vegetable_marketing_ppt_by_naidu_csm.pptx

Fresh from the farm, our vegetables are bursting with flavor and nutrients. Grown with care and harvested at their peak, they're the perfect addition to any meal. Enjoy the taste of summer sunshine in every bite, knowing you're getting the best nature has to offer. Support local agriculture and elevate your cooking with our vibrant and delicious vegetables. Treat yourself to the goodness of fresh produce today!

1. Submitted By: B MEENESH 21981A0520 G GNANESH KUMAR 21981A0560 A VIDHAN REDDY 21981A0501 G N V SANJAY 21981A0553 B ADITYA SRI VIGHNESH 21981A0511 Under the Esteemed guidance of: N.V.S.S.PRABHAKAR ASSISTANT PROFESSOR DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING RAGHU ENGINEERING COLLEGE (Autonomous) (Approved by AICTE, New Delhi, Accredited by NBA (CSE, ECE, CIVIL & MECH) & Re Accredited by NAAC with ‘A+’ grade & Permanently Affiliated to JNTU-GV Vizainagaram ) Dakamarri , Bheemunipatnam Mandal, Visakhapatnam Dist. – 531 162 (A.P.) 2022- 2023

2. Introduction Problem Statement Proposed Solution Activities Summary Observations Geotagged Photographs Conclusion Presentation Outline

3. Vegetable Marketing

4. Vegetable marketing promotes health and sustainability by connecting producers with consumers, ensuring a steady supply of fresh, high-quality produce. Vegetables are an important part of the human diet, providing essential vitamins, minerals, and antioxidants. The global vegetable market is worth billions of dollars, and is expected to grow in the coming years. Vegetable marketing is important for ensuring that farmers receive a fair price for their crops, and that consumers have access to fresh, high-quality vegetables. Effective vegetable marketing can help to improve the livelihoods of farmers, and promote healthy eating habits among consumers. Vegetable marketing ensures fair prices for farmers and access to quality vegetables for consumers. Introduction

5. Vegetable Market Working Model

6. Vegetable marketing is a challenging business, with many factors affecting profitability. These factors include: Competition from other farmers and retailers Volatility of vegetable prices High costs of production and marketing Lack of access to markets Problem Statement

7. Proposed Solution There are a number of strategies that vegetable farmers can use to improve profitability. These include: Diversifying their crop mix Focusing on high-value crops Using sustainable farming practices Investing in marketing and branding Building relationships with buyers

8. Activities Summary The following are some specific activities that vegetable farmers can do to improve profitability: Grow a variety of vegetables to reduce risk Choose crops that are in high demand and have a good price Use organic farming practices to reduce costs and improve quality Invest in marketing and branding to reach more buyers Build relationships with buyers to get better prices

9. Observations By implementing these strategies, vegetable farmers can improve their profitability and ensure the long-term success of their businesses. Some of the observations that can be made include: Farmers who diversify their crop mix are less likely to be affected by fluctuations in vegetable prices. Farmers who focus on high-value crops can earn more money per acre. Farmers who use sustainable farming practices can reduce their costs and improve the quality of their produce. Farmers who invest in marketing and branding can reach more buyers and get better prices. Farmers who build relationships with buyers can get better prices and more consistent orders.

10. Geotagged Photographs Fig 1. Community Project Surveillance Group

11. Fig 3. Farmers selling local goods Fig 2. Local Vegetable Sellers

12. Fig 5. Value Based Pricing in the Market Fig 4. Influencer Partnerships with Farmers Association

13. Fig 6. Market Pricing

14. Vegetable marketing is crucial for promoting a nutritious lifestyle and sustainable food practices. Understanding the vegetable market involves analyzing consumer behavior, seasonal trends, and competitor strategies. Identifying the ideal customer and using segmentation strategies helps tailor marketing efforts effectively. Promotional strategies like social media marketing, influencer partnerships, and events boost brand visibility. Distribution channels encompass retail partnerships, farmers' markets, and online platforms for broader reach. Conclusion

15. Thank You