VARIOUS OPTIONS OF DIGITAL MARKETING .pptx

VARIOUS OPTIONS IN DIGITAL MARKETING TO ENHANCE YOUR KNOWLEDGE.

1. WHAT IS DIGITAL MARKETING? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

2. VARIOUS OPTIONS OF MARKETING EMAIL MARKETING PPC(PAY PER CLICK) AFFILIATE MARKETING CONTENT MARKETING SEO SOCIAL MEDIA MARKETING

3. EMAIL MARKETING Email marketing is a type of direct digital marketing method that uses emails to engage with a business's audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales.

4. PPC(PAY PER CLICK) Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

5. AFFILIATE MARKETING Affiliate marketing is when you sell somebody else's product online for a commission. For example, an entrepreneur or an established company may have a product or a catalog of products, either digital or physical. They let others promote and sell those products, paying them a commission every time they sell something

6. CONTENT MARKETING Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

7. SOCIAL MEDIA MARKETING Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.

8. SEO SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages (SERPs). Remember, the higher the website is listed, the more people will see it.

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