Web advertising and its methods

for E commerce
Web/ Online/ Internet marketing/ Advertising presentation with some of their methods.

1. Web Advertising and its methods Submitted to : Ms Nikita Sharma Mam Submitted by : Radhika Sharma 04313702012

2. Contents Web Advertising Benefits of web advertising Concerns of web advertising Methods of web advertising Web banners Pop-ups/ pop- unders Trick banners Search engine marketing Social media marketing Email advertising Adware

3. Web Advertising Online Advertising / Internet Advertising. Uses the Internet to deliver promotional marketing messages to consumers.

4. Benefits of web advertising Cost Measurability Formatting Targeting Coverage Speed

5. Concerns of Web Advertising Banner blindness Fraud on the Advertiser Overcharging the advertisers for the advertisements.

6. Methods of Web Advertising Display advertising Web banner advertising

7. Pop-ups/pop- unders

8. Trick banners

9. Search Engine Marketing (SEM) Sponsored search

10. Social media marketing

11. Email advertising

12. adware

13. Thank You.