UX...................................ppt

.

1. Principles of
User Experience
Design
Christopher Lewis

2. WHAT IS UX?
•UX is the process of enhancing customer satisfaction and loyalty by
improving visibility, ease of use and pleasure provided between the
customer and the product
•UX experience should be :
•Useful Findable
•Useable Accessible
•Desireable Credible

3. UX is more than just Digital Experiences

7. VS

8. UX ROLES
•UX Designer – Analyze, develop, wireframe, protoype, test, iterate
and refine a product to meet business goals and user needs
•UI Developer – focuses on the usability of a website. Usability is
whether the system is easy to learn and efficient to use. UI designers
try to make systems more user friendly by improving site layout,
organization or graphics.

9. UX DESIGN TASKS
•User Research/Surveys
•User Personas
•Content Inventory
•User Flows
•Wireframes
•A/B Testing

10. CARD SORTING

12. EMPATHY

13. Wireframes, Mock-Ups and
Prototypes

14. What is a wireframe?
A wireframe is a low-fidelity representation of a site
or app. It can done on paper (preferably) or using
digital software.

16. What is a Mock-up?
A mockup is a middle-to-high fidelity, static, design
representation. Very often a mockup is a visual design
draft of what the finished website or app would look
like.

18. What is a prototype?
A realistic representation of what the product will look like, in this case
a website. The final result can look exactly like the mockup, or be a
variation of it after version revisions. While some people prefer to draw
the mockups using graphic software, others do it straight in HTML/CSS.

19. Form Design

20. Programs for Wireframing and Prototypes
Balsamiq

21. Usability Sites

22. UX Recommending Reading