value chain analysis : strategic management

this ppt is about a concept of strategic management : value chain analysation

1. Strategic Management Presentation Value Chain Analysis Presented by : Anmol Gupta

2. VALUE : Value is the total amount that buyers are willing to pay for a firms product. Value chain tool is developed by Mr. Michael Porter , Harvard Business School. MARGIN = VALUE CREATED – COST OF CREATING

3. VALUE CHAIN : Value chain is most crucial element in SM. It is what, what is the value that created of Org. towards its product and services. Porter’s Value chain focuses on all activities - to design - to produce - to market - to deliver - and support product & services

4. VALUE CHAIN : continue... Value chain is concentrating on the activities started with the raw materials till the conversion into final goods & services. Activities are categorized into : PRIMARY ACTIVITIES SECONDARY ACTIVITIES

5. VALUE CHAIN : continue... PRIMARY ACTIVITIES Primary activities includes ( Operations, Distributions, Sales etc. ) 2. SECONDARY ACTIVITIES Secondary activities includes ( R&D, Human Resource etc. )

6. TYPES OF VALUE CHAIN Value chain is of 3 types : Manufacturing Based Service Based Both Manufacturing and service based

7. VALUE CHAIN ANALYSIS It is a chain of activities that a firm is operating in order to deliver a valuable product or services to the market. Value chain analysis look at every step a business goes through. (from raw material to eventual end- user. Goal of VCA is to deliver maximum value for least possible total cost.

8. Value Chain Model : Fishbone diagram

9. FIRMS ACTIVITIES PRIMARY ACTIVITIES : SUPPORT ACTIVITIES : INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS SALES & MARKETING SERVICE SUPPORT FIRMS INFRASTRUCTURE HRM TECH. DEVLOPMENT PROCUREMENT

10. THANK YOU