Vogue india february_2017

PrivetOUTLET 3,276 views 193 slides Feb 05, 2017
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About This Presentation

Vogue india february_2017


Slide Content

MI
THE
ISSUE
MILLENNIAL
THE BUSY 
GIRL’S 
BEAUTY 
GUIDE
Daytime
smoky eyes
Bold lips that
stay all day
Perfectly
messy braids
WHAT 
MAKES 
ALIA 
BHATT 
THE COOLEST 
GIRL IN 
BOLLYWOOD?
 HOURS, 
 SOCIAL 
MEDIA, 
 VOLUNTEERS
Can they survive?
INSIDE THEIR MINDS, 
THEIR WARDROBES 
AND THEIR LIVES
FEB

NEW DELHI: THE EMPORIO. MUMBAI: TAJ HOTEL COLABA - DIOR.COM

www.vogue.in Vogue india FeBRuaRY 2017 9
photo: greg swales. on alia; off-shoulder blouse, trousers; both tommy hilfiger.
h
andbag, rebecca minkoff. sandals, aquazzura. diamonds set in 18k gold earrings and rings;
all anjali bhimrajka fine jewels
0
years
166
aLIa, NO FILTer
cONTeNTs February 2017
24 contributors
28 ed’s letter
32 Letters
VOGUE LOVES
39
everything we heart
this month
Sh
OpS
69 we’re in a millennial
state of mind—picking
the coolest pieces,
defying date-night
diktats, joining the
androgynous club,
picking jewellery in
pairs, and going viral
with watches
In V
OGUE
101 20 under 26
democratising app-
building, fighting for free speech, or keeping the web safe, there’s not much that
india’s
gen z-ers can’t do,
finds pahull bains
108 This is our life
what is it like to be a
20-something today?
industry experts who’ve
spun youth culture into profitable businesses share their insights with
meghna pant
112 couch culture
we millennials are
a lazy lot. swapping
paperbacks with
instapoetry, our culture
fixes come bite-sized, says
sana goyal
116 Mind the G-gap
leading hyper
plugged-in lives, a selfie-clicking,
torrent-doting, digital
demographic is dramatically changing our workspace and family life with their
fluid lifestyles.
megha
mahindru spends a day
with the millennials 122
screen grab
rising stars making a
crossover to full- fledged celebrity,
tiger shroff and
kriti sanon talk to
anupama chopra
about everything from memes to movies 128 No-phone zone
we asked Vogue
staffers with a fifth limb (their smartphones, if there was any doubt) to give up social media for a weekend.
and
this is what happened
V
IEw
132 The selfie soul
this hashtag-loving
generation may seem obsessed with instant gratification but they’re heralding a new world order—and a cooler, kinder one at that.
by bandana tewari
138 Fountain of youth
luxury fashion houses
have some serious street cred these days.
courting the world’s
millennials, they have evolved from places of privilege into bastions of cool, one cheeky
snapchat at a time.
pahull bains zooms in
142 click bait
in this era of online
shoppers, whether your tastes veer towards the traditional or trendy, these e-tailers are making sure your carts are full.
by rachana nakra

0
years
12 vogue india FeBRuaRY 2017 www.vogue.in
sushant chhabria
COVER LOOK
On alia: Georgette crêpe dress, cotton denim caban; both Chanel. Diamonds
set in 18K white gold necklace, ‘Embrace’ diamonds set in 18K rose gold pendant
necklace, ‘Luminance’ diamonds set in 18K white gold lariat necklace, diamonds
set in 18K white gold bracelet, ‘Embrace’ diamonds set in 18K rose gold ring and
bracelet, ‘Emerald’ diamonds set in 18K white gold ring, rose gold band; all Nirav
Modi.
hair: Yianni tsapatori/anima creative Management. Make-up: rosario
belmonte/anima creative Management. assistant stylist: Priyanka Kapadia.
Photographer’s assistant: ryan Martis. Production: Manoj Fulwani/natural
Mystic south asia; Divya Jagwani. Local coordination: Mukhtiyar ahmed
Movies. Location courtesy: raas Jodhpur, Mehrangarh Museum trust, Fort
Jodhpur and hh Maharaja Gajsingh ii of Jodhpur. accommodation partner:
raas Jodhpur. special thanks: nikhilendra singh/natural Mystic south asia.
Photographed by Greg Swales
styled by Anaita Shroff Adajania
contents February 2017
205
neW GIrL
148 the game
changer
Designer Payal singhal
tells sheree Gomes
Gupta why she won’t be changing her fearless approach 152
breaking
new ground With a sprawling new flagship all set to open, designers Monica
shah and Karishma
swali continue to be a
lesson in girl power. by
neharika Manjani
154 come together
nagaland-born, Delhi-
based blogger aien
Jamir puts a millennial’s twist on classic looks from the country’s most iconic designers— and the results are #winning.
by neharika Manjani
156 asset
management When it comes to fine jewellery, what are millennials looking for?
chandni sehgal speaks
to Milan chokshi of
Moksh to know about the investment pieces to build a budding jewellery portfolio
RSVP
160
the scoop on the
latest soirées
W
ELL
166 alia, no filer
Whether kvelling on cats or spying on
ryan
Gosling, everything
alia bhatt does (or
clicks) reminds us why she’s the most followed millennial in showbiz.
as she models in the
blue city, Megha
Mahindru tracks down 50 more reasons to love her 178
a new dawn
From ’80s glam to sports luxe,
indian
designers have a not-so-basic take on spring’s biggest movements 188
the chiara
effect Vogue speaks to the world’s most coveted social media star—
chiara Ferragni of the
blonde salad—on
why she and the generation she represents #neverstop.
by rujuta Vaidya
192 Drop everything
the new off-the-
shoulder silhouette has coquettish romance in spades. Model
imaan
hammam models
the season’s best iterations—with a little help from actor Dev Patel 200
under pressure
Why has anxiety become so common among the young?
and why is it still so
often overlooked?
rob haskell reports
on a health crisis in the making
BEAUTY
205
new girl
the millennial
reinvents the traditional red lip, colours outside the lines and strikes the perfect balance between edge and elegance.
actor Pooja
hegde plays our
millennial muse. by
nidhi sharma Punjabi
212 #Instagood
a retrospective of
the biggest make-up trends of the tiny-screen era.
by Krithika Varagur
216 she’s all that
the millennial girl
has a new beauty shopping philosophy, finds Jerusha
ratnam
chande
218 balancing act
if you can have the
perfect pairing of high street and luxury in your fashion wardrobe, why should your beauty wardrobe be left behind? 220
the busy girl’s
beauty guide We’re giving the Gen Z girl what she’s still short on—time—by cutting down the minutes she spends on getting her game face on 226 Mane story Just how unique is your hair’s anatomy? Literally one of a kind, like the bond between two sisters.
by sneha Mankani
230 beauty bulletin
the Vogue guide to
your beautiful month 232 Miss
congeniality
supermodel Karlie
Kloss on her fashion industry icons, privacy,
and that iconic panther-like walk.
by
Parizaad Khan sethi
LIVING
236 bite-sized take
Millennials outspend other generations when it comes to food.
here’s a less-than-
scientific look at their kitchen quirks 238
the young
and restless
interior designer richa
bahl shares with
Komal sharma the
essentials of a young adult’s home 240 Hunger games
it takes more than
passion to build a modern-day culinary venture.
six food
entrepreneurs, all under 30, share their secret with
sonal Ved
244 before
#adulting
acting like an adult
has little to do with your age.
twenty-two-
year-old travel blogger Yvonne Derksen urges you to hit these destinations before the burden of the world lands upon you 248
buzz
how to live it up
this February
254 Diary
256 shoplist
P.S.
258 the youthquake
they are sharp, driven
and changing the
face of everything
from fashion to film.
We look back at all
the ways Vogue has
celebrated the young
and the restless

hermes.com

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MI
THE
ISSUE
MILLENNIAL
THE BUSY 
G IR L’ S  
BEAUTY 
GUIDE
Dayt i me
smok y eyes
Bold lips that
st ay a ll d ay
Per fe ct l y
messy braids
W H AT  
MAKES 
ALIA 
BH AT T  
THE COOLEST 
GIRL IN  
BOLLY WOOD?
 HOURS, 
 SOCIAL 
MEDIA , 
 VOLUNTEER S
Can they survive?
INSIDE THEIR MINDS, 
THEIR WARDROBES 
AND THEIR LIVES
FEB
MILE
LN I

GREG
SWALES
WHO: Photographer, 
‘Alia, no fi lter’, page 166
“Do not listen to 
your art teachers so 
much—believe in your 
work and create what 
you love.”  
PAHULL
BAINS
WHO:  Writer, ‘20 
under 26’, page 101
“Read more, write 
more, dance more. All 
the things that give 
you joy—do more. You 
never know where they 
might lead.”
AIEN JAMIR
WHO: Stylist, ‘Come 
together’, page 154
“•Avoid eating
junk and eat more 
fresh fruits. 
• Take care of your
skin and drink a lot       
of water. 
• Do not forget to
wash your face at 
least twice a day, and 
moisturise, moisturise 
and moisturise. 
• Use sunscreen at
all times.
• Do not be afraid to
try the unknown. 
• Date a bunch of guys
(experience counts).”
?
WHAT 
ADVICE 
WOULD 
YOU GIVE 
YOUR 
conYEARn
OLD SELF?
ANKITA CHANDRA; ASHISH SHAH
24 VOGUE INDIA FEBRUARY trci www.vogue.in
contributors
YIANNI
TSAPATORI
WHO: Hairstylist,
‘‘Alia, no fi lter’, page 166
“The same advice
I’d probably give 
myself today—dream 
more, have fun and 
stress less. The rest
will just happen.”
PRIYANKA
PAUL
WHO: Illustrator, ‘Bite-
sized take’, page 236
“I’d tell my 13-year-
old self that I know 
school sucks but it all 
gets better, and that 
teenage boys are an 
overrated phase. Soon, 
you’ll fi nd art and a 
voice and then magic 
will just be a brush 
stroke away. So put a 
smile on that frumpy, 
grumpy face!”

We are on
editor’s letter
PHOTO: GREG SWALES (ALIA); FARROKH CHOTHIA (PRIYA). ON
ALIA
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CooL aS ICe
We cruised the
streets of the blue
City with cover
girl Alia bhatt
T
The American dance-pop band Yacht might
have lamented about the future not being cool
enough but we at Vogue have no such quips.
This year, as we turn 10, we reiterate what
the Vogue way of life encompasses. It goes
beyond what money can buy—so we’re
starting conversations, engaging more
consciously, pulling you into the fold.
For the second issue of the year, we take
inspiration from the young… Gen Y, Gen Z (I
wonder what’s next). They’re energetic,
they’re entrepreneurial, and they don’t believe
in boxes of any kind. The millennials hold
lessons for us all. And with India being home
to the largest millennial cohort in the world,
it’s time we listened to what they’re saying.
You’ll find plenty of inspiration in this
issue—from our definitive list of 20 under 26
to our fly-on-the-wall piece on how millennial
workplaces function (think hoverboards and
ice cream lists). In fashion features, we have
style tips from the edgy Naga blogger Aien
Jamir, and in the beauty pages look out for
byte-sized lessons in contouring, strobing and
braiding from an army of young bloggers as
well as an exclusive interview with 24-year-old
supermodel Karlie Kloss.
Cover girl Alia Bhatt is the coolest millennial
of them all, and while we’ve known that for a
while now, her ice-cool vibe in our shoot should
drive home the point once and for all.
We took this opportunity to map the
millennial mind: how they like to dress and
travel and shop, what they stock their refrig-
erators with and, most importantly, how they
think. What gets them to put down their
smartphones and listen to what you’re saying?
Not all is flawless in this brave new world. We
explore the one affliction plaguing Gen Z more
than any other: debilitating anxiety. Why has
it become so common among the young? And
why is it still so often overlooked? For a lighter
take, we even put three under-25 Vogue
staffers on a social media detox for one (long)
weekend. It was stressful—but they survived.
Because Yacht was wrong: the future is cool.
And anything is possible.
Vogueify your life!
Th
IS monTh: Life lessons from the millennials
F
OLLOW mE ON TWITTER
@PRIYATANNA ANd INSTAGRAm
@PRIYA_TANNA OR EmAIL mE AT
[email protected]
28 vogue india FeBRuaRY 2017 www.vogue.in0
year S

TO WEAR
MODEL
B E H AV I O U R
How to do
’90s supermodel
style in 2016
THE gOOD
gIRL’s
gUIDE TO
B E H AV Ing
BADLy VA AnI
KAPOOR

Expect the
unexpected
VELVET for day
gRAnny cHIc for night
DEnIMfor party
VOgUE
InDIA
FAsHIOn
FUnD
2016
Meet t he
w inners
DARE
dEC
2016
15 0
CORRIGENDUM:
In the feature ‘Double take’ in our 
January issue, a pair of earrings 
by Hazoorilal Legacy – South 
Extension was incorrectly credited 
to Birdhichand Ghanshyamdas 
Jewellers. The error is regretted.
RISING STAR
Vogue’s December cover with
Vaani Kapoor rounded off the
year perfectly. The honest
interview with the Befi kre star
was refreshing. I’ve been a fan
of Twinkle Khanna since her
debut book Mrs Funnybones
and reading her interview
revved me up as I got a better
insight into the witty author’s
life and thoughts.
Alisha Singh, Chandigarh
.inletters@
32 VOGUE INDIA FEBRUARY TO W www.vogue.in
BIKRAMJIT BOSE; RICHARD RAMOS; TARAS TARAPORVALA
TWITTER FEED
Punit modhgil 
(@Modhgil ) 
“Take care of your body till you are 40. 
After that the body will take care of you.” 
Well said #Rockstar @hegdepooja in 
@VOGUEIndia.
Varya Kukreja 
(@varyakukreja1)  
@VOGUEIndia’s Dec issue 
is my fav holiday companion! 
Can’t wait to see what they 
have in store for the new year!
Mahajan84
(@burhanpur84) @Vaaniof  cial @
VOGUEIndia Vaani, You 
rock on this cover. One of 
the best covers ever seen.
Tarun Laungani TT
(@tarunlaungani)  
2017 calls for fi tness goals! 
Thanks to Bipasha Basu 
in @VOGUEIndia 
December issue. 
TAKING A SHINE
I can’t stop obsessing
over Vaani Kapoor’s
sequinned Burberry
dress on Vogue’s new
cover. Also, thank you
for suggesting all the
products and tricks to
combat the effects of
pollution on my skin.
Now my face is hydrated,
radiant and glowing.
Farina Menon, Delhi
SEND YOUR LETTERS TO 
Vogue Letters, 2nd Floor,
Darabshaw House, 
Shoorji Vallabhdas Marg, 
Ballard Estate, Mumbai 400 001, 
or reach us at 
[email protected]
Twitter: @VOGUEIndia
ON THE TABLE
I’m always big on Christmas
lunches. While I have no
problem cooking the meal,
I always fi nd myself struggling
with the table setting. ‘Place of
pride’ had me covered on that
front. Merci, Vogue!
Sonia Vaswani, Mumbai
FESTIVE FITNESS
Christmas for me is all about
lights, family and lots of deca-
dent treats. But while the food is
delicious, the extra pounds can
spoil the fun. However, ‘Walk
the talk’ motivated me to do
my squats and make a
conscious effort to eat clean
through this season. As they
rightly say, summer bodies
are made in the winter.
Nancy Pereira, Mumbai
BOLDER SHOULDER
‘Bare necessity’ stood out for me in
this month’s issue as it traced my
favourite trend and showed me how
to wear the one-shoulder style in
more ways than one. ‘Wonders from
Down Under’, on the other hand,
made me want to jet-set to Mel-
bourne and eat all that lovely food
and shop at the quirky indi stores!
Roohani Sethia, sent via email
TO THE NINES
My quest for fi nding the
perfect New Year’s Eve
outfi t always ends with
Vogue India’s December
issue. This year wasn’t any
different with all the bohe-
mian and velvet-themed
numbers. The secrets to
Bipasha Basu, Maheep Kapoor
and Pooja Hegde’s toned legs
also gave me serious fi tness
goals for 2017!
Nisha Sarna, Hyderabad

.in
COVER story
GREG SWALES; ANKITA CHANDRA; YUVEER KARUNCHAND; INDIGITAL MEDIA; SHUTTERSTOCK.COM
DIAMONDS ARE A GIRL’S 
BEST FRIEND BUT SO ARE 
JEANS. FOLLOW COVER 
GIRL ALIA BHATT ON THE 
STREETS OF JODHPUR TO 
SEE THE MAKING OF THE 
COVER SHOOT
Look ma,
no hands
Three millennials on the 
Vogue team broke up 
with their cellphones for 
a weekend. Here’s their 
account of going 
cold turkey
WE ARE ON
THE KLOSSY
Supermodel Karlie Kloss dishes 
out the stuf  on her personal life, 
social media and being called a 
panther on the runway
VOGUE loves
VOGUE crush
34 VOGUE INDIA FEBRUARY stor www.vogue.in
KIDS THESE DAYS
What is the work culture of 
the millennials? What are their 
work patterns? We explore 
the new generation of cool 
kids on the block
The age
of Alia

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LOVES
Vo
LOVES
Vogue
LOVES
Vogue
LOVESLOVES
Vogue
LOVES
Vogue
LOVES
EVERYTHING WE HEART THIS MONTH
‘Love’ bracelet, 
Chloé,  11,530
‘Best Friend’ 
jerseys,
365 in Love, 
2,710
‘2x Moodstone’ broken 
heart necklace set, 
Accessorize,  600
Bye-bye, boy 
drama. Date 
or not, this 
Valentine’s we 
are in favour of 
serial friending. 
With these 
BFF-backed 
accessories, 
this month’s 
mood will 
be to love 
thy bestie
BUDDY BUSINESS
TELEVISION
THE NEW
F.R.I.E.N.D.S
Move over  Gossip
Girls.  Here are the two 
on-screen BFFs we have 
come to love this season
BROAD CITY:
Our generation’s Harold 
and Kumar are the ragtag 
comedy BFFs Ilana Glazer 
and Abbi Jacobson. 
They are broke and 
clueless millennial slackers, 
but together these ‘yas 
queens’ lead a life that is 
hectic and hilarious.
GIRLS: 
Lena Dunham and her 
gang of three navigate 
20-something life in 
Brooklyn and show us why 
friendships between girls 
can trump any romance. As 
the sixth (and fi nal) season 
returns this month, call in 
your girlfriends for a night in.
www.vogue.in VOGUE INDIA FEBRUARY LOVE  39
Karlie Kloss and 
Taylor Swift
Sayani Gupta and 
Radhika Apte
Kristen Stewart and 
Dakota Fanning
‘GRL PWR’ hoodie, 
H&M, 
1,420
Charm, Pop & Suki, 
price on request 
JOHN MANNO; SURESH NATARAJAN; GETTY IMAGES

PROMOTION

Bradley Cooper 

Prince Harry and 
M hMeghan Markle
Bradley Cooper 
and Irina Shayk
CONCERT
at do you wear there?
What do you do?
Robe coat Tennis Basketball
What is your favorite sport?
WHAT IS YOUR IDEA OF A FUN EVENING?
COURTSIDE
Favourite
musician?
ur
?
Sunglass
shape?
What’s your
Royal Box style?
The 
Weeknd
Skream
Quick 
exit
H g
with squad
Wayfarers
Classic, 
elegant
Sushi
Beyoncé 
and Jay Z
Gigi 
Hadid 
and Zayn 
Malik
Over-
sized
French 
fries
Ideal court
side snack?
Hit the 
club
Night at 
the Ritz
Street
What do you wear there?
What is your
after plan?
Hang out 
with squad
Rockband tee
What do you wear there? What is your favorite sport?
Bradley Cooper 
and Irina Shayk
QUIZ
COUPLE GOALS
This Valentine’s Day, we looked up the 
buzziest twosomes in showbiz. Find 
your stylish star pairing with our ‘which 
celebrity couple are you’ quiz
LOVES
Vogue
CALENDAR
CULTURE FIX
Refresh your monthly culture diet 
with Vogue’s pick of things to do
GETTY IMAGES; SHUTTERSTOCK.COM; XENIA HAUSNERLLUKAS FEICHTNER GALERIE; OHANDINFIRELINSTAGRAM; INDIGITAL MEDIA
_________
MUSIC
Barely 17, guitarist 
Quinn Sullivan has 
played with everyone 
from Buddy Guy to 
Eric Clapton. This 
month, he performs 
at the Mahindra Blues 
Festival, which will also 
feature blues vocalist 
Shemekia Copeland 
and soul singer 
Janiva Magness. February
11-12, Mumbai
__________
BOOKS
A confessional diary by 
the ultimate millennial 
star, it is accompanied 
by song notes and 
ample shirtless pin-
up-worthy pictures. 
Zayn by Zayn Malik 
(Penguin Random 
House) reveals the 
artist’s battle with an eating 
disorder and anxiety attacks, and reveals  enough to make his book every fangirl’s  dream come true. 
_______
ART
With the MCH Group of Baselworld and  Design Miami fame as the new co-owners  of the India Art Fair, this year will feature a  stellar lineup of art galleries and artists. The  focus is on contemporary women artists— Noor Ali Chagani, Xenia Hausner and  Tayeba Begum Lipi are just some of our  favourites. February 2-5, Delhi; Indiaartfair.in
Sullivan returns to 
Mumbai this month
Xenia 
Hausner’s 
Twin Peaks 
(2016)
44 VOGUE INDIA FEBRUARY LOVE www.vogue.in
ANKLE CUFFS
Give your mundane
Mary Janes a dose of cool
with bold ankle bracelets
designed by street style
stars Giorgia Tordini and
Gilda Ambrosio of Italian
label Attico. Theattico.com
ETRO

LOVVogLOVESVogueLOVESVogueLOVESVogueVogue
SIGNE VILSTRUP; TORANJ KAVYON; SAGAR AHUJA; INDIGITAL MEDIA; GETTY IMAGES; SHUTTERSTOCK.COM
BEAUTY
PARTY IN THE BACK
The new nude manicure comes with a colourful fl ipside. All you need is some 
grown-out nails and a pointy brush dipped into bright nail pots, and you’ll be 
fl ashing a fun surprise every time you of er a helping hand.
PICK
LOOK BOOK
Three go-to labels for the 
young and fashionable share 
their style inspirations that are 
fresh and au courant
WHO: 
DHRUV KAPOOR
CREATIVE HEAD, DHRUV KAPOOR
 
Millennial style crush: Lotta Volkova 
Favourite current song: Björk’s ‘Army 
Of Me’ (ABA All-Stars Mix)
Favourite millennial trend: Metallics
A trend you’d like to revive: 
Shoulder pads
Hangout spot: Perch Wine & Cof ee Bar, 
Khan Market, Delhi
Your current obsessions: Just 
perfumes—Acqua di Parma Oud and 
everything Balenciaga
On your mood board: Far East and 
lots of Kenzo 
WHO: 
ANAND AHUJA
FOUNDER V CREATIVE DIRECTOR, 
BHANE
Millennial style crush: Sonam Kapoor
Favourite current song: ‘Glowed Up’ by 
Kaytranada (ft. Anderson Paak) and my 
all-time favourite, the Notorious B.I.G’s 
‘Hypnotize’ 
A trend you’d like to revive: Hygiene. 
Everyone wants the “too cool to care” look 
(I’m guilty of it too), but sometimes it’s 
nice to show that we care. Clean up and 
bring back the suits! 
Hangout spot: Basketball court! 
#ballislife 
Current obsession: Acai bowls 
On your mood board: My Dropbox 
archive called ‘online pics’—it comprises 
images of people whose style 
I’ve liked. I occasionally 
scroll through it 
for inspiration.
WHO: 
SHYMA SHETTY L 
PRANAV MISHRA
CREATIVE HEADS, HUEMN
Millennial style crush: Leandra Medine, 
FKA Twigs, Bella Hadid
Favourite current song: The Sofar 
Sounds live version of Wrabel singing ‘11 
Blocks’, Flip Grater’s ‘Oh My Word’ 
Favourite millennial trend: Summer 
layering, sports luxe and sneakers               
with everything
A trend you’d like to revive: 
DIY upcycled denim, bell bottoms
Hangout spot: Blue Tokai and
my reading table
Current obsessions: Acoustic covers, 
metal sheeting on nails, patent leather 
everything, my little cat Toto, Ramen bowls 
and cashmere.
On your mood board: 10 people of 
dif erent ethnicities and body types in 
lingerie, and the Comme des Garçons 
Spring 1995 campaign
48 VOGUE INDIA FEBRUARY LOVE  www.vogue.in
Nail artist Madeline 
Poole mixes nude 
with rainbow
Sonam Kapoor
Anand Ahuja
Shyma Shetty
Pranav Mishra
FKA Twigs
Bella Hadid
Leandra 
Medine
Dhruv 
Kapoor
DHRUV KAPOOR
Wide-legged 
jeans, Bhane
HUEMN
COMME DES GARÇONS 1995
Lotta Volkowa

HOUSE OF
OPULENCE

Built on the pillars of innovation,
creativity, quality, perfection, reliability
and sustainability, ACE Group is a force
to reckon with in the world of real estate.
Over the years, the group has showcased
developments that refl ect engineering and
design excellence, state-of-the-art technology
and uncompromising luxury. Their latest
project, ACE Parkway, is no dif erent. Aimed
at the international community of buyers and
investors, this new property on the Noida
Expressway has been built to perfection.
Designed for the discerning, the luxe 3-side
corner property will feature spacious 2-, 3-
and 4-BHK apartments, with amenities
that will be built to match the worldwide
transitional lifestyle
It’s spread over a lush green landscape,
of ering a fi ne balance between an eco-
friendly environment and inimitable luxury.
Every stunning apartment comes with
breathtaking views of the 42-acre Shaheed
Bhagat Singh Park. The ACE Group also
ensures that location is a top priority for their
properties. It’s no wonder then that they chose
Noida as the destination for ACE Parkway –
one of the most in-demand areas for home
buyers due to its close proximity to shopping
malls, metro stations, hospital, malls and
educational institutions. Owning a home here
combines comfort with convenience in a way
that is hard to resist.
Perfectionists in every endeavour, the
attention to detail at ACE Parkway is
impeccable. From stunning interior décor to
modern and fully equipped kitchens, from the
At the pinnacle of luxury, ACE
Group has redefi ned the way
we live with their revolutionar
 residential projects in Noida.
And now ACE Parkway, the
brand’s latest project is all set to
make new waves in the world of
stylish living
usage of quality materials to contemporary
layout design – it of ers the full package.
Racing ahead of the rest of the real estate
players in the market, the movers and shakers
at ACE Group continue to adhere to the
strictest production standards. They believe
in building long-term relationships and cater
to every client’s needs and dreams. They tap
into applying a human approach to the world
of property that other builders often choose
to ignore.  It’s no wonder then that some of
the country’s most favourite celebrities and
Bollywood stars are endorsing ACE Group.
And while Deepika Padukone is ACE Group’s
brand ambassador, Ranbir Kapoor, Harshali
Malhotra and Kriti Sanon have also been
closely associated with the Group, promoting
the amazing endeavours the Group has to
 its credit.
The project will be constructed in an area
that is approximately 2 lakh sq mt. Expected
to start in December 2016, this project much
like the others by ACE Group will see the light
of day much before its delivery date
Corporate Of  ce Address: Plot No 01B,
Sec-126, Noida – 201303. Call: 1800 11 9999
toll free or sms: ACE 54242
Ajay Chaudhary, CMD ACE Group

shazé plays cupid this Valentine’s Day to make your man the happiest of them all—with the most 
unique, bold and edgy gifts. shazé also picks out the quirkiest presents to pamper yourself in style—
after all, who ever said you can’t be your own cupid?  
Gifting men, especially your signifi cant other, can be a daunting task. And let’s face it, chocolates and candlelight dinners are 
so passé. shazé comes to the rescue with out-of-the-box of erings that’ll not only make the perfect style statement, but we’d 
bet he’d never be able to guess what’s under the gift wrap.  
BE MY
fr
HIM
Every gift doesn’t need 
to ooze with romance. 
This time, give your guy 
something completely out 
of the ordinary. Something 
that makes him see that you 
identify the unique in him. 
Something out of shazé’s 
inimitable of erings—like 
a decanter that looks like it’s 
been designed for a Game 
of Thrones fi lm set. 
Seriously cool.
BE BOLD IN LOVE,
NOT BORING
Statement pieces to mak
guy stand out in the crowd
shazé has the perfect col
of iconic cuf  inks that’ll u
your man’s formal wear g
by several levels. From na
video games to vintage golf—
time to put your heart on his 
sleeve with these exclusively 
crafted cuf  inks.
LOVE LINKS
SWEEP HIM
OFF HIS FEET
A piece from the past, a 
part of your heart—this rare 
gift will truly create sparks. 
Invented in the Renaissance 
period, shoehorns have been 
smart additions to men’s 
closets since forever. Passed 
down through the centuries, 
today the need of this object 
still exists. With a bit of a 
makeover, shazé presents the 
coolest shoehorns—like ones 
with magnanimous silver-
plated animal motifs.  
All is fair in love... so break  the rules and give it a dose of  quirk with The Rule Breaker  by shazé. These watches  are designed for men who  embrace the multi-coloured  side of life. Forget black and  white, bring it on rainbow  hues. Note: These are  limited-editions, so they are  extra extra special.  
RULES ARE MADE
TO BE BROKEN
Statement pieces to make your 
guy stand out in the crowd— 
shazé has the perfect collection 
of iconic cuf  inks that’ll up 
your man’s formal wear game 
by several levels. From nascent 

LOVE IN
THE SUN
L
best kind of love. shazé
r
style with chic, bright colours.
The Pretty Crazy watch
collection features timepieces

2 additional interchangeable
straps—after all, variety is
the spice of life. This is the
perfect style companion.
Loving yourself is the 
best kind of love. shazé 
rejuvenates your sense of 
style with chic, bright colours. 
The Pretty Crazy watch 
collection features timepieces 
in a spectrum of shades with 
2 additional interchangeable 
straps—after all, variety is 
the spice of life. This is the 
perfect style companion.
Tre is no such thing as t sle and shine as you go out dressed to the nines this Valentine’s Day, carrying an  exclusively designed shazé  clutch. These crystal studded  masterpieces are designed  with various themes to suit  every stylish taste. So bling  it on this 14th, and you  celebrate yourself.
A direct refl ection of a woman’ personality is how she decorate her home. shazé introduces  inimitable choices for the  modern women who love to embrace the unique. And  nothing is quite as eccentric as  shazé’s Cold Cast Bronze Busy Bee Bookend. Made of cold  cast bronze, this masterpiece  brings a fl air of elegance to you space. The machinery depicts  modern art while the leaves  exude a traditional look. The  mixture of these two themes  make the bookend truly one  of a kind.A direct refl ection of a woman’s 
personality is how she decorates 
shazé’s Cold Cast Bronze Busy 
brings a fl air of elegance to your 
LOVE IN
There is no such thing as 
too much bling. Add some 
sparkle and shine as you go 
out dressed to the nines this 
fr
HER
Valentine
The perfect excuse to spoil yourself—being single on 14th February. shazé is your ultimate solution. Treat yourself to the edgy 
jewellery and exceptionally designed products that will not only make a bold fashion statement, but will also transform you into 
this year’s coolest trend setter.
Jewellery is always a good 
idea on V-Day. shazé 
of ers a chic collection of 
accessories designed for the 
woman of impeccable taste. 
Inspired by daring, outgoing 
and fearless women who 
believe in their freedom of 
expression—shazé’s jewellery 
has been designed with a 
contemporary twist. Modern 
and rare, each piece is an ode 
to femininity.
I HEART
JEWELLERY
CRAZY KIND OF LOVE
Check out the shazé pop-up at 
Vogue Fashion’s Night Out, Chennai at 
Phoenix Marketcity Chennai on February 22nd, 2017
For more information call 1800 10 222 91;
email: [email protected] or visit shaze.in
LOVEBUG
CLUTCH ON
Making sure you look good 
and feel good even under 
summertime’s sun, shazé 
has a collection of designer 
sunglasses to keep your style 
in check every bright day. 
You’ll fall in love with these 
sunnies, which are uniquely 
designed with stainless steel 
or handmade acetate frames. 
With trendy designs, these 
eye-wears are the best way to 
step into a new, fashionably 
chic look.

DOUBLE UP WITH
T
here’s something addictive about 
photography. Whether it is 
clicking a picture that romances a 
beautiful landscape or one that captures 
an unforgettable moment, a good picture 
goes a long way. I dris Ahmed…an acclaimed 
photographer, fell prey to the addiction of 
travel photography in an enchanted valley 
in Spiti. Known to have shot I nternational 
guidebooks for I srael, Sri L anka and Delhi, he 
initiated the first ever “Phone Photography” 
group show in Delhi in ‹ŒŽ‘. So when I dris 
Ahmed decided to be a part of the selfie 
revolution with Vivo V’ P lus, it only made 
sense. All it took is one click to convince him 
that this phone had all it takes to capture that 
perfect selfie.
Selfie lovers would indulge and enjoy the whole new experience 
of using Vivo’s New P hone V’ P lus, which comes loaded with 
‹Œ MP Dual Front Camera. I t has interesting features like B okeh, 
anti-shake and face beauty that enables you to capture selfies 
equivalent to professional cameras and thus redefining the 
meaning of ‘Selfie with P erfect Duo’.
VOGUIS AHMED


The Perfect
In an age of smartphones and selfies, Vivo V’ Plus has 
successfully revolutionised the front camera. 
Just so that you can click that perfect picture  
with the hashtag … no filterSELFIE

OGUE PURMTIPNDRBLDWTNU TGUHRhPHeGr
 The millenial woman of today lives by the second. And while she’s 
at it, she captures all her special moments with an instagram-able 
memory. Whether it is a lazy Sunday brunch with the girls, a winning 
pitch with the hard-working team, a quiet walk by the breezy 
promenade or a good-old family get-together, every occasion calls 
for a memorable selfie. B ut the best selfies are those that need no 
filters, even the ones clicked at night.PROMOTION

Vivo V’ P lus, the latest addition to the Vivo 
family helps you do just this. I ts ‹Œ mega 
pixel dual front camera with moonlight glow 
is about to become the new rage among 
millennials. This is because while the ‹Œ 
MP front camera ensures stunning clarity, 
the secondary œ MP front camera captures 
depth-of-field information to the t. T ogether, 
these front cameras give you the B okeh 
efect that keep the face stunningly sharp 
while beautifully blurring the background to 
give a professional touch to the images. T he 
moonlight glow aids in brightening up the 
selfie, giving your face a soft radiance even 
if it’s clicked in a dimly lit club or under the 
graying skies.
Another feature that makes you believe 
that Vivo has taken technology a notch higher 
is the shot refocus. T hanks to this, you can 
add focus or blur areas in your pictures even 
after clicking them. T he phone has a powerful 
Ÿ GB RAM, ‘Ÿ GB ROM and a mighty 
Qualcomm Snapdragon ‘‹’ octa-core CPU. 
Just so that your phone operates seamlessly. 
What’s more, its ¢Œ’’ mAh battery has a 
Dual-Charging Engine technology that is 
designed to last long and charge fast. T he 
phone is remarkably sleek, ’.’ inches large, 
with curved edges and ultra-narrow bezels. 
And for the days when you feel clumsy, its fifth 
generation Corning Gorilla glass protects your 
screen with care. 
It’s difcult to look good in every picture 
that you click. B ut the V’ P lus makes this job 
rather easy with its exquisite clarity and natural  colours. And if you go by the title of selfie  queen, this phone is sure to be the jewel in  your crown.

BOKEH MODE
The dual front camera creates a depth£of£field 
efect that keeps faces sharp while creating a 
beautifully blurred background.
MOONLIGHT  SELFIE 
 RADIATE YOUR 
BEAUTY
The V’Plus’s Moonlight Selfie 
creates the lighting efects of a 
professional photography studio, 
giving you the soft radiant 
complexion of a supermodel 
for a beautiful picture£perfect 
image every time.
IND BNDL WHhNDBerWNH’ sWoWrm tttisWsNinNiWHgadcvbo
 m henLuNNpinNBgsWsNWHyWe    m rtWrrLDinNBgsWsN.WHyWe
PERFECT SELFIE TR ICKS 
FOR THE MILLENIAL CHICK
Taking the perfect selfie needs talent. 
But it also needs a talented phone. H ere’s 
how you can take the perfect selfie which  requires no filter.  • First and foremost, discover your angle. Sometimes, just a tilt of the head can make  all the diference.  • And once you’ve found your angle, make sure to find the right amount of light too.  This is crucial. W ith the Vivo V’ P lus’ 
moonlight glow, you get the right amount  of soft light even in the dark. T he light 
falls gently on your face, highlighting your  features that help you look radiant. B ut this 
is not it.  • Be generous with the number of pictures you take. T he more you click, the more 
there is to choose from.
Now that you know the tricks, a no filter 
selfie is just a click away.PROMOTION

GETTY IMAGES; REX FEATURES; ALAMY; PHOTO COURTESY DKNY
VOGUEABULARY
WORD GAME
Keeping up with the 
millennial bae can 
be tough IRL. Avoid 
facepalm situations 
with our easy guide to 
youngspeak
Since breaking 
out as the game 
show whiz in 
Danny Boyle’s 
Slumdog Millionaire
(2008), Dev Patel 
has specialised 
in likable, eager-
beaver characters, 
from the tech 
blogger in The
Newsroom to the 
dizzy hotelier in 
The Best Exotic
Marigold Hotel
(2011). Now the 
26-year-old leaps 
into leading-man 
territory with 
director Garth 
Davis's Lion based 
on a story of a 
village boy who 
winds up on the 
streets of Kolkata, 
1,000 miles from 
home. 
Taken in by 
a Tasmanian 
couple (David 
Wenham and 
Nicole Kidman), 
he becomes a 
sporty Aussie 
who studies hotel 
management and 
has a cool girlfriend 
(Rooney Mara). 
But increasingly 
haunted by his 
origins, he tries 
to track down his 
mother in India’s 
vastness using 
Google Earth. 
It’s the actor’s 
fi rst truly adult 
turn. “Sometimes 
you just run out 
and you’re there. 
With this, it was 
far more internal,” 
he says. “What I 
learned, being a 
very fi dgety human 
being, is the art of 
stillness.” 
Having fi nished 
executive-
producing Hotel
Mumbai, in which 
he plays a Sikh 
hotel employee 
during the 2008 
terror attack, he’s 
also writing a 
thriller steeped in 
Indian mythology—
“in a cool, kick-ass 
sort of Marvel/
Korean cinema-
esque way”—that 
he hopes to direct.
—John Powers
BOY CRUSH
DEV PATEL
This Oscar season, all eyes are 
on the Lion actor
TRACK RECORD
From noughties icons to the new supers, the tracksuit has
always been an A-list favourite
TREND 
THE
NEW
BLUES
Shocking
hues, bold
patchwork
and eye-
catching
embellish-
ments—this
season’s
denim is
anything but
basic
Marc Jacobs 
resort 2017
60 VOGUE INDIA FEBRUARY LOVE www.vogue.in
LOOV
LOOELOOO
LOOS



Jennifer  Lopez
Paris Hilton
Kim 
Kardashian 
West Eva  Longoria
Gigi Hadid
Kendall  Jenner
Rihanna
Amazing or even 
intoxicating. 
When a party is rocking, 
you say “It was lit”. When 
you’re really high, you say 
“I was lit”. Simple. 
Out here. It’s used alongside 
stunning travel photos on Insta 
with the caption “We outchere.”
Suspect. Used to 
describe a guy you’re 
suspicious of or one who 
seems shady. “I think he 
was hiding something, he 
seemed very sus.”
LOVESVogu
#BEAUTYGOAL 
The millennial mouth isn’t afraid 
to talk. And it’s talking in a bright, 
bold hue with a topping of 
glamorous glitter. Dare to listen? 

ROCK SOLID
INDIA’S MINING SECTOR
being one of the core sectors of 
the economy, providing basic raw 
materials to important industries, the 
Make in India initiative paved the way 
for liberalizing FDI up to 100 per cent 
under the automatic route. The result: 
in the last two years, this sector has 
witnessed major policy interventions—
promoting exploration, private 
participation and steadfast growth.
GROWTH IN PRODUCTION
FISCAL FILLIPS
growth in mineral 
production in FY 
2016-17
• Export duties have been
reduced on: 
Iron ore (f nes and lumps <58 
per cent Fe grade), iron ore 
pellets and chromium ores and 
concentrates to NIL
• Bauxite (natural) to 15
per cent
26% 
growth in iron ore and 
chromite production
WITH MINING
7%
1
Make in India, Prime 
Minister Narendra Modi’s 
major national initiative 
designed to facilitate 
investment, foster innovation, 
enhance skill development, 
protect intellectual property 
and build best-in-class 
manufacturing infrastructure 
has made unprecedented 
progress. From mining to 
tourism, telecom to the 
automotive sector, from 
electronics and IT to power, 
food processing, textiles and 
more —it’s been two years of 
stellar milestones and record-
breaking achievements in 
some of the country’s most 
important and f ourishing 
sectors. As 2017 takes off, and 
the initiative continues to 
move forward, here’s a 
roundup of some of the 
biggest successes conquered 
between 2014 - 2016 and an 
insight into the ones to come...
E-AUCTION FOR MINERAL BLOCKS
17 mineral blocks auctioned 
across seven states, resulting in an 
additional revenue of     
and a total revenue of
`47,551 CRORE
`59,639 CRORE

UPWARD TREND IN PRODUCTION AND SALES
FOREIGN DIRECT INVESTMENT
PRIVATE SECTOR PARTICIPATION
FDI increased
by
72%
 2014-16:
$5.25billion
2012-14:$3.05billion
2
◊ National Mineral Exploration Trust (NMET)
set up: 
• 
13 miNERAL exploration projects in 
        Chhattisgarh, Jharkhand, Karnataka, 
        Maharashtra, Madhya Pradesh and Odisha, 
        underway
◊ National Mineral Exploration Policy (NMEP),
2016 approved
• Mining lease/composite license granted only
through auction 
• Post Auction Mining and Approvals Facilitator
constituted to expedite clearances and approvals
• Transfer of captive mining leases allowed
EASE OF DOING BUSINESS TOP GEAR
NATIONAL AUTOMOTIVE TESTING AND R&D
INFRASTRUCTURE PROJECT (NATRIP) SET UP AT:
AUTO-COMPONENT INDUSTRY: ROBUST GROWTH
• Automotive Research Association of India (ARAI), Pune
• Vehicle Research & Development Establishment
(VRDE), Ahmednagar
• Automotive Inspection Maintenance & Training at
(NIAMIMT), Silchar
 2.8 lakh persons trained 
(2014-16)
There has been a growth in turnover:
• 15 per cent growth in turnover to ` 4,90,400 crore
(2014-16) from ` 4,27,700 crore (2012-14)
There has been a growth in exports:
• Exports grew by 22 per cent during 2014-16 to ` 1,39,400 
crore (2014-16) from ` 1,14,000 crore (2012-14)
CATEGORY 2014-15 2015-16PERCENTAGE
INCREASE
PRODUCTION
Electric & Hybrid
Vehicles
17,107 71,909 320%
SALES
Electric & Hybrid
Vehicles
16,513 65,224 295%
PRODUCTION
Passenger Vehicles32,21,419 34,13,859 6%
SALES
Passenger Vehicles26,01,236 27,89,678 6%
PRODUCTION
Commercial Vehicles6,98,298 7,82,814 12%
SALES
Commercial Vehicles6,14,948 6,85,704 12%
THE AUTOMOTIVE sector in India has always been a crucial 
catalyst. India is the largest tractor manufacturer, 2nd largest two-wheeler manufacturer, 2nd largest 
bus manufacturer, 5th largest heavy truck manufacturer, 6th largest car manufacturer and 8th largest 
commercial vehicle manufacturer. It contributes to 7.1 per cent of India’s Gross Domestic Product 
by volume and projects six million-plus hybrid and electric vehicles to be sold annually by 2020. 
Innovation, R&D and a favourable policy regime has put this sector’s growth in the fast lane.
INDIA’S AUTOMOTIVE SECTOR
SKILLING THROUGH
AUTOMOTIVE SKILLS
DEVELOPMENT
COUNCIL (ASDC)

3OPEN FOR BOOKINGS
INDIA’S TOURISM SECTOR
A flourishing tourism
and hospitality sector is considered a direct agent of development and an engine
for socio-economic growth. And for india, it has indeed been bright with foreign
Exchange Earnings (fEEs) from tourism in rupee terms during fY 2016-17(Jan-
Dec, 2016) as ` 1.56 trillion with a growth of 15.2 per cent as compared to the fEE of
`1.35 trillion during fY 2015-16(Jan- Dec, 2015). What’s more, the Domestic tourist
Visits to states/uts have increased by 11.6 per cent in a year to 1.4 billion. As per
the travel & tourism Competitiveness index 2015 of the World Economic forum,
india’s rank climbed up 13 places to 52 in 2015 from 65 in 2013. for every $1 million
spent in travel & tourism sales, $0.18 million of gDP is generated in the agriculture
sector and the wholesale and retail sector gains $0.11 million.
Foreign Direct
investment Up anD Up
investing in WorlD class toUrism
inFrastrUctUre
groWth in toUrist FootFalls
11.6 per cent increase in foreign tourist Arrivals (ftAs) in a year
groWth in Foreign exchange earnings
15.2 per cent increase in foreign Exchange Earnings in a year
skill Development
increase in
fDi in a year
72%
fY 2015-16:
billion
$1.3
fY 2014-15:
million
$777
• 1.85 lakh people trained through various skilling initiatives in 2 years
• An
inDian cUlinary institUte (iCi) established in tirupati

12
institutes of hospitality management approved for the north East
Jan-Dec 2014
Jan-Dec 2015Jan-Dec 2016
% increase (2015 vs 2014)
% increase (2016 vs 2015)
total7.68 million 8.03 million 8.9 million4.5% 11.6%
Jan-Dec 2014
Jan-Dec 2015Jan-Dec 2016
% increase (2015 vs 2014)
% increase (2016 vs 2015)
total$1.2 trillion $1.35 trillion$1.56
trillion
9.6% 15.2%
Swadesh Darshan: •13 theme tourist circuits identified for development. •51 projects worth ` 42.7 billion underway
National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD): • 25 cities identified •Projects worth ` 4.1 billion underway
• E-visa scheme extended to 161 countries • 2.5 times increase in e-visa arrivals in a year
visa regime: a Warmer Welcome

4TRUE CALLING
INDIA’S TELECOM SECTOR
sector shaped by consumer demand, innovation and competitive
forces offers tremendous investment opportunities. With the
second largest subscriber base in the world with 1.1 billion
connections (including fixed phone lines), the telecom industry
is thriving.
recently, india with 275 million smart-phone
subscribers, outpaced the united states, to become the second
largest smart phone subscriber market in the world. the volumes
and potential growth of india’s mobile market makes it an ever
increasingly important investment destination world over.
thE inDiAn tElECom
groWing sUbscriber base
skill
Development
2nd largest subscriber base globally – with
billion connections
lakh people trained
2nd largest smart-phone market globally – with
million users
1.1
3.5
275
Foreign Direct
investment & sector reForms
• $8 billion in FDI • Spectrum sharing, trading, harmonization and auction initiated
groUnD-breaking inFrastrUctUre
Development
• Overall Tele-density reached 86.25 per cent • Rural Tele-density reached 52.43 per cent
manUFactUring on the UpsWing
• 38 new mobile manufacturing units set up since September 2015, creating 38,300 new jobs • Number of mobile phone units manufactured grew by 83 per cent in 2015-16
sector in
india, a sunrise sector, is
poised for immense growth and greater contribution to the world food trade.
the sector has witnessed a number
of initiatives undertaken by the government since June 2014 primarily aimed at scaling up infrastructure for storage transport, tackling the issue of food wastage in the country and creating value addition that will benefit both producers and consumers in
india through facilitating domestic
and foreign investment—for example:
the government has sanctioned 42
mega food Parks out of which 6 mega
food Parks are operational and the
remaining would be operational in the next two years. Each
mega food Park
is expected to create direct and indirect employment to about 5,000-6,000 persons and benefit approximately 25,000-30,000 farmers.
Foreign Direct
investment
mega food Parks
operationalised
skill Development
ease oF Doing bUsiness initiatives
• Single Window Facilitation Cell set up for investors • Help Desk managed by Invest India • 1,590 queries have been answered
Quality
testing
food labs
commissioned
6
cold chain projects completed
56
11
THOUGHT FOR FOOD
INDIA’S FOOD PROCESSING SECTOR
5 thE fooD
ProCEssing
inFrastrUctUre Development
Abattoirs operationalised
$1.16
billion in FDI equity inflow until
september
2016
4
28,199
people trained

6AN XXL OPPORTUNITY
INDIA’S TEXTILES & APPAREL SECTOR
The IndIan TexTIle
industry exhibits the rich cultural heritage of the country
with a wide variety of fabrics, techniques and hues that
reflect the diverse set of people and traditions. One of
India’s oldest industries, it covers an extensive spectrum
of segments, from hand woven/hand-spun, unorganised
segment on one end to capital and technology intensive
organised segment on the other, India is the largest
producer of Jute in the world and is the second
largest producer of silk and cotton globally. What’s
more, this industry is the second largest employer.
The textile sector is a key investment destination
for manufacturers around the world.
Foreign Direct
investment
FY 2014-16:
growth in FdI
FY 2012-14:
$427.6 million
41%
$302.8 million
inFrastructure Development
• new textile parks underway
• new mega textile clusters underway19
3
innovation & r&D
special package
Focus Incubation Centres
(FIC) have been set up to help
budding entrepreneurs develop
innovative technical textiles
`6,000 crore
aims to create
10 million additional jobs
aims to attract
$11 billion additional investments
aims to generate
$30 billion additional exports
skill Development
• lakh youth have been trained
• Over people have been placed,
including 79 per cent of the trained
women
5.3
81%
promotion oF inDian HanDloom

launched on august 7, 2015 to provide
brand value to handloom products
• Indian Handloom Website launched
as a
on February 11, 2016 for all services to
consumers, bulk buyers and handloom
producers
one-stop-plat
Form
inDia HanDloom branD
6

7IN WITH THE I.T. CROWD
INDIA’S ELECTRONICS & IT SECTOR
market of India is one of the largest in the world. as the
demand for high-end products rises in the domestic market,
the Indian eSdM sector is projected to grow at a CaGR of
24 per cent from $70 billion in 2014 to $400 billion by 2020.
T
he eleCTROnICS
skilling initiatives
ease oF Doing business
digital Saksharta abhiyan and national
digital literacy Mission
lakh candidates enrolled for training
Investment Facilitation Cell for the
electronics sector and help desks for Japan
and Israel set up. 914 queries addressed for the
electronics sector
lakh trained lakh certified
and over
99.6
82.747.1
Foreign Direct investment
Total FdI equity inflows:
• 409 per cent increase in FDI in Computer Hardware & Software sector from
$1.6 billion in 2012-14 to $8.2 billion during 2014-16.
• 79 per cent increase in FDI in Electronics sector from $170 million in 2012-14
to $305 million during 2014-16.
power For all by 2022
• 307.28 GW of installed capacity—fifth largest globally • 50,471.41 MW addition in generation capacity since 2014 (until October 2016) • Lowest ever energy deficit of 2.1 per cent • Electricity generation increase:
FY 2013-14: FY 2014-15:
FY 2015-16:
967 bu1048 bu
1107 bu
crore led
bulbs distributed as of
november 2016
17.9
lakh street lights replaced in several
States as of
november 2016
14.5
national leD
programme
innovation tHrougH tecHnology
• National Centre of Excellence in Technologies for Internal Security (
nCeTIS), IIT Bombay, set up
• National Centre of Excellence for Large Area Flexible Electronics (
nCeFlexe), IIT Kanpur, set up
• First Centre of Excellence for Internet of Things (CoE-IoT) in Bengaluru, set up • Incubation centre in Delhi, set up
ease oF Doing business on tHe upswing
• Power Purchase Agreement for hydro projects extended beyond 35 years for an additional period of 15 years • Hydro projects exempted from competitive bidding until
august 15, 2022
8POWER PLAYER
INDIA’S POWER SECTOR
India has the world’s fifth
generation portfolio. now with 100 per cent FdI permitted
under the automatic route in this sector, a major addition in
capacity has been seen in the last two years.
LArGEST POWEr

MI
THE
ISSUE
MILLENNIAL
THE BUSY 
G I R L’ S  
BE AUT Y  
GUIDE
Day t i me
smok y eye s
Bold lips that
st ay a ll d ay
Pe r f e c t l y
messy braids
W H AT  
MAKES 
ALIA 
B H AT T  
THE COOLEST 
GIR L   IN  
BOLLY WOOD?
 HOURS, 
 SOCIAL 
MEDI A , 
  VOLUN T EER S
Can they survive?
INSIDE THEIR MINDS, 
THEIR WARDROBES 
AND THEIR LIVES
FEB
MILE
LN I

sshopsshops
NEW KIDS
ON TH BLO
What better way to catapult your look into the now than
with pieces that have the millennial vote of conf
EDITED BY ANAITA SHROFF ADAJANIA
THE BEST BUYS THIS MONTH
REPORT
HUEMN
VERSACE
RAG & BONE
PUBLIC SCHOOL
MOSCHINO
ALEXANDER WANG
OFF-WHITE
Leather bag,
Gucci, price
on request
www.vogue.in VOGUE INDIA FEBRUARY shop  69
SAGAR AHUJA; SHUTTERSTOCK.COM; INDIGITAL MEDIA

shshopsshops
70 VOGUE INDIA FEBRUARY shop www.vogue.in
ANKLE
BOOT
Set aside your 
stilettos. If you’re 
dancing the night 
away, do it in 
statement boots
PARTY
DRESSING
Peek-a-boo mesh, dramatic 
fringe and lustrous paillettes — 
the millennial take on party 
attire is not for the faint of 
heart.
FAUSTO PUGLISI
LOUIS VUITTON
Cami top, Adam
Selman, 
1,01,600
Cropped knit 
tank, Tome,
 26,750
Organza-
trimmed guipure 
lace dress, Self-
Portrait, 
32,000
Sequinned 
dress, Lanvin,
3,30,500
‘Elodie’ crystal 
choker, 
Giuseppe
Zanotti Design, 
25,350
Fringed leather 
pants, Saint
Laurent,  
1,76,400
Mesh boots, 
JF London,  
67,650
Embellished 
boots, Maison
Margiela, 
42,950
Snakeskin-
ef ect boots, 
Diesel, 
30,350
‘Labyrinth’ 
printed boots, 
Emilio Pucci, 
67,000
‘Ellis’ 
boots, 
Rag &
Bone, 
 40,300
‘Monty’ leather 
Chelsea boots, 
Jimmy Choo, 
67,800
Athiya 
Shetty
Cara 
Delevingne
Kaia 
Jordan 
Gerber
VIRAL BHAYANI; GETTY IMAGES; INDIGITAL MEDIA; SHUTTERSTOCK.COM
Hailey 
Baldwin
‘Boy Chanel’ 
leather handbag, 
Chanel, price on 
request

sshopsshops
REX FEATURES; GETTY IMAGES; SHUTTERSTOCK.COM
72 VOGUE INDIA FEBRUARY shop www.vogue.in
THE TRACKSUIT
The Suicide Squad co-stars prove that 
the tracksuit retains its rightful place as 
key player. Count on the season’s 
It bag to break monotony. 
DENIM
The key to keeping 
the classic young? Dial 
down the decadence 
and stick to basics.  
Denim 
shirt, 
Levi’s, 
 
2,299
Oversized 
jacket, Stella 
McCartney,
 84,850
‘Serafi ni’ corset 
belt, Philosophy 
Di Lorenzo 
Serafi ni, 
 36,600
Slip 
dress, 
Kanelle, 
7,000
Cotton-gauze 
bomber jacket, 
Koza, 57,560
Bomber jacket, 
Tommy Hilfi  ger,  
7,999
‘Attila’ trousers, 
P.E Nation,
 9,400
Bowling bag, 
Prada,
price on request
Hailey 
Baldwin
Kendall 
Jenner 
Karlie Kloss 
Gigi Hadid
Cara 
Delevingne 
and Margot 
Robbie
Oversized 
trackpants, 
Vetements,
 
55,200
Trackpants, 
Alessandra 
Rich, 51,800
Cady 
bomber, 
Elie 
Saab, 
1,71,000
Shorts, 
Alexander 
Wang,   19,500
‘Alana’ distressed 
jeans, J Brand, 
 29,000

shopshopsshopsshops
LEGGINGS
For the sartorially courageous 
generation, the sporty basic is 
as much at home in a bar as it 
is in spin class.
Printed leggings, 
Adidas by Stella
McCartney,
 
6,400
Retro stretch-cotton 
soft-cup bra, Calvin
Klein Underwear,
 5,000
Cropped 
knit blouse, 
MSGM, 
 30,100
‘Clementia’ 
jeggings, Philipp
Plein,  22,500
Jewel detail Italia 
T-shirt, Dolce &
Gabbana, 
 67,400
Lace bralette, 
Giambattista
Valli, 50,000
Graphic print 
and mesh 
performance 
leggings, Prabal
Gurung Sport,  
11,400
Bella 
Hadid
Gigi 
Hadid 
Alia 
Bhatt
Knit leggings, 
Y- 3, 
19,800
74 VOGUE INDIA FEBRUARY shop www.vogue.in
THE ROBE
COAT
Inside out defi nes the mood 
of the moment. Take a cue 
from King Kylie and work the 
sensuous, boudoir staple on the 
streets and beyond.
Sunglasses, 
Ray-Ban,
 
7,999
‘Majorelle’ 
coat, Etro,  
2,93,000
Oversized trench 
coat, Roksanda, 
 1,95,400
Striped jacket, 
Urvashi Kaur,’
 11,750
Silk robe, 
Roberto
Cavalli,   
6,91,500
Long parka 
jacket, Isabel
Marant,  95,500
Kylie  Jenner
GETTY IMAGES; REX FEATURES; SHUTTERSTOCK.COM

+++
shops
This Valentine’s Day, defy date-night diktats and embrace the unconventional
STYLE STEALS
NEW LOVE
SHEER SHIRT + A-LINE MINI
GLAM PRETTY PINK ’70S
1
1
1
1. Ruf  ed blouse, ASOS , 3,235 
2. Denim skirt, Tommy Hilfi  ger,  4,999
1. Lace blouse, Miss Selfridge,  2,999 
2. A-line skirt, Diesel,  3,795
1. Sheer blouse, Nine by Savannah Miller 
at Debenhams, 25,775 
2. Corduroy skirt, Superdry,  4,990
2
2
2
78 VOGUE INDIA FEBRUARY shop www.vogue.in
Accessorise
Shelve your clutch and
go hands-free with a
classic cross-body bag
Block 
heels, 
Aldo, 
5,490
Slingback 
sandals, Charles 
& Keith,  5,299
Suede 
heels, 
Dune, 
7,999
‘Amali Ava’ 
sandals, 
Clarks,
5,999
Saddle bag, 
Accessorize,
3,445
ON THE BLOCK
Equal parts comfortable and chic, chunky heels make for the perfect ally
SPLURGE

+++
+++
1. Pyjama shirt, Next ,
3,085
2. Cropped jeans, River Island ,
3,600
shops
TURTLENECK + SLIP DRESS
1
1
1
Accessorise
What better accessory 
for the occasion than 
statement earrings 
that spell love?
1. Knit turtleneck blouse, Dorothy Perkins ,
2,055
2. Satin cami dress, Glamorous ,
2,995
1. Ribbed jumper, Marks & Spencer ,
2,499
2. Lace slip dress, Only ,
2,495
2
2
2
SEQUINNED  LACE
Earrings,
H&M
Studio,
999
METALLIC
1. Ribbed jumper, New Look ,
1,540
2. ‘ Salina‘ sequinned dress, Monsoon ,
8,490
1. Trousers, Zara,
2,790
2. Shirt, Vero Moda ,
1,899
1. Pyjama shirt, Mango,
3,490
2. Flared-hem trousers, Topshop
3,035
Accessorise A delicate layered 
necklace never fails to lend 
the perfect fi nishing touch
FLARED CROP + PJ TOP
2
2
2
Layered
necklace,
Ayesha
Accessories,
698
80 VOGUE INDIA FEBRUARY shop www.vogue.in
DRINKS  MOVIE  BRUNCH
1
1
1

sshops
The statement earring
Let your ears do the heavy lifting. Bonus 
points for subtle mismatching. 
INDIGITAL MEDIA
We’ve scoured the runways to 
give you the f nest of spring 
fashion—consider this your one-
stop shop for the new season
REPORT
FRESH
TAKE
The Western bag
Channel your inner cowgirl and 
hang up your tote for a Western-
inspired cross-body number. 
Retro beach look
Everything old is new again. Retro-
inspired swimwear is just what your 
vacation wardrobe needs.
The summer twinset
Ditch fl owy maxi dresses for 
laid-back separates. Throw on a cap 
for unexpected street cred.
The
glam
hoodie>>
The sporty 
staple may have 
gone from gym 
to street but 
eye-catching 
embellishments 
make it worthy 
of Studio 54.
<<The
slogan tee
The wordy separate 
is our favourite way 
to make a statement 
this season. 
>>Logo
stilettos
Classic shoes go 
loud and proud 
with  logo  heels.    
CHANEL
DIOR
MICHAEL KORS
‘The Darling’ bag,
Bottega Veneta, 
price on request
Antique silver 
earrings, 
Alexander
McQueen, 
1,00,300
Patent leather 
pumps, Saint
Laurent, price 
on request
82 VOGUE INDIA FEBRUARY shop www.vogue.in
Hooded 
sweatshirt, Dolce
& Gabbana, 
3,18,100
<<
<<
<<
<<

shshops
INDIGITAL MEDIA
<<The paper
doll dress
 Take a trip down 
memory lane with 
the nostalgia-packed 
number. 
The
embellished
bag
 Count on a scene-
stealing carry-on to 
play up the drama. 
‘Palladium’ 
lipstick case 
with Loveblade 
motif, Valentino
Garavani, price 
on request
‘Kan I’ bag, 
Fendi,
 
4,04,750
The mini
clutch
It’s the little things. 
Lift the weight of  
your shoulders and 
opt for a small yet 
impactful clutch. 
>>The
band
jacket
The military-
inspired separate 
stands at ease with 
quirky detailing in 
the season’s pink!
<<The pink
dress
For Sunday brunch 
or date night, make 
the demure pink dress 
your go-to this spring. 
MOSCHINO
BALENCIAGA
Embroidered 
puf -sleeve 
kaban jacket, 
Dsquared2, 
 
4,07,500
Rubber slippers, 
Prada, price on 
request
>>The boot
pants
Why stop at thigh-
high when you can 
go all the way? 
The statement
slides
Bold fl orals and vibrant shades 
bring fashion’s favourite 
shoe into bloom.
<<
<<
<<
CÉLINE
84 VOGUE INDIA FEBRUARY shop www.vogue.in

sshops
INDIGITAL MEDIA
86 VOGUE INDIA FEBRUARY shop www.vogue.in
>>Denim
on denim
When it comes 
to true blues, 
we don’t mind 
seeing double.
>>The
belt bag
The buckled 
number is 
guaranteed to 
take your style 
game up a notch.
Utility glam>>
Risqué cut-outs and slits lend a glamorous 
edge to the laid-back trend.
<<The trophy jacket
Nothing can elevate an outfi t like a 
game-changing cover-up. 
Patchwork jeans
With whimsical patchwork and 
detailing, the wardrobe basic 
goes from classic to cool.  
The tracksuit>>
At the aiport or at the club, the athleisure 
staple continues to call the shots. 
GUCCI
VERSACE
LOUIS VUITTON
Multi-fl oral patchwork 
jeans, Roberto
Cavalli,
1,31,900
Ruf  e bag, 
Burberry, 
price on request
BALMAIN
<<

www.svacouture.com
SPRING SUMMER 2017

THE SECRET
SOLUTION TO
THICKER,
STRONGER
HAIR
REVEALED!
Hair is the thread that connects us to our 
identity. Its health and beauty defines our 
style. But our urban lifestyles, riddled with 
stress, pollution, unstable diets and poor 
sleeping habits, often takes a toll on our hair’s 
health. Not anymore. The “NEW” Pantene 
promises to strengthen your hair, unlike any 
other product, giving you thicker, stronger 
hair in  days. In collaboration with Vogue  
India, Pantene opened a -day challenge to 
validate their claim.
The “NEW” Pantene is a magic potion 
that combats all your mane woes, giving 
you thicker, stronger hair. Vogue  India and 
three beautiful women put it to the test 
with a -day challenge

TILIKA VISPUTE 
“Straight hair is difficult to maintain. It tends 
to break easy and appears quite thin. A 
friend then told me about Pantene’s -day 
challenge. The effects were noticed right 
after the first two washes. Finally, after 
 days, the “NEW” Pantene made 
my hair stronger from root to tip. And 
even though my hair is poker straight, after 
using the shampoo, it looked like it got a 
complete makeover—smoother, thicker and 
more manageable. I urge everyone to take 
up this challenge, it’s absolutely worth it”
SAARRAH ALI
“I am someone who loves 
experimenting with different hair 
colours. I love going in for highlights 
and trying bold hues on my hair. But 
colour treatments, no matter if they 
are ammonia-free or not, come with 
a price—hair damage. My hair stylist 
told me to try Pantene’s -day 
challenge. In just three washes, I 
could already see the difference. 
I went on to finish the -
day Pantene challenge and 
emerged with stronger, 
fuller hair that didn’t fall. 
What’s more my colour stood 
out better than ever before, 
because my hair was healthier 
and thicker. Unbelievable! I 
insist you give it a try.”
 
POONAM BASU
“I travel a lot for work—by bus, train and flight. This causes my hair 
to be exposed to different environments, weather change and lots 
of pollution. Because of this my hair started 
looking lifeless, thin and dull.  This took 
a toll on my confidence. One day I 
stumbled upon the Pantene -day 
challenge on the internet. I was 
intrigued to try it. A few washes 
in, and my hair began to look and 
feel healthier.  days later, my 
hair felt stronger than ever 
before. The “NEW” Pantene 
not only transformed my 
hair, but also restored 
my confidence. Now I 
don’t just wash my hair, 
I strengthen it, inside 
and out. I definitely 
recommend it.”
 
CHALLENGE
ACCEPTED?
Hundreds of girls from around India, 
who have been fighting tress stress,
took the -day Pantene challenge
and tracked their transformation along 
the way
Three of them—Tilika, Poonam and Saarrah 
express their experiences as they discover 
the power of the “NEW” Pantene shampoo. 
The super shampoo gives these girls thicker, 
stronger hair in just  days. Which means, 
hair that looks and feels amazing, all the time. 
Hair that is easier to style. Hair that even 
when not styled, looks perfect. And even the 
worst hair day is the best.       
THANKS TO ITS PROVITAMINS FORMULA AND THE 
GOODNESS OF OIL, THE 
“NEW” PANTENE STRENGTHENS HAIR 
FROM ROOT TO TIP, GIVING YOU 
THICKER, STRONGER 
HAIR IN JUST  DAYS.
 NO WONDER ALL OUR 
PARTICIPANTS GAVE IT A
                                    SCORE.
THE SECRET ?

+
+
++
shops
Diamond and
pearl bangle,
Jaipur Gems
Diamonds set
in gold earrings,
Pink Haze
Collection by
Forevermark
We’ve created the likeliest of pairs from
the season’s statement stunners
Diamonds and
enamel set in gold
bangle, Orra
‘Anhata’ enamel,
uncut diamonds
and pearls set in
gold earrings,
Notandas
Jewellers
90 VOGUE INDIA FEBRUARY shop www.vogue.in
CONSCIOUS COUPLING
JEWELLERY
‘White Light’
diamonds set in
gold choker,
Azlee
Diamonds, rubies
and emeralds set
in 18K white gold
earrings, Gala
Brothers Fine
Jewels
REX FEATURES; GETTY IMAGESDiamonds set
in 18K gold swirl
bracelet, Aurelle
by Leshna Shah
Diamonds set in
18K gold bracelet,
TBZ - The
Original

+
+
+
Pink sapphires 
and black 
diamonds set in 
18K double-fi nger 
ring, Mirari
‘Myga’ black and 
white diamonds 
set in gold ring, 
Jaipur Jewels
‘Lotus Ripple’ 
diamonds set in 
18K white gold 
bracelet, 
CaratLane
Bracelet, 
Melorra
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SUPERFOOD.
SUPER SKIN.
Taking the goodness of superfoods to the next level, 
The Body Shop introduces a collection of expert facial 
masks so that your face feels as good as it looks 

MULTIfiMASKING RITUALS
There are days when you fi nd yourself looking 
into the mirror to fi nd a jigsaw of skin types 
right on your face. With an oily t-zone and dry 
cheeks, you wonder which skin type your face 
really belongs to. Every section of your face, 
needs to be treated dif erently but with equal 
attention. This is where multi-masking comes 
into play.
REPLENISHING POTION: 
Use a combination of three face masks to 
reclaim your glow. Apply the Amazonian Acai 
Energising Radiance Mask to your forehead 
and nose. Then paint your cheeks with the 
Ethiopian Honey Deep Nourishing Mask. 
Finally, take the British Rose Fresh Plumping 
Mask and apply it on your chin. Allow them to 
sink into the skin for fi ve-to- minutes. 
HIMALAYAN CHARCOAL 
PURIFYING GLOW MASK
This  per cent expert formulated vegan 
mask is inspired by ayurvedic traditions. It 
helps to release impurities and toxins caught 
in the skin with a concoction of bamboo 
charcoal from the Himalayan foothills, green 
tea leaves from Japan and community trade 
organic tea tree oil from Kenya. Rich in 
antioxidants. It gently exfoliates the skin and 
thoroughly cleanses it by drawing out excess 
oil and impurities.
DETOX
CHINESE GINSENG f RICE  CLARIFYING POLISHING MASK This creamy exfoliating mask is the magic  mantra for dull, uneven skin. It’s derived  from Chinese traditions and fashioned with  natural ingredients from Northeast Asia and  South America. The fusion of ginseng and  rice extracts from China and the community  trade organic sesame seed oil from Nicaragua  magically brighten the skin. Toning it.  Revitalising it. Moisturing it.
BRIGHTE
ENERGIS
AMAZONIAN ACAI ENERGISING  RADIANCE MASK The vicious circle of fatigue in our hectic lives  needs to be combatted with a mask inspired by  the rituals of Amazonian tribes. This juicy mask  is packed with natural ingredients from South  America. The Brazilian acai berry extract and  the guarana seed extract fi ght the appearance  of fatigue and have energy boosting properties.  Fused with this is the community trade organic  babassu oil, which softens the skin, giving it a  lovely radiance.
SUNDAY INDULGENCE:  A relaxing ritual for partied-out souls, use  three of the fi ve face masks to rejuvenate your  skin. Smear the Himalayan Charcoal Purifying  Glow Mask on your forehead and nose, apply  the British Rose Fresh Plumping Mask to  your cheeks and the Chinese Ginseng & Rice  Clarifying Polishing Mask to your chin. Let it  settle for fi ve-to- minutes and say hello to  fresh, hydrated skin. 
Now that you’re an expert at multi-masking, 
it’s time to step up your beauty regime 
without stepping out.
Available at The Body Shop stores
across India. For more information or to
shop online, visit Thebodyshop.in
ETHIOPIAN HONEY DEEP 
NOURISHING MASK
Soft. Supple. Smooth. That’s how we all want 
our skin to be. But for that, you need to fi rst 
nourish it. This mask is inspired by African 
healing rituals, made with the fi nest natural 
ingredients. The Ethiopian community trade 
organic honey revives the skin, while the 
community trade marula oil from Namibia 
improves its elasticity. And to keep dryness at 
bay, the Italian community trade organic olive 
oil works its magic.
NOURIS
W
hat if you could feed your skin  the kind of food that not only  lets your skin stay fi t but also 
makes you feel like a million bucks? The Body  Shop brings you a whole new range of expert  facial masks that let you do just that. Packed,  crushed and drizzled with natural superfoods  that are  per cent vegetarian, these masks  are formulated without parabens, paraf  ns,  silicone and mineral oils. Without a doubt,   these masks are your best bet to purify, nourish  and polish your skin to help you look as good  as you feel inside.
BRITISH ROSE FRESH 
PLUMPING MASK
Never underestimate the power of well 
moisturised, glowing skin. This refreshing gel 
mask is infused with natural ingredients and 
inspired by European bathing rituals. While 
rosehip oil from Chile gives your skin an even 
tone, the community trade organic aloe vera 
from Mexico soothes every cell that it masks. 
Better still, it has the goodness and essence of 
organic, hand-picked rose petals from Britain.
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Business travel, early morning meetings and a 
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The red pout symbolises confi dence. And is 
every millennial woman’s secret weapon, so use 
it well.
OWN THIS: M.A.C Retro Matte Lipstick - 
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The millennial woman is a daughter, a 
businesswoman and a trendsetter. She’s a multi-
tasker who needs a skincare product that’s just
like her.
OWN THIS: Clinique Pep-Start HydroBlur 
Moisturizer. An oil-free, light-weight 
sunblock, it blurs imperfections and provides 
all-day hydration. Wear it alone, under your 
foundation or touch it up over make-up. 
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The millennial woman picks the best brands 
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The millennial woman communicates with her 
eyes. That’s why she needs to accentuate them 
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OWN THIS: Bobbi Brown Long-Wear Gel 
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mattifying primer, 
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ANKITA CHANDRA
THE MONTH IN art, society, photography, books AND music
EDITED by anindita ghosein
www.vogue.in Vogue india FeBRuaRY 2017 101
spotlight
Democratising app-building, fighting for free
speech, or keeping the web safe, it seems
there’s not much that India’s Gen Z-ers can’t
do. Most importantly, they aren’t held back by
the fear of failure, finds PAHULL B AIns
20 under 26
bright
spark
Entrepreneurial
and dynamic,
Shivesh
bhatia
and Akanksha Deo Sharma are part of our line- up of creative millennials winning big this year

102 voguE indiA FEBRuARY 2017 www.vogue.in
ankit
shah, 25,
founder, Tea
Wi
Th STrangerS
Dare factor:
Challenging millennials to mingle offline
“Listen more” is the best
piece of advice
ankit
Shah ever received. Take his Silicon Valley-based startup Tea With Strangers, an
airbnb-like community
that connects and celebrates the joy of conversation over a friendly cup of tea, as proof. “Towards the end of college
i grew
far less tuned into my studies and more tuned into the perspectives and backgrounds of those around me,” explains Shah. So he launched an initiative called Tea with
ankit,
which brought together “over 250 strangers for what turned out to be amazing conversations.”
from there, he kept
scaling it up, until Tea With Strangers, in its current avatar, was born.
and what does he love
most about the project? “Connecting people who regularly surprise each other.”
the tea you
stockpile at home?
“Peppermint”
aDiti
ashok, 18,
go
Lfer
Dare factor: Setting new standards for golf in
india
at just 18, aditi ashok is
already making history. She’s the first
indian
woman golfer to qualify for the
olympics, and
also the first indian to
win a Ladies european
Tour title (which she clinched at the
hero
Women’s indian open
in gurgaon last year). “i
started playing golf at the age of five and a half, and ever since
i’ve wanted to be a
professional golfer,” she says.
realising
childhood dreams isn’t the only driving force behind her burgeoning career.“
i get to travel
to different parts of 
the world, meet new people and experience different cultures,”
she says. Your superpower? “Staying calm”
akanksha DEo
shaRMa, 25, deSigner
Dare factor: Becoming the youngest member
of ikea’s design team
a year into her commerce degree at delhi
university, akanksha deo Sharma decided to take
the entrance exam for nifT. “i was fascinated with
how design is a part of everybody’s lives,” she says. This eventually led her from
delhi’s organised chaos
to a sleepy village in Sweden, where she served as the only
indian on ikea’s design team. “ikea was
doing an india-inspired collection in collaboration
with designer Martin Bergström and nifT delhi,”
she says. “i applied to be a part of the project and
ended up working on a number of projects at the
ikea headquarters in Älmhult.”
Design favourite? “Zaha hadid’s liberated
architectural geometry.”
in

www.vogue.in Vogue india FeBRuaRY 2017 103
RUPI KAUR, 24,
author and poet
Dare factor: tackling vulnerabilities with a
strong voice
heartbreak, sexual assault, the immigrant
experience—nothing is off-topic for Canada-born poet
rupi Kaur.“I began to write poetry because
it gave me a voice I felt I didn’t have growing up,” she explains. “It was my way of articulating the experiences I was going through.”
her words
resonate with young women around the world, earning her Instagram account, where she regularly posts her poetry, over 8,00,000 followers, and her first book, Milk And Honey, a spot on global bestseller lists. “
as South asian women, we have a
deep history of our womanhood being challenged, crumbled and silenced.
these generational stories
move me to document them through poetry.”
An app you can’t live without?
“Google Maps”
BISMAN DEU, 19,
Student; Inventor, Green Wood
Dare factor: Creating feasible solutions for
real-life problems
“When I was younger, I was always that curious,
annoying kid who asked too many questions,”
says Bisman
deu. It’s this interest in the ‘why’ of
things that led her to create a synthetic building material out of rice waste, coined ‘Green Wood’.
her invention was in response to seeing farmers
burn their rice fields every year in punjab. “Instead
of just accepting the fact that there is a problem— pollution due to the burning of rice waste—I decided to do something about it,” she explains. “I started researching the properties of rice husk and found it had a high silica content, was waterproof and termite-resistant.
that’s when I had a eureka
moment.” Currently studying economics, politics and international studies at
university of Warwick in
the uK, deu, whose innovation has received interest
from commercial companies in India and as far as
ecuador, plans to file for a patent for Green Wood.
She will be speaking at the Women economic
Forum in delhi this May—we’d say that’s a step in the
right direction. Weirdest thing you’ve ever Googled?
“Wrestling moves to try on siblings.”
an
KI
ta
C
handra; ad
Il ha
S
an; a
S
hley
B
atz;
B
alj
It
SI
n
G
h
>

104 voguE indiA FEBRuARY 2017 www.vogue.in
SOUVID
DATTA, 26,
multimedia
journalist and
documentary
filmmaker
Dare factor: Braving
conflict areas and
war zones as a
photojournalist
solo travel excursions
armed with an iPhone set
souvid datta on
the path of visual storytelling. “
it’s never
been more possible to learn and thrive professionally through your own grit and ingenuity,” he says.
that
self-made path has led him to the
isis-fighting
Peshmerga barracks in
iraq, the red-light district
in kolkata, and refugee
camps across europe.
“i’ve come to terms with
living in a world of stark contrasts,” he adds. Your most unlikely inspiration? “
japanese
anime. its protagonists
are unapologetically curious.”
AYeShA
AzIz, 21, Pilot
Dare factor: Becoming one of
india’s youngest
female pilots
a need to be constantly
on the move sparked
ayesha aziz’s interest
in aviation as a young girl, eventually leading to a student pilot license at 16 and a commercial license at 21. “
i travelled a lot as a
kid... and i realised that
i’m not built to stay in
one place,” says aziz.
regular visits from
mumbai, where she
lives, to kashmir to visit
family, cemented her love of being up in the air. “
airplanes fascinated
me,” she says. “every
takeoff would give me goosebumps.
more
than my destination, i’d
be excited to go and see pilots, and to fly!”
A word you most identify with? “
eleutheromania. i’m
freedom-obsessed in every aspect.”
mAnjIT
ThApp, 23,
illustrator
Dare factor: turning
her sketchbook into
a career
the uk-based
illustrator’s blend of melancholic, strong- jawed women and bold graphics is anything but conventional, but so is her career choice. “
i was initially going
to study literature but then decided to pursue a career that
i was
passionate about.” that
passion has earned her a spot on Dazed’s list of fashion illustrators to follow, projects with
refinery29 and adobe
Photoshop, and over 50,000 followers on
instagram. When not
creating prints, t-shirts
and phone cases for her online shop, she sketches limited-edition looks from the runways of
ashish, Gucci
and Givenchy.
An artist you love to Insta-stalk? “Gill Button (@buttonfruit)”
ATITA VergheSe, 23,
skateBoarder and founder, Girl
skate india
Dare factor: empowering young indian girls,
one skateboard at a time
a posse of girls swooping up and down on
skateboards at a graffiti-covered park is one of the last things you’d expect to see in
india. But atita
Verghese is determined to make it a reality. in 2012,
the Bengaluru girl began teaching skateboarding to underprivileged children, and eventually helped build 10 skate parks in
india with the assistance of
Holystoked, a skateboarding collective. she’s also
founded Girl skate india, an online community that
encourages women to take up skateboarding. “i’m
hoping to reach out to girls and get them excited to skate, to get out of their comfort zones, and to see if their passion lies in this realm.”
Your plans for 2017? “
skating, surfing and jumping
off a cliff higher than i did last year.”
in

girish parikh; filip jedraszak; taras taraporvala
www.vogue.in Vogue india FeBRuaRY 2017 105
SHIVESH
BHATIA, 20,
food blogger,
recipe developer
and food
stylist
Dare factor:
blending
food and social media into one potent mix
a look at shivesh
bhatia’s instagram feed
is a deep dive into a hyper-photogenic world of cakes, doughnuts and puddings.
from burning
an entire batch of pre- mix cupcakes when he started out to giving his
insta followers serious
#foodenvy now, bhatia
has come a long way. “
i’m so glad i started
early,” he says. “i have
so much time to learn, unlearn, experiment
and discover new things.” Up next:
pastry
school. Your comfort food?

pasta. it can be made
in so many ways that i’d
never get bored of it.”
nAmrATA
puroHIT,
23, pilates
and barre instr
Uctor;
partner, the
pilates stUdio
Dare factor: becoming
the world’s youngest
stott pilates instructor
a severe knee injury
from a horse-riding accident would deter any teen athlete, but for
namrata
purohit it became the
reason to keep going.
determined to get
herself back in action, the national-level squash player, then 15, decided to give
pilates a shot. “after
trying many different forms of fitness,
i tried
pilates and fell in love
with it,” she says. “i love
that it takes care of every aspect of fitness.”
a desire to share it
with others led her to open
the pilates &
altitude training studio
in Mumbai with her father at age 16, and becoming the world’s youngest instructor of
stott pilates—a
variation on the form that focuses on the natural curvature of the spine—at just 21. Your no-fail workout song? ‘
eye of the tiger’
moHInI DEY, 20, bass player
Dare factor: building a rep as one of the country’s best guitarists
at just 20, Mohini dey has already got a decade’s worth of musical work behind
her. she’s played with Ustad zakir hussain, shared the stage with ar rahman,
recorded with steve vai, and is working with legendary producer Quincy jones
next. With musically inclined parents (her mother is a singer and father a bassist), it’s no wonder she was drawn to music from an early age. “My dad noticed my interest in music and guitars, and started giving me lessons; he also took me to his studio recordings and gigs.”
now she can’t imagine herself doing anything else. “i
don’t look at it as work—it’s my first love and true passion.” Your earliest music memory? “
learning the c major scale at age three.”>

saket modi, 26, ethical
hacker; ceo, co-founder, lucideus
dare factor: Becoming a world expert on
cyber security
“Who doesn’t want to hack? Be it your boyfriend’s
facebook account or your boss’s email, everyone has
a hacker hidden in them,” says cyber security expert
saket Modi. firmly on the ethical side of hacking,
Modi’s built a career advising clients ranging from
the Ministry of defence to standard chartered
Bank. “the future looks exciting,” he says. “We can
do things today that are far beyond any sci-fi movie of the ’90s.” With this evolving technology, though, comes greater risk.
so what’s Modi’s tip to keep
yourself cyber-safe? “assume that everything you do
in cyberspace is being remotely watched.”
an app you can’t live without? “ spotify.”
sHReYa
daLmia,
23,
creative
director and editor, Curry
Magazine
dare factor:
launching an indie
magazine without any publishing experience
tales from india’s lgBt
community, modern illustrations of
kali,
and an interview with
sabyasachi Mukherjee
are just some of the stories in the debut issue of Curry,
dalmia’s
magazine, which acts as a bridge between
india
and london (where she
lives). she may not have
editorial experience— Curry morphed from a college project into an actual product— but she’s clear about her vision. “With the political climate, Brexit and
trump [threatening
to] deport immigrants, this crossover product was important,” she says. Favourite indie magazine? “Toiletpaper
and
rookie.”
PaRam
JaGGi, 22,
ceo, hatch
technologies
dare factor: turning
innovation into a career in his teens
Meet the desi
tony
stark. at just 17, texas
student Param Jaggi
invented a device that
won him an award
from the
united
states environmental
Protection agency.
dubbed the algae
Mobile, it could be inserted into a car’s exhaust pipe to convert its
co2 into oxygen.
“i started formally
‘inventing’ when i was
12,” says Jaggi, who is now the
ceo of hatch
technologies, which
allows users to build mobile apps without coding. “
hatch’s goal
is to democratise software for the masses, and empower young entrepreneurs.”
most unlikely source
of inspiration? “ street
vendors—the purest form of entrepreneurs.”
sHReYa
sinGHaL, 25,
laWyer
dare factor: fighting
the indian constitution
as a law student
it wasn’t so long ago
that something you posted on social media could land you in jail.
thanks to shreya
singhal, it’s a thing of
the past. When two girls were arrested in 2012 for violating section 66
a
of the it act—which
bars free speech on the internet—
singhal, then
a law student, was the first to file a petition against the archaic law. “
it was a threat to
our democracy,” she explains.
though law
was never her goal before, she is glad to have joined her family profession. “
i love the
rush of going to court and making my case,” she says. Guilty pleasure: “
eating gummy bears
in bed.”
106 voguE indiA FEBR
uARY 2017 www.vogue.in
in

www.vogue.in VOGUE INDIA FEBRUARU   107
 JASLEEN
POWAR, , 
RAPPER 
Dare factor: Fighting 
the rap world’s 
patriarchy as a second-
generation immigrant
Storyteller, rapper, 
poet… Call her what 
you like, but one thing 
about Jasleen Powar 
aka Horsepowar’s work 
is her ability to blend 
self-deprecation, brown-
girl pride and social 
consciousness into one 
heady mix. “There’s a 
lot of segregation in 
Indian culture, far too 
much classism, racism 
and sexism,” she says. 
“These issues need to 
be addressed. If I’m not 
doing it, I’m wasting 
this platform.” Inspired 
by artists such as Nelly 
Furtado, Das Racist 
and Tupac, Powar is 
driven by the constant 
need to prove herself 
in the male-dominated 
world of hip-hop. 
Worst piece of advice
received? “Speak with 
an OTT Indian accent 
because ‘ethnic’ is in.”
 SIRHAAN
SETH, , 
CEO, SMS  CONTRACEPTIVE  Dare factor: Taking  sex out of the box 
“I’m largely unaf ected 
by notions and taboos” 
is precisely the sort 
of thing you’d hope 
the founder of a 
contraceptive delivery 
service would say. 
“I once saw a friend 
struggle to ask for 
condoms at a chemist,” 
explains Sirhaan Seth. 
“Every aspect of my 
business mitigates that 
awkwardness—from 
ordering via Snapchat 
to the logo-less delivery 
boys.” The Ashoka 
Fellow is proud of what 
his company stands 
for. “It’s not just about 
sex, it’s about safe 
sex. And to build a 
business around that, 
as a teenager, is a 
responsible thing to do.”
Favourite emoji?
 FARRHAD
ACIDWALA, 

FOUNDER, 
ROCKSTAH MEDIA  Dare factor: 
Launching his own  marketing consultancy   as a teen
Founded in 2009 by 
then-teen Farrhad 
Acidwala, Rockstah 
Media, a design and 
marketing consultancy, 
now counts Tata Steel, 
Rajeev Masand and 
Parmesh Shahani as 
clients. “It started with 
my love for design and 
fl air for technology,” 
explains Acidwala. 
Deterred by “literally 
everyone,” he was told 
to fi nish his education 
before indulging 
any entrepreneurial 
ambitions, but it was 
a ‘don’t talk, just do’ 
mindset that pushed 
him to take the leap.  
Weirdest thing
you’ve ever Googled? 
“Why do Mentos make 
Coke explode?”
ARCHY JAIN, ,  VOCALIST 
AND BAGPIPER Dare factor: Picking bagpipes over guitars
It’s probably safe to assume that, outside of 
Scotland, most people’s notions of bagpipes don’t 
extend beyond visions of ageing men in kilts. But for 
Archy Jay, it represents her greatest inspiration and 
challenge. A self-taught musician, she taught herself 
with the help of a few online guides. Her biggest 
test was playing ‘Hourglass’ by heavy-metal band 
Lamb of God. “It has a tough rif , even on a guitar. 
Plus, nobody had ever played it on bagpipes before, 
so there was no sheet music or guide,” she adds. “I 
broke down multiple times but eventually nailed it. 
My video caught the attention of the band itself and 
that just made it all worth it!” 
Worst piece of advice received? “Teach your dog 
the bagpipes—you’ll go viral.” 

ANKITA CHANDRA; DANA ZAMZUL

R BURMAN
in
ASHISH PATIL,
43, BUSINESS AND
CREATIVE HEAD, Y
FILMS (THE YOUTH
DIVISION OF YASH
RAJ FILMS)
“It’s a generation
obsessed with becoming
a new, improved, Instagram
version of themselves.”

“You can figure what women
want, but how does one figure
what the youth wants? Kthxbai!
(Millennial speak for “OK,
thank you, goodbye”) Every-
thing changes all the time with
this generation. They change
their minds as often as their
DP and Facebook status. But
the more things change, the
more they remain the same.
In my experience, there are
five triggers that have connect-
ed with youth over the years:
ME? A generation obsessed
with becoming a new, im-
proved, Instagram version of
themselves, the one question
they ask is, ‘What’s in it for
me?’ So it’s all about how we
can help them get smarter,
faster, richer, cooler, fitter, sex-
ier, or even laid.
FUN: This generation is ob-
sessed with having a good time.
So whether you’re selling a web
series, a film, a cola, a sneaker
or life insurance— you better
entertain them.
US: Never has the need to be-
long been higher than it is now.
Their WhatsApp groups and FB
communities are all manifesta-
tions of the need to be accepted.
NOW: This is the instant,
impatient, ‘giveittomenow,
idonthavetimeforthis’ genera-
tion. Their attention spans are less than that of
a goldfish. So both the news and the Mahab-
harata are now told in 140 characters!
PURPOSE: Meet the most socially aware
and environmentally conscious generation
ever. They insist on a purposeful connection
with the companies they invest in, work for and
buy from. So you need to find meaning not only
because it gets you revenues, ratings or recog-
nition (it may not) but also because it’s the
right thing to do!” >
What is it like to be a 20-something today?
Four industry experts who’ve spun youth
culture into profitable businesses share
their insights with MEGHNA PANT
This is our life
ExPErT
108 voguE indiA fEbruAry 2017 www.vogue.in

R BURMAN
110 VOGUE INDIA FEBRUARY  www.vogue.in
ANANTH NARAYANAN,
in, CEO, MYNTRA.COM
“For the young today, looking good is
an important confi dence-building
measure that boosts self-esteem and
talks volumes about their self-image.”
“Looking good isn’t about inherent
good looks, outfi ts or trends but about how
it makes you feel—happy, powerful,
confi dent, free, young and excited.
This manifests into a sense of abili-
ty and self-belief, paving the path
to accomplishment.
Technology has truly disrupted
the way fashion is accessed and
consumed today. A growing number
of people are shopping online for fashion;
they are spotting trends and making choices
to look good in their own, unique way.
We, at Myntra.com, use technology to
democratise fashion and lifestyle. By combin-
ing form and function we can make people
feel stylish.
E-commerce has opened endless opportuni-
ties for people to fulfi l their aspirations.
When we dress up, we dress our minds as
much as we dress up our bodies . For the
youth today, looking good is an important
confi dence-building measure that boosts self-
esteem and talks volumes about their
self-image.”
AMANPREET BAJAJ, , 
COUNTRY MANAGER, AIRBNB INDIA
“Millennials do not want to tick off a
bucket list created by someone else;
they want to ‘live like locals’.”
“The millennial mind is not easily satiat-
ed. It wants more from life. It’s always open to
exploring and experiencing new things. Millen-
nials would rather hear about your experiences
in the wilderness than about the number of
apartments you own.
Travelling— locally, internationally, for a
day, week, month or year— features high on
every millennial’s bucket list. Adventures to
places less explored, near and far, aren’t consid-
ered a luxury or novelty, but a necessity. They
believe that travel sparks life-changing mo-
ments, initiates chance meetings with a beauti-
ful stranger, introduces their palate to an unbe-
lievable fl avour…the perks are endless.
Earlier, travelling was approached in a tradi-
tional, run-of-the-mill way— a framework of
book-your-fl ight, book-your-hotel, plan-your-
itinerary. But for seekers of the new travel ex-
perience, this won’t suffi ce. This set of insatia-
ble minds is equipped with the power of the
digital world. Their itineraries materialise
spontaneously with a Google search. They do
not want to tick off a bucket list created by
someone else; they want to ‘live like locals’. It’s
this thirst to absorb culture, to see a place
through the eyes of the most authentic
insider, that takes millennials on a trip
of self-discovery.”
SHANE SMITH,
, FOUNDER AND CEO, VICE MEDIA
“There is a growing generational di-
vide between the status quo conserva-
tism of the Boomers and the progres-
sive liberalism of the millennials.”
“Now, for the fi rst time ever, Gen Y is
the largest cohort on earth. However, the
Baby Boomers still control most of the socio-
economic power and political might. There is
a growing generational divide between the
status quo conservatism of the Boomers and
the progressive liberalism of the millennials.
This sadly will only get bigger and more com-
plex as the younger generation feels its disen-
franchisement more acutely.
So, as a millennial media giant, VICE
strives to be the changing of guard in media
representing the changing of guard genera-
tionally. It aims to be the global voice of mil-
lennial anger. We will transcend as we take
power both politically and economically.” ■
“Adventures
to places less
explored, near
and far, aren’t
considered
a luxury or
novelty but a
necessity for the
millennials”
—AMANPREET BAJAJ,
AIRBNB INDIA
in

ininin
112 VOGUE INDIA FEBRUARY inCo www.vogue.in
1
_____________
WE DON’T
BELIEVE IN
SEASONS
Having discovered 
the world of web 
series, stretching 
a story over eight 
seasons seems 
criminal. We’ll take 
a good mini-series 
like The Night
Of over Friends.
And we love the 
Gilmore Girls for 
repackaging into 
a mini-series to 
keep up!
2
____________________________
WE’VE COME A LONG WAY
FROM WOODSTOCK All for spending a night in, we’d forego the  eardrum-damaging potential of a music  festival by uncorking a bottle of wine as we  fast-forward to the music after-movies on  our computer screens. And attending a Sofar  Sounds gig, with its invitation to experience an  intimate gig in someone else’s living room, is  borderline tempting. Skipping radio, we’d much  rather cosy up to podcasts such as Hrishikesh  Hirway’s biweekly music show, Song Exploder. 
3
___________________ OUR WORDS ARE
GETTING VIRAL While Jonathan Franzen and  Vikram Seth gather dust on our  bookcases, we’ve become faithful  followers of Instagram for our dose  of poetry. We’re currently crushing  on power poets @rupikaur_ and  @nayyirah.waheed and can’t help  but double-tap their feminist,  feel-good verses and stock up on  their chapbooks. And when we’re  not feeling super sluggish, we may  even step out for a spoken-word  performance by Kate Tempest,  Sarah Kay or Delhi Sultanate. 
4
____________________  WE BRING ‘ART’ TO
THE PARTY We’re not always such homebodies—
and when we’re not cruising around on  hoverboards we do fancy an occasional  old-school boogie. From gigs at the  Guggenheim to cocktails at the Met,  we’re there as museums across NYC  showcase their art in the twilight.  In Mumbai, we’ve never seen the inside  of a gallery unless they’re celebrating  after hours with Art Night Thursdays.  In London, we gravitate towards the  monthly makeshift dance fl oors at the  “Lates”—which attracts art afi cionados 
and party animals alike. 
■ Well versed
To catch poetry slams, see Delhipoetryslam.
com, Airplanepoetrymovement.com and
Slamindia.com
Couch culture 
TREND
Taru Dalmia 
aka Delhi 
Sultanate
Sofar Sounds has 
organised intimate, 
‘secret’ gigs in eight 
Indian cities
A still from the after 
movie Ziro Festival
Of Music (2016)
After a hiatus of 10 
years, Gilmore Girls 
returned to screen in 
a mini-series format 
last year
ALAMY
T
The New York Post has written of us (and per-
haps also written us off) as “the greatest gen-
eration—of couch potatoes”—and with good
reason. We’re blasé about Bharata Natyam,
indifferent towards immersive theatre, and
frankly, too lazy for all-night raves . We like
staying in, socialising almost exclusively via
social media, and streaming too many TV
shows for our own good. And we’re coming
soon to a sofa near you.
We millennials are a lazy lot. Swapping 
paperbacks with Instapoetry and long-
length rockumentaries with snappy music 
after-movies, our culture f xes come neatly 
packaged and bite-sized, says SANA GOYAL
Kate 
Tempest

INDIA
ARCHITECTURAL DIGEST THE MOST BEAUTIFUL HOMES IN THE WORLD
JANUARY-FEBRUARY 2017
`150 
THE WHITE HOUSE
TOUR THE PRIVATE QUARTERS OF THE 
OBAMA FAMILY BEFORE THE TRUMPS 
REDECORATE!  
#TRENDING
THE PEOPLE, PLACES AND IDEAS 
THAT WILL DEFINE DESIGN IN 2017
THE BATHROOM REPORT
AD’S ANNUAL ROUND-UP OF POWDER 
ROOMS AND PERSONAL SPAS
EXCLUSIVE
THE GREAT SRI LANKAN ARCHITECT’S MOST IMPORTANT 
RESIDENCE: THE JAYAWARDENE HOUSE
THE LAST BAWA

GEOFFREY BAWA’S
SWAN SONG
The last and most striking home
designed by the Sri Lankan architect
#TRENDING
AD presents the trends in architecture
and design for the new year
THE WHITE HOUSE
THE BATHROOM REPORT
Before the Trumps begin redecorating,
take a tour of the private world of
the Obama family
JANUARY-FEBRUARY 2017 ISSUE ON STANDS NOW

in
116 VOGUE INDIA FEBRUARY inMd www.vogue.in
I was looking to get a peek into the
lives of this other spectrum of millen-
nials—the real ones—who were a
decade apart from me. I found a wor-
thy sample size in a nondescript
offi ce building in the suburbs of
Mumbai. At Glitch, a digital media
production house known for mak-
ing disruptive campaigns for
brands as diverse as Netfl ix and
Lakmé , over 85 per cent of their
entire workforce belongs to this
early-twenties age group. And co-
founders Rohit Raj and Varun Duggi-
rala, at 33 and 34 respectively, are also senior
millennials like me.
Today, millennials represent the largest co-
hort of workers in most urban organis ations.
And their plugged-in lives have initiated a rad-
ical shift in offi ces the world over. Instead of
achieving a work-life balance that we (and our
parents) strived for, urban millennials are suc-
cessfully merging the two by stretching work
REPORT
Mind the G-gap
Leading hyper plugged-in lives, a self e-clicking, Torrent-doting, 
digital demographic is dramatically changing our workspace and 
family life with their f uid lifestyles. MEGHA MAHINDRU spends 
a day at work and play to keep up with the millennials
M
Millennials are the new hipsters. Much maligned and often mocked at like dapper hipsters, they are everywhere, yet no one wants to be one. Thankfully, in their book Mil-
lennials Rising: The Next Great Generation, authors Neil Howe and
William Strauss conveniently affi xed this label to all those born between 1982 and 2004.
Born in 1983, this ageist categorisa-
tion makes me a leader of sorts for this generation, but I have my reserva- tions. For one, my formative years were spent watching VHS tapes and pencilling cassette reel holes. Without iPhones or iTunes, my teenage companion was a Discman. The internet came after my teens, and online dating hotbeds like Tinder only made their appearance after I got married. Un- like my generation of digital migrants, this set is made of digital natives—they’ve never made mixtapes, only Spotify playlists.
At Glitch, a digital
media production
house, over 85
per cent of the
workforce is under 30
Ankit Kini, unwinding
here with a VR set, says
he doesn’t like the forced
small talk of Tinder
Photographed by ANKITA CHANDRA Styled by PRIYANKA PARKASH
>

118 VOGUE INDIA FEBRUARY  www.vogue.in
hours beyond the 9 -to-5 sched-
ule—and on the fl ipside, slip-
ping in time to unwind during
the work day.
ALL WORK f PLAY
In India, the under-35 age
group comprises 65 per cent of
the population. They also com-
prise one of the largest IT start-
up ecosystems in the world,
with over 75 per cent dotcom
founders in India being millen-
nials. At Infosys, 90 per cent of
their 1,80,000-strong global
workforce consists of millenni-
als. To accommodate this new
batch, the company, in 2015,
scrapped its formal dress code
in favour of business casuals.
The India outposts of modern
millennial offi ces like Google
and Facebook, too, are changing conven-
tional workspaces by incorporating work
desks alongside spaces like gourmet kitch-
ens, gyms and entertainment rooms to
help blend professional with personal.
The Glitch offi ce is no different. With
unwinding spots like a TT room, it’s every
millennial’s dream. Grungy but garrulous, it
contains a sea of young adults with no cubi-
cles in sight. Above the cacophony of work
meetings in this open offi ce is a playlist that
pounds with drum and bass today. “I prepare
the playlist every morning, and mostly I’m
open to suggestions,” says Umaire Effendi, 26,
who works as a senior manager. When not
looking at creative concepts for his clients, Ef-
fendi, a 6ft-tall kurta crusader and action fi gure
hoarder, also takes charge of the offi ce ice
cream list that goes around mid-day. And on
Fridays, he takes his Google Sheets expertise to
prepare an alcohol wishlist for his colleagues
for their post-work binging. As his co-worker
friend Ankit Kini, 23, puts it, “The best part
about this offi ce is that you don’t need to make
an after-plan; once you wind up work, you can
chill here.” The camaraderie is obvious and
there is no hierarchy at play. All in for fl exi
timings, sprawled across this offi ce are offi ce-
goers who have learnt to mix fun with work.
A client strategy senior manager, Sakshi
Arora, 24, ensures that her professional and
personal lives coexist seamlessly—so much
so, she’s even dating someone at work.
“Give our erratic work hours, it’d be
really diffi cult dating someone outside,”
she says.
Globally, three-quarters of millennials
say that they prefer fl exible work hours.
A heartier number insists that they
seek work that they enjoy, and build close
friendships with their co-workers. Arora, like
most millennials, insists that she’d never work
just for the money. “I’d never be able to work in
a ‘Sir/Ma’am’ environment. I like that we can
walk up to anyone, including our bosses, be it
for work or a life problem,” she says. The boss-
employee lines are defi nitely blurring, as Ef-
fendi notes, “Your boss is no longer your only
mentor; sometimes an intern can show you an
innovation that you didn’t know about, so eve-
ryone is learning from everyone.”
And just like this newly established fl uid
work culture, boundaries at home too are dis-
solving. Most millennials believe in the
“Millennial 
off ces are 
changing 
conventional 
workspaces by 
incorporating 
work desks 
alongside 
gourmet 
kitchens 
and gyms” 
Forget work-
life balance,
millennials strive
to integrate
their work and
personal lives
Jennifer Naomi,
23, a designer
at Glitch,
enjoys painting
skateboards on
weekends
Modern workspaces
are adapting to
make place for
young hires
>
in

120 VOGUE INDIA FEBRUARY SECR www.vogue.in
A
mom-friend a là Gilmore Girls.
While they may hide the occasional
post about an after-dark shenanigan
(privacy settings!), they lead mostly
transparent lives with their parents
on their friends lists. No longer just
curfew-callers, today’s moms are over-
ly permissive. “I tell them everything...
the girl I’m dating or the open relation-
ship I’m in, but I’d may get uncomfort-
able discussing sex,” says 24-year-old
Ishaan Pujari, as he fools around on a
hoverboard at work.
HOME IS THEIR WORLD
When I meet these millennials, it’s like I’m
high-fi ving with my 20-year-old self. As they
discuss their before-30 bucket list, I realise it’s
not too different from the one I prepared a
decade ago—a solo trip across Europe, skydiv-
ing in New Zealand, bungee jumping from the
Macau Towers… you get the drift. Millennials
are like us, just younger and smarter. Cur-
rently in suspended adulthood—they are inde-
pendent and earning but not enough to step
out of the nest. According to a survey by real
estate company CBRE Group Inc, 82 per cent
of Indian millennials live with their parents.
“I’d love to live by myself but for now I’d only
leave my parents’ house if I wasn’t working
in the same city. I’m saving big bucks on
rent and my parents are cool—they put no
restrictions on me,” says Arora. Millenni-
als at the Vogue offi ce are no different—
they are individualistic, yet tied to their
homes for their daily supply of quinoa and
convenience.
It’s almost as if they’re consciously de-
signing their lives in order to coin stand-
out Instagram bios. “I get bored too easi-
ly,” says Arora, echoing her generation’s
collective malaise. They’ve tried aerial
yoga, sipped espresso martinis and
picked cosy couches over luxury hotels.
Essentially, they are always searching
for the new. “I don’t cook much, but when I do
it’s never dal-chawal,” says Arora, who swears
by the culinary app Tasty.
As we wind up for drinks at The Little Door,
I realise it’s diffi cult to put a diverse cohort of
people into a checklist of convenient stereo-
types. Social-media-savvy, connected yet iso-
lated, the millennials are often called self-ob-
sessed. But it’s their fl exibility, adaptability
and constant obsession with being unique
that has truly made them a generation like
none other. ■
SECRET LIVES OF THE YOUNG
BY THE WAY
“I’m a professional
talent scout. I spend my
days walking around the
city looking for a subject
that I can turn into the
next big meme.”
“Being stylish isn’t easy.
One month I spent so
much on mustache
wax and pomade that
I could barely afford
to buy ketamine...”
“This is my favourite
shirt. I love Buddhism.”
Irreverent and witty, this parody of New York youth is now available in a book format
A hilarious parody 
of the popular blog 
Humans of New York, 
this millennial-focused 
Facebook blog swaps 
HONY’s tear-jerking 
tales with mundane 
stories from young 
urbanites. Founded 
by humour writers 
Connor Toole and 
Alec MacDonald, 
Millennials of New York 
features younglings with 
deadpan expressions 
as they share self-
deprecating stories of 
everything from their 
addiction to Starbucks 
to Facebook likes.
Swearing of  
newspapers, six 
of 10 millennials 
“stumble 
upon” news on 
Facebook  
Playing the 
phone stack 
game at The 
Little Door
PHOTO: MILLENNIALS OF NYCEFACEBOOK. LOCATION COURTESY THE LITTLE DOOR, ANDHERI, MUMBAI
in

122 VOGUE INDIA FEBRUARY TScr www.vogue.in
T
Rising stars making a crossover to full-
f edged celebrity, TIGER SHROFF and 
KRITI SANON exemplify young Bollywood. 
They talk to ANUPAMA CHOPRA about 
everything from memes to movies 
They are among Bollywood’s hottest millenni-
als. With hefty paycheques, entourages fussing
over them and the media breathlessly reporting
on their fashion choices and love interests—
real and imagined—Tiger Shroff and Kriti Sa-
non appear to lead charmed lives.
But in the age of micro-celebrity, 24/7 scruti-
ny and trolls, fame comes with its own perils. In
fact, in the world of modern celebrity you
haven’t arrived until you’ve been turned into a
meme. Shroff should know—his “vertical split”
from a magazine photoshoot last year instantly
took over timelines. Sanon, too, has had her
share of virtual vulnerability. Only recently,
the actor was stumped to see a Photoshopped
image of her in a dress made from
2,000 notes
doing the rounds on the internet. But the two have managed to successfully balance the good, bad and ugly.
Over a meal at the revamped Out of the Blue
restaurant in Mumbai, the two speak about the
pressures that come with the spotlight. They demonstrate how they are focused
on embracing stardom—Shroff, for in-
stance, looks longingly at the pizza with
garlic confi t, truffl e oil and arugula but
doesn’t take a bite. As he puts it, in the race to the top, discipline is everything.
Anupama Chopra: Two years ago,
you started this journey together with Heropanti (2014). What’s been
the one big learning for each of you?
Tiger Shroff: That you can’t take any-
thing for granted. We’re thankful to be in the position we’re in today. Only a handful
get such opportunities and it’s unfortunate
that not all the talent out there gets the ex-
posure that the two of us got. There’s so
much to learn. It’s about studying the greats and hopefully becoming greater someday.
Kriti Sanon: The one thing I’ve learnt is to
go with my instinct. The other factors that
package a fi lm matter, but not as much as the script or the role you’re playing. I need to get
excited about the script and consider how my
role will take the fi lm forward or how different
it is from what I’ve done before. Shooting for Dilwale (2015) was fabulous, but in an ensem-
ble fi lm where there are many characters, you
don’t have much to do. I was craving to per- form, which led me to Raabta. I was so excited when I heard the script that I said yes immedi- ately. I’ve never done that before.
AC: Tiger, you said in an interview that
it is draining—physically and mentally—
to be an actor. Can you elaborate?
TS: The roles I’ve done have been very >
Screen grab
in
Shrof , a 
disciplined eater, 
enjoys a whif  of 
the Bianco pizza at 
Out Of The Blue 
Sanon is set 
to appear in 
Raabta this June 
Anupama Chopra 
Photographed by KAAMNA PATEL
OUT TO LUNCH

124 VOGUE INDIA FEBRUARY  www.vogue.in
in
physically challenging. During action se-
quences, your adrenaline is over the roof.
You want to think about the crowds cheer-
ing or whistling but you can’t lose yourself
in that hysteria. You have to be very care-
ful not to hurt yourself or the stuntman
in front of you. Also, you can’t contort
your face while fi ghting; you have to look
like a hero. I have to keep reminding my-
self that there is a close and a wide shot.
Other than the fact that I have to get
into character, just being my father’s
son is a great mental pressure. I have big
shoes to fi ll. He has a very strong presence in
the industry. I mean, he’s done over 200 fi lms.
It’s something I use to keep reminding myself
to work harder.
AC: Do you think the industry has
slotted you as an action hero?
And is that frustrating?
TS: I’m lucky that I’ve been getting fi lms that
I wouldn’t say typecast me but which my audi-
ences want to see me do. As of
now, I think it’s important to cre-
ate my niche and identity. Just
because it’s an action fi lm or a
commercial fi lm doesn’t mean
there’s no scope for content. If the
emotional content is not strong,
and if there’s no incentive for the
hero to fi ght the villain, it would
be just a show reel. Luckily for
me, every time I’ve gone theatre
hopping, there has been a lot of
love from the audiences.
AC: The competition is
brutal. Would either of you
ever actively lobby for a fi lm?
KS: If I know the director, I would
send a message or drop by. But I
would never say, “ Give me this
role.” I feel really awkward. I know actors who
can easily say it and make it sound casual too. I
think I should get better at it—it’s important.
TS: I disagree. If you’re good, then good work
comes to you. If I’m the second choice for a fi lm,
I wouldn’t do it. Unless it’s Hrithik Roshan’s
fi lm—like a Krrish 4 or 5.
AC: So you would just say no?
TS: Yes. The director has a vision for his char-
acter and he knows who fi ts the bill. Instinc-
tively, if he’s picked another person, I don’t
want to be the second choice.
KS: But sometimes the dates don’t work out.
Then?
TS: Take it to somebody else. Obviously, I’d be
polite and say, “Sir, my dates are a little packed
right now. But I hope in the future you think of
me again. Hopefully before anybody else.”
KS: I do feel that a fi lm chooses you and that
everything happens for the better. There have
been fi lms that I’ve signed but couldn’t do be-
cause of certain issues. There have been fi lms
that others had signed but didn’t work out for
them at the time, so I got into it.
AC: Do you observe the rest of the pack?
Are you looking back to see who else is
running with you?
TS: Totally. But I’m also aware of the fact that
I’m very different. I don’t think there’s any-
body in my space. At the same time, when I
look at Varun [ Dhawan] or Ranveer [Singh],
I’m just in awe of these guys. There’s no way
I’m going to be able to do what they do.
KS: I’m secure but the industry in itself is very
insecure. I do observe other people and if some-
one is doing a fi lm that I wish I had done, I’d be
upset but I’d move on. I do believe there aren’t >
“There was a 
gap between 
my f rst and 
second f lm... 
It makes you 
think you’re 
lagging behind” 
—KRITI SANON
Shrof  and Sanon 
started their careers 
together  with  
Heropanti (2014) 
The actors of er 
opposing views on 
the topic of lobbying

126 VOGUE INDIA FEBRUARY  www.vogue.in
too many good scripts
to be made into fi lms
in the market. But
eventually all of us
are working and get-
ting projects we
wanted to do. You
can’t do 10 fi lms a
year. So there will be one or two fi lms
that you wanted to do but couldn’t.

AC: One of the challenges facing
your generation is social media.
It can be fun but also vicious. Tiger,
I read an interview where you said
the initial responses to the Heropan-
ti trailer hurt you. How do you
handle social media?
TS: I’m quite active on social media be-
cause I like to be in touch with people who
have accepted me. I keep getting messages that
say, “Sir, mujhe yeh step karke dikhao,” or
“Can we have a picture with you and your
cat?”, “Can you post some workout tips?” And
I love to oblige. In between fi lms, it’s something
that keeps me visible. I don’t have too many
endorsements, and I don’t want to endorse
something I don’t believe in.
AC: But social media can be especially
cruel when a fi lm doesn’t work. What do
you do when a fi lm underperforms?
TS: This year, I started on a high with Baa-
ghi (2016). I was over the moon when it
opened on 12 crore and did 15 crore on a Sun-
day. For a newcomer and for a second fi lm,
that’s pretty good. And then it kept going up.
But when the numbers for A Flying Jatt
came in, I thought, “I put in so much work.
Why didn’t they like it?”
AC: So how long did it take to get over it?
TS: A month of hard- core depression. A lot of
emotional eating. When I started shooting for
Munna Michael, I was still in that mindset. I
didn’t have any drive. But after I fi nished my
fi rst schedule, I thought, “I can’t wait for
people to see this now.”
AC: There’ s pressure to be constantly
visible. Does that weigh on you?
KS: I do get restless. There was a gap between
my fi rst and second fi lm, and then between my
second and third. It makes you think you’re
lagging behind. It’s not that I’m sitting at home
and complaining, but the fact that the audience
has seen you just twice in two years makes a
difference.
AC: Heropanti made you overnight stars.
You both have an entourage, and people
fawning over you. Does arrogance ever
creep in?
TS: Honestly, yes. If I’m in front of a crowd
screaming my name, I can’t explain the high.
It’s like you’re suddenly on top of the world and
there’ s a surge of power. I just want to stand
there and own the stage. In my head I’m king of
the world.
KS: Sometimes, my mom does tell me I’ve be-
come arrogant but I don’t understand the
change. When you start taking your decisions
more independently, it becomes a little awk-
ward in the family. My mom says, “What are
you doing next? Sign a fi lm.” She’s a middle-
class mother. This is not a nine-to-fi ve job but
she wants to know what’s next. That pressure
sometimes scares me because you may sign
something that you shouldn’t, or don’t want to.
AC: Is there anything you tell yourself in
the morning when you wake up?
KS: I believe that the harder you work, the
luckier you get.
TS: I thank the universe everyday for all the
gifts it has showered on me. After that I remind
myself that I need to be better than I was yes-
terday. I tell myself, “I’m sure hard work beats
talent. I’m hardworking. Maybe I can beat tal-
ent.” But what if the talented also work hard?
Then you’re screwed. I need to out-work and
out-discipline. When you’re eating, I’m work-
ing. When you’re sleeping, I’m working. When
you’re partying, I’m working. There’s going to
be a lot of time to enjoy. And it’s good to be in
that place: to be the one buying your family
things, to be the one that is supporting them.

“In between 
f lms, [social 
media] is 
something 
that keeps me 
visible. I don’t 
have too many 
endorsements, 
and don’t 
want to endorse 
something 
I don’t 
believe in” 
—TIGER SHROFF
in
Smoked chicken
cheese balls with
spiced chipotle aioli
Bravia potatoes
with smoked sofrito
and garlic aioli

in
128 VOGUE INDIA FEBRUARY inNo www.vogue.in
EXPERIENCE
No-phone zone
 We askedVogue staffers with a f fth limb (their smartphones, if there was any 
doubt) to give up social media for a weekend. And this is what happened...
NEHARIKA MANJANI, in
FASHION FEATURES WRITER
PRENDETOX: I am that girl from 
Black Mirror. I’m perennially on 
the lookout for Instagram-worthy 
moments in every meal, often 
delaying my fi rst bite until I have 
that perfect food frame.
DAY o, FRIDAY
8pm: I’m waiting for a friend at a 
cof ee shop. I’m so used to scrolling 
through my Instagram and Facebook 
feeds when I’m alone that I’m not sure what 
to do. As I end up looking around aimlessly, I 
realise the three teenage girls on the table beside me 
are stealing furtive glances. I must have looked silly 
without the usual dining-solo ammunition: a phone! 
Thankfully, my friend got there 30 minutes later.
1.30am: Every night before I go to bed, I spend at 
least 20 minutes on Instagram to lull myself to sleep. 
Today, I turn to reading instead, picking up Shtum  
by Jem Lester. In retrospect, not staring at a bright 
screen right before bed helped me sleep better.
 
DAY i, SATURDAY
9.30am: The fi rst morning is the real challenge. 
Instagram is the fi rst thing I reach for when I wake up. 
Today I scour fi ve newspapers instead. 
2pm: As a child, I used to love going to a bookstore 
to read, but I haven’t done this in a long time. To 
keep myself occupied this afternoon (the dullest, 
most boring time of the day), I stroll down to the one 
closest to my home, Title Waves. Their new-arrivals 
table is so Instagram-worthy (colour blocking with 
book covers!), I have to resist the temptation to whip 
out my phone.
6pm: On my way to a family get together, I realise 
that car journeys are unbearable without the potential 
social media escape. On weekdays, I spend three 
hours going back and forth from work, but I’ve never 
been as aware of the drudgery of Mumbai traf  c as I 
am right now.
11.30pm: I’m having a fun night out but the only 
thing making me anxious is not being able to see my 
friends’ posts. #FOMO 
 
DAY -, SUNDAY
10.30am: Sunday morning feels a little easier since I 
know what’s coming my way. I’m now set to binge on 
How To Get Away With Murder.
1pm: I used to have a food blog, so arranging things 
on the table for the right frame is an obsession. My 
friends agree that brunch is a lot more fun since we 
don’t have to wait 15 minutes before each course.
4pm: I wonder how many likes the group photo that 
my friend posted of us at brunch has notched up.
12am: The challenge is over but the detox had 
begun to grow on me. I ponder if a switch-of  every 
once in a while could be a good thing.
POST-DETOX: I’ve always woken up to my 
Instagram newsfeed but this weekend I switch to 
newspapers for my fi x. Instead of learning about the 
newest juice bar in New York, I read about a new 
salad bar close to home. Small wonders. 
>
“The challenge 
is over but 
the detox 
had begun to 
grow on me. 
I ponder if a 
switch-off every 
once in a while 
could be a 
good thing” 
—NEHARIKA 
MANJANI
YUVEER KARUNCHUND; GETTY IMAGES; SHUTTERSTOCK.COM

?
Niki Mehra Are you missing?
Lavina Gwalani 
You are NOT  a  
FASHION BLOGGER
if you’re NOT on Myntra!
With millions of unique users coming 
to shop fashion each day, Myntra has 
become the most loved fashion platform 
in the country. It is the melting pot for 
top international fashion brands and 
best fashion infl uencers in the country 
- making for a perfect recipe for fashion 
lovers. If you love to inspire people 
with your style statement, then Myntra 
provides you the best platform to fi nd 
your true fashion fans.
This is not where it stops! Travelling 
the world and fl aunting fashion goodies 
received from top brands are just few 
of the perks of being on Myntra. In 
addition, you also get to meet some 
fashion icons and if you’re really good, 
then you may become the next face of 
Myntra! 
All you have to do is, come onboard and 
show us your style! Create your profi le 
and post your best stylish photos.
For more information, drop an email
to us at [email protected] or
[email protected]. You
can also reach us on 91485-98257.
Do you love styling up well? Do you 
get a sea of likes on social media? Are 
you the expert fashion advisor to your 
friends? If your answer to these was 
yes, then here is your chance to be a 
celebrity in your own right!

JANINE DUBASH, ffi
EDITORIAL ASSISTANT
PREfDETOX: Habits are hard work. 
Mine includes starting and ending my 
day with WhatsApp (I’m part of over 
50 groups). As an unpunctual person, 
the app has salvaged many a night—I 
know where to catch my roving friends 
as they hit one party after another.   
DAY fl, FRIDAY
7:30pm: At 7pm, I switch of  from social 
media, and the fi rst few minutes are boring 
as hell. I usually check my WhatsApp messages 
and Instagram feed while travelling, but today I’m 
stuck in traf  c and my only respite is the radio. It is 
now that I discover that The Weeknd is my latest  
favourite artist.
4am: TGIF!  I’m home and I’ve survived. I even 
managed to locate my friends without using location 
pins. They’re the ones who’ve suf ered, constantly 
calling me to tell me their whereabouts. 
DAY f, SATURDAY
12pm: I’ve never woken up to no notifi cations on my 
phone. It turns out, when you don’t have any alerts 
to attend to, you don’t need two hours of lazing in 
bed. For the fi rst time, I get out of bed just when I 
wake up—it feels like I have a superpower, one that 
allows me to stretch the day a little longer.
4pm: I turn to Netfl ix—I end up watching three 
episodes of Shooter  back-to-back.
7pm: I leave my phone at home to go for a walk 
with my mother. No one’s as happy seeing me go 
through this challenge as her. It’s been a while since 
she got my undivided attention, she says.
10pm: It’s Saturday night and I have a plan at last. 
We start of  with dinner and drinks and I resist the 
urge to Snapchat the beautifully plated food. 
 
DAY f, SUNDAY
1pm: I wake up feeling a little disconnected from 
everything. I call my sister in the UK, and she’s 
surprised (and a little suspicious), but by the end of it 
I’m glad about our long-overdue conversation. 
4pm: I wake up from a nap to see my phone battery 
is still at full!
9pm: I’m counting the hours for this experiment 
to end. It’s time for Kof ee With Karan, and Ranbir 
Kapoor and Ranveer Singh get my full attention.   
12am: Back on social media now, I spend an 
hour checking updates from the weekend that 
was. There’s so much chatter to keep track of. I’m 
overwhelmed and give up half-way.
POSTfDETOX: We often overlook 
the social implications of not being 
on apps. Abstaining from WhatsApp 
showed me that it’s harder to make 
(or change) plans with friends, but it 
also made me punctual—I reached 
places at the time decided, and 
it surprised most of my friends, 
given that I’m perpetually late. 
YUVEER KARUNCHUND; GETTY IMAGES; SHUTTERSTOCK.COM
RAVEENA SHAHPURI, ff
DIGITAL WRITER
PREfDETOX:  I’m big on selfi es and love to 
experiment with fi lters. I post so prolifi cally, you can 
see my entire day through my Snapchat story.  
DAY fl, FRIDAY
7pm: Like everyday, I hit the gym post-work but I 
leave my phone in my bag today. My phone is usually 
my go-to during breaks between reps—but today I 
forgo my daily post tagged #fi tspiration.
11pm: I’m seriously bored. I usually treat myself to 
a piece of chocolate after dinner but today I go for 
three. Some old-fashioned phone conversations 
might ease the frustration, I think to myself, 
so I dial a friend. Minutes later, I’ve called 
four, found nothing on TV and gone 
through half a bar of chocolate. 
 
DAY f, SATURDAY
8am: Most people would call this a 
litmus test. After all, who doesn’t roll 
around in bed with their phone every 
morning? But I feel last night was 
the real test as I often wake up in the 
middle of the night (2am, 4am…) to 
go through my feed. So as is expected, 
I reached out for my phone last night but 
couldn’t open my trusty apps. I felt rather 
tortured then, but now I’m doing okay.
11am: I try to pack my schedule for the day so as 
to not veer of  from this digital detox. I plan to visit 
a mall and pamper myself to shift focus. I also book 
movie tickets for the evening with my mother.
8.30pm: After a lovely evening with my mother, 
I’m home. My phone is in some corner of my 
bag because, honestly, without social media 
what’s the point of a phone? At dinner, instead of 
WhatsApping, I’m actually listening to what my 
mother is saying.
DAY f, SUNDAY
9.30am: I wake up feeling curiously happy. The 
doom I was expecting doesn’t come. 
12pm: I call my friends to make plans for the 
evening. I’ve mixed feelings about this challenge 
ending tonight. It’s like one minute my heart doesn’t 
care, and the next minute I’m counting the hours to 
start shooting my next Snapchat story.
2pm: At a laid-back Sunday brunch, I tell my friends 
about the detox, boasting about how accomplished I 
feel. I encourage them to experiment too, but I can’t 
help feel a sting of jealousy when they take out their 
phones to put up a Snapchat story of the delicious 
chocolate chip waf  es we are devouring. 
9pm: I can’t wait to check my Snapchat. Three more 
hours, and I’ll be back to my world <3
POSTfDETOX: I’m happy that this is 
over but I’m also aware of my virtual jail 
cell. I’m using social media much less 
than before and the incessant scrolling 
through Instagram at family 
dinners is a thing of the past. 

in
“I can’t help
but feel a sting
of jealousy
when [my
friends] take
out their
phones to post
on Snapchat”
—RAVEENA 
SHAHPURI
“Abstaining
from WhatsApp
showed me it’s
harder to make
(or change)
plans with
friends”
—JANINE DUBASH
130 VOGUE INDIA FEBRUARY ffiffl www.vogue.in

It’s the same story every day. We wake 
up in the morning and stare into the 
wardrobe abyss with several questions 
running through our heads—can I clash 
my prints or will I look silly? Should I 
pair ripped jeans with a kurta or an of  
shoulder blouse? How do I own the 
colour blocking trend? Apparently, we 
women spend a considerably amount 
of time on deciding what to wear. 
Putting an end to this daily dilemma is 
the Myntra app—India’s biggest online 
fashion platform. 
Apart from bringing you the latest 
trends from leading brands, it has 
a large online community of stylish 
people who experiment with looks and 
actively post fashion stories. Better still, 
fashion stalwarts and bloggers also 
share their expertise. 
So, the next time you fi nd yourself 
tossing and turning options about what 
to wear or how to style yourself, tap on 
your Myntra app and browse.
WHAT WILL YOU WEAR TODAY?
Sejal Jain Nikhil Kandhari
Myntra—India’s go-to online 
shopping destination for all things 
fashionable—has the fastest growing 
community of trendsetters who 
actively post their photographs to 
inspire your everyday style

Printed dress, skirt; both 
Hemant & Nandita. 
Bag, Dior
132 VOGUE INDIA FEBRUARY  www.vogue.in
KAVYA TREHAN,  
She is the lead vocalist of indie pop 
band Mosko, a model who says 
that her mojo lies in the “zero sexy, 
androgynous vibe” and an actor 
whose debut fi lm was Ishaan Nair’s 
Kaash. Kavya Trehan defi nes a multi-
hyphenate millennial. The 23-year-old  
credits her creative accolades to her 
schooling in Delhi. “My school helped 
me realise my musical inclination. It 
opened pathways to activities that 
no conventional school encouraged,” 
says Trehan. She af  rms that her 
future plans are to continue working 
on all three of her passions: “Mosko 
will release a single in 2017 and I plan 
to release a single of my own as well. 
More movies, videos and modelling 
assignments are on the charts.” 
 NATASHA 
NOEL,  
Shots of intricate yoga poses 
taken across Mumbai 
is what you’ll fi nd on 
dancer-turned-yogini 
Natasha Noel’s Instagram 
handle, which labels her an 
“ambassador of positive energy”. 
In addition to being a successful 
yoga instructor, Noel also helms a  blog with a following that runs in  the thousands. Her struggle with  body image issues is what led her  to start a blog focussed on  promoting body positivity.  “I wanted to fi nd a balance.  I wanted to be able  to love myself. My blog is an  ode to a healthy body attitude,”  says the 24-year-old. 
>

HAIR: RICHARD WILKINSONvTOABH MANAGEMENT. MAKEiUP: JOSE HERRERAvTOABH MANAGEMENT
EDITED BY BANDANA TEWARI
view
STYLE, TRENDS, PEOPLE, NEWS AND OPINIONS
THE
SELFIE
SOUL
WHAT IS INDIA WEARING?
T-shirt, printed 
skirt; both Gucci. 
Boots, Dior
Photographed by ANAI BHARUCHA
www.vogue.in
VOGUE INDIA FEBRUARY view  133
This hashtag-
loving, emoji-using 
generation may 
seem narcissistic 
and obsessed 
with instant 
gratif cation, but 
the millennials 
and Gen Z are 
heralding a new 
world order—and 
a cooler, kinder 
one at that. 
By BANDANA 
TEWARI 

view
134 vogue india FeBRuaRY 2017 www.vogue.in
F
For starters, we have an entirely new
vocabulary to describe them and what
they do. They are digital natives who
work in the gig economy, never having
known a world without smartphones
and viral connectivity. In the US alone,
they are the largest generation, swiftly
dethroning the Baby Boomers. And
world over, each country’s social cur-
rency and pop-cultural soft power is
defined by this brat-pack generation,
powerful in its digital universe of com-
mon ideals and egalitarianism. This
generation’s world view has been de-
fined by global events experienced in
real time, opinions synchronised by In-
stagram hashtags and Twitter handles,
making their parents’ generation won-
der if they are indeed not millennials
but Martians.
Technology is embedded in their
lives and has become the guiding force
in the way they toggle between the
digital and real worlds. Jobs? That’s
“so like, yesterday,” they will tell you.
They do gigs, floating from one job to
another, as they cross-pollinate ideas
and mash up creative and professional
disciplines. They live the ultimate hy-
brid and hyphenated lives.
Constant connectivity and sharing
of information and opinions on social
media have allowed for a level of cul-
tural integration never seen before. No
matter which country you go to, mil-
lennials and Gen Z seem to look the
same. They are tech-savvy, liberal, ed-
ucated and opinionated. They are also
politically progressive and deeply en-
gaged in social issues of our times. Yet
they are particularly individualistic,
defining their personality in clothes
and styles that make them stand out
and stand up for a world of diversity
and acceptance, whether you are gen-
der-proud or gender-fluid, fashion vic-
tim or fashion activist.
One of the most impactful conse-
quences of this global connectivity is
that they have a deep sense of individ-
ual worth and a singular voice, allow-
ing them to meander through life with
a strong sense of social empathy and a
desire to change the world.
To throw a little light into their com-
plex world, we invited eight young
peeps to ask them what sets them
apart, and if their online chatter trans-
lates to offline impact.
S
veTHa Rao, 30
Seamlessly merging the West with her Indian roots comes naturally to Svetha Rao aka
Raja Kumari. A classical dancer and hip-hop singer, Rao began songwriting at the age
of 13 and got her first studio recording soon after. “I used to imagine a world where I
would be in the studio with Timbaland and we would be making music together,” she
tells NBC News. In the past decade, Rao has not only managed to achieve that but
has also collaborated with the likes of Gwen Stefani and Fifth Harmony and bagged
a 2015 Grammy nomination for her work on Iggy Azalea’s hit album The New Classic.
Camouflage jacket, Zara .
Bodysuit, H&M. Metallic
trousers, Topshop. Boots,
Dior. Silver bracelet, haath
phool; both Amrapali. Ring,
Valliyan by Nitya Arora.
Stone ring, Pipa + Bella
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SASHA GREWAL,
29, AND KAABIA
GREWAL, 30
Jewellery designers Sasha and
Kaabia founded their label
with a fresh perspective—the
focus was to introduce and
incorporate costume jewellery
into people’s lives. “We wanted
to create costume jewellery at
accessible price points,” explains
Kaabia. With Outhouse, the
sisters introduced a new concept
of fashion jewellery in India.
Their avant garde designs are a
lovechild of their upbringing (the
sisters held a fascination for their
family heirlooms that comprised
many a sparkling jewel) and their
contemporary education and
work profile—Sasha worked with
retail giants like Topshop while
Kaabia interned with Eddie Borgo.
Their ambition drives them to
believe that their creations have
a place in stores and trade
shows internationally.
>
On Sasha: Bikini top, Shivan & Narresh.
Printed kimono, Cover Story. Ripped
jeans, J Brand. Crystal choker, necklace;
all Outhouse. Shoes, Valentino
Garavani. On Kaabia: Panelled floral lace
dress, Self-Portrait at Net-a-porter.com.
Floral mesh jacket, Not So Serious by
Pallavi Mohan. Necklace, heels; both
Outhouse. Sneakers, Adidas Originals
www.vogue.in Vo
GuE FEBRuARy 2017 135

136 vogue india FeBRuaRY 2017 www.vogue.in
view
HaRnidH KauR, 22
With an Amazon poetry bestseller
on her résumé, Harnidh Kaur is not
your average millennial. “When I
was younger I spent a lot of my time
reading academic literature on Sikhism
and somewhere that inspired me to
write my own book,” explains Kaur,
whose work carries elements of Sikh
culture. Spinning magic with words runs
in the family—Kaur’s mother is also an
author and the two have had their works
published at the same publishing house.
The 22-year-old has an ambitious
agenda for her future: “After I’m done
with college, I aspire to prepare for
the Civil Services and also work on
promoting gender policy in India.”
uPaSana MaKaTi, 27
When asked what prompted her to leave her public relations career to create a lifestyle magazine for the blind, Upasana Makati explains, “I was very frustrated with my job, which gave me no satisfaction, and one night, out of nowhere, I got curious about the literary resources available for the visually impaired.
A little research led to disappointing results.” A firm believer in equal access, she stresses that White
Print isn’t a charity venture.
And it doesn’t stop here for Makati; in 2017 she plans to publish braille tactile alphabet books in English
and Hindi for children.
Ikat jacket,
Bungalow 8.
T-shirt, Marks &
Spencer. Jeans,
Levi’s. Silver
necklace, Amrapali.
On left hand: Ring,
H&M. Vintage midi
ring, Valliyan by
Nitya Arora. On
right hand: Ring,
Pipa + Bella
Military shirt,
Pause. Dress,
Miuniku. Shoes,
Christian
Louboutin.
Bracelets; both
Deepa Gurnani.
Ring, Tribe by
Amrapali
HAIR: R
ICHARD
W
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KI
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on/To
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EME
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. MAKE-UP: Jo
SE
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ABH
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EME
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T

NIMISHA VERMA, 20
With the heart of a vagabond and the spirit
of an artist, hers is a journey of many roads
taken and few shelters found. This experience
led Nimisha Verma to start a non-profit
organisation, Home for Artists, in Jaipur,
which accommodates aspiring creatives from
all over the country. “People in India are still
in a phase where they don’t understand and
value artists. During my travels I realised that
it was very difficult to find reasonably priced
accommodation and empathised with others
like me,” says Verma, whose organisation is a
melting pot of artists and travellers who meet
and work together. Along with encouraging
and uniting artistically inclined people,
Verma also works as a model for
conceptual and unconventional shoots.
n
—With inputs from Shweta Chaudhri
Sports bra,
Adidas by Stella
McCartney. Denim
shirt, Gap. Metallic
trousers, H&M.
Sneakers, Adidas
www.vogue.in Vogu
E FEbRuARy 2017 137

GETTY IMAGES
138 VOGUE INDIA FEBRUARY view www.vogue.in
I
Imagine, for a moment, a pearl-
bedecked Coco Chanel dressing
neo-punk rebel Kristen Stewart
in her designs, or Monsieur Di-
or’s restrained New Look on dev-
il-may-care fi recracker Rihanna.
These may seem like the unlike-
liest of alliances but if there’s
one thing fashion’s biggest hous-
es have in common today, it’s
unexpected team-ups that are
nothing short of #winning.
This embracing of the zeit-
geist’s revered young faces is fashion’s
response to the rising power of millen-
nials. And as any Gen Y or Z kid can
attest, the path of least resistance to
their collective conscience is through
their social media feeds. The changing
landscape has urged brands to shed
their aura of privilege for a more inclu-
sive approach. After all, in the age of
the weird wide web, it’s access, not ex-
clusivity, that sets people—both on-
line and IRL—abuzz.
FOUNTAIN OF
YOUTH
Luxury fashion houses have some serious street
cred these days. In the process of courting the
world’s millennials they’ve evolved from places
of privilege into bastions of cool, one cheeky
Snapchat at a time. PAHULL BAINS zooms in
FOCUS
CHANEL>>
For leaning towards spirited 
young ambassadors
The announcement of Chanel’s 
newest face—16-year-old 
singer-actor Willow Smith—sent 
ripples through the social media 
stratosphere but no one was more 
surprised than the teen herself.
“Being a young African-
American woman with dreads, it 
blows my mind that I’m a 
Chanel ambassador,” Smith 
told Teen Vogue.
Whether it’s this precocious 
rebel rocking her self-dubbed 
‘Chanel ninja’ look at the house’s 
A/W ’16-17 show or Kristen 
Stewart in a tweed skirt with a 
white tee and tousled hair at 
Cannes, the rejigging of brand 
identity is what luxury houses are 
striving for—and thriving on. Just 
look at Chanel’s latest Métiers 
d’Art show at the iconic Ritz Hotel 
in Paris. The site may be historic 
but the execution was current all 
the way, with Pharrell Williams, 
Lily-Rose Depp and Sistine 
Stallone (daughter of Sylvester) 
serving as models.
PRADA
For refl ecting 
the zeitgeist’s 
celebration 
of diversity
 
Directed by 
millennial 
whisperer David 
O Russell, Prada’s 
fashion fi lm Past
Forward stars 
Indian export 
Freida Pinto, 
Girls star Allison 
Williams and 
South Sudanese/
Ethiopian actor 
Kuoth Wiel.
“To see three 
dif erent casts 
playing the three 
stories with three 
dif erent colours 
is something I 
did purely out of 
instinct, but when 
you look at it in 
today’s context, it 
has a meaning that 
presents itself in a 
very specifi c way,” 
Russell tells Vogue.
view
>>
<<LOUIS VUITTON
For anticipating pop culture icons 
Under Nicolas Ghesquière’s direction, 
the historic French house has come to be 
known for its experimental and irreverent 
take on fashion, a shift echoed in the brand’s 
unconventional choice of ambassadors. 
Oscar winner Alicia Vikander was recruited 
as muse back when she was still a relatively 
unknown Swedish ingénue, and boy wonder 
Jaden Smith was selected to front their 
S/S ’16 womenswear campaign (in a skirt 
no less). And if Ghesquière’s Insta feed is 
anything to go by, the tween cast of Netfl ix’s 
breakout hit Stranger Things may be next in 
line for the Vuitton treatment.
Willow Smith 
and Karl 
Lagerfeld
Kuoth Wiel, Freida Pinto 
and Allison Williams
Alicia 
Vikander
Jaden 
Smith 

vieview
140 VOGUE INDIA FEBRUARY view www.vogue.in
>>DIOR
For embracing 
youth culture
Valentino alum Maria Grazia 
Chiuri’s debut collection for 
Dior is nothing short of a 
millennial pleaser. Sneakers, 
slogan tees and tailored 
streetwear dominate the 
S/S ’17 line, along with nods 
to Sarah Jessica Parker’s 
‘J’adore Dior’ T-shirt from 
Sex And The City. “There 
are many people who, when 
they think of Dior, they think 
of that T-shirt,” Chiuri told 
the Guardian after the show.
Then again, Dior’s long 
been on the millennial 
wavelength, with two of 
pop culture’s most revered 
faces—Rihanna and Jennifer 
Lawrence—on its roster. 
Making history as Dior’s 
fi rst black spokeswoman—
another sign of the 
changing times—RiRi later 
sparked a global craze 
for the brand’s SoReal 
sunglasses after her 
fi rst appearance in 
the refl ective pair.
BURBERRY
>>
For leading the digi wave
Burberry mastered millennial 
speak a long time ago, leading 
the tech race with live streaming, 
Twitter collaborations, social 
media crowdsourcing and even 
a curated music channel on 
Apple Music. So it’s no surprise 
that the Brit brand is now at the 
forefront of the Snapchat scene. 
It’s the fi rst luxury house to 
have its own Discover channel 
on the platform and to explore 
the Snapcode feature on 
products that directs consumers 
back to Snapchat. It also of ers 
its followers sneak peeks at new 
collections, behind-the-scenes 
snippets from campaign shoots, 
and other exclusive content.
DOLCE & GABBANA >>
For celebrating young infl uencers
From a front row dotted with PYTs to a new menswear campaign 
featuring the genetically-blessed of spring of Hollywood’s elite, 
Dolce & Gabbana makes no bones about its millennial state of mind. 
“The #DGMillennials are modelling up a storm on the winding 
streets of Capri” proclaims the brand’s Instagram account, 
of ering a behind-the-scenes look at the making of the S/S ’17 
campaign, featuring the children of Cindy Crawford, Daniel 
Day-Lewis, and Jude Law, alongside others. 

Hari Nef walks 
the ramp for 
Gucci’s A/W ’16-17 
menswear show
Lucky Blue Smith and the 
Atomics in the front row at 
Dolce & Gabbana
Shots of London 
from the label’s 
Snapchat account
GETTY IMAGES
Rihanna  GUCCI>>
For its online give-and-take
Despite the air of nostalgia that 
dominates Gucci’s newfound identity, 
its presence on social media is 
stronger than ever. The brand’s A/W 
’16-17 collection featured the work of 
graf  ti artist Trevor Andrew, whom 
creative director Alessandro Michele 
discovered on Instagram, and the 
season before it was Insta artist 
@UnskilledWorker that he 
commissioned for a series of 
illustrations. Michele’s own Instagram 
account (@lallo25) is still somewhat of 
a secret, though not as well kept as it 
once was. Further evidence of the 
brand’s ef orts to meld heritage with 
creative disruption lies in Gucci’s 
Snapchat game. Fashion’s new 
darling, Hari Nef, the transgender 
model-actor, took over the account 
before the label’s A/W ’16-17 
menswear show, which she also 
walked the ramp for. 

Mitigate your standalone risk
Global Headquarters: 49 Charles Street  Mayfair  London  W1J 5EN  +44 (0)20 7290 9585
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142 VOGUE INDIA FEBRUARY view www.vogue.in
CLICK
BAIT
This is a generation of
online shoppers that’ll
gladly bypass brick-
and-mortar if it can.
Whether your tastes
veer towards traditional
or trendy, these e-tailers
are making sure your
carts are full.
By RACHANA NAKRA
DIGI VOGUE
PERNIA QURESHI,
PERNIASPOPUPSHOP.COM
Who: A millennial herself, Pernia Qureshi 
launched India’s fi rst luxury fashion 
e-commerce website in 2012 after 
working as a stylist for Sonam Kapoor 
on her fi lm Aisha.
 
What they want: “Independent women in 
their twenties love designer clothes that are 
versatile and reasonably priced. Occasion 
wear is a big draw because the outfi ts are 
formal, can be dressed up or down and 
repeated, so the customers feel they get 
more value for money.”

Most valuable products: “They love 
the easy-to-wear prêt styles, fusion wear 
and day-to-evening options. Edgy, sexy 
silhouettes like crop tops, dhoti pants 
and skirts by young designers such as 
Nimish Shah, Masaba Gupta, Huemn, 
Anjali Bhaskar, Abhinav Mishra and 
Nikhil Thampi are quite popular.”
 
Rules of engagement: “We of er 
500 designers on our platform. 
The buying and merchandising 
decisions are easier for me 
because the majority of the 
shoppers are my own age 
and demographic. So I can 
relate to them and the 
process becomes more 
organic. In fact, by now 
I know my regular 
clients by name.”
SHIFALI SINGH,
MYNTRA.COM
Who: Shifali Singh, vice president-
international business at Myntra, has 
been working with the company for 
over two years and is responsible for 
introducing the many international 
brands that are now available on the 
e-commerce platform.
 
What they want: “The millennials 
love the international high-street 
brands on of er online. Bollywood 
celebrities make the biggest 
impression on youngsters and their 
buying choices. All the styles that 
Deepika Padukone, Alia Bhatt and 
Katrina Kaif wear sell out easily.”
 
Most valuable products: “Forever 21, 
Mango and Vero Moda are a favourite 
with young women. They love the 
latest styles and trendy pieces they 
can buy at reasonable prices. Of -
shoulder pieces, ripped denim and 
maxi dresses have been the biggest 
sellers recently.”
 
Rules of engagement: “We rely 
on product and brand forecasting 
to understand what is transforming 
the fashion space. That and lots 
of data—collected through market 
research and directly via social media. 
The largest demographic that logs on 
to Myntra are the millennials, and they 
are open with their feedback online.” 
>
‘Malinka’ shift 
dress, Coast
‘Misu’ hand-
painted lehenga, 
Payal Singhal
Kundan and 
pearl gold-
fi nish earrings, 
Art Karat
Resham jaal work 
gown, Manish
Malhotra
Distressed 
boyfriend 
jeans,  
Boutique
Shifali Singh 
‘Cube and Claw’ 
rose gold-plated 
ring, Outhouse
Pernia Qureshi 
Biker jacket, 
Topshop

INDIAINDIA
FEBRUARY 2017
BAGS  
THAT
A MP  U P  
YOUR  
STYLE  
GAME
W H AT
TO GET  
HER  
THIS  
MONTH
PUSHING  BOUNDARIES
SHAHID
MODERN 
LOVE
DATING 
RULES IN  
THE AGE
OF TINDER
INSIDE
INDIA’S
JAZZ
REVIVAL
WHERE TO
EAT, PART Y   
& PL AY  
THIS YEAR
GQ  INVESTIGATION
TRAVEL GOALS 2017
20

view
SHILPA SHARMA,
JAYPORE.COM
Who: After 12 years of managing 
product buying and merchandising at 
Fabindia, Shilpa Sharma co-founded 
Jaypore with the idea of making it an 
“ambassador of Indian style”. Sharma, 
who also heads product, sourcing and 
design at the e-tailer, is focused on 
of ering a globally relevant aesthetic 
that is rooted in the country’s craft 
and culture.
 
What they want: “Millennials are 
looking for newer interpretations 
of existing designs and craft. For 
instance, they come to us for saris and 
blouses that they can then put their own 
stamp on. Labels that have a modern take 
on colour and style appeal to them.”
 
Most valuable products: “We 
recently featured a collection of 
gamcha saris and skirts by Sanjukta 
Roy that sold out in two hours! 
Who would have thought that 
the humble gamcha could be 
reinterpreted like this? Quirky hair 
accessories by designers like Pure 
Ghee are also very popular.”
 
Rules of engagement: “We want to 
keep them constantly interested. We have 
a large collection of silver accessories but 
have also started curating fashion jewellery 
to appeal to price-conscious youngsters. 
We are also making a conscious ef ort to 
style our saris in a more contemporary 
fashion and with a twist, wherever possible.”
ROBERT BREADY,
KOOVS.COM
Who: Robert Bready joined the board 
of Koovs in 2012 after stints at River Island 
and the Arcadia Group and working as 
the founding product director of ASOS. 
He leads the creative design and retail for 
the online fashion platform and is the brain 
behind the always-on-point collections 
on the website.
 
What they want: “Millennials want 
af ordable prices, speed and ease of 
shopping, so we make sure to have the 
latest styles available across all our shopping 
channels—the website, mobile site and app.”
 
Most valuable products: “There is one 
overriding trend among young buyers at 
present, which is the casual athletic leisure 
movement af ecting all product categories. 
Relaxed joggers with bling tops and 
statement trainers are the big thing right 
now. Our one-of-a-kind collaborations 
with designers such as Mawi, Pankaj & 
Nidhi and recently Gauri & Nainika 
have been a highlight.” 
 
Rules of engagement: “The process 
starts with our in-house design team 
travelling the globe looking at fashion 
and youth culture. The next step is 
to visit the main fashion weeks and 
record what is happening, and 
then fi ne-tune what we think is 
relevant for our target consumer 
in India.” 

144 VOGUE INDIA FEBRUARY view www.vogue.in
Coin earrings,
Chicory Chai
Dress, Gauri
& Nainika X
Koovs
Fabric  gajra,  
Pure Ghee
Gown, Gauri
& Nainika X
KoovsBlock-printed 
dress, Label
Rinchen
Tribal 
necklace,  
Toom
by Saroj
Sharma
Dress, 
Hattie
X Koovs
Jacket,  
Hattie
X
Koovs
Robert Bready 
Shilpa Sharma 

Get the secrets of
the well-dressed.
Pump up the season with Veeba’s range of
delicious sauces and dressings that will add
zing to everyday and everything.

148 VOGUE INDIA FEBRUARY view www.vogue.in
view
P
Payal Singhal could teach a master-
class on self-confi dence. At 15, when
most of her peers were probably con-
fused about which stream to sign up
for in junior college, she already knew
fashion was her calling. That year, she
participated in a contest for Shoppers’
Stop and won the ‘Designer of the
Year’ award. Aishwarya Rai Bachchan
modelled her creation. “I remember it
so clearly… It was this beautiful spa-
ghetti-strap anarkali in white katarva
fabric paired with a short black em-
broidered koti. The fabrics, though In-
dian, were quite unconventional for
those times, as was the choice of col-
ours,” says Singhal.
THE GAME
CHANGER
STYLE FILE
“MOST OF THE 
DESIGNERS THEN 
WERE CATERING 
TO AN OLDER 
AUDIENCE. THERE 
WAS THIS VACUUM 
FOR COOL INDIAN 
CLOTHING FOR 
THE YOUNGER 
GENERATION” 
—PAYAL SINGHAL
Fearless. The one word that
perfectly describes PAYAL
SINGHAL’s career, which began
when she was just 15 years old.
The designer tells SHEREE
GOMES GUPTA why she won’t
be changing her approach
Payal Singhal
SUMMER /RESORT ’15
WINTER/FESTIVE ’16-17
SUMMER /RESORT’15
SAGAR AHUJA>

150 VOGUE INDIA FEBRUARY view www.vogue.in
SAGAR AHUJA
view
For someone that young, and with
no formal training in fashion (she lat-
er went on to hone her skills at SNDT,
Mumbai, as well as Parsons School of
Design, New York), this was a big
achievement. Of course, having par-
ents in the garment industry helped.
“The early exposure to both the crea-
tive and business sides of fashion was
priceless,” she says. Then, at 19 , she
had the fi rst of her many star mo-
ments—her stunning black bridal
wear collection, titled The Satanic
Verse, blew away the celebrity judges
at her graduation show at SNDT. All
six garments, priced between
25,000
and 50,000, sold out the same day. A
favourite with A-listers (Deepika
Padukone, Kareena
Kapoor Khan, Sonam
Kapoor and Alia Bhatt,
amongst others), Sin-
ghal’s clothes are not for
the wallfl ower. In the 17
years that she has been in
business, she has devel-
oped a signature that resides fi rmly in the contemporary Indian wear space. The designer tells us about her journey.

FIRST MOVE
Singhal started her career as a stylist at MTV, before launching her epony-
mous label in 1999. Almost immedi-
ately she knew that her USP would
be to shake up the status quo when it
came to Indian staples. Traditional
Indian wear was given a refreshing
twist—backless cholis, Lycra kur-
tas, crop tops with palazzos.
“Most of the designers then
were catering to an older audi- ence. There was this vacuum for
cool Indian clothing for the
younger generation. I grew up wear- ing jeans and T-shirts and wanted to make Indian clothes that I’d be com- fortable wearing even to weddings. So that’s exactly what I did, and it struck a chord as everyone wanted to know who this 21-year-old making these ‘young’ clothes was,” she says.
With no fashion week or social me-
dia to put her in the spotlight, she relied heavily on customer feedback and acceptance. “We were soon cov- ered by every fashion magazine and were invited to the Singapore and Miami fashion weeks along with oth- er established Indian designers like Sabyasachi and Rina Dhaka—there was a lot of curiosity about the label,” she recalls.

NEW YORK CALLING
In 2004, Singhal married her long- time beau, Nirvaan Kirpalani, and moved to New York. And while she continued to visit India to promote her collections, her focus by then had al- ready shifted to brand building and marketing in America. There were a few challenges—upscale stores like Henri Bendel weren’t ready for anoth- er Indian designer yet. “I was too im- patient to just sit around and wait for a call, so I decided to do trunk shows and pop-ups,” she says. Six people turned up for her fi rst show—today, over 50 per cent of her online sales come from the US. “Indian clothes available in the US were outdated; clients wanted something cooler,” she adds.
COMING HOME
In 2010, a year after her son was born, Singhal relocated to Mumbai. The change wasn’t easy, especially for her husband, who had spent almost 12 years away. Singhal convinced Kir- palani, a fi nancial planner and analyst by profession, to join her. “I gave him the e-commerce site to work on. He has never looked back and is responsible for helping turn business around,” adds Singhal. The fi rst step was to re- build. “I realised then product was king, so we went back to basics, did fo- cus groups on each outfi t. ” Her fi rst
few collections (lndian-inspired West- ern wear) met with a lukewarm re- sponse. “So I decided to stick to what I’m best known for, which is contem- porary Indian wear. Those collections really took off—everyone was inter- ested again, including many celebri- ties. The rest, as they say, is history,” says Singhal, whose future plans in-
clude an accessories line as well as designing homes. ■
WINTER/FESTIVE ’16-17
WINTER/FESTIVE ’16-17
Singhal’s 
all-black bridal 
wear collection, 
titled The 
Satanic Verse,  
was a hit at her 
graduation show
THE PAYAL
SINGHAL BRIDE
An extension of her contemporary Indian wear 
collection, Singhal’s bridal wear is anything but 
conventional. Fun, quirky, edgy and rebellious, 
the highlights include bridal lehengas with leather 
embroidery, or kurtas worn as dresses. “I can’t get 
myself to make a traditional outfi t—in fact, my least 
favourite colour in the world is red,” she says. 

152 VOGUE INDIA FEBRUARY view www.vogue.in
view
BREAKING
NEW
GROUND
EXCLUSIVE
“celebration in union”, has been an in-
spiration for many of our collections.

Millennials are rapidly gravitat-
ing towards online shopping.
What, according to you, is the
value of a brick-and-mortar
presence in today’s world?
Karishma Swali: I think a hybrid
model works best for us. Today, an
online presence is crucial but a store
really helps bring out our aesthetic.
Also, for the new-age bride, it isn’t
just about the convenience the
internet gives you, it’s also about the
experience of being able to feel and try
on the clothes.
MS: As we expand our physical foot-
print, social media continues to be an
extremely exciting space to express our
creativity. We are personally involved
in creating content to ensure it com-
municates our label’s vision and val-
ues. It isn’t just about the number of
followers, likes or comments, it’s about
the opportunity to engage.

You recently launched your
luxury prêt label, Amoh, which
seems to cater to a younger
audience. Tell us about your
latest collection.
KS: Our collection Itvara is about the
eternal traveller. It’s dedicated to fast-
paced millennials who are always on
the move and don’t believe in main-
stream fashion. Like a wanderer, the
textures are an amalgamation of cul-
ture traversed through the vast lands
of India.
MS: Millennials are all about experi-
menting. While we’ve used traditional
fabrics, the silhouettes are contempo-
rary and free-spirited.
How do you keep up with millen-
nials, who are not as predictable
as the previous generation?
KS: Fortunately, creativity is not pre-
dictable. So, when you’re in the crea-
tive fi eld you automatically end up liv-
ing in the now. We’re open-minded
and make it a point to travel extensive-
ly to stay on top of everything. ■
001, Ground Floor, Mewar Apart-
ments, 40A Gopalrao Deshmukh Marg,
Peddar Road, Mumbai 400026
With a sprawling new f agship 
all set to open, designers 
Monica Shah and Karishma 
Swali continue to be a f erce 
lesson in girl power. 
Vogue has the f rst look. 
By NEHARIKA MANJANI
A
Amidst the bustle of Peddar Road, one of Mumbai’s arterial roads, lies design- ers Monica Shah and Karishma Swa- li’s majestic new store. The 3,500sqft space, which houses their label Jade, boasts towering ceilings, rare artefacts and vintage wooden windows, seam- lessly bringing together the old and the new, much like the designers’ crea- tions. Vogue catches up with the duo
about the new store, their latest collec- tion and how they keep up with the millennial generation. What kind of environment were you looking to create? Monica Shah: True to the philosophy of our label, art takes centre stage, and the space is interspersed with unique artefacts and antiquities, a testimony to India’s rich heritage and craftsman- ship. Among them, a massive Tanjore painting, Kalyanam, which means
Jade’s luxury prêt
label, Amoh, was
created keeping
the youth in mind
The label’s
Itvara collection
brings together
traditional fabrics
and modern, free-
spirited silhouettes
A sketch of
the new store
Karishma Swali (left)
and Monica Shah

Additional tests, if required, will be at additional cost. Conditions apply.
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there’s somebody that gets neglected. That 
somebody is You. Your Health!
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the Apollo Well Woman Check done, a series 
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LOCATION COURTESY QLA, DELHI
154 vogue india FeBRuaRY 2017 www.vogue.in
COME TOGETHER
She helms a successful e-commerce label. Her eponymous blog, which draws from
her North Eastern roots, has bagged multiple awards. And she has an Instagram
following of rapt millennials at her fingertips. We got Nagaland-born, Delhi-based
blogger AIEN JAMIR to put a millennial’s twist on classic looks from the country’s
most iconic designers and the results are #winning. By NEHARIKA MANJANI
DIGI VOGUE
_________________
TAKING BLACK
INTO THE SUMMER
The piece: Sharp black trousers
by Ashish N Soni
The result: “I opted for a sheer, floral
bomber jacket to put a summery spin
on the formal number. A curve-
hugging bodysuit brings the entire
look together and balances the
volume of the trousers,” explains Jamir,
admitting to a weakness for layering.
_______________________________
REINVENTING EVENINGWEAR
The piece: A signature digital print T-shirt by Tarun Tahiliani The result: “At first glance, the blouse comes across as an evening staple but there’s so much more that you can do with it. Chunky sneakers and baggy pants take it from sophisticated to sporty chic,” says the blogger behind Aienjamir.com.
_______________
MAKING THE
PANTSUIT SEXY The piece: A classic suit
by Rajesh Pratap Singh The result: “A nude bodysuit and bold ankle boots are the perfect way to give the minimal duo a sexy edge,” claims Jamir, who thinks the suit is as much at home in a bar as it is in a boardroom.
Jacquard lurex
trousers, Ashish
N Soni
Printed
crêpe jersey
T-shirt,Tarun
Tahiliani
Handloom
linen suit,
Rajesh
Pratap Singh
Photographed by RAWKY KSH

________________
BRINGING ’80s
GLAM TO THE SARI
The piece: A statement
sari by Abraham & Thakore
The result: “I wanted
to lend an ’80s twist to
the traditional ensemble,
so I chose a velvet zip
dress as opposed to the
conventional blouse or crop
top. Both the dress and sari
are statement pieces, which
is why I kept the accessories
to a minimum.”
Logo
calligraphy
khadi sari,
Abraham
& Thakore

view
156 VOGUE INDIA FEBRUARY view www.vogue.in
W
When it comes to f ne jewellery, what are millennials 
looking for? CHANDNI SEHGAL speaks to MILAN 
CHOKSHI of Moksh to know about the investment 
pieces to build a budding jewellery portfolio
ASSET
MANAGEMENT
JEWELLERY
We’ve been called the ‘me’ generation.
While that can be argued about any
generation with a large youth popula-
tion, as a member of the millennial
tribe I can vouch that we work hard,
we want what we want, and we want it
yesterday. And if that takes too long,
we’re hankering after the next best
thing. So when it comes to investing in
valuable, signifi cant and pretty pricey
fi ne jewellery, where does the fast-fash-
ion generation (saving up for the iP-
hone 11s) meet the ‘forever’ kind of
baubles? Milan Chokshi of 12-year-old
brand Moksh delves into why their
contemporary and unconventional de-
signs work for a generation whose de-
sires are fuelled by self-expression.

BRAND CAMP
Moksh, established in 2004, has a
longstanding reputation for creating
contemporary designs using a myri-
ad of raw materials. While their de-
sign aesthetic remains recognisable,
they’re constantly experimenting
with techniques and materials.
Says Chokshi, “Inspiration comes
from various personal travels, tem-
ples, Mughal architecture, Indian
art and Japanese design philosophies—
and we’re catering to the well-travelled
client who is in tune with global trends,
products and quality. So it’s important
to be on top of our game and constantly
evolve and innovate.”
Currently, the young design team
(on average between 25 and 35 years
old) prefers working on personalised
and easy-to-wear styles for earrings
and necklaces.
‘Taantvi’ grey Tahitian and
Keshi pearls with brilliant-
cut diamonds set in 18K
gold bracelet. Left : ‘Taantvi’
Japanese Keshi pearl earrings,
bangles, bracelets and rings
ALL CLOTHES: PAYAL SINGHAL>

• Fashion Runway
• Fashion ConClave
• attRaCtive oFFeRs
• expeRt talks
• MasteRClasses
• photo booths
and more...
phoenix MaRketCity Chennai
22 FebRuaRy, 7 pM onwaRDs
Chennai
First time in

158 VOGUE INDIA FEBRUARY view www.vogue.in
PIECE OUT
Milan Chokshi picks the three 
ornaments the millennial needs 
to kick of   her collection, and 
Vogue tells you why
• TENNIS BRACELET: These
thin pieces of wrist jewellery feature
a pattern of diamonds and are a
chic, contemporary investment—
they go with everything, whether
the look you’re channeling is
athleisure or the sophisticate.
• HOOPS AND HUGGIES: It’s
a throwback to the ’90s and Jenny
from the Block. While your hoops
don’t have to be the size of your
face, you can pick from solid gold,
encrusted and tiny versions.
• SAUTOIRS: This long necklace
consisting of a fi ne gold chain
set with jewels ensures your cold
shoulder won’t get lonely on a
day in or night out.
ONE IN A MILLENNIAL 
Amidst a desire to create classic pieces
with a lasting appeal, we wonder where
the constantly changing millennial
mind fi ts in. Says Chokshi of the
younger customers, “When it comes to
looking for jewellery, the younger gen-
eration prefers something they can
move around with—without fretting
on the investment aspect.” According
to Chokshi, while the older crowd
bought jewellery so they could meet
their personal-image aspirations, the
millennials work with a more ‘I like it,
I want it, I should have it’ philosophy.
“If they like something that goes with
their ensemble, they pick it. They’re
not trying to send out a message that
they’ve arrived. The more I interact
with younger people, the more I fi nd
that they’re really concerned about
how they look—and their lifestyle. It is
very much about them; I don’t think
they have the investment-driven im-
pulse. It’s basically about what they
like and what they want.”

WHAT vYOUNGi 
WOMEN WANT
Based on interactions with customers,
Chokshi believes a young woman look-
ing to create her own jewellery portfo-
lio should begin with “sautoirs from
our Symphony collection, tennis brace-
lets with a twist from our collection
Eva, hoops and huggies from the Day-
dream collection and cocktail rings
from the Glitterati collection.” While
we love versatile, detachable pieces
that can be worn multiple ways, Chok-
shi says, “If I have to give them jewel-
lery that is in bits and pieces and they
have to maintain it, they’re going to
end up losing parts (their mothers are
also still losing parts!). So I don’t think
I’m a big fan of those pieces. But of
course, we do customis ed pieces…” ■
Mokshjewellery.com
view
‘Eva’ brilliant
round-cut and fi ne
baguette diamonds
set in 18K gold
tennis bracelets
Emeralds, Keshi
pearls and
diamonds set in
18K gold hoops
‘Symphony’ South
Sea and cultured
pearls, pink Akoya
pearls, Keshi pearls
and brilliant-cut
diamonds set in
18K gold sautoir
‘Glitterati’
oval, rose-cut
and brilliant-
cut diamonds
set in 18K gold
cocktail ring

forest hills At tAlA by CCAzA CComodore
Amore by CCAzA CComodore
CCAzA CComodore
kiki’s CAfe & deliAYE, AYE,
ALIBAUG!
T
here are only a few holiday destinations
that take less time to get to than driving
home during rush hour.
one of them
is Alibaug. but there was a time when you had
to either own a bungalow or make friends with those who had one, if you wanted to stay here. Nitin
mongia, avid traveller, yachtsman and
Arjuna Award winner, was quick to pick up
on this.
he introduced Ccaza Ccomodore—
Alibaug’s first luxury boutique villa—which transformed this sleepy little village into a popular weekend escape. A seven-minute drive from
mandwa jetty, this spacious five-bedroom
villa is surrounded by the sounds of silence and idyllic al fresco spaces.
the interiors have
been designed by krsna mehta, who in a burst
of indian colours and modern indian design,
brings the outdoors in. think palm-tree inspired
statement walls, wooden floors and
objets
d’art that channel nature. While the trampoline
and indoor games keep your kids pleasantly occupied, you can unwind by the pool and relish delicious snacks. Ccaza Ccomodore is best recognised for its
f&b options. Whether it’s
their mediterranean cuisine or their indian fare,
the menu has been carefully curated by Nitin himself, and each meal is custom-created to meet your tastes.
While offering the luxuries of home and
the services of a five-star hotel, Nitin took on more properties to accommodate the influx of travellers to Alibaug. A short drive away from the jetty is Amore by Ccaza Ccomodore. With contemporary interiors and a private pool, this five-bedroom villa is a minute’s walk away from
saswane beach. to further address the
modern traveller’s desire to escape the city and return to nature, Nitin took on Forest Hills at Tala by Ccaza Ccomodore. Perched atop
the densely forested
tala mountains, it offers
tent Cabins, mud houses, Container Villas,
tree Villas, Glass houses and a swanky infinity
pool that makes it a perfect eco-tourism spot for the weekend.
Whether you’re on your way into Alibaug
or are heading back to the mainland, you’re bound to notice Kiki’s Cafe and Deli, right
Just 45 minutes away from the
mainland, Ccaza Ccomodore
beckons you across the bay of
mumbai to Alibaug with three
boutique villa retreats and a café
on
mandwa Jetty. overlooking the Arabian
sea, their gourmet cuisine will delight even
the fussiest of eaters. And the good news
is that kiki’s caters to all Ccaza Ccomodore
properties. you’ll be dreaming of their sun-
dried tomato based pizzas, spicy curries
and the fruit punches long after you’ve returned home.
For reservations, call 09820132158,
email [email protected]
or visit ccazaccomodore.in
VoGUe PromotioN

rsvrsvp
THE SCOOP ON THE MOST HAPPENING SOIRÉES
EDITED BY BANDANA TEWARI
160 VOGUE INDIA FEBRUARY rsvp www.vogue.in
Sotheby’s Edward Gibbs 
and Sarah Rustin
Mercedes-Benz’s 
Roland Folger and 
Saba Ali
From left: Panelists Yamini Mehta, 
Madhuvanti Ghose, Sonia Khurana, 
Kiran Nadar and Vogue’s Anindita Ghose
The ‘Women in Art’ 
panelists on stage
Noelle Kadar
Vogue’s Priya 
Tanna
WHAT: The Vogue Art Report launch
WHERE: JW Marriott Aerocity, Delhi
To mark the launch of the Vogue Art Report—a comprehensive 
guide to knowing, buying and collecting art—Vogue hosted a 
cocktail evening in partnership with Sotheby’s and Mercedes-
Benz. A highlight of the evening was a display of the late artist 
Mrinalini Mukherjee’s work Vriksha Nata, loaned graciously by 
the Kiran Nadar Museum of Art. Fashion mavens met the art 
world elite as two unveilings followed: the Vogue Art Report and 
Mercedes-Benz’s Cabriolet series. The evening was capped of  
by a panel discussion on ‘Women in Art’.
HEART FOR ART
William Dalrymple and 
Condé Nast’s
 Alex Kuruvilla

Kaabia
and Sasha
Grewal
Kalyani Chawla
Rosalyn D’Mello and
Anita Dube
V Sunil and Bose
Krishnamachari
Aarti Lohia and
Tarana Sawhney
Mercedes-Benz
unveiled its S-, C- and
E-class Cabriolet series
at the event
Manisha Parekh,
Caroline Young
and Peter Nagy
Akshay
Chudasama
Gaurav Bhatia
Michael Jopp
Rahul Khanna
www.vogue.in VOGUE INDIA FEBRUARY   161
Olivia Fraser,
Jeet Thayil and
Akanksha Sharma
JJ Valaya

162 VOGUE INDIA FEBRUARY rsvp www.vogue.in
Aparajita Jain
Ranbir Kaleka
Sharan Apparao
Manisha Gera
Baswani and Rajesh
Pratap Singh
Manish Nai
Arvind
Vijaymohan
Anandjit Singh with
Nikita Manilal
Javed
Abdulla
Samrath Bedi
and Karishma
Manga Bedi
Vogue’s
Dilshad
Arora
Vriksh-Nata
(1991-92), a
four-part hemp sculpture
by Mrinalini Mukherjee,
displayed at the event
Roshini
Vadehra
Sameer
Saran
rsvp
Utkarsh Ahuja
Roobina Karode
WHAT THE 
PANELISTS SAID...
“Make museums
social spaces, not relics
of the past”
rKIRAN NADAR,
collector
“We must mentor
women to ensure more
of them hold positions
of power as dealers and
museum directors”
rMADHUVANTI 
GHOSE,
Alsdorf curator at 
The Art Institute of 
Chicago

Condé Nast’s 
Arjun Mehra and 
Deepshikha Khanna
Pratiksha Somaia 
and Pooja SinghalShivan Bhatiya and 
Narresh Kukreja
Peter and Cecile 
D’Ascoli
Julien Segard
Vidisha Saini
Shabnam Singhal 
Gitanjali Dang
Radhika Chopra
Pratima Bhatia 
Dhruv Kapoor and 
Sonal Verma
Vignesh Shankar, Sonal Bhardwaj, 
Amit Thete and Ronald Folger
Tikka Shatrujit 
Singh
Apoorwa Middha 
and Rahul Arora
www.vogue.in VOGUE INDIA FEBRUARY   163
Sanjay Kapoor
IN TRIBUTE
Mrinalini Mukherjee, 
who passed away in 
2015, remained a fi erce
non-conformist all her
life. Her monumental 
sculptures made from 
hemp were wrought 
by a painstaking 
technique of knotting 
and braiding. The Kiran 
Nadar Museum of Art 
graciously loaned this 
artwork for the event.

165
EYEVIEW
MILLENNIAL MANIA
PHOTO: GREG SWALES. ON ALIA: D
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LIERS

ALIA BHATT • CHIARA FERRAGNI • SPRING SEPARATES

ALIA,
NO
FILTER
Could anyone be cooler than ALIA BHATT?
Whether kvelling on cats or spying on Ryan Gosling,
everything she does (or clicks) reminds us why she’s
the most followed millennial in showbiz.
As she models in the Blue City, MEGHA MAHINDRU
tracks down 50 more reasons to love her
Photographed by Gre
G SwaleS
Styled by aNaITa SHrOFF aDaJaNIa

Jacket, Dsquared2.
Jeans, Rejina Pyo.
Shoes, JF London.
Patchwork denim
jacket (on chair),
Frame Denim
167

Denim vest, Levi’s. Lace
bra, La Perla. Satin bralette,
Victoria Beckham.
Frayed-edge denim skirt,
Fyodor Golan. Embellished
leather peep-toe booties,
JF London. Diamonds set
in 18K white gold necklace,
‘Embrace’ diamonds set
in 18K rose gold pendant
necklace, ‘Luminance’
diamonds set in 18K
white gold lariat necklace,
‘Bicycle’ diamonds set
in 18K white gold tennis
bracelet, diamonds set in
18K white gold bracelet,
‘Embrace’ diamonds set
in 18K rose gold bracelet,
‘Embrace’ diamonds set in
18K rose gold ring, ‘Emerald’
diamonds set in 18K white
gold ring; all Nirav Modi

Denim blouse, matching
trousers; both Haizhen
Wang. Metallic sandals,
JF London. Sunglasses,
Jimmy Choo. Diamonds set
in 18K gold earrings, Anjali
Bhimrajka Fine Jewels
169

170
1. What’s the f rst thing you would do when you 
land on Mars?“Take a self e.”
2. An animated character you would kill/marry/
befriend? “Kill Dexter—I don’t really like him and f nd 
him really irritating; marry Popeye because he’s strong and 
f t; and befriend t he Powerpuff Girls.” 
3. What’s the name of your BFFs group on 
WhatsApp? “Right now it’s called Whoop. 
It changes every week.” 
4. Most overused emoji while sexting?
“Forget sexting, my all-time favourite is ”
5. A prop you stole from a set?
“I asked for a pillow that I really liked from an ad f lm set. 
It’s still in my room, actually.” 
6. Most genuine person in Bollywood? 
“Akshay Kumar.”
7. Your house is on f re. Your loved ones are safe. 
You have time to make a f nal dash 
to save one item. What would it be? 
“I think I’ll just get my phone.”  
8. An item you stole from your sister’s wardrobe and 
never returned? “I’m sure I stole her coin collection. 
One day I landed up with way too many coins—vintage 
ones from all over the world. I hadn’t travelled so much 
then, so obviously they’re hers.” 
9. Your boyfriend leaves his phone unlocked. 
What’s the f rst thing you spy on? “I know the password 
to my boyfriend’s phone.” 
10.  Favourite yoga position?“Downward-facing dog.”
11. A hashtag to describe your current state of mind? 
“#SoInspired”
12.  An overused hashtag you’d never use? 
“#AboutLastNight”
13. What would you like for your 25
th
 birthday? 
“A holiday in Greece.”
14.  The one thing you have in your 
refrigerator at any given time?
“Cheese. Mostly cheddar and goat cheese.”
15.  A millennial you’d like to swap life 
with for a day? “Gigi Hadid.” 
16.  If you could be any animal in the world, what 
animal would you be? “A lion.” 
17.  How many cat breeds can you name without 
Googling? “Siamese, Persian… and there’s the cross 
between Siamese and Persian…” 
18.  A Snapchat f lter you like trying on your cat, 
Pica? “The dog face. People think Pica was named after 
Pikachu but she has nothing to do with Pokémon.” 
19.  An app that should have been invented 
by now?“There should be an app or service that comes and 
packs your bag for you, so you don’t have 
to do it. A real-life Siri.” 
 20.  The weirdest thing you’ve ever asked Google?
“Recently in Europe, I was craving dosa, so I looked that up 
but nothing turned up. Also, now that I’ve moved into my 
new house, I have white tiles in my bathroom that I noticed 
were getting dirty around the edges. So I googled ‘how to take 
out stains from small hexagonal-shaped tiles’. Later the 
answer, of course, came from mom.”
21.  What’s your planking record? “90 seconds.”
22.  What’s on your Netf ix queue?
“This Is Us, which is not on Netf ix. And The Crown.”
23.  Glitter lips—yay or nay?
“Yay, but for the right occasion.” 
24.  How many pairs of sneakers do you own?
“At least 20.” 
25.  Favourite sex position
“I’m a simple person, so the classic—missionary.”
26.  If the last men on earth were an 18-year-old and 
a 50-year-old, who would you date and why?
“The 50-year-old, I think. I don’t think I get along 
with younger guys.” 
27.  The oldest pair of jeans you have?
“J Brand jeans. They are a little XXL for me now.” 
28.  One thing you would tell Trump 
if you meet him? 
“I’d build a wall so I don’t have to talk to him.” 
29.  The newest word you added to your vocabulary? 
“Lurking.” 
30.  A word that makes you cringe when you hear it? 
“Banoffee. It sounds stupid.” 
31.  If you were invisible for a day and could spy on a 
famous person, who would it be? 
“Someone private. Ummm no, Ryan Gosling” 
32.  Madhuri or Sridevi? “Sridevi.”
33.  You are on death row—what’s the 
last meal you would order?
“I’ll eat something super, super unhealthy—a burger and a 
pizza and a big chocolate dessert with some extra chocolate.” 

Denim jacket, Alexander
Wang. Lace bra, La Perla.
Satin bralette, Victoria
Beckham. Laser-cut briefs,
Moeva London. Diamonds
set in 18K gold necklace,
diamonds set in 18K gold
ring, diamonds set in 18K
gold double-finger ring;
all Gehna Jewellers

Lace bralette, H&M.
Ruffled denim jacket,
Karen Walker. Flared
denim trousers, Rose Room
Pret at Luluandsky.com.
Suede sandals, Sophia
Webster. White and yellow
diamonds set in 18K gold
necklace, diamonds set in
18K gold ring; both Anjali
Bhimrajka Fine Jewels

Embellished T-shirt, Dolce
& Gabbana. Denim jacket,
Victoria Victoria Beckham
at Mytheresa.com. Patchwork
denim trousers, Osman.
Denim and leather sandals,
Aquazzura. Diamonds set
in 18K gold necklace, Anjali
Bhimrajka Fine Jewels. Blue
sapphires and diamonds set in
18K gold ring, blue sapphire
and diamonds set in 18K gold
bracelet, diamonds set in 18K
gold ring, diamonds set in 18K
white and yellow gold ring,
blue sapphires and diamonds
set in 18K gold bracelet;
all Gehna Jewellers
173

174
34. To win a dare, would you rather eat Rocky Mountain
oysters (animal testicles) or a meal of worms?
“Neither. I’m vegetarian now.”
35. A quirk that makes you secretly judge a person?
“When people say they don’t like cats, I judge them.”
36. If you could wake up tomorrow having gained one
quality or ability, what would it be?“Become a ballet dancer.”
37. What is on your perennial to-do list?
“To learn how to cook.”
38. Is there a family recipe you can’t wait to learn?“There’s
this family dish called ‘aloo fry’. My dad’s mother taught it to my
mom and it’s always been our family favourite. I remember one
day my father ate so much aloo fry that he said, ‘Ok, I can die
tomorrow.’ It’s that precious to all of us.”
39. If you could change anything about the
way you were raised, what would it be?
“Sometimes I wish my mom was not so paranoid, because that
has made me a little paranoid.”
40. Favourite online store? “Lululemon.com”
41. What are the last three items on your credit card?
“A pair of Linda Farrow sunglasses, a Sandro coat and a bottle
of Black Label whiskey for my grandfather.”
42. What’s your favourite Starbucks coffee?
“I usually have black coffee but I also love their eggnog latte in
London; it’s available only during Christmas and it’s yum!”
43. The last restaurant you enjoyed eating at?
“Gaggan in Bangkok.”
44. A song title to describe your last relationship?
“Bruno Mars’s ‘Just the way you are’.”
45. A trait that annoys you the most?
“I hate people who talk over you. You’re talking and making
a point and these people continue talking.”
46. Favourite swimming stroke?
“I love the breaststroke but I really have fun doing the butterfly.”
47. What’s the most adventurous thing you did in 2016?
“I went skiing for the first time in Switzerland.”
48. When was the last time you pulled an all-nighter?
“The night of the Global Citizen event in Mumbai,
after the Coldplay concert.”
49. If you could create your own degree, what would you
hold a Master’s in? “I think I would Master in organisation.
I’m so obsessed about organising. I love making plans.”
50. If you could get rid of one thing
in India, what would it be?
“In the current times, it would be men touching
anything but themselves.”
n

Denim jumpsuit, Red
Valentino. Lace bra, La
Perla. Diamonds set in 18K
gold long necklace. Anjali
Bhimrajka Fine Jewels.
22K gold pendant, diamonds
set in 18K gold pendant,
diamonds set in two-tone
gold-polish earrings,
diamonds and black
stones set in 18K gold ring,
diamonds set in 18K gold
ring; all Gehna Jewellers

Asymmetric ruffled blouse,
Self-Portrait. Diamonds
set in 18K gold necklace,
Anjali Bhimrajka Fine
Jewels. 22K gold pendant,
diamonds set in 18K gold
pendant; both Gehna
Jewellers. Black diamonds
set in 18K gold ring, KAJ
Fine Jewellery

Sequinned denim jacket, matching
trousers; both Ashish. Vest,
H&M. Suede sandals, Christian
Louboutin. Diamonds set in
18K gold bracelets; both Anjali
Bhimrajka Fine Jewels. Diamonds
set in 18K gold ring. diamonds and
blue sapphires set in 18K gold ring;
all Gehna Jewellers
Hair: Yianni Tsapatori/
Anima Creative Management
Make-up: Rosario Belmonte/
Anima Creative Management
Assistant stylist: Priyanka Kapadia
Photographer’s assistant: Ryan Martis
Production: Manoj Fulwani/
Natural Mystic South Asia; Divya Jagwani
Local coordination:
Mukhtiyar Ahmed Movies
Location courtesy: RAAS Jodhpur,
Mehrangarh Museum Trust, Fort Jodhpur
and HH Maharaja Gajsingh II of Jodhpur
Accommodation partner: RAAS Jodhpur
Special thanks: Nikhilendra Singh/
Natural Mystic South Asia
177

SHIRT STORY
The current iterations of
the basic button-down—
dangerously deconstructed
and boasting sexy mesh—
are wardrobe game-
changers.
On Varsha: Organic
handwoven jamdani shirt,
organic handwoven jamdani
drop-crotch trousers; both
Urvashi Kaur. On Bella:
Dress, shirt; both Kanika
Goyal Label. Bangles,
Aurélie Bidermann
178

A
DAWN
From ’80s glam to sports luxe, Indian designers have a not-so-basic take
on spring’s biggest movements. These separates come armed with styling
commandments that are just begging to be followed
Photographed by VIKRAM PATHAK Styled by RIA KAMAT
CLASH
DANCE
How do you make
an oversized hoodie
feminine? By layering it
over a sexy slip of a dress.
Cotton hoodie, silk slip;
both Dhruv Kapoor.
Lace-up leather
and canvas boots, Dior
NEW

PROPORTION
PLAY
More is more and less is a
bore. Exaggerated separates
from head to toe define the
mood of the moment.
On Bella: Crop top with 3D
sleeves, cotton drawstring
cargo pants; both Kallol
Datta 1955. ‘Copakabana’
sandals, Sophia
Webster. Metal
bracelets, Aurélie
Bidermann.
Headband,
Benoit Missolin.
On Varsha:
‘Superwoman’
dress, side-
pleated
trousers; both
Lovebirds.
Shoes, Christian
Louboutin

OVER
THE TOP
Spring layering takes on
an inverted twist—add
your bustier over a basic
shirt for a cool spin.
Shirt, cotton satin bustier,
crêpe lycra trousers; all
Hemant & Nandita
181

LINE THEORY
Stripes on stripes on stripes.
From an oversized men’s shirt
to an athletic bomber, we’re
all about drawing the line.
On Bella: Linen shirt, cotton
dress; both Péro .
On Varsha: Embroidered
blouse, bomber jacket,
trousers, dupatta; all Sanchita
182

BREAK COVER
Meet the shacket.
The alluringly comfortable
shirt-jacket hybrid is just
the transitional layer
your ensemble needs.
Reverse paper-bag dress,
‘Novel Safari’ parka, ‘Wild
African’ trousers; all Rara
Avis. Caged shoes, Aperlaï

PAST
FORWARD
A flowy dress with
nostalgic detailing
takes us back to the
pretty girly frocks of our
childhood. Statement
slides bring it into now.
Silk Chanderi and nylon
mesh dress with upcycled
sequin waste, AM.IT.
Flat sandals, Dior

UPSIDE DOWN
Fashion’s favourite bomber,
velvet detailing et al, is a
whimsical topper for
tailored trousers.
Embellished silk, leather and
velvet jacket, bell-bottom
trousers; both Huemn
185

JOIN FORCES
Let the feminine trench
be the hero of your spring
wardrobe. It literally
goes over anything.
Dress, trench coat, flared
trousers; all Ekam. Perspex
and leather shoes, Aperlaï
186

GAMe, SeT,
MISMATCH
It’s all about unlikely yet winning
alliances. While a sheer tunic
breathes elegance into sporty
bottoms, an embellished skirt lifts
denim out of downtime.
On Varsha: Oversized Chanderi tunic,
cotton-silk bralet, cotton-silk trousers;
all Ikai by Ragini Ahuja.
Sneakers, Adidas Originals.
On Bella: Denim shirt, beaded silk
organza skirt; both Not So Serious
by Pallavi Mohan. Sneakers,
Adidas Originals. Cap, ASOS
Models: Bella Carlstrom/Toabh Management;
Varsha Thapa/Anima Creative Management
Hair: Yianni Tsapatori/Anima Creative
Management
Make-up: George Kritikos/Anima
Creative Management
Production: Divya Jagwani; Janine Dubash
Creative direction: Jolie Wernette-Horn
Photographer’s assistants: Chetan Sanap;
Avinash Jadhav
Location courtesy: Forest Hills by
Ccaza Ccomodore, Tala,
Maharashtra (Ccazaccomodore.in)

188
CHIAR
CHIAR
CHIARA
CHIARA
What’s really real on social media? How do the dynamics of blogging
work? Vogue speaks to the world’s most coveted social media star—
CHiara Ferragni of The Blonde Salad—on why she and the
generation she represents #neverstop. By rujuTa Vaidya
EFFECT
THE

VOICE OF
A NEW
GENERATION
Ferragni is considered
the world’s most influential
fashion blogger

190
PHOTO: MIGUEL REVERIEGO; REX FEATURES; COURTESY CHIARA FERRAGNIINSTAGRAM. STYLIST: NAZ BILEYDI. HAIR: FERIT BELLINO. MAKEUP: ALI RIZA 
?ZDEMIR. MANICURE: SHAHRZAD NASERIK.U.M AGENCY M.A.C ÜRÜNLERIYLE7
hiara Ferragni seems to live on a plane.
While geographically she splits her
time between LA and Milan, calling
both cities home, Ferragni, the world’s
most infl uential blogger, is always on
the go since she started TheBlonde-
Salad.com in 2009 with then boyfriend
Riccardo Pozzoli. Posting in Italian
and English, the blog (which at the
time didn’t include the different social
media extensions it does today) fo-
cused primarily on fashion, photogra-
phy and travel along with her ward-
robe choices.
“I came up with the
name The Blonde Salad
because I wanted something that rep-
resented me. Back then, I was even
blonder… like, blonde blonde. And I
wanted my blog to be a mixture of eve-
rything, like a salad: fashion, lifestyle,
my travels, my friends, all of my expe-
riences,” says the 29-year-old.
With her debut, Ferragni joined an
already competitive arena that was
making industry names out of Susie
Lau of Styleb ubble.co.uk and Jane Ald-
rige of Seaofs hoes.com, both of who
launched in 2006, followed by the wun-
derkid Tavi Gevinson of Thes tylerook-
ie.com in 2008. But Ferragni, with her
religious documentation of her out-
ings and love for consuming fashion,
struck a chord with her audience on a
global scale.
She rose up the ranks swiftly, bag-
ging accolades such as ‘Newcomer of
the Year’ at the very fi rst Bloglovin’
Awards in 2011, launching her epony-
mous shoe label in 2012, reaching her
fi rst million followers on Instagram,
earning a spot on the prestigious Busi-
ness of Fashion 500 list of global infl u-
encers in 2013, making the Forbes ‘30
under 30’ list and the cover of Vogue
Spain in 2015. Last year she achieved
the business holy grail—a chance to
speak to MBA students at Harvard
Business School.
Not bad for a former fashion design
grad from Bocconi University. So how
did a small-town girl from Cremona,
Italy, turn a hobby into a 12-million-
dollar business and an HBS case study
and become one of the world’s most
infl uential fashion voices?

SOMETHING LIKE
A PHENOMENON
While scrolling through Ferragni’s
Instagram feed, the fi rst thing that
strikes you is how she doesn’t seem
to take a bad picture. With her blonde
hair and lithe physique, she’s the
perfect model and muse for the
world’s leading designers, enough for
Mattel to recognise that appeal and
design a lookalike Barbie in her hon-
our. But Ferragni is savvy enough to
balance that aspirational life with
more everyday moments—so while
she was one of the fi rst to get her
hands on a Vetements sweatshirt
and sit front row at Maria Grazia
Chiuri’s Dior debut, she’s also posted
images of her favourite breakfast
(avocado toast often fi gures), sushi
dinners, and even sick days. So if
#theblondesaladneverstops (Ferrag-
ni’s signature hashtag), how does she
make time for a real life?
“It wasn’t easy at fi rst but it’s a
matter of time management. I always
make sure to leave free time when
I’m travelling to Italy to visit my
family and friends, and if I can’t stay
in the city too long… I bring them
with me!” she says. Her sisters Val-
entina and Francesca feature often
in her posts, along with her mother
and rapper boyfriend Fedez, and
family holidays are documented.
This lens on her everyday life is a
part of the package and also Ferrag-
ni’s appeal.
“You have to be very clear about
what your goals are and work hard to
reach them. Never stop pushing your
limits and goals, always aim higher
but value what you have achieved,”
says Ferragni when I ask for her ad-
vice to millennials.
SNOWBALLING
IN GLITTER
In only a few years, Theb londes alad.
com has amassed a team of 20-plus
members who refer to themselves as
the TBS crew. Ferragni has 7.6 mil-
lion followers on Instagram and over
3,00,000 on Twitter, along with a nas-
cent Youtube channel that is taking
off. “We are now a lifestyle and fash-
ion magazine, a source of inspiration
for our readers, and in September
2016 we launched our e-commerce
section that only sells bespoke and
exclusive products,” she rattles off.
The Chiara Ferragni Collection of
shoes, handbags, phone accessories
and outerwear featuring the unmiss-
able ‘fl irting’ motif is sold at over 300
stores worldwide. Shop at Le Bon
Marché in Paris or Farfetch.com and
you are sure to spot the iconic wink at
the back of a phone cover or a pair of
HIGH FIVES
We asked Ferragni to document her fi ve 
milestone career moments
1
“The fi rst time I sat front row at 
a show—I felt like I was part of 
the fashion system and it was 
amazing to be surrounded by so 
many interesting people.”
“I am the fi rst fashion blogger to 
have made the cover of Vogue
Spain (April 2015) and Vogue
Turkey (August 2016).”2
“Harvard University’s case study 
on the TheBlondeSalad.com. 
Riccardo and I were invited to 
speak to the MBA students.”3
C

191
glitter pumps. Ferragni, like all good
business minds, knows the power of
delegation and works with designers
Patrizio Vita, Chiara Capitani and
Gilda Ambrosio on the line.
Over at the TheBlondeSalad.com,
e-commerce works on pure exclusivi-
ty to draw in the customer that’s also
shopping at established luxury shop-
ping websites. Here lies a rare Phi-
losophy di Lorenzo Serafini dress, a
pair of Levi’s 501 jeans with a custom
message, even a pair of Delfina De-
lettrez earrings in a colour unlike any
you have seen. Ferragni adds a value
that’s more important than sheer
availability—with her blessing, it’s
something that sets her crew apart
from the rest.
With a business that’s grown mani-
fold in such a short time, how does
she manage the church-and-state di-
vide when it comes to content? How
much credence is given to brand col-
laborators and how much of her indi-
vidual tastes really come through?
Ferragni and Pozzoli say they are
rigorous in the process of elimination
and have at times given up advertis-
ing to meet the demands of premium
luxury brands. “I collaborate with a
brand when we share the same values
and lifestyle,” says Ferragni. Case in
point: she’s often featured in the spe-
cially curated content for brands like
Cartier, Yves Saint Laurent and Pan-
tene by way of videos.
“It all worked out very naturally.
I’ve always followed my instinct and
passion. I needed a great dose of per-
severance and determination but the
hard work has paid off,” she says.
On the Fly
If you could let go of one
social media channel, what
would it be?
Since Instagram has introduced
Instagram Stories, I barely use
Snapchat. I’ve recently launched
my YouTube channel and I want
to see how it goes.

Your favourite fashion stores
across the globe?
I do most of my shopping
online, on Mytheresa.com and
Net-a-porter.com. When I’m not
travelling I like to shop in Milan
and in LA. But, above all, I love
vintage shopping in LA. The best
one? Fairfax Flea Market!

What is your favourite city
when it comes to style?
Milan has become a very
metropolitan city even in terms in
style. One of the best places to
style-watch is the airport.

What are the three things a
blogger should never do?
Never follow someone else,
just be true to yourself. Never
underestimate your instinct and,
above all, #NeverStop.

What’s always in your bag?
My iPhone and my charger are
never missing. My passport and
a facemask follow in importance
when I travel.

What’s on your lust list for
the season?
A must-have bag and a hot pair
of velvet boots.

What are your favourite
Instagram accounts to follow?
Other than my friends and
family
It’s a great account that always
make me smile!
Tag, You’re IT
After all, Ferragni is speaking to and for a generation that is glued to their phones—the millennial. “A person who is always connected with the ex- ternal world but very focused on who she wants to be and become.”
We’re living in a time when even a
sunset cannot be really experienced if it hasn’t been documented on social media, so I can’t help but wonder if Ferragni, whose business is based on growing clout, can ever afford to look away from a screen.
“My Instagram, YouTube, Snapchat
and Twitter accounts are all used to share my personal life and work. My other passions, such as horseback rid- ing, going for long walks and vintage shopping, are all non-virtual experi-
ences and I like to keep it like that,” she explains. “Fashion journalism has totally evolved since 2009. I feel that following fashion is much more inter- esting and easier now than it was. Magazines still print paper but they have also created websites and built a
strong credibility and social media platforms.”
What about the debate about blog-
gers and their Photoshopped realities? Ferragni is smart to maintain her si- lence on the subject matter.
What’s next for the blogger? Does it
get exhausting to top your own best? “My job is my life, and I love it. I feel like I’m living a dream! I get to meet creative and interesting people, travel the world and try new experiences. At first it was hard to leave my home and family for long trips but I got used to it and I love it now,” she says. n
“When Mattel created a
Barbie version of me.”
4
“When I was
awarded ‘Best
Style Influencer’
by Footwear News
in December 2016
and on the same
night Rihanna and
Iris Apfel were
awarded, too!”
5

DROP EVE RYTHING
LAND OF
ENCHANTMENT
A voluminous, lacy, bright-white
peasant dress—tiered and ruffled to
blousy effect—sets off the majesty
of New Mexico’s desert plains.
On Imaan: Dress, Roberto Cavalli.
Earrings, Ariana Boussard-Reifel.
On Dev: Shirt, Salvatore
Ferragamo. Trousers, Burberry

DROP EVE RYTHING
The new off-the-shoulder silhouette has flirtatious, coquettish romance
in spades. Model IMaan HaMMaM heads towards Santa Fe in the season’s
best iterations—with a little help from actor Dev PaTel
Photographed by Al AsdAir MclellAn Styled by Tonne Good MAn
193

HOLDING PATTERN
Prints that hark back to tribal and
Native American motifs set the
tone, while a sun-burnished shoulder
establishes the mood.
On Imaan: Dress, Temperley London.
Earrings, Perez Sanz.
On Dev: Shirt, Agnes B.
Jacket, matching trousers; both Burberry
194

WILD WILD SOUTHWEST
If love is a game, these side-slit trousers and ruffled bandeau blouse are your winning moves.
On Imaan: Swim blouse, Tory Burch. Trousers, Dion Lee. Earrings, Pamela Love. Bracelets,
Ariana Boussard-Reifel. Bracelets, Pandora Jewellery. Boots, Chanel.
On Dev: T-shirt, Perse. Jeans, Save Khaki United. Boots, The Frye Company

ROOM FOR
ROMANCE
Peekaboo shoulders
have the dual delight of
appearing simultaneously
undone and dressed up.
On Imaan: Linen blouse,
Noelle Pallais. Shorts,
shoes; both 3.1 Phillip
Lim. Earrings, Perez
Sanz. Linked rings,
Spinelli Kilcollin.
On Dev: Shirt, David Hart

BIG LEAGUE
Neutrals on neutrals
pay tribute to a
Southwestern-ranch
vibe—as do these ultra-
wide-leg khaki gauchos.
Blouse, trousers; both
Fendi. Belt, Cole Haan.
Bracelets, David Yurman.
Shoes, 3.1 Phillip Lim
197

SPIN CYCLE
Twirl and swirl in jet-black
accordion pleats and free-
to-be shoulders.
On Imaan: Silk-taffeta
dress, Oscar de la Renta.
Earrings, Annie Costello
Brown. Cuff, Robert Lee
Morris Collection. Shoes,
3.1 Phillip Lim.
On Dev: Shirt, Marni.
Trousers, Brooks Brothers
198

SOUTHERN
EXPOSURE
A rust-coloured rib-knit adds
slink to this girlish getup.
On Imaan: Swimsuit, Proenza
Schouler. Dress, Elizabeth
and James. Cuff, Robert Lee
Morris Collection
Hair: Shay Ashual
Make-up: Aaron de Mey
Menswear editor: Michael Philouze
Production: Leone Ioannou/ Pony
Projects; Nicole Lewin; Spin Cycle
Location: Classical Gas Museum,
Embudo, New Mexico Lean In; Home
of Will Channing and Angelita Ferro,
Santa Fe, New Mexico Big League

200
DIRK BADER
UNDER
PRESSURE
room, and discharged to his parents,
Honduran immigrants who spoke lit-
tle English. “I figured that eventually I
would get too tired and then just basi-
cally drown,” he told me with a chilling
indifference. “But typical me, I can’t
even die right.”
Over the next few weeks, I learned
that Joseph was beset by worries large
and small. Would he ever grow taller
than five feet six? Could he ever bring
a girl home to see the apartment where
he slept with his brother on a fold- out
Why has debilitating anxiety become so common among the young? And why is it
still so often overlooked? ROB HASKELL reports on a health crisis in the making
In J
UnE, a 15-year-old boy, who a
few days later became my patient, rode
his bike to California’s Venice Beach,
laid it in the sand, and stripped down to his boxer shorts. Then he started to swim and kept swimming, following the sun as it dipped over the horizon, until the busy boardwalk sounds had faded and all he could hear was the rhythm of his gasps. The boy, whom I’ll call Joseph, explained all this to me days later, after he had been rescued, taken to a psychiatric emergency
sofa in the living room? At school he was timid and craved only invisibility, even though in my office he was una- fraid to use big, grim words (schaden- freude, lugubrious) and talk about the Margaret Atwood novel he was read- ing. His mother took his shyness for defiance and complained of his refusal to run simple errands for her, such
as stopping by the butcher on his
way home. “And he’s not friendly,” she told me. “He won’t even say hello to his aunts.” But he was soulful and >

202
handsome, and I wondered whether in
a breakfast club of sophisticated mis-
fits, a teenage tribe he never managed
to locate, he might have found the
courage to raise his eyes off the floor.
Instead, the overwhelming impression
he conveyed was of perturbation: a fish
out of water, a boy pulled out of the sol-
ace of the Pacific Ocean. Joseph was
suffering from an anxiety disorder that
had pushed him to a dangerous brink.
If you’ve read my articles on actors
and designers, you may be surprised to
learn that I am also a psychiatrist.
(How I got from fashion to psychiatry
and back again is a story for another
day, though I’d argue that the profes-
sions are not as disparate as they
seem.) And there is no mental illness I
see more frequently in young people—
because there is no mental illness more
common in young people—than anxie-
ty. According to some estimates, up to
be the case that the wealthier and
more stable we become as a society, the
more easily we turn our attention to
what are known in psychiatry as
“internalis ing” conditions, marked by
their quiet symptoms and retreating
behaviour.
For a while, anxiety in children was
thought to be innocuous, even cute.
After all, aren’t most kids afraid of
monsters or the dark? Who doesn’t get
nervous when reading in front of the
class? And yet, any parent knows that
the opposite is no less true: kids want
attention; they want to be called on;
they want to show off. They try and
fail, then climb back on the horse and
remember how much fun it is to ride.
Gradually research emerged that
described a child who was unable to
separate from his parents without
being overcome by fear, who was
racked with vague worries about the
here that the most socioeconomically
disadvantaged young population have
always lived with excessive stress:
unsafe neighbourhoods, inconsistent
sources of food and shelter, few routes
out of cyclic poverty. In this context, as
everywhere else, whether they develop
anxiety disorders is determined by an
interaction between their genes and
their environment (including what
they learn from their mother or father
or other early role models). But stress
is trickling upward, as anyone who has
a child worried about getting into
college understands. Fifteen years ago,
I laughed when a friend told me that if
her two-year-old daughter didn’t get
into the Episcopal P reschool on the
Upper East Side, she could kiss
Harvard goodbye. This is a fear bor-
dering on a conviction for many par-
ents in New York ( and closer to home
those in Mumbai and Delhi) —and a
Anxiety remains among the most easily missed illnesses; by some estimates,
four out of five children with anxiety will never be treated for it
20 per cent of children and adolescents
will suffer from anxiety, panic, phobias
or their close cousins: obsessive-com-
pulsive disorder, body dysmorphic dis-
order, and post-traumatic-stress disor-
der. And yet anxiety remains among
the most easily missed illnesses; by
some estimates, four out of five chil-
dren with anxiety will never be treated
for it. Consider that anxiety is a risk
factor for school failure, drug addiction
and incarceration, as well as for de-
pression and suicide, and you have
something approaching a real public-
health crisis.
Age of
Anxiety
Adolescent psychiatry has its fashions, like any other profession: In the early
part of the last century, research
primarily focused on delinquency and psychosis; then came ADHD, depres- sion, OCD and bipolar disorder. It may
future, who was terrified of scrutiny or failure, and whose intense and persis- tent anguish might lead to avoidance, isolation and a failure to hit the major goalposts of development. In 2008, clear treatment recommendations
finally appeared which taught us that the best way to treat anxiety in chil- dren is with cognitive-behaviour thera- py, SSRIs (medications like Zoloft and Prozac), or, better still, both.
Laypeople and professionals alike
have pointed to something else at play in the anxiety epidemic, or rather a pair of paradoxical factors: We are both putting stress on our children and try- ing to protect them from the uncom- fortable feelings that can be an appro- priate response to stress. This sends a confusing message—that the world is dangerous and that young people don’t have the tools to manage those dan- gers. It is probably worth mentioning
version of it can be found in families everywhere. Because anxiety is conta- gious, a generation of children is wor- ried too. And when, as in Joseph’s case, the predicament of the present hangs over them like an impenetrable fog, they are at risk of committing acts
of desperation.
Don’t p
Anic
While the world has never been more competitive, it has also never been saf- er, despite what politicians and news outlets might have us believe. Often when I explain anxiety to a young
patient—which is an important early component of therapy—I start by de- scribing the conditions under which we might imagine that it evolved. A caveman sees an approaching lion, and anxiety, if he’s got it, spurs him to fight or to flee. Meanwhile, his relaxed cous- in gets eaten and fails to pass his anxi-

203
ety-free DNA to the next generation.
Anxiety, then, is an ancient and essen-
tial signal. It is a motivator. It can lead
to ingenious solutions to menacing
problems, and it tends to be accompa-
nied by self-doubt and self-exploration,
which give depth to the human experi-
ence. Anxiety about a deadline and a
paycheck is spurring me as I write this,
for instance.
But how much anxiety is too much?
In a pathologically anxious person,
threats get miscalculated; normal life
experiences are avoided; and over time,
a sense of oneself as unable to live in
the real world leads to demoralization.
A more typical person can cope with a
high degree of anxiety, when it comes.
A useful example might be Gulf War
veterans; 10 per cent of them—those
in whom traumatic events can be
thought of as having interacted with
an overly sensitive alarm system—
developed PTSD, while 90 per cent of
them moved forward without debilitat-
ing symptoms. Regardless of whether
someone is experiencing a typical or a
pathological degree of anxiety, the
treatment is the same: repeated, con-
trolled exposure to the threat—wheth-
er it’s spiders or school or speaking
up—which over time leads to habitua-
tion and desensitisation. Exposure
therapy, the subcategory of cognitive-
behaviour therapy designed to recali-
brate that internal alarm system by
helping the patient see for herself that
the perceived threat isn’t so threaten-
ing after all, has the advantage over
medication of being potentially cura-
tive. I got over my fear of flying by fly-
ing a lot, which was miserable until it
wasn’t. Exposure is the way forward,
unless, like Aretha Franklin, you own
a particularly luxurious bus.
And yet the idea of exposing our
young to a noxious stimulus undoubt-
edly chafes at our protective instinct,
especially in this era of helicopter par-
enting, allergy alarmism, and the like.
Most psychiatrists I know fear that by
sheltering our children or making all
sorts of allowances for them, we may
be cultivating a generation of hothouse
flowers too rare and precious for real-
world air.
A good deal has been written about
the shift towards protecting college
students from painful experiences by
policing micro-aggressions and by in-
stituting “trigger warnings” that alert
students to the presence of potentially
distressing content. Many clinicians
who treat anxious young people with
exposure therapy wonder if it is realis-
tic or helpful to try to make of college a
distress-less utopia markedly different
from the world for which it is meant to
prepare its students. Though we may
wish to promote sensitivity and re-
spect, learning to tolerate what is
frightening or odious is tantamount to
building resilience, that buzzword of
the moment. As DW Winnicott, the
influential English paediatrician and
psychoanalyst, wrote, “Mothers, if
they do their job properly, are the rep-
resentatives of the hard, demanding
world.” Our society has yet to deter-
mine whether alma maters ought to
serve a similar function.
Recently I asked a 16-year-old girl to
look up from her iPhone for a moment
and tell me how she felt Instagram and
Snapchat had interacted with her ill-
ness. “It’s nice to be able to say, ‘Wow,
there are people out there who are like
me and are into what I’m into,’” she
said. “But it’s so easy for people to be
mean.” Certainly, social media has
provided a crucial sense of connected-
ness to those who may feel isolated,
but there are risks of not having adult
support in interpreting so much unfil-
tered content.
The good news is that we have got
much better at identifying anxiety in
adolescents, and we know that early
diagnosis significantly improves out-
comes. This places the onus on par-
ents—and teachers and coaches and
nannies—to get kids through the clinic
door. (And with recent movies like
Dear Zindagi specifically focused on
millennial anxiety, one hopes the num-
bers only increase.) n
The writer is a psychiatrist and writer
based in Los Angeles
the benefits of
boredom
Anxiety and boredom aren’t always
demons. Clinical psychologist ALINA
PHILIP of Cumballa Hill Hospital and
Heart Institute tells us how they may
work to your teenager’s advantage
It makes them cur
Ious
Boredom often leaves you with time to
think about things you wouldn’t otherwise
—wonder why the sea is blue or how far
away the stars are. It’s an important quality
to have during your growing-up years.
It promotes creatIvIty
Boredom fuels creativity among children
and adults alike, whether it’s crafting a
handmade card or writing poetry.
It promotes confIdence
When a child experiences an instance of
high anxiety but is still getting the work
done, it gives them the confidence to
handle high-pressure situations later in life.
It makes you self-relIant
When youngsters are encouraged to be
bored or alone, it makes them appreciate
their own company. Rather than reaching
for that iPad, encourage them to swim,
go cycling or other outdoor activities that
make them appreciate solitude.
It promotes dIvergent
thInkIng
There can never be one way to solve a
problem and nothing teaches you that
better than having the time and space
to think about alternative ways to
reach a goal. When you are bored,
you are likely to look for newer
approaches to old things.
—As told to Sonal Ved

make-up, HaIR, fRagRances, HealtH, fItness AND wellness
EDitED by nIdHI sHaRma punjabI
beauty
The millennial knows no
beauty boundaries—she
reinvents the traditional red
lip, colours outside the lines
and strikes the perfect balance
between edge and elegance.
Actor POOJA HEGDE plays
our millennial muse.
By NIDHI SHARMA PUNJABI
fOcus
new girl
G
L
I
T
T
E
R

B
U
G
Photographed by SuShANt ChhAbriA
Styled by riA KAMAt and SuKriti grovEr
if, growing up, glitter
was your go-to, this
sophisticated update will
make your heart sing. All
you need is a matte red
lipstick, some loose red
glitter, a clear gloss, scotch
tape (to lift away rogue
flecks) and a steady hand.
Swipe on the colour, layer
glitter on top and swear off
eating and drinking.
this lip is worth it.
www.vogue.in Vogue india february 2017 205

H
e
a
v
y
M
etal
Neons and brights
have had their share of
spotlight. The cool new
nail in town is inspired by
your tech obsession. Your
chrome-finish mani will
pair perfectly with your
space-grey iPhone.
Rings, Forever 21
206 vogue india F
eBRuaRY 2017 www.vogue.in

beauty
OU
T
O
F

T
H
E

B
L
U
E
The new way to wear
eyeliner—forget everything
you know about it. Ditch
boring black, embrace bold
blue. And don’t get hung
up on the shape either—too
perfect is too retro. It’s like
painting on your personality
with a brush stroke. Leave the
rest of the face alone.
Velvet blouse, Miuniku
www.vogue.in Vogue india february 2017 207

208 vogue india FeBRuaRY 2017 www.vogue.in
beauty
Who’s
that girl?

Name: Pooja Hegde
What I am: Actor
What I really am:
A big dreamer, food
addict, gypsy
Craziest lip colour
I’ve tried: Lilac
Quickest beauty fix:
Concealer
My beauty vibe: Classic
My no-break beauty
rule: Never go to bed with
make-up
My pamper fix:
I moisturise heavily with
Emolene cream
Workout obsession:
Pilates and circuit training
Workout song:
‘Side to Side’
by Ariana Grande
Never will I ever...
never say never
But I will…
wear this metallic, glittery
lip to the red carpet
Favourite hashtag:
#fitisthenewskinny
Always in my bag:
Bare Minerals concealer,
La Roche-Posay lip balm
and Emolene cream
Date-night scent:
Carolina Herrera
212 VIP Rosé
How I like my hands:
In a French manicure
My guilty indulgence:
Chocolate and cheese
—As told to
Sneha Mankani
PR
E
T
T
Y

R
E
B
E
L
Naughty or nice? Punk or
princess? Who says you can
be just one? With this look you
don’t have to choose. Show
your strength with the chiselled
cheek and tough braid. The
loose waves on the flip side and
the dreamy eyes let you have
the best of both worlds.
Bodysuit, Flirtatious. Shirt,
metal rings; all H&M. Panther-
head ring, Aquamarine
Hair and make-up:
Elton Fernandez
Manicure: Shonshon Ragui
Production: Ankita
Chandra; Yuveer
Karunchand

INDIAINDIA
FEBRUARY 2017 `150
BAGS 
THAT
AMP UP 
YOUR 
STYLE 
GAME
WHAT
TO GET 
HER 
THIS 
MONTH
PUSHING BOUNDARIES
SHAHID
MODERN 
LOVE
DATING 
RULES IN 
THE AGE
OF TINDER
INSIDE
INDIA’S
JAZZ
REVIVAL
WHERE TO
EAT, PARTY  
& PLAY 
THIS YEAR
GQ INVESTIGATION
TRAVEL GOALS 2017
20

From the newest F1 race tracks and most under-the-radar music
festivals to the coolest culinary destinations and art & design meccas
to visit this year,
GQ’s February Travel Special has everything you
need to know about where to eat, shop and play in 2017
FEBRUARY ISSUE. ON STANDS NOW
ALSO FEATURING
What to get
her this
Valentine’s Day
• MODERN PILGRIMAGES FOR THE GUY •
#2017travel goals

#Contouring
+ FOLLOW
3135
posts
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followers
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following
beauty
COURTESY INSTAGRAM
I
In just six years, Instagram 
has catalysed a sea change in 
cosmetic culture. What does it 
reward? High contrast, above 
all. To maximise your square 
millimetrage, your lips must be 
discrete, cheekbones sculpted, 
high planes gleaming, eyebrows 
dif  dent. From the modern 
classic contour to matte lipstick, 
we zoom in on beauty’s biggest 
trends that were made popular 
via digital beauties with a million 
following through this tiny 
square window.
CONTOURING
The grande dame of Insta-
beauty, contouring uses 
shades of brown to ‘sculpt’ 
your face into a high-contrast 
bas-relief. It’s not actually a 
new technique—professional 
make-up artists have contoured 
faces for decades. What’s new 
is its accessibility to an entire 
generation of young women 
who wouldn’t dream of going 
somewhere without a swipe 
of bronzer. 
HOW TO…
“I’m all about ‘real contouring’, 
which means sculpting the face 
by chiselling where you need it,” 
says Project Runway make-up 
artist Luis Casco. 
1) Go for a matte powder 
foundation. They’re easy 
to build and blend. 
2) Get two shades—one that is 
two to three shades darker for 
the hollows of your cheeks and 
one two to three shades lighter 
than your skin tone for the 
bridge of your nose. 
3) Blend everything with a fl uf y 
face brush or kabuki brush.
“How long you leave the 
powder on your face to ‘bake’ 
is up to you, but remember the 
longer you leave it on before 
blending, the crazier you’ll look 
in real life!” says Casco. 
A retrospective of the biggest make-up trends of the tiny-screen era.
By KRITHIKA VARAGUR
TRACE THE TREND
#instagood
212 VOGUE INDIA FEBRUARY beau www.vogue.in
@hudabeauty
@kaushalbeauty
@farahdhukai
@froartistry

#Strobing
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T
The reticent younger sister of contouring, 
strobing relies on the same principle: using 
products to exaggerate facial structure. 
But it swaps out bronzer for highlighter, 
throwing light on the high planes instead 
of shading the low ones. And instead of 
a matte fi nish, the goal is the ever-elusive 
state of dewiness.
HOW TO…
1) “Hydrate fi rst with an oil-free 
moisturiser,” says make-up expert 
Elton Fernandez.
2) Highlight the areas of your face that 
would “naturally” refl ect light: cheekbones, 
cupid’s bow, temples, the bridge of the nose. 
3) Blend well with your fi ngers or a damp 
make-up sponge. 
>
@nikkietutorials
@irenesarah
@_stephanielange_
@kaushalbeauty
www.vogue.in VOGUE FEBRUARY   213

#BrowsOnFleek
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214 VOGUE INDIA FEBRUARY beau www.vogue.in
COURTESY INSTAGRAMT
To Indian women who have obsessed 
over brows since pre-Vedic times, it was 
admittedly funny to watch the whole world 
lose their minds over eyebrow shaping. 
If you want to punch up your arches à la 
mode, a couple of choice products can 
help you achieve the fade and precision 
that are now ubiquitous on Instagram.  
HOW TO…
1) “Have your eyebrows professionally 
tweezed,” says Casco. “The look now is 
more Cara Delevingne than Morticia. So 
don’t let them take away too much.”
2) Work with a soft- to medium-point 
pencil, like those by Kevin Aucoin, 
Hourglass and M.A.C. Use the spoolies to 
blend as you apply. Use hair-like strokes 
that are short and follow the natural 
shape of your brows. Leave the area 
closest to the nose as natural 
as possible. 
3) Then brush them with a brow gel. 
Draw fi ne lines with an angled brush in 
the direction your hair naturally grows. 
beauty
@deepicam @dulcecandy
@sharifaeasmin
@hudabeauty

CC
#BraidGoals
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@zoella
Complex braids, from pigtails to romantic 
twists, have become a hallmark of 
professional beauty bloggers. 
HOW TO…
Celebrity hairstylist Ted Gibson’s tutorial for 
the “boxer braid” or the French pigtails;
1) Part your hair down the middle into 
two sections all the way back to the nape . 
Secure sections with clips or elastic bands.  
2) Loosen one of the sections. Take a 
small section at the front of your head, 
and begin French braiding.
3) Work down the section, increasing the 
amount of hair you’re braiding—don’t 
leave any strands loose, this style needs 
to look perfect. Secure with an elastic.  
4) Take the other section of hair and 
repeat. Finish with a holding spray all 
over to ensure that you are boxer ready.
#MATTELIPS
Matte lips snowballed organically from 
Instagram beauty bloggers who defi ed 
the physiognomy of human mouths to 
evade feathering, fading and blotting—
all the pitfalls of lipstick in daily life. 
HOW TO…
1) Fernandez says the fi rst step to 
perfect matte lips starts well before you 
touch make-up: make sure your lips are 
completely exfoliated and smooth—use 
a lip scrub or a soft toothbrush.
2) Apply lip balm.
3) You’ll need at least two matching 
products: a lip liner and a highly 
pigmented lipstick. Defi ne your lips 
with the liner, making sure to emphasise 
your cupid’s bow and outer corners, 
then fi ll it in completely. 
4) Finally, seal the deal with lipstick, 
which you should keep on hand for spot 
touch-ups through the night. 

@amberfi llerup@deepicam
@michellephan
@tanyaburr
@kyliejenner
www.vogue.in VOGUE FEBRUARY   215

NYKAA BEAUTY LAB
You’ll get... A curated edit of beauty 
products featuring a mix of drugstore 
and luxury brands.
Sneak peek: Their Bride’s Squad 
box featured Makeup Revolution lip 
lacquers, Wella Elements shampoo 
and mask, Nykaa matte nail enamels 
and more. Expect a curation of the 
best brands sold on their website
Cost: 
799/month
FAB BAG
You’ll get... A mix of dif erent  boxes, some trend-based and some  customised to specifi c needs like eye  care or glowing skin. Also cool niche  brands.   Sneak peek: Expect to fi nd products  from Balm Cosmetics, Sugar  Cosmetics, Cougar Beauty, Bioderm , Anatomicals, Palmers The B y  and Skinn by Tita Cost: 
59 /
MYENVYBOX
You’ll get... samples from luxury  brands, both Indian and international.  Each box usually contains four or fi ve  samples but sometimes they surprise  you with extra products. Sneak peek: In 2017, expect brands  like L’Occitane, Colornique, Avène,  Kérastase, Bottega Veneta and The  Bombay Perfumery. Cost:
8month
best brands sold on their website. 
799/month
Cosmetics, Cougar Beauty, Bioderma, 
Anatomicals, Palmers, The Body Shop 
and Skinn by Titan.
Cost:599/month
850/ month
ANDERS OVERGAARDaTRUNK ARCHIVE; SHUTTERSTOCK.COM
beauty
She’s scrappy, she’s got 
beauty hacks up her sleeve 
and she worships at the 
altar of multitasking. 
The millennial girl has 
a new beauty shopping 
philosophy, f nds 
JERUSHA RATNAM 
CHANDE
THE FIX
she’s all 
that
y
You know that feeling when an outfi t
looks amazing at the store but by the
time it reaches your closet it trans-
forms into something you’d never
wear? That feeling only gets worse
with beauty products. Subscription
boxes, though, have saved the day. By
giving skincare and make-up enthusi-
asts the opportunity to use product
samples, they take the guesswork out
of buying. Sign up for our favourites.1
...TRIES BEFORE
SHE BUYS
SHE ALWAYS…
216 VOGUE INDIA FEBRUARY beau www.vogue.in

LOOKFANTASTIC INDIA 
BEAUTY BOX
You’ll get... A surprise in the form of a new 
theme every month: from a skin solutions 
kit to seasonal launches, it’s packed with a 
minimum of six travel-sized (not sample-size) 
products across hair, make-up, body and skin.
Sneak peek: The #LFSummerLovin’ 
edition had the mask-moisturiser-primer
hybrid In Transit Camera Close-Up by This
s, a lip and cheek tint by Bellapierre,
B’s Goof Proof Eye Pencil and more.
C st: While you can’t subscribe to it in India
just yet, you can buy the boxes individually,
starting at 
1,500.
SCENT BOX AND THE 
BOMBAY PERFUMERY
You’ll get: Tiny sample vials of their fragrances
Sneak peek: Scent Box allows you to choo
three testers from a range of 14 scents f
and her, while The Bombay Perfum y 
separate kits for men’s and wo
The women’s kit featur
fi ve 2ml samples.
Cost: Scent Box,
165 for thre
samples;  The Bombay Perfumery, 
500
for fi ve samples
edition had the mask-moisturiser-primer 
hybrid In Transit Camera Close-Up by This 
Works, a lip and cheek tint by Bellapierre, 
Benefi t’s Goof Proof Eye Pencil and more. 
Cost: While you can’t subscribe to it in India 
just yet, you can buy the boxes individually, 
 Tiny sample vials of their fragrances.
 Scent Box allows you to choose 
three testers from a range of 14 scents for him 
and her, while The Bombay Perfumery has 
separate kits for men’s and women’s fragrances. 
The women’s kit features 
Scent Box, 
165 for three 
The Bombay 
500 
www.vogue.in VOGUE INDIA FEBRUARY   217
3
What you may call household 
staples, the pros (with perfect mani-
cures and smooth blowouts) call 
beauty essentials
EUCERIN AQUAPHOR HEALING OINTMENT
There’s little this multitasking ointment can’t fi x, from chapped 
lips and dry skin to fl aky cuticles and cracked heels. Blend it with 
your favourite lip colour to craft a customised lip balm. Add a 
smidgen to any powder make-up—from eyeshadows to blushes—
to intensify the colour and create a more hydrating formula. Or 
use it to tame impertinent strands in your eyebrows or mane.
What you’ll get:  A crisp dry manicure What you’ll need:  Glue The hack: Squeeze  the glue around  your cuticles. When  it’s dry, paint your  nails, then peel of   the glue along with  polish smudges.
What you’ll get: 
The speediest 
blowout
What you’ll need: 
Paper towels
The hack: Blot your 
hair with paper towels 
to soak up enough 
water so that your hair 
can be blow-dried 
(or air-dried) at least 
10 minutes faster.
What you’ll get: 
Easier make-up 
removal
What you’ll need: 
Scotch tape
The hack: After 
shoots, make-up 
artists use Scotch 
tape to remove 
glitter eyeshadows.
—Elizabeth Siegel
...LOOKS FOR
EASY HACKS
DIORSKIN LOOSE POWDER
Loose powder is probably the most underrated 
product, and the most underused. It makes 
foundation and concealer last longer; controls 
shine; tones down excess bronzer, blush or 
eyeshadow; thickens lashes (lightly swipe on 
before mascara) and even mattifi es glossy lips.
NYX VAMPED UP! LIP TOP COAT
Imagine if you could double your entire lip collection with one 
new buy. This sheer black top coat for lips does exactly that. Sort 
of. Layer it over your nudes, reds, pinks and fuchsias to create a 
darker palette of chocolate, wine, berry and plum shades.
GIORGIO ARMANI FLUID SHEER
Its primary purpose is to function as a highlighter 
but layer it under foundation and you’ve got 
an illuminating primer, mix with foundation 
and you’ve got instant dewy skin. The more 
pigmented shades, like 6, 8 and 9, also work as 
lip and cheek stains.
ESTÉE LAUDER DOUBLE WEAR STAYfiINfiPLACE EYE PENCIL IN COFFEE
Most of us have got a black kohl in our make-up kits but few are aware of the versatility of 
a dark brown eyeliner. It gives your eyes a softer defi nition than black, whether you create 
a sharp line or smoke it out. You can also use it to fi ll in sparse spots in your brows or create 
contours by blending it under your cheekbones.2
The millennial girl wants her beauty products to be much like herself—great at 
juggling many responsibilities. She’s not one to carry a dif  erent product for every 
beauty requirement; she’d rather choose products that do more than advertised
...WANTS MULTITASKING PRODUCTS
NYX Vamped 
Up! Lip Top 
Coat, 
625
Giorgio 
Armani 
Fluid 
Sheers,
4,200
Aquaphor 
Original 
Ointment, 
1,560
Estée Lauder Double Wear 
Stay-in-Place Eye Pencil, 
Cof ee, 1,650
Dior Forever 
and Ever Control 
Loose Powder,
4,350

beauty
AN ALLbROUNDER 
MASCARA: One 
volumises, the other 
l g h ns, the third curls. 
This one does it all.
lengthens, the third curls. 
This one does it all.
1. Lakmé Absolute Shimmer Brick, Pink Hero, 
725 2. Nykaa So Matte! Lipstick, Notorious Red, 
399 3. Revlon Ultimate All-in-One Mascara, 
1,095 4. L’Oréal Paris Infallible Silkissime Eye Pencil, 
575 5. Kiko Ultimate Pen Longwear Eyeliner, 850
KIT
If you can have the perfect pairing of the trendiest high-street pieces and luxury picks
in your fashion wardrobe, why should your beauty wardrobe be left behind?
balancing act
A BRONZERbBLUSHb
HIGHLIGHTER 
HYBRID: Use it 
individually to add a fl ush, 
illuminate or sculpt, or swirl 
together to skimp on steps.
A BEAUTIFUL 
BASE: This 
one is worth its 
weight in gold 
for its fl awless, 
fabulous fi nish.
A BROW 
BFF: One 
end fi lls, 
shapes and 
defi nes, the 
other puts 
everything 
in place.
A MULTITASKING EYE  PALETTE: 12 colours, endless 
eyeshadow possibilities.
A SKIN 
PERFECTOR: 
This evens out skin, 
makes your base 
go on and on and 
on, and it has SPF!
A BRILLIANT  BRUSH:  Powder, cream,  liquid, blush,  bronzer, base— there’s nothing  this can’t tackle.
AN INTENSE  BLACK  PENCIL:  This one  pencil = kohl,  eyeliner and a  smoky shadow  substitute.
1
4
3
Splurge on...
Save on...
A STATEMENT  RED LIPPIE:  Because that’s  all you need to  go from boring  to bold.
A FELTbTIP  PEN LINER:  So fuss-free  and easy, it  let’s you draw  a perfect cat  eye on the go.
A HEAVYbDUTY  CONCEALER:  It’s all you need  to fake the  #Iwokeuplikethis  face.
2
5
6
3
1. Shiseido Eyebrow Styling Duo,  2,000 2. Hourglass Ambient 
Lighting Edit Brush, 3,100 3. Dior Diorskin Forever & Ever Wear 
Extreme Perfection & Hold Makeup Base Primer, 3,350 4. Giorgio 
Armani Luminous Silk Foundation, 4,300 5.  Urban Decay 
Naked3, 3,650 4. NARS Soft Matte Complete Concealer,  2,050
4
2
1
218 VOGUE INDIA FEBRUARY beau www.vogue.in
5

HOW TO WEAR DAYTIME
SMOKY EYES
When the tones are warm and the fi nish is 
sheer, smoky eyes look light and pretty—not 
left over from the night before
• Add subtle defi nition. Line the upper 
waterline with brown pencil, and blink a few times 
to transfer some colour to your lower lash line.
• Smudge things up. Using a soft brush, 
sweep a bronze shadow over the lid in a curved 
windshield-wiper motion, and keep going until 
the colour is dif used. Lightly blend the same 
shade along the lower lash line.
• Catch some shine. A fl ash of gold looks sexy 
in the sun; tap it on the centre of the lid. Finish 
with a swipe of lengthening mascara.
...AND HOW TO GO ALL 
OUT FOR EVENING
An iridescent cream shadow is like a smoky eye 
in a pot. It has glint, it has dimension, 
and it practically blends itself. Smudge it over 
your lid with your fi nger and use a small, 
fi ne brush to line your lower lashes. Finish
with tons of  
>
MAKE-UP
fi ne brush to line your lower lashes. Finish 
with tons of volumising mascara. >
We’re giving the Gen Z
girl what she’s still short
on—time—by cutting
down the minutes (or
hours!) she spends on
getting her game face on
THE FIX
the busy
girl’s
beauty 
guide
beauty
SHOPPING LIST
Chanel Les 4 Ombres, Tissé Essential, 
4,250
Bobbi Brown Wine Eye Palette,  4,700 
Estée Lauder Knockout Eyes Multi Pan 
Palette, Sultry Nudes, 4,500
Dior 5 Couleurs Splendor Eyeshadow  Palette, Precious Embroidery, 
4,680
TARUN VISHWA
220 VOGUE INDIA FEBRUARY .AND www.vogue.in

74
AWARDS
3 YEARS

PHOTO: KEVIN CREMENS; JOSEPHINE SCHIELE. PROP STYLING: NICOLE SOFER FOR CORNELIA ADAMS 
222 VOGUE INDIA FEBRUARY beau www.vogue.in
SHOPPING LIST
Nykaa So Matte Lipstick, 
Orange Vice, 
399 
Chanel Le Rouge Crayon,  Cassis, 
2,900 
M.A.C Liptensity Lipstick,  Toast and Butter, 
2,350 
Clinique Pop Matte +  Primer Lipstick,  Mod Pop, 
1,650
Dior Rouge Dior Mat, 999, 
2,800
beauty
Dab another coat of 
colour onto your lips 
with your fi nger in a 
press-and-roll motion. 
“The colour will stick 
to your lips more,” 
says make-up artist 
Deanna Melluso.
1
2
3
Dry lips don’t look very 
attractive—or hold 
pigment. Let a layer 
of balm sink in before 
applying lipstick as 
you normally would, 
straight from the tube.
Place a piece of tissue 
over your lips. Sweep 
a small brush over 
translucent powder, 
and tap it over the 
tissue to absorb oil 
and set your lipstick.
COMPLEXION
PERFECTION How to achieve glowing, 
even, fl awless skin—without 
looking all made up
START 
FRESH. 
Exfoliate 
in the 
morning 
and 
massage 
on a few 
drops of 
face oil.
EVEN OUT. 
But don’t 
move on to 
foundation 
just yet. You’ll 
need less 
coverage if 
you begin 
with a thin 
layer of 
primer.
BUILD A BASE.
Grab a liquid 
foundation and a 
damp sponge and 
apply a light layer of 
foundation over your 
face. Remember: 
foundation is meant 
to even tone, not 
actually conceal 
anything.
SPOTfiTREAT.
“If you apply 
concealer fi rst, 
you see so many 
fl aws and think 
you have to put it 
everywhere,” says 
make-up artist 
Hung Vanngo. 
“That’s when it 
becomes thick.”
NOW POWDER.
But don’t just splash 
it around with a 
giant brush. Use 
a little pressed 
powder on only the 
T-zone (or wherever 
you tend to get oily) 
to create a velvety 
fi nish that lasts            
all day. 
>
1 2 3 4 5
MAKE-UP
SHOPPING 
LIST
Beautyblender 
Sponge, 
1,899 
Giorgio Armani  Maestro Glow, 
4,370 
Make Up For Ever HD  Pressed Powder, 
3,500
M.A.C Prep+Prime 
Essential Oils, 2,450
Cover Fix Cream  Concealer, 
2,410
BOLD LIPS THAT
LAST ALL DAY
We’ve found six reasons to wear 
bright colour—and three steps to 
make sure it stays put

Authentic favors of  provincial 
Sichuan & Canton cuisine
Taj Palace Hotel | Sardar Patel Marg | Diplomatic Enclave | New Delhi - 110 021
Tel: 91-11-6650 3665 / 3699 | Email: [email protected]
TajPalaceNewDelhi | TajPalaceNewDel | Tajpalacenewdelhi

224 VOGUE INDIA FEBRUARY beau www.vogue.in
beauty
THE FORMULAS
TO SOLVE EVERY
BROW PROBLEM
HOW TO UPGRADE YOUR PONY  
(and master messy braids)
Repeat after us: The more perfect you try to make this
braided ponytail, the less fun it will be
1. Spritz a wave-enhancing salt spray 
through dry hair until it feels slightly damp, 
then blow-dry on low heat, scrunching the 
hair upward with your fi ngers. For a little 
extra volume on top, use a medium-sized 
round brush to lift chunks of hair, and blast 
the roots with the dryer.
2. Once your hair is dry, spray your crown 
with dry shampoo to add a bit of grit and 
hold, then take a three-inch section of hair 
near the temple and make a tight, even 
braid, securing the ends with a clear elastic.
3. Rake the hair (and braid) into a ponytail 
a few inches above the nape of the neck, 
secure with an elastic, then cover the elastic 
by wrapping a one-inch strip of hair around 
it and pinning it in place.
4. Separate a two-inch section of hair 
from the rest of the ponytail and braid it to 
the ends, securing it with an elastic. Repeat 
with a one-inch piece of hair, this time 
stopping halfway before tying it of . Tug 
gently on the edges of the braids to fatten 
them up.
5. Give the ponytail a messy, relaxed vibe 
by liberally spraying sections with texturiser 
and ruf  ing the hair with your fi ngers to 
build volume. A little too messy? Mist your 
hands with dry oil to smooth rogue pieces 
and add shine to the ends. 
PATCHY BROWS ARCHLESS BROWS SPARSE, FINE BROWS
“Apply powder with short, feathery strokes 
of an angled brush,” says brow stylist 
Kristie Streicher. “Blend and defi ne the shape 
with a matching tinted brow gel.”
1. Shiseido Eyebrow Styling Compact, 
2,000 
2. Bobbi Brown Brow Shaper,  2,100 
3. Anastasia Duo Brush #12,  1,230
Pluck a few hairs under the brow to create the 
illusion of lift, trace a line of powder along the top 
of the tail, and blend. Then dab concealer that’s 
slightly paler than your skin tone just below the 
tail, and brush on a clear gel in upward strokes.
1. Colorbar Wow Brows Slant Tip Tweezer, 
225 
2. M.A.C Brows Are It Brow Duo, Redhead, 1,400 
3. NYX Wonder Pencil, 600
4. Benefi  t Ready, Set Brow!  1,890
Fill out the shape with powder and pencil 
and set brows with clear gel. Apply a growth 
serum nightly to encourage new hair. 
And seriously: Lay of  the tweezers.
1. HD Brows Lash and Brow Booster, 
3,400 
 2. Estée Lauder Brow Multi-Tasker,  2,200
3. Clinique Just Browsing Brush On 
Styling Mousse, 1,650
+
+
+
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HAIR
SHOPPING LIST
Wella EiMi Dry Me, 
900 
L’Oréal Professionnel Wild Stylers 
Beach Waves, 700
Moroccanoil Glimmer Shine Finish, 
1,665 
PHOTO: NADYA WASYLKO; SIGNE VILSTRUP; ILLUSTRATION: KATERINA KINLOVAuty RF. STYLIST: YE YOUNG KIM. HAIR: ROMINA MANENTI; MAKE(UP: DEANNA MELLUSO

MASK: One of the quickest ways to get
luminous is by using a sheet mask, which seals
more moisture in your skin than a regular
mask can, says dermatologist Jeannette Graf.
Translation: You’ll look glowier, longer.
MOISTURISER: Hydration is key to
radiant skin. If you want to look like you
just woke up from a 12-hour nap, choose a
moisturiser and an eye cream spiked with
powerful humectants, like butylene glycol,
glycerin and hyaluronic acid.
OIL: Oils can make your moisturiser work even
better since their main talent is holding in water.
Massage two drops of a face oil over your
moisturiser—use circular motions for a minute
to rev circulation and boost rosiness.
PILE ON AN ESSENCE: Sandwich these
hydrating waters between your cleansed face
and your serum to add an additional layer of
hydration and to keep things supple.
MIST: Sure, anytime you mist water onto your
skin, you’re going to look dewy. But the best
facial mists also contain glycerin and amino
acids to hydrate skin. Spritz, add foundation
10 minutes later, and get ready for the
compliments to roll in.

RIDICULOUSLY RADIANT SKIN
Four products that take your skin from so-so to “So, who’s your facialist?”
SKIN
SHOPPING LIST
Estée Lauder ANR
Concentrated Recovery
PowerFoil Mask,
7,200
Obagi Elastiderm Eye Cream,
9,500
Dermalogica Phyto Replenish Oil,
5,000
Omorovicza Omoressence,
8,200
Clarins HydraQuench Cream-Gel,
3,450
The Body Shop Vitamin E Hydrating Face Mist,
895
www.vogue.in VOGUE INDIA FEBRUARY   225

226 VOGUE INDIA FEBRUARY beau www.vogue.in
beauty
w
When I met two of the three Delevin g-
ne sisters, Poppy and Chloe, global am-
bassadors for System Professional, it
was like looking at a mirror image.
They are counter refl ections of each
other, only inherently individualistic.
While Chloe is not one for the lime-
light, Poppy loves fl ashlights. But it’s
their innate qualities that are identi-
cal: they are confi dent and composed,
and it’s safe to blame their genes for
that matchless bone structure, long
limbs and glowing porcelain skin. Sit-
ting poised across a balcony through
which the lush gardens of Lans erhof,
Germany, peer, the sisters quiz each
other on their beauty favourites.
Poppy: What is the best and
worst part about having sisters?
Chloe: The best part: camaraderie,
having someone there to always have
your back or have fun with. The worst:
they know your weak spots and how to
wind you up, which can be infuriating.
Poppy: For me the best part is having
two people that can fi nish my sentenc-
es. The worst— two people who can
steal my stuff!
CD: What’s your beauty vibe?
PD: I like the ’ 60s—big, batty lashes,
thick eyeliner and nude lips.
CD: What beauty trend are you
currently loving?
PD: Pat McGrath’s glitter lips.
PD: How do you stay fi t?
CD: My two very young children keep
me fi t. Running on and off to them,
lifting them up, chasing them… if
I can, I squeeze in a bit of yoga.
CD: What about you?
PD: Dancing on a bike or boxing—it’s
good to get out all the frustration.
PD: You cannot do without...
CD: All of my System Professional
haircare range, Lucas Papaw oil oint-
ment for skin and lips, Charlotte Til-
bury Wonder Glow, a tinted primer
with a lovely gold shimmer to it;
M.A.C’s Extended Play Lash mascara.
CD: What’s your brow game like?
PD: Literally the fi rst thing I do when
I wake up in the morning, I brush my
teeth and then I brush my brows.
PD: Any in-fl ight essentials?
CD: I don’t travel that often but a hy-
drating face mist is always key and
drinking a lot of water.
PD: You should try the face mist by
MV Organics— it’s great.
PD: Who is our beauty icon?
CD: Our grandmother. She’s 80 and
she goes out with her hair done and
make-up arranged. I think you can
learn a lot from someone like that. She
always stressed on keeping skin hydrat-
ed. She used to put very thick moistur-
isers on her skin, which you shouldn’t
necessarily do but I think it defi nitely
kept her looking very young. >
Just how unique is your hair’s anatomy? 
Literally one of a kind, like the bond 
between two sisters—no two strands 
(or siblings) are the same. 
SNEHA MANKANI f nds out
EXCLUSIVE
mane story
The Delevingne sisters talk beauty
SISTER ACT

228 VOGUE INDIA FEBRUARY beau www.vogue.in
SURESH NATARAJAN
beauty
d
Deep inside the medial temporal lobe
is the region of the brain—the limbic
system—that stores memories. Those
vivid fl ashbacks that play like short
fi lm reels in your mind, they’re re-
capped from that little corner. Aren’t
you glad you have the power to go back
to your past, with perfect photographic
memory to really ‘live’ it again? Now
imagine a product(s) that can do that
for your hair—take it back to a time
when it was at its best ever phase—
and keep it there. That’s what System
Professional’s new haircare technolo-
gy, the Energy Code Complex, aims to
do—take your hair back to its virgin
state, like it’s been reborn. High claims
as such require a really strong scien-
tifi c backing, and so, I dug deep; deep
into the roots of how it really works.
Through hair anecdotes straight from
the SP labs, here are three mane les-
sons I learned.
YOU NEED TO FEED YOUR 
HAIR SOME PROTEIN
Unless you’re a month- old toddler
with a centimetre of hair on your head,
you have lost your mane virginity,
which means that your hair (and scalp)
has been touched, and tampered with
styling tools, heat, chemicals and envi-
ronmental elements. While most of us
would rush to pick up a ‘keratin’ re-
pairing formula at any sign of damage
(limp, lifeless strands), it is equally im-
portant to give attention to the cement
that holds that keratin together—li-
pids—which decrease protein loss and,
simply put, are the strength of your
strands. “Whilst keratin acts as the
hair’s main building block, this new
research has shown that lipids (just 4
per cent of the hair’s composition)
have a uniquely active infl uence upon
hair,” says Dr Ramon Grimalt, hair bi-
ologist associated with SP. Set a goal to
achieve a balance between keratin and
lipids, and you’ve got hair that shines
brighter than the super moon.
YOUR HAIR IS AS UNIQUE 
AS YOUR FINGERPRINT
P1 + H2 + L4 + Y54 + R6…is not me
trying to be a math gen ius. It’s my
‘hair energy’—the result of a diagnosis
of my scalp, hair and cuticles deter-
mined by an SP expert. We know that
no two heads of hair are the same
but I also learned that so unique is
your hair to you that even genes don’t
play a part here. Think of it as
fi ngerprints— no two impressions
are ever the same. Thus, the En-
ergy Code Complex is designed to
create a personalised in-salon
treatment and products to take
home, which differs for every per-
son. The code mapping is done
through diagnostic tools, a hand-
held microscope and an app (you
can DIY with a self-assessment
tool on their website), and eventu-
ally, one haircare regime suited
for you is picked from over 174
million combinations.
YOUR SCALP NEEDS 
CAFFEINE TOO

To get hair back to its natural
state, fi ve lipids are infused in
the products along with Vitamin
B3 Amide, a skincare weapon
to maintain moisture balance
between scalp layers; caffeine to
increase blood circulation in the
scalp, and histidine to replenish the
natural protein structure.
My biggest takeaway from my Euro
trip, apart from currywursts and pret-
zels and cheese-y bring-backs, is that
we need to spare as much love and en-
ergy to care for our hair as we do for
our skin... ■
TOP 5
b. ALPHA ENERGY
Spray and massage from root to tip
for a high dose of moisture
e. LIQUID HAIR 
For sensitised hair that breaks
easily, this powerful blend will give it
instant strength and depth
a. ELASTIC FORCE
Massage onto lengths when you
want the silkiest strands
u. BALANCE LOTION 
Your scalp needs all the TLC you’d
give your skin, and this calming
potion will do just that
t. VOLUMISING MASK
Fine hair gets a boost with
this extra-nourishing mask
1
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4
5
PAST PERFECT
Did you know there’s a time-machine proxy that
can take your tresses back in time?

1
 ALAÏA 
BLANCHE EDP: 
Light, faintly fl oral with 
a musky end note—it’s 
the perfect daytime 
laser-cut bottle that 
sparkles in the sun, and 
on your skin. (
7,050)
2
 NARS SOFT 
MATTE COMPLETE 
CONCEALER: Late nights, 
kamakazis, no-sleep signs—
this blurs out all your radical 
lifestyle choices. ( 2,000) 4
5
 CHANEL LE ROUGE 
CRAYON DE COULEUR: When 
you want your velvety caramels and 
crimsons to work as well as a soft 
stain as a statement pout. ( 2,900)
 COLORBAR 
MELTED CRYSTAL 
flfiHRS EYELINER: 
Because that metallic 
cat eye isn’t going to 
draw itself. ( 750)
THE VOGUE GUIDE TO YOUR BEAUTIFUL MONTH
beauty
BULLETIN
3
6
7
89
10
 DIOR DREAMSKIN LEMINUTE MASK: When that 
facial appointment seems like a distant dream, this 60-second  peel proxy will give you an instant glow. (
4,500)
 GIVENCHY MISTER 
BROW FILLER: Your  Instagram pictures will be  known for #browsonfl eek,  because this wand will fi ll,  shape and highlight your  arches until your dream  curve is achieved. (
2,125)
 BOBBI 
BROWN  REMEDIES: 
This is a shot  of skincare  solution in a  bottle: apply  two to three  drops of No 91  Skin Reviver to  refresh, No 86  Skin Moisture  to hydrate, No  93 Skin Fortifi er  to repair skin’s  structure, No  75 Skin Clarifi er  for oil control  and No 80 Skin  Relief to calm  irritated skin.  (
3,500 each)
 LANCÔME 
UV EXPERT  YOUTH SHIELD  AQUA GEL: 
Everything you hate  in a sunscreen—that  sticky, heavy-duty  whitewashed  appearance—is not  in this. (
4,500)
 KIEHL’S PURE VITALITY SKIN 
RENEWING CREAM: It outsmarts city  problems—pollution, stress, chaotic lives—with  a potent blend of New Zealand manuka honey  and Korean red ginseng root. Slather a layer to  restore radiance, hydrate and repair. (
4,700)
 LA ROCHEEPOSAY 
SEROZINC: Always  wanted a purifying,  soothing, oil-controlling  potion that could rid  you of your greasy-skin  problems? It’s this mist,  right here. (
800)
15 UNDER 25
Millennial must-haves 
must be versatile, 
customisable and all 
about instant gratif cation. 
Our picks tick all boxes
230 VOGUE INDIA FEBRUARY BULE  www.vogue.in

www.vogue.in VOGUE INDIA FEBRUARY SPRI  231
Summertime is the perfect excuse to pack
your bags and take a detox spa route
SPRING BREAK
Destination: 
Amangalla, Galle, 
Sri Lanka
Picture this: 
Golden rays 
refl ecting over 
calm waves, a 
gentle breeze 
to cool of  your 
sun-drenched 
soul, infi nite palm 
trees to keep you 
company. And then 
a 400-year-old 
restored heritage 
garden house to 
go back to. But it’s 
really the thought 
of spending long 
days at their spa 
suites, pampering 
every inch of our 
body, that is really 
beckoning the 
holistic-hungry 
soul in us. 
Why here: At 
the Amangalla 
spa, the purest 
element—water—is 
evoked to restore 
the mind and 
body. Personalised 
massages, 
refl exology, scrubs 
and treatments are 
conducted under 
the watchful eye 
of an Ayurvedic 
doctor, who 
does a thorough 
diagnosis to create 
tailor-made diet 
plans and spa 
programmes for 
your entire stay. 
Our pick: If you 
want to drown 
all your urban 
worries, start your 
day practising 
awakening asanas 
at the serene 
yoga pavilion that 
overlooks a lush 
vegetal landscape, 
followed by 
hydrotherapy, 
complete with hot 
and cold plunge 
pools and 
a relaxing steam 
and sauna. 
beauty
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DERMALOGICA
DAILY SUPERFOLIANT: 
This works to slough of  signs  of your nine-to-fi ve life by  gently ridding your skin of  the pollutants it’s collected  through the day. (
4,995)
ESTÉE
LAUDER
GENUINE GLOW
EYELIGHTING
CRÈME: To be used 
as eye gloss, brow 
highlighter, glow 
giver and, basically, 
on any part of the 
face for a sheer 
gleam. Available
exclusively on
Nykaa.com (1,950)
CLINIQUE
BLEND IT YOURSELF PIGMENT DROPS: 
It turns your  skincare into  make-up—a  drop in your  moisturiser  for sheer  smoothness,  two to three for  full coverage.  You get to  decide. (
2,950)
COVER FX CONTOUR
KIT: This comes in four nude 
tones—the fi rst highlights, 
the second illuminates, third 
contours and fourth, sculpts 
for a pro fi nish. ( 4,200)
MAYBELLINE
SUPER BB
CUSHION: Your 
morning routine 
in one compact: 
moisturiser + SPF + 
foundation = plump, 
dewy face. ( 1,200)
The heritage 
Amangalla property
Enjoy a private 
outdoor meal in their 
rice paddy fi elds
Your entire spa 
stay is customised 
to suit your needs
SHUTTERSTOCK.COM
COMPILED BY  SNEHA MANKANI

Everyone’s favourite supermodel KARLIE
K OSS on her fashion industry icons, privacy in
t
like walk. By PARIZAAD KHAN SETHI
Everyone’s favourite supermodel KARLIE
KLOSS on her fashion industry icons, privacy in
the age of social media, and that iconic panther-
232 VOGUE INDIA FEBRUARY beau www.vogue.in
PHOTO: PATRICK DEMARCHELIER. STYLIST: OLGA DUNINA. HAIR: DAVID VON CANNONbBETTER. MAKEeUP: FULVIA FAROLFIbBRYAN BANTRY. MODEL: KARLIE KLOSSbIMG MODELS
a room. Growing up in the Midwest, I
didn’t have access to fancy handbags
or shoes. But one of my fi rst big pur-
chases was a perfume that I bought
after saving my babysitting money.
As Mrs Herrera says, fragrance is
the invisible accessory. It’s also very
personal—my grandmother stuck with
hers her entire life and, to this day, I of-
ten smell something that reminds me
of her perfume. I’m the same way. I’m
a chameleon when it comes to clothes,
but the one thing I always have on me
is my fragrance.
ON HER ICONS: Carolina
Herrera is a huge style inspiration.
I started walking in shows when I was
15, and Mrs Herrera’s was
the fi rst big show I opened.
She’s this elegant, sophisti-
cated woman who’s such a
taste-maker. The more you
get to know her, you recog-
nise she has this humour and
a bit of a naughty side. I love
those images of her partying
it up at Studio 54—this beauti-
ful, regal woman in the midst
of those epic moments.
ON HER NAUGHTY 
SIDE:
I think that duality
[makes] a modern woman. I cer-
tainly identify with being a good
girl, being passionate, hardwork-
ing and playing by the rules, but
also having fun, letting loose, be-
ing a bit naughty. But I don’t have
enough of a naughty side; I think I
might need to work on it a bit!
ON GIRL POWER: I try to
surround myself with like-mind-
ed people. I grew up in a house of
women, with three sisters and my
mom—and my poor dad. So [with]
my sisters and my friends, I’m very
much surrounded by women who
share the same kind of values, and
a drive and passion for what they do.
I feel lucky that I found something I
love at an early age. There’s a confi -
dence that comes out of that.
ON BEING CALLED A PANb
THER ON THE CATWALK:

That always makes me laugh. I just go
out there and try and not fall (laughs).
I see it as a performance in a way. I did
ballet my entire childhood and I love
role-playing and taking on a character.
I get to disconnect from myself and be-
come the character the designer is try-
ing to portray.
ON SOCIAL MEDIA: Everyone
has to wrestle with privacy and yet
use social media to their best advan-
tage. There are so many positives—
there’s this global connectivity that’s
really quite profound and can be a
powerful thing. But it’s important to
me to keep some parts of life just for
me—my family, and moments with
friends or my boyfriend. It’s impor-
tant to not overexpose. ■
beauty
SPOTLIGHT
miss
congeniality
Carolina Herrera 
Good Girl EDP 
(80ml), 6,800
k
Karlie Kloss has more facets than the Kohinoor—she’s a baker, coder and dancer. She’s estimated to be the third- highest earning model in the world, has founded a philanthropic venture to champion women in tech, and is the (fi erce) face of Good Girl, Carolina Herrera’s newest fragrance. She’s also incredibly grounded, with a strong work ethic, making her a multi-dimen- sional powerhouse in an industry that often focuses on outward appearances. Here, she peels back some layers, re- vealing a glimpse into the inner Kloss.
ON SCENT: Fragrance is such a
powerful sense. Perfume has the pow- er to capture attention and captivate

TIME TO
CELEBRATE
AD publisher Deepa 
Bhatia, Amit Syngle
AD editor Greg Foster, 
Abha Narain Lambah
Darshini Shah
Shefali Balwani 
and Robert Verrijt
Aparna  Dhareshwar
In December, Asian Paints and
invited some of Mumbai’s most
celebrated architects and designers for an
evening of art and architecture. For ,
it was to celebrate the success of the Art
Issue, while for Asian Paints, it was the
launch of their new Wall Art collection.
Guests were treated to cocktails and
canapes at The Korner House.
Sejal Shah, Tejal Thakur
Vicky Ratnani,  Greg Foster Annkur Khosla,  Rubel Dhuna
Tejal Mathur
Jaideep  Kanse
Vijay Prakash KKanhai Gandhi
Guillaume Dastros, 
Amandine Schira  Kayzad Shrof 
Ankit Puri, Shyam Swamy,  Nadeem Karbhari, Kunal Adhvaryu Keshav Murugesh,  Mangesh Lungare
Nitin BarchaPayal Machave, Jaidatt Udiyavar
Vishpala Hundekari,  Namrata Asudani
Nikhil SharmaRohina  Anand Khira Rakeshh  Jeswaani
Anushka Contractor,  Jannat Vasi
The presentation area  at The Korner House
RSVP

Between yoga retreats on golden carpets in Namaqualand and exploring human evolution at the Cradle of
Humankind; discovering the meeting of two mighty oceans at the Cape Point or admiring striking sunset views
from Table Mountain top, South Africa boasts a host of natural wonders.

DISCOVER THE DESERT
THAT BLOOMS
Explore more at
24hoursofwowsouthafrica.net
#wowSouthAfric

Anatomy of a food-obsessed millennia l
_______________
Waited in line for
more than an hour
to get her hands on
artisanal chocolate chip
cookies from the new
food truck. Tagged her
photo #overrated.
_____________
She last fought
with her barista when he messed up her order and used low- fat skimmed milk instead of nut milk.
__________
Turmeric
latte is her
new 4pm
pick-me-up.
________
Spends
two internet
hours everyday
looking for the
perfect green
smoothie recipe.
____________
The bottom
shelf of her refrigerator holds bottles of activated charcoal drink, gluten-free pancake mix and a jar of Nutella (for irony).
__________
Check out
her Instagram for #avocadotoast; last week it had 500 likes.
__________
Won’t eat
her colleague’s birthday cake because of calories. Saves her sugar quota for three cocktails over the weekend instead.
Doesn’t
like the taste
of kombucha,
but will drink it
anyway.
When
she says she
is looking for
the right one, she
is talking about
avocados.
Three
words, tell
her and she is
yours—prebiotic,
grain-free and
super seed-ey.
236 VOGUE INDIA FEBRUARY   www.vogue.in

living
EDITED BY ANINDITA GHOSE
CASA, TASTE, TRAVEL AND LIFESTYLE
Millennials outspend other generations when it comes 
to food. From collecting inept kitchen paraphernalia to 
clever math skills around calorie counting, here’s a less-
than-scientif c look at their kitchen quirks  
TASTE
___________
  Will tag her 
lemon-basil tea 
as #farmtotable 
because the herbs 
were plucked from 
her kitchen garden.
_____________________
 Eats quinoa for breakfast, 
lunch and dinner. Swaps it 
fearlessly for rice in biryani, 
pulao and even with dal!
___________
  She named 
her adopted 
stray dog Badami 
because they’re 
both homegrown 
breeds.
Doesn’t 
own a 
pressure cooker, 
but she does own 
a ravioli cutter.
She simply has 
more energy in the 
afternoons when she 
drinks bulletproof 
cof ee.
Has a separate 
wardrobe for what 
to wear at the farmers’ 
market. Think anti-fi t 
dresses and organic 
cotton robe coats.
BITElSIZED TAKE
COMPILED BY  SONAL VED
Illustrated by PRIYANKA PAUL
www.vogue.in
VOGUE INDIA FEBRUARY livn  237

1
living
PHILIP SINDEN; PRASAD NAIK; ASHISH SAHI
T
Taylor Swift moved out of her parents’
home into a penthouse she bought
when she was 19. In a 2011 New Yor-
ker interview, she noted: “I was obses-
sive about turning my apartment into
an art project. Everything’s mis-
matched, everything’s quirky.” The
singer went on to buy a string of homes
in Beverly Hills and New York, but her
fi rst “art project” was the most special.
Our home is our self-portrait. And
more so for this ‘Me Me Me’
generation. As believers of
individualism with benefi ts,
they are creating a nook,
within or close to their par-
ents’ house. For them, func-
tional kitchens are not a pri-
ority. Laundry is exported,
meals supplied, and child-
hood memorabilia preserved
at the mothership.
Interior designer Richa
Bahl, who’s helped many
fi rst-time homeowners artic-
ulate their outlandish ideas
into livable spaces, shares the
fi ve essentials that make up a
millennial home.
Forgoing convention for
personal spaces, interior
designer RICHA BAHL
shares with KOMAL
SHARMA the essentials of
a young adult’s home
CASA
THE
YOUNG
AND
RESTLESS
238 VOGUE INDIA FEBRUARY livn  www.vogue.in
2
 ME, ME, ME
It’s their fi rst foray into independence 
and self-expression. The new home is a 
space to assert their emerging identities, 
passions and hobbies. Bahl recalls doing 
a space for a boy who was into acrobats, 
fi tting it with “a monkey bar and the 
works”. Alia Bhatt wanted it to “feel old 
like a New York loft”. Parineeti Chopra’s 
Bandra apartment, designed by Shabnam 
Gupta, has a “storybook” wall where 
she’s put up a collage of book covers, 
including her teenage reads of Enid 
Blyton. Whether it’s that Brooklyn hipster 
home or indie chic with bright textiles, the 
young pick their own trends.
 HANGOUT CENTRAL
At the centre of an urban millennial’s  life is the act of hanging out. It is carried  out socially, outdoors, online as well  as in solitary, home-bound, downtime  ways. Bahl insists that “inviting friends  over to chill” is a driver for them to have  their own space. Hence, the home is  essentially a series of spots where you  hang out. It cannot be anything overly  construed or elaborately designed  or separately designated. It could be  a fl oor cushion, a snug couch by a  window sill, a swing on a balcony, or  even a bar tool to perch on and drink  tea, sometimes alone and sometimes  with friends. Just make sure it is casual,  ef ortless and comfortable.
For Parineeti Chopra’s 
home, designer Shabnam 
Gupta created a ‘storybook’ 
wall featuring covers of her 
favourite teen reads
Cosy corners 
with fl oor 
cushions 
transform into 
the ultimate 
hangout zones 

4
3
 CHOREOGRAPHED 
CLUTTER
It’s an organised mess. The young love their objects 
and live alongside them unapologetically. A stack of 
books nearly falling over, an excess of cushions to fall 
into, a cast of childhood memorabilia, travel souvenirs, 
toys, gadgets and objects of personal value are 
installed in unlikely places like trophies. “It is a good 
kind of mess, a happy clutter that they’ve perfectly 
choreographed,” observes Bahl. This ef ortless, chic 
look is possibly an extension of their too-cool-to-care 
attitude, yet creates cosy, lived-in interiors.
www.vogue.in VOGUE INDIA FEBRUARY   239
5
 CHANGE 
IS THE ONLY 
CONSTANT
Millennials are in 
transition and so is their 
furniture. They prefer 
low-maintenance 
purchases and modular 
designs that are easy 
to move around to suit 
the need or mood of 
the hour. Bahl stresses 
on the idea of fl exibility 
and multiple use. “They 
want a space where 
they can lie down or 
read or surf the net or 
snack. There should be 
more scope in how you 
use a space or piece of 
furniture,” says Bahl. 

TECH
THAT
A corollary to hanging out 
is being connected—over 
WhatsApp, Instagram, 
Snapchat... an endless range 
of options. The young live 
a parallel life where they are 
constantly bound to each 
other. The technology that 
supports this second life is part 
of the interior landscape, just as 
any rug or sofa might be. It’s in 
the iPhone’s Siri or the Amazon 
Echo’s seductive Alexa who 
assists you through the day. It’s 
in apps like Stereomood that 
learn your music preferences 
and play songs according to 
your mood—apparently actor 
Sidharth Malhotra’s music fi x. 
It’s in the slim wall-hung TV, 
the tiny Bose speaker with the 
big sound; technology is more 
deeply rooted in their lives than 
any other generation’s.
Easy-to-move, multi-purpose, 
modular furniture —like this 
fold-out sofa in Alia Bhatt’s 
home—is a must in the ever-
changing young home
‘Google Home’ 
speaker, Google, 
8,725
‘Gear VR’ headset, 
Samsung, 
9,098
‘Cruiser’ portable 
turntable, Crosley, 
21,500
A happy mess 
of assorted 
memorabilia is 
characteristic to 
a millennial home

living
It takes more than a heaped spoonful of
passion to build a modern-day culinary
venture. Six food entrepreneurs, all under
30, share their secret with SONAL VED
HUNGER GAMES
ENTERTAINING
M
sips on her cool Kale Coco
Punch, a drink made of
pineapple, coconut water,
kale and turmeric. On the
other end of the spectrum
there is pastry chef Toshin
Shetty, who runs an epony-
mous dessert brand special-
ising in pralines, macarons
and artisanal sorbets.
“To balance the universe,
I run a salad bar (Bombay
Salad Co.) and a dessert
brand (Bombay Waffl e
Co.),” says 29-year-old Kar-
ishma Dalal. Soon, TV an-
chor and author of India
On My Platter (2015, Om
Books) Saransh Goila (of
Goila Butter Chicken) arrives. Ishaan
Bahl (owner of 145 Kala Ghoda) and
Sanjana Sanghi (of Pop-Up Hut), also
school friends, follow.
DARE TO DO
Over platters of fresh quinoa tossed
with maple-roasted pumpkin cubes,
the group fi nds common ground. For
one, they are fi ercely passionate about
good food and have all demonstrated a
knack for spotting a gap in the market
and fi lling it up inventively.
Sanghi, for instance, founded Pop-
Up Hut, a Kemps Corner-based tem-
plate space that runs a different culi-
nary venture each month. “So one day
you’ll fi nd ice creams by The Ice Box,
another month will have fudges by Oh!
Fudge and so on,” she says. Her idea
came about after visits to several farm-
ers’ and fl ea markets. “I realised there
was a need to put them all under one
roof,” she says.
Goila can relate. Going through his
bowl of cured tuna served on a bed of
soba noodles and teriyaki broth, he
Millennials are prone to fi nd a ‘friend’s
friend’ wherever they go. At the rate at
which they network, both online and
offl ine (but mostly the former), they
are seldom in situations that place
them in a room full of strangers. When
Vogue invited six young food entrepre-
neurs for a weekday working lunch,
the conversation was at its peak when
they name-dropped common friends.
And ideas such as hard-working
hashtags and the possibility of a milk-
shake revival started off the afternoon
just like the shots of cold carrot and
pumpkin gazpacho brought around to
our table.
That the youth is obsessed with
keeping fi t is no secret. So what better
place than The Clearing House, a new
south Mumbai restaurant generating a
buzz for its ingredient-driven cuisine,
to host this group? Twenty-eight-year-
old nutritionist Khushboo Thadani,
who runs the wellness clinic K Weigh,
is the fi rst to arrive and is impressed
with chef Nitin Kulkarni’s menu for
the day, dominated by dishes that are
gluten-free, sugar-free and low-fat.
“I’m coming right after an hour of
weight training,” says Thadani as she
240 VOGUE INDIA FEBRUARY livn  www.vogue.in
tells us how his takeaway service came
into being. “I wanted to sell butter
chicken but do it differently,” he says.
So three years ago, he started what he
called ‘Goila Butter Chicken Nights’,
a pop-up where he cooked for food in-
fl uencers and friends. This created a
lot of buzz on Twitter, leading to a
trending hashtag, followed by a but-
ter-chicken-focused joint last year.
BEING SOCIAL
The group concurs that Twitter, In-
stagram and Snapchat are the best
ways to reach out to diners, especially
those their age. Thadani says she uses
Instagram extensively to educate her
clients about new superfoods, give out
smoothie ideas or talk about healthy
Korean food from her recent trip to
London. “Oh, I love Korean food. Why
are there no Korean restaurants in
this city?” Dalal pipes in. “There! I
have an idea for my next pop-up,” says
Sanghi. That’s the other thing about
millennials. They fi nd ideas wherever
they go. ■
Photographed by YUVEER KARUNCHAND
Rice tortellini with tofu,
vegetable noodles and
mushroom consommé

www.vogue.in VOGUE INDIA FEBRUARY livn  241
BETTER THAN
BUTTER
Millennials love calorie-counting as
much as they love their red velvet
pancakes. Pastry chef Husna Jumani
from The Clearing House gives us three
dessert ingredients that are as delicious
as they are healthy
 
FRESH BERRIES: Berries aid weight loss 
because they help in controlling the insulin 
response in the body. Add to yoghurt or 
granola for a quick, low-calorie dessert. 
ALMOND MILK: One cup of almond 
milk contains only 60 calories, as opposed 
to 146 calories in whole milk. Also works to 
make lactose-free desserts. 
FLAXSEED POWDER: With its high 
fi bre content, it can be added to desserts 
or breads in place of regular fl our. 
Flaxseed fl our adds texture 
to bakes.  
Dalal’s salad bar 
is one of the 
healthiest dining 
options in Mumbai 
Husna Jumani, 
23, helms 
the pastry 
kitchen at The 
Clearing House 
Honey fl an with 
fresh fi gs, sour 
cherry, balsamic 
reduction and 
honeycomb
Bahl uses 
social media to 
announce new 
deals at 145 
Kala Ghoda
From left:
Khushboo 
Thadani, Karishma 
Dalal, Ishaan Bahl, 
Toshin Shetty, 
Saransh Goila, 
Sanjana Sanghi

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FEBRUARY-MARCH 2017 ISSUE ON STANDS NOW
@CNTIndia cntravellerindia @cntravellerindia www.cntraveller.in
Condé
Nast Traveller’s
first- ever
Rajasthan
supplement
A new culinary scene dawns in Chandigarh. Chefs are redefining French food in
Paris. Sake and wine are leading the way in Japan and Napa. Use our food and
drink Feb-March issue to eat your way through 2017.
Where
Will you eat
this year?
PLUS: Don’t miss the ultimate insiders’ guide to Jaipur,
Jodhpur, Udaipur, Jaisalmer and Bikaner.

244 VOGUE INDIA FEBRUARY livn  www.vogue.in
living
BEFORE lADULTING
Acting like an adult has little to do with how old you really are. Twenty-two-year-old
travel blogger YVONNE DERKSEN urges you to hit these destinations before the
burden of the world lands upon your fashionably-draped shoulders
TRAVEL
IF Y  
 ‘I’M YOURS’ B
THE PHILIPPINES
Known for its white beaches and friendly 
locals, the Philippines is to the millennials 
what Thailand’s secluded islands were to 
the generation before. Go back to basics 
while staying in a small beach hut and 
wake up to the sound of the waves. 
MUST VISIT: El Nido. Situated 
on Palawan island, El Nido is one 
of those picture-perfect places you 
need to have on your Instagram 
feed. With fl awless beaches and high 
palm trees around, reimagine Danny 
Boyle’s The Beach on this archipelago.
IF YOUR ANTHEM IS…
 
‘YOUNG FOLKS’  BY PETER BJORN AND JOHN 
GERMANY
Germany is one of the best countries in Europe to absorb and learn
about the continent’s history, if not the world’s history. After the Berlin
Wall fell, Germany longed to regain the freedom they once lost and
quickly evolved into a liberal, free-of-mind culture bursting with energy
MUST VISIT: Berlin. It of ers a stimulating experience rich in arts, fi lms 
and music. With cafés and galleries spilling out into graf  tied alleys, don’t
be surprised if you stumble into a parking lot fi lled with techno DJs. 
>
The Philippines 
of ers an array 
of beach and 
water activities, 
including diving 
with whale sharks
Apart from beer tasting, 
Oktoberfest also of ers 
amusement rides, 
games and food stalls 
Jordan is a storied 
land, perfect for a 
culture-rich holiday
SUMER VERMA; SHUTTERSTOCK.COM; GETTY IMAGES
IF YOUR ANTHEM IS… ‘THERE WILL BE TIME’ 
BY MUMFORD g SONS, BAABA MAAL  
JORDAN
This Middle Eastern gem is the perfect country to discover 
old sites and temples amidst rose red-tinged mountains. 
While Jordan doesn’t often get the attention it deserves, it 
holds several UNESCO sites (some over 2,000 years old). If 
you’re looking for an immersive holiday, Jordan will take you 
back in time. 
MUST VISIT: Petra. This ancient pink city is a highlight 
for most travellers visiting Jordan. See the most famous 
UNESCO site of Jordan, which can only be accessed 
through a narrow chasm called the Siq, or take your 
GoPro as you enjoy fl oating in the Dead Sea.

Art for your Floors
The Carpet Cellar
1, Anand Lok, Khel Gaon Marg, Siri Fort Road, New Delhi – 110049.
Tel.: +91 11 41641777 • E-mail: [email protected] • Website: www.carpetcellar.com
348 D, Sultanpur, MG Road, Adjacent to the Sultanpur Metro Station, New Delhi - 110030. Tel.: +91 11 26808777 / 65391777
(Herbal Washing & Restoration also undertaken)
OPEN ON ALL DAYS: 10:30 AM TO 6:30 PM
“Persian Dabeer Kashan 6.5 x 4 Feet”

246 VOGUE INDIA FEBRUARY livn  www.vogue.in
living
IF YOUR ANTHEM IS… 
‘FOLLOW THE SUN’ BY XAVIER RUDD
NICARAGUA
Nicaragua is a combination of raw and Eden. You’ll 
fi nd yourself in the wildest jungles, spotting the rarest 
of wildlife, and stumble upon the most perfect hidden 
spots. A treat for divers and snorkelers, you can also try 
more adventurous activities like volcano boarding. 
MUST VISIT: Little Corn Island. Untouched by 
tourists, this island is so of -the-beaten-path that there 
are no cars or even roads here. Of ering an unspoiled 
Caribbean experience, the best part about this tropical 
paradise is that it is also pocket-friendly.
IF YOUR ANTHEM IS…
 
‘SUMMER ON YOU’ BY 
SAM FELDT, X LUCAS 
g STEVE, FEAT WULF 
SPAIN
Spain is one of those places that
make you feel yung, free and
energetic, even when you’re not on 
the beaches of Ibiza. 
MUST VISIT: Valencia. While 
tapas are ubiquitous in Spain, it 
is paella that draws attention in 
Valencia, which is known to be the 
birthplace of this dish. Valencia is 
also a young city with all the perks 
of Spain—get lost in the little streets 
of the old town, relax at the beach 
or get caught up in the nightlife. 

IF YOUR ANTHEM IS… 
‘MONKEY MAN’ BY 
AMY WINEHOUSE
BRAZIL
Synonymous with beaches and parties, 
the tropical and friendly vibe of Brazil 
is easy to get used to. 
MUST VISIT: Pipa. This small hilltop 
surfer town is popular among young, 
trendy Brazilians. It’s easy to see why, 
given that swimming with dolphins is 
a habit more than an exception here. 
At night, you can choose from sipping 
cocktails in one of the many beachside 
bars or hit the village nightclub, which 
features a sand dance fl oor.
IF YOUR ANTHEM IS… 
‘SPIRIT COLD’ BY 
TALL HEIGHTS
FAROE ISLANDS
In between Norway and 
Iceland, you’ll fi nd a small 
group of islands that is often 
forgotten by the general 
public. With barely 50,000 
residents, a trip to the Faroe 
Islands should be on the 
bucket list of any traveller 
looking for a holiday high on 
wild, untamed natural beauty.
MUST VISIT: Gásadalur. 
With its Game of Thrones-
like landscape, the Faroe 
Islands’ untamed scenery 
of ers diverse village 
escapades. At Gásadalur, a 
village situated just metres 
away from a high ocean clif , 
you will be surrounded by 
mountains and waterfalls in a 
sweeping patch of green. 
In Brazil, beach life 
defi nes the day 
before a buzzing 
night life takes over
Faroe Islands nestle a 
plethora of bird species, 
including puf  ns
Chance upon 
gorgeous and 
undiscovered sites 
while in Nicaragua
Spain exposes you to 
a lively street culture, 
delicious tapas and 
striking architecture 
The author runs a popular international travel blog The Tourist 
Of Life (Thetouristofl ife.com), which she founded in 2014
GETTY IMAGES; SHUTTERSTOCK.COM

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^&ORWKLQJ$FFHVVRULHV`
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training for the 
marathon in 2014, 
I realised the two 
loves of my life—
trying to get fi tter, 
and sugar—had 
to be balanced. I 
had to stop eating 
everything I was 
baking and that 
led me to fi nding 
alternative routes 
of baking. The 
book has inputs 
from my sister-
in-law Viddhi 
Dhingra, who is 
also a nutritionist.
 
What is your
favourite recipe
from the book?
It’s called Sneaky 
The pastry chef’s new book is all about health-focused treats
THREE MINUTES 
WITH POOJA DHINGRA
I
In 2014, macaron 
maven Pooja 
Dhingra came out 
with the ultimate 
home baker’s guide 
when she released 
The Big Book Of
Treats (Penguin 
India). This 
month, the pastry 
chef releases her 
second of ering, 
Wholesome
Kitchen (Hachette 
India), in which 
Dhingra opens up 
about how to mix 
healthy with hearty.
 
How did you
come up with
this idea?
When I started 
Cookies. Made of 
bottle gourd and 
dark chocolate, 
they are sugar-free, 
and hit the spot.
 
Which Indian
superfoods have
you featured in
this book?
Dates, turmeric, 
coconut, Indian 
chia seeds, kidney 
beans and more. 
living
THINK PINK
It’s pink and fi lled with  bubbly. What’s not to like  about the Moët Rosé  Impérial Emoëticons? Just  in time for Valentine’s Day,  the limited-edition bottle  by Moët & Chandon  comes with a label where  you can pen down a  message, draw emoticons  and personalise as you  wish. 
8,645; available
across all retail stores
Dhingra’s cookbook 
features healthy snack 
ideas such as Zucchini 
Blondies (left)
One of the world’s top 
concours, the Cartier 
‘Travel With Style’, is 
back with its fi fth edition, 
scheduled to take place 
on February 5 at the Taj 
Falaknuma Palace in 
Hyderabad. Curated by 
Manvendra Singh, 
Maharana of Barwani, 
Indore, the show will have 
handpicked and rare 
automobiles belonging to 
collectors across India. 
For invites, write to 
[email protected]
MAGIC
CARPETS
Joining a host of 
fashion designers who 
have forayed into home 
decor is Tarun Tahiliani, 
who recently launched 
a line of handmade carpets 
for Obeetee. Drawing inspiration 
from chikankari, Indian miniatures 
and his own experiments with 
paintings, Tahiliani discusses 
his favourites from his 18-piece 
carpet collection: 
Pick of the lot
“It took me three years to 
complete this project. I love the 
entire Chikankari collection and 
the Brocade Garden carpet from 
the Antique Frames collection. 
Most of the carpets have a 
Persian or Mughal infl uence.”
Home ground
“I love decorating homes. 
I’ve worked on the decor of my 
stores—if you have a strong 
style it’s only logical that a home 
version of that should follow.”
 —Raveena Shahpuri
HOW TO LIVE IT UP THIS FEBRUARYBUZZ
AUTO CHIC
Catch classic Indian automobiles at the Cartier
‘Travel With Style’ Concours d’Elegance exhibit
FESTIVAL
WATCH
Catch Goa-based bass 
music star Nucleya at the 
10
th edition of SulaFest—a 
music festival with a Nashik 
vineyard for a backdrop. 
February 3-5.  
Sulafest.net
The intricate designs 
of the Antique Frames 
carpet collection match 
the aesthetics of Tahiliani’s 
2015 couture line
‘Paisely Panoramo’ rug  from the Chikankari  collection 
Tarun  Tahiliani 
COMPILED BY  SONAL VED
The event brings together 
classic cars and motorcycles 
from across the country
248 VOGUE INDIA FEBRUARY livn  www.vogue.in

Subodh Gupta & Alex Kuruvilla
Fatima Sana Shaikh, Aamir Khan & Sanya Malhotra
Farhan Akhtar walks the
ramp for Rajesh Pratap Singh
Yami Gautam
Van Heusen’s showstopper Kunal Kapoor
Rohit Bal
Hrithik Roshan & Che Kurrien
Showstopper Anil Kapoor for Kunal Rawal
Shantanu Mehra, Sushant Singh Rajput & Nikhil Mehra
Anushka Sharma

Welcome to the front row seats of the
second Van Heusen + GQ Fashion
Nights, held on December 3 and 4,
2016 at Taj Land’s End, Mumbai. It’s
where designers Shantanu & Nikhil,
Abhishek Paatni & Sahil Aneja, Rohit
Gandhi & Rahul Khanna, Rajesh Pratap
Singh, Kunal Rawal and Rohit Bal
showcased their masterpieces and Van
Heusen unveiled their collections:
Savile Row and Fashion Formals. While
showstoppers like Sushant Singh
Rajput, Farhan Akhtar, Vikrant Massey,
Prateik,
Kunal Kapoor and Anil Kapoor
looked sharp on the runway, the red
carpet was graced by the likes of
Anushka Sharma, Aamir Khan, Hrithik
Roshan, Yami Gautam, Harshvardhan
Kapoor, Mira Rajput, Fatima Sana
Shaikh and many others. Setting
new benchmarks in the world of
men’s fashion, this event will long
be remembered.
Prateik walks
the ramp for
Sahil Aneja
Rajesh Pratap Singh
Rahul Khanna & Rohit Gandhi
The Van Heusen Display
Mira Rajput
Van Heusen’s showstopper Vikrant Massey
Vani Kannan & Sooraj Bhat
Samarth Bajaj, Kunal Rawal & Sasha Rawal Bajaj
Ayan Mukerji
Bibhu Mohapatra & Ashiesh Shah Harshvardhan Kapoor
Shawn Marion
Sahil Aneja & Abhishek Paatni
Sulakshna
Pathak
Mandira Bedi

Gaurav Chaudhary
for Rohit Gandhi &
Rahul Khanna
Acquin Pais for Abhishek Paatni
Namit Khanna for Savile Row by Van Heusen
By Rajesh Pratap Singh
Sahil Shroff for Shantanu & Nikhil
AD Singh & Anisha Dixit
The Panerai Display
Bharat Kapoor & Mohit Hemdev
Theron Carmine DeSouza, Shivangi Lolayekar & Vijendra Bhardwaj
Preeti Govindarajan, Ahmed Sheraf Nazir & Anshuman Bhaskar
Gaurav Gupta & Isha Ahluwalia
MINI Clubman
Akshay Oberoi
Gaurav Bhatia
Make-up by Sonic Sarwate of M.A.C Cosmetics
Oona Dhabar with Akash & Priyanka Sheth and Jai Makhijani
Saud Khan for Sahil Aneja
Rouhallah Gazi for Fashion Formals by Van Heusen
Vivek Dhiman for Kunal Rawal
Mitar Filipovic for Rohit Bal
Bikram Saluja
Saket Dhankar
Kanishtha Dhankar
ON THE RUNWAY

IN ASSOCIATION WITH
Ritu Shivpuri &
Nisha Jamwal
Sooraj Pancholi
Tisca ChopraYogesh Lakhani
The Fratelli Wines Bar
Adah SharmaMadhu Sapre & Manasi Scott
Sheetal Mallar & Chhaya Momaya
Saloni & Rohit Suri with Almona Bhatia & Arjun Mehra
Ujjwala Raut Bandita Patnaik & Rajveer Kaur
The Bombay Perfumery display
Karan Singh Grover
Arpita Mehta
Manan Gandhi
Aparna Bahl
Abhishek Haryson
Suhel Seth
Vikas Bahl
Kriti Kharbanda
Robin Singh

254 VOGUE INDIA FEBRUARY DIAR www.vogue.in
BRIDAL
COUTURE
Inspired by the royal gardens of India, 
Shaahibaug—the bridal 2017 collection 
by Shyamal & Bhumika—showcases 
a variety of silhouettes, colours and 
crafting techniques for the modern 
day bride. From swing skirt-inspired, 
bias-cut lehengas and open-neck 
bodices to off-shoulder blouses and 
more, this collection takes cues from 
vintage floral paintings. 
Available at the Shyamal &
Bhumika store. For more
information, visit Facebook.com/
ShyamalBhumikaIndia or Instagram
@shyamalbhumika
Feeling leafy
PC Jeweller’s new designer collection, Inayat, is about reinvention, 
re-interpretation and revival. It blends modern styles with classic 
traditions and draws inspiration from a simple yet elegant motif—
the leaf. You find the leaf handcrafted in frosted gold, embedded 
on contemporary silhouettes while dazzling diamonds play with 
polkis. Each piece from Inayat by PC Jewellers is perfect for the 
upcoming spring/summer season.  
Priced at ` 3,02,000. Available at 2708, Bank St, Block 46,
Beadonpura, Karol Bagh, New Delhi. For more information,
call 011-47104810
Vogue
DIARY
Grecian luxury
Inspired by an ancient Greek structure is Acropolis, a 
noteworthy commercial address in Kolkata by the Merlin 
Group. It’s the largest commercial building in the city, made 
for corporate titans. But besides luxe workspaces and well-
equipped conference rooms, the Acropolis offers world-class 
shopping, dining, clubbing and sporting options. 
1858, Rajdanga Main Road, On Rashbehari Connector,
Kolkata– 700107. For more information, call
+91-3340676068, email [email protected] or visit
Acropolismall.in
All that you love this February
ELITE
CREATIONS
A premium lifestyle and gifting brand 
dedicated to bringing you some of 
the finest pieces from around the 
world, shazé holds the answers for 
most of your lifestyle needs. Boasting 
a line-up of jewellery, perfumes, 
candles, scarves, watches, home décor 
items, silverware, and more, you can 
be rest assured that it has something 
for everyone. Curated with a keen 
eye, each piece exudes an undeniable 
sense of luxury.  
Priced at ` 8,500 onwards. For more
information, call 1800-10-22291,
Whatsapp +91-7738100210, email
[email protected] or visit Shaze.in
LET’S GO OVOLO
Lodged in the South Island of Hong Kong, is the 
warehouse-turned-hotel–Ovolo Southside. While 
its neighbourhood bristles with sights for art lovers, 
gourmands, sporting and beer enthusiasts alike, on 
the inside it is swarming with instagram-able wall art, 
stylish interiors and state-of-the-art technology. If 
you’re going to be in Hong Kong anytime soon, use 
this special promo code: OvoloXIndia for a unique 
experience at Ovolo Southside. 
For more information, visit Ovolohotels.com

www.vogue.in VOGUE FEBRUARY   255
Sparkle
and shine
The latest collection of 
sparkling rings from HM 
Diwan is designed to rock a 
wedding cocktail look. The rings are 
embellished with polki and diamonds set in 
22k gold. Wear these for the next wedding and be sure that 
your hands will make heads turn.
Price on request. Available at 91/A, Park Street,
Kolkata–700016
Set in stone
Renu Oberoi’s exquisite, new range of designer 
jewellery is bound to enthral you. Inspired by 
the colour of love, and fashioned with precious 
rubies and sparkling diamonds, each piece 
from this compilation is intricately designed to 
create a romantic aura around you. And with 
Valentine’s Day coming up, you may want to 
bedazzle that special man in your life.  
Price on request. Available at Mahesh
Notandass Fine Jewellery. 898, Notan
Plaza, Turner Road, Bandra W, Mumbai.
For more information, call 022-26559000,
visit Renuoberoi.com or Facebook.com/
RenuOberoiLuxuryJewellery
TRUMP THIS!
India’s first-branded Trump residences—Trump Towers Pune by 
Panchshil Realty is an address to reckon with. The property has two 
23-storey towers with glass façades, each offering 46 spectacular 
single-floor residences covering an area of 6,100 sq ft. It’s a 
destination where lifestyles are distinctively refined and rare. Where 
architecture is innovative and design, impeccable. Where service 
and hospitality are unparalleled, and you are left utterly spoilt.
For more information, visit Trumptowerspune.com and
Panchshil.com
Your
cover story
All the way from London, 
Future Style Lab launches SS’17 
with the ‘Biker Belle’ look by Cover 
Story, the statement-making 
fast fashion brand. This look is 
complete with studs, zips, faux 
leathers and suedes, for biker 
jackets, bottoms and dresses, 
softened by sheers and sexy 
detailing. The colour palette is 
heavy on blacks and whites infused 
with vivid reds and hot pinks.
For more information, visit
Facebook.com/CoverStoryFSL
or Instagram @coverstoryfsl
LIMITLESS SKIES
If you want to touch the skies, start by changing your address. Sky 
Belvedere is Lunkad Realty’s ode to luxury, and just a stone’s throw 
away from the Pune airport. Each apartment has an individual theme 
and features interiors from the best brands to make your home 
stylishly enviable. This residence gives precedence to the finer details 
in life, giving you what you deserve—the best.
For more information, visit Skybelvedere.info, email
[email protected] or call +91-9823339108

shoplist
The merchandise feaTured ediTorially has been ordered
aT The following sTores. some shops may carry a selec-
Tion only. prices and availabiliTy were checked aT The Time
of going To press. buT we cannoT guaranTee ThaT prices
will noT change or ThaT specific iTems will be in sTock
when The magazine is published. we suggesT ThaT before
visiTing a shop you call To make sure They have your size
matchesfashion.com) Fyodar Golan: (www.fyodargolan.co.uk) Giambattista
Valli: paris 0033-1-40170588 (www.giambattistavalli.com) Giuseppe Zanotti
Design: london 0044-20-78389455, paris 0033-1-47200785, new york 001-212-
6500455 (www.giuseppezanottidesign.com) Glamorous: (www.glamorous.com)
Gucci: mumbai 022-30277060, delhi 011-146471111, london 0044-20-76292716
(www.gucci.com) H&M Studio: inorbit, mumbai 022-49242741 (www.hm.com),
The connaught high street, delhi 011-47586546 (www.hm.com) Haizhen Wang:
(www.haizhenwang.co.uk) Hemant & Nandita: kitsch, mumbai 022-32445293,
delhi 011-46098212 (www.hemantandnandita.in) Hermès: mumbai 022-22717400
(www.hermes.com) Huemn: (www.perniaspopupshop.com) (ps.studio7@gmail.
com) Ikai by Ragini Ahuja: delhi 011-41097655 Isabel Marant: le mill, mumbai
022-22041925/26/27 (www.isabelmarant.com) J Brand: (www.jbrandjeans.com) JF London:
milan 0039-02-45381690 (www.jflondon.net) Jimmy Choo: mumbai
022-66152293, delhi 011-46609069, bengaluru 080-41738404 (www.us.
jimmychoo.com) KAJ Fine Jewellery: (www.kajfinejewellery.com) Kallol Datta
1955: (www.kalloldatta1955.tumblr.com) Kanelle: delhi 1800-1232947 (www.
glitstreet.com) Kanika Goyal Label: delhi 011-65557775 (www.kanikagoyallabel.
com) Karen Walker: (www.karenwalker.com) Koza: saks, new york 001-212-
7534000 (www.koza.uk.com) La Perla: (www.laperla.com) Lanvin: delhi 011-
46098212, bengaluru 080-41738913, london 0044-20-72355000 (www.lanvin.
com) Levi's: mumbai 022-22840722, delhi 011-41757079, bengaluru 080-
22682071 (www.levi.in) Louis Vuitton: mumbai 022-66644134 (www.louisvuitton.
com) Lovebirds: (www.lovebirds.net.in) Maison Margiela: milan 0039-02-79-89-
28 (www.maisonmargiela.com) Mango: mumbai 022-24975051, delhi 011-
42658160 (www.shop.mango.com) Marks & Spencer: mumbai 022-40282703,
delhi 011-45795449, bengaluru 080-22086525 (www.marksandspencer.com)
Marni: (www.thecorner.com) Miss Selfridge: london 0044-20-73183357 (www.
missselfridge.com) Moeva London: (www.moeva.com) Monsoon: (www.
monsoon.co.uk) Moschino: london 0044-20-73180500, paris 0033-1-42651345
(www.moschino.com) MSGM: (www.msgm.it) New Look: (www.newlook.com)
Next: (www.next.co.uk) Nine by Savannah Miller: debenhams, london 0044-
34-45616161 (www.debenhams.com) Noelle Pallais: (mysecretny.com) Not So Serious by Pallavi Mohan: (www.perniaspopupshop.com) Only:
mumbai 022-
43473301 (www.only.com) Oscar de la Renta: london 0044-20-74930422, new
york 001-212-2885810 (www.oscardelarenta.com) Pamela Love: bergdorf
goodman, new york (www.pamelalove.com) Pandora Jewellery: london 0044-
20-74092007 (www.pandora.net) PE Nation: (www.mytheresa.com) Perez Sanz:
new york, 001-212- 2495151 (www.store.perezsanz.com) Péro: (www.pero.co.in)
Perse: london 0044-20-35357890, new york 001-212-3343501 (www.jamesperse.
com) Philipp Plein: (www.pleinsport.com) Philosophy di Lorenzo Serafini:
london 0044-20-72352349 (www.albertaferretti.com) Prabal Gurung: le mill,
mumbai 022-22041925/26/26 (www.prabalgurung.com) Prada: london 0044-20-
76475000, new york 001-212-3274300, milan 0039-027-6020273 (www.prada.
com) Proenza Schouler: new york 001-212- 3431360 Rag & Bone: (www.
shopbop.com) (www.net-a-porter.com) Rara Avis: (www.perniaspopupshop.com) Ray-Ban:
mumbai 022-22076049, delhi 0124-4545600, london 0044-20-
74374770 (www.ray-ban.com) Red Valentino: (www.redvalentino.com) Rejina Pyo: (www.reginapyo.com) Ritika Sachdeva: (www.perniaspopupshop.com) River Island: (www.riverisland.com) (www.jabong.com) Robert Lee Morris Collection:
paris 033-494563800, new york 001-212-2997777 (www.
robertleemorris.com) Roberto Cavalli: dlf emporio, delhi 011-46960000,
london 0044-20-78231879, paris 0033-15-6883770 (www.robertocavalli.com)
Rock n Shop: (www.rocknshop.com) Roksanda: (www.matchesfashion.com) (www.net-a-porter.com) Rose Room Pret: (www.luluandsky.com) Saint Laurent:
(www.ysl.com) Salvatore Ferragamo:
oberoi palms, mumbai 022-30277087,
delhi 011-46609084, bengaluru 080-30041854 (www.ferragamo.com) Sanchita:
(www.mydesignersales.com) Save Khaki United: paris 00-331-42 770033, new
york 001-212-7537300 Self-Portrait: (www.self-portrait-studio.com) Sophia
Webster: london 0044-20-80123400, paris 0033-1-55353390, new york 001-212-
FASHION
3.1 Phillip Lim: london 0044-20-75911320, new york 001-212-3341160 (www.
philliplim.com) Accessorize: palladium, mumbai 022-66104358, 022-66349966
(www.uk.accessorize.com) Adam Selman: london 0044-20-37501241 (www.
adamselman.com) Adidas: mumbai 022-65055617, delhi 08527520990, bengaluru
080-41490469 (www.adidas.co.in) Agnes B: (www.agnesb.com) Aldo: palladium,
mumbai 022-24946522, dlf promenade, delhi 011-32087088, bengaluru 080-
67266334 Alessandra Rich: selfridges, london 0044-80-0123400 (www.
alessandrarich.com) Alexander McQueen: le mill, mumbai 022-22041925/26/27,
kitsch, mumbai 022-32445293, london 0044-20-73550088, new york 001-212-
6451797 (www.alexandermcqueen.com) Alexander Wang: le mill, mumbai 022-
22041925/26/27, london 0044-20-37275568 (www.alexanderwang.com) AM.IT:
delhi 011-46039900/09899323789 (www.amitaggarwal.com) Annie Costello
Brown: (www.anniecostellobrown.com) Aperlaï: paris 0033-9-50645951 (www.
aperlai.com) Aquazzura: (www.aquazurra.com) Ariana Boussard-Reifel: (www.
arianaboussardreifel.com) Ashish: (www.ashish.co.uk) ASOS: (www.asos.com)
Aurélie Bidermann: paris 0033-1-45484314 (www.aureliebidermann.com) Ayesha
Accessories: (www.ayeshaaccessories.com) Bottega Veneta: mumbai 022-
30277090, delhi 011-46098272, bengaluru 080-41738931, london 0044-20-
78389394 (www.bottegaveneta.com) Brooks Brothers: palladium, mumbai 022-
43470925, london 0044-20-32380030 (www.brooksbrothers.com) Burberry:
palladium, mumbai 022-40801994, dlf emporio, delhi 011-46529850, bengaluru
080-41738826, london 0044-20-79685559 (www.in.burberry.com) Calvin Klein
Underwear: palladium, mumbai 022-66391467, pune 020-67040117 (www.explore.
calvinklein.com) Chanel: mumbai 022-40048534, delhi 011-41116840, london
0044-20-74935040 (www.chanel.com) Charles & Keith: palladium, mumbai 022-
24980106, delhi 011-46160610 (www.charleskeith.com) Christian Louboutin:
mumbai 022-43471787, delhi 011-41017111, london 0044-20-72456510 (www.
christianlouboutin.com) Clarks: mumbai 022-67495061, delhi 011-43755381,
bengaluru 080-40993210 (www.clarks.in) Cole Haan: bengaluru 080-46524292,
noida 0120-2595253 (www.colehaan.com) David Hart: (www.davidhartnyc.com)
David Yurman: (www.davidyurman.com) Dhruv Kapoor: (www.dhruvkapoor.com) Diesel:
palladium, mumbai 022-40046050, dlf emporio, delhi 011-40523915,
bengaluru 080-4173804 (www.diesel.com) Dion Lee: (www.dionlee.com) Dior:
mumbai 022-6749 9091, dlf emporio, delhi 011-4600 5900, london 0044-20-
77589280 (www.dior.com) Dolce & Gabbana: london 0044-20-76599000, paris
0033-01-44949595 (www.dolceandgabbana.com) (www.matchesfashion.com) Dorothy Perkins: (www.jabong.com) Dsquared2: The
collective, palladium,
mumbai 022-4004 3686, dlf emporio, delhi 011-46040753, london 0044-20-
74996238 (www.dsquared2.com) Dune London: palladium, mumbai 022-
43470436, delhi 011-45503094, london 0044-20-7287 9010 (www.dunelondon.
com) Ekam: delhi 011-40542806 Elie Saab: (www.eliesaab.com) Elizabeth and
James: harvey nichols, london 0044-20-72355000 (www.elizabethandjames.us)
Emilio Pucci: dlf emporio, delhi 011-46940000 (www.emiliopucci.com) Etro:
london 0044-20-74939004 (www.etro.com) Fendi: delhi 011-46040777, london
0044-20-78386288, paris 0033-1-49528452 (www.fendi.com) Frame Denim: (www.
256 vogue india february 2017 www.vogue.in

9402818 (www.rocknshop.com) (www.sophiawebster.com) Spinelli Kilcollin:  
(www.spinellikilcollin.com) Stella McCartney: Le Mill, Mumbai 022-
22041925/26/27, Kitsch, Mumbai 022-22687777 (www.stellamccartney.
com) Superdry: Palladium, Mumbai 022-40223790, Delhi 011-
40870784, London 0044-20-7440 5100 (www.superdry.com) 
Temperley London: London 0044-20-7313 4756 (www.
temperleylondon.com) The Frye Company: New York 001-212-
2263793 (www.thefryecompany.com) Tome: (www.net-a-porter.com) 
(www.tomenyc.com) Tommy Hilfi ger: Mumbai 022-30728807, Delhi 
011-45067590, Bengaluru 080-28451499, London 0044-20-72872843 (www.
global.tommy.com) Topshop: (www.topshop.com) Tory Burch: London 0044-20-
74935888, Paris 0033-1-42619550, New York 001-212-5108371 (www.toryburch.
com) Urvashi Kaur: Delhi 09873800720 (www.urvashikaur.com) Valentino: Le 
Mill, Mumbai 022-22041925/26/27, London 0044-20-78938092, Paris 0033-1-
47236461 (www.valentino.com) Vero Moda: Mumbai 022-30572602, Delhi 011-
45136440 (www.veromoda.com) Versace: London 0044-20-72595700, Paris 
0033-1-47428802 (www.versace.com) Vetements: (www.vetementswebsite.com) 
Victoria Beckham: (www.victoriabeckham.com) Y-3: (www.y-3.com) Zara:  
Palladium, Mumbai 022-61801562, Pacifi c Mall, Delhi 011-45137124, Bengaluru 
080-22682040 (www.zara.com)
JEWELLERY f WATCHES 
Anjali Bhimrajka Fine Jewels: (www.abfjewels.com) Audemars Piguet: Time 
Avenue, Mumbai 022-26515757, Kapoor Watch, Delhi 011-46536667 Aurelle by 
Leshna Shah: Mumbai 022-40053333 (www.aurelle.in) Azlee: (www.azleejewelry.
com) (www.matchesfashion.com) Bulgari: Rose - The Watch Bar, Mumbai 
022-23620277, Johnson Watch Co, Delhi 011-41513121, Zimson Watch World, 
Bengaluru 080-40913800, Meena Jewellers, Hyderabad 040-44767758 Carat 
Lane: (www.caratlane.com) Cartier: Rose - The Watch Bar, Mumbai 022-
23620277, DLF Emporio, Delhi 011-46788888, Ethos Summit, Bengaluru 080-
41130611, London 0044-20-73126930, Paris 0033-1-58182300 Chawla Jewellers 
GK-1: Delhi 011-29231098 (www.chawlajewellers.com) Chopard: Mumbai 
022-22884757, Delhi 011-46662834, London 0044-20-74093140 Forevermark:  
(www.forevermark.com) Gala Brothers Fine Jewels: Mumbai 09820323666 
(www.galabrothers.com) Gehna Jewellers: Mumbai 022-61201234 Hazoorilal 
Legacy - South Extension: Delhi 011-48733333 (www.hazoorilallegacy.com) 
Jacquie Aiche: (www.jacquieaiche.com) Jaeger-LeCoultre: Rose - The Watch 
Bar, Mumbai 022-23620277, Kapoor Watch, Delhi 011-41345678, Zimson Watch 
World, Bengaluru 080-40913800, The Helvetica, Chennai 044-28490013 Jaipur 
Gems: Mumbai 022 2363 1888, Delhi 011-46321000, Chennai 044-28117145, 
Dubai 00-971528804545 (www.jaipurgems.com) Jaipur Jewels: Mumbai 
022-61399999, Delhi 011-24356999 (www.jaipurjewels.in) Melorra: Bengaluru 
08880050505 (www.melorra.com) Mirari: Delhi 09810006000 (www.mirari.com) 
Moksh: Mumbai 022-23631718 (www.mokshjewellery.com) Nirav Modi: (www.
niravmodi.com) Notandas Jewellers: Mumbai 022-26428616 Omega: Mumbai 
022-30602002, Delhi 011-41513255, Bengaluru 080-40982106, Chennai 044-
28464092, Hyderabad 040-23331144 Orra: Mumbai 022-26433423/32916064, 
Delhi 011-29236900/32093791, Bengaluru 080-65982222 (www.orra.co.in) Piaget:  
Mumbai 022-2023388, Delhi 011-46662811, Zimson Watch World, Bengaluru 
080-40913800, The Helvetica, Chennai 044-28490013 Rolex: DiA, Mumbai 
022-22042299, Kapoor Watch, Delhi 011-46536667, The Helvetica, Chennai 
044-28490013, Luxury Time, Ahmedabad 079-26469797, Meena Jewellers, 
Hyderabad, 040-44767758 TBZ - The Original: Mumbai 022-46135400, 
022-22042545/46 (www.tbztheoriginal.com) Van Cleef & Arpels:  
(www.vancleef-arpels.com)
BEAUTY
Alaīa: Parcos, Mumbai 022-23643685 Anastasia Beverly Hills: (www.
anastasiabeverlyhills.com) BareMinerals: (www.bareminerals.com) B Blunt: 
Mumbai 022-26285309, Gurgaon 
0124-4304311, Bengaluru 09591578586 
Beautyblender: (www.nykaa.com) Benefi t 
Cosmetics: Sephora, Select Citywalk, Delhi 011-41349797, 
Sephora, Palladium, Mumbai 022-40045180 Bobbi Brown:  
Palladium, Mumbai 022-40020982, Select Citywalk, Delhi 
011-41018275 Carolina Herrera: Parcos, Mumbai 022-
28809975, Delhi 011-46102988, Bengaluru 080-67266050, 
Shoppers Stop, Mumbai 022-42492100, Delhi 011-40870400, 
Bengaluru 080-43401300 Chanel: Palladium, Mumbai 022-40048534,  Delhi 011-41116844, Oasis Lifestyle, Bengaluru 080-32020770 Charlotte  Tilbury: (www.charlottetilbury.com) Clarins: Shoppers Stop, Mumbai 022- 30724098, Delhi 011-32648469, Bengaluru 080-43401300 Clinique: Palladium,  Mumbai 022-43473774, Ambience, Gurgaon 011-40870064 Colorbar: (www. colorbarcosmetics.com) Cover FX: Sephora, Palladium, Mumbai 022-
40045180, Sephora, Select Citywalk, Delhi 011-41349797, Sephora, Bengaluru  080-22682299 Dermalogica: Mumbai 022-23682548, Hyatt Regency, Delhi 
011-66771238 Dior: Shoppers Stop, Mumbai 022-26256271, Emporio, Delhi 011-
41505161, UB City, Bengaluru 080-43401300 Estée Lauder: Palladium, Mumbai  022-43473773, Select Citywalk, Delhi 011-46151752, UB City, Bengaluru 080- 40982000 Eucerin: (www.eucerinus.com) Fab Bag: (www.fabbag.com) Giorgio 
Armani Beauty: (armanibeauty.com) Givenchy: Shoppers Stop, Mumbai  022-26256271, Delhi 011-40870400, Bengaluru 080-43401300 HD Brows:  
(www.beautyinhighdefi nition.com) Hourglass: (www.hourglasscosmetics.com) 
Kevyn Aucoin: (www.kevynaucoin.com) Kiko Milano: DLF Mall of India, Noida  0120-2595315, DLF Promenade, Delhi 011-46104466 L'Oréal Paris: Mumbai  022-24910044, Lifestyle, Delhi 011-46098300, Bengaluru 080-41796565  L'Oréal Professionnel:  BBlunt, Mumbai 022-26285309, Geetanjali, Delhi 
011-266061169, Juice, Kolkata 033-24565015 La Roche-Posay: Chandralok  Chemist, Mumbai 022-23623364, Batra Chemist, Delhi 011-29958747, Health &  Glow, Bengaluru 080-41122072 Lakmé: Shoppers Stop, Mumbai 022-42492100,  Delhi 011-40870400, Bengaluru 080-25548224 Lancôme: High Street Phoenix,  Mumbai 022-43339994, Select Citywalk, Delhi 011-40534554, Bengaluru  080-43401300, Shoppers Stop, Kolkata 033-22830434 Lucas Papaw: (www. lucaspapaw.com) M.A.C: Palladium, Mumbai 022-43473771, DLF Promenade, 
Delhi 011-46696060, Bengaluru 080-41126844, Kolkata 033-22830869 Make  Up For Ever: Select Citywalk, Delhi 011-41349797, Palladium, Mumbai 022- 40045180 Maybelline: Inorbit, Mumbai 022-32259100, Shoppers Stop, Delhi  011-40870400, Health & Glow, Bengaluru 080-32213197 Moroccanoil: Savio  John Pereira, Mumbai 022-60650808, Looks Salon, Delhi 011-28751520,  Hakim’s Aalim, Bengaluru 080-42110380 MV Organics: (www.mvskincare. com) My Envy Box: (www.myenvybox.com) NARS: (www.narscosmetics.com) 
Nykaa: (www.nykaa.com) NYX: Sephora, Select Citywalk, Delhi 011-41349797  Obagi: (www.obagi.com) Omorovicza: Oberoi, Mumbai 022-66325757, Delhi  011-24363030, Bengaluru 080-25585858 Revlon: Shoppers Stop, Mumbai  022-42492100, Delhi 011-40870400, Lifestyle, Bengaluru 080-25560464 Scent  Box: (www.allgoodscents.com) Sephora: Select Citywalk, Delhi 011-41349797, 
Palladium, Mumbai 022-40045180 Shiseido:  Parcos, Mumbai 022-23643685, 
Debenhams, Delhi 011-46010386, Health & Glow, Bengaluru 080-32466446  The Body Shop: Palladium, Mumbai 022-22874114, Select Citywalk, Delhi  011-40534541, Phoenix MarketCity, Bengaluru 080-67266277 The Bombay  Perfumery: (www.bombayperfumery.com) Urban Decay: (www.urbandecay.
com) Wella: Placid Salon, Mumbai 022-49181972, Af  nity salon, New Delhi 
011-26862662
LIVING 
Crosley Radio: (www.crosleyradio.com) Google Home: (www.madeby.google. com) Moët & Chandon Champagnes: (www.moet.com) OBEETEE:  
(www.obeetee.com) Samsung: (www.samsung.com/in)
www.vogue.in VOGUE INDIA FEBRUARY  257

luis monteiro;
s
aakshi mathur; patrick demarchelier; paolo roversi; atul kasbekar; suresh natarajan
258 vogue india february 2017 www.vogue.in
They are sharp, driven and changing the face of everything from fashion to film.
We look back at all the ways Vogue has celebrated the young and the restless
THE YOUTHQUAKE
ps
September 2012
at 19, alia bhatt shot
her first magazine and
Vogue cover
November
2013
parineeti chopra,
24, and ayushman
khurana, 29, took
the year (and
bollywood)
by storm
November 2007 “
i don’t throw
tantrums, i respect
people’s time, i’m
a professional. i
am what i am. and
the film industry has accepted me on my terms,” said
deepika padukone,
then 21
october 2007
From their screen
debut to their first
Vogue feature, it was
a year of many firsts
for the fierce duo
may 2010
shraddha kapoor first
shot for Vogue in a story on the new debutantes
0
year S
FebrUary
2008
the year the
iconic jean paul
Gaultier styled a 25-year-old
katrina kaif
october 2007
Vogue india’s first-
ever issue is proof
that we’ve always
believed in the
power of the youth
march 2008
“i’ve been working since i
was 18! Films are my passion.
i’ve always known it’s what i
wanted,” said a 28-year-old
kareena kapoor

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JOHNSON WATCH CO., SOUTH EXTN.
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