Uti To Axis Bank

IT IS SMALL PRSENTATION OF RECREATION OF UTI TO AXIS BANK

2. Introduction
Axis Bank was the first of the new private banks to have
begun operations in 1994, after the Government of India
allowed new private banks to be established
The Bank has 11 members on the Board. Dr. P. J. Nayak
is the Chairman and CEO of the Bank

3. PROBLEM
WHY THEY CHANGE THEIR NAME FROM UTI TO
AXIS BANK

4. THERE ARE 2 MAIN REASONS
1. The recommendation for name change to Axis Bank has
arisen from the existence of several shareholder-unrelated
entities using the UTI brand, and the consequent brand
confusion that this generates

5. 2. The name UTI bank was changed to AXIS bank as UTI
gave a look of government sector bank.
Hence they wanted to tell that they are independent banks

6. How their strategy changed after
that…
Earlier they were only customer centric…
NOW they have added Service centric and product
innovation into their strategy.

7. Conclusion !!!!
AXIS bank has differentiated itself very well on the basis
of high level service and product quality.
They have successfully implemented the change and due
to this their market share has increased only despite of
tough competition prevails.