Vitara Brezza

This presentation contains all about Brezza and fmaruti suzuki. its a end final report . It contains sector report companys swot pestel porters five forces product portfolio etc.

1. Semester’s Final Project Submitted by : PRANJAY CHAUHAN

2. SECTOR INFORMATION Commercial Vehicles T hree Wheelers AUTOMOBILE Passenger Vehicles Two Wheelers The automobile industry in India is world’s fourth largest , with the country currently being the world's 4th largest manufacturer of cars and 7th largest manufacturer of commercial vehicles in 2018. Indian automotive industry (including component manufacturing) is expected to reach Rs 16.16-18.18 trillion (US$ 251.4-282.8 billion) by 2026. Mopeds Scooters Motor cycles Passenger cars Utility Vehicles Multi-purpose Vehicles Light Commercial vehicles Medium Commercial Vehicles Heavy Commercial Vehicles Passenger Carriers Goods Carriers The automobile industry holds 7.5% GDP share in Indian market. The industry produced a total 30,915,420 vehicles in April-March 2019. MARKET OVERVIEW GROWTH E xports grew by 14.50 percent Passenger vehicle declined by (-) 9.64 % Three Wheelers - 49.00 % Two Wheelers -16.55 % Commercial Vehicles - 3.17 %

3. SECTOR INFORMATION Large amount of capital required Distribution channel. Govt. policies and taxation.   THREAT OF NEW ENTRANTS Price sensitivity. Customer loyalty . Product differentiation . BARGAINING POWER OF BUYER Switching cost. Availability of public transport . THREAT OF SUBSTITUTES Switching cost. Specialised supplier. Monopolistic market . BARGAINING POWER OF SUPPLIERS High exit barriers. High customer loyalty. Threat from foreign brands . COMPETITIVE RIVALRY PORTER’S FIVE FORCE ANALYSIS OF THE SECTOR

4. COMPANY INFORMATION Maruti Suzuki India Limited , formerly known as Maruti Udyog Limited. It is a 56.21% owned subsidiary of the Japanese car and motorcycle manufacturer  Suzuki Motor Corporation .   As of July 2018, it had a market share of 53% of the Indian passenger car market. The company is headquartered at   New Delhi . The company launched its first Maruti 800 on May 1983. Government of India.   Company was incorporated on 24 February 1981. Michio Suzuki .   Company was incorporated in October 1909 .   Mr . RC Bhargava . CHAIRMAN Mr . Kenichi Ayukawa .   MD & CEO Mr . Osamu Suzuki DIRECTOR

5. PRODUCT PORTFOLIO Hatchbacks Sedan MUVs/SUVs Vans

6. COMPETITOR’S ANALYSIS Maruti Suzuki – 52% Hyundai - 16% Mahindra – 7% honda – 5% toyota – 3% Renault – 1% Tata – 5% Ford – 3% Others – 8%

7. MARKETING STRATEGY BREZ ZA S W O T Best pricing in SUV segment. Mileage of 24 km/litre. Dual airbags. Rain sensing wipers. Dual tone colour. powered by a 1.3-litre, 4-cylinder, DDiS engine. punches out 89bhp at 4000rpm and torque of 200Nm at 1750rpm. Petrol variant is not available only diesel engine is in market. Dual tone colour only available on ZDI+ variant. Lacks in interior factors like leather seats which are available in competitor’s product. Boot space of 328 litres is lowest in its segment Petrol variants can be launched to serve the customer base who prefers petrol cars . BS 6 production for coming years. Many strong competing brands in same segment and at same pricing are available . Competitor’s safety ratings are higher and customers lean towards this feature . Features of other brands are better like seats, disc brakes, head lamps, telescoping steering wheel.

8. MARKETING STRATEGY Marketing mix of Vitara Brezza Product ZDI+ ZDI VDI LDI

9. BREZZA Variant BREZZA Price Vitara Brezza LDI Vitara Brezza VDI Vitara Brezza VDI AMT Vitara Brezza ZDI Vitara Brezza ZDI AMT Vitara Brezza ZDI+ Vitara Brezza ZDI+ Dual Tone Vitara Brezza ZDI+ AMT Vitara Brezza ZDI+ AMT Dual Tone 7.63 lakhs 8.1 lakhs 8.65 lakhs 8.92 lakhs 9.42 lakhs 9.88 lakhs 10.09 lakhs 10.38 lakhs 10.65 lakhs *ex showroom prices Price Marketing mix of Vitara Brezza MARKETING STRATEGY

10. MARKETING STRATEGY Marketing mix of Vitara Brezza Place 3598 sales outlets. 3772 service centres . 1859 cities covered by Service Network Arena Showroom (Dealer) Manufacturer ( Plants at Gurgaon, Manesar , Gujarat) Customer Promotion Vitara Brezza opted for Through The Line (TTL) promotion Official website . Brezza also sponsored IPL 2016 V ideo ad campaign was published on youtube TV ads Business magazines News papers Bill boards

11. MARKETING STRATEGY S T P of Vitara Brezza Automobile segment of SUVs Sedan SEGMENTATION Vitara Brezza has targeted the Customer segment preferring compact SUV with comfortable ride Middle class and upper Middle class Urban and Semi urban regions TARGETING Vitara Brezza is positioned as Sport of glamour – car with glamorous look and sporty features Wickedly smooth – outstanding performance with smooth ride. POSITIONING

12. MARKETING STRATEGY Product Life Cycle of Vitara Brezza GROWTH MATURITY DECLINE INTRODUCTION SALES TIME

13. HUMAN RESOURCE MANAGEMENT ORGANIZATION STRUCTURE

14. HUMAN RESOURCE MANAGEMENT JD and JS for Marketing Executive for F inance Executive for HR Executive

15. HUMAN RESOURCE MANAGEMENT TRAINING NEEDS OF THE COMPANY Maruti Suzuki India gives extreme priority to developing skills of its people across the value chain . To meet this objective, Maruti Suzuki Training Academy (MSTA) was established in the year 2012 .   MSTA ensures complete development of its employees, dealers , vendors and all its partners by focusing on behavioural, technical and functional skills. TRAINING PROGRAMME DURATION     Automotive service and repair 2 years Automotive manufacturing 2 years Dealer sale consultant training 6 moths Auto body repair/paint 1 year

16. FINANCE GROSS PROFIT MARGIN Gross Profit * 100 = 13560.30 *100 = 15.76% Net Sales 86020.30 Net Profit * 100 = 7500.60 *100 = 8.72% Net Sales 86020.3 FIXED ASSETS ADDED DURING THE YEAR   2019 – 2018 = 26329.3 – 21423.9 = 4905.4 WORKING CAPITAL OF THE YEAR   CURRENT ASSETS – CURRENT LIABILITIES = 7316.1 – 14150.3 = (6834.2) DIRECT AND INDIRECT COSTS   Direct cost = cost of material consumed + purchase of stock in trade + changes in inventories + Employee benefit expenses 2019 = 60043.40 + 45347.90 + 210.80 + 3254.9 = 1,08,857 2018 = 54934.30 + 45015.00 + 40.70 + 2833.80 = 102823.5 Changes in comparison to previous years = 108857 – 102823.5 *100 = 5.87% 102823.5 Indirect cost = Finance cost + Depreciation Expenses + Tax Expenses + Other Expenses + Employee Benefit Expenses 2019 = 75.80 + 3018.9 + 2965 + 6382.3 + 3254.9 = 15696.9 2018 = 345.7 + 2757.90 + 3281.6 + 4991.5 =11376.7 Changes in comparison to previous year = 15696.9 – 11376.7 *100 = 37.97% 11376.7 SOLVENCY RATIO   DEBT EQUITY RATIO   TOTAL LIABILITIES = 49194.3 = 23.69 TOTAL EQUITY 46141.5 PROPRIETARY RATIO   SHAREHOLDERS FUND = 46141.5 = 0.937 TOTAL ASSETS 49194.3   TOTAL ASSETS TO DEBT RATIO   TOTAL ASSETS = 49194.3 = 23.69 DEBT 2076   INTEREST COVERAGE RATIO __ EBIT__ = 13560.3 = 178.89 INTEREST 75.8 RATIOS TURNOVER RATIO   DEBTOR TURNOVER RATIO ____________ SALES = 86020.3 = 45.60 AVERAGE RECIEVABLES 1886.1   CREDITOR TURNOVER RATIO ______PURCHASE = 45347.9 = 4.50 AVERAGE CREDITOR 10065   WORKING CAPITAL TURNOVER RATIO _________ SALES = 86020.3 = (12.58) WORKING CAPITAL (6834.2)   STOCK TURNOVER RATIO SALES = 86020.3 = 26.52 AVERAGE INVENTORY 3243.25 PROFITABILITY RATIO   GROSS PROFIT RATIO   GROSS PROFIT *100 = 10877.2 * 100 = 12.64% NET SALES 86020.3   NET PROFIT RATIO   NET PROFIT *100 = 7500.6 *100 = 8.71% NET SALES 86020.3     OPERATING PROFIT RATIO   OPERATING PROFIT *100 = 13560.3 * 100 = 15.76% SALES 86020.3 RETURN ON CAPITAL EMPLOYED   EBIT *100 = 13560.3 *100 = 29.38% CAPITAL EMPLOYED 46141.5 RETURN ON CAPITAL INVESTED   NET INCOME * 100 = 7500.6 *100 = 16.25% CAPITAL EMPLOYED 46141.5  

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