Web Development A Vital Part of Digital Marketing.pdf

Unless a website has been significantly designed with user-friendly and SEO-friendly terms in mind, digital marketers will have a tough time running the campaigns successfully.

1. WEB DEVELOPMENT
A Vital Part of
DIGITAL MARKETING

2. Web development impacts the effectiveness of digital
marketing efforts.
A website designed with digital marketing attributes is
earmarked for showing improved results after running
digital marketing campaigns.

3. A professionally designed and developed website enhances search
engine rankings, increases website traffic, and improves the user
experience, thus leading to more conversions.
What Relationship Do Web Development and
Digital Marketing Share?
Despite being two distinct disciplines, web development and digital
marketing are closely related.
As the foundation of online marketing campaigns, a website
should be designed and developed following the digital marketing
rules.

4. Web developers ensure optimizing the website
for search engines and keeping it responsive
and user-friendly. Hence, the fast-loading,
easy-to-navigate website is a gateway to a
positive user experience.
Digital marketing campaigns owe the success
of customer generation and retention, due to
the well-designed and developed website.
A website integrated with social media feeds
and email sign-up forms, and its optimized
landing page are ultimately relevant to the
target audience and encourage conversions.

5. Technically, web development
might not be a part of digital
marketing, but is the most
essential component to a
successful digital marketing
campaign.
Working closely with digital
marketers, the web developers
ensure the website is supportive
of overall digital marketing
strategies.
The Role Web Development Has To
Play In Digital Marketing
A well-designed website is the
foundation for effective digital
marketing efforts, for the
business to retain its active
presence in online space.

6. Web developers are responsible for creating easy-to-create
websites for search engine bots, containing relevant content
and having appropriate metadata. These are all to optimize
the website for search engines.
Rankings improve and the website earns more organic traffic
when the website is optimized for search engines.
Web developers have to ensure the website is SEO-friendly,
responsive, and adaptive to different screen sizes, so more
people can access the website using mobile devices.

7. Web development is all about website designing
and development, while digital marketing uses
digital channels for promoting business products
and services.