Using Generative AI for Content Marketing

Using Generative AI for Content Marketing starts with developing out your Foundational Docs and then understanding how to properly work through various steps to produce quality branded content that will attract and engage your audience.

1. Building Your AI
Roadmap
Week 3 - AI For Content Marketing

2. CONTENT & GEN AI
FOUNDATION WORKSHOP

3. Tidal Wave Content >> Content Development Using AI
Education Strategy Production

4. Branded Content >> Examples of Short & Long Form
SHORT FORM CONTENT
●Website Messaging
●Google Ad Copy
●Social Media Posts
●Customer Emails


LONG FORM CONTENT
●Website Pages
●Blogs Posts
●YouTube Video Scripts
●Internal Docs / SOPs


FOUNDATIONAL DOCS
●Target Audience Persona
●Brand Promise & Value Props
●Brand Tone & Voice

5. Branded Content >> Brand For Workshop Examples
https://www.youtube.com/@decipheringdigital https://www.decipheringdigital.com/
FYI: Recruiting CMOs for Season 2 Episodes

6. Target Audience
Content development should start with the end consumer in mind.
Focus in on very micro-segmented and detailed personas. We will
learn how to quickly build detailed personas using AI. To facilitate
this process, please complete the following form:
https://cia-tymoo.typeform.com/persona

7. Tidal Wave Content >>> Defining Your Target Audience
https://tymoo.wistia.com/medias/l4naprm6b5

8. Topics for Discussion
●Nail Your Niche - Focus In
●Deeper Than Demographics
●Segment Your Audience
●Build Detailed Personas

Key Point(s)
●Target Audience is a Group
●Persona is a specific Avatar
●B2B: Ideal Client Profile (ICP)


DEFINING YOUR
TARGET
AUDIENCE

9. Using AI to Generate Persona >>> Let’s Do This!
https://cia-tymoo.typeform.com/persona

10. Use AI to Generate Persona >>> Need Example Format
https://drive.google.com/file/d/1Kom6epJLr
9gVMcnZELnEec7zPvGNf2Z-/

11. Using AI to Generate Persona >>> Time for AI
https://tymoo.wistia.com/medias/6l6ju0repx

12. Using AI to Generate Persona >>> Here’s the Prompt
Act like a content marketer building a content marketing strategy. Review the target
audience persona submission PDF to create a persona and use the answers to create a
persona that will be the target audience for the content that is produced from the content
strategy. As you develop the persona, write it in the same format as the attached
DD-Persona PDF but based on the questions and answers in the Target Audience persona
submission PDF. Be very detailed about this focused persona that represents a single
person in the Target Audience. Name the persona using alliteration and write a
one-paragraph general overview of the persona and then develop specific attributes of this
persona that list out the important demographics of the target audience, the problem to
be solved, lifestyle and interests, how they use technology, consume content and what will
go into their decision-making process regarding this brand. Please format the output in a
way that is similar to how DD-Persona is built.

13. Using AI to Generate Persona >>> Create Persona Doc & PDF
Create Document & PDF
1.Copy results & convert Markdown
2.Create doc for review and edits
3.PDF the current version of the doc
4.Create folder and save PDF
Time for Document #2 which is your
Brand Promise for this Persona






https://markdowntohtml.com/

14. Brand Promise
Content development should support the core value props and
messaging that you want to communicate to your target audience.
Complete this form and we will use AI to develop a brand promise
and value props for a specific persona.
https://cia-tymoo.typeform.com/brand-promise

15. Topics for Discussion
●What Is A Brand Promise?
●Your Value Props
●Messaging for Differentiation
●Articulate Brand Promise

Key Point(s)
●(Brand) helps (X)
●do (Y)
●by doing (Z)


BUILDING YOUR
BRAND
PROMISE

16. Generate Brand Promise >>> Let’s Do This!
https://cia-tymoo.typeform.com/brand-
promise

17. Generate Brand Promise >>> >>> Time for AI
https://tymoo.wistia.com/medias/6cpf9heeov

18. Generate Brand Promise >>> Here’s are Prompts
Prompt 1
Act like a brand marketer. Explain in detail using bullets and include at least seven specific
benefits in bulleted format how the brand solves the persona’s problem or improves the
situation for the persona

Prompt 2
Act like a brand marketer. Explain why the persona would choose this brand over other
competition in ten bullets. Then use each of these bullets to write core value props to use
in its messaging for digital marketing writing them as if they were headlines on a website
page with at least three sentences explaining the nuance of the core value proposition for
each bullet.

Prompt 3 (CHAT & SAY)
Act like a brand marketer. Craft a brand promise positioning (X COMPANY) based on these
core value props using the following template developed by (NAME) who runs the
(COMPANY) Circle using this simple template that the brand name helps (x) do (y) by doing
(z).

19. Generate Brand Promise >>> Create Persona Doc & PDF
Create Document & PDF
1.Prompt 3 / Prompt 2 / Prompt 1
2.Copy results & convert Markdown
3.Create doc for review and edits
4.PDF the current version of the doc
5.Create folder and save PDF

Example: DD Brand Promise

20. Delivering Your Brand Promise >>> Podcast Episode
https://www.decipheringdigital.com/delivering-your-brand-promise/

21. Voice & Tone
Voice and tone is important to set based on a combination of your
target audience and the brand personality. Once a voice
established, it needs to be projected consistently across all digital
channels even as the tone changes slightly. Complete this form and
we will use AI to document a brand voice and set an initial tone.
https://cia-tymoo.typeform.com/tone-voice

22. Topics for Discussion
●Visual Identity
●Brand Voice & Tone
●Position Your Promise
●Stay True & Consistent

Key Point(s)
●Keep the Language Simple
●Use The Words of Your Persona
●Always Ask: Is This On-Brand?

DEVELOPING YOUR
BRAND VOICE
AND TONE

23. Generate Brand Voice & Tone >>> Let’s Do This!
https://cia-tymoo.typeform.com/tone-voice

24. Generate Brand Voice & Tone >>> >>> Time for AI
https://tymoo.wistia.com/medias/oca7dudzyn
Create Content Samples
●Website Page
●Blog Post
●Email Newsletter
●Video Transcript
●Marketing Brief
Content Extraction Tool

25. Generate Brand Voice & Tone >>> >>> Content Extraction
Content Extraction Tool
➡

26. Generate Brand Voice & Tone>>> Here’s the Prompt
Act like a brand marketer writing a brand tone and voice document for it writers.
Review the PDF with Brand Tone & Voice which contains brand personality
statements and also words that represent brand attributes, to understand how the
brand talks in tone and voice. Also, review the other documents, which is content
that has been recently created by the brand. Please write out a brand voice based on
the brand submission items and the recently created content in the other PDFs. For
the Brand Voice section, describe the brand's personality in one paragraph. For Brand
Tone, explain the tone in three sentences and then list out seven examples of the
voice in a format that follows a "what it is and what is not' in a bulleted form, such as
"Fun but not silly" along with a sentence or two describing the"what it is and what it
is not". Call the three sections of the output "Brand Voice", " Brand Tone" and "What It
Is and What It Is Not".

27. Generate Brand Voice & Tone >>> Create Persona Doc & PDF
Create Document & PDF
1.Copy results & convert Markdown
2.Create doc for review and edits
3.PDF the current version of the doc
4.Create folder and save PDF
Example: DD Brand Voice & Tone

28. CONTENT GENERATION
BLOG POST EXAMPLE

29. Blog Post Ideation >>> Pick A Content Wave
https://nollytech.com
Let’s pick Smart Homes

30. Blog Post Ideation >>> Content Waves
Act like a content marketer. Identify general topics of interest for the persona that will result in blog posts in
three distinct groups, one being the basic information that should be provided for the persona to gain basic
understanding with the second being grouped in high-level topical subjects that are important to create a
comprehensive content understanding, and the third level being special interest topics and trends. List out
the high-level subject topic in three sets of bullets with the topic in bold with a explanation in a sentence or
two -- the headers should be Basic Information, Topical Subject Matter, Special Areas of Interest with each of
these in a header. The basic information should be of interest to the persona, not explain the brand. For level
two, identify at least 10 high-level topics and then at least 7 special interest topics and trends.
https://aiarchives.org/id/gEvzofX7WC4bHusfu5Hi-p

31. Blog Post Idea >>> Brainstorm Ideas with AI
Content Wave Ideas

32. Brainstorm Blog Ideas for Content Wave >>> Here’s the Prompt
act like a content marketer. Develop 7 blog post ideas for the topic below that would be of interest to
the attached persona and follow the format of Blog Title of no more than 65 characters and do not use
a semicolon : that is focus on an SEO Target Keyword of three words and place it as close to the
beginning of the blog title while still writing a catchy title for the persona. Please provide a 3
sentence overview of what the blog post would be about of interest to the persona while also
supporting the brand promise and following the brand voice and tone while writing in 2nd person and
active voice. Output the results in the following format with the Blog Title in bold and list out the SEO
keyword and the overview in a bulleted list with a paragraph break after each idea.

Blog Title
SEO Keyword: Write out the keyword in the first bullet
List out the Overview in bulleted format of no more than 3 additional bullets but don't say Overview

####
The topic is Smart Homes: Things like managing electrical grid systems using data analytics and IoT
devices to optimize energy use and utilizing technology for smarter waste collection, recycling, and
management strategies in cities

33. Blog Post Idea >>> Develop The Outline
Act like a content marketer. The goal is to establish the direction of a long-format blog post of approximately
2,000 words. Analyze the inputs about the blog post below and provide three additional titles that support
the target seo keyword while also creating an outline of 5 topics to cover in the blog post and then list out 3
sub-topics under each of the 5 topics. The first topic should be an opening that catches the personas
attention and explains why this is an important topic. Each topic should be a heading of no more than 5
words followed by a one sentence overview about the topic. Each sub-topic should be at least two sentences
long and identify a main point that will be covered in the blog post. The last topic should be a conclusion and
have a catchy heading for SEO while not saying the word conclusion. Never self-reference the blog post like
"in this blog post", write in active voice and 2nd person. Use this format and repeat this for each Topic and
don't put any space between each subtopic

Section Header in Bold - Overview in one sentence, no bullets
- Subtopic 1 (do not list the words Subtopic 1)
- Subtopic 2 (do not list the words Subtopic 1)
- Subtopic 3 (do not list the words Subtopic 1)
- Subtopic 4 (do not list the words Subtopic 1)
- Subtopic 5 (do not list the words Subtopic 1)

######

34. Capture the Outline >>> Create Base Copy
Blog Post Outline Surfer SEO Base Copy
Link fixed

35. Blog Post Base Copy >>> Here’s the Prompt
act like an content marketing expert on this topic and an exceptional writer that connects with the target
audience readers. Write a 2,000 word blog post about this topic that follows this outline. Write in active voice
and in 2nd person and humanize the content so that it human reading grade level of approximately 10th or
11th grade while using bulleted lists where appropriate of no more than 5 bullets with each bullet having a
short bolded keyword phrase followed by a sentence or two -- do not include more than 3 bulleted lists. For
each subtopic, include at least one opening paragraph followed by either the bulleted list or two to three
paragraphs followed by a transitional/wrap-up paragraph. Write short concise sentences and do not add extra
opinions to the article sticking to the facts while also following the brand voice and tone. Use no more than 4
sentences in a paragraph to help the reader scan the article for information and to make it mobile friendly.
Use SEO friendly headers with H2s being used for topics and H3s for sub-topics. Keep the headers short and
never use a semicolon in the header. Do not reference the brand in the content and never self-reference the
blog article in any way like "In this blog post". Please be sure to use the exact seo targeted keyword in the
opening paragraph. Do not include the word "Conclusion" in the last topic but make sure the closing section
is at least 5 paragraphs. Do not change the page title.

36. Blog Post SEO>>> SEO Before Human Review
https://app.surferseo.com/drafts/s/BqF8wPt6xtHJ-TIqAFTWW65Ww2Omaynn

37. Blog Post Copywriting >>> Humanize the Copy for IRL
Jasper AI

38. Blog Post Promotion >>> Search Visibility, Social Posting, Email
https://nollytech.com/save-money-with-smart-home-energy-optimization-technology/

39. Branded Content >> Examples of Short & Long Form
SHORT FORM CONTENT
●Website Messaging
●Google Ad Copy
●Social Media Posts
●Customer Emails


LONG FORM CONTENT
●Website Pages
●Blogs Posts
●YouTube Video Scripts
●Internal Docs / SOPs

FOUNDATIONAL DOCS
●Target Audience Persona
●Brand Promise & Value Props
●Brand Tone & Voice

40. KNOWLEDGE EXTRACTION
VIDEO INTERVIEWS

41. Advanced Content Technique >>> Interview Subject Matter Expert
https://riverside.fm/

42. Conduct Interview >>> Record Video & Produce Transcript
Interview Brief Transcription Ideas

43. Brand Enriched Content >>> Quotes + Video Clips + “Buy-In” + IRL
Repurpose Content =>
Personalized Responses

44. WRAP UP
PLUS OPTIONAL Q&A

45. WHAT IS YOUR MAIN
TAKEAWAY FROM TODAY?
Summarize it in a word or a phrase and…
Drop In The Chat

46. ??????????????????
THANK YOU!!!!

See you next week!

47. OPTIONAL 15 MIN Q+A
Stay on the line to chat with us about anything you’re curious
about or struggling with. Also feel free to hang out and listen!