Vitrag Jewelers Social Media Project PPT

The Vitrag Jewelers Social Media Project PowerPoint presentation is designed to outline a strategic approach to enhancing the brand’s online presence and engagement through social media platforms. It includes an overview of the current digital landscape, target audience analysis, and a detailed social media strategy that encompasses content creation, branding, and community engagement.

1. Vitrag JEWELLERS From one generation to another Social Circle

2. VITRAG JEWELLERS About

3. COLLECTION The

4. SWOT Analysis of SWOT

5. SWOT Analysis of Weakness Strength Strong Sales Promotion Product Diversity Uncut Diamond Jewellery Jewellery Customization Limited Market Acquisition Social Presence

6. SWOT Analysis of Threats Opportunity Domestic Expansion Product Line Expansion Brand Collaboration Entrance of New Competitor Economic Downfall Fluctuation in Customer Spending Changing Taste and Preference Demand for Lab Grown Diamonds

7. ANALYSIS Competitor ANALYSIS

8. BASIS OF DISTINCTION NAVRATHAN JEWELERS SANTHOSH JEWELERS COSMOS JEWELERS IVANA JEWELERS PRODUCT TYPE BRIDAL + EVERYDAY WEAR BRIDAL BRIDAL + MINIMALIST MINIMALIST PRICE RS 10K-7L RS 150-4L+ RS 18K-6.5L WEBSITE WORKS WELL WORKS WELL WORKS WELL WORKS WELL PRESENCE Brand Natural Diamonds Lab Grown Diamonds

9. BASIS OF DISTINCTION NAVRATHAN JEWELERS SANTHOSH JEWELERS COSMOS JEWELERS IVANA JEWELERS LOGO PLACEMENT TOP LEFT AND MIDDLE TOP MIDDLE BOTTOM TOP PRODUCT PLACEMENT CENTER CENTER CENTER CENTER SOCIAL MEDIA FOLLOWERS Facebook - 76K Instagram - 79.7k Facebook - 1.7k Instagram - 5041 Facebook - 663 Instagram - 7855 Facebook - 306 Instagram - 11k PAGE INTERACTIONS 3 posts per day. 7-8 a month. 13-15 a month. 10-12 a month. CAPTION TONE Formal Formal Friendly Cheerful PRESENCE Social Media Natural Diamonds Lab Grown Diamonds

10. BASIS OF DISTINCTION NAVRATHAN JEWELERS SANTHOSH JEWELERS COSMOS JEWELERS IVANA JEWELERS COLOUR PALATTE Bright Bright Royal blue and white. Aqua deep sea green and golden. FONT STYLE San-Serif San-Serif Serif San-serif INTERACTION 3-20 10 Highest 800 Highest 12.6k. PRESENCE Social Media Natural Diamonds Lab Grown Diamonds

11. Face Associated with Brand Focus on Client Testimonial NAVRATHAN JEWELLERS Jewellery Showcase Client Feature SANTOSH JEWELLERS STRATEGY Competitors

12. Live Session Posting Reply to Queries Post Customer Testimonial Frequent FAQ Sessions COSMOS JEWELLERS Jewellery Care Tips Follows Trends IVANA JEWELLERS STRATEGY Competitors

13. ANALYSIS Brand Media ANALYSIS

14. BASIC OF DISTINCTION VITRAG JEWELERS SOCIAL MEDIA FOLLOWERS FACEBOOK -2.1 K INSTAGRAM - 10.5K INTERACTION IN THE PAGE 6-7 POSTS A MONTH CAPTION TONE FORMAL COLOR PATTERN BRIGHT FONT STYLE SAN SERIF AVERAGE LIKES 4-20 PRESENCE Social Media

15. Brand Face FAQ Frequency Behind the Scene Engagement Point 1 Point 2 Point 4 Point 3 PROBLEMS Social Media

16. CALENDAR Content CALENDAR

17. CALENDAR Content Date Content Type Visual Type Platform Content Idea Creative Copy Creative Caption Sample Visual URL 1st May Important Dates Photo/ Image Facebook/ Instagram/ Pinterest Labour Day / May Day post Happy Labour's Day. There is no substitute for hardwork Sparkle into Labour Day with our dazzling jewellery! Because every hardworking individual deserves a touch of elegance💎✨ #LabourDaySparkle #UncutDiamonds #DiamondLovers #NoMakingCharges https://pin.it/e8dzLYRHO 4th May Influencer Marketing Reels Facebook/ Instagram/ Pinterest Flagship Store Promotion by showing their Traditional collection Be Bold, Be Timeless. Embrace the heritage of timeless beauty with a modern twist! Thrilled to collaborate with Vitrag Jewels to celebrate the allure of traditional jewellery. You can explore the richness of culture and elegance together💎✨ #UncutDiamonds #NoMakingCharges #NoWastageCharges https://www.instagram.com/reel/CzyJA9IS8wc/?igsh=MTc3Mmc4ZmN4NmVxZg==

18. Date Content Type Visual Type Platform Content Idea Creative Copy Creative Caption Sample Visual URL 6th May Campaign Photo/ Image Facebook/ Instagram Anmol virasat campaign A Legacy of Love. Whispers of wisdom, echoes of laughter. What will your legacy be? From One Generation to Another. A legacy of love which has continued for generations. Spread the love and memory to the next generation through jewellery that speak pure love 💎✨#Onegenerationtoanother #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels 6th May Branding Photo/ Image Pinterest Showcase of Diamond Earings Illuminate Your Style with our Exquisite Diamond Earrings Discover the perfectpair of diamond earrings to elevate your look. Our diamond earrings arem eticulously crafted for timeless beauty 💎✨ #DiamondEarings #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels https://pin.it/3LMOn4Muj CALENDAR Content

19. CALENDAR Content Date Content Type Visual Type Platform Content Idea Creative Copy Creative Caption Sample Visual URL 8th May Branding Event Facebook/ Instagram Contest announcement for mother's day Heritage & Hairlooms. Wear her legacy, and share your love. Post a picture with Mom's Jewellery & tell us why she's your inspiration. Enter to Win. Show off your mom's timeless treasures in our Mother's Day photo contest. We will announce the winner on mother's day by posting her photo on our social media pages. Simply send the photo to us. #Mother'sDayphotocontest #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels 8th May Branding Photo/ Image Pinterest Showcase of Diamond Necklace The Raw Beauty of an Uncut Diamond Necklace Get ready to shine. brighter than ever before with our stunning diamond necklace. Every facet catches the light, creating a mesmerizing display that's sure to turn heads.💎✨ #DiamondNecklace #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels https://pin.it/WDbpCuxVe

20. CALENDAR Content Date Content Type Visual Type Platform Content Idea Creative Copy Creative Caption Sample Visual URL 10th May  Branding Carousel Instagram Benefits of Uncut Diamonds Why should you not purchase uncut diamonds ? If you dont want to purchase then what benefits you loose ? Each uncut diamond tells a story of nature's raw perfection, making every piece as unique as you are. Embrace the essence of authenticity and unmatched allure💎✨ #RawBeauty #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels  https://www.instagram.com/p/C2e9xLss1BR/?igsh=YmJwenFvZXlxb2k5 10th May  Branding Photo/ Image Facebook/ Pinterest Showcase of Cocktail Ring A Dazzling Display of Cocktail Rings Cocktail rings are perfect for adding a touch of glamour to a night out, a special occasion, or even just a casual day. #CocktailRing #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels  https://pin.it/7ltDQmt70

21. CALENDAR Content Date Content Type Visual Type Platform Content Idea Creative Copy Creative Caption Sample Visual URL 12th May Important Dates Photo/ Image Facebook/ Instagram/ Pinterest Mother's Day Celebration Celebrate motherhood with Vitrag jewellery. Unlock her heart this Mother's Day with timeless elegance. Our exquisite jewelry pieces celebrate the beauty and strength of the woman who shaped your world 💎✨ Happy Mother's Day❤️ #Mother'sDay #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels  https://pin.it/1zoxoHCpR 14th May Branding Carousel Instagram Styling tips and guide Traditional Stacking & Modern Day Stacking Wear Jewellery that matches the occasion.Elevate your style with the perfect jewellery piece✨ #StyleTips&Guide #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels

22. CALENDAR Content Date Content Type Visual Type Platform Content Idea Creative Copy Creative Caption Sample Visual URL 16th May Branding Photo/ Image Facebook/ Instagram/ Pinterest Engagement spark Eternal Promise. From saying yes to becoming forever with Vitrag Jewels because every love story deserves a beautiful beginning❤️#EngagementRing #EternalPromise #MomentofLove #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels https://pin.it/4GoV3bOHc 18th May Branding Photos/Images Facebook/Instagram/Pinterest Showcase of Bracelet Embrace Elegance Find the perfect bracelet to express your unique style 💎✨ #DiamondBracelet #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels https://pin.it/1VLE7XK6Y

23. CALENDAR Content Date Content Type Visual Type Platform Content Idea Creative Copy Creative Caption Sample Visual URL 21st May Branding Photo/ Image Facebook/ Instagram/ Pinterest Jewellery care tips Sparkle brighter, shine longer. Highlighting the do's & don'ts of Jewellery storage. Discover our top jewelry care tips for keeping your treasures sparkling like new.  #JewelleryCareTips #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels https://www.canva.com/templates/EAFhDDTM8Hc-dark-aesthetic-ewelry-care-tips-instagram-story/ 23rd May Important Dates Photo/ Image Facebook/ Instagram/ Pinterest Buddha Purnima post Happy Buddha purnima from Vitrag Jewellers. Let your style shine as bright as the full moon on this auspicious Buddha Purnima. #BuddhaPurnima #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels https://pin.it/6eWmzM1QO

24. CALENDAR Content Date Content Type Visual Type Platform Content Idea Creative Copy Creative Caption Sample Visual URL 25th May Branding Photo/ Image Facebook/ Instagram/ Pinterest Gift your loved one something special Gift of Gratitude. Adorn yourself with gratitude - the most precious jewel of all✨ #GratitudeGems #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels https://pin.it/N9peGA5Hl 27th May Branding Carousel Instagram  Highlight of Wedding Collection  Forever Begins Here: Explore Our Wedding Collection Every detail matters on her special day. Elevate her bridal ensemble with our stunning jewelry collection. #WeddingCollection #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels  https://pin.it/6dgcTwwU9

25. CALENDAR Content Date Content Type Visual Type Platform Content Idea Creative Copy Creative Caption Sample Visual URL 27th May Branding Photo/ Image Facebook/ Pinterest Showcase of Wedding Jewellery  Forever Begins Here: Explore Our Wedding Jewellery Every detail matters on her special day. Elevate her bridal ensemble with our stunning jewelry collection. #WeddingCollection #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels  https://pin.it/4EPfMrlxF 30st May Branding Reels Facebook/ Instagram/ Pinterest Customer testimonial We love hearing how our products make a difference! Thanks for sharing with Us. Thank you for trust us. #CustomerReviiew #TrustedBrand #UncutDiamonds #NoMakingCharges #NoWastageCharges #VitragJewels 

26. SAMPLES Social Media

27. CAMPAIGN May Month CAMPAIGN

28. 31 Days Brand Awareness, Product Showcase, Sales Bangalore Product Showcase, Store Promotion Reels, Carousels, STRATEGY Campaign No. of days Objective Location Ad Idea Ad Medium Anmol Virasat - A legacy of Love Campaign Name -

29. CAMPAIGN May Month Date Days Campaign Type 1st-31st May 31 Days Brand Awareness (Saved Audience) 1st-31st May 31 Days Traffic (Saved +Lookalike Audience) 1st-31st May 31 Days Sales (Custom + Lookalike Audience ) - Rs 10,000 May Budget

30. Anmol Vira सत A LEGACY OF LOVE

31. CAMPAIGN June Month CAMPAIGN

32. 30 Days Brand Awareness Rs 100 per day Bangalore Saved Audience Product Showcase, Store Promotion Reels & Photos STRATEGY Campaign No. of days Objective Budget Location Audience Ad Idea Ad Medium Diamond Dreams: Illuminate Your Style Campaign Name -

33. 30 Days Sales Campaign Rs 200 per day Bangalore 1st 10 days Saved Audience 2nd 20 days Custom Audience Product Showcase, Sales Carousels STRATEGY Campaign No. of days Objective Budget Location Audience Ad Idea Ad Medium Diamond Rush: Unveil Brillance, Capture Hearts Campaign Name -

34. CAMPAIGN June Month Date Days Campaign Type 1st June - 30th June 30 Brand Awareness 1st June - 30th June 30 Sales - Rs 9,000 June Budget

35. POST Carousels

36. REFINE Raw to

37. SHOWCASE REEL Product

38. Rs 15000/ Per Month 3 Reels 12-15 Posts Brand Building Thorough Market Analysis Content Creation and Curation Community Management Graphic Designing Paid Ad Campaigns Influencer Partnerships SMM + PAID AD CAMPAIGNS PRICING Service