Webinar - Storymakers 2: Producing a Successful Video Story from Sound to Screen - 2016-04-19

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If your nonprofit or library is thinking about jumping into video creation, this is the place to start! Watch the second webinar in our four-part Storymakers 2016 (http://www.techsoup.org/storymakers) series to hear Aaron Bramley from Lights.Camera.Help. and Mark Horvath of Invisible People share their tips on the steps for a successful video shoot.

Now that you've gotten your pre-production steps completed, this webinar will tackle the nuts-and-bolts for day-of video production! You'll learn about:

-- Setting up lighting and using natural light
-- Microphones and homemade sound booths
-- Setting up different shots
-- Get tips on interviewing people well
-- Using animations instead of live people on film
-- Camera tips, including using apps, mobile phones, PowerPoint, or other tools to create your video
-- And more!

1. Storymakers 2: Producing a Successful Video Story from Sound to Screen With Aaron Bramley , Lights.Camera.Help . And Mark Horvath, InvisiblePeople.tv April 19, 2016

2. Using ReadyTalk Chat to ask questions All lines are muted If you lose your Internet connection, reconnect using the link emailed to you. If you lose your phone connection , re-dial the phone number and re-join . ReadyTalk support: 800-843-9166 Your audio will play through your computer’ s speakers. Hear an echo? You may be logged in twice and will need to close one instance of ReadyTalk.

3. You Are Being Recorded… This webinar will be available on the TechSoup website along with past webinars: w w w.techsoup.org/community/events-webinars You can also view recorded webinars and videos on our YouTube channel : https:// www.youtube.com/TechSoupVideo You will receive an email with a link to this recorded presentation and any collateral informational materials within a few days. Tweet us @TechSoup or using hashtag # tswebinars

4. Presenters Assisting with chat: Ale Bezdikian and Susan Hope Bard, TechSoup Aaron Bramley Co-Founder, Board Treasurer Lights.Camera.Help . Becky Wiegand Webinar Program Manager TechSoup Mark Horvath Founder InvisiblePeople.tv

5. Objectives Learn about the Storymakers lesson plan and contest Video production equipment recommendations An overview of different shots, rule of thirds, orientation, and resolution options Lighting best practices Hear a case study from Invisible People’s Mark Horvath Tips on interviewing people Filming “in the wild” Bonus (time permitting): Ethical considerations Video created with simple animations and PowerPoint Questions!

6. About TechSoup

7. The Need Is Global – And So Are We TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to the resources they need to design and implement solutions for a more equitable planet. Countries Served TechSoup Partner Location NetSquared Local Group

8. www.TechSoup.Global

9. Our Impact Together, we build a stronger, more resilient civil society. $5.2B in technology products and grants employed by NGOs for the greater good 35 languages used to provide education and support 100+ corporate and foundation partners connected with the causes and communities they care about 6.2M annual visits to our websites 600,000 newsletter subscribers empowered with actionable knowledge 79% of NGOs have improved organizational efficiency with TechSoup Global's resource offering* *Source: survey conducted among TechSoup members in 2013

10. Storymakers Lesson Plan and Contest

11. Play short Storymakers video

12. NGOs have never had more power at their fingertips. Storytelling can equal increased fundraising and stronger advocacy. TechSoup believes that nonprofits around the world must have the capacity to tell their own story. Join #Storymakers2016 to begin the adventure and check out this year's campaign with: a brand new, three-part education curriculum guiding you through the pre-production, production and post-production process four webinars with storytelling experts sharing their tricks of the trade an " Around-the-World " Twitter chat promising over 12 hours of conversation hosted on Twitter by NGOs from India, Kenya, Warsaw, the United States and Canada a contest in which we're giving away US$7,000 in cash prizes and a new camera

13. #StoryMakers2016 Thanks See you at #Storymakers2016 , brought to you by the Community Engagement team. Platinum Sponsors Silver Sponsors Submissions open April 4, 2016 Submissions close May 31, 2016 Judging begins June 1, 2016 Prize winners announced June 16, 2016 www.techsoup.org/storymakers

14. Production Nuts-and-Bolts

15. I. Equipment Recommendations for Scrappy Organizations Camera Tripod or phone tripod Microphone Microphone Adaptor

16. A. Camera Check what’s in your pocket Kodak Zi8 Check your still photography camera Make sure it has a microphone input It looks like a headphone jack (1/8 inch or 3.5mm)

17. B . Tripod or Phone Tripod Check your attic, Goodwill, garage sale. Make sure it has all its parts.

18. B. Tripod or Phone Tripod Gorillapod $16 - $30

19. ATC Universal Tripod $4.11 from Amazon B. Tripod or Phone Tripod

20. B . Tripod or Tripod Adapter Dot Line Tripod Adapter $9.95 from B&H Photo Goes on top of any tripod

21. C . Microphone Use lavalier microphone for interviews. Self-powered

22. C . Microphone Use lavalier microphone for interviews. Self-powered ATR3350 from Audio- Technica $22

23. C . Microphone Use lavalier microphone for interviews. Self-powered ATR3350 from Audio- Technica $22 Use shotgun microphone for events Self-powered

24. C . Microphone Use lavalier microphone for interviews. Self-powered ATR3350 from Audio- Technica $22 Use shotgun microphone for events Self-powered ATR6550 from Audio- Technica $53

25. C . Microphone Adapter for Smartphones Microphones don’t work with iPhones and some other smartphones without an adapter. www.kvconnection.com

26. Father Guido Sarducci’s 5-minute Film School! II. How to Frame a Great-Looking Shot Shot Types Rule of Thirds Orientation

27. Long Shot For two people talking or one person walking Also for expansive backgrounds Action shot with a lot of movement A. Shot Types

28. Long Shot For two people talking or one person walking Also for expansive backgrounds Action shot with a lot of movement Medium Shot For one or two people talking Action shot with minimal movement A. Shot Types

29. Long Shot For two people talking or one person walking Also for expansive backgrounds Action shot with a lot of movement Medium Shot For one or two people talking Action shot with minimal movement Close Up Mostly for single-person interviews or establishing emotion A. Shot Types

30. Artistic method for making shots more interesting B. Rule of Thirds

31. Artistic method for making shots more interesting B. Rule of Thirds

32. YES! NO! Turn your smartphone horizontal unless you’re shooting in Vine or Instagram (to be discussed later) By “no,” I mean, “don’t make me come after you.” C . Orientation Horizontal Vertical Vertical NO!

33. High Definition is the new Standard Definition Internet video is at the 16:9 ratio. III. The Right Resolution 16 9

34. High Definition is the new Standard Definition Shoot at 720p or higher 720p = 1280 pixels wide by 720 pixels high III. The Right Resolution 1280 720

35. High Definition is the new Standard Definition Shoot at 720p or higher 720p = 1280 pixels wide by 720 pixels high 1080p is better 1920 pixels by 1080 pixels III. The Right Resolution 1920 1080

36. High Definition is the new Standard Definition Shoot at 720p or higher 720p = 1280 pixels wide by 720 pixels high 1080p is better 1920 pixels by 1080 Should I shoot in 4K? Well. Maybe Not right now, but it’s coming. III. The Right Resolution 1920 1080

37. IV. Setting Up Your Lighting

38. IV. Setting Up Your Lighting

39. Production Case Study: Invisible People

40. - Jason Ohler “I know only one thing about the technology that awaits us in the future: We will find ways to tell stories with it.”

41. People want the unpredictable, but familiar at the same time. They want real, candid moments from everyday life. Moments that speak to the human experience. Pam Grossman (director of Getty Images)

42. What is success to you?

43. Stories are everywhere – be ready Authenticity has replaced production value Distribution Conflict

44. Like attracts like Targeted to donor ask/strategy People give to vision Distribution

45. Timing/Culture Network Distribution

46. Stories are everywhere. How to find them? Get in the habit of reaching out to programs. They won't come to you.  Get on the front lines. Minimum 4 hours a month.  Volunteers/clients/donors/co-workers/social media. Listen.

47. credit: chris brogan outpost strategy

48. Become a media company

49. What were some early mistakes/learnings? JG : We made so many mistakes in the beginning. I think the biggest one was not giving the YouTube crowd credit for being mature enough to consume real, meaty, and authentic content. In the early days of online video, there was this false belief that videos would only be successful if they were short and simple. Time proved that to be a misconception. I think we really started to hit a stride on YouTube when we began to produce longer-form videos with more in-depth content. I also think these long-form videos really helped create a shift internally at Motor Trend. For the first time, the executives saw real value in what we were doing with video.

50. Next slide is graphic and disturbing

51. Mark Horvath @ HardlyNormal @ InvisiblePeople InvisiblePeople.tv InvisiblePeople.tv /movie greatestgood.org / markhorvath

52. Simple Animations

53. Trickle Up video Trickle Up animated the story of their work and impact with this video created using Microsoft PowerPoint.

54. Questions?

55. Learn and Share! Chat in one thing that you learned in today’s webinar or will try to implement. Will you share this information with your colleagues and within your network? Please complete our post-event survey when you exit!

56. Upcoming Webinars and Events 4/20: Get to Know GrantStation – Find Grants! 4/26: The Golden Key to Successful Grant Requests 4/27 : Instagram for Public Libraries: Good Practices for Social Media 4/28: Polishing Your Digital Story to Make It Shine! 5/5: Using Photos to Tell Your Organization's Story Explore our webinar archives for more!

57. For more information: w ww.techsoup.org/readytalk Please complete the post-event survey that will pop up once you close this window. Thank You to Our Webinar Sponsor !