vision_academy_digital_marketing_ppt_notes

VisionAcademyProfSac 7 views 23 slides Jul 15, 2024
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About This Presentation

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Vision Academy offers you the most advanced and e...


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Enrich... Business & Skills Digital Marketing & Jobs Opportunities in IT Prof. Sachin Zurange (MSC in Scientific Computing ISSC, MCA,SET) https://www.visionacademe.com Java Programmer Developer at National Informatics Center (2005-2006),Pune Lecturer in Baburaoji Gholap College,Sangavi (2006-2016) Visiting Lecturer in MIT, World Pease University,Kothrud (2023) CEO in Vision Academy, Hadapsar(2008-til) Assistance Professor in G H Raisoni College Of Engineering &Management Wagholi,Pune (2023-til) Specialization: Digital Marketing, Data Science Analysist (Machine Learning, Neural Network) Teaching Experience:16 Year Industrial Experience:1 Year

What is Traditional Marketing? Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can includes Newsletters Billboards Flyers Newspaper print ads Television spots or commercials Radio VISION ACADMEY

Difference Between Digital and Traditional Marketing Traditional Marketing Digital Marketing Not Measurable Measurable One Way Message Multi Way Message Audience Limited Worldwide Audience Time Dependent No Time Limit ROI is less ROI is high. VISION ACADMEY

What is Digital Marketing? Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing, refers to marketing methods that allow organizations to see how a campaign is performing in real-time, such as what is being viewed, how often, how long, as well as other statistics such as sales conversions. Social network marketing Search engine optimization Paid marketing Email marketing Viral marketing Experiment based market research Web analytics Reputation management VISION ACADMEY

Types of Digital Marketing VISION ACADMEY

What Search Engine? A web search engine is a software system that is designed to search for information on the World Wide Web Founder:larry page(America) and Sergey brin(Russian)   Initally name is GOOGOL which means 10^100, After that its spelling mistake “google” VISION ACADMEY

How Search Engine Work? VISION ACADMEY

  Inorganic Results (Paid Results)   Organic Results(Un paid Results ) Types of Result VISION ACADMEY

What is SEO? Search Engine Optimization is the process of improving the visibility of a website on organic(natural or unpaid) search engine result page(SERP) by incorporating search engine friendly elements into a website. SEO(Search Engine Optimization VISION ACADMEY

RANKING FACTOR VISION ACADMEY

TYPES OF SEO VISION ACADMEY

SEO DIVIDE 2 SECTION VISION ACADMEY https://www.seokhazana.com/

What is google my business(local listing) (Local Search) https://www.google.com/intl/en_in/business/

SOCIAL MEDIA MARKETING What is Social Media Marketing? S MM is a type of Internet marketing, and you can also call it online marketing tool, or digital marketing. That is, if we say in simple language, whatever strategy we apply to promote our blog, brand or product on social sites is called  social media marketing   VISION ACADMEY

Creating Business Page VISION ACADMEY

SPONSORED ADS VISION ACADMEY

EMAIL MARKETING VISION ACADMEY

SMS MARKETING(WHATUP MARKETING) MAR VISION ACADMEY

Analysis & Tools 1. Google Analytics tools 2. Google Search Console Tools https://smallseotools.com/domain-age-checker/ https://developers.google.com/speed/pagespeed/insights/ https://gtmetrix.com/ https://ads.google.com/home/resources/using-google-ads-keyword-planner/ https://www.seoptimer.com/ VISION ACADMEY

Certificate Exam 1. https://learndigital.withgoogle.com/digitalunlocked/courses 2. https://www.google.co.in/amp/s/www.lovesdata.com/blog/google-analytics-certification%3fformat=amp VISION ACADMEY

JOBS & DEMANDING SKILL VISION ACADMEY

Branch:Nr AM College,Mahadevnager www.visionacademe.com | [email protected] | Call: 9822506209 Enrich... Business & Skills