WATConsult Social Media Agency

Social Media Marketing & Consultancy

1. An
Introduction

2. What’s Our Vision?
To be a creative powerhouse
for conversational marketing globally

3. •We are one of India’s leading digital
agencies
•We launched 4 years ago in 2007
•We are a team of young people
redefining communication via social
media
•We are a combination of Digital,
Advertising, PR, Technology and
Research professionals
•We are popular for our expertise in
Trend Spotting within the industry

4. We make Social Media Work
for You

5. Where are we from?
•Part of WATMedia Private
Limited
•Based out of Mumbai and Delhi
(Two Branches in Mumbai - Fort)

6. Believe: Long-term Lasting Value
Understand: Client / Industry / Objective
Recommend: Ideal Course of Action
Emphasize: Sustained growth rather than short term spike
What is our Approach?

7. What are our Services?

8. Social Media Audit
•Researching Your Social Media Presence
•Analyzing Your Social Media Opportunities & Threats
•Recommending the Ideal Social Media Strategy
•Execution Plan

9. Social Media Monitoring
•Identifying Conversations
•Segregating Conversations
•Analyzing Conversations
•Insight & Recommendation Report

10. Social Media Management
•Strategic Presence Creation On Social Media
•Presence Promotion & Response Management
•Analyzing Opportunities For Social Media
Outreach
•Execution Of Social Media Outreach

11. Online Reputation Management
•Researching & Analyzing current Online reputation
•Defining a reputation score
•Recommending steps to improve reputation score
•Execution of recommendations

12. Social Media Marketing
•Creation Of Campaign Thought
•Illustration Of Campaign Execution - tools, apps and
prospective conversation strategy
•Deliverables (ROI) via Campaign Execution

13. Social Media Releases
•Identification Of Online PR Objectives
•Analysis Of PR Opportunities
•Strategy Layout & Activation of Blogger & Influencer
Outreach

14. Social Media Products
•Concept creation for Social Media Products
•Complete Development with testing and delivery
•Expertise over Facebook, Twitter, Orkut App architecture
•Enabling Social Widgets, Micro Sites & Private Social
Networks

15. Digital Media Consulting
•Paid Online marketing
–SEM : CPC / CPA / CPM
–Display Ads: FB, Linkedin, Slideshare,
Google
•Email & Mobile Marketing
•Viral Social Videos

16. Who Do We Work With?

17. Who Do We Work With?

18. Who Do We Work With?

19. Who Do We Work With?
B2B

20. What we did…
Client: SHRM India
Campaign Duration: Managed 5 events
Objective: To reach out to all the Hr professionals and Hr Students
and get them to follow ShrmIndia on Twitter & Facebook

21. What we did…
Client: Sony Music
Campaign: Shakira – Shewolf Campaign
Duration: 4 Months
Objective: Create Buzz around the Launch of Shakira’s
Music Album Shewolf campaign in India
Strategy Adopted: Promoted Shewolf Mysteriously without disclosing the artist

behind it – Massive Online Presence – Teaser – Curtain
Raiser
+ Shewolf Contests Microsite + Effective Facebook + Twitter
+ Blogs
Brand Outreach – achieved !

22. What we did…
Client: Neo Cricket
Campaign: Neo Cricket Engagement
Campaign Duration: Ongoing
Objective: Engage and Connect with TG + Create and Build Social Community
Strategy Adopted: TV Channel Integration + Contests/ Quiz
+ Leading Cricket Series Updates
+ Cross Marketing + Live Match Updates
Deliverables: Facebook Fan Page – 1,00,000+
Twitter Followers – 10,500 +
YouTube Channel Views – 1,00,000+
Brand Outreach – achieved!
More views – achieved!
Goodwill – achieved!

23. What we did…
Client: Procter & Gamble
Campaign: Pantene – Mystery Shampoo
Campaign Duration: Ongoing
Objective: Two Phases : Teaser Campaign – Mystery Shampoo
Second Phase – Reveal Phase: All New Pantene
Engagement + Interaction Across Social Media during the two phases
Strategy Adopted: Mystery Phase – Online Offline Integration,
Leveraging from celeb tweets
Reveal Phase: Launch All New Pantene
+ Leveraging from Influencers on FB and Twitter/
YouTube
Brand Hype – Achieved with + 1
Lakh Fans !

24. What we did…
Client: WNS Global Services
Campaign: Brand Awareness
Campaign Duration: Ongoing
Objective: Create Brand Awareness of WNS on Social Media with the focus on
following topics: General Outsourcing, Finance and Accounting
Outsourcing and Research and Analytics

Strategy Adopted:To create and seed content on all platforms and target niche
group by inviting them to be a part of the discussion

Deliverables: Slideshare – over1.5 lac views
Scribd- 50,000+ Reads
YouTube- 2000 channel views|3507 Upload views

Brand Awareness –
Achieved !

25. Pay Back Time: Virgin Mobile Tag of Honor: Warner Bros
Facebook Applications
Social Media Products

26. New World Ready: Tata Communications
Bano India Ka Lucky Charm: Neo Cricket
Facebook/ Twitter Applications
Social Media Products

27. Social Media Products
Kotak’s
Private
Social Network
• 20% of employees
socializing within
2 weeks
• Excited Employees
• Contests,
Communities,
Blogs, Newsletters

28. Social Media Products
Eureka Forbes
Social Network

29. Social Media Products
Eureka Forbes
Social Network

30. Social Media Products
Cox and Kings
Social Network

31. We have also worked with…

32. What Our Clients Say…
WATConsult has contributed immense value to our Social Media Campaigns. They have an extremely young & talented team
which constantly works on innovative ideas & concepts. Working with them has been a pleasant experience & I look forward
for to work with them for future assignment.
- By Jayesh Veralkar – New Media Manager – Sony Music India
WATConsult has done a wonderful job of establishing a social media presence for both our brands – NEO Cricket and NEO
Sports. They have a young and highly enthusiastic team with a good understanding of the social media space, I wish them all
the best in every project they undertake in the future.
- By Abhishek Verma – Head – Marketing- Neo Sports Broadcast Pvt Ltd
WATConsult demonstrated excellent execution strategy, enthusiasm and a unique expertise which worked well from an
implementation point for the brand.
-By Ankush Manchanda – Digital Marketing – Virgin Mobile
WATConsult has done awesome work on pulling off the digital campaign across social media. What the team is doing to
leverage the celebrities, bloggers and key influencers via social media is clearly very powerful.
- By Victoria Great - Associate Director, External Relations at Procter & Gamble
WATConsult has done wonderful work for us in the area of social media marketing. We are part of a very complex industry
with a diverse target audience. This accentuates the challenges associated with servicing a business like ours. Their
diligence, patience and unrelenting drive to stay honest to our desired outcomes is remarkable.
- By Anurag Mehrotra – Marketing Head - WNS Global Services

33. Our Achievements
WatConsult has won the ‘Best Viral
Marketing Campaign’ IDMA Award 2011
We have been Awarded as Asia’s Top 100
Companies by ‘Red Herring’
WatConsult has been covered on CNBC TV
18 – YOUNG TURKS http://bit.ly/sMmWeb

34. How We Work…
•Retainer based Customized Social Media Packages
•Quarterly deliverables and strategy review
•Minimum 1 year Engagement

35. Thank You For Your Time!
Contact
Rajiv Dingra (Ceo)@ [phone]
Dixita Soni (BD manager) @ [phone]
www.watconsult.com | Office: [phone]
[email protected]