User destination & user identity for software design

ui&ux

1. Session 01

2. • Intro to User Experience Design.
–What’sUX?
–WhyUX?
–UserGoals&BusinessObjectives
• UX Design Process
UX Design Overview

3. –What’sUX?
Usabl
e
Useful
UX Design Overview
Interactio
n
Human
s
Product
s

4. UX Design Overview
With UX Design Without UX Design

5. Story
UX Design Overview

6. Iteration Solution

7. First task
https://www.linkedin.com/jobs/view/1621104087/?alt
ernateChannel=search
https://www.linkedin.com/jobs/view/ux-designer-at-apple-
1483159376/

8. • User Goals & Business Objectives

9. • User Goals & Business Objectives

10. • User Goals & Business Objectives

11. • User Goals & Business Objectives
Why ?

12. UX Design Process
–What’sUXStrategy?
Strategy
• A strategy is, briefly and overly simplified, three things.
–Where are we now?
–Where do we want to be?
–How do we get there?

13. UX Design Process
–What’sUXStrategy?
It’s of course critical to first
understand your current
reality. Understanding your
current situation is vital to
identifying what you need
going forward. This includes
an analysis of several
areas.

14. UX Design Process
–Goals VS Objectives
Where do we want to be?
Positioning statements can help outline future
direction. However, the full business strategy
must take a comprehensive approach to
addressing goals (broad aims) and objectives
(specific, measurable targets).

15. UX Design Process
–What’sUXStrategy?
How do we get there?
What do we (practically) need to do in order to
get there? Change roles within the team? Are
we missing a required skill set?Are our ways
of working standing in our way?

16. UX Design Process
–What’sUXStrategy?

17. UX Design Process
–What’sbusiness model canvasy?

18. UX Design Process
–What’sbusiness model canvasy?

19. UX Design Process
–What’sbusiness model canvasy?

20. Your own final Project