.S. headquarters in Texas is likely about more
than tax incentives. The company has been criticized for turning out dull-looking cars with appliance-like handling. Some experts say Toyota is after people with fresh ideas
to shake up its culture and reverse a five-year slide in market share. "Texas is known for being bold. It's not a subtle state," says Art Wheaton, an auto industry expert at
Cornell University. Texas lured Toyota with $40 million in incentives. And the 3,000 employees moving just north of Dallas over the next two years will be closer to factories
in Texas, where Toyota believes they can make faster decisions. About 1,600 employees will vacate Toyota's U.S. manufacturing headquarters in Erlanger, Ky.(courier-
journal.com)
UK CONNECTIONS
• Wilbert W. (Wil) James, Jr. (President, Georgetown Toyota Plant): Honorary Doctorate of Engineering from the University of Kentucky in 2013 after earning his
Bachelor’s Degree in Mechanical Engineering at Old Dominion. James is the first African-American president of Toyota Motor Manufacturing, Kentucky, Inc. (July 2010),
leading Toyota’s largest automobile manufacturing plant in North America. He recently was named as one of the Top 100 Most Influential Blacks in Corporate America.
Additionally, he one of the directors of the Blue Grass Economic Advancement Movement (BEAM), comprised of the state’s top business and educational leaders who strive to
produce an economic development plan that would improve advanced engineering and increase exports from the Lexington and Louisville markets. James sits on this
leadership panel with Dr. Eli Capilouto, President of the University of Kentucky (kentucky.com)
INVOLVEMENT WITH UK
• The University of Kentucky Athletics Department and Toyota were the two largest donors to a task force that recently developed a plan to revitalize Rupp Arena and the
surrounding portion of downtown. UK Athletics gave $50,000 and Toyota gave $35,000 to the group, which raised $380,950, according to a list obtained by the Herald-
Leader under the Open Records Act (kentucky.com)
• In the mid-1990s, Toyota partnered with the University of Kentucky to develop a curriculum around the Toyota Production System (TPS) in an effort to share it with others.
The $1 million investments helps graduate students at UK understand the value of True Lean or systematic way of cutting waste that empowers all levels of management to
identify problems and act based on sound, standard principles. This Toyota Executive in Residence program is taught by experienced Toyota management and practitioners
(lean.uky.edu)
TOYOTA
ABOUT
• Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the
past 50 years, Toyota has built more than 25 million cars and trucks in North America, where they operate 14 manufacturing plants (10 in the U.S.) and directly employ more
than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2
million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today
• GEORGETOWN, KY PLANT: Toyota’s largest vehicle manufacturing plant in North America, Toyota Motor Manufacturing, Kentucky, Inc. (Toyota Kentucky) produced the first
American-made Camry in 1988. Nearly 10 million vehicles have rolled off Toyota’s assembly line in Georgetown, where full-time employment is around 7,000 people and
investment tops $5.9 billion. In addition to the Camry, America’s best-selling car, Toyota Kentucky manufactures the Camry Hybrid, Avalon, Avalon Hybrid and Venza, and
four-cylinder and V-6 engines. Toyota will move Camry production of about 100,000 units to Kentucky in the second half of 2016. Georgetown built 504,213 cars last year,
including about 349,000 Camrys, as well as Avalon sedans and Venza wagons. A $360 million expansion is already under way in Georgetown to add 50,000 units of Lexus ES
sedan production in 2015, boosting the plant’s capacity to 550,000. (Bloomberg.com)
• MOVE TO TEXAS AND MARKET SHARE: Nationwide, Toyota’s market share has dropped four percentage points from 17.8% in August 2009 (2014). Each market share point
is worth about 160,000 vehicles. As such, Toyota's consolidation of Los Angeles-area and Northern Kentucky offices to a new U.S. headquarters in Texas is likely about more
than tax incentives. The company has been criticized for turning out dull-looking cars with appliance-like handling. Some experts say Toyota is after people with fresh ideas
to shake up its culture and reverse a five-year slide in market share. "Texas is known for being bold. It's not a subtle state," says Art Wheaton, an auto industry expert at
Cornell University. Texas lured Toyota with $40 million in incentives. And the 3,000 employees moving just north of Dallas over the next two years will be closer to factories
in Texas, where Toyota believes they can make faster decisions. About 1,600 employees will vacate Toyota's U.S. manufacturing headquarters in Erlanger, Ky.(courier-
journal.com)
UK CONNECTIONS
• Wilbert W. (Wil) James, Jr. (President, Georgetown Toyota Plant): Honorary Doctorate of Engineering from the University of Kentucky in 2013 after earning his
Bachelor’s Degree in Mechanical Engineering at Old Dominion. James is the first African-American president of Toyota Motor Manufacturing, Kentucky, Inc. (July 2010),
leading Toyota’s largest automobile manufacturing plant in North America. He recently was named as one of the Top 100 Most Influential Blacks in Corporate America.
Additionally, he one of the directors of the Blue Grass Economic Advancement Movement (BEAM), comprised of the state’s top business and educational leaders who strive to
produce an economic development plan that would improve advanced engineering and increase exports from the Lexington and Louisville markets. James sits on this
leadership panel with Dr. Eli Capilouto, President of the University of Kentucky (kentucky.com)
INVOLVEMENT WITH UK
• The University of Kentucky Athletics Department and Toyota were the two largest donors to a task force that recently developed a plan to revitalize Rupp Arena and the
surrounding portion of downtown. UK Athletics gave $50,000 and Toyota gave $35,000 to the group, which raised $380,950, according to a list obtained by the Herald-
Leader under the Open Records Act (kentucky.com)
• In the mid-1990s, Toyota partnered with the University of Kentucky to develop a curriculum around the Toyota Production System (TPS) in an effort to share it with others.
The $1 million investments helps graduate students at UK understand the value of True Lean or systematic way of cutting waste that empowers all levels of management to
identify problems and act based on sound, standard principles. This Toyota Executive in Residence program is taught by experienced Toyota management and practitioners
(lean.uky.edu)
31
TOYOTA
PAST INVOLVEMENT IN SPORT (SBJ)
• Toyota Center (Houston Rockets)
$95M/20 years (exp. 2023)
• Toyota Park (Chicago Fire)
$7.5M/10 years (exp. 2015)
• Toyota Grand Prix of Long Beach
• San Antonio Scorpions (NASL)
• FIBA
• Atlanta Braves (MLB)
• Baltimore Orioles (MLB)
• Chicago Cubs (MLB)
• Cincinnati Reds (MLB)
• Colorado Rockies (MLB)
• Los Angeles Angels of Anaheim (MLB)
• Milwaukee Brewers (MLB0
• New York Mets (MLB)
• New York Yankees (MLB)
• Philadelphia Phillies (MLB)
• Pittsburgh Pirates (MLB)
• San Diego Padres (MLB)
• St. Louis Cardinals (MLB)
• Washington Nationals (MLB)
• Cleveland Cavaliers (NBA)
• Denver Nuggets (NBA)
• Houston Rockets (NBA)
• Los Angeles Lakes (NBA)
• Memphis Grizzlies (NBA)
• Sacramento Kings (NBA)
• Utah Jazz (NBA)
• Baltimore Ravens (NFL)
• Buffalo Bills (NFL)
• Chicago Bears (NFL)
• Indianapolis Colts (NFL)
• New England Patriots (NFL)
• New York Giants (NFL)
• New York Jets (NFL)
• Oakland Raiders (NFL)
• San Diego Chargers (NFL)
• San Francisco 49ers (NFL)
• Seattle Seahawks (NFL)
• Tennessee Titans (NFL)
• Colorado Avalanche (NHL)
• Columbus Blue Jackets (NHL)
• Los Angeles Kings (NHL)
• Minnesota Wild (NHL)
• Philadelphia Flyers (NHL)
• St. Louis Blues (NHL)
• Winnipeg Jets (NHL)
• Chicago Fire (MLS)
• FC Dallas (MLS)
• Los Angeles Galaxy (MLS)
• Philadelphia Union (MLS)
• Seattle Sounders (MLS)
• NASCAR
• NASCAR Camping World
Truck Series No. 51
• Joe Gibbs Racing (NASCAR)
• Kyle Busch Motorsports (NASCAR)
• Michael Waltrip Racing (NASCAR)
• Red Horse Racing (NASCAR)
• ThorSport Racing (NASCAR)
• TriStar Motorsports (NASCAR)
• WinTron Racing (NASCAR)
• NASCAR Sprint Cup. No. 23
Toyota (Bowman)
• NASCAR Sprint Cup No. 26
Toyota (Whitt)
• NASCAR Sprint Cup No. 66
Toyota (Burton, Drissi, Moffitt,
Nemechek, Waltrip)
• NASCAR Sprint Cup No. 83
Toyota (Truex)
• Connecticut Sun (WNBA)
• San Antonio Stars (WNBA)
• Minnesota Swarm (NLL)
• Philadelphia Wings (NLL)
• Indianapolis Indians (AAA)
• Lehigh Valley IronPigs (AAA)
• Reno Aces (AAA)
• Sacramento River Cats (AAA)
• Birmingham Barons (AA)
• Batavia Muckdogs (A)
• Eugene Emeralds (A)
• High Desert Mavericks (A)
• Lake Elsinore Storm (A)
• Lancaster JetHawks (A)
• Lexington Legends (A)
• Lowell Spinners (A)
• Rancho Cucamonga Quakes (A)
• Salem Red Sox (A)
• South Bend Silver Hawks (A)
• Spokane Indians (A)
• Lancaster Barnstorms (ALPB)
• Southern Maryland Blue Crabs
(ALPB)
• Albany Devils (AHL)
• Hershey Bears (AHL)
• Milwaukee Admirals (AHL)
• Rochester Americans (AHL)
• Syracuse Crunch (AHL)
• Ontario Reign (ECHL)
• Arizona Sundogs (CHL)
• Kitchener Rangers (OHL)
• Wichita Thunder (CHL)
• Brandon Wheat Knights (WHL)
• Edmonton Oil Kings (WHL)
• Kootenay Ice (WHL)
• Portland Winterhawks (WHL)
• Prince Albert Raiders (WHL)
• Spokane Chiefs (WHL)
• Tri-City Americans (WHL)
• Dallas Sidekicks (MASL)
• San Antonio Scorpions
(NASL)
• Lucas Oil Off Road Racing
Series
• NHRA
• Al-Anabi Racing (NHRA)
• Kalitta Motorsports (NHRA)
• Don Schumacher Racing
(NHRA)
• Cruz Pedregon Racing
(NHRA)
• Valenciennes FC
• Charleston Southern
University
• Virginia Tech
• Atlantic Coast Conference
• Weber State University
• Coastal Carolina University
• Southland Conference
• Southwestern Athletic
Conference
• University of California
• University of Cincinnati
• University of Colorado
• Colorado State University
• Coppin State University
• Creighton University
• University of Hawaii
• Indiana State University
• University of Memphis
• University of Michigan
• Morehead State University
• University of Nebraska –
Omaha
• UNLV
• Northern Arizona University
• University of Rhode Island
• University of San Diego
• San Diego State University
• Southern Illinois University
• Temple University
• Texas State University
• University of Washington
• West Virginia University
• Winthrop University
• Xavier University
Facility Sponsorships
• Charlotte Motor Speedway
• Chicagoland Speedway
• Daytona International
Speedway
• Levi’s Stadium
• Lucas Oil Stadium
• New Hampshire Motor
Speedway
• StubHub Center
• Sonoma Raceway
• Watkins Glen Raceway
Event Sponsorships
• AdvoCare Texas Bowl
• AutoZone Liberty Bowl
• Daytona 500
• Orange Bowl
• National University Holiday
Bowl
• Royal Purple Las Vegas
Bowl
• TaxSlayer Bowl
TOYOTA
PAST INVOLVEMENT IN SPORT (SBJ)
• Toyota Center (Houston Rockets)
$95M/20 years (exp. 2023)
• Toyota Park (Chicago Fire)
$7.5M/10 years (exp. 2015)
• Toyota Grand Prix of Long Beach
• San Antonio Scorpions (NASL)
• FIBA
• Atlanta Braves (MLB)
• Baltimore Orioles (MLB)
• Chicago Cubs (MLB)
• Cincinnati Reds (MLB)
• Colorado Rockies (MLB)
• Los Angeles Angels of Anaheim (MLB)
• Milwaukee Brewers (MLB0
• New York Mets (MLB)
• New York Yankees (MLB)
• Philadelphia Phillies (MLB)
• Pittsburgh Pirates (MLB)
• San Diego Padres (MLB)
• St. Louis Cardinals (MLB)
• Washington Nationals (MLB)
• Cleveland Cavaliers (NBA)
• Denver Nuggets (NBA)
• Houston Rockets (NBA)
• Los Angeles Lakes (NBA)
• Memphis Grizzlies (NBA)
• Sacramento Kings (NBA)
• Utah Jazz (NBA)
• Baltimore Ravens (NFL)
• Buffalo Bills (NFL)
• Chicago Bears (NFL)
• Indianapolis Colts (NFL)
• New England Patriots (NFL)
• New York Giants (NFL)
• New York Jets (NFL)
• Oakland Raiders (NFL)
• San Diego Chargers (NFL)
• San Francisco 49ers (NFL)
• Seattle Seahawks (NFL)
• Tennessee Titans (NFL)
• Colorado Avalanche (NHL)
• Columbus Blue Jackets (NHL)
• Los Angeles Kings (NHL)
• Minnesota Wild (NHL)
• Philadelphia Flyers (NHL)
• St. Louis Blues (NHL)
• Winnipeg Jets (NHL)
• Chicago Fire (MLS)
• FC Dallas (MLS)
• Los Angeles Galaxy (MLS)
• Philadelphia Union (MLS)
• Seattle Sounders (MLS)
• NASCAR
• NASCAR Camping World
Truck Series No. 51
• Joe Gibbs Racing (NASCAR)
• Kyle Busch Motorsports (NASCAR)
• Michael Waltrip Racing (NASCAR)
• Red Horse Racing (NASCAR)
• ThorSport Racing (NASCAR)
• TriStar Motorsports (NASCAR)
• WinTron Racing (NASCAR)
• NASCAR Sprint Cup. No. 23
Toyota (Bowman)
• NASCAR Sprint Cup No. 26
Toyota (Whitt)
• NASCAR Sprint Cup No. 66
Toyota (Burton, Drissi, Moffitt,
Nemechek, Waltrip)
• NASCAR Sprint Cup No. 83
Toyota (Truex)
• Connecticut Sun (WNBA)
• San Antonio Stars (WNBA)
• Minnesota Swarm (NLL)
• Philadelphia Wings (NLL)
• Indianapolis Indians (AAA)
• Lehigh Valley IronPigs (AAA)
• Reno Aces (AAA)
• Sacramento River Cats (AAA)
• Birmingham Barons (AA)
• Batavia Muckdogs (A)
• Eugene Emeralds (A)
• High Desert Mavericks (A)
• Lake Elsinore Storm (A)
• Lancaster JetHawks (A)
• Lexington Legends (A)
• Lowell Spinners (A)
• Rancho Cucamonga Quakes (A)
• Salem Red Sox (A)
• South Bend Silver Hawks (A)
• Spokane Indians (A)
• Lancaster Barnstorms (ALPB)
• Southern Maryland Blue Crabs
(ALPB)
• Albany Devils (AHL)
• Hershey Bears (AHL)
• Milwaukee Admirals (AHL)
• Rochester Americans (AHL)
• Syracuse Crunch (AHL)
• Ontario Reign (ECHL)
• Arizona Sundogs (CHL)
• Kitchener Rangers (OHL)
• Wichita Thunder (CHL)
• Brandon Wheat Knights (WHL)
• Edmonton Oil Kings (WHL)
• Kootenay Ice (WHL)
• Portland Winterhawks (WHL)
• Prince Albert Raiders (WHL)
• Spokane Chiefs (WHL)
• Tri-City Americans (WHL)
• Dallas Sidekicks (MASL)
• San Antonio Scorpions
(NASL)
• Lucas Oil Off Road Racing
Series
• NHRA
• Al-Anabi Racing (NHRA)
• Kalitta Motorsports (NHRA)
• Don Schumacher Racing
(NHRA)
• Cruz Pedregon Racing
(NHRA)
• Valenciennes FC
• Charleston Southern
University
• Virginia Tech
• Atlantic Coast Conference
• Weber State University
• Coastal Carolina University
• Southland Conference
• Southwestern Athletic
Conference
• University of California
• University of Cincinnati
• University of Colorado
• Colorado State University
• Coppin State University
• Creighton University
• University of Hawaii
• Indiana State University
• University of Memphis
• University of Michigan
• Morehead State University
• University of Nebraska –
Omaha
• UNLV
• Northern Arizona University
• University of Rhode Island
• University of San Diego
• San Diego State University
• Southern Illinois University
• Temple University
• Texas State University
• University of Washington
• West Virginia University
• Winthrop University
• Xavier University
Facility Sponsorships
• Charlotte Motor Speedway
• Chicagoland Speedway
• Daytona International
Speedway
• Levi’s Stadium
• Lucas Oil Stadium
• New Hampshire Motor
Speedway
• StubHub Center
• Sonoma Raceway
• Watkins Glen Raceway
Event Sponsorships
• AdvoCare Texas Bowl
• AutoZone Liberty Bowl
• Daytona 500
• Orange Bowl
• National University Holiday
Bowl
• Royal Purple Las Vegas
Bowl
• TaxSlayer Bowl
32
TOYOTA
ADDITIONAL NOTES ON PAST INVOLVEMENT IN SPORT (SBJ)
• In 2014, Toyota became an official sponsor of the Special Olympics World Games to be held in Los Angeles in 2015. Toyota’s participation includes the use of 400 vehicles by
LA2015, the organizing committee for the Special Olympics World Games, in addition to dealer involvement across the U.S.
• In 2014, Toyota Motor Sales U.S.A. and the Northern California Toyota Dealers signed a multiyear agreement to continue as co-title sponsor of the annual NASCAR Sprint Cup
Series race at Sonoma Raceway. Toyota has served as co-title sponsor of the Toyota/Save Mart 350 since 2007.
• In 2014, the NFL San Francisco 49ers and Northern California Toyota Dealers Association signed a multiyear, multimillion-dollar contract starting in 2014 in which Toyota
became the exclusive auto partner of the team and Levi's Stadium. Toyota will have its logos and model cars all over Levi's Stadium, including a Toyota Plaza at the northeast
entrance of the venue. Toyota also will attach its brand to 49ers touchdowns, as the Toyota Red Zone will flash across screens in the stadium any time the team's offense
makes it past the 20-yard line.
• In 2014, Toyota signed on to become the first of four founding sponsors at the renovated Daytona International Speedway. The 11-year deal gives Toyota naming rights for one of
five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6-7 million per year. The sponsorship begins before Daytona’s
$400 million renovation is completed. When the renovation is done, Toyota will have video signage on the exterior of its entrance, as well as Toyota branding and cars inside the
20,000-square foot entry space. Toyota also serves as an official partner of the Daytona 500 and will receive official pace car rights in 2015.
• In 2014, Toyota Motor Sales USA signed a multiyear deal to be the official car of NHRA. Toyota sponsors three Top Fuel teams and four Funny Car teams.
• In 2013, Toyota signed a five-year deal with the NFL Indianapolis Colts, extending the automaker's status at the official vehicle of the team. As part of the deal, Toyota will
construct a sponsored area at Lucas Oil Stadium (the Toyota Concourse). Toyota will also have signage on the team's away game press backdrop.
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 59.1% of adults ages 25-54 who have W/A/L to a UK football game own or lease a Toyota (60,418). Adults 35-49 who have W/A/L to a UK game (35,365) are 55% more
likely to own a lease a Toyota.
• GENDER: 39.7% of men ages 21-49 who have W/A/L to a UK football game own or lease a Toyota (40,594).Men ages 35-49 who have W/A/L to a UK game are 61% more likely to
own or lease a Toyota. Comparatively, women ages 35-49 who have W/A/L to a UK football game show similar affinity and are 42% more likely to own or a lease a Toyota.
Further, working mothers who have W/A/L to a UK football game (9,843) are 54% more likely to own or a lease a Toyota.
• HOUSEHOLD INCOME: 21.1% of respondents who have W/A/L to a UK football game and own/lease a Toyota make between $50,000-$74,999. Those individuals with household
income summaries between $100,000-$249,999 and have W/A/L to a UK football game are 25% more likely to own or lease a Toyota.
• HOUSEHOLD SIZE: 35.2% of families who have W/A/L to a UK football game and have four or more in the household own or lease a Toyota (35,920). Additionally, those with five
or more in the household (16,347) are 67% more likely to own or lease a Toyota.
• MARITAL STATUS: 72.1% of respondents who are married and have W/A/L to a UK football game own or lease a Toyota. Further, married couples who W/A/L to a UK football
game are 22% more likely to own or lease a Toyota.
• MARKET VALUE OF HOMES: Respondents who have W/A/L to a UK football game and have a house property value between $350,000-$499,999 are 66% more likely to own or
lease a Toyota. Those with a house property value between $250,000-$349,000 are 44% more likely to own or lease.
• FAMILY MAKEUP: 30.1% of respondents who have W/A/L to a UK football game and have two or more children under the age of 17 own or lease a Toyota (30,772) and are 58%
more likely to do so. Those with three or more are 44% more likely to do so. Those with one or more are only 31% more likely to own or lease. However, those with two or
more teenagers ages 12-17 in the house (14.3%, 14,570) are 137% more likely to own or lease a Toyota. Those with one or more are 43% more likely to own or lease.
• OCCUPATION SUMMARIES: Those W/A/L respondents who work in construction, extraction, and maintenance(9,841, 9%) are 49% more likely to own or lease a Toyota. Those
who work in production, transportation, and material moving (10,292, 10.1%) are 64% more likely to own or lease. 40.1% of W/A/L respondents describe themselves
as white collar (41,013)
TOYOTA
ADDITIONAL NOTES ON PAST INVOLVEMENT IN SPORT (SBJ)
• In 2014, Toyota became an official sponsor of the Special Olympics World Games to be held in Los Angeles in 2015. Toyota’s participation includes the use of 400 vehicles by
LA2015, the organizing committee for the Special Olympics World Games, in addition to dealer involvement across the U.S.
• In 2014, Toyota Motor Sales U.S.A. and the Northern California Toyota Dealers signed a multiyear agreement to continue as co-title sponsor of the annual NASCAR Sprint Cup
Series race at Sonoma Raceway. Toyota has served as co-title sponsor of the Toyota/Save Mart 350 since 2007.
• In 2014, the NFL San Francisco 49ers and Northern California Toyota Dealers Association signed a multiyear, multimillion-dollar contract starting in 2014 in which Toyota
became the exclusive auto partner of the team and Levi's Stadium. Toyota will have its logos and model cars all over Levi's Stadium, including a Toyota Plaza at the northeast
entrance of the venue. Toyota also will attach its brand to 49ers touchdowns, as the Toyota Red Zone will flash across screens in the stadium any time the team's offense
makes it past the 20-yard line.
• In 2014, Toyota signed on to become the first of four founding sponsors at the renovated Daytona International Speedway. The 11-year deal gives Toyota naming rights for one of
five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6-7 million per year. The sponsorship begins before Daytona’s
$400 million renovation is completed. When the renovation is done, Toyota will have video signage on the exterior of its entrance, as well as Toyota branding and cars inside the
20,000-square foot entry space. Toyota also serves as an official partner of the Daytona 500 and will receive official pace car rights in 2015.
• In 2014, Toyota Motor Sales USA signed a multiyear deal to be the official car of NHRA. Toyota sponsors three Top Fuel teams and four Funny Car teams.
• In 2013, Toyota signed a five-year deal with the NFL Indianapolis Colts, extending the automaker's status at the official vehicle of the team. As part of the deal, Toyota will
construct a sponsored area at Lucas Oil Stadium (the Toyota Concourse). Toyota will also have signage on the team's away game press backdrop.
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 59.1% of adults ages 25-54 who have W/A/L to a UK football game own or lease a Toyota (60,418). Adults 35-49 who have W/A/L to a UK game (35,365) are 55% more
likely to own a lease a Toyota.
• GENDER: 39.7% of men ages 21-49 who have W/A/L to a UK football game own or lease a Toyota (40,594).Men ages 35-49 who have W/A/L to a UK game are 61% more likely to
own or lease a Toyota. Comparatively, women ages 35-49 who have W/A/L to a UK football game show similar affinity and are 42% more likely to own or a lease a Toyota.
Further, working mothers who have W/A/L to a UK football game (9,843) are 54% more likely to own or a lease a Toyota.
• HOUSEHOLD INCOME: 21.1% of respondents who have W/A/L to a UK football game and own/lease a Toyota make between $50,000-$74,999. Those individuals with household
income summaries between $100,000-$249,999 and have W/A/L to a UK football game are 25% more likely to own or lease a Toyota.
• HOUSEHOLD SIZE: 35.2% of families who have W/A/L to a UK football game and have four or more in the household own or lease a Toyota (35,920). Additionally, those with five
or more in the household (16,347) are 67% more likely to own or lease a Toyota.
• MARITAL STATUS: 72.1% of respondents who are married and have W/A/L to a UK football game own or lease a Toyota. Further, married couples who W/A/L to a UK football
game are 22% more likely to own or lease a Toyota.
• MARKET VALUE OF HOMES: Respondents who have W/A/L to a UK football game and have a house property value between $350,000-$499,999 are 66% more likely to own or
lease a Toyota. Those with a house property value between $250,000-$349,000 are 44% more likely to own or lease.
• FAMILY MAKEUP: 30.1% of respondents who have W/A/L to a UK football game and have two or more children under the age of 17 own or lease a Toyota (30,772) and are 58%
more likely to do so. Those with three or more are 44% more likely to do so. Those with one or more are only 31% more likely to own or lease. However, those with two or
more teenagers ages 12-17 in the house (14.3%, 14,570) are 137% more likely to own or lease a Toyota. Those with one or more are 43% more likely to own or lease.
• OCCUPATION SUMMARIES: Those W/A/L respondents who work in construction, extraction, and maintenance(9,841, 9%) are 49% more likely to own or lease a Toyota. Those
who work in production, transportation, and material moving (10,292, 10.1%) are 64% more likely to own or lease. 40.1% of W/A/L respondents describe themselves
as white collar (41,013)
33
U.S. BANK
ABOUT
• U.S. Bancorp is an American diversified financial services holding company headquartered in Minneapolis, MN It is the parent company of U.S. Bank National Association, the fifth
largest bank in the United States based on $389.0 billion in assets (as of June 30, 2014 per official FDIC data) and fourth largest in the US in total branches. U.S. Bank ranks as
the fifth largest bank in the U.S. based on deposits,
with $250.5B in deposits as of December 31, 2013. U.S. Bank's branch network serves 25 Midwestern and Western states
with 3,174 banking offices and 5,005 ATMs. U.S. Bancorp offers regional consumer and business banking and wealth management services, national wholesale and trust
services and global payments services to over 15.8 million customers. The company employs over 64,000 people.
PAST INVOLVEMENT IN SPORT
• U.S Bank Arena (Cincinnati)
• National University Holiday Bowl
• Milwaukee Brewers (MLB)
• Minnesota Twins (MLB)
• San Diego Padres (MLB)
• Seattle Mariners (MLB)
• Minnesota Timberwolves(NBA)
• Sacramento Kings (NBA)
• Utah Jazz (NBA)
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 42.9% of adults ages 18-34 who W/A/L to UK football bank with U.S. Bank (12,234). Further, individuals ages 21-34 who W/A/L to UK football are 94% more likely to bank
with U.S. Bank while those ages 25-49 are 91% more likely to bank with U.S. Bank ( 71.3%, 20,304).
• GENDER: 43.6% of men ages 25-49 who W/A/L to a UK football bank with U.S. Bank (12,424) and are 80% more likely to use their services. However, men ages 55 and older
are 84% less likely to use U.S. Bank services. Women ages 21-34 who W/A/L to UK football (23.9%, 6,802) are also 178% more likely to bank with U.S. Bank. Women 21-49 are
94% more likely to bank with U.S. Bank.
• HOUSEHOLD INCOME: 30.9% of respondents who W/A/L to UK football bank with U.S. Bank (8,793) and are 92% more likely to do so.
• HOUSEHOLD SIZE: Families with five or more individuals who W/A/L to UK football are 228% more likely to bank with U.S. Bank. 47.1% of respondents who W/A/L to UK
football and have four or more in the household utilize U.S. Bank and are 85% more likely to display this affinity.
• MARITAL STATUS: 73.6% of married respondents who W/A/L to UK football bank with U.S. Bank (20,976). Those married respondents are also 25% more likely to choose U.S.
Bank.
• MARKET VALUE OF HOME: W/A/L respondents with a house property value between $250,000-$349,999 are 116% more likely to bank with U.S. Bank
• FAMILY MAKEUP: 57.3% of W/A/L respondents who bank with U.S. Bank have one or more children (16,323). Those with two or more children under the age of 17 (13,692,
48.1%,) are 153% more likely to bank choose U.S. Bank. Those with three or more (7,436, 26.1%) are 308% more likely while those with five or more (1,448, 5.1%) are 439%
more likely to go with U.S. Bank.
• OCCUPATION: 20.5% of W/A/L respondents who work in construction and extraction bank with U.S. Bank and are 397% more likely to have U.S. Bank as
their bank of choice.
• Denver Broncos (NFL)
• Minnesota Vikings (NFL)
• San Francisco 49ers (NFL)
• St. Louis Rams (NFL)
• Real Salt Lake (MLS)
• Tri-Cities Fever (IFL)
• Sporting Kansas City (MLS)
• Minnesota Lynx (WNBA)
• Denver Outlaws (MLL)
• Lake County Captains (A)
• Reno Aces (AAA)
• Quad Cities River Bandits (A)
• Idaho Stampede (NBA D-League)
• Reno Bighorns (NBA D-League)
• Milwaukee Admirals (AHL)
• Rapid City Rush (CHL)
• Cincinnati Cyclones (ECHL)
• Colorado Eagles (ECHL)
• Tri-City Storm (USHL)
• Boise State University
• Portland State University
• University of Central Arkansas
• University of Denver
• University of Iowa
• Morehead State University
• University of Oregon
• Oregon State University
• Northern Kentucky University
(Student All Card)
• University of Portland
• Saint Louis University
• San Diego State University
• Vanderbilt University
• Western Kentucky University
• University of Wyoming
• Target Field (Facility)
• Belk Bowl (Event Sponsorship)
• U.S. Bank Championship (PGA)
Former
U.S. BANK
ABOUT
• U.S. Bancorp is an American diversified financial services holding company headquartered in Minneapolis, MN It is the parent company of U.S. Bank National Association, the fifth
largest bank in the United States based on $389.0 billion in assets (as of June 30, 2014 per official FDIC data) and fourth largest in the US in total branches. U.S. Bank ranks as
the fifth largest bank in the U.S. based on deposits,
with $250.5B in deposits as of December 31, 2013. U.S. Bank's branch network serves 25 Midwestern and Western states
with 3,174 banking offices and 5,005 ATMs. U.S. Bancorp offers regional consumer and business banking and wealth management services, national wholesale and trust
services and global payments services to over 15.8 million customers. The company employs over 64,000 people.
PAST INVOLVEMENT IN SPORT
• U.S Bank Arena (Cincinnati)
• National University Holiday Bowl
• Milwaukee Brewers (MLB)
• Minnesota Twins (MLB)
• San Diego Padres (MLB)
• Seattle Mariners (MLB)
• Minnesota Timberwolves(NBA)
• Sacramento Kings (NBA)
• Utah Jazz (NBA)
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 42.9% of adults ages 18-34 who W/A/L to UK football bank with U.S. Bank (12,234). Further, individuals ages 21-34 who W/A/L to UK football are 94% more likely to bank
with U.S. Bank while those ages 25-49 are 91% more likely to bank with U.S. Bank ( 71.3%, 20,304).
• GENDER: 43.6% of men ages 25-49 who W/A/L to a UK football bank with U.S. Bank (12,424) and are 80% more likely to use their services. However, men ages 55 and older
are 84% less likely to use U.S. Bank services. Women ages 21-34 who W/A/L to UK football (23.9%, 6,802) are also 178% more likely to bank with U.S. Bank. Women 21-49 are
94% more likely to bank with U.S. Bank.
• HOUSEHOLD INCOME: 30.9% of respondents who W/A/L to UK football bank with U.S. Bank (8,793) and are 92% more likely to do so.
• HOUSEHOLD SIZE: Families with five or more individuals who W/A/L to UK football are 228% more likely to bank with U.S. Bank. 47.1% of respondents who W/A/L to UK
football and have four or more in the household utilize U.S. Bank and are 85% more likely to display this affinity.
• MARITAL STATUS: 73.6% of married respondents who W/A/L to UK football bank with U.S. Bank (20,976). Those married respondents are also 25% more likely to choose U.S.
Bank.
• MARKET VALUE OF HOME: W/A/L respondents with a house property value between $250,000-$349,999 are 116% more likely to bank with U.S. Bank
• FAMILY MAKEUP: 57.3% of W/A/L respondents who bank with U.S. Bank have one or more children (16,323). Those with two or more children under the age of 17 (13,692,
48.1%,) are 153% more likely to bank choose U.S. Bank. Those with three or more (7,436, 26.1%) are 308% more likely while those with five or more (1,448, 5.1%) are 439%
more likely to go with U.S. Bank.
• OCCUPATION: 20.5% of W/A/L respondents who work in construction and extraction bank with U.S. Bank and are 397% more likely to have U.S. Bank as
their bank of choice.
• Denver Broncos (NFL)
• Minnesota Vikings (NFL)
• San Francisco 49ers (NFL)
• St. Louis Rams (NFL)
• Real Salt Lake (MLS)
• Tri-Cities Fever (IFL)
• Sporting Kansas City (MLS)
• Minnesota Lynx (WNBA)
• Denver Outlaws (MLL)
• Lake County Captains (A)
• Reno Aces (AAA)
• Quad Cities River Bandits (A)
• Idaho Stampede (NBA D-League)
• Reno Bighorns (NBA D-League)
• Milwaukee Admirals (AHL)
• Rapid City Rush (CHL)
• Cincinnati Cyclones (ECHL)
• Colorado Eagles (ECHL)
• Tri-City Storm (USHL)
• Boise State University
• Portland State University
• University of Central Arkansas
• University of Denver
• University of Iowa
• Morehead State University
• University of Oregon
• Oregon State University
• Northern Kentucky University
(Student All Card)
• University of Portland
• Saint Louis University
• San Diego State University
• Vanderbilt University
• Western Kentucky University
• University of Wyoming
• Target Field (Facility)
• Belk Bowl (Event Sponsorship)
• U.S. Bank Championship (PGA)
Former
34
ABOUT
• UK Healthcare supports the university’s education and research needs by offering cutting edge services on par with the nation’s best providers. UK HealthCare offers 80+
specialized clinics, 143 outreach programs and a team of 9,000 physicians, nurses, pharmacists and health care workers dedicated to patient health. The physician faculty forms
the state’s largest multidisciplinary group practice. The unique capabilities of this multispecialty group practice enable care providers of UK HealthCare to collaborate in
multidisciplinary teams for patient care. Such teams are useful for managing complex medical and surgical cases.
• GOALS:
• Provide a broad range of advanced subspecialty care so that Kentuckians need not travel outside Kentucky for medical care.
• Become a clinical destination serving Kentucky and beyond for select highly specialized services.
• Support rural health care, collaborating closely with community providers to enable residents to receive appropriate health care in their local communities.
• Mature collaborative relationships into a well-integrated health delivery system that can respond to a changing health care environment and provide high-quality,
cost-efficient health care.
• Support the research and teaching missions of the university.
• Since 2003, UK HealthCare has grown from an academic medical center (AMC) at the 25
th
percentile, in terms of patient volume compared to AMCs nationwide, to a center above
the 75
th
percentile, making it the fastest growing AMC nationwide currently serving a footprint of 6.8 million residents (2011). The acuity of patients seeking our care has also
risen and UK HealthCare’s case mix index – an indicator of the severity and complexity of the patients we treat – now also rivals the nation’s top medical centers
(ukhealthcare.uky.edu)
UK CONNECTIONS
• Dr. Michael Karpf (Executive Vice President, Health Affairs): In 2003 Dr. Karpf was named Executive Vice President for Health Affairs at the University of Kentucky in
Lexington. Responsibilities include the clinical and administrative leadership of the clinical enterprise at the UK Chandler Medical Center, including UK Chandler Hospital, Kentucky
Children’s Hospital, Kentucky Clinics, and associated health programs and entities owned and operated by the University of Kentucky to support the clinical enterprise. The dean
of the College of Medicine reports to Karpf for all clinical operations. Karpf has joint oversight with UK’s Provost of the clinical activities in the Colleges of Dentistry, Nursing,
Pharmacy and Health Science (cecentral.com)
• Dr. Frederick de Beer (VP, Clinical Affairs/Dean, UK College of Medicine)
• Mark Birdwhistell (VP, Administration & External Affairs): Master of Public Administration from the University of Kentucky Martin School of Public Policy. Birdwhistell
currently serves as Chief of Staff and Vice President, Administration and External Affairs for UK HealthCare at the University of Kentucky. In this capacity, he oversees all
administrative activities within the UK HealthCare enterprise and represents UK HealthCare at the local, state and national levels.
FINANCIAL OUTLOOK/MARKET TRENDS
• Although UK HealthCare has suffered from delayed payments from Medicaid and Medicare providers in recent months, its overall revenue is up. UK HealthCare is expected to take
in $971 million in fiscal year 2013, which ends June 30. That is a 4.3 percent increase over revenue of $913 million in fiscal year 2012. It is expected to produce operating income
of $58.7 million in fiscal year 2013, up from $42.3 million in fiscal year 2012 (kentucky.com, 6/10/2013)
• UK HealthCare’s original service area has a population of 1.7 million people in central and eastern Kentucky. The rural, low-density service area has many small, independent
hospitals that are transferring their complicated patients in increasing numbers to UK HealthCare because they are unable to care for them. During calendar year 2009, UK
HealthCare averaged nearly 650 hospital-to-hospital transfers per month from referring providers. These hospitals also have limited resources to address declining
reimbursement and changing incentives. Many rural Kentucky communities are faced with a scarcity of primary care physicians, specialists and subspecialists.
• Demand in the original UK HealthCare market will increase due to the aging of the population. Lifestyle, economic and access issues in Kentucky drive up
the incidence of disease, and mortality rates are higher than in most other states. Premature deaths are
20 percent higher in Kentucky than the U.S. average. Kentucky has the highest age-adjusted
cancer mortality rate in the country
UK HEALTHCARE
ABOUT
• UK Healthcare supports the university’s education and research needs by offering cutting edge services on par with the nation’s best providers. UK HealthCare offers 80+
specialized clinics, 143 outreach programs and a team of 9,000 physicians, nurses, pharmacists and health care workers dedicated to patient health. The physician faculty forms
the state’s largest multidisciplinary group practice. The unique capabilities of this multispecialty group practice enable care providers of UK HealthCare to collaborate in
multidisciplinary teams for patient care. Such teams are useful for managing complex medical and surgical cases.
• GOALS:
• Provide a broad range of advanced subspecialty care so that Kentuckians need not travel outside Kentucky for medical care.
• Become a clinical destination serving Kentucky and beyond for select highly specialized services.
• Support rural health care, collaborating closely with community providers to enable residents to receive appropriate health care in their local communities.
• Mature collaborative relationships into a well-integrated health delivery system that can respond to a changing health care environment and provide high-quality,
cost-efficient health care.
• Support the research and teaching missions of the university.
• Since 2003, UK HealthCare has grown from an academic medical center (AMC) at the 25
th
percentile, in terms of patient volume compared to AMCs nationwide, to a center above
the 75
th
percentile, making it the fastest growing AMC nationwide currently serving a footprint of 6.8 million residents (2011). The acuity of patients seeking our care has also
risen and UK HealthCare’s case mix index – an indicator of the severity and complexity of the patients we treat – now also rivals the nation’s top medical centers
(ukhealthcare.uky.edu)
UK CONNECTIONS
• Dr. Michael Karpf (Executive Vice President, Health Affairs): In 2003 Dr. Karpf was named Executive Vice President for Health Affairs at the University of Kentucky in
Lexington. Responsibilities include the clinical and administrative leadership of the clinical enterprise at the UK Chandler Medical Center, including UK Chandler Hospital, Kentucky
Children’s Hospital, Kentucky Clinics, and associated health programs and entities owned and operated by the University of Kentucky to support the clinical enterprise. The dean
of the College of Medicine reports to Karpf for all clinical operations. Karpf has joint oversight with UK’s Provost of the clinical activities in the Colleges of Dentistry, Nursing,
Pharmacy and Health Science (cecentral.com)
• Dr. Frederick de Beer (VP, Clinical Affairs/Dean, UK College of Medicine)
• Mark Birdwhistell (VP, Administration & External Affairs): Master of Public Administration from the University of Kentucky Martin School of Public Policy. Birdwhistell
currently serves as Chief of Staff and Vice President, Administration and External Affairs for UK HealthCare at the University of Kentucky. In this capacity, he oversees all
administrative activities within the UK HealthCare enterprise and represents UK HealthCare at the local, state and national levels.
FINANCIAL OUTLOOK/MARKET TRENDS
• Although UK HealthCare has suffered from delayed payments from Medicaid and Medicare providers in recent months, its overall revenue is up. UK HealthCare is expected to take
in $971 million in fiscal year 2013, which ends June 30. That is a 4.3 percent increase over revenue of $913 million in fiscal year 2012. It is expected to produce operating income
of $58.7 million in fiscal year 2013, up from $42.3 million in fiscal year 2012 (kentucky.com, 6/10/2013)
• UK HealthCare’s original service area has a population of 1.7 million people in central and eastern Kentucky. The rural, low-density service area has many small, independent
hospitals that are transferring their complicated patients in increasing numbers to UK HealthCare because they are unable to care for them. During calendar year 2009, UK
HealthCare averaged nearly 650 hospital-to-hospital transfers per month from referring providers. These hospitals also have limited resources to address declining
reimbursement and changing incentives. Many rural Kentucky communities are faced with a scarcity of primary care physicians, specialists and subspecialists.
• Demand in the original UK HealthCare market will increase due to the aging of the population. Lifestyle, economic and access issues in Kentucky drive up
the incidence of disease, and mortality rates are higher than in most other states. Premature deaths are
20 percent higher in Kentucky than the U.S. average. Kentucky has the highest age-adjusted
cancer mortality rate in the country
UK HEALTHCARE
35
VENTAS
ABOUT
• Ventas is a leading healthcare real estate investment trust company with a portfolio that includes more than 500 healthcare facilities. From 2003-2013, compound annual total
shareholder return of 15.4% far outpaced both the MSCI US REIT Index and S&P 500 Index, and our total shareholder return was a remarkable 319.9% (ventas.com).
Headquarted in Louisville, KY, Ventas has revenue (net income) of $1.763 billion ($363.26 million) with a market cap of $17.14 billion (2012).
UK CONNECTIONS
• T. Richard Riney (Chief Administrative Officer and General Counsel): J.D. at the UK College of Law. Riney has been the Executive Vice President and General Counsel since
1998 and was named Chief Administrative Officer in 2007. Riney practiced law with Hirn, Reed & Harper, in Louisville, Kentucky, where his areas of concentration were real
estate and corporate finance. Mr. Riney serves on the Centre College President's Advisory Council. He is admitted to the Bar in Kentucky and is a member of National
Association of Real Estate Investment Trusts (NAREIT).
RECENT EXPANSION/FINANCIAL NEWS
• 2013: Grew normalized cash FFO/share by 11%, increased cash flow from operations to $1.2 billion, completed nearly $2 billion in investments, and raised $5 billion in debt and
equity capital.
• 2012: Completes the $760 million acquisition of Cogdell Spencer Inc. (Cogdell) and it's 71 medical office buildings, as well as a strategic investment resulting in minority
ownership in Atria Senior Living, increasing alignment and future growth opportunities. Dividends increase by 8%.
• 2011: Completes the $7.6 billion acquisition of Nationwide Health Properties, Inc. (NHP) and its more than 600 healthcare properties and the $3.1 billion acquisition of 117 Atria
seniors housing assets. Dividends increase by 7.5%.
• 2010: Announces acquisition of 118 Atria Senior Living Group (Atria) seniors housing properties. Completes $186 million acquisition of minority interests in 58 seniors housing
properties managed by Sunrise Senior Living, Inc. (Sunrise) and $381 million acquisition of Lillibridge Healthcare Services, Inc. (Lillibridge) and its 96 medical office buildings.
Dividends increase by 4.4%.
• 2009: Accesses multiple capital markets, establishing leadership position in REIT recapitalization wave. Transactions reduce debt and demonstrate strength and staying
power. Joins S&P 500 and named top-performing financial company of the decade.
STRATEGIC OPPORTUNITIES TO POSITION FOR FUTURE GROWTH
• $1 trillion senior housing and healthcare real estate market provides an opportunity for growth potential
• Healthcare spending expected to rise to 20% of GDP by 2022 (ventas.com)
• With 79 million aging “Baby Boomers” and an anticipated 25 million newly insured individuals in the wake of Obamacare, demand for outpatient services will likely increase
VENTAS
ABOUT
• Ventas is a leading healthcare real estate investment trust company with a portfolio that includes more than 500 healthcare facilities. From 2003-2013, compound annual total
shareholder return of 15.4% far outpaced both the MSCI US REIT Index and S&P 500 Index, and our total shareholder return was a remarkable 319.9% (ventas.com).
Headquarted in Louisville, KY, Ventas has revenue (net income) of $1.763 billion ($363.26 million) with a market cap of $17.14 billion (2012).
UK CONNECTIONS
• T. Richard Riney (Chief Administrative Officer and General Counsel): J.D. at the UK College of Law. Riney has been the Executive Vice President and General Counsel since
1998 and was named Chief Administrative Officer in 2007. Riney practiced law with Hirn, Reed & Harper, in Louisville, Kentucky, where his areas of concentration were real
estate and corporate finance. Mr. Riney serves on the Centre College President's Advisory Council. He is admitted to the Bar in Kentucky and is a member of National
Association of Real Estate Investment Trusts (NAREIT).
RECENT EXPANSION/FINANCIAL NEWS
• 2013: Grew normalized cash FFO/share by 11%, increased cash flow from operations to $1.2 billion, completed nearly $2 billion in investments, and raised $5 billion in debt and
equity capital.
• 2012: Completes the $760 million acquisition of Cogdell Spencer Inc. (Cogdell) and it's 71 medical office buildings, as well as a strategic investment resulting in minority
ownership in Atria Senior Living, increasing alignment and future growth opportunities. Dividends increase by 8%.
• 2011: Completes the $7.6 billion acquisition of Nationwide Health Properties, Inc. (NHP) and its more than 600 healthcare properties and the $3.1 billion acquisition of 117 Atria
seniors housing assets. Dividends increase by 7.5%.
• 2010: Announces acquisition of 118 Atria Senior Living Group (Atria) seniors housing properties. Completes $186 million acquisition of minority interests in 58 seniors housing
properties managed by Sunrise Senior Living, Inc. (Sunrise) and $381 million acquisition of Lillibridge Healthcare Services, Inc. (Lillibridge) and its 96 medical office buildings.
Dividends increase by 4.4%.
• 2009: Accesses multiple capital markets, establishing leadership position in REIT recapitalization wave. Transactions reduce debt and demonstrate strength and staying
power. Joins S&P 500 and named top-performing financial company of the decade.
STRATEGIC OPPORTUNITIES TO POSITION FOR FUTURE GROWTH
• $1 trillion senior housing and healthcare real estate market provides an opportunity for growth potential
• Healthcare spending expected to rise to 20% of GDP by 2022 (ventas.com)
• With 79 million aging “Baby Boomers” and an anticipated 25 million newly insured individuals in the wake of Obamacare, demand for outpatient services will likely increase
36
YUM! BRANDS (KFC)
ABOUT
• Yum! Brands, Inc., (NYSE: YUM), based in Louisville, Kentucky, is one of the world’s largest restaurant companies with over 40,000 restaurants in more than 125 countries and
territories. Yum! Brands is ranked #216 on the FORTUNE 500 list with revenues of more than $13 billion and in 2014 was named among the 100 Best Corporate Citizens by
Corporate Responsibility Magazine. YUM! Brands portfolio of brands include KFC, Pizza Hut, and Taco Bell. Since their spin-off from PepsiCo in 1997, Yum! Brands has become a
truly global company going from approximately 20 percent of profits coming from outside the U.S. to almost 70 percent in 2013. The company is a leader in international retail
development, opening on average over five new restaurants per day outside the U.S. in 2013.Headquarted in Louisville, KY, YUM! Brands has total revenues (income) of $13 billion
($1.319 billion) and a market cap of $33.94 billion.
• GOALS:
• Build powerful brands through superior marketing, breakthrough innovation and compelling value with a foundation built on winning food and world class operations.
• Drive aggressive unit expansion everywhere, especially in emerging markets, and build leading brands in every significant category in China and India.
• Create industry-leading returns through franchising and disciplined use of capital and maximize long-term shareholder value.
• AVERAGE GROWTH RATES (Ending 12/31/2013 via seekingalpha.com)
• Revenue (+4.15%), Capital Spending (+6.32%), Net Income (+0.37%), Gross Margin (+31.69%), EPS (+1.35%), Cash Flow (+18.78%)
• KFC
®
, a subsidiary of Yum! Brands, is the world’s most popular chicken restaurant chain specializing in Original Recipe
®
, Extra Crispy
™
, Kentucky Grilled Chicken
®
, Extra
Crispy
™
Strips and Extra Crispy
™
Boneless, with home-style sides, Hot Wings
™
, and freshly made chicken sandwiches. Since the opening of the first KFC restaurant in 1952 to our
newest restaurants in the farthest reaches of Africa, Latin America and Asia, the brand founded by Colonel Harland Sanders is one of the most loved and fastest growing retail
chains in the world. As of January 1, 2014, the KFC Division includes over 13,900 restaurants – including 4,500 units in the U.S. and more than 9,400 outside of the U.S. in 113
countries.
PAST INVOLVEMENT IN SPORT
YUM! Brands
• KFC Yum! Center (Louisville)
$13 million/10 years (exp. 2027)
• Kentucky Derby
• University of Louisville
• Jeremy Lin (Endorsement)
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 54.3% of adults 25-54 who have W/A/L to a UK football game (72,320) have eaten at KFC and are 10% more likely to eat out at this YUM! Brands franchise. Additionally,
95.4% of adults 21 and over who W/A/L to UK football have eaten out at any YUM! Brands family of franchise locations.
• GENDER: 42.6% of men ages 21-54 who W/A/L to UK football (52,721) have eaten at KFC and are 16% more likely to spend at this QSR. Across all YUM! Brands franchises, 41.9%
of men 21-54 who have W/A/L to UK football (97,475) have eaten at either KFC, Pizza Hut, or Taco Bell
• HOUSEHOLD INCOME: 21.4% of W/A/L respondents who make between $35,000-$49,999 (28,579) have eaten out at KFC and are 18% more likely to eat out here.
• HOUSEHOLD SIZE: 12.5% of W/A/L respondents who have five or more individuals in their household have eaten at KFC and are 31% more likely to eat out here.
Across the entire portfolio of YUM! Brands franchises, households with five or more are 32% more likely to spend at YUM! Brand restaurants.
• MARKET VALUE OF HOUSE: 38.1% of W/A/L respondents with a property value under $150,000 have eaten out at
KFC and 15% more likely to do so than other comparable fans.
• FAMILY MAKEUP: 20.9% of W/A/L respondents who have one or more teenager in the house ages 12-17
(27,804) have eaten out at KFC. Those with two or more are 44% more likely to eat at KFC and 49% more
likely across all YUM! Brands franchise locations.
• JB Holmes (Endorsement)
KFC
• Kansas City Chiefs (NFL)
• Front Row Motorsports (NASCAR)
• NASCAR Sprint Cup. No. 34 (Ragan)
• Washington Redskins (NFL)
KFC (Continued)
• Tulsa Drillers (AA)
• Red Deer Rebels (WHL)
• University of Hawaii
• Louisville Bats (AAA)
• Cedar Rapids Titans (IFL)
KFC (Continued)
• North Carolina State University
• Weber State University
• Castrol Raceway (Facility
Sponsorship
YUM! BRANDS (KFC)
ABOUT
• Yum! Brands, Inc., (NYSE: YUM), based in Louisville, Kentucky, is one of the world’s largest restaurant companies with over 40,000 restaurants in more than 125 countries and
territories. Yum! Brands is ranked #216 on the FORTUNE 500 list with revenues of more than $13 billion and in 2014 was named among the 100 Best Corporate Citizens by
Corporate Responsibility Magazine. YUM! Brands portfolio of brands include KFC, Pizza Hut, and Taco Bell. Since their spin-off from PepsiCo in 1997, Yum! Brands has become a
truly global company going from approximately 20 percent of profits coming from outside the U.S. to almost 70 percent in 2013. The company is a leader in international retail
development, opening on average over five new restaurants per day outside the U.S. in 2013.Headquarted in Louisville, KY, YUM! Brands has total revenues (income) of $13 billion
($1.319 billion) and a market cap of $33.94 billion.
• GOALS:
• Build powerful brands through superior marketing, breakthrough innovation and compelling value with a foundation built on winning food and world class operations.
• Drive aggressive unit expansion everywhere, especially in emerging markets, and build leading brands in every significant category in China and India.
• Create industry-leading returns through franchising and disciplined use of capital and maximize long-term shareholder value.
• AVERAGE GROWTH RATES (Ending 12/31/2013 via seekingalpha.com)
• Revenue (+4.15%), Capital Spending (+6.32%), Net Income (+0.37%), Gross Margin (+31.69%), EPS (+1.35%), Cash Flow (+18.78%)
• KFC
®
, a subsidiary of Yum! Brands, is the world’s most popular chicken restaurant chain specializing in Original Recipe
®
, Extra Crispy
™
, Kentucky Grilled Chicken
®
, Extra
Crispy
™
Strips and Extra Crispy
™
Boneless, with home-style sides, Hot Wings
™
, and freshly made chicken sandwiches. Since the opening of the first KFC restaurant in 1952 to our
newest restaurants in the farthest reaches of Africa, Latin America and Asia, the brand founded by Colonel Harland Sanders is one of the most loved and fastest growing retail
chains in the world. As of January 1, 2014, the KFC Division includes over 13,900 restaurants – including 4,500 units in the U.S. and more than 9,400 outside of the U.S. in 113
countries.
PAST INVOLVEMENT IN SPORT
YUM! Brands
• KFC Yum! Center (Louisville)
$13 million/10 years (exp. 2027)
• Kentucky Derby
• University of Louisville
• Jeremy Lin (Endorsement)
CONSUMER INSIGHTS (SCARBOROUGH, 2013-2014)
NOTE: All information based on the Lexington DMA of respondents who have either watched, attended, or listened (W/A/L) a Kentucky Wildcats game in 2013
• AGE: 54.3% of adults 25-54 who have W/A/L to a UK football game (72,320) have eaten at KFC and are 10% more likely to eat out at this YUM! Brands franchise. Additionally,
95.4% of adults 21 and over who W/A/L to UK football have eaten out at any YUM! Brands family of franchise locations.
• GENDER: 42.6% of men ages 21-54 who W/A/L to UK football (52,721) have eaten at KFC and are 16% more likely to spend at this QSR. Across all YUM! Brands franchises, 41.9%
of men 21-54 who have W/A/L to UK football (97,475) have eaten at either KFC, Pizza Hut, or Taco Bell
• HOUSEHOLD INCOME: 21.4% of W/A/L respondents who make between $35,000-$49,999 (28,579) have eaten out at KFC and are 18% more likely to eat out here.
• HOUSEHOLD SIZE: 12.5% of W/A/L respondents who have five or more individuals in their household have eaten at KFC and are 31% more likely to eat out here.
Across the entire portfolio of YUM! Brands franchises, households with five or more are 32% more likely to spend at YUM! Brand restaurants.
• MARKET VALUE OF HOUSE: 38.1% of W/A/L respondents with a property value under $150,000 have eaten out at
KFC and 15% more likely to do so than other comparable fans.
• FAMILY MAKEUP: 20.9% of W/A/L respondents who have one or more teenager in the house ages 12-17
(27,804) have eaten out at KFC. Those with two or more are 44% more likely to eat at KFC and 49% more
likely across all YUM! Brands franchise locations.
• JB Holmes (Endorsement)
KFC
• Kansas City Chiefs (NFL)
• Front Row Motorsports (NASCAR)
• NASCAR Sprint Cup. No. 34 (Ragan)
• Washington Redskins (NFL)
KFC (Continued)
• Tulsa Drillers (AA)
• Red Deer Rebels (WHL)
• University of Hawaii
• Louisville Bats (AAA)
• Cedar Rapids Titans (IFL)
KFC (Continued)
• North Carolina State University
• Weber State University
• Castrol Raceway (Facility
Sponsorship
Categories
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