Ux 101

UX 101

A user’s experience with a system with a system e.g. Websites, mobile apps, etc

Includes Human-Computer Interaction Design
UX addresses all aspects of services from the perspective of the computer. It essentially guides the interaction of the consumer with mobile apps and websites from both visual and functional perspective.

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1. UX 101 A user’s experience with a system with a system e.g. Websites, mobile apps, etc Includes Human-Computer Interaction Design.

2. UX 101 MetaKave.com

3. WHAT IS UX ? MetaKave.com UX addresses all aspects of services from the perspective of the computer It essentially guides the interaction of the consumer with mobile apps and websites

4. UX FACTS AND STATUS MetaKave.com 68% OF users leave a website because of poorly designed UX 85 % of UX problems can be solved by testing with 5 users 44 % of online shoppers will tell friends about a bad experience online 62 % of customers base future purchases on past experiences

5. ESSENTIALS OF USER EXPERIENCE DESIGN MetaKave.com 1. Visual Design The look and feel of the interface

6. ESSENTIALS OF USER EXPERIENCE DESIGN MetaKave.com 2 . Information architecture Organizes the information within your site’s structure 3 . Market Research Understanding your customer’s reactions and experiences on your website or software.

7. ESSENTIALS OF USER EXPERIENCE DESIGN MetaKave.com 4. Interaction design Assesses and incorporates user needs into the site based on research Visual Design Use visual elements to convey a particular message and information used to make decisions Information architecture

8. ESSENTIALS OF USER EXPERIENCE DESIGN MetaKave.com Group site’s information meaningfully Maximize find ability through proper navigation logic and detail in your description Market Research Find out what your consumers like and don’t like Interaction design Create an interface layout

9. BENEFITS OF UX MetaKave.com IBM IBM gets returns of11.100 for usability testing AMAZON Amazon saw gains of $300 million a year through improved UX MCAFEE

10. BENEFITS OF UX MetaKave.com McAfee’s redesign cut support costs by 90%

11. BENEFITS OF UX MetaKave.com Customers were abandoning purchases New shoppers did not want to register at the purchase stage Removed compulsory registration

12. HOW UX IMPROVES WEBSITES MetaKave.com Optimize customer experience Helps avoid unnecessary problems 50 % of developers time is spent fixing avoidable issues

13. KEY METRICS MetaKave.com Customer Relationship Management Question to ask Are customer confused? Does the product presentation need to be clearer? How often is the same problem being reported?

14. KEY METRICS MetaKave.com Net gain of customers Is the consumer base increasing overtime? Does a competing system have better UX ? Churn rate Are you losing existing customers over time? How many new customers are we acquiring? Resolution of the above

15. KEY METRICS MetaKave.com Overhead costs 1 . Do overhead costs really contribute to improving UX ? 2 . Can unnecessary costs be cut?

16. KEY METRICS MetaKave.com Resolution of the above Can the information architecture be better organized? Have efficient system been implemented to resolved similar issues in the past ?

17. CALCULATING ROI ON UX MetaKave.com Consider different metrics dependent on industry Examine increase and decreases in one or several areas Increased sales Increased productivity Increased customer satisfaction and loyalty

18. CALCULATING ROI ON UX MetaKave.com Decreased training and support costs Decreased development time and costs Decreased maintenance costs

19. BRANDS VOTED AS HAVING THE BEST “UNIQUE EXPERIENCE” MetaKave.com Apple

20. BRANDS VOTED AS HAVING THE BEST “UNIQUE EXPERIENCE” MetaKave.com Disney Google Microsoft Mercedes Benz Coca Cola

21. BRANDS VOTED AS HAVING THE BEST “UNIQUE EXPERIENCE” MetaKave.com Sony Ikea BMW Amazon Louis Vuitton

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