IFTDM is acclaimed as the best digital marketing institute for individuals determined to thrive in the digital marketing landscape. The institute offers an extensive curriculum that covers essential areas such as search engine optimization (SEO), social media marketing, content strategy, and analyti...
IFTDM is acclaimed as the best digital marketing institute for individuals determined to thrive in the digital marketing landscape. The institute offers an extensive curriculum that covers essential areas such as search engine optimization (SEO), social media marketing, content strategy, and analytics. This ensures that students are well-equipped with the necessary skills and knowledge to excel in their careers.
IFTDM's distinguished faculty, composed of industry professionals, brings a wealth of practical experience and insights to the classroom. Their guidance helps students understand current market trends and apply effective strategies in real-world scenarios. The institute also emphasizes experiential learning through live projects and interactive workshops, allowing students to gain hands-on experience and build a strong portfolio.
Additionally, IFTDM's strong connections with industry leaders facilitate excellent job placements and internships for its graduates. The institute's focus on the latest digital marketing tools and techniques ensures that students are always ahead of the curve. For those aspiring to become leaders in digital marketing, IFTDM is undoubtedly the best digital marketing institute to turn your ambitions into reality. Join IFTDM and embark on a journey to professional excellence.
https://www.iftdm.com/
Size: 43.56 MB
Language: en
Added: Jul 02, 2024
Slides: 10 pages
Slide Content
MARKETING
Timmerman Industries
DIGITAL
HTTPS://WWW.IFTDM.COM/
Introduction
to Digital
Marketing
Digital marketing refers to the
utilization of digital channels
such as websites, social media,
email, and search engines to
promote products or services,
engage with audiences, and drive
business growth in the online
realm.
The evolution of digital marketing has
been marked by the transition from static
web pages to dynamic, interactive
platforms, the proliferation of social
media channels, the rise of mobile
marketing, and the increasing focus on
personalized, data-driven strategies. This
evolution reflects a shift towards more
targeted, engaging, and measurable
approaches to reaching and engaging
with audiences in the digital landscape.
Over the Years
Evolution of Digital Marketing
Strategies for
effective social
media marketing
campaigns.
Social Media Marketing
Case studies of
successful social
media marketing
campaigns.
Tools and techniques
for social media
analytics and
monitoring.
Search Engine Optimization (SEO)
Keyword research and optimization
strategies.
On-page and off-page SEO techniques.
Basics of SEO and its importance in
driving organic traffic.
Email
automation tools
and techniques.
Email Marketing
Personalization
and
segmentation
strategies.
Crafting
compelling
email
campaigns.
Content
Marketing
Importance of content
marketing in digital strategy.
Creating high-quality and
engaging content.
Distribution channels for content
marketing.
Pay-Per-Click (PPC) Advertising
Ad copywriting best practices.
Keyword targeting and bidding strategies.
Understanding Google Ads, Facebook
Ads, and other PPC platforms.
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Mobile Marketing
Location-based marketing tactics.
Strategies for mobile-friendly websites and apps.
Rise of mobile marketing and its significance.
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