Value Addition - Basics for Entrepreneurs .pptx

Value Addition - Basics for Entrepreneurs

1. ENTREPRENEURSHIP Dr. J. Merrylin Assistant Professor Department of Nutrition & Dietetics Sadakathullah Appa College

2. What is an Entrepreneur? An individual who undertakes the risk associated with creating, organizing, and owning a business.

3. Personal Characteristics of Successful Entrepreneurs Persistent Creative Responsible Inquisitive (Curious) Goal-oriented Independent Self-confident Risk taker 4

4. Hershey Milton

5. Entrepreneurs recognize opportunities whereas others see it as chaos or confusion

6. Opportunities Skills – Talents – Uniqueness – Colonel Sanders The need of the hour Customers expectation

7. Value Addition Surplus production of agricultural produces lowers the market price. Value addition is described as the process of increasing the value of the product/raw material. An activity is considered as value added when some customer is willing to pay more for the additional output

8. Need of Value addition To improve the income of farmers To empower women To reduce post harvest loss To provide better quality, safe and branded foods to the consumers

9. Producers need to be aware of the consumer demands and produce what is desired Convenience oriented, health conscious and environmentally concerned sectors are growing continuously – price is not important as quality.

10. Parameters for value addition Unique Novelty Export Potential High Value Availability Market

11. Value Added Products

12. Processing of food adds value to the agricultural produce at the post harvest level. It includes even primary processing steps like grading, sorting, cutting, deseeding, shelling, packaging, etc.

13. Value added Products of iD

14. Other Value Added Products

15. Importance of Millets Nutritional Benefits: High in fiber, protein, and minerals (calcium, iron, magnesium). Ideal for managing diabetes, obesity, and malnutrition.

16. Why Women Farmers Should Start Millet Businesses Empowerment: Provides financial independence. Reduces dependency on middlemen. Low Investment: Millets are locally grown, reducing raw material costs.

17. Health Awareness: Rising interest in nutritious, millet-based products. Examples of Millet Products:Cookies , biscuits, cakes, porridge mixes, and millet flour blends.